With 50 million users and an annual revenue of over 1 billion, Fan Deng, a storyteller, uses the business achievements and user scale of the enterprise to fight against the arrogance and prejudice of

sequence726period 2022/01/20

"This is our slogan, reading lights up life." Fan Deng said, pointing to the words printed on his T-shirt.

Fan Deng’s own life was actually lit up by reading.

Recalling the period when graduate students just graduated into CCTV, Fan Deng was very confused at that time, and his work pressure was great, his ability was not recognized, and his enthusiasm was nowhere to be displayed. "What if the program was shot again? What if I can’t afford the rent? " Fan Deng’s anxiety and insomnia are weighed down by realistic difficulties.

Rereading The Analects saved Fan Deng. He found that all the pains of contemporary people can be answered from this classic. As a student, the master of science and engineering who firmly believed that "learning mathematics and physics well and traveling all over the world are not afraid" suddenly found the key to solving the pain of life. It turns out that ending exam-oriented education and taking up jobs is not the end of learning, but the beginning of lifelong learning.

Fan Deng Image source: Every reporter Zhang Jianshe

Later, whether it was parenting, starting a business or managing a company, Fan Deng felt that reading helped him avoid detours. He teaches leadership in EMBA class and earnestly "Amway" good books to students, but few people actually read them. Then tell the book to everyone, and those who are willing to listen will pay to join the group. As a result, he found this model very popular, which is the embryonic form of "reading in Fan Deng".

2022 is the ninth year of Fan Deng’s study. The number of APP users evolved from the book club has exceeded 50 million, and it is stable and profitable.

And Fan Deng, who is lit up by reading, can light up the readers by telling books?Learning and seeking knowledge undoubtedly benefit people a lot. Can you really make people learn and change by spending 365 yuan to buy a member to listen to a book for one year?

Fan Deng won the "Knowler of the Year" trophy.

Image source: Every reporter Zhang Jianshe

At the end of the year and the beginning of the year, Fan Deng came to the release site of "New Weekly’s annual cutting-edge list" to win the trophy of "Know the Molecules of the Year". After receiving the award, Fan Deng accepted an exclusive interview with a reporter from national business daily (hereinafter referred to as NBD).

Read books to others.

I knew it was a business model from the beginning.

In 1995, Fan Deng, a junior majoring in materials science at Xi ‘an Jiaotong University, attended a summer camp, during which a Hong Kong senior asked him, "Have you read The Analects?" Fan Deng said, "No, I’m afraid I can’t read it?" The senior recommended him to read The Analects of Confucius.

The Analects of Confucius does not talk about "learning from time to time" at the beginning, but "the origin of the world is light with two arms, so why bother to connect with the city in the world" (who would exchange losing his arms in order to get the world? The fame and fortune in the world, why do people take it so seriously? )。 This book helped Fan Deng knock on the door of The Analects. Who would have thought that the Analects of Confucius later became a lamp to illuminate Fan Deng in the dark. He was born in science and engineering and worked as a CCTV host, and found his real enthusiasm and business opportunities in the lecture.

Reading lights up life, which is slogan who studies in Fan Deng.

Image source: Weibo, Fan Deng

NBD: As a person who loves reading, how did you first come up with the form of telling books?

Fan Deng:It is anxious to see others not reading. My own habit is to look for books to read when I encounter any problems. If I can’t host the program, I will read the books that host the program. Read books with children without taking them; Read leadership books without taking the team. "Studying in Fan Deng" is my first time to start a business. If I can’t start a business, I’ll read a business book.A question, after reading more than a dozen books, can basically be understood. I rely on reading for parenting, making money and management, and reading has benefited me the most.

Later, when I was a teacher in a university, I taught EMBA classes and found that the books recommended to students only bought and didn’t read. I will share the books I have read with them as PPT, but they don’t even read PPT, so I will start a WeChat group and talk about 50 books a year. The annual fee for joining the group is to press the voice button for 60 seconds and 60 seconds.

NBD: What node can it be found to be a business model?

Fan Deng:From the beginning, I knew it was a business model, because it was completely in line with the structure of an enterprise, and the services it provided could help people solve problems. Its marginal cost of communication was very low, and there was a repurchase rate. The CEO of our company is an EMBA student in the first batch of WeChat reading groups.

NBD: You studied materials science in college, management science for graduate students, movies for doctors, debating competitions, being a host, being a university teacher, and now you are starting a business. It seems that every choice has not failed in the secular sense, and you are also very confident. Are these brought to you by reading? Or because of what?

Fan Deng:These are all after-the-fact interpretations, and they can also be understood as failures. You said that I had a smooth trip, which was just your projection, not the fact. The fact is that it doesn’t matter whether it is smooth or not, and there is no wrong choice. To understand the shaping of life by randomness. I was admitted to the university because of the family environment of science and engineering. My father instilled in me "learn math, physics and chemistry well" since I was a child. Graduate students are all graduate students with good grades, so I should take one. The doctoral degree is to solve the Beijing hukou. Are not designed in advance or particularly forward-looking.

Fan Deng, who played the debate in his early years. Image source: Weibo, Fan Deng

But one thing, I never gave up trying, never gave up studying, and never said, "Come on, I’ll just get along." When I entered CCTV, I couldn’t do many programs I wanted to do, but I exercised a lot of ability in the process of making samples.Therefore, life is not clear about success or failure, and it is good to enjoy your life.

Listening to books is unreliable?

It is the arrogance and prejudice of intellectuals.

Fan Deng believes in the power law. As long as 1,000 loyal members are willing to pay for his knowledge and recommend it to their families or employees, it will be a success. Some members have further become the agents of studying in Fan Deng. This company does not need to advertise, and people and word of mouth have become the natural distribution channels of knowledge products in Fan Deng.

NBD: Which is better, listening to books or reading by yourself?

Fan Deng:For most people, listening to books is much better than reading, because the books I talk about are basically books that are not easy for everyone to understand. Listening to books can sort out the context more quickly and enter this field.

When we were growing up, all teachers did one thing-telling books, but who spoke better. So you don’t have to be resistant to new things,Many intellectuals feel that listening to books is unreliable at first, and they think how good they are at reading. This is a kind of arrogance and prejudice.

Fan Deng, who is telling a book. Source: Weibo, Fan Deng

NBD: How did the price of 365 yuan a year come from?

Fan Deng:It’s easy to remember that 365 yuan is one yuan a day, and it’s not too much to charge one yuan a day. We have a product called "Fan Deng tells the Analects of Confucius", and we set up a punch-in training camp, that is, we pay 300 yuan to join the punch-in training camp. If we don’t stop punching once, we will refund the fee.

This is actually a charging mode, but the completion rate of this punch-in training camp can reach 96%, and almost everyone has to refund their fees in the end, but I am particularly happy because they followed me to learn the Analects from beginning to end. Many messages said that if you don’t punch in on the last day, you will find it useful to learn and don’t refund your fees. It shows that there are many people who are willing to learn, and it is enough for us to do business with these people.

NBD: Will this pricing change?

Fan Deng:I don’t know, maybe it’s free, but I don’t tend to be free. Free things just spend your time. And because it’s all free, you will only choose the part that interests you, but follow me, you can hear physics, entrepreneurship, history … and books that you think have nothing to do with yourself, and you won’t take the initiative to read.The essence of education is encounter with knowledge, and search and independent choice lose the possibility of encounter.

NBD: What are the criteria for choosing what books to talk about?

Fan Deng:We hope that more people will read better books and not make decisions based on the number of hits of this book. Because the user seems to vote with traffic, he thinks he likes listening to parenting books, but if he is pushed parenting books for a long time, he will not go with you, and he will feel boring slowly. We should explore the potential of everyone. People who like to listen to parenting can also understand philosophy and physics. This is what Confucius said, "A gentleman is not a tool", and our content is a completely anti-Internet algorithm.

Some time ago, we also put on the shelves the content of "The Power of Calculus". Many people think how dare you talk about such an unpopular content of calculus? I just think that it is precisely because there are few people who know calculus that we should talk about this book and let everyone know how important calculus is. The CEO of a big platform often chats with me, saying how do you sell serious content so well? Isn’t it just for entertainment and people who eat melons who like to watch it? I don’t think so. I think everyone has an upward pursuit. If I make those serious contents wonderful and easy to understand, someone will be willing to pay.

Fan Deng, who is telling a book. Source: Video screenshot

It’s good to be listed.

Can’t go public,It doesn’t hinder doing what should be done.

When you open a web page and search for the term "Fan Deng", the most common content that appears in your field of vision is "annual income of 1 billion yuan". In fact, this number is still increasing. In the "double 11" in 2021, Fan Deng made a membership promotion, and sold a total of more than 300 million membership fees a week. During the reading festival, the sales volume exceeded 400 million yuan. In any era, scholars who "will make money" are often the most able to stimulate the public’s nerves.

NBD: At present, the most praised by outsiders for studying in Fan Deng is that the annual income exceeds 1 billion yuan. Is this figure accurate? What is the revenue structure?

Fan Deng:We are a very transparent company, and we do not hide the company’s revenue figures.In 2020, it will be about 1 billion yuan, which will nearly double the growth during the epidemic.

We are actually a company that spreads knowledge with my personal IP brand as the core. In terms of revenue structure, at present, the biggest revenue segment of the company is definitely Fan Deng’s subscription products, "Listen to me for 365 days", with a large number of subscribers and a high renewal rate. Many users have followed it for 78 years, and this part of the revenue is very stable and has been growing slowly, accounting for 60%~70% of the total revenue.

In addition to my products, there is also "Extraordinary Intensive Reading", where experts from all walks of life are invited to give lectures, such as professors of philosophy department of Fudan University, parenting experts, partners of McKinsey and so on. In addition, we also have course business, publishing business and offline bookstore. We published about 100 kinds of books in 2021, and there are more than 200 offline bookstores nationwide.

Fan Deng’s famous reading teacher Image source: Fan Deng reading official website

NBD: Is this growth rate within expectations?

Fan Deng:Actually, it’s a little slower than I expected. Exponential organizations are growing very fast, and it is normal to reach hundreds of millions of users in almost three or four years, such as Tik Tok. Reading in Fan Deng is published by traditional education. Compared with these industries, it will appear that we are fast, but it is slow compared with the Internet.

NBD: In July, 2021, Shanghai Soybean Network Technology Co., Ltd., the main operator of Fan Deng Reading, completed the latest round of financing. Is it preparing for the listing plan?

Fan Deng:We just want to do the right thing, it’s good to be listed and we can develop further; We can’t go public, and it doesn’t prevent us from doing what we should do.

Personal IP growth will not slow down

Maintain anti-vulnerability and ensure sufficient cash flow.

Knowledge economy is like a besieged city. In the besieged city, countless fans regard Fan Deng as an idol of knowledge and are willing to pay for it; But outside the besieged city, once financing, it will always face the scrutiny of the capital market-how to eliminate the uncertainty caused by high dependence on personal IP and the sale of "non-standardized" products. When dealing with personal brands, some people make "retreat arrangements", while others choose "not to slow down".

NBD: For content companies that are highly dependent on personal IP, there will be many concerns in the capital market. What do you think?

Fan Deng:Our products are not personal IP products, but intellectual property products. If I don’t talk about new books now, the company’s income will also exist, because so many books I have talked about before are subscription products with long-term existence and long-term revenue.

Although we are a weekly program, there are 700 people in our team. In addition, personal IP is only the starting point of the company. Now we are developing a matrix product structure, with our own publishing business and offline bookstore, as well as our own shopping mall, curriculum business and vocational skills training school.

The rapid development of science and technology will replace many people’s careers. Since we see this trend, we should do vocational skills training. For example, it is difficult for take-away workers to deliver takeout all the time in the future, so we should create some jobs that are more valuable as they get older.

Offline Bookstore Image Source: Weibo, Fan Deng

NBD: With the development of other businesses, the revenue structure of the company will be more balanced?

Fan Deng:Although the income from listening to books accounts for the largest proportion at present, the growth rate of other sectors is very fast, and it is certain that they will exceed the income from listening to books in the future.

We will not deliberately slow down the growth of other businesses to cater to that ruler, nor will the growth of my own IP slow down.But we should also do other businesses faster, so that the company can develop healthily.

NBD: What do you think of the trend of knowledge payment?

Fan Deng:The market develops periodically, and it seems that knowledge payment is still a good track at present. While referring to the market, the company will also focus on the business it wants to do.

My wife runs a beauty salon. One day, she said that she saw an article analyzing the trend of the medical and beauty industry, so I said it was unnecessary. First of all, what you are doing is not the whole medical and beauty industry, and that trend has nothing to do with you; Secondly, that trend may not be accurate; Third, seeing more trends affects your initial heart, and the trend says that you don’t make money, then you are shaken?So we only do what we have to do, while maintaining anti-vulnerability and abundant cash flow.If there is a bigger black swan incident, which leads to a major setback for the company, we still have a larger choice and may even become better.

Reporter’s Notes |

When Lecture Room first appeared, there was also controversy.

The emergence of new things is always accompanied by controversy. When the lecture room appeared, there was a lot of controversy. Can serious knowledge be told in this way by laughing and cursing?

However, an intellectual said it well, whether talking about the Analects of Confucius or Historical Records, at least it stimulated more ordinary people’s interest in understanding and getting close to historical classics.

In the digital age, the ways of knowledge dissemination are becoming more and more diverse. Whether reading or listening to books, the effect of knowledge payment on everyone varies from person to person.

However, under the trend of entertainment first, it is a good thing that some people are willing to promote reading and serious reading, create diverse content and innovative reading forms, so that more people are interested in reading and users have more choices.

Reporter |Ding Zhouyang Wen Menghua

Edit |Dong Xingsheng Song Hong Cheng Peng Yi Qijiang

Vision |Shuai lingqian

Video editing |Zhang Jian

Typesetting |Dong Xingsheng Ma Yuan

| The copyright of this article belongs to"every headline"All |

Reprinting, editing, copying and mirroring are prohibited without permission.

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After Delta, the Omicron strain became a global epidemic.

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You can buy it for 139,800 yuan, the MG compact car.

Nowadays, there are many kinds of cars, and all kinds of models are dazzling. At this time, we should proceed according to our own reality, and the right one is the best. The level of configuration determines the competitiveness of a car to a certain extent, as we said in this article. Let’s look down with Xiaobian.

First of all, from the appearance, the front of MG4 EV is relatively simple and looks very fashionable and simple. Headlights are very young and meet the "taste" of young consumers. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the car body size is 4287MM*1836MM*1516MM. The car adopts unique lines, and the car body looks very solid. With large-sized thick-walled tires, the overall visual effect is very fashionable and sporty. In the design of the rear end, the rear end echoes the front face from a distance, and the taillights give people a very simple feeling. Overall, it is still relatively fashionable and simple.

When coming into the car, the interior of MG4 EV looks very comfortable and easily touches the hearts of young consumers. The steering wheel of the car is very atmospheric in shape, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, which gives a good grip experience. Take a look at the central control, and with the 12.3-inch touch-sensitive LCD central control screen, the interior design is quite layered and looks beautiful. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a domineering design style and looks dignified. The car adopts imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the overall ride feels soft and comfortable.

The MG4 EV is 125KW, the total torque is 250N.m, and the maximum speed is 160 km/h.

The car is equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which fully ensures the convenience and comfort of the car experience.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

What are the key points to consider in a good activity planning scheme?

This paper will share the idea of activity planning from two aspects: pre-preparation and online preparation, and analyze the details that need to be paid attention to.

Today, let’s talk about online activity planning. All the partners who have done operations know that activity planning is one of the core tasks in operation.

Pre-preparation is mainly shared from the aspects of insight into user needs, activity themes, activity targets, activity selling points, activity rules, product selection, activity cycle, budget and effect estimation, and publicity channels.

Among them, the selling point of the activity is the core of the whole activity, and it is also an important factor to determine the final effect of the activity; Commodity selection and channel promotion follow the product and channel in the four elements of operation. The purpose of doing activities is to tap and upgrade the transformation of new and old users through core selling points and the use of superior commodities and channels, and finally achieve the purpose of innovation and secondary transformation.

Understanding users’ needs is the first step in activity planning. What are the needs of users at this stage? Why are there these needs? List and analyze them one by one.

What the event operators have to do is how to meet their needs and make them feel satisfied; In the end, a good reputation is formed, and the users themselves have become the propagandists and promoters of the platform, which is the most ideal result.

  • Mining from users’ psychological needs: analyze users’ current psychological demands, and what can be done to impress them?
  • Mining from users’ material needs: analyze users’ current material needs, and what do they urgently need?
  • Mining from the investigation of competitors: by investigating the situation of competitors, we can understand their current marketing strategies and gain insight into user needs.

After the user’s needs are clearly understood, the next step will be easy to start!

The theme of the activity is generally determined according to the annual activity plan, such as traditional holidays, western festivals and industry-created festivals throughout the year.

Generally speaking, the theme of the activity should not be too long, and it should be concise, relevant, novel in meaning and unique to some extent.

The theme of the activity should be accompanied by a subtitle or core selling point to set off the distinctiveness of the theme and let the users participating in the activity know the core selling point of the activity in a short time.

Such as:

  • Tmall double 11, 10% off the audience
  • JD.COM 618, send 2000 for over 1000.
  • Suning.cn summer season, purchased in 0 yuan.
  • Dangdang Book Festival, buy one and get two free.

The object of the activity refers to whether the activity is aimed at new users or old users. The marketing selling points of new and old main products are different. Generally speaking, the selling points for new users are larger and the cost is relatively high. For old users, we mainly maintain the activity of old users and the second purchase and transformation, with less power in selling points and appropriate cost control.

Such as:

  • For new users: send novice gift packages, deduction coupons, discount coupons, cash-filled red envelopes, etc.
  • For old users: send shopping points, postage cards, coupons, lottery places, etc.

As we have said above, the selling point is the core of the activity and an important factor that determines the breadth and effectiveness of the activity; Therefore, firstly, we should strengthen the idea of selling points that are easy to spread, and secondly, we should strengthen the idea of selling points that are attractive to the objects of activities. These two points must be established within the appropriate cost range, and remember that any activity is not aimed at high subsidies.

(1) Easy to spread

It is necessary to ensure that both the sharer and the sharee have benefits, so as to form a communication effect, more and more people will participate, and at the same time, the sharer and the sharee will be indirectly transformed into their own members; Such as JD.COM’s "Divide up JD.COM beans and get cash."Activity, launched by Pinduoduo"Free spellingActivities, etc., while sharing activities, indirectly gained a large number of users, thus realizing the fission of user sharing.

(2) Attraction

The attraction of the selling point of the activity is the catalyst for the transformation of the activity; The general forms of expression are buy-and-send, full-court xx discount, buy X to send X, pre-charge xxx yuan to send xxx yuan, limit free of charge, limit lottery, spike and so on. No matter which form, it is ultimately inseparable from the controllable cost principle, which maximizes the cost performance ratio without losing its appeal.

Every time you plan an activity, you can create one or two explosions appropriately, use them to drain and refresh, and then conduct secondary guidance through the second explosion to create a sustainable consumption pattern.

Explain and restrict some details of the activity:

  • Whether the user object targeted by the activity is a new user or an old user, or it does not distinguish.
  • What conditions can I meet to get the activity reward?
  • What goods are within the scope of activities?
  • Whether to set the threshold of consumption quota?
  • Is there a limit on the number of awards?
  • Do you want to set a participation threshold for users participating in the activity?
  • Need to explain the active portals, such as PC, APP and WAP.
  • Whether the reward of this activity overlaps with other activities;
  • Description of the issuing time of the activity reward.
  • Instructions on how to contact customer service if you have any questions about the activity.
  • The right to interpret this activity within the scope permitted by law belongs to the owner, etc.
  • Selection of explosion models: select 1-2 models, with low cost (0 profit), wide audience, strong acceptance and easy dissemination.
  • Selection of sub-explosions: The number depends on the platform, so as to guide the selection criteria of secondary transformation, a small amount of profit space and the combination of high and low costs.
  • Selection of general commodities: the quantity depends on the platform, with large profit space and easy acceptance by users as the standard.

There is no fixed standard for the activity cycle, which is based on the estimated activity effect. The length of time depends on the duration and heat of the festival, which varies according to the actual situation.

  • Cost budget: activity commodity cost, activity reward cost estimation, activity sharing and publicity cost, plus activity planning and preparation cost, etc.
  • Effect estimation: how much registration, turnover, turnover, conversion rate of each link and ROI are completed.

If there are many choices, we can’t estimate them one by one, but only according to the average price of all commodities, the average transaction quantity and the average transaction cost.

Whether to adopt channel publicity depends on the scale of the activity and the budget of the company that initiated the activity.

Of course, free channel promotion is the first choice, so the combination of self-media platform, WeChat WeChat official account, WeChat group, SMS, industry forums, a certain number of online media and other promotion is the current cost-effective choice! In the case of insufficient budget, payment channels, such as search engine keywords, information flow, big V, etc., can try to only advertise brands.

Landing page UI diagram, banner, landing page link, addition of active page TDK, addition of data monitoring code.

Preheating and official SMS, pre-heating and official self-media tweets, pre-heating and official forum tweets, pre-heating and official WeChat friends circle forwarding pictures and texts, pre-heating and official official WeChat group publicity pictures and texts.

Search engine keyword material preparation, information flow promotion material preparation, and other hard and wide material preparation.

Attached below is a list of material preparation items before the whole activity goes online:

Activity operation is a very brain-consuming activity, with a wide range of considerations and many details, ranging from the high cooperation of various matters to the correctness of each word.

Activity operation is one of the important categories of network marketing. Its function is not only limited to the purposes of innovation, promotion and transformation, but also the series of regular activities can enhance the brand’s popularity and influence and help broaden the user base.

After the activity, you need to make a summary, mainly analyze the shortcomings according to the estimated effect of the activity, and put forward optimization suggestions to avoid the same problem in the next activity!

Well, that’s all for the event planning, and I hope it can bring you gains!

 

Author: Minghang said operation (WeChat WeChat official account: minghang0205)

This article was originally published by @ Minghang. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

White-collar workers in Guangzhou CBD watch this exhibition. The original works are from artists Zhan Zhongxiao and Jincheng.

Text/Yangcheng Evening News All-Media Reporter Huang Zhouhui Correspondent Chen Jiqing Huang Shujuan

Figure/Yangcheng Evening News All-Media Reporter Deng Bo

On April 20th, "One Line Two People-Zhan Zhongxiao Jincheng Line Drawing Art Exhibition" opened in Guangzhou International Finance Center [M Space]. The exhibition was sponsored by China National Academy of Painting, Guangzhou Federation of Literary and Art Circles and Guangdong Artists Association, with Lin Lan and Meng Xiande as academic hosts, Ye Zhenghua and Wang Xiang as curators, and more than 70 original classics of the two artists were exhibited. Previously, two artists, Zhan Zhongxiao and Jincheng, were invited to the Yushun Art Museum in Heilongjiang, which was a great success.

Master and apprentice inherit and explore the art of line drawing

China’s line drawing art has a long history. With the development of the times, it has become more and more rich in connotation, with a myriad of implications. There was an incisive summary of the "eighteen strokes". At that time, Japanese Ukiyo-e was deeply influenced by China’s printmaking techniques in Ming and Qing Dynasties. With freehand line language, it described the life of the common people in the Edo era, and even had an impact on contemporary animation works-Takehiko Inoue’s cartoon "The Odyssey" and the animated film "The King of Dogs", which were being shown. The pictures and characters all had the shadow of China’s line drawing.

With the evolution of history, people’s aesthetic tastes are ever-changing, and contemporary painters are making unremitting exploration and practice to create works with the flavor of the times. Zhan Zhongxiao and Jincheng are the representatives among them. They know each other in line drawing and cherish friendship. They are a pair of tacit apprentices. The two artists have strong personal styles, one is old and the other is fashionable; One is thin and the other is thick.

One of the works exhibited in Zhan Zhongxiao this time, Arc Flashing, was published in 1973, which has just celebrated its 50th anniversary. It used to be a model for teachers and students of eight fine arts colleges to learn from the line drawing, and it is also a portrayal of the course of China’s line drawing art from prosperity to decline, and now it is back on its feet. Zhan Zhongxiao’s early works are mainly comic books and illustrations, with meticulous pictures, ingenious composition and exquisite costumes and props. In the 1990s, he was not satisfied with the exploration of comic books and illustrations, but turned his attention to the category of big art, and began to use the technique of line drawing to create Chinese paintings, forming an independent personal style system, which was called "Zhan Yi Description" by artists such as Feng Yuan and Lu Yushun.

As the inheritor of the intangible cultural heritage "line drawing art", Zhan Zhongxiao, with his unique artistic practice, has expanded the boundaries of Chinese painting, increased the diversity of contemporary painting in China, and expanded the territory of line drawing art, so he is famous at home and abroad.

Jincheng, another artist participating in the exhibition, is an animation artist and publisher transformed from comic books. He is a leader in the animation industry in China. He once founded Manyou magazine, which is regarded as a milestone of original animation in China, and entered the 20th China Animation Golden Dragon Award. In the 1980s, he published "Ming Girl" in the Comic Book, which became a cover work, leaving a strong impression on the art world in the early days of reform and opening up.

The works on display this time include comics and illustrations created by Jincheng in his early days, as well as a new work "Minimalist Girl" in recent years. Jincheng’s use line is bright, bold, simple and smart. In his line-drawing works, people can always find large chunks of blank space, and in the continuous rhythmic figure outline, they accidentally find hidden "broken lines", which are interesting and imaginative.

Move art works into CBD for exhibition.

"Line drawing is a treasure of Chinese culture, stretching for thousands of years. It is not only the basis of various painting shapes, but also an art form that the public loves. This time, the line-drawing works of Zhan Zhongxiao and Jincheng will be moved into CBD, so that art can go out of the art museum and no longer be shelved. The organizers hope to attract more young people’s attention and fully feel the beauty of line drawing art. " At the opening ceremony, Ye Zhenghua, one of the curators and full-time vice chairman of Guangdong Artists Association, introduced the initial intention of this exhibition to the guests.

According to reports, this exhibition integrates many cross-border resources such as art, culture and commerce, hoping to use the influence of urban landmarks in Guangzhou IFC to enlarge the scope of artistic radiation, attract more audiences to feel the charm of traditional art, and sow the seeds of imagination, inheritance and innovation in people’s hearts.

The reporter noticed at the scene that the exhibition was very attractive. White-collar workers from Guangzhou IFC and the surrounding CBD office buildings came to watch, and tourists from flower city square also came to punch in.

Observation of private economy in the new era: independent innovation promotes the "running" transformation and development of private enterprises

  [Private economy and high-quality development in the new era]

  Over the past 40 years of reform and opening-up, the private economy has been growing and playing an important role in entrepreneurship, employment, technological innovation and tax contribution. China’s economic development has created the China miracle, and the private economy has contributed greatly, especially compared with the external dependence path and mode of early technology introduction and technology imitation, private enterprises have significantly improved their awareness and ability of independent innovation.

  In the first ten days of September, the investigation results of the "Private Economy and High-quality Development in the New Era" visiting the private enterprises in Guangdong, Zhejiang, Hubei and other places showed that the private economy structure was being optimized, independent innovation became the key word of development, emerging industries were born with innovation, and traditional industries were also blessed with independent innovation to achieve "running" transformation and development.

  Emerging industries are "born with innovation"

  When General Secretary of the Supreme Leader visited Guangdong last year, he emphasized that "to realize the grand goal of the great rejuvenation of the Chinese nation, we should have ambition and backbone to accelerate the enhancement of independent innovation capability and strength, strive to achieve independent control of key core technologies, and firmly grasp the initiative of innovation and development in our own hands."

  Independent innovation achieves "China speed". The interview found that in recent years, with the guidance and support of various policies, many private enterprises have focused on creating new cutting-edge products and breaking the western blockade by themselves, which not only gradually narrowed the gap between them and Europe and the United States, but also provided more and more creative ideas.

  Mass spectrometer is one of the most advanced fields of scientific instruments, which has been mastered by a few developed countries such as Europe, America, Germany and Japan for more than 110 years, and more than 95% of the domestic market has been occupied by foreign countries. Since 2004, Guangzhou Hexin Instrument Co., Ltd. has ventured into the "no man’s land" in China, with the aim of "being a mass spectrometer in Chinese", Do not forget your initiative mind has studied hard and mastered the core technology of mass spectrometer, constantly breaking through innovation and filling the technical gap in China. In recent years, Hexin entered the field of general mass spectrometry instruments for scientific research, and the detection performance index of single particle aerosol mass spectrometer independently developed reached the international leading level, breaking the international monopoly of this technical index.

  At present, Hexin ranks among the best in the field of mass spectrometry in China and has become one of the high-end mass spectrometer suppliers in the world. "We must constantly break through key core technologies, build the first benchmark of cutting-edge scientific instrument manufacturing enterprises in China, and enter the competition of the first echelon in the world." The relevant person in charge of Hexin said.

  In the field of infrared detector chips, when the technology, equipment, technology, raw materials and talents were blocked by the West and the core chip was "stuck", Wuhan Gaode Infrared Co., Ltd. concentrated on research and development, and raised more than 2 billion yuan by itself. After eight years of hard work, it developed an infrared detector chip with completely independent intellectual property rights, and its technical performance reached the level of the first echelon in the world, filling the gap in this field in China. High-tech infrared chip can be packaged at wafer level of 120×90, which is only a quarter of the size of the little finger nail shell, and can realize the complete infrared imaging function. At present, it has entered thousands of households as a consumer electronics module, realizing the complete localization of infrared detector chips.

  Gaode infrared company has successfully developed an infrared detector chip with its own intellectual property rights. (Photo courtesy of Gaode Infrared)

  Another amazing chip is the 1280×1024 detector chip, which is the most advanced refrigerator chip at present. Its effect is not like that of traditional infrared imaging. The picture is as fine as that of visible light, and the detection distance and action distance are very long. "We can proudly say that we have reached the forefront of the world in the infrared chip industry." The person in charge of Gaode Infrared said.

  Ubisoft, which has been focusing on artificial intelligence and robot research and development, was selected as one of the "50 Smart Companies" in MIT Science and Technology Review in 2019 this year. You must choose the core technology in the field of robotics — — Starting with servo steering gear, we have accumulated a series of core technologies for long-term research and development, and the main technologies are independently developed, which are at the top international technical level. Excellent talents are the key to development. You must choose to attract scientists and technical experts from all over the world to join, and set up relevant laboratories with universities such as Tsinghua University, Sydney University, Huazhong University of Science and Technology and Central Academy of Fine Arts, which have become the core competitiveness of enterprises.

  "Advanced technology and core technology can’t be obtained or bought, and we have to struggle on our own. Before the company was established, Ubisoft embarked on the road of technological innovation. " Zhang Wei, chief financial officer of Ubisoft Technology, said that Ubisoft started from the research and development of servo steering gear, and it took five years to overcome technical difficulties, achieving global leadership in performance parameters, stability and cost performance, and maintaining all the technical advantages of independent intellectual property rights except chips in the industry.

  United as one, United as one. Private enterprises pay attention to independent innovation, which is the only way to climb the peak of science and technology in the world. Zhang Yuzhe, an expert who visited the investigation team, pointed out that the development model that relied on technology introduction and low labor cost in the past could no longer promote the high-quality development of enterprises. Private enterprises should base themselves on their existing foundations and comparative advantages, constantly promote the innovation of products, formats and business models, steadily enhance their own scientific and technological innovation strength, and realize strategic adjustment to adapt to the new normal of economic development.

  Intelligent transformation of traditional industries "running" upgrade

  Different from the emerging industries that are "born with innovation", private enterprises in traditional manufacturing industries want to be at the forefront in the new round of scientific and technological revolution and industrial transformation, and they must also be motivated by innovation, energetic by reform, and continuously enhance their enthusiasm and sense of mission for independent innovation, transformation and upgrading.

  The digital age is in the ascendant, and the tide of intelligence is unstoppable. Zhengtai Group, which focuses on electrical components, power equipment and new energy industries, is actively implementing the machine substitution project, creating a new green, efficient and lean intelligent manufacturing model with the deep integration of industrialization and informationization, and accelerating the conversion of old and new kinetic energy. Zhengtai has set up three R&D centers in North America, Europe and Asia-Pacific, carried out independent innovation and technology pre-research, and formed a diversified and open R&D system. Explore the "Industry-University-Research" integration model with Tsinghua University, Shanghai Jiaotong University, Xi ‘an Jiaotong University, New South Wales, the United States, Europe and other institutions, integrate global innovation resources, and promote enterprise R&D innovation and personnel training.

  In Hangzhou, Zhengtai Smart Factory introduced and independently integrated a full set of domestic automatic photovoltaic production equipment, which basically possessed most of the intelligent elements required by Industry 4.0, and showed the powerful power of intelligent manufacturing in hardware equipment, production technology and industrial software, which reflected the highest manufacturing level of many photovoltaic modules in China at present, and has been selected into the Sino-German cooperative intelligent manufacturing demonstration project of the Ministry of Industry and Information Technology.

  It is one of the important breakthroughs in the transformation of traditional manufacturing industry to realize the orderly and efficient development of intelligent industrial chain through the interconnection of traditional business, artificial intelligence, big data and cloud computing.

  CNC robot, automatic production line, personalized online customization & HELIP; … Driven by the digital revolution, Aokang Group Co., Ltd. is accelerating the pace of transformation with the help of digital interconnection and intelligent upgrade. Aokang’s "Smart Factory" — — Since the flying weaving workshop was officially put into use in 2017, it has been operating 24 hours a day, with a daily output of 3500-4000 pairs of uppers, which is the daily output of 150 workers in the traditional knitting workshop. In the store, Aokang Smart Store and C2M Experience Hall use technologies such as face recognition and crowd intelligence recognition to analyze sales behavior, integrate the preferences of different consumer groups, and meet the growing needs of consumers more efficiently and intelligently through data-driven and experience-driven.

  Aokang flying weaving workshop. (Photo courtesy of Aokang)

  "For Aokang, innovation is the only way to seize the opportunity of transformation and upgrading." Wang Zhentao, chairman of Aokang Holdings, said, "Driven by big data, Aokang will further integrate digital consumption scenarios, create new channels for shoe industry development, and promote artificial intelligence to empower and upgrade traditional industries."

  Standing at the new crossroads of high-quality development, private enterprises will retreat if they don’t advance, and they must constantly improve their independent innovation and "run" transformation and upgrading. Zhang Yuzhe suggested that by continuously expanding open cooperation, carrying out collaborative innovation, promoting integration of defense and civilian technologies and other measures, we should innovate the organization mode of technology research and development, actively build an ecological circle around ourselves, promote the independent control of core technologies in key industries and the overall breakthrough of industrial chain innovation, realize the historical transformation of core key products from "unavailable" to "basically available" to "basically usable" and "leading development", and finally form the industrial ecological advantages based on core key products.

  (Economic Daily-China Economic Net reporter Li Fang Yang Xiufeng Wang Yuying Wei Min)

55 million vehicles! Forecast of Spring Festival travel rush Road Network Operation in 2022: The total flow of expressways will decrease.

Dahe Net News (Reporter Zhu Chuanpeng) On January 17, the reporter learned from the Henan Provincial Department of Transportation that according to the operation data of expressway network in the same period of last year, combined with the current epidemic prevention and control policy, it is estimated that the total expressway export traffic will be close to 55 million vehicles in Spring Festival travel rush in 2022 (40 days), with an average daily traffic of about 1.38 million vehicles, which is 90% of the daily traffic, which is about 20% lower than that in 2021. Generally speaking, the export flow of passenger cars fluctuates greatly compared with previous years, while the export flow of trucks fluctuates slightly compared with previous years.
First, the overall trend of road network operation
(A) Highway traffic forecast
Forecast of Expressway Traffic in Spring Festival travel rush Province in 2022
In 2021, the total export flow of expressways in the province was about 560 million vehicles, with an average of 1,535,600 vehicles per day, of which passenger cars accounted for 75.94% (426 million vehicles) and trucks accounted for 24.06% (134 million vehicles).
According to the operation data of expressway network in the same period of last year, combined with the current epidemic prevention and control policy, it is estimated that the total expressway export flow will be close to 55 million vehicles in Spring Festival travel rush in 2022 (40 days), with an average daily flow of about 1.38 million vehicles, accounting for 90% of the daily flow, which is about 20% lower than that in 2021. Generally speaking, the export flow of passenger cars fluctuates greatly compared with previous years, while the export flow of trucks fluctuates slightly compared with previous years.
(2) Peak traffic during Spring Festival travel rush.
Forecast of Expressway Traffic Peak Hours in Spring Festival travel rush Province in 2022
1. First traffic peak: Due to the epidemic control, the first traffic peak in Spring Festival travel rush is weaker than before, and it is expected that the traffic peak of returning home from work will be ushered in from January 22nd to January 30th.
2. The second wave of traffic peak: due to the influence of returning to work, the second traffic peak is expected to appear from February 4 to February 6 (the fourth day of the first lunar month to the sixth day of the first lunar month), and it will reach the peak on the sixth day of the first lunar month. It is expected that the export traffic will be close to 2.15 million vehicles on that day.
3. The third wave of traffic peak: the flow of visiting relatives, migrant workers and students returning to school is easy to form a superposition effect, and there will be a short-term return peak on February 16th (the 16th day of the first lunar month).
Second, the flow concentration lines and toll stations
(1) Areas where traffic is concentrated and easy to block.
Spring Festival travel rush has a long time span, and the travel is relatively scattered, so the centralized congestion phenomenon will appear in the Spring Festival. During the Spring Festival, the passenger car traffic increased greatly, the truck traffic decreased rapidly, and the traffic volume in the normalized congestion area and the returning section of the expressway increased significantly. Henan is a major labor export province in China, with a large traffic flow during the Spring Festival, and some cities are prone to traffic jams around the expressway.
(2) Congestion-prone sections
Schematic diagram of Spring Festival travel rush (Spring Festival) Expressway traffic jam-prone section.
During the free passage of expressways during the Spring Festival, the congestion of expressways in the province will focus on the main lines of expressways, urban connecting lines and interchange connecting lines. At the same time, affected by the epidemic prevention and control policy, the congestion situation of expressways in Spring Festival travel rush and the whole province during the Spring Festival has eased compared with previous years, but the congestion frequency of the following sections is still high:
1. Putian, Xinzheng and Xuchang sections of Beijing-Hong Kong-Macao Expressway in Zhengzhou
2. Xinzheng Shizu Mountain Tunnel Section of Zheng Luan Expressway
3. The service section from Liujiang Yellow River Bridge to Zhengzhou East of Beijing-Hong Kong-Macao Expressway
4. Xuchang section of Xuguang Expressway and Yanluo Expressway
5. Xinmi section of Zheng-Shao Expressway
6. The interchange between Kaifeng section of Daguang Expressway and Min Zheng Expressway.
7. Interchange between Shangdeng Expressway and Anluo Expressway
(3) Toll stations that are prone to congestion
Distribution of Toll Stations with High Speed and Large Flow in Spring Festival travel rush (Spring Festival)
When Spring Festival travel rush Expressway is not free, some toll stations will become hot spots of congestion in Spring Festival travel rush and during the Spring Festival. Among them, the main toll stations are Shilihe Station, Hanghai Road Station, Liulin Station, Wenhua Road Station, Zhengzhou South Station, Longhai West Road Station, Houzhai Station, Kaifeng Station and Longmen Station.
Here, the reporter warmly reminds you that during your trip, please pay attention to the "Henan Expressway" micro-signal or call the "12328" transportation customer service phone number to keep abreast of the highway traffic information along the way.
Reporting/feedback

Fan Zhihong: Chinese does not fully understand the benefits of eating dairy products.

  BEIJING, Sept. 28 (Xinhua) Recently, the 2018 China Milk Merchants Index Report (hereinafter referred to as the Report) jointly sponsored by many authoritative organizations was released in Beijing. The report puts forward the concept of "milk merchant" for the first time, and makes an in-depth study on the present situation of milk drinking in Chinese from three dimensions: milk drinking consciousness, milk drinking knowledge and milk drinking behavior, which has aroused great concern in the industry. According to the report, in 2018, the score of China Milk Merchants Index was only 60.6, which means that Chinese people’s awareness, knowledge and behavior of drinking milk are at a low level. So, how do Chinese people know about drinking milk? How to improve the consumption of Chinese dairy products? How to choose dairy products at different ages? In this regard, Fan Zhihong, an associate professor in the Department of Nutrition and Food Safety, College of Food Science, China Agricultural University, gave professional answers to these questions.

Fan Zhihong, Associate Professor, Department of Nutrition and Food Safety, College of Food Science, China Agricultural University
Fan Zhihong, Associate Professor, Department of Nutrition and Food Safety, College of Food Science, China Agricultural University

  Chinese does not fully understand the benefits of eating milk.

  Milk is recognized as a nutritious drink in the world. However, Professor Fan Zhihong pointed out that Chinese people’s understanding of milk is not comprehensive enough except that it can supplement human nutrition. For example, most people don’t know the benefits of drinking milk for chronic diseases such as hypertension, heart disease and diabetes, and its role in preventing obesity, so they are not motivated enough when choosing dairy products.

  Fan Zhihong further exemplified that for patients with hypertension, they need more minerals such as potassium, calcium and magnesium, and dairy products are not only rich in calcium, but also have a low potassium content, which is suitable for patients with hypertension. Many studies in the last two years have also proved that the risk of stroke will also decrease when the intake of dairy products is sufficient. Therefore, Fan Zhihong suggested that people with hypertension and cerebral thrombosis should actively consume milk, especially yogurt with low sugar content.

  For people who need to prevent obesity, choosing milk and yogurt instead of cookies, snacks, potato chips, cakes and other snacks with high calories will reduce the risk of gaining weight, because the comprehensive nutritional value provided by milk is far superior to these snacks.

  Therefore, to a certain extent, for the 4% people who never drink milk as shown in the China Milk Merchant Index Report in 2018, it may be an important reason why they don’t drink milk because they don’t realize the benefits of milk.

  Diversified ways of eating are the key to increase the consumption of dairy products.

  The consumption habit of dairy products in China determines that most people prefer to "drink" rather than "eat" milk. In foreign countries, milk is made into food such as cheese, and people not only "drink" but also "eat" milk. Then, according to Chinese people’s eating habits, how to increase the consumption of dairy products?

  Fan Zhihong said that people can choose their own acceptable and easy-to-operate dairy products according to their physical condition and their tastes, instead of just drinking milk. For example, some adults feel uncomfortable when they drink milk, so they can consider drinking yogurt or goat milk. You can also incorporate milk into other foods, such as putting milk in oatmeal at breakfast, or putting milk in steamed bread, cakes and bread, so that the pasta will be better in flavor, color and taste.

  In addition, for middle-aged and elderly people, it is not necessary to choose milk, but also consider choosing yogurt, because yogurt can be better digested and absorbed by lactic acid bacteria fermentation, and it is also very friendly to the stomach of the elderly, and it is not easy to appear lactose intolerance. In view of the fact that some elderly people think that yogurt is cold and cold, which will cause stomach discomfort, Fan Zhihong pointed out that yogurt doesn’t have to be cold, but it can be eaten after it is hot, or it can be eaten with some hot food, or even drunk with some hot milk. By eating milk in a variety of ways, the consumption of milk will naturally increase.

  How to drink milk correctly for people of different ages and with special needs?

  For example, for teenagers and pregnant women, how should we drink milk to help the body absorb it better?

  Fan Zhihong pointed out that the growing teenagers need a lot of calcium to support their bone growth, because they grow up quickly. Therefore, if parents want their children to grow taller, they should take more calcium in moderation during their adolescence, including adding half a catty of dairy products every day.

  Pregnant women are very suitable for drinking milk or other dairy products, and they are more important than the average person. Because pregnant women not only need to supplement their own calcium, but also need to provide the calcium needed by the fetus during the process of fetal gestation. Therefore, pregnant women should drink one more glass of milk than normal. Generally, pregnant women and nursing mothers are encouraged to drink two cups of milk every day at home and abroad, which is about a catty.

  For menopausal women, Fan Zhihong suggested that they should insist on taking enough calcium as adults of other ages, and even increase it appropriately, but if the amount is increased, it can be added through a variety of foods. At the same time, the increased amount of milk should be used to replace unhealthy food, not staple food or vegetables, otherwise it may not be healthy. In addition, milk is only one of the contributors to bone health, and it cannot replace exercise, nor does it provide other sufficient nutrients such as potassium and magnesium. It is still necessary to eat enough vegetables and beans.

  Finally, Fan Zhihong pointed out that milk, like fish, eggs, vegetables, grain and other foods, is a part of our healthy diet plate, which can bring nutrients and health care ingredients to the human body. It is not necessary to exaggerate it or belittle it. We should scientifically understand its benefits and eat it scientifically. In this respect, Chinese people need more popular science education.

In Yantai, you can see the beautiful changes of the four seasons.

There are flowers in spring and months in autumn.

It’s cool in summer and snowy in winter.

Time turns and the seasons change.

Every beauty in Yantai is deeply remembered in my heart.

today

Follow the photographerTeacher Yang Jianmin.The lens of

Enjoy the beautiful scenery of Yantai in four seasons together!

Xianjing coast delicious Yantai

"At the beginning of the sun, Qian Shan Wanshan is like fire. A round of tilting into the sky, driving back the stars and the waning moon. "

When Dong Xi drives, the sun rises. The morning glow dyed the sky golden, and the sky turned into a magnificent world. Clouds shone with golden brilliance, and the trestle and the sea were bathed in the morning light, illuminating the sea of clouds, colorful and splendid.

At the foot of Yantai Mountain, the tide rises, and the waves sound rough. Seagulls in the distance, humming and wandering on the edge of the sea and the sky. The jumping and rolling waves tell the story of Yantai.

The sunset is getting redder and redder, just like a huge red peony in full bloom on the horizon, and the graceful glow clouds are blooming in the clouds. The lights on the Jiahe Bridge are dim, flashing with the dying glow.

When the glow of the summer sun disappears, the night falls, and the brilliant lights of high-rise buildings faint into a hazy haze, splashing down on the world like colorful fireworks. Street lamps are like pearls shining in the dark, winding away, like a flashing river flowing endlessly.

Lotus stands proudly in the pool of green leaves, and the lotus stands leisurely among the flowers, adding a quiet elegance to the summer picture scroll, and the morning breeze brings bursts of lotus fragrance, which is annoying.

The air is full of the smell of the lake, like a dusty wine, and it is fascinating to smell it lightly. Smoke and water are misty, reeds are rippling, and egrets play sometimes. Water waves passing by are endless reverie.

Butterflies dance in the warm breeze and chase and play among the fragrant flowers. They are so light and colorful, dotted with the beauty of summer in Yantai.

Sometimes the sunset glow is fish-scale-shaped, one next to the other, dense and dense. The mountains, the sea and people’s hearts are dyed red, and the summer sunset in Yantai is like a cup of mellow wine, which makes people involuntarily indulge in this charming scenery.

The autumn dusk in Yantai has a different kind of beauty. The golden warm light remains the last temperature of the sky, and the orange sunset breathes the world, and it is warm and shy where it meets the horizon.

At high tide, the waves are a spectacular sight that can’t be missed in autumn. The waves beat the shore and bloomed countless fireworks. The sea breeze carried the unique freshness and humidity of the sea and took away the fatigue of the day.

The sunset glow disappears, the deep sky is as vast as the sea, and the clouds are all over the sky. At the beginning of the lights, the whole air was reflected in mottled colors, which set off a bustling and quiet night.

At the beginning of the sudden snow, the continuous white snow decorated the fairyland, revealing a kind of beauty that washed away the lead, filled with poetry and painting, and rippled all winter.

Seagulls frolic on the beach, showing a kind of beauty and strength, adding vitality to the vast sea and sky in winter.

The small bridge by the sea is covered with icicles and the sea is like smoke. The fairyland in the distance is brightly lit, which contrasts with the gentleness of the sea and is better than the quietness and poetry of an ink painting.

This time section

Delicious Yantai scenery is just right.

I’m waiting for you to reward me.

Source: Published by Yantai

Reporting/feedback

Xiaogang Feng’s new drama overturned, and the audience was disappointed!

Xiaogang Feng, the great director, collaborated with Iqiyi on an online drama, which was scolded to pieces after two days online. This film "The North Road to the South" is like a bomb that accurately hits the audience’s thunder spot, directly tearing off the fig leaf of domestic modern urban dramas, and making the fundamental problems of film and television drama producers in shooting concepts lose their hidden space.

 

Noble life suspended in the air

The life shown in TV series seems to be getting farther and farther away from us. It is said that it is an urban modern drama, which opens the eyes of the audience as much as fantasy through science fiction movies. At a casual moment, people can always ask: "Do I really live in the same time and space with them in TV series?" .

By showing the story of a group of women who have achieved their own success in their struggle, North Crossing the South intends to open a restaurant in partnership after an encounter. From the theme, it seems that there is no problem at all, and it seems to be a feminist perspective work that emphasizes struggle and friendship. The leading actors invited are also popular flowers in the entertainment circle.

However, the basic configuration does not mean that this drama can deduce a wonderful history of urban struggle. First of all, in terms of people’s design, it began to create a bunch of "dummies" in a clever but stupid way.

First of all, Dai Xiaoyu, played by Gina, studied in Northern Europe. When her boyfriend, who had already talked about marriage, was found to have not divorced his ex-wife, she packed up her things and left without saying goodbye. She returned to Beijing from Norway, lived in her grandmother’s big villa, and soon found a job in public relations for a film and television company through a friend’s dinner.

Not to mention that international students have been involved in attracting people from Nordic countries, it is also very shocking to see this smooth work process after returning home.

After being recommended by a friend, she hit it off at the dinner table. The next day, she signed a contract and went directly to organize a dinner with a big broker, and convinced everyone with her own set of words, as if she was the only one who could see the root of the problem at the dinner table. Not only was she not a fireworks worker who lived in northern Europe for several years, but she also quickly knew the details and operation mode of the film and television entertainment circle after returning home, which was hard to help people sigh.

It is said that you can’t look at the public relations industry with stereotypes, but you try your best to express all kinds of words and routines on the wine table. The arbitrariness and willfulness of talking about business with the wine table dispels the duties and working methods of an industry, making the audience think that practitioners can be like Dai Xiaoyu in the play.

Using "high emotional intelligence" to challenge brokers at dinner, but ignoring that most practitioners are conscientious in going through the process, making statements and signing contracts, which deepens the stereotype of the industry for the infinite scenery of the protagonist, which is a very failure in TV dramas.

 

Don’t spend money on social problems.

And another woman, You Shanshan, is a highly effective and capable woman with rich life experience, so that she can write two novels and make a TV series independently. Wang Luodan plays her role as the backbone in the play, and she leads the meeting of several friends and the investment in the restaurant in the opposite direction.

Her appearance was also astounding. When shopping in the supermarket, she met Si Meng, who had met by chance. Originally, she was a nodding acquaintance but gave birth to a whole story line because she lost her wallet. She described herself as a dropout at the University of International Business and Economics, a junior who dropped out of school. Later, she chose to divorce because of the breakdown of her relationship with her husband’s family. After the divorce, she became a strong woman engaged in investment, and started her own company with high income and a beautiful life.

Tell the identity and story of your single mother so gently and skillfully, and seem to regard this as a small difficulty that can be easily overcome in life. In three or two sentences, the painful and complicated social issues are turned into the talk of urban petty bourgeoisie life after dinner, which virtually eliminates the seriousness of social problems.

I didn’t touch the difficulties that real single mothers will encounter in real life at all. I didn’t talk about the hard work of starting a business with children. Instead, I used "making a lot of money" as an enviable footnote to show my superior ability, as if I could really become a successful woman like You Shanshan easily.

This conversation between You Shanshan and Si Meng is tantamount to stepping on the pain of other single mothers who have suffered in life, with the voice-over of "You are just not good enough to become female presidents".

Such a TV series that discounted the name of women’s struggle history not only failed to help women get a better living condition, but deepened the suffering of ordinary women with simple stories of rich people, which really made people feel very shameful.

At first glance, it’s amazing that she is a powerful woman who is engaged in business, but after careful scrutiny, such a person’s setup is not reasonable, but in fact there are many loopholes.

Not to mention why the big boss who runs the company looks very idle, as if the company affairs can be easily completed between chatting and occasional work. Her simple and profound behavior with friends will make people wonder: can such a "leaky spoon" character really make a big business?

I didn’t meet Simeng twice, because the other party mentioned that the refrigerator in his home was broken and needed to be repaired, so he directly took the workers and a brand-new refrigerator to install it, and didn’t ask the other party’s opinion. This attitude of "I think I am helping you" itself contains arrogance and irrationality that I feel too good about myself.

On the other hand, most of her life experiences were shaken off, and the "sense of social distance" disappeared directly in her world. In order to pave the way for the follow-up plot, the feelings between the two people were quickly brought closer, but it seemed just inexplicable. There is not enough convincing emotional foundation to shape the friendship between the two protagonists by playing house with children, which makes the plot of "opening a restaurant together" perfunctory.

 

Don’t struggle if there are not enough characters.

The funny thing is that in TV series, even the characters of grandparents have begun to roll in, and ordinary old people are no longer within the consideration of directors and screenwriters, but must focus on reflecting what kind of fairy life the fashionable and young rich grandmother has lived.

In the play, Dai Xiaoyu’s grandmother lives alone in a big villa somewhere in Beijing. Beautiful French windows and wooden floors show the word "rich" in every detail. Her hobby is to play piano and jazz at home and indulge in it. Her attitude towards her grandchildren is so enlightened that she has no mentality of the elderly at all. Communication and interaction are also like treating friends instead of elders and children. There is a touch of kindness in the ceremony, which glows the spirit of "the elderly in the new era" from the inside out. Otherwise,

Therefore, can the current online drama stop stigmatizing the stories of urban women? From ode to Joy to diametrically opposed, it is becoming more and more grandiose and boring. From two rich girls in the community to the whole drama, they are talking about the speculative state of superior life. Perhaps the former audience will be moved by these exquisite lives, but now it seems dull and increasingly ungrounded TV dramas have fully satisfied the audience’s voyeurism, even to the extent of aesthetic fatigue.

The performance-price ratio of Star Era ET is worrying, which is 20,000 cheaper than the ideal L6, and the key configurations are very different.

On May 9, 2024, it was officially announced, and the price was immediately announced, ranging from 189,800 yuan to 319,800 yuan.

There is nothing to comment on the appearance of Yan value. After all, it depends on personal preferences, so focus on configuration!

I believe that the main sales model should be the extended-range version, the first price is lower, the second has no endurance anxiety, and the third, the manufacturer is also the extended-range version of the test when testing.

Take the comparison between PRO+ and Pro versions of the extended version of Star Era ET 2024 as an example.

The body length difference between Star Age ET and ideal L6 is 3cm, which is basically ignored in actual experience. In terms of power, ideal L6 can be said to be a complete victory.The ideal L6 accelerates by 5.4s in 100km, while the stellar era ET needs 7.8S.

The active safety configuration of the two cars is basically full.However, the ideal L6 has two rear airbags more than the stellar era ET..

Xingjiyuan ET claims to adopt as many as 22 active safety functions. Only in 2023, the global five-star safety standard was developed and verified, and the vehicle crash test exceeded 500 times. The use of high-strength steel and aluminum in the cage capsule 2.0 high-performance body was as high as 88%, but Xingjiyuan ET did not announce the test results.

The ideal L6 also adopts cage structure, with G+G+G+ level.

I believe that the security of both is trustworthy!

Both cars are adopted. Star Era ET is equipped with a 32-degree battery and CLTC has a pure electric cruising range of 200km;. The ideal L6 is equipped with a 36.8-degree battery, and the CLTC has a pure electric cruising range of 212km.

However, the vehicle weight of Star Age ET is 2180KG, so the power consumption per 100 kilometers is 17.3kWh;. The ideal L6 vehicle weight is 2330kg, and the power consumption per 100 kilometers is 21.1kWh.

On the whole, the Star Age is lighter and more energy-saving, and the ideal L6 car is heavy and consumes electricity, but the battery capacity is large, and the CLTC battery life is better!

In terms of battery and cruising range, I personally think that it is an ideal victory!

The parameters of the two cars are basically the same, all of which are 1.5T, and the power parameters are basically the same. However, Star Age ET only needs to add 9.2 gasoline, and WLTC’s power loss and fuel consumption are lower;

Undoubtedly, Star Age ET is better in fuel efficiency!


Internal configuration, the two cars win and lose each other, and the Star Age ET has tracking and reversing, memory parking, air suspension,; The ideal L6 has electric steering wheel adjustment, head-up display system (), Nappa leather and anti-glare function of inside and outside rearview mirrors.

Personally, these functions are the highlights of vehicles, and air suspension may be more practical in terms of comfortable driving!

In terms of vehicle intelligence, Star Age ET almost completely failed.

The ideal L6 has the sentry function, the driver-assisted chip is Journey 5, and the computing power reaches 128TOPS, so it has the basic intelligent driver-assisted function. butXingyue ET is equipped with two horizon journeys 3*2, and the single basic computing power is only 5TOPS, which can only achieve L2-level assisted driving.

Host chip, the ideal L6 is p, andThe chip of ET car in Xingjiyuan is 8155, which is an era apart.

Comparing all parties, the ideal L6 is superior in vehicle, four-wheel drive power, battery and battery life, while the fuel consumption of Star Era ET is low, with air suspension, and the gap of 20,000 yuan is still very large.

Aiming at the listing of Star Era ET, it can be considered as a sufficient preparation. First, it is a 31.9-meter drop test. The purpose of this test is not to test the vehicle’s anti-falling ability in reality, but actually to test the anti-collision ability. In reality, it is very difficult for a car to fall. In the case of the speed approaching 90KM/h, Star Age ET hits a heavy object or performs well in the building test, but because of the lack of reference tests of other cars, the reference is not very high.

If you pay more attention to the car and power, then the ideal L6 is the first choice. If you pay attention to the price, you can start with ET.