Editor’s Note: This article comes from WeChat official account’s "FUNJI Melon Planting Base" (ID:FUNJIdata) on WeChat, and is written by Ha Beer, published by 36Kr with authorization.
Humans are "sheep-like".
People make many decisions in their life, often not by themselves, but by some professionals who know the "herd effect". With regard to consumption and fashion, conformity psychology often makes us naturally follow and make judgments.
This phenomenon not only exists in our lives, but also occurs in rice circles.
When a thing needs a group reaction, there is always a big fan who has the right to speak to mobilize the crowd, and everyone will follow the actions of ta on the premise of trusting each other, so that the idolize actions of the whole rice circle will start to be uniform.This kind of person who has the leading role is usually the red man and KOL in the rice circle.
Can play this role, in addition to those who have the technology, time, and can really spend money, there are some characters who are not purely passionate about idols. They only regard "idolize" as a profession, and have project-based cooperation with artists’ agencies, and some of them are even directly employed by artists’ agencies. With the help of professional ability and company resources, they can be famous in the rice circle, and even be able to respond to everything. The person whose idolize behavior is linked to income is "job powder" (also known as "fat powder").
When searching for "job powder" in Zhihu, we can find that most of Zhihu-related problems mainly come from the curiosity of passers-by and the popular science of senior rice circle girls who look at flowers in the fog, but we haven’t seen the real job powder jumping out to show up yet. visibleAlthough "job powder" is unknown to rice circles, it has its legends everywhere.
FUNJI grabbed the contents of articles on the discussion of vocational powder science from multiple platforms, and combed the relevant contents and summarized the following contents about vocational powder:
Job powder can be roughly divided into online and offline according to the workplace.
Offline job powder is represented by "Sister Hongqiao", and most of them stay in places frequented by artists. Taking photos, videos and asking for autographs are their main tasks, and they profit from selling these "fruits of labor" to fans. At the same time, a large number of them can have private information such as the artist’s itinerary and personal data, and it is also their business scope to sell such information to others.
Most of these employees belong to "self-employed" and are not employed by brokerage companies. But they are also inextricably linked with brokerage companies, and many studios will also find these people to "fill the field" and rush to popularity. It’s no secret that "filling the field" has happened. In bilibili, there was once a UP owner who bought a professional powder actor to pick up her boyfriend, and the row was full.
In addition, there are also "gun sisters" who are bold and skillful, and will also sell videos and photos related to "rice shooting" to brokerage companies.
On the other hand, many online employees have project cooperation or employment relationship with brokerage companies. They are more like "spies" in the rice circle, mediating between the company and the real fans every day in order to help the brokerage company."Manipulate fans and use them for me.".
For fans, their job is toBrainwash, bully and fight for leadership. And for the outer pink circle, their job isAttract wars and attract powder to expand the influence of artists and organizations.. For immature artists, fan traffic is extremely important, which shows the popularity of artists and brings the possibility of commercialization. Brokerage companies need to maintain and balance the relationship between fans and companies through the operation of professional powder, and transform fans into a real fan economy, bringing greater influence and economic benefits to artists.
According to incomplete statistics, the common operations employed by the company in their work include: rectifying the order of rice circles, guiding the fans’ wind direction, leading the fans to leave the scene, and producing rice materials for artists (besides videos and pictures, it is also necessary to produce stalks that only their own fans can understand).
According to FUNJI’s understanding, with the development of rice circle economy, more and more professionals who know the rules of rice circle are no longer employed by brokerage companies. They are self-contained, and they are also enemies and friends with the brokerage company. Unlike the regular job powder that helps the company deal with the situation, most of these people rely on it.Linkage marketing numberThe "dark forces" such as the water army rely on smearing and slandering artists to "just make a meal." Such people are generally called "job black".
Whether it’s specialized in wheat-cutting and rhythm-abusing, tearing at home, or trying to stand on the job and engage in job abuse, all the behaviors of job fans have already secretly anchored the price.
Sometimes, everyone’s attitude towards vocational powder is a little sour, while they spurn the proper meal behavior of vocational powder and envy its high income.
According to the agent of a trainee company, at the beginning of the broadcast of "Creation Camp" in 2019, in order to enhance the popularity of amateur trainees with few shots, they found a professional professional powder team to help them operate, and the market quotation of professional powder at that time has exceeded 5w/ month.It is also what girls in the cooking circle have to do, losing all their money for love and making a lot of money for money.
For some workers, their benefits may come from rice circle girls. As long as anyone who has paid a little attention to the size of rice circles knows, it is not uncommon for some job powders to sneak into the support clubs to embezzle the funds raised by girls in rice circles, and even to cheat in the name of official support clubs. (Don’t learn from such evildoers.)
In addition to the above situation, there are still many professional fans who rely on the establishment of star stations to make huge profits by selling peripheral products at high prices as station sisters. It can be seen that in the face of the temptation of real money and silver, even if it is "blocked" by rice circles, there are still many "job powders" who are willing to take risks.
FUNJI sorted out the square-related discussion word cloud about the word "job powder" in Weibo:
From the word cloud, we can feel that the attitude of real rice circle towards job powder is mostly negative.
As far as rice circles are concerned, there are two scenes where the word "job powder" appears frequently. One is the familiar "tearing" scene, which is common for fans to distinguish "job powder" and "job powder" behavior with the naked eye by relying on the experience of rice circles;
Another high-frequency scene is that many fans complain when they denounce the inaction of artists’ companies and teams. They hate iron not to produce steel, denounce the inaction of the company team and the disorder among the fans, and expect powder to maintain the order of rice circles.
The rice circle itself’s resistance to "job powder" first comes from the inherent attribute of the circle-in the circle of power generation for love, any profit-making behavior is an out-and-out hooligan behavior.
Taking the salary of a brokerage company is a kind of profit-making behavior. Running away after selling goods is also a big reason for fans to resist "job powder". In the hearts of fans, the ideal capable station sister, even if she has made the rice-based goods that everyone wants, should also close the sale of goods in the form of public welfare support and public accounts, which will always be the power generation for love.
As a middleman independent of the brokerage company and fans, the job powder itself lacks the binding force of the system. As an interest, there are many online idolize activities in rice circle, which makes it very virtual, and also gives opportunities for cheating and running away.
These are the important reasons why the team is prone to frequent situations and constant rollover after hiring "job powder". However, with the development of fan economy, the professional division of fans appears, and job powder is inevitable.
Whether a newcomer has just made his debut or in daily fan activities, it is particularly necessary for someone to serve as a bridge between the team and the fans, and to work for the brokerage company as a fan. If you want Aidou to get more resources and value, it is particularly important to have a good fan ecosystem. From the point of view of on-the-job powder and brokerage companies, sometimes it is really necessary for someone to come out and do the right rhythm, produce powder abuse behavior, lead fans to fight together, and make the artist’s enthusiasm go up a storey still higher.
Real professional fans (or fans with experience and ability) are like adhesives in loose sand, which can make fans become important competitiveness of Aidou.However, it’s still quite difficult to find a job powder that can survive without overturning..
