标签： 南京新茶外卖论坛

Focus on the ＂big topic＂ of enterprise annuity in many ways, and the ＂second pillar＂ of providing for the aged has a broad space to expand and speed up.

　　"At present, the development of enterprise annuity faces great opportunities, ‘ Fourteenth Five-Year Plan ’ The plan has been clearly put forward ‘ Improve the coverage rate of enterprise annuity ’ . At the same time, the state will continue to promote the national overall planning of basic old-age insurance for employees, which will create a broader space for the future development of enterprise annuities. " Gan Weimin, secretary of the Party Committee and chairman of Ping An Pension Insurance Company, said at a seminar held in Beijing a few days ago that Ping An Pension Insurance participated in and witnessed the continuous growth of the scale of China’s enterprise annuity funds, the gradual expansion of the coverage population and the increasingly rich investment varieties, as the earliest annuity trustee in China and the first enterprise annuity plan in China.

　　Enterprise annuity is called the "second pillar" of providing for the aged. Relevant data show that by the end of the third quarter of this year, the accumulated fund scale of enterprise annuity in China has exceeded 3 trillion yuan. Experts said that establishing an enterprise annuity plan and deeply participating in the construction of China’s multi-level and multi-pillar old-age insurance system are important manifestations of enterprises’ active practice of social responsibility, and also help enterprises to carry out human resources management more efficiently.

　　The accumulated fund of enterprise annuity exceeds 3 trillion yuan.

　　The development of enterprise annuity in China has a long history. In 2004, the Trial Measures for Enterprise Annuity was issued, and the word enterprise annuity was formally put forward, which marked the official start of the market-oriented operation of enterprise annuity in China and opened the way for the standardized, professional and market-oriented operation of supplementary endowment insurance funds in China.

　　At present, the institutional framework of China’s multi-level and multi-pillar pension system has been completed. Statistics from the Ministry of Human Resources and Social Security show that by the end of the third quarter of 2023, the national accumulated enterprise annuity fund had reached 3,115.9 billion yuan, a fourfold increase compared with a decade ago, and 138,700 enterprises had established enterprise annuities, with the total number of employees exceeding 30 million.

　　According to the data of Ping An Pension Insurance, as of June 2023, the entrusted business of Ping An Pension Insurance annuity exceeded 700 billion yuan, and the entrusted service of annuity has covered 33 agents, 36 first-class central enterprises and nearly 28,000 enterprises in all provinces, cities and regions of China.

　　Since the beginning of this year, China’s investment market has fluctuated, but judging from the performance of enterprise annuity funds, in the first three quarters of 2023, the weighted average return rate of national enterprise annuity funds still achieved positive returns, with a return rate of 1.45%. More than one-third of the enterprise annuity fund portfolio returns are in the range of 1% to 2%. "Annuity fund investment has withstood the test of several ups and downs in the capital market, achieved the goal of maintaining and increasing value, and achieved many achievements." Gan Weimin said.

　　The attention of enterprise employees is rising.

　　Experts attending the meeting said that from the data point of view, in terms of investment return rate, the personal account accumulation model was adopted, and the weighted average investment return rate of enterprise annuity in the past decade was 6.35%; In terms of pension replacement rate, the current enterprise annuity can provide a replacement rate of more than 20% under the assumption of monthly installment.

　　As the first enterprise to establish an enterprise annuity plan in China and get the approval of the former Ministry of Labor and Social Affairs, Zhang Haochen, director of global employee welfare of Lenovo Group, introduced the new trend of employees’ understanding and recognition of enterprise annuity in recent years. With the increasing number of participants, the portraits of participating groups have also changed.

　　It is worth noting that Lenovo Group has created a variety of risk-preference investment portfolios in the operation of enterprise annuity. Therefore, Ping An Pension Insurance, on the basis of full investigation on the personnel structure of Lenovo Group, sets up investment portfolios with different risk characteristics under the plan to meet the diversified needs of employees, and selects the most suitable investment management institution for investment management under different investment strategies. At the same time, establish a differentiated investment performance comparison benchmark and a long-term investment assessment mechanism to ensure the long-term stability of planned investment operation.

　　In this regard, Zhang Haochen also talked about the increasing enthusiasm of employees to participate in annuity management. When the investment market fluctuates, employees will also be more inclined to express their opinions on investment choices. In order to adapt to Lenovo employees’ self-selection mode and help employees better understand their own risk preferences and portfolio characteristics, Ping An Pension Insurance cooperated with Lenovo Group to hold investor education seminars for employees on a regular basis. During the recent self-selection opening period, nearly 6,000 employees completed the portfolio conversion by themselves, and realized zero mistakes and zero complaints in self-selection work.

　　Experts are optimistic about the prospect of enterprise annuity expansion

　　Compared with the participation scale of urban workers’ basic endowment insurance, the coverage of enterprise annuity is not high at present. The third pillar of personal pension is still being promoted, and the national awareness of old-age care still needs to be stimulated.

　　From the perspective of social cognition, it is increasingly becoming a social consensus to develop a multi-level and multi-pillar pension system. According to a set of survey data shared by industry experts, 88.6% of the respondents believe that their future retirement income sources must include the national basic pension; 20% of the respondents believe that there is only a national pension; 24.8% of the respondents expect that their income after retirement will include enterprise annuity. In addition, the proportion of respondents who chose banking savings products, insurance products and securities products was 34.4%, 29.2% and 19.9% respectively.

　　Dong Keyong, secretary-general of the 50-member Forum on Pension Finance and professor of the School of Public Administration of China Renmin University, said that under the background of aging population, the full coverage, adequacy and sustainability that the pension system hopes to achieve can not be achieved only by pay-as-you-go or complete accumulation.

　　He believes that establishing an enterprise annuity plan and deeply participating in the construction of China’s multi-level and multi-pillar old-age insurance system are important manifestations of enterprises’ active practice of social responsibility and help enterprises to carry out human resources management more efficiently. Through the establishment of enterprise annuity plan, on the one hand, enterprises can enjoy preferential tax policies and enrich the employee welfare system at a relatively lower cost. On the other hand, it can effectively benefit the workers, help the employees of this enterprise to cope with the risk of fluctuation of the replacement rate of basic old-age insurance, and enhance the sense of acquisition, happiness and security of retired employees’ lives.

　　Gan Weimin said that Ping An Pension Insurance will continue to aim at "becoming the leading pension asset management institution in China", continuously improve its professional ability, accumulate management experience, strengthen its own entrusted management and risk control capacity system, and strive to create greater and more value for all clients, including Lenovo, and continuously contribute to the "peace force" for the future happy retirement of employees.

Beijing： More than 310,000 people in Mentougou were affected by heavy rain, accounting for 77% of the population in the region.

　　From 20: 00 on July 29 to 7: 00 on August 2, Beijing suffered a torrential rain that was rare in history. On August 9, the Information Office of Beijing Municipal People’s Government held a press conference on flood control and disaster relief in Beijing.

　　Yu Huafeng, secretary of the Mentougou District Party Committee, said that this extremely heavy rainfall, which is rare in history since July 29, has caused Mentougou District to encounter the natural disaster with the strongest damage, the widest disaster range and the greatest economic loss on record.

　　According to preliminary statistics, there are about 310,000 people affected by the disaster, accounting for 77% of the total population. 8,418 houses were damaged and 26,493 houses were seriously damaged; Urban and rural roads, electricity, water supply and drainage, communications and other infrastructure have been largely damaged; There are 40 villages in the whole region that need to be rebuilt, such as the well-known Tanzhesi town, where 47% of the villages were completely affected, and all 16 villages and 4 communities in Wangping town were affected, among which 11 villages need to be rebuilt. This flood has brought great losses to people’s lives and property.

Let the non-inheritance go on, take root deeply and bear fruit.

　　The "Cultural and Natural Heritage Day" in 2024 is approaching. The theme of this year’s intangible cultural heritage publicity and exhibition activities is "protecting and inheriting intangible cultural heritage, continuing the historical context and writing the chapter of the times". Compared with last year’s "Cultural Relics Protection and Utilization and Cultural Self-confidence and Self-improvement", this theme highlights the historical dimensions of protection and inheritance, that is, past, present and future. Continuing the historical context focuses on making intangible cultural heritage better come out of history, and writing the chapter of the times is to make intangible cultural heritage better enter a new era and move towards the future.

　　It is our expectation for the intangible heritage, and it is also the starting point and the foothold to protect and inherit the intangible heritage. After all, the intangible cultural heritage is not only the trace and witness of the past life, but the "root" and "soul" left by our ancient nation to the present and the future, bearing incalculable historical and cultural values. For these intangible heritages with diverse categories, wide fields and rich contents, they are a sensible and experienced "skill" or a meaningful life that can be participated in and realized; Deep down, they are a cultural epic, engraved with the spiritual "code" of our Chinese civilization; From a distance, it is a collective memory about the production and life of ancestors and the exchanges and exchanges between ethnic groups, bearing the heavy responsibility of casting a solid sense of the Chinese nation’s community and helping the great rejuvenation of the Chinese nation.

　　Let the intangible heritage go out of history, into the present and into the future, which can neither be achieved overnight nor once and for all. We must follow the law of intangible heritage protection and inheritance, protect it with initial heart, inherit it with ingenuity, and develop and utilize it with awe.

　　To protect the intangible heritage with the initial heart, we must let the intangible heritage return to "life" and reproduce the "truth". Non-legacy is to life what live fish is to rivers. Every intangible cultural heritage is not a fragment of production and life, but a complete and organic production and life, which is the daily life of people and things in a specific "scene". To protect the intangible cultural heritage with the initial heart and practice the concept of "seeing people, seeing things and seeing life", it is necessary to let the intangible cultural heritage return to the "scene", make it participate in production and life again, and become one of the "protagonists" of the cultural habitat again. The ancient city of Zhangzhou, Fujian Province, which won the "Model Award for China’s Human Settlements", has a history of more than 1,000 years and a protected area of 53 hectares. At present, more than 20,000 residents still live in traditional houses with red "smoke-baked bricks". Tasting Fujian tea and chatting about the daily life of the ancient city has attracted more than 60 cultural formats with non-legacy and old craftsmanship to settle here. This is the dynamic preservation of inheriting history and continuing life, the vivid practice of "seeing people, seeing things and seeing life", and the concrete embodiment of guarding the intangible heritage with the initial heart.

　　Inheriting the intangible heritage with ingenuity, we must adapt the intangible heritage to the present and highlight the "true color". Every non-legacy has a touching story, and each story reflects the diligence and courage of the Chinese nation and the wisdom of transforming nature and social life. Folk literature, traditional drama and other intangible styles directly record the history, continue the context and nourish the folk culture. Inheriting the intangible heritage with ingenuity means persisting in innovation, grasping its "essence" and keeping its characteristics in the process of active innovation, pursuit of perfection and creation of fine products, and continuously enhancing the attraction of intangible heritage in iterative upgrading. In recent years, on the basis of retaining the characteristics and essence of traditional art, Henan operas have constantly innovated their programs, and launched modern Henan operas such as Jiao Yulu and Li Tiancheng, a village official, and the innovative musical Faith, which won the audience’s love and made the "old tree" of non-legacy operas sprout, add vitality and highlight its true colors. This is the result of ingenuity in intangible heritage, the result of ingenuity and intangible heritage "two-way trip", and the result of upholding awe, following the law of intangible heritage development and rational development and utilization.

　　To develop and utilize intangible cultural heritage with awe, we must follow the law and show our "skills". Every intangible heritage is a "living history" left to future generations, bearing the hard exploration achievements of the Chinese nation from generation to generation. Intangible heritage, as a cultural event that originated from ancient life and continued through history to today, has its own characteristics and laws. The process of developing and utilizing intangible heritage is not only a process of grasping the law of intangible heritage, protecting and inheriting intangible heritage according to the law, but also a process of activating the vitality of Chinese excellent traditional culture with the spirit of the times. To develop and utilize intangible cultural heritage with awe, we should focus on "deciphering" intangible cultural genes and spiritual codes, open a new channel through history and the future, connect with the powerful "context" and endless "motive force" bred by China’s millions of years of human history, 10,000 years of cultural history and 5,000 years of civilization history, explore and show intangible "skills" and help the great rejuvenation of the Chinese nation. To develop and utilize intangible cultural heritage with awe, we should not only focus on improving the cultural and ecological environment from the big picture, but also focus on "embroidery" from the small details, fully tap the historical and cultural heritage behind intangible cultural heritage, integrate historical culture with modern life, and make intangible cultural heritage truly become a daily life for the people and a "source of living water" facing the future.

　　Intangible heritage is a precious gift left by ancient people, a unique cultural memory of human beings and a dynamic "living life", which plays an extremely important role in serving the people’s livelihood and helping to build a strong cultural country. On the occasion of "Cultural and Natural Heritage Day", we should focus on the theme of "protecting the heritage, continuing the historical context, and writing the chapter of the times", reiterate the preciousness of the initial heart, the importance of ingenuity, and the key to awe, and re-understand the concept of "seeing people and things and seeing life" and the policy of "protection first, rescue first, rational utilization, inheritance and development" in order to further form. (Author: Lou Huafeng, Wang Weihua, respectively, Professor of College of Literature, Minzu University of China, Ph.D. student)

Experts discuss ＂Fireworks Family＂ Xu Fan Liang Jing Sun Qian interprets the core of the role.


1905 movie network news A seminar on TV series "Fireworks Family" was held in Beijing a few days ago. The competent departments, experts and scholars, broadcasting platforms, representatives of the main creators, starring actors, actors and actresses attended the event. The guests at the meeting discussed the spiritual theme of family growth, the cultural communication value of caring for family reality, and the creative concept, development and changes of family dramas with realistic themes.　


"Fireworks Family" takes the getting along, running-in and common growth of three generations of Meng family as the narrative basis, focuses on different intergenerational parent-child communication modes and typical Chinese mother-daughter relationship, and shows the influence of different family appearances on individuals.


Yang Xiaopei, founder and CEO of Xixi Film, artistic director and chief producer of Fireworks House, said when interpreting the creation process of the drama series: "We all experience these trivial things, but how can we still have hope in these trivial lives? This is a core strength and value that I want to express most in the creation of Fireworks House."


After the broadcast of "Fireworks Family", the distinctive characters of the main characters and the plot of dramatic conflict have caused extensive discussions on the Internet. Xu Fan, the actor of Meng Mingwei in the play, shared that the cooperation between the actors in the whole shooting process was very tacit, just like a harmonious big family giving to each other. "There was a scene where my daughter and mother advised Mingwei to divorce. When I looked into my eyes, I felt absorbed and felt the mutual strength between the actors."


Liang Jing, who plays Meng Yuqing, feels the influence of this woman. In her view, the characters have both a sense of fragility and an absolutely powerful inner world, and at the same time, she knows how to get along with her family. Qian Sun, the actor of Tao Shu-na, also expressed her feelings: "Nana infected the audience with her optimism and courage. Many people said that she was me. I used to feel this way when shooting, but later I found that I was more positive and sunny at that time. This is the energy that Nana gave me."


The guests and scholars at the meeting also put forward their research and thinking on Fireworks House. Hujie, Secretary-General of Youth Working Committee of China TV Drama Production Industry Association, said: "From the narrative type, Fireworks Family has opened up a new paradigm of realistic family drama". In his view, while presenting the family relationship in a panoramic way, the play tells the plight of each individual in the family in a delicate and unique way, which is true, grounded and has the texture of real life flow.


Lv Fan, director of the Audio & Video Office of Peking University Media Center and deputy director of Peking University TV Research Center, thinks that Fireworks Family has achieved three things in terms of aesthetic characteristics: it has returned to the realistic tradition of China family drama, realistically represented the essence of female group images and innovated the connotation expression of the word "fireworks".


Professor Tsinghua University, vice-chairman of the Chinese Literary Critics Association, thinks that "Fireworks Family" is a drama that has been widely concerned by the society and brought about a wide range of social topics. It is a new expansion of family ethics drama. The three generations of female images have their own characteristics, and it is also a breakthrough in the new image of new women. Through a new understanding of the new society, the basic theme of upward goodness has been conveyed. "


Liu Qiong, deputy director of the Literature and Art Department of People’s Daily, said in his speech: "This drama has a particularly distinctive female perspective and female thinking, and it interprets and presents the life state with women as the protagonist. It is of exemplary value in large theme types."


Decode the ＂end-to-end＂ concept that everyone is talking about, and easily play with the new trend of automotive technology.

Since the launch of the end-to-end intelligent driving system "FSD V12 beta" in the United States in August 2023, end-to-end has become the hottest topic in the automobile industry. With the follow-up of Huawei, Tucki, Weilai, Ideality and other enterprises, almost every domestic manufacturer will spend a lot of space in the press conference to publicize how powerful their end-to-end is. Regardless of marketing methods, what does "end-to-end" mean? What does it mean for intelligent driving? Today we will explain this question to you!

Before the end-to-end intelligent driving system was mass-produced, every intelligent driving system adopted a modular scheme. Simply put, modular intelligent driving is an assembly line, which mainly includes four processes: perception, prediction, planning and control. First of all, the task of the sensing part is to process the data of sensors such as radar and camera of the vehicle, and then analyze the specific position and road trajectory of the objects around the vehicle, and distinguish whether they are pedestrians, bicycles, cars or trucks.

Then, the perception module will transmit the above information to the prediction module, and the prediction module will analyze the next movement state of the surrounding traffic participants according to the above information, such as whether the surrounding vehicles will turn, go straight or stop next. After further analysis, the prediction module will provide one or more driving paths and vehicle speeds that the vehicle can refer to next.

Then the prediction module sends the road driving scheme of the vehicle to the planning module, and the planning module will decide what the vehicle should do next according to the information such as the vehicle’s own state and navigation. After the planning module confirms the driving path and speed, it will transmit the command to the control module, and then the control module will calculate and operate the steering wheel, brake and throttle of the vehicle. A seemingly simple intelligent driving function is realized through the above steps.

From the above introduction, it is not difficult to see that modular intelligent driving decomposes simple driving behavior into multiple steps, and the logic of each step is in perfect harmony. In the eyes of car companies and suppliers, modular intelligent driving itself is a very good solution, because different teams can be responsible for the corresponding modules and give full play to the advantages of division of labor and cooperation, thus rapidly changing intelligent driving from concept to mass production.

Secondly, modular intelligent driving has a set of system framework with clear functions and responsibilities, so when the intelligent driving system finds bugs in use, car companies and suppliers can immediately find the specific reasons for the bugs and quickly fix them through OTA. For example, if the vehicle brakes wrongly when driving at high speed, then through data analysis, the vehicle enterprise can know whether the fault is due to the wrong data of the sensing module or the wrong judgment given by the forecasting and planning module.

Although modular intelligent driving is convenient for mass production and BUG repair, it needs to learn a lot of traffic rules and driving experience if it wants to control vehicles like people, and all this depends on engineers to define the rules in advance, that is, to turn traffic rules and driving experience into lines of software code. But can engineers write code to cover all the driving scenes in reality? Of course it’s impossible! On this issue, there is a classic case in the industry. If you drive a vehicle on a narrow road full of cars on both sides, a balloon suddenly floats on one side of the road, then the general logic will think that there may be children jumping out on one side of the road, so the vehicle should brake immediately. However, the same scene is placed on the high speed. If the intelligent driving system still controls the vehicle by braking immediately, it is likely to turn into a rear-end collision. In other words, if engineers don’t define the rules in advance for this kind of driving scene, such as the system doesn’t brake after the balloon is detected at high speed, then the intelligent driving system will have safety risks when it encounters similar scenes.

According to Xpeng Motors, a relatively stable mass production intelligent driving system has about 100,000 rules. And if the intelligent driving system is to be close to the same level as people, it needs to manually write about 1 billion rules. For software engineering development, this is almost impossible. Because of this, we can see that the traditional intelligent driving system will make more or less mistakes in daily use, so that drivers have to intervene.

For the above reasons, car companies that focus on autonomous driving have been trying to solve the problem that traditional intelligent driving needs preset rules, so there is an end-to-end approach. The so-called end-to-end, in fact, is to make all the traditional sub-modules of perception-prediction-planning-control neural network, that is, to replace the traditional algorithms and manually written rules with advanced algorithm models.

Therefore, the end-to-end workflow is quite different from the traditional modular workflow. The traditional modular work sequence is perception-prediction-planning-control in turn, while the end-to-end sequence is sensor data (radar, camera)-neural network-driving parameters (steering wheel, throttle, brake), that is to say, the traditional perception, prediction, planning and control modules are all completed by neural network.

As can be seen from the workflow, the core technology in end-to-end is neural network, and the technology most closely related to neural network is AI. In the past two years, AI has shown great performance in the fields of voice, text, pictures and video, and everyone should have realized it. When the neural network is applied to the car, it means that people can constantly train the intelligent driving system, so that it can learn to adapt to more complex driving environment.

Therefore, at the functional level, the biggest change from end to end is that the system has the ability of autonomous learning, which is a function that traditional modular intelligent driving does not have.In this way, when dealing with all kinds of unexpected real driving scenes, end-to-end can calculate the appropriate rules through neural network, without having to manually write the rules in advance, which also provides a solution for intelligent driving to deal with endless driving scenes in reality.For example, the Tesla FSD V11 version, which didn’t have end-to-end function before, has written more than 300,000 lines of code, while the end-to-end FSD V12 version has directly reduced more than 300,000 lines of code to 2,000 lines, but the performance of FSD V12 is closer to human drivers than V11.

fromIn theory, end-to-end is indeed a very ideal technology, but in practice, end-to-end is not so reliable. This is because people’s understanding of neural networks is still not clear enough at this stage, so people also call neural networks "black boxes". As shown in the above figure, in the white box state, we are very aware of the logical causal relationship between system input/output, but when the input information passes through the black box, people can’t explain why the input information becomes the output information.

For example, when there is an obvious logical error in the intelligent driving system, the vehicle manufacturer can quickly find out which module the problem is, and then manually write a new rule. But in the end-to-end system, car companies do not know which parameter or structure in the complex neural network has problems.

For this reason, the end-to-end intelligent driving system based on neural network can sometimes give reasonable rules in very complicated scenes, but sometimes it will make very low-level mistakes, such as not being able to distinguish traffic lights, so some people describe it as "the upper limit is very high and the lower limit is very low". Considering that there are some risks in the end-to-end application, the end-to-end intelligent driving system introduced by Huawei and Tucki does not rely entirely on autonomous learning, and their end-to-end systems still have many manually written rules to cover the intelligent driving system.

From the perspective of technology development trend, end-to-end is definitely the direction of high-level intelligent driving in the future. However, because people’s understanding of neural networks is not thorough enough, the end-to-end performance of various companies at this stage still has a certain gap with the ideal level. In addition, compared with the existing modular intelligent driving system, whether the end-to-end neural network algorithm model is smart or not depends heavily on massive real data for training. Only after massive data training, the neural network can be transformed from a small model to a usable large model, which means that high-order intelligent driving requires huge computing power and data input in the development stage, thus invisibly raising the threshold of intelligent driving. Because of this, some car owners will feedback that their cars are not as good as they used to be after upgrading to end-to-end intelligent driving. This is the painful period of big model training. Considering that there are great differences in end-to-end training among different brands in reality, this means that the performance gap of different brands of intelligent driving systems may be gradually widened in the future.

Notice on further improving the work of stabilizing employment and ensuring employment

District, county (city) Human Resources and Social Security Bureau, Finance Bureau, Civil Affairs Bureau, Commerce Bureau, Agriculture and Rural Bureau, Qiantang New District Social Development Bureau, Finance Bureau, Economic Development Science and Technology Bureau, West Lake Scenic Area Human Resources and Social Security Bureau, Finance Bureau and Economic Development Bureau:

In order to implement the spirit of the document "Implementation Opinions of the General Office of the People’s Government of Zhejiang Province on Further Improving the Work of Stabilizing Employment" (Zhejiang Zhengban Fa [2020] No.19), with the consent of the municipal government, relevant matters are hereby notified as follows:

First, support entrepreneurship to promote employment

(A) to increase the support of business guarantee loans.

1. For those who fail to repay the loan in time due to the epidemic, they may apply for deferred repayment. If the borrower repays the loan within 30 days after the epidemic response is lifted, he can continue to enjoy the discount, and the interest will not be discounted during the extension period. The qualified deferred loans are exempted from penalty interest and are not included in the credit information system. Adjust the recruitment ratio of 20% and 10% in the application conditions for small and micro enterprises’ business guarantee loans to 15% and 8% respectively. For the newly-issued start-up guarantee loans from January 1, 2021, the maximum discount interest rate for personal loans shall not exceed the LPR (abbreviation of "loan market quotation rate") +300BP (abbreviation of "base point") agreed in the contract, and the full discount interest rate for small and micro enterprises shall be the LPR agreed in the contract; The partial discount interest rate is above LPR-150BP. Encourage the handling bank to provide the entrusted guarantee institutions with preferential conditions such as risk sharing, no or less guarantee money according to the principle of marketization.

2. Individuals who use loans to buy cars for rental operation or full-time drivers who join the online car-sharing platform, if the loan contract starts from March 18 to December 31, 2020, can refer to Article 25 of the Measures for the Administration of Urban Entrepreneurship Guarantee Loans (Hangrenshefa [2016] No.261) to apply for interest discount from the human resources and social security agency in the street (township) where the borrowing bank is located. Provide the discount application form (to be formulated separately by the Municipal Employment Management Service Center), the materials needed to identify the valid discount qualification [in which the business license is replaced by the "double certificate" (car operation certificate and network driver’s card) of the online car platform or the two-dimensional code service supervision card of the taxi], the loan contract, the debt service certificate and the personal car purchase invoice (which can be obtained by the data sharing itself, and the applicant will not provide it). The borrower must comply with the provisions of Article 8 of the above-mentioned documents or pay social security fees in urban areas by the online car platform (including subsidiaries) and taxi companies. The discount loan principal shall not exceed the amount specified in the car purchase invoice and the maximum amount of personal business guarantee loan, and the discount ratio shall be implemented according to the above documents.

(2) Support migrant workers to return to their hometowns to start businesses.

Incorporate migrant workers into the scope of one-time entrepreneurship subsidies. This kind of migrant workers refers to those who are registered as agricultural household registration in the household registration book and those whose household registration address is in the administrative village of Hangzhou. The time for migrant workers to start their first business needs to be after the date of this notice, and the registered address of business license needs to be in the urban administrative village. The application materials need to be provided with a household registration book (which can be obtained by data sharing, and the applicant will no longer provide it). The social security subsidies for self-employment of migrant workers in the document Measures for Promoting Employment and Entrepreneurship Subsidies and Social Security Subsidies in Urban Areas (Hangrenshefa [2016] No.25) stopped being implemented.

(three) to carry out the municipal business incubation demonstration base identification.

The municipal business incubation demonstration base must meet the following conditions: a district-level business incubation demonstration base with business incubation as its main business (including municipal business running space and college students’ pioneer park) with normal operation time of 2 years; In the past two years, the survival rate of entrepreneurial entities has exceeded 60%; It has places and facilities required for business incubation services, with an area of more than 1,000 square meters, more than 30 entrepreneurial entities, and more than 200 people are employed; City-level entrepreneurial running space, college students’ pioneer park, with an area of more than 500 square meters, has settled in more than 20 entrepreneurial entities, driving employment of more than 80 people.

Eligible objects are recommended by the human resources and social security departments of districts and counties (cities) [1-2 recommended by each district and county (city)]; The municipal human resources and social security department conducts written examination and field investigation to determine the list to be identified. After 7 days of publicity on the portal website of the Municipal Human Resources and Social Security Bureau, it will issue a document to identify the publicity without objection.

Second, support multi-channel employment of college graduates

(1) Guide college graduates to find jobs and start businesses in the fields of pension, domestic service and modern agriculture.

College students and college graduates within 5 years after graduation set up pension, domestic service and modern agricultural enterprises (hereinafter referred to as "three types of enterprises") in the urban area for the first time after October 1, 2018, and act as legal representatives or principal responsible persons (referring to partners and shareholders who account for more than 30% of the shares), and promote employment for more than 2 people and pay social security fees for them continuously for every 12 months, enterprises can apply for entrepreneurship subsidies, the subsidy period is not more than 3 years, and the subsidy standard is the first. This subsidy, the employment subsidy driven by entrepreneurship and the rental subsidy for business premises in the entrepreneurship policy for college students shall not be enjoyed repeatedly.

College graduates within 5 years after graduation will be employed in "three types of enterprises" in urban areas after October 1, 2018. Enterprises can apply for an employment subsidy of 10,000 yuan for every 12 months of continuous payment of social insurance premiums, and the subsidy period will not exceed 3 years. This subsidy shall not be enjoyed repeatedly with the modern agricultural subsidy for college graduates, the entry bonus for aged care service talents and the employment subsidy for college graduates.

See Annex 1 for the above subsidy application review process.

(B) to encourage small and medium-sized enterprises to absorb employment.

In 2020, small and medium-sized enterprises with business licenses registered in urban areas will recruit new college graduates in the graduation year, sign labor contracts for more than 12 months and pay social security fees continuously according to law. Enterprises can enjoy a one-time employment subsidy of 1000 yuan/person. The application and examination methods of subsidies shall be implemented in accordance with the Notice on Further Implementing the Policies Related to Employment Security and Employment Promotion for Enterprises Returning to Work (Hangrenshefa [2020] No.32), and shall not be enjoyed repeatedly. The application materials need to provide college graduates’ academic certificates and labor contracts (which can be obtained by data sharing, and the applicant will no longer provide them).

(3) Increase support for employment internships.

If the internship is interrupted due to the epidemic situation, after consultation between the internship base and the trainees, they may apply for an extension of the internship period for 1 time, with a maximum of 6 months. In 2020, trainee bases that have signed labor contracts with college graduates who have not completed their probation period and paid social security fees will be given living allowance, training fee allowance and recruitment allowance for trainees in the remaining period. The above subsidies can only be applied after the agreed probation period expires.

Third, strengthen the accurate service of employment assistance

(A) the creation of public welfare jobs.

Create convenience service posts, including public facilities maintenance, maternal and child health care, child care services, and rural express delivery; Infrastructure construction jobs in the fields of agriculture, rural areas and farmers, including rural highway construction and management, village public infrastructure construction and management, water conservancy projects and water conservancy facilities construction and management; Human settlement environment improvement and ecological management jobs, including river and lake inspection and management, garbage and sewage treatment, toilet manure harmless treatment, river pond dredging and remediation, afforestation and greening.

Around the epidemic prevention and control and other major emergencies, temporary public welfare posts for emergency management services will be developed, including epidemic prevention and disinfection, medical assistance, material distribution, road control, and checkpoint duty, and post subsidies and social security subsidies will be given for a maximum of six months.

(B) Optimize flexible employment services

The object of social security subsidy for flexible employment should be engaged in flexible employment within the scope of Hangzhou. Annex 6 of the Notice on Implementing the Implementation Opinions of Hangzhou Municipal People’s Government on Doing a Good Job in Employment and Entrepreneurship under the New Situation (Hangrenshefa [2018] No.206) is adjusted to the Catalogue of Jobs (Jobs) with Social Security Subsidies for Flexible Employment (Annex 2). The procedures of "reporting flexible employment" and "reporting flexible employment" in the Measures for Flexible Employment Subsidies and Social Security Subsidies for People with Employment Difficulties in Urban Areas and College Graduates (Hangrenshefa [2016] No.22) are replaced by "flexible employment registration", and the procedures of "ending flexible employment" are replaced by "cancellation of flexible employment registration"; Cancel the rule that "the declared employment period is generally one year".

(3) Extend the policy enjoyment period.

From the date of issuance of this notice to the end of 2020, if the policy for people with employment difficulties still enjoys the public welfare post policy or flexible employment social security subsidy in the month when the voucher expires, the policy enjoyment period can be extended by one year, and if it is less than one year away from the legal retirement age, it will be extended to the legal retirement age in the month.

(4) Improve relevant policies and regulations.

1. Adjust the application time of social security subsidies for flexible employment, employment and self-employment to "apply for subsidies in the previous year from January to December every year" according to the principle of "subsidies in the previous year"; There are situations such as reaching the statutory retirement age, terminating the labor relationship with the employer, canceling the employer, signing a full-time labor contract with the employer or obtaining a business license, and the application time is from the next month to the end of December of the following year. " The application time of other subsidies except the above-mentioned subsidies in document No.25 of Hangrenshefa [2016] and the policies such as Item 6 "Employment Subsidy for Enterprises" and Item 7 "Employment and Entrepreneurship Service Subsidy for Private Human Resources Service Institutions" in document No.32 of Hangrenshefa [2020] were adjusted to "the following month to the end of December of the following year after meeting the requirements".

The overdue application for the above subsidies will not be accepted. Those who have enjoyed subsidies according to the original overdue provisions and re-apply because of the adjustment of subsidy application time will not be accepted.

2. If all kinds of employment and entrepreneurship subsidies are based on employment registration, employment registration is no longer required.

3. The number of on-the-job domestic workers in the application conditions for social security subsidies for employee-based domestic enterprises is relaxed to not less than 10, and the requirement that the paid-in registered capital is not less than 300,000 yuan is cancelled. The application materials are simplified into subsidy application forms and labor contracts. Adjust the on-site spot check to randomly check the declared employees in proportion. The subsidy period shall not exceed 3 years.

4. Encourage qualified third-party accreditation bodies to carry out the corresponding level of training and accreditation for on-the-job workers, unemployed people, people with employment difficulties (including disabled people), retired soldiers, professional farmers and other people. The content such as the subsidy standard for the determination of vocational skill level shall be implemented according to the Implementation Plan of Hangzhou Vocational Skill Improvement Action (No.43 [2020] of Hangzhou People’s Social Development Agency), and the subsidy for skill improvement shall not be enjoyed repeatedly.

Fourth, optimize public employment services

(A) expand service functions

1. Strengthen human resources services. Pay attention to the employment demand of enterprises, and strengthen the monitoring and demand analysis of human resources by means of fixed-point monitoring, online research and data comparison. Encourage online supply and demand docking between schools and enterprises, and optimize online recruitment services. Guide enterprises to abide by the principle of non-sexism and other recruitment regulations.

2. Strengthen employment and entrepreneurship services. Strengthen the opening guidance service. Promote career guidance services into communities, campuses and enterprises, and provide services such as career counseling, career navigation, career planning, career search, career diagnosis, career counseling and psychological counseling according to the needs of clients. Increase employment and entrepreneurship services for students in colleges, vocational colleges and technical schools. Unemployment registration will be fully liberalized. Unemployed migrant workers can register at their domicile, permanent residence, place of employment and place of insurance, and enjoy basic public employment services such as job introduction and vocational training free of charge.

3. Broaden online application channels. Optimize online service channels, and strengthen the service functions of online platforms such as government service network, APP, WeChat, Alipay and self-service terminals, such as subsidy application, condition review, result feedback, treatment distribution and progress inquiry.

(B) to achieve mutual recognition of regional policies

Registered unemployed people and people with employment difficulties in Hangzhou move their household registration within the city, and go through the formalities of changing their jurisdiction in the public employment service agency where the household registration moves. The time of continuous unemployment registration and the period of policy enjoyment within the city are mutually recognized.

(3) Adjusting the loan discount accepting institutions.

The acceptance institution for determining the discount interest qualification of individual business guarantee loans is adjusted to the street (township) human resources and social security agency where the business license is registered.

V. Standardize policy implementation

(a) have enjoyed the financial or unemployment insurance fund similar (similar) project funds subsidies, shall not be repeated to enjoy the employment subsidy funds subsidies.

(two) to apply for all kinds of employment and entrepreneurship subsidies for cancellation (or closure) of the unit, it is necessary to ensure that the unit basic deposit account is effective when the funds are allocated.

(III) In the application materials of "Rent Subsidy" in the Measures for Supporting Urban Entrepreneurship Sites (Hangrenshefa [2016] No.26), if the organizer of the park provides the site free of charge and cannot provide the rental invoice, it is necessary to provide additional information on the rent of similar sites.

(IV) "Small and micro enterprises" that newly recruit social security subsidies for college graduates and business guarantee loans for small and micro enterprises are adjusted to enterprises with business licenses registered in urban areas and included in the list of small and micro enterprises of the State Administration of Market Supervision. After the letter department separately formulates the list of small and micro enterprises, it shall be implemented according to the new list.

VI. Others

(1) The pension enterprise mentioned in Item (1) of Point 2 of this Notice refers to the enterprise that handles the filing and registration of pension institutions according to law and provides full-time centralized accommodation and care services for the elderly; A domestic service enterprise refers to an enterprise that enters the residence of family members to provide paid services such as cooking, cleaning, moving, family education, child care and care for pregnant women, infants, the elderly and patients; Modern agricultural enterprises refer to enterprises engaged in agricultural production, agricultural product processing, circulation and agricultural technical services by using modern science and technology and management technology.

(two) the districts and counties (cities) shall bear the corresponding funds according to the current financial system. Xiaoshan District, Yuhang District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County, jiande city can be implemented in accordance with this notice or formulate specific implementation rules separately.

(three) this notice shall come into force as of January 31, 2021. If the original provisions are inconsistent with this notice, this notice shall prevail.

Attachment: 1. Review process of employment and entrepreneurship subsidy application for "three types of enterprises"

　 　 　 　 　 2 enjoy flexible employment and social security subsidies jobs (jobs) directory

Hangzhou Human Resources and Social Security Bureau Hangzhou Bureau of Finance

Hangzhou Civil Affairs Bureau, Hangzhou Bureau of Commerce, Hangzhou Agriculture and Rural Bureau

December 30, 2020

(This piece is publicly released)

Annex 1

Review process of employment and entrepreneurship subsidy application for "three types of enterprises"

First, the application. The applicant shall apply through the portal website of the Municipal Human Resources and Social Security Bureau (http://hrss.hangzhou.gov.cn) within 12 months after meeting the requirements. Overdue is regarded as automatic waiver. Those who meet the requirements before the date of issuance of this notice shall apply before December 31, 2021.

The required materials are college graduation certificate (student ID card for college students), business license and articles of association; To apply for business start-up subsidies, it is necessary to provide financial statements and tax payment records for 12 months within each subsidy period. The above information can be obtained by data sharing, and the applicant will not provide it.

Second, identification. The competent department of industry shall complete the identification of enterprise type within 7 working days.

Third, the audit. The municipal human resources and social security department shall complete the audit within 10 working days and publicize it as required. The audit of seriously untrustworthy enterprises will not be passed.

Fourth, disbursement. If there is no objection to the publicity, the municipal human resources and social security department will allocate the funds within 7 working days.

Annex 2

Enjoy flexible employment and social security subsidies jobs (jobs) directory

Community services include shoeshine, shoe repair, matching keys, electronic products and household appliances maintenance, household daily necessities repair, home manual workshops, bicycle and electric car repair, waste recycling, breakfast night market, community selling vegetables, snacks and fruits, helping people run errands, decoration, community greening, cleaning and other services that are convenient for the people and the people.

Domestic services include hourly workers, babysitters, children’s transportation, sick and disabled escorts, moving, water and electricity maintenance, sewer dredging, old-age services, and child care services.

Engage in part-time employment in the employer according to law.

Contracted employment includes contracted land, forests, postal kiosks, building decoration and other business activities.

Freelance jobs include freelance writers, lawyers, patent agents, translators, advertising design, software design, interior design, models, singers, dancers, painters, photographers, online car drivers, take-away riders, live carriers, tutors, stylists, private bakers, personal trainers, psychological counseling, social work and other service providers, online stores, micro-shops, websites or WeChat official account promotion, financial product marketing, etc.

(This piece is publicly released)

Notice on Further Improving the Work of Stabilizing Employment and Ensuring Employment (Hang Ren She Fa [2020] No.121). pdf

International gold price volatility is hard to stop the Spring Festival ＂gold fever＂ experts： callback risk can not be ignored

　　Cailian News Agency, February 19 (Reporter Shi Sitong) During the Spring Festival, the continuous decline of international gold prices did not seem to affect the popularity of domestic gold sales. Especially when the Spring Festival is superimposed on Valentine’s Day, consumers who come to buy gold are "crowding out" major gold sales stores. However, the Cailian reporter noticed that while consumers are buying gold crazily, some people are quietly selling gold and leaving.　

　　"The Spring Festival is the most favorable time of the year, and there are many customers who come to buy gold. A few days ago, we were so busy that we didn’t even have time to introduce it. All the customers looked at it themselves and bought it directly. " A salesperson in a gold shop said with emotion. At the same time, she also revealed that in addition to people who are constantly buying gold, some customers want to take advantage of the current high price to sell the gold bought at a low price in previous years, thus earning some difference.　

　　In the eyes of the industry, with the increase of consumers’ willingness to save and the continuous reduction of deposit interest rates, gold, which has long been regarded as a means of maintaining value and its price is rising, has attracted more and more attention and gradually become the best choice integrating consumption and investment. Although the gold market may fluctuate within a certain price range in the short term, in the long run, the expectation of interest rate cuts by the Federal Reserve and geopolitical risks will still support the gold price, and the trend of strong gold will continue this year.　

　　"Double Festival" drives gold fever, and gold bars become a new choice for young people to prepare for marriage.　

　　The reporter from Cailian News Agency visited many gold shops in Beijing and found that during the Spring Festival, major gold shops have launched various preferential activities such as "100-gram reduction", "80-gram reduction" and 15% discount on one-price gold ornaments, and launched a series of gold ornaments and gold bars with the theme of dragons, which are favored by consumers. At the same time, in addition to the traditional gold jewelry selling well, investing in gold bars has also become a new choice for young people to prepare for marriage.　

　　"These two days are not very busy, and customers are scattered." The counter sales of a gold shop in Chaoyang District, Beijing told the Cailian reporter that many young people with wedding plans this year took advantage of the Spring Festival activities to buy "three golds", and many people came to buy New Year gifts and Valentine’s Day gifts. However, after "Valentine’s Day on February 14th", the number of consumers who come to the store to buy gold has obviously decreased.　

　　According to the above sales introduction, this year’s Spring Festival holiday is superimposed on Valentine’s Day, and gold sales are particularly hot. Judging from the sales situation of this store, in addition to traditional gold jewelry, dragon-themed series products are also very popular with consumers. At the same time, the Year of the Loong gold bars have also become a hot-selling product during the Spring Festival this year.　

　　The reporter of Cailian noticed that there were many rows of gold bars in the counter of the store, with the weight ranging from 20g to 100g, and the patterns on the gold bars were mostly dragons. "Our gold bars are well stocked, because there are quite a few people who come to buy gold bars recently, and they can sell several sets a day." According to the sales, most consumers mainly buy gold bars for collection, gifts or children. However, with the change of young people’s consumption concept, new people are gradually buying gold bars to replace the "three golds" for marriage.　

　　"The one we bought is 100g, which is for getting married this year. Because I don’t like gold ornaments very much, we discussed buying a gold bar, so we didn’t buy three gold ones. And relatively speaking, this kind of investment gold bar is also more valuable. " Ms. Yang, a couple who are shopping for gold bars, told Cailian that they plan to get engaged this Lantern Festival, taking advantage of the gold shop promotion activities during the Spring Festival, just to prepare the three gold needed for marriage. However, considering personal preference and value preservation, the two decided to replace the traditional three gold bars with gold bars.　

　　From the price point of view, the current price of gold jewelry in the store is 621 yuan per gram, and most styles in the store participate in the activity of "reducing 30 yuan"; The price of investment gold bars is 551 yuan per gram, which is at least cheaper than that of 40 yuan. At the same time, the store also provides recycling service, but compared with the selling price, the current recycling price of gold bars is much lower, only 458 yuan per gram.　

　　"The investment value of gold lies more in the future. It is definitely a loss to recycle the gold bought now. It is necessary to lengthen the timeline and see the price of gold for several years." In the sales mouth of online stores, "the price of gold has been rising, and it will be higher if you don’t buy it now" has become a common saying.　

　　The international gold price has fallen sharply, and the industry is generally bullish on the future gold trend.　

　　In recent years, with the sustained recovery of domestic economy, domestic gold consumption has been warming up. According to the data of the World Gold Council, in 2023, although the domestic gold price soared by 17%, the total demand for gold ornaments in China still reached 630 tons, a year-on-year increase of 10%. Due to the soaring price of RMB gold, the domestic consumption of gold ornaments reached 282 billion yuan in 2023, a record high.　

　　The higher the price of gold, the more it is bought, which is the mentality of most gold consumers, but at the same time, some people see the risks behind chasing up and choose to sell gold and leave. A counter salesman in a store told Cailian that although many people bought gold during the Spring Festival, they also bought old gold ornaments and bars for styles and recycling. "Some time ago, a client of my colleague sold the gold jewelry he bought a few years ago. Before that, he bought more than 300 pieces, totaling nearly 50 grams, and now he has earned almost 7,000 pieces."　

　　In fact, during the Spring Festival holiday, the international gold price has continued to fall. According to the data of Jintou. com, the price of $2,052/ounce opened on February 7 has been falling for six consecutive trading days, and it hit $1,996/ounce on February 14, with a cumulative decline of 2.29%. As of February 19th, COMEX gold futures reported $2,029 per ounce.　

　　So, what will be the future trend of gold prices? Is it still the time to start gold? This is a concern of many investors and consumers. In this regard, many people in the industry and institutions generally believe that the trend of strong gold will continue this year and the price of gold will continue to be bullish in the future.　

　　"As a traditional safe-haven asset, the value of gold will not disappear due to short-term market fluctuations. On the contrary, in the context of increasing global economic uncertainty, the safe-haven nature of gold is more prominent. " According to UBS Wealth, although the gold market may fluctuate within a certain price range in the short term, in the long run, the Fed’s interest rate cut policy is expected to promote the strong demand of gold exchange traded funds (ETFs), thus supporting the gold price. At the same time, UBS suggested that investors can consider buying gold at a price of $2,000/ounce or less.　

　　Shanghai Dongzheng Futures also said in the latest report that in the short term, the gold price may fall below the $2,000/oz mark due to the delay of the Fed’s interest rate cut expectations, and it is still necessary to pay attention to the callback risk. However, in the medium and long term, geopolitical risks still limit the callback space of gold prices, and the bullish view remains unchanged.　

　　As for the individual purchase of gold, Wang Lixin, CEO of China District of the World Gold Council, suggested that if it is purely for investment purposes, it is a major principle to buy investment gold bars, and the closer the buying and selling price is to the price of gold raw materials, the better. Secondly, it should be purchased through formal commercial organizations and large retail organizations, and don’t go to some informal platforms for the sake of cheapness.　

　　"Gold is an important part of asset allocation for both institutional investors and individuals. However, the price of investment products must fluctuate, and there are also risks in the gold market. In the current gold fever, investors should still buy carefully. " Wang Lixin reminded.　

　　(Cailian reporter Shi Sitong)

Google’s services are paralyzed worldwide, and Gmail and YouTube are affected.

On December 14th, Google suffered a global paralysis, and its Gmail mailbox, Google Calendar, video site YouTube and other services were all affected, but most of the search engine business was still intact.

According to the British "Guardian" reported on the same day, the large-scale paralysis of Google’s services began at about 11: 50 am GMT on December 14th, which affected most of its services. Despite the large-scale interruption of services, Google’s corporate automation system reported that there were no problems with any services until the service was interrupted for 30 minutes, including consumer services and cloud services for developers.

At 12: 25, Google finally found the problem and said publicly: "We found a problem … that affected most users, and the affected users could not access Google services."

The Guardian reported that Google’s problems this time seem to be related to the company’s authentication tool, which manages how users log in to services run by Google and third-party developers. This means that tools that cannot be used without logging in, such as Gmail email and Google Calendar, will be completely unusable. In the third-party service that logs in through Google authentication platform, users can use it normally if they have logged in, but they can’t use it if they need to log in again.

However, even if you have logged in with a Google account, the service of YouTube, a video site, can’t be used at all, and users can only access it through "private browsing" mode, thus using the site in logout mode.

For users who use Google Suite to work, this service interruption has seriously affected their normal work.

Google Suite involves not only email communication, Chat and Meet applications within the company, but also all the work done through Google Docs, sheet and slide. Some users who use third-party office applications have also been affected, such as Slack, an internal chat tool of Salesforce, where users can only chat with colleagues who have logged in at the time of interruption.

For people who work from home, Google’s service paralysis has also affected Google’s smart home services, including Google Home smart speakers, Nest thermostats and smoke alarms. They can only run in fail-safe mode, and users cannot access services and change settings through applications.

Exclusive observation ｜ Domestic movies are released overseas, and brave ＂non-Hollywood＂!

1905 movie network news On July 8th, several cinemas in London, Birmingham and Sheffield, thousands of kilometers away from China, were waiting patiently for a Chinese film to enter.


What they are waiting for is an anti-epidemic movie that is currently being shown in China. From the perspective of ordinary people, the film truly restores the ordinary and heroic anti-epidemic images of the people of China, and shows the endless "spring power".

"The films are mainly distributed in London and several other famous university towns, and there are more international students in China — — They are very important audiences for Chinese films in the UK. " In an interview with 1905 Film Network, Luo San, the executive deputy general manager of 1905 Film, who is in charge of the overseas distribution of the film in the above areas, revealed that the focus of the British distribution was local China students, and the summer file was the climax of their viewing.


Prior to this, on July 1, the film was released simultaneously in South Africa, Tanzania and Mozambique in Africa. Compared with the relatively mature distribution channels and rich experience in other overseas regions, Africa is more like a "new continent" that needs to be reclaimed urgently for the overseas distribution of domestic films.


March into mainstream commercial cinemas in Africa


When the new film is released, it will be announced first.


In order to spread the film release information to the local potential audience in the shortest time, 1905 Film Industry and local partner BrandChina formed a joint distribution team to carry out effective online and offline linkage publicity.



On the online side, we cooperated with one of the largest cinema brands in South Africa to publish a graphic introduction of the film on all its new media accounts, and rolled out a trailer with the release date.



"We also’ infiltrated’ a small financial program that is frequently used by local people. Just like you log in to the software/applet of a domestic bank, you can easily understand the film information and purchase tickets while using the banking function. " This in-depth cooperation with local online brands makes Luo San very proud. She said, "We have similar publicity activities in the UK, but the cooperation is with offline merchants, who can get small gifts or enjoy shopping discounts with tickets."



Offline, the film’s physical posters and other materials are mainly placed in places where there are many Chinese activities, such as Chinatown and Chinese supermarkets. Combined with the consumption habits of local Chinese, the film screening cinema is located in several shopping centers with the most crowded and prosperous people in the most important cities in South Africa, and light box posters are arranged on the spot in advance.




Canal Walk Cinema, located in the center of Cape Town, South Africa, is one of them.


"Canal Walk is one of the largest shopping malls in Africa, and the Canal Walk Cinema is the largest cinema in Cape Town." Li Xiaoyong, general manager of BrandChina, said that in the past, Chinese films were mostly shown in art theaters. This time, "You are my Spring" can be shown in a mainstream commercial theater such as Canal Walk in the bustling city center, which is the first time.



Bravely break into "non-Hollywood"


Initially, most African countries began to learn from Nigeria’s "Nollywood" model, develop their own film industry, and expand channels through transnational cooperation and video websites. Nowadays, on the basis of the former, a "non-Hollywood" model of pan-African countries has evolved.


From 2010 to 2019, thanks to the demographic dividend and other factors, the potential and vitality of the African film market are gradually being seen by more people. Under this general trend, many foreign films have entered the African film market to look for opportunities, including domestic films such as Japan, South Korea, Japan and South Korea.


According to foreign media reports, in 2017, the number of screens in South Africa reached 782, and the number of screens per million people reached 13.79, ranking first among African countries. From 2010 to 2018, the total domestic box office in South Africa increased from 717.73 million rand (South African currency unit) to 1.3 billion rand, a rapid growth.


Therefore, the African premiere of You Are My Spring was set in South Africa, Tanzania and Mozambique, and other African countries are also arranging follow-up screenings one after another to truly enter Africa.



"Africa is a difficult issue for overseas distribution. With a vast territory and many dialects, the cinema market is also experiencing the impact of streaming media. This time, combining the film with the local situation, we decided to promote the film as an event worthy of attention for Chinese audiences. " Luo San admits that the distribution of domestic films in Africa is full of challenges. Need to adjust measures to local conditions, according to the local and then market conditions, targeted publicity.


Thanks to the upgrading of cinema equipment in South Africa, the feasibility of digital transmission was ensured, and the film was finally released simultaneously with China on July 1. Although it has experienced unspeakable difficulties and challenges, synchronization also means that the impact of domestic piracy and the interference of domestic word-of-mouth can be minimized. In this way, even in Africa, the local audience can see the film for the first time and make their own judgments.


African market expects more China films.


"From my own point of view, when I watched this movie, I felt that the emotional fragments in many movies can be empathetic to audiences in South Africa and around the world. This movie can touch you and me and touch the hearts of ordinary people. I understand that it tells a story about love and the difficulties that everyone in the world has experienced. "


Abdullah Regal, senior manager of cinema in Canal Walk Shopping Center, said that he had seen You Are My Spring. The local people have just experienced the epidemic in the film, so they can feel the same.


On July 7, local time, the film was also shown in the VIP hall of Emperor Palace Cinema in Johannesburg.


"The mainstream audience of the younger generation is still very interested in action movies and kung fu movies with oriental characteristics." Years of local experience have made Li Xiaoyong well aware of the local audience’s viewing preferences. Local cinemas have also expressed their expectation for more China films.



The overseas release of "You are My Spring" has opened up a broader space for further cooperation between China and South Africa in the field of film and cultural industry, and further promoted the common feelings of the Chinese and African people and deepened China-Africa friendship.


After participating in the overseas distribution of The Climbers, "You are My Spring" and other films, the overseas distribution of 1905 films involved about 50 important box office output countries in Asia, Africa, Europe and America.


As the most vital and energetic part of cultural output, domestic films going out to sea are easier to spread and express the essence and details of Chinese excellent culture, and bear the mission of carrying forward China’s 5,000-year civilization. This is also an important part of China’s progress from a big movie country to a powerful movie country.


In the future, we expect more excellent domestic films to sail out of the sea.


(Note: All the pictures except the poster are provided by the interviewee.)


Development and Reform Commission： Make great efforts to solve the problem of financing difficulty and high cost for private enterprises, and solve the problem of arrears of corporate accounts.

Zheng Bei, deputy director of the National Development and Reform Commission, said that measures will be taken to support the development of private enterprises, solve the problem of difficult and expensive financing, speed up the progress of clearing debts, and promote local governments and state-owned enterprises to implement their responsibilities. The National Development and Reform Commission will also protect the legitimate rights and interests of private enterprises in accordance with the law, promote the legislative process of the private economy promotion law, improve the benchmark of administrative discretion and prevent illegal law enforcement. In addition, the negative list of market access will be revised to support private enterprises to participate in the "two new" projects, optimize the development environment and stimulate market vitality.

macroscopic view
Capital finance
2025-02-18 17:05