＂Slam Dunk Master＂ is a movie, but the domestic film is still a blue ocean？

Special feature of 1905 film network Is the Japanese anime "Slam Dunk Master" going to make a movie? Recently, the original cartoonist Takehiko Inoue posted a picture on social media and wrote: "Slam Dunk Master, this will be a movie." Subsequently, Slam Dunk Film officially confirmed that a brand-new animated film will be filmed and produced by Dongying Animation.　

　Slam Dunk Master is a juvenile cartoon with the theme of high school basketball. Together with Soccer Kid and Baseball Hero, it is called the three pinnacles of Japanese sports comics. From 1993 to 1996, this series of cartoons was adapted into TV animation, and was introduced to Chinese mainland and widely broadcast. This has also become countless enlightenment cartoons of basketball after the 1980s and 1990s. As soon as the news of the film and television came out, many netizens shouted "Ye Qinghui."　

On January 7th, 2021, sequel to the movie was officially renamed "What should I do if Brother 2 comes", which also attracted many viewers’ attention.　

　"Get my second brother away" announced its name change "What if my second brother comes"

In recent years, many cartoons and live-action movies adapted from comics have also been born in China. For example, directors, directors, etc. have also achieved good results. At a press conference held on January 14, 2020, Light Media said that it planned to invest 1 billion yuan in the next five years to start the film and television of 10 comic works.

In the future, will diffuse films become a new blue ocean for the development of domestic films?

Domestic movies should be added when they are changed.　

The history of adaptation of China market comics into movies is much earlier than people think.

The first film in China was released in October 1949. This is based on the explosion series comic book Sanmao created by Zhang Leping at that time, which was adapted. On June 18th, 2019, the 4K restored version of the film was shown for the first time in the 22nd "Memory of Light and Shadow, Classic of the Times: Special Film Exhibition for the 70th Anniversary of the Founding of New China".

　

After the domestic film reform began, it fell into a long period of silence. After entering the new millennium, with the rapid development of China film market, this genre ushered in a new chapter. "Go left, go right" and "Fuck off! Tumor jun, Animal World, Take My Brother Away, and many other excellent domestic movies have emerged.　　

"How do we smoothly convert the animation text into these things of movies? We may have to add them. For example," Take My Brother Away "extracts a brotherly love as a narrative support point, and at the same time, it integrates some hot topics in society, such as the relationship between children in a second-child family, which can resonate with China audiences at different levels." Wang Peng, a teacher at China Communication University, once summed up the secret of the success of domestic movies.

　

At present, domestic diffuse films can be divided into two types: national diffuse adaptation and Japanese diffuse adaptation. On behalf of China mainland films, I once sent the Oscar for Best Foreign Language Film, Fuck off! Tumor jun, adapted from the domestic cartoon of the same name by the late cartoonist Xiong Dun.

Animal World and others are adapted from Riman. The cultural differences brought by geographical proximity are relatively small, and the acceptance of domestic audiences is relatively high, which is one of the important reasons why domestic producers like to adapt Riman.　

At present, the films adapted from Guo Man are mainly animated films such as The Professor 2001 and Fengyun Decision, which have been released for a long time. It is worth mentioning that although the film starring in 2005 was adapted from Riman, it was a Sino-Japanese co-production.　

In terms of overall output, compared with other domestic films adapted from games and novels, there is still a lot of room for improvement. This is because there is still room for improvement in the number and degree of IP of well-known cartoons in China. Yi Qiao, then the president of the striped house film industry, once lamented: at present, there is no work with national influence in the domestic comic market, and no real business model has been formed.

From the creative experience of head-changing movies, the well-known comic IP is an important reason to start the adaptation of this kind of movies. The cultivation of the reading habits of the whole people, and the high-quality original authors receive more attention and commercial returns, which has become the key to promote the birth of more well-known domestic comic IP.　

Still a blue ocean?　

In 2019, the box office exceeded 5 billion, which made the market see the market potential of animated films.This has also boosted the domestic comic industry, which is easier to make into animated films, and received more attention. The film’s main controlling party, Light Media, also laid out the comic industry while the iron was hot.

On January 14, 2020, a comic APP prepared by Light’s striped house film industry for one year was officially launched. The comic book "The Biography of Ao Bing", which was officially circulated by Ne Zha as a producer, will be put on the platform.　

At the press conference, Yi Qiao said that in the next five years, the striped house film industry will jointly promote the film and television of 10 comic works through the mode of "comic+film and television". The estimated investment of the plan is RMB 1 billion.

The domestic cartoon film and television whose business model has not yet reached the mature stage is still a blue ocean. As one of the realization modes, the film reform is full of imagination in the future. "Animal World" and "Fuck off! The actual box office of tumor jun has broken through the expected expectations and achieved the practice of breaking the wall from the audience to expanding the audience. For the development trend of China’s diffuse film, it may really become a trend of future business choices. " Wang Peng shared his views when he was a guest on the film channel "Today’s Film Review".

According to relevant statistics, in terms of age distribution, the current domestic comic users are basically under 24 years old, and the post-95 s and post-00 s are the main consumers. This basically overlaps with the portraits of the mainstream moviegoers in the domestic film market, and the conversion threshold between them is low.　

In terms of geographical distribution, more than 70% of Internet comic users come from second-tier and first-tier cities, and there is still a lot of room for sinking. The maturity of the future comic book sinking market will also make the audience base of domestic movies more huge, because the box office of China film market mainly comes from third-and fourth-tier cities.　

It is not just light media that explores the business model of comic film and television in the market. In 2019, there were about 49 investment and financing events related to animation in China, involving nearly 10 billion yuan. Among them, Tencent has become the largest investor in the Internet comic (animation) market.

Under One Man will be adapted into a live-action movie.　

In October, 2020, the official announcement of Tencent Pictures will be a series of live-action movies based on Tencent Animation "Under One Man". Wu Ershan said that he liked this story very much, and it was always his idea to put China traditional culture, Taoism and metaphysics in a youth film. The comic book adaptation film City Hunter, directed by Guo Xiaowei, was announced in 2016.

　The emergence of Ne Zha and shows that the film industry in China has many possibilities. With the two-way maturity of the domestic comic book market and the audience, landmark explosive works are expected to appear in the future domestic comic book adaptation films.