分类： sangna

This is the "Jiyue" shield machine in the workshop of Shanghai Tunnel Machinery Manufacturing Branch (photo taken on April 13, drone photo).

The synchronous technology of shield tunneling and assembling independently developed by Shanghai Tunnel Engineering Co., Ltd. has been successfully tested recently, and the first push-and-assemble synchronous shield machine is about to go offline. In the process of tunnel construction, the shield machine using this technology will realize the parallel operation of tunneling and assembly, which will greatly improve the construction efficiency.

In the traditional shield machine construction, the construction process is generally advancing, stopping and assembling. Every time the shield machine goes forward, it needs to stop in situ, complete the assembly of a segment, and then continue the excavation. Tunnel excavation and segment assembly are carried out in series. The parallel operation of excavation and assembly can be realized by applying the push-and-push synchronization technology. Relevant simulation tests show that the push-and-push synchronization technology will greatly reduce the operation time of each ring segment of shield machine and improve the construction efficiency by 30% to 50%.

Xinhua News Agency reporter Fang Yushe

A worker uses a waist-hanging remote control to operate and test the push-and-pull synchronous assembly of the "Jiyue" shield machine (photo taken on April 13).

The synchronous technology of shield tunneling and assembling independently developed by Shanghai Tunnel Engineering Co., Ltd. has been successfully tested recently, and the first push-and-assemble synchronous shield machine is about to go offline. In the process of tunnel construction, the shield machine using this technology will realize the parallel operation of tunneling and assembly, which will greatly improve the construction efficiency.

In the traditional shield machine construction, the construction process is generally advancing, stopping and assembling. Every time the shield machine goes forward, it needs to stop in situ, complete the assembly of a segment, and then continue the excavation. Tunnel excavation and segment assembly are carried out in series. The parallel operation of excavation and assembly can be realized by applying the push-and-push synchronization technology. Relevant simulation tests show that the push-and-push synchronization technology will greatly reduce the operation time of each ring segment of shield machine and improve the construction efficiency by 30% to 50%.

Xinhua News Agency reporter Fang Yushe

This is the "Jiyue" shield machine in the workshop of Shanghai Tunnel Machinery Manufacturing Branch (photo taken on April 13th).

The synchronous technology of shield tunneling and assembling independently developed by Shanghai Tunnel Engineering Co., Ltd. has been successfully tested recently, and the first push-and-assemble synchronous shield machine is about to go offline. In the process of tunnel construction, the shield machine using this technology will realize the parallel operation of tunneling and assembly, which will greatly improve the construction efficiency.

In the traditional shield machine construction, the construction process is generally advancing, stopping and assembling. Every time the shield machine goes forward, it needs to stop in situ, complete the assembly of a segment, and then continue the excavation. Tunnel excavation and segment assembly are carried out in series. The parallel operation of excavation and assembly can be realized by applying the push-and-push synchronization technology. Relevant simulation tests show that the push-and-push synchronization technology will greatly reduce the operation time of each ring segment of shield machine and improve the construction efficiency by 30% to 50%.

Xinhua News Agency reporter Fang Yushe

This is the "Jiyue" shield machine in the workshop of Shanghai Tunnel Machinery Manufacturing Branch (photo taken on April 13th).

The synchronous technology of shield tunneling and assembling independently developed by Shanghai Tunnel Engineering Co., Ltd. has been successfully tested recently, and the first push-and-assemble synchronous shield machine is about to go offline. In the process of tunnel construction, the shield machine using this technology will realize the parallel operation of tunneling and assembly, which will greatly improve the construction efficiency.

In the traditional shield machine construction, the construction process is generally advancing, stopping and assembling. Every time the shield machine goes forward, it needs to stop in situ, complete the assembly of a segment, and then continue the excavation. Tunnel excavation and segment assembly are carried out in series. The parallel operation of excavation and assembly can be realized by applying the push-and-push synchronization technology. Relevant simulation tests show that the push-and-push synchronization technology will greatly reduce the operation time of each ring segment of shield machine and improve the construction efficiency by 30% to 50%.

Xinhua News Agency reporter Fang Yushe

Two workers were running and debugging the "Jiyue" shield machine in the workshop (photo taken on April 13).

The synchronous technology of shield tunneling and assembling independently developed by Shanghai Tunnel Engineering Co., Ltd. has been successfully tested recently, and the first push-and-assemble synchronous shield machine is about to go offline. In the process of tunnel construction, the shield machine using this technology will realize the parallel operation of tunneling and assembly, which will greatly improve the construction efficiency.

In the traditional shield machine construction, the construction process is generally advancing, stopping and assembling. Every time the shield machine goes forward, it needs to stop in situ, complete the assembly of a segment, and then continue the excavation. Tunnel excavation and segment assembly are carried out in series. The parallel operation of excavation and assembly can be realized by applying the push-and-push synchronization technology. Relevant simulation tests show that the push-and-push synchronization technology will greatly reduce the operation time of each ring segment of shield machine and improve the construction efficiency by 30% to 50%.

Xinhua News Agency reporter Fang Yushe

Workers observe the mechanical operation under the push-and-push synchronous assembly of the "Jiyue" shield machine (photo taken on April 13).

The synchronous technology of shield tunneling and assembling independently developed by Shanghai Tunnel Engineering Co., Ltd. has been successfully tested recently, and the first push-and-assemble synchronous shield machine is about to go offline. In the process of tunnel construction, the shield machine using this technology will realize the parallel operation of tunneling and assembly, which will greatly improve the construction efficiency.

In the traditional shield machine construction, the construction process is generally advancing, stopping and assembling. Every time the shield machine goes forward, it needs to stop in situ, complete the assembly of a segment, and then continue the excavation. Tunnel excavation and segment assembly are carried out in series. The parallel operation of excavation and assembly can be realized by applying the push-and-push synchronization technology. Relevant simulation tests show that the push-and-push synchronization technology will greatly reduce the operation time of each ring segment of shield machine and improve the construction efficiency by 30% to 50%.

Xinhua News Agency reporter Fang Yushe

This is the "Jiyue" shield machine in the workshop of Shanghai Tunnel Machinery Manufacturing Branch (photo taken on April 13th).

The synchronous technology of shield tunneling and assembling independently developed by Shanghai Tunnel Engineering Co., Ltd. has been successfully tested recently, and the first push-and-assemble synchronous shield machine is about to go offline. In the process of tunnel construction, the shield machine using this technology will realize the parallel operation of tunneling and assembly, which will greatly improve the construction efficiency.

In the traditional shield machine construction, the construction process is generally advancing, stopping and assembling. Every time the shield machine goes forward, it needs to stop in situ, complete the assembly of a segment, and then continue the excavation. Tunnel excavation and segment assembly are carried out in series. The parallel operation of excavation and assembly can be realized by applying the push-and-push synchronization technology. Relevant simulation tests show that the push-and-push synchronization technology will greatly reduce the operation time of each ring segment of shield machine and improve the construction efficiency by 30% to 50%.

Xinhua News Agency reporter Fang Yushe

　　On August 5th, the Supreme Leader of president delivered a written speech to the first meeting of the COVID-19 International Forum on Vaccine Cooperation. Chairman of the Supreme Leader emphasized that China has always adhered to the concept of human health community, provided vaccines to the world, especially to developing countries, and actively carried out cooperative production. We are willing to work with the international community to promote the process of international cooperation in vaccines and build a community of human destiny.

　　The speech by the Chairman of the Supreme Leader once again clarified China’s proposition of unity and cooperation and joint efforts to fight the epidemic, reiterated the firm stance of helping developing countries solve the vaccine dilemma, and announced specific actions to promote the fair access of vaccines around the world and bridge the "immune gap", which pointed out the direction for the world to overcome the epidemic as soon as possible and contributed to China’s strength.

　　In May this year, the Chairman of the Supreme Leader announced at the Global Health Summit five initiatives of China to support global solidarity against the epidemic, including the initiative to establish an international forum on vaccine cooperation in COVID-19. This initiative put forward by the Chairman of the Supreme Leader aims at the crux of the problem of fair and reasonable global vaccine distribution from the height of building a community of human destiny, and is committed to building a communication platform to enhance consensus, eliminate differences and solve the realistic problem of unbalanced vaccination. The initiative has received positive response from the international community. At its first meeting, the Forum reached a number of consensuses on improving vaccine production capacity in developing countries, exempting intellectual property rights, lifting export restrictions on vaccines and raw materials, and strengthening communication and coordination of vaccine regulatory policies, which is of great significance to promoting international cooperation against epidemic diseases and boosting confidence in multilateralism.

　　At present, the epidemic situation in many countries has rebounded, and the cumulative number of confirmed cases in COVID-19 has exceeded 200 million. Vaccination is a powerful means to prevent the spread of the virus. To overcome the epidemic, it is necessary to build a global immune barrier by increasing the vaccination rate around the world. However, due to their own economic strength, scientific and technological strength and comprehensive national strength, the vaccination rate in underdeveloped countries and regions is generally low. Among the countries where the proportion of the whole vaccination population exceeds 30%, European and American countries account for the majority. To change this unbalanced situation and make up the shortcomings of vaccination, we must rely on international cooperation.

　　The epidemic knows no borders, and in the face of common threats, no country can be immune to it, blame others, politicize the epidemic and stigmatize the virus, which will only further push human society to a dangerous situation. Governments, enterprises and international organizations should strengthen cooperation, abandon narrow "vaccine nationalism", provide inclusive financing support through export, donation and technology transfer, and take strong actions such as scientific and non-discriminatory principles when studying entry control measures to solve the problem of vaccine production capacity and distribution as a whole. Big countries in vaccine research, development and production should take responsibility and provide more vaccines to developing countries in urgent need.

　　The Chairman of the Supreme Leader has emphasized on many diplomatic occasions that China will regard vaccines as global public goods and make China contribution to the accessibility and affordability of vaccines in developing countries. In this written speech, the Chairman of the Supreme Leader announced new measures: throughout this year, China will strive to provide 2 billion doses of vaccine to the world; Decided to donate $100 million to the COVID-19 Vaccine Implementation Plan. Continue to make efforts to promote international cooperation on vaccines, and China has fulfilled its promise with practical actions.

　　If the world loves each other, it will be ruled, and if it is evil, it will be chaotic. Living in the same global village, human beings have become a community of destiny with you and me. Only by joining hands to overcome the difficulties, solidly promoting international cooperation in vaccines, and making vaccines benefit more people, can we win the victory of global epidemic prevention and control at an early date and jointly protect the healthy and bright future of mankind. Time waits for no one, only action. Let’s continue to work hard to build a community of human destiny with international cooperation in vaccines as the driving force!

　　The 23rd (Reporter Guo Minghua) On 23rd, Lan Shaomin, Chairman of the Heilongjiang Provincial Political Consultative Conference, went to the Provincial Development and Reform Commission to conduct research on the industrial revitalization. He stressed that it is necessary to speed up the construction of the "4567" modern industrial system in accordance with the important arrangements made by the thirteenth Party Congress of Heilongjiang Province, and promote the all-round revitalization of Longjiang.

　　Lan Shaomin first came to the Industrial Development Department to learn more about the bio-economic status, development goals, planning and related projects in the province. Subsequently, I checked the operation of the online approval and supervision platform for investment projects in Heilongjiang Province, asked about the approval procedures, actual efficiency and other issues, and communicated with the staff around the issues of "one-time notification", "approval without meeting" and the connection and integration between the platform and relevant departments. When investigating the digital service platform for dispatching and promoting key projects in Heilongjiang Province, we learned about the construction of key projects in the province, and made video connection with the site leaders of three projects.

　　After listening to the general work introduction and discussion, Lan Shaomin pointed out that it is very important to implement the spirit of the important instructions given by the Supreme Leader General Secretary to our province, implement the decision-making arrangements of the provincial party committee, and find new advantages and opportunities for development. It is necessary to study regional planning and strategy in depth, deeply integrate into the domestic big cycle, realize the domestic and international double cycle efficiently, and accelerate the construction of a new highland open to the north. It is necessary to speed up the creation of a new engine for economic development, and work hard and achieve results in the digital economy, the bio-economy and the ice and snow economy, and the creative design industry. It is necessary to speed up the cultivation of large enterprises with international competitiveness and leading enterprises with industrial chain control, influence and motivation; Accelerate the pace of two-way opening to the outside world, and make overall plans for industrial upgrading and breakthroughs in projects undertaken by industries from two aspects of time and space; Accelerate the streamlining of key industries, give full play to the efforts of the whole province to form the policy advantages, industrial ecology and supporting environment for the development of key industries, form the core competitiveness of attracting investment, and unswervingly fight hard to improve the way, adjust the structure, expand the total volume and increase efficiency. It is necessary to adhere to customer demand and user orientation, continuously improve the level of business environment construction, further create a strong atmosphere of pro-business and valuing business, promote the formation of a broad consensus of "seizing opportunities to win over Shanhaiguan and make great investments in Heilongjiang", and create favorable conditions for revitalization and development.

　　Zhang Yazhong, Vice Chairman and Secretary General of Heilongjiang CPPCC and Director of the Provincial Development and Reform Commission, participated in the survey.

Xiaomi’s upcoming YU7 SUV is expected to be officially launched from June to July 2024. According to Xiaomi’s intelligent voice assistant "Little Love Classmate", the starting price of YU7 is about 245,900 yuan. The design goal of this model is to provide more competitive dimensions and performance compared with competing models such as Tesla Model Y and HarmonyOS Zhixing Zhijie R7.

The design of YU7 is very modern, with a vehicle length of 4.999 meters and a wheelbase of 3 meters, which is superior to many SUVs of the same class in size. The four-wheel drive version will be equipped with front and rear dual motor systems, with a comprehensive power of 508kW, of which the maximum power of the rear motor is 288kW, which is significantly higher than the super motor V6s(275kW) of Xiaomi SU7, and its performance has been significantly improved.

In terms of appearance, YU7 adopts a brand-new headlight design, and integrates elements such as clamshell cover, inclined air duct, narrow fender side camera, closed door handle and black widened wheel eyebrows, making its shape more dynamic and scientific. In the rear part, YU7 is equipped with a sports spoiler, a rear camera, a tail wing and a brand-new ring light group, which further enhances its sports style. In terms of wheels, users can choose 19, 20 or 21-inch wheels to provide more personalized choices.

The design inside the car is also innovative and luxurious. According to the spy photos exposed, YU7′ s interior will cancel the physical buttons, adopt a color-matching plaque and a multi-function steering wheel, and be equipped with HUD head-up display, brand-new leather seats (expected to support ventilation, heating and massage functions), wireless mobile phone charging, double water cup holder, remote interactive screen, floating central control screen and other high-tech configurations. In addition, electronic door handles and penetrating central handrails further enhance the sense of technology and comfort in the car.

YU7 will be built based on 800V high-voltage platform, and the four-wheel drive version will be equipped with Jiangsu Times ternary lithium battery, with a curb weight of 2405kg. In terms of performance, the highest speed of YU7 can reach 253km/h, and the acceleration time of 0-100km/h is expected to be 3 seconds, showing its powerful power and acceleration performance.

As an important layout for Xiaomi to enter the automobile market, YU7 will become the new favorite of consumers with its luxurious configuration, strong performance and avant-garde design. It is expected to be officially listed in the second half of 2024 and become a dark horse in the field of intelligent electric SUV.

　　Blowing darts, hunting bows, electric batons, tear gas, anti-wolf spray … … Can these goods that can cause harm to the human body be bought and sold at will?

　　"These are all controlled devices. According to relevant national laws and regulations, sales of controlled devices need to be filed with the public security department to obtain corresponding licenses." The relevant person in charge of Chaoyang Branch of Beijing Public Security Bureau said.

　　However, the reporter found that although these prohibited items and control devices are hard to find in physical stores, they are easy to "find" on the Internet.

　　Contraband can be bought on e-commerce platforms and search platforms.

　　Most consumers don’t know that anti-wolf spray is a prohibited item. "It can make the bad guys lose their mobility in a short time without causing permanent damage. I think it is quite reliable. Why should it be banned?" Li Mo, a bank employee in Beijing, asked.

　　In fact, anti-wolf spray may not prevent wolves, but it may be used by "wolves" to infringe on others. In Dongzhimen Station of Beijing Metro Line 2 in 2014, a passenger sprayed anti-wolf spray on the explosion-proof blanket, causing many passengers to feel unwell. In Guangzhou, Xi ‘an and other cities, there have also been incidents in which anti-wolf spray caused public disorder. As early as 2012, Taobao formulated the Catalogue of Prohibited Goods and Information, which explicitly prohibited platform merchants from selling such control devices.

　　Li Mo said that she searched for anti-wolf spray on Taobao, and the website would prompt "According to relevant laws, regulations and policies, it cannot be displayed ‘ Anti-wolf spray ’ Related baby. " When searching in JD.COM Mall, you can’t find the anti-wolf spray directly, but other anti-wolf devices of various colors will pop up in the window, such as the anti-wolf alarm, and it is specially marked as "Non-spray". Li Mo’s experience is: "‘ Non-spray ’ It is the cover for merchants to cope with inspections. If you contact customer service again, you can definitely buy what you want. "

　　According to this method, the reporter asked an outdoor equipment store on the platform of JD.COM Mall, and the other party replied: "Take a wolf alarm in 59 yuan, and we will note that we will send a wolf spray." Another outdoor sports store customer service offered to add QQ or WeChat for details. After the reporter added QQ, the other party sent a letter: "Lipstick anti-wolf spray 45 yuan postage."

　　In addition, the reporter entered "anti-wolf spray" on Baidu, 360 and other search platforms, and most of them were websites that blatantly sold anti-wolf spray, with various models, appearances and types, and pictures and texts were very detailed.

　　Online sales of prohibited items have been repeatedly banned, and there is a blind spot in multi-head supervision.

　　Why are online sales of contraband prohibited? What are the difficulties in supervising the online sale of contraband?

　　"The network is open, virtual and convenient, which objectively provides living space for prohibited items." Jing Linbo, director of China Social Science Evaluation Center of China Academy of Social Sciences, said.

　　"There is no unified catalogue for online contraband, which makes supervision more difficult." Jing Linbo said. What are the contraband altogether? Actually, it’s hard to say clearly. For example, simulation guns, both plastic toy guns, prop guns, etc., also have simulation guns with firing functions similar to guns. According to the Identification Standard for Simulation Guns, the shape and color are the same as those of standard guns, and a piece of paper can be punched in a distance of 5 to 7 meters. Toy guns with standard gun structures belong to simulation guns and will be banned by the police. Take dart blowing as an example. There are both children’s toy-style sucker darts and metal darts that can be sharpened or even coated with anesthetic ether. The latter can stun small animals and undoubtedly cause harm to people. However, there is no "standard for determining dart blowing" that stipulates which darts should be banned.

　　"Online sale of contraband involves food and drug, industrial and commercial administration, public security organs and other regulatory authorities. In recent years, with the rapid development of cross-border e-commerce, the supervision of online sales of contraband also involves customs. In the case of multi-sector supervision, it is easy to have management blind spots, and how to improve the efficiency of coordinated operations is also a challenge. " Jing Linbo said.

　　Before the introduction of relevant laws, the platform party cannot evade its responsibilities.

　　The reporter found that it is also difficult to report the e-commerce that sells contraband and confirm the address of the business. The reporter called 12345 Beijing non-emergency rescue service center to report. The staff was willing to accept the report of illegal sales of prohibited items, but asked for the specific address of the merchant. The reporter could not find the address of the merchant on the e-commerce platform. The staff of the service center suggested that the reporter report to the public security bureau of the e-commerce platform. The reporter called the alarm desk of Beijing Yizhuang Economic and Technological Development Zone Public Security Bureau, where JD.COM’s headquarters is located. The other party said: "There are so many businesses on the JD.COM platform that we can’t check them unless we provide the address of the business selling contraband and report it to the local police station."

　　"It is difficult to supervise the online sale of prohibited items. The crux lies in the fact that the e-commerce platform and the search platform are not in place for the certification of the main qualifications of online stores and the filing of business categories. China urgently needs a systematic and complete law and regulation for online retailing, and clarifies the responsibilities of the platform. However, during the transition period when the law has not yet been promulgated, the platform side should not evade its responsibilities. " Jing Linbo said.

　　Since searching online for products such as darts and hunting bows, e-commerce platforms and search platforms have pushed such product information to reporters from time to time, and their "intelligent" penetration ability can be seen. This makes people lament: why don’t online shopping platforms use this "intelligence" to supervise the sale of contraband? For example, establish an accurate keyword screening system, refine category management, clearly define the product content and name under each category, and prevent one product from escaping the keyword search screening function … … Obviously, technology is not a "thing" to manage contraband. The key is whether you want to manage it or not.

Nowadays, there are many kinds of cars, and all kinds of models are dazzling. At this time, we should proceed according to our own reality, and the right one is the best. The level of configuration determines the competitiveness of a car to a certain extent, as we said in this article. Let’s look down with Xiaobian.

First of all, from the appearance, the front of MG4 EV is relatively simple and looks very fashionable and simple. Headlights are very young and meet the "taste" of young consumers. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the car body size is 4287MM*1836MM*1516MM. The car adopts unique lines, and the car body looks very solid. With large-sized thick-walled tires, the overall visual effect is very fashionable and sporty. In the design of the rear end, the rear end echoes the front face from a distance, and the taillights give people a very simple feeling. Overall, it is still relatively fashionable and simple.

When coming into the car, the interior of MG4 EV looks very comfortable and easily touches the hearts of young consumers. The steering wheel of the car is very atmospheric in shape, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, which gives a good grip experience. Take a look at the central control, and with the 12.3-inch touch-sensitive LCD central control screen, the interior design is quite layered and looks beautiful. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a domineering design style and looks dignified. The car adopts imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the overall ride feels soft and comfortable.

The MG4 EV is 125KW, the total torque is 250N.m, and the maximum speed is 160 km/h.

The car is equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which fully ensures the convenience and comfort of the car experience.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

This paper will share the idea of activity planning from two aspects: pre-preparation and online preparation, and analyze the details that need to be paid attention to.

Today, let’s talk about online activity planning. All the partners who have done operations know that activity planning is one of the core tasks in operation.

Pre-preparation is mainly shared from the aspects of insight into user needs, activity themes, activity targets, activity selling points, activity rules, product selection, activity cycle, budget and effect estimation, and publicity channels.

Among them, the selling point of the activity is the core of the whole activity, and it is also an important factor to determine the final effect of the activity; Commodity selection and channel promotion follow the product and channel in the four elements of operation. The purpose of doing activities is to tap and upgrade the transformation of new and old users through core selling points and the use of superior commodities and channels, and finally achieve the purpose of innovation and secondary transformation.

Understanding users’ needs is the first step in activity planning. What are the needs of users at this stage? Why are there these needs? List and analyze them one by one.

What the event operators have to do is how to meet their needs and make them feel satisfied; In the end, a good reputation is formed, and the users themselves have become the propagandists and promoters of the platform, which is the most ideal result.

• Mining from users’ psychological needs: analyze users’ current psychological demands, and what can be done to impress them?
• Mining from users’ material needs: analyze users’ current material needs, and what do they urgently need?
• Mining from the investigation of competitors: by investigating the situation of competitors, we can understand their current marketing strategies and gain insight into user needs.

After the user’s needs are clearly understood, the next step will be easy to start!

The theme of the activity is generally determined according to the annual activity plan, such as traditional holidays, western festivals and industry-created festivals throughout the year.

Generally speaking, the theme of the activity should not be too long, and it should be concise, relevant, novel in meaning and unique to some extent.

The theme of the activity should be accompanied by a subtitle or core selling point to set off the distinctiveness of the theme and let the users participating in the activity know the core selling point of the activity in a short time.

Such as:

• Tmall double 11, 10% off the audience
• JD.COM 618, send 2000 for over 1000.
• Suning.cn summer season, purchased in 0 yuan.
• Dangdang Book Festival, buy one and get two free.

The object of the activity refers to whether the activity is aimed at new users or old users. The marketing selling points of new and old main products are different. Generally speaking, the selling points for new users are larger and the cost is relatively high. For old users, we mainly maintain the activity of old users and the second purchase and transformation, with less power in selling points and appropriate cost control.

Such as:

• For new users: send novice gift packages, deduction coupons, discount coupons, cash-filled red envelopes, etc.
• For old users: send shopping points, postage cards, coupons, lottery places, etc.

As we have said above, the selling point is the core of the activity and an important factor that determines the breadth and effectiveness of the activity; Therefore, firstly, we should strengthen the idea of selling points that are easy to spread, and secondly, we should strengthen the idea of selling points that are attractive to the objects of activities. These two points must be established within the appropriate cost range, and remember that any activity is not aimed at high subsidies.

(1) Easy to spread：

It is necessary to ensure that both the sharer and the sharee have benefits, so as to form a communication effect, more and more people will participate, and at the same time, the sharer and the sharee will be indirectly transformed into their own members; Such as JD.COM’s "Divide up JD.COM beans and get cash."Activity, launched by Pinduoduo"Free spellingActivities, etc., while sharing activities, indirectly gained a large number of users, thus realizing the fission of user sharing.

(2) Attraction：

The attraction of the selling point of the activity is the catalyst for the transformation of the activity; The general forms of expression are buy-and-send, full-court xx discount, buy X to send X, pre-charge xxx yuan to send xxx yuan, limit free of charge, limit lottery, spike and so on. No matter which form, it is ultimately inseparable from the controllable cost principle, which maximizes the cost performance ratio without losing its appeal.

Every time you plan an activity, you can create one or two explosions appropriately, use them to drain and refresh, and then conduct secondary guidance through the second explosion to create a sustainable consumption pattern.

Explain and restrict some details of the activity:

• Whether the user object targeted by the activity is a new user or an old user, or it does not distinguish.
• What conditions can I meet to get the activity reward?
• What goods are within the scope of activities?
• Whether to set the threshold of consumption quota?
• Is there a limit on the number of awards?
• Do you want to set a participation threshold for users participating in the activity?
• Need to explain the active portals, such as PC, APP and WAP.
• Whether the reward of this activity overlaps with other activities;
• Description of the issuing time of the activity reward.
• Instructions on how to contact customer service if you have any questions about the activity.
• The right to interpret this activity within the scope permitted by law belongs to the owner, etc.

• Selection of explosion models: select 1-2 models, with low cost (0 profit), wide audience, strong acceptance and easy dissemination.
• Selection of sub-explosions: The number depends on the platform, so as to guide the selection criteria of secondary transformation, a small amount of profit space and the combination of high and low costs.
• Selection of general commodities: the quantity depends on the platform, with large profit space and easy acceptance by users as the standard.

There is no fixed standard for the activity cycle, which is based on the estimated activity effect. The length of time depends on the duration and heat of the festival, which varies according to the actual situation.

• Cost budget: activity commodity cost, activity reward cost estimation, activity sharing and publicity cost, plus activity planning and preparation cost, etc.
• Effect estimation: how much registration, turnover, turnover, conversion rate of each link and ROI are completed.

If there are many choices, we can’t estimate them one by one, but only according to the average price of all commodities, the average transaction quantity and the average transaction cost.

Whether to adopt channel publicity depends on the scale of the activity and the budget of the company that initiated the activity.

Of course, free channel promotion is the first choice, so the combination of self-media platform, WeChat WeChat official account, WeChat group, SMS, industry forums, a certain number of online media and other promotion is the current cost-effective choice! In the case of insufficient budget, payment channels, such as search engine keywords, information flow, big V, etc., can try to only advertise brands.

Landing page UI diagram, banner, landing page link, addition of active page TDK, addition of data monitoring code.

Preheating and official SMS, pre-heating and official self-media tweets, pre-heating and official forum tweets, pre-heating and official WeChat friends circle forwarding pictures and texts, pre-heating and official official WeChat group publicity pictures and texts.

Search engine keyword material preparation, information flow promotion material preparation, and other hard and wide material preparation.

Attached below is a list of material preparation items before the whole activity goes online:

Activity operation is a very brain-consuming activity, with a wide range of considerations and many details, ranging from the high cooperation of various matters to the correctness of each word.

Activity operation is one of the important categories of network marketing. Its function is not only limited to the purposes of innovation, promotion and transformation, but also the series of regular activities can enhance the brand’s popularity and influence and help broaden the user base.

After the activity, you need to make a summary, mainly analyze the shortcomings according to the estimated effect of the activity, and put forward optimization suggestions to avoid the same problem in the next activity!

Well, that’s all for the event planning, and I hope it can bring you gains!

　

Author: Minghang said operation (WeChat WeChat official account: minghang0205)

This article was originally published by @ Minghang. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Text/Yangcheng Evening News All-Media Reporter Huang Zhouhui Correspondent Chen Jiqing Huang Shujuan

Figure/Yangcheng Evening News All-Media Reporter Deng Bo

On April 20th, "One Line Two People-Zhan Zhongxiao Jincheng Line Drawing Art Exhibition" opened in Guangzhou International Finance Center [M Space]. The exhibition was sponsored by China National Academy of Painting, Guangzhou Federation of Literary and Art Circles and Guangdong Artists Association, with Lin Lan and Meng Xiande as academic hosts, Ye Zhenghua and Wang Xiang as curators, and more than 70 original classics of the two artists were exhibited. Previously, two artists, Zhan Zhongxiao and Jincheng, were invited to the Yushun Art Museum in Heilongjiang, which was a great success.

Master and apprentice inherit and explore the art of line drawing

China’s line drawing art has a long history. With the development of the times, it has become more and more rich in connotation, with a myriad of implications. There was an incisive summary of the "eighteen strokes". At that time, Japanese Ukiyo-e was deeply influenced by China’s printmaking techniques in Ming and Qing Dynasties. With freehand line language, it described the life of the common people in the Edo era, and even had an impact on contemporary animation works-Takehiko Inoue’s cartoon "The Odyssey" and the animated film "The King of Dogs", which were being shown. The pictures and characters all had the shadow of China’s line drawing.

With the evolution of history, people’s aesthetic tastes are ever-changing, and contemporary painters are making unremitting exploration and practice to create works with the flavor of the times. Zhan Zhongxiao and Jincheng are the representatives among them. They know each other in line drawing and cherish friendship. They are a pair of tacit apprentices. The two artists have strong personal styles, one is old and the other is fashionable; One is thin and the other is thick.

One of the works exhibited in Zhan Zhongxiao this time, Arc Flashing, was published in 1973, which has just celebrated its 50th anniversary. It used to be a model for teachers and students of eight fine arts colleges to learn from the line drawing, and it is also a portrayal of the course of China’s line drawing art from prosperity to decline, and now it is back on its feet. Zhan Zhongxiao’s early works are mainly comic books and illustrations, with meticulous pictures, ingenious composition and exquisite costumes and props. In the 1990s, he was not satisfied with the exploration of comic books and illustrations, but turned his attention to the category of big art, and began to use the technique of line drawing to create Chinese paintings, forming an independent personal style system, which was called "Zhan Yi Description" by artists such as Feng Yuan and Lu Yushun.

As the inheritor of the intangible cultural heritage "line drawing art", Zhan Zhongxiao, with his unique artistic practice, has expanded the boundaries of Chinese painting, increased the diversity of contemporary painting in China, and expanded the territory of line drawing art, so he is famous at home and abroad.

Jincheng, another artist participating in the exhibition, is an animation artist and publisher transformed from comic books. He is a leader in the animation industry in China. He once founded Manyou magazine, which is regarded as a milestone of original animation in China, and entered the 20th China Animation Golden Dragon Award. In the 1980s, he published "Ming Girl" in the Comic Book, which became a cover work, leaving a strong impression on the art world in the early days of reform and opening up.

The works on display this time include comics and illustrations created by Jincheng in his early days, as well as a new work "Minimalist Girl" in recent years. Jincheng’s use line is bright, bold, simple and smart. In his line-drawing works, people can always find large chunks of blank space, and in the continuous rhythmic figure outline, they accidentally find hidden "broken lines", which are interesting and imaginative.

Move art works into CBD for exhibition.

"Line drawing is a treasure of Chinese culture, stretching for thousands of years. It is not only the basis of various painting shapes, but also an art form that the public loves. This time, the line-drawing works of Zhan Zhongxiao and Jincheng will be moved into CBD, so that art can go out of the art museum and no longer be shelved. The organizers hope to attract more young people’s attention and fully feel the beauty of line drawing art. " At the opening ceremony, Ye Zhenghua, one of the curators and full-time vice chairman of Guangdong Artists Association, introduced the initial intention of this exhibition to the guests.

According to reports, this exhibition integrates many cross-border resources such as art, culture and commerce, hoping to use the influence of urban landmarks in Guangzhou IFC to enlarge the scope of artistic radiation, attract more audiences to feel the charm of traditional art, and sow the seeds of imagination, inheritance and innovation in people’s hearts.

The reporter noticed at the scene that the exhibition was very attractive. White-collar workers from Guangzhou IFC and the surrounding CBD office buildings came to watch, and tourists from flower city square also came to punch in.