Wuxiangjun Nanjing released
Xiaomi on the tuyere, why is it heavy in Nanjing?
□ Non-phase business trends
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What is the biggest advantage of Xiaomi Automobile?
Lei Jun said that intelligence and ecology are the core advantages of Xiaomi. Xiaomi SU7 can be interconnected with Xiaomi’s mobile phones, tablets, computers and household appliances. "People, cars and homes are all ecological", which connects all intelligent terminals together as never before. With the listing of Xiaomi Automobile, a group of automobile ecological supply chains with Kechuang as the core has gradually taken shape.
Recently, the first phase of the East China Headquarters Project of Xiaomi Group was completed, and it is estimated that 5,000 people will be stationed in the office after its opening in April. Xiaomi Group’s East China headquarters is located in Jianye, Nanjing, just across the street from Alibaba’s Jiangsu headquarters. It will become the largest R&D center in China except Xiaomi’s Beijing headquarters. It is committed to the breakthrough of new technologies and new formats, the development of intelligent hardware and the Internet of Things, and the creation of Xiaomi’s ecological chain by integrating upstream and downstream industries and enterprises. In addition, Xiaomi has also opened a large-scale "Xiaomi Automobile Delivery Center" in the southern new city of Nanjing.
It is worth mentioning that in order to "move" talents from Beijing to Nanjing, Xiaomi’s salary is basically unchanged. It will also provide talented apartments, and employees will immediately receive high benefits such as housing purchase qualifications. Many Xiaomi technicians are eager for such generous treatment of "migratory birds". After all, compared with Beijing, Nanjing’s housing prices, prices, transportation, education and ecological environment are more livable. With the advantages of cultural tourism resources, the topic of "Come to Nanjing" in Weibo has been screened many times, and many tourists come to punch in because of Nanjing’s convenient transportation and countless beautiful scenery.
A friend of Xiaomi said that in Nanjing, the cost of buying a home is only 6 million, while Beijing needs 30 million.
East China headquarters of Xiaomi Group. Source: Sunshine City Forum
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Of course, Xiaomi’s settlement in Nanjing is not all about "welfare" for employees, but more importantly, it is to expand the progress of research and development and promote the improvement of Xiaomi’s ecological chain.
Looking at East China, Nanjing is undoubtedly the best choice.
Because all cities where Internet companies are developing rapidly are inseparable from the core factor-the support of talents. One of the most important reasons for Xiaomi to put the country’s largest headquarters in Beijing is the support of many universities. It is also based on this perspective that the largest R&D center outside Beijing is located in Nanjing.
What many people don’t know is that many international and domestic manufacturers have their R&D headquarters in Nanjing. As a highland of science and education, as of June 2023, Nanjing has 51 universities, including Nanda University, Dongda University, Nanyou University, China Southern Airlines, South Institute of Technology and Hehai University. This point, in the whole East China region, is second to none. Moreover, compared with Shanghai and Beijing, the R&D cost is relatively low and the cost performance ratio is full.
Lei Jun, as an invisible boss in China’s investment circle, is well versed in the strategic layout. As a technological innovation enterprise, Xiaomi’s core competitiveness is actually talents. Where do these talents come from? Naturally, it comes from top universities.
Both NTU and NTU boarded the hot search because of the "Alumni IPO". According to incomplete statistics, since 2020, the Department of Photochemistry of Nanjing University has harvested six listed companies with a total market value of over 150 billion yuan, including Aidi Pharmaceutical, Legend Bio, Trina Solar, Heyu Medicine, Huahai Chengke and Tengya Seiko. At the other end of the Southeast University, Kelly Y Zhou, founder of Zhihu, Yu Dunde, CEO of Tuniu.com, Mao Daqing, founder of Youke Workshop, Qiu Yujing, a chip unicorn, and others also came out of Southeast University.
Boston in the United States has always been known as "Athens in the United States" and "the cradle of American industrial revolution". Because there are more than 250 thousand college students here, and there are famous schools such as Harvard, MIT, Tufts University, Boston University and Northeastern University. At the same time, Boston has a high proportion of people with college education or above, which is consistent with Nanjing.
Nanjing is to the Yangtze River Delta what Boston is to the New York metropolitan area.
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Because of the gathering of talents, Nanjing has not only attracted a large number of scientific research factories, but also enjoyed a long-standing reputation in the manufacturing industry driven by these scientific research forces.
For example, Inventec, the main foundry of Xiaomi mobile phone, is located in Nanjing. Xiaomi just entered the mobile phone market in 2010, and many big manufacturers are unwilling to help OEM. In the end, Xiaomi found Inventec, and Inventec tailored a cost-effective design and supply chain for Xiaomi. Five years later, Xiaomi mobile phone won the first place in the country with an annual sales record of 70 million units. Lei Jun has feelings for the city of Nanjing.
In addition, according to Wind’s statistics, there are currently 50 listed companies that have entered the "Xiaomi Automobile Concept". In terms of cities, Jiangsu Province ranks first, with 15 Xiaomi automobile suppliers located in Jiangsu, accounting for 30%. Xiaomi automobile relies on ecology, and the integration of ecology often needs the support of software technology. Nanjing, as a "famous software city in China" and a national advanced manufacturing cluster (software and information services), has sustained and strong industrial development, and has gathered many game, scientific research and commercial software enterprises. This kind of atmosphere is an important pillar of an Internet company, and it is handy to put software research and development in Nanjing.
Of course, there is also a very pragmatic component. The cost of employing IT workers in Nanjing is lower than that in Shanghai and Hangzhou in East China, and the land price is relatively cheap. The government also provides support, which is very cost-effective for enterprises to start their own businesses. According to Xiaomi’s financial report, Xiaomi’s R&D personnel account for 52%, and more than half of its employees are engaged in R&D, and it is estimated that the investment in R&D will exceed 100 billion in the next five years.
The development of science and technology enterprises mainly depends on two factors, talents and capital. Putting the R&D headquarters in Nanjing not only has the source of living water, but also saves costs. Why not?
Nanjing has both talent gathering effect and industrial manufacturing support. Compared with other non-first-tier cities, Nanjing has great advantages in intellectual research and development, and it is not an exaggeration to call it "the city of scientific research". As a science and technology highland in China, Xiaomi is in a heavy position in Nanjing, just to take advantage of its intelligence and supply chain to quickly push the development of Xiaomi’s ecology to the fast lane.
This is the second half of Xiaomi Automobile, and it is also a leap from "manufacturing" to "intellectual creation" of Xiaomi Automobile.
Original title: "Xiaomi on the tuyere, why is it heavy in Nanjing? 》
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