edit| Ji Zhengpeng
This year 2020 is destined to be an extraordinary year, which has experienced COVID-19 epidemic, Australian fire, African locust plague, Indonesian flood, American flu, and earthquakes in many places … All kinds of disasters are like a "mirror", reflecting the dark side of human nature and the warmth and flash of human nature.
On September 25th, Youku will launch a movie-The Ultimate Typhoon.
Under the guidance of Youku’s "Monster Drying" last year, there appeared an overwhelming number of monster-themed films in the market, which set off a wave of themes and trends. When "The Ultimate Typhoon" just entered Youku’s booking axis, many people in the industry noticed this unique film. When the audience watched the trailer, they would understand that the film market may usher in a new theme change.
This is a straightforward realistic natural disaster movie, which is caused by human’s destruction of the environment, and finally eats itself back. The town destroyed by the super typhoon is shocking, and human beings are just a drop in the ocean before the disaster. With the bus being blown off the cliff, the most authentic human nature exposed by people for their own survival opportunities at the speed of life and death constitutes a ukiyo-e painting with many people’s hearts.
The choice between love and bread, the ambitious mother, the faceless online celebrity, and the nouveau riche whose money is supreme … There are many hot social topics in the preview of the film, and the discussion triggered by this shows the ambition of the film, which makes people look forward to the market performance of the film after it goes online.
"Create more valuable content for young people"
—— Guangdong Xingyu Film Co., Ltd.
Nowadays, in the online movie market, the market dividends are concentrated on the themes of fantasy costumes, tomb raiding and monsters. After the audience’s curiosity and movie-watching stimulation are satisfied, the high homogeneity of the themes will gradually drive the audience to have aesthetic fatigue, and online movies need to be broken. The differentiation of themes is the key to break through.
Ultimate Typhoon is a rare natural disaster film in China at present. It can be seen that the producers have begun to explore the relationship between man and nature when seeking a breakthrough in genre themes, which embodies the sense of corporate social responsibility.
Of course, natural disaster films also need visual effects, otherwise the exciting plot will appear false. It is understood that the film was produced by the original team of "Catch the Demon and the Great Immortal" series, which once made a box office score of 40 million yuan, and was escorted by senior producer Chen Luoxi and director Dong Wei who produced many explosive works. It is worth mentioning that the six-axis platform of the same model in The Wandering Earth was launched this time, and their special effects mechanic, Mr. Wang Ke, and the live special effects teacher Zhang Tao of the film "Shadow" were invited to help out, which shows that the filmmakers attach importance to the film, and at the same time, the quality of the film is guaranteed to a certain extent.
In fact, as early as August this year, Guangdong Xingyu Film Co., Ltd., the production company behind "The Ultimate Typhoon", was the producer of the series of catching the demon and the big fairy. This year’s "The Great Illusionist" has also made nearly 20 million box office, and the sci-fi movie "Mars Mutation" being built has attracted great attention from the whole industry.
Young teams can keenly capture the new demands of the market, have strong execution, and have the courage to take risks.
Can Youku once again help the film to create a new explosion theme?
Since 2018, the monster movie is undoubtedly one of the most eye-catching types in the online movie market and has become an unstoppable "traffic king". The first "The Serpent" was released exclusively in Youku for three months, and it created a new record of online movie box office of 50 million people and 50 million+box office, which further promoted the shooting upsurge of domestic online movie monster theme. The "serpent" series and other high-quality monster films have created Youku’s "Monster Drying" brand in one fell swoop through Youku platform.
However, the Youku platform said that monster movies are not all of Youku’s online movies, and the unique market segment of the Internet can spawn various types of stories: "From the perspective of the platform, we don’t want everyone to just make monster movies, and the future content is diversified and refined." It can be seen that the pursuit and vision of Youku platform.
Youku has always encouraged the diversification of film types and theme innovation, and its achievements are obvious to all. From "The serpent" to "The Ultimate Typhoon", they explore new subject areas and maintain the diversity of online movies. They show by actions that there are no unpopular types in the market, and any kind of movies have strong market potential.
With the new upgrade of content cooperation mode and cooperation resources by Youku online movies, The Ultimate Typhoon has been strongly supported by Youku in its operation, promotion and marketing, successfully joined the Youhe plan, and strived to leverage the resources inside and outside the station to provide better service for The Ultimate Typhoon, which will bring more opportunities for breaking the circle for this innovative content, and make new themes have more possibilities, gain more audiences and achieve higher box office.
At present, the trailers and highlights of The Ultimate Typhoon have performed well. From September 22nd, it was officially announced that it would go online on September 25th. Up to now, the number of movie reservations has exceeded 10w, and several vibrato videos released have been continuously praised in a short time, even as high as 100w.
I believe that the release of this film will definitely be a landmark work in online movies, which can open up a new track for domestic online movies in addition to monsters, fantasy, horror and love.
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