分类： spa

Duo poster

Little Skylark (Yang Mi) is injured to help Guo Zhui (Nicholas Tse)

Yang Mi and Nicholas Tse play with passion

Hot-blooded detective Guo Zhui (Nicholas Tse) pursues justice and is not afraid of power

Aspect 1: Yang Mi is semi-naked and Nicholas Tse is filming a passionate scene

　 　 In fact, Yang Mi doesn’t have many scenes in the film. He appears as a blind man telling fortunes, and then is chased and rescued by Nicholas Tse. The most interesting part is the large-scale passionate scene she shot with Nicholas Tse. Nicholas Tse rubbed medicine on Yang Mi in his pajamas, and then the two began to kiss and hug. Yang Mi entered the camera half-naked, and Nicholas Tse was also shirtless and very beautiful.

Aspect 2: Nicholas Tse plays the sharpshooter and fights for his life

　 　 Who doesn’t know that Nicholas Tse worked hard to film the scene, but he didn’t get hurt as if he hadn’t filmed this scene before. The scene of the sea of fire was really thrilling. The ammunition warehouse of the arsenal was detonated, and the flames were everywhere. Nicholas Tse was covering for others to rush out of the fire at this time. Director Luo Zhiliang said that in this scene, Nicholas Tse did not use a double, and took the initiative to run past the explosion point without any protective equipment, and the staff were worried for him during filming. In addition to this most dangerous scene, he can often be seen playing the sharpshooter in the film, accurately hitting the enemy’s eyebrows from 50 meters away, and he is always the fastest person when the two draw guns at the same time. Such accurate marksmanship, coupled with Nicholas Tse’s cool expression and handsome gun-holding posture, cannot help but feel that his popularity in the past was inevitable.

Next page:Aspect 3: Liu Qingyun reappears as a detective

Now, on weekends and holidays, it is even less difficult to drive to shopping malls and scenic spots, and sometimes it is no less difficult than finding a parking space in the city center. As the owner said, "Sometimes there are vacancies in the underground parking lots of shopping malls and hospitals, but the venues are large and there are no obvious signs. They can only search around several times like blind flies, and finally find a seat, and the result is" cut off "by the owner who is closer. When picking up the car, I often get’ lost’ and circle around in the parking lot to find a car. "

At this time, many people begin to regret driving to the mall. However, if you want to visit Sam and IKEA, which are generally remote supermarkets, public transportation is very inconvenient, and taking a taxi is expensive. After shopping, it is quite difficult to find a place to take a taxi. When I think about it carefully, it seems that driving has become the most worry-free and labor-saving way. It is nothing more than the psychological preparation for wasting an hour in the parking lot in advance.

In the field of intelligent driving, which has developed rapidly recently, there are brand-new solutions to the problems of difficult parking and parking. Zhijie S7, the first pure electric car of Huawei Intelligent Selection Car, which was pre-sold on November 9, is equipped with the industry’s first parking and driving function, once again showing the far-ahead intelligent driving strength to the industry and outside.

The problem of finding a parking space is solved by injecting driving into parking.

From a functional point of view, the parking and driving function allows the owner to open unmanned parking with one button. That is, when the owner gets off the bus, turn on this function with one key, and the vehicle can find a parking space to park itself. It sounds very sci-fi, and Huawei has successfully brought this unprecedented intelligent driving experience to users through the technological breakthrough of intelligent driving perception technology, algorithm iteration and scene strategy. In other words, with this function, users can go to Sam and IKEA, drive directly to the entrance of the shopping mall or the entrance of the parking lot, and then go shopping, and Zhijie S7 can start the journey of finding a parking space by itself.

It is worth noting that through the blessing of perceptual technology, the parking function of Zhijie S7 can also understand the command gestures of the mall security guards, just like an old driver, it is very easy to drive to the target parking area.

There are also hidden technical points here. As we all know, when we are looking for a parking space, we often can only rely on human eyes to lock it, and we often call the whole car to find a parking space together. The parking and driving function of Zhijie S7, through the perception of cameras and sensors, has a much larger detection range than the human eye, so it is naturally more effective to find a parking space. What’s more, Huawei’s intelligent driving system also has a huge amount of data to support, sometimes it is a strange parking lot for car owners, but for Zhijie S7, the parking lanes and empty parking spaces here are well known, and it is naturally easier to find a parking space.

Independent parking in the parking lot, the safety factor is also guaranteed.

For intelligent driving, safety has always been an important topic. The parking function of Zhijie S7 also fully considers the safety of driving in the parking area. First of all, when passing, if the lane is not enough to pass with the opposite vehicle, it will back up first, wait for the opposite vehicle to pass, and then pass, so as to avoid traffic jam or collision between the two vehicles. And if the lane can be used by two cars in parallel, it will also control to slow down and pass slowly.

If you encounter pedestrians and roadblocks, the parking and driving function also has a strong pedestrian avoidance ability, and will plan the route to take the initiative to avoid. Behind parking and driving, there is a set of safety technology blessing of Huawei ADS 2.0 advanced intelligent driving assistance system. There is no doubt about the safety in the process of intelligent driving, including responding to the ghost probe behavior that pedestrians suddenly jump out, and it can quickly rely on the powerful AEB function for emergency braking, coupled with the slow driving speed controlled by the system, which further guarantees the safety.

In addition, in detail, the parking and driving function can also realize roaming to find a place. After reaching the target parking space, if the target parking space is occupied, it will automatically control roaming to find other parking spaces and automatically park. In the process of parking, if the vehicle detects that the parking space is too narrow, the system will control the rearview mirror to be put away first, and then stop automatically.

At the same time, the owner can also check the situation in front of the vehicle (real scene) in real time on the mobile App, check the location, and stop/start parking to avoid the worries of the owner. When the owner has finished shopping in the mall, he can start the calling function with one key of the mobile phone, and the vehicle will automatically start and arrive at the designated place, so that the owner’s whole family can get on the bus and leave directly.

Write at the end:

For the matter of finding a car and parking in a shopping mall, the capabilities of the parking and driving function of Zhijie S7 are quite comprehensive. First of all, it directly arranged the most troublesome thing of finding a parking space, so that the owner can get off the bus directly after arriving at the destination. Moreover, in the whole process of intelligent driving and parking, the control fineness and safety guarantee of the system are remarkable, and even after parking is fruitless, it can continue to roam to find a car. Finally, when the car mainly leaves, there is no need to find a car, but it becomes a car to find someone, completely realizing the comprehensive closed loop of parking and driving.

With the parking function, we can go to shopping malls and scenic spots on weekends and holidays, and the parking troubles can really be "completely eliminated with one click". It is reported that Zhijie S7 will be officially launched on November 28th, and we are also looking forward to experiencing this advanced parking and driving function as soon as possible.

　　"Net" Comics/Li Xiaojun

　　● Scratching behavior refers to the vulgar behavior of attracting attention by revealing clothes and teasing behaviors on platforms such as live short videos. The anchors use these behaviors to attract traffic in a soft pornographic way, thus gaining commercial benefits. This kind of behavior not only violates public order and good customs, but also is suspected of vulgar and soft pornography marketing.

　　● Some live broadcast platforms have explicitly prohibited and warned the edge-scraping behavior. However, due to the different judgment methods and audit modes of each platform, the handling methods of the edge-scraping anchor are not the same, which leads to the joint efforts to rectify the edge-scraping behavior.

　　● Further improve Internet norms and laws, at the same time, compact platform responsibilities, strengthen training and education for network anchors, and strengthen guidance for netizens, in order to form a joint effort of all parties to jointly purify cyberspace.

　　□ Our reporter Han Dandong

　　□ Intern Guan Chuyu of this newspaper

　　"Thank you for your order, so I’ll dance a favorite dance of my eldest brother now!" In the car-selling live room of a short video platform, a female anchor was wearing a short black silk skirt and twisted with music. In the video of shooting a car, the sexy female anchor kept coquetry for the camera, and when she put the car in gear, the camera focused on her thigh wearing black stockings … …

　　"Selling cars also began to scratch? Can’t it be normal? " Some netizens said in the comment area.

　　Scratching, a network term, refers to the vulgar behavior of attracting attention by revealing clothes and teasing behaviors on platforms such as live short videos. In an interview recently, the reporter of "Rule of Law Daily" found that the act of rubbing edges emerged in an endless stream on the Internet. Some anchors not only attract people’s attention by sending some scratch content, but also specially label it as "scratch" in order to increase the video playback.

　　Experts interviewed by the reporter believe that the act of scraping not only violates public order and good customs, but also is suspected of vulgar and soft pornography marketing, polluting the network environment and poisoning young people. It is suggested to further improve Internet norms and laws, and at the same time, tighten the responsibility of the platform, strengthen training and education for network anchors, and strengthen guidance for netizens, with a view to forming a joint effort of all parties to jointly purify cyberspace.

　　From edge-wiping woman to edge-wiping man

　　Wipe drainage is disgusting.

　　Not only live broadcast with goods, but also the popular live broadcast PK (a new interactive way of live broadcast, which means that two anchors carry out "even wheat" PK with each other to compare the winners and losers with the amount of rewards) is also mixed with a lot of edge-scraping behavior.

　　Yang Yang (pseudonym) of Jinan, Shandong Province is an anchor. In the process of PK with some female anchors, he often sees similar scenes: in order to win PK, the female anchor writes down the name of his eldest brother on his chest and thigh to attract more rewards. This obvious teasing behavior is hard to look straight at.

　　In live interaction, wiping behavior is more common. The reporter browsed several live broadcast rooms and saw that some female anchors were sitting in front of the camera in dark V tops. The text in the live broadcast room said "beer bombs, flowers and sunglasses turn". It turned out that as long as fans gave a gift, such as "beer", the anchor would pull up the shoulder strap of the bra once … … There is also a live broadcast room with music that makes people blush, which is called "immersive experience" by the anchor.

　　On the internet, netizens call the female anchor who has the behavior of wiping the edge "wiping the edge". However, the reporter noticed that some male anchors and male bloggers have recently joined the ranks of edging, using edging as a "password" to attract traffic.

　　Not long ago, the painting style of a beverage company’s live broadcast room changed suddenly, from the original sexy and plump female anchor to the male anchor wearing tight vests and shorts. These male anchors danced, showed their muscles and Poss for the camera in the current online popular songs. This move was called by netizens as "changing the soup without changing the medicine, or rubbing the set."

　　The reporter noticed that these male anchors and male bloggers changed into gray sweatpants or tights, either showing their abdominal muscles or dancing on their hips. Gradually, wearing gray pants was labeled as "wiping man". On a short video platform, "Grey Pants" was played as many as 16.249 million times.

　　Many bloggers also use "Bian Bian" as their user name or copy, in order to attract more attention and enthusiasm. In these comment areas that scratch the content, there are many sexually suggestive messages.

　　It is even more unacceptable, and even many netizens call it spicy eyes — — Some male anchors wear sexy lace underwear for live broadcast. In the live broadcast, the male anchor not only stood in front of the camera to show off his underwear, but also made shy, caring, circling in place and posing for the camera.

　　"This situation is really embarrassing." Some netizens commented under the video, "It is obvious that girls wear clothes, but boys are allowed to show them, so I don’t know who to buy them for."

　　"This completely subverts the definition of male in my cognition." Ms. Wang, a parent from Jiangsu, said with anxiety that once she saw her son in elementary school brush such a short video, she immediately stepped forward to stop it. She hoped that her children would see a male anchor who was healthy, sunny and spread positive energy from the Internet, and she did not want her children to be misled by these marginal videos.

　　Zhang Wei (pseudonym) from Beijing has installed more than 10 social apps on his mobile phone. During his daily use, he often brushes aside videos and photos. "Why do you push this content to me every day?" Zhang Wei said that some people may like to brush aside, but I believe more people are definitely disgusted, especially now that minors are surfing the Internet more and more. I hope the relevant departments will take action to purify the network environment.

　　Scratching video has a poor look and feel.

　　The traffic revenue is significant.

　　On social platforms, there are a large number of works that get popularity by tagging. The reporter searched for the "scratch" tag on a short video platform and found that its broadcast volume was as high as 6.02 billion times.

　　Scratching has brought huge heat and traffic benefits to these videos. In the hot works labeled "edge", the reporter found that not all videos are based on vulgar edge. However, compared with similar videos, the traffic of works with the label of "edge" is obviously higher than that of videos without the label of "edge".

　　Li Wei (pseudonym) from Yantai, Shandong Province is a loyal user of short video platform. When she released the video, she found that the traffic of the video was always limited, but if she put the "edge" label on it, the number of views would obviously come up.

　　A male dance blogger who hasn’t been in a platform for a long time wears women’s clothes and dances Korean spicy dance in the video. This obvious contrast behavior has brought him a lot of traffic income, and the maximum number of single videos can reach 691,000 times.

　　Under these videos, there are not only comments praising bloggers, but also a lot of critical and sarcastic unfriendly comments. Some netizens said: "Dancing is dancing. Why are you dressed like this?"

　　There are also comments bluntly: the proliferation of edge-rubbing men may lead to the audience’s sexual doubts and self-cognitive differences, which will distort their spirit and world outlook, thus causing serious consequences. For minors, they are more vulnerable to this kind of behavior.

　　"The act of wiping is a means to attract attention and attract traffic, so as to satisfy the curiosity of the audience." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that wiping is not only a matter of content communication, but also a matter of values. If governance is not carried out in time, there will be many people competing to imitate.

　　"After wiping the woman, the short video of wiping the man is also hot on the network platform. The anchors use these rubbing behaviors to attract traffic in a soft pornographic way, thus gaining commercial benefits. " Ma Lihong, a lawyer of Beijing Deheheng Law Firm, said that the reason for the increasing number of edge-rubbing men is to meet the demand of some women to consume male sex, which is essentially the same as the entertainment circle to create a flow of male stars to attract female fans and then reap the economic dividends of fans.

　　According to the statistical bulletin of national economic and social development in 2022 released by the National Bureau of Statistics, the number of Internet users in China is 1.067 billion, and the Internet penetration rate is 75.6%. "If we adopt an overly tolerant attitude towards the act of rubbing, it will lead to more and more cross-border behaviors, and may even encourage more people to join the ranks of rubbing, which is not conducive to establishing good social customs and maintaining a healthy and clear network environment." Ma Lihong said.

　　She believes that the appearance of this kind of edge-scraping behavior reflects that in the era of short video on the Internet, fast-food sales and traffic are still the "password to get rich" in the eyes of some people, which leads short video participants to excessively pursue quick realization and short-term benefits, attracting attention with "new", "strange" and "special" ways, even at the edge of the law.

　　Urgent need to compact platform responsibility

　　Effectively control the act of rubbing.

　　In recent years, relevant departments have frequently taken measures to rectify soft pornographic information on various online platforms. In February 2021, the "Guiding Opinions on Strengthening the Standardized Management of Webcast" jointly issued by the National Network Information Office and other seven departments clearly stipulated that illegal and bad information such as vulgarity, feudal superstition and "scratching the ball" should be thoroughly cleaned up.

　　"At present, although there is no clear definition of wiping behavior in law, many relevant regulations have restricted wiping behavior." Zhu Wei said, for example, the "Regulations on Ecological Governance of Network Information Content" stipulates that producers of network information content shall not produce, copy or publish illegal information containing the following contents, including spreading obscenity, pornography, gambling, violence, murder, terror or abetting crimes. Producers of network information content should take measures to prevent and resist the production, reproduction and publication of bad information containing the following contents: including promoting vulgar, vulgar and kitsch content; It may cause minors to imitate unsafe behaviors and violate social morality, and induce minors’ bad hobbies.

　　In June, 2022, the Code of Conduct for Internet Anchors, jointly issued by the State Administration of Radio and Television and the Ministry of Culture and Tourism, stipulated that Internet anchors should not have the following behaviors in the process of providing online performances and audio-visual program services: including dress makeup, language behavior, live room scenery and other sexually suggestive and provocative content; Acts prohibited by laws and regulations and other acts that have adverse effects on online performances and online audio-visual ecology.

　　Ma Lihong believes that it is impossible to include all the phenomena through legislation because of the high generality of writing and the lag of legislation, but such behaviors can be measured by combining relevant legislative principles, such as the principle of "public order and good customs" established by the Civil Code. The advertising law also clearly stipulates that advertisements shall not interfere with social public management norms or violate good social customs. Where advertisements are published that violate public order and good customs, the market supervision department shall order them to stop publishing advertisements, and impose penalties such as fines and revocation of business licenses.

　　"The relevant departments can play a declaratory role through the handling of individual cases, such as administrative punishment or judicial trial of certain kinds of edge-scraping behaviors that violate the law, and visualize legal principles through precedents, so that the public can have a more intuitive understanding of edge-scraping behaviors through the form of cases." Ma Lihong said.

　　The reporter noticed that some live broadcast platforms have also made explicit prohibitions and warning instructions on the edge-wiping behavior. However, due to the different judgment methods and audit modes of each platform, the handling methods of the edge-wiping anchor are not the same, resulting in the joint efforts to rectify the edge-wiping behavior.

　　"Generally speaking, the dissemination of network information has to go through a number of checkpoints, such as the publisher’s self-examination and the review of the published network platform. However, this kind of edge-cutting behavior is still popular, indicating that there are loopholes in these checkpoints. It is not obscene not to describe sexual behavior. This kind of pornographic information is walking along this side. " A legal expert who asked not to be named believes that the pornographic "edge ball" is as harmful as the identified obscene content.

　　Ma Lihong believes that some recent skirting behaviors on short video platforms not only violate public order and good customs, but also are suspected of vulgar and soft pornographic marketing. The Internet is not an illegal place, and the activities of network users on social platforms should not only follow the autonomy rules of social platforms, but also conform to the public order and good customs of society.

　　She suggested that the operators and managers of registered accounts on online social platforms should operate and manage their registered accounts in a legal, civilized and standardized manner, attract the attention and interactive sharing of the audience with high-quality information content, and maintain the good social image of their accounts and themselves, and should not take the way of "scratching the ball" to attract network traffic and gain attention. Operators of online social platforms shoulder the responsibility of carefully examining and judging the information content uploaded by platform users, and should take appropriate management and disposal measures for information content that violates laws and regulations and social public order and good customs.

　　"In terms of supervision, in addition to further improving Internet norms and laws, it is also necessary to compact the platform responsibility, strengthen training and education for network anchors, and strengthen guidance for netizens, in order to form a joint effort of all parties to jointly purify cyberspace." Ma Lihong said.

　　On the evening of May 28th, the flagship model of Chery Automobile’s Tiggo SUV family, the new generation Tiggo 8, was officially launched in Chengdu Quantum Optical Sports Center. The new car launched 10 models of 1.6TGDI+7DCT, 1.5TCI+6DCT and 1.5TCI+MT powertrains, and provided six kinds of bodies, such as pearl white, obsidian black, titanium gold gray, desert gold, Rhine blue and Provence purple. At the same time, Chery Automobile also provides multiple VIP privileges for the first users of the new generation of Tiggo 8.

　　Yin Tongyue, Party Secretary and Chairman of Chery Automobile, delivered an opening speech.

　　Jia Yaquan, deputy general manager of Chery Automobile and general manager of marketing company, announced the price.

　　At this conference, Shuo Yang, the spokesperson of the new generation of Tiggo 8, made a surprise appearance, and witnessed the release of the new generation of Tiggo 8 with the media and dealer friends.

　　As a powerful actor with both face value and acting skills, Shuo Yang has a large number of young fans. The screen image of a tough guy with perseverance, introverted wisdom and strength that he has created over the years perfectly fits with the product characteristics of the new generation of Tiggo 8. For Chery, which is at the key node of brand promotion, Shuo Yang’s joining has made Chery brand more fashionable, entertaining and younger, and it is more influential among the main consumer groups after 1980s and 1990s.

　　It is worth mentioning that at the press conference, Chery Automobile announced that a new generation of Tiggo 8 and Shuo Yang jointly launched the public welfare plan of "protecting rare wild animals".

　　A new generation of Tiggo 8 spokesmen Shuo Yang and Jia Yaquan jointly launched the public welfare plan.

　　The top 10,000 users of the new generation of Tiggo 8 can become donors to the "Protection of Rare Wild Animals" public welfare program, and Chery will donate 100 yuan/name on their behalf. Let more people participate in the scientific research and monitoring of the living environment and living conditions of Platts Wild Horse and Bimodal Wild Camel, and arouse more people’s attention to endangered animals and natural environment on the earth.

　　Three power combinations, 1.6TGDI, the strongest Chinese core, create "super acceleration"

　　In terms of power, the new generation of Tiggo 8 is equipped with Chery ACTECO 1.6TGDI engine, which is known as "the strongest Chinese core". This engine is the first TGDI engine of China brand with completely independent intellectual property rights, and also the first direct injection gasoline engine of China brand that meets the national six B emission regulations. The launch of ACTECO 1.6TGDI engine indicates that Chery has firmly grasped the core technologies in key areas of automobile research and development, and is continuing to lead the technological progress of national automobile industry with cutting-edge technology, helping China automobile industry to a new level.

　　According to Gu Chunshan, director of Chery Automobile Powertrain Technology Center, the 1.6TGDI engine of the new generation Tiggo 8 has a maximum power of 145kW and a peak torque of 290N?m. Matching with it is the Getrak 7DCT wet powershift, which has a perfect balance between power and economy, with an acceleration of only 8.9 seconds per 100 kilometers and a comprehensive fuel consumption of only 7.4L per 100 kilometers.

　　Gu Chunshan, Director of Chery Automobile Powertrain Technology Center, explains the powertrain.

　　At the same time, the power combinations such as 1.5TCI+6DCT and 1.5TCI+MT also have good performance. While taking into account the economic performance of the vehicle, they have the same abundant interior space, cutting-edge intelligent technology and trendy interior and exterior design to meet the daily use needs of users with different needs.

　　The design is beautiful to a new height, and the new technology is luxurious interior.

　　In appearance, compared with the current Tiggo 8, the new generation of Tiggo 8 is younger and more dynamic. The Chery international design team LED by Kevin Rice, a famous former BMW car designer, used a more fashionable lattice chrome grille in the design, adding multi-cavity reflective LED automatic headlights, high-energy dynamic turn signals, touch keyless entry into the body design, double exhaust true tail throat and through LED blackened taillights, which made the new generation of Tiggo 8 vehicle more scientific and technological, and integrated into it.

　　Steve Eum, Executive Director of Chery Automobile Design, explains the design concept of the new generation Tiggo 8.

　　At the same time, the interior of the new generation of Tiggo 8 can be described as "completely new". The exclusive three-screen interactive technology luxury driving cockpit at the same level adopts the forward-looking design concept of "wide body, embracing and suspending" to create a horizontally integrated suspended instrument panel and central control area, with full-featured Learpee seats, advanced electronic gear shifting and wireless charging of mobile phones, creating an unprecedented sense of technological luxury.

　　Smart at your fingertips, equipped with L2 autopilot.

　　In addition to power and design, the new generation of Tiggo 8 also incorporates AI artificial intelligence genes, adding more leading intelligent technology configurations.

　　At the level of intelligent network connection, the new generation of Tiggo 8 has evolved on the basis of the original functions of "real-time intelligent cloud interconnection, enhanced natural voice interaction and remote vehicle control by mobile phone", adding two black technology functions of "AI face recognition technology" and "AI intelligent cloud housekeeper".

　　Orfila, director of networking of Chery automobile infotainment vehicle, introduced the Frank Zhiyun system.

　　In terms of intelligent configuration, the new generation of Tiggo 8 has added many intelligent configurations that are only available in luxury cars, such as RICSCS remote active cockpit self-cleaning system, inductive smart bracelet, 360 bird’s-eye panoramic ultra-clear reversing image, wireless charging of mobile phone and many other intelligent driving assistance configurations. These configurations can make the new generation of Tiggo 8 easier to drive, safer to drive and more convenient to park.

　　Inductive smart bracelet

　　In terms of intelligent driving, the new generation of Tiggo 8 is the first mass-produced model of China brand to achieve L2 automatic driving, with dozens of market-leading or unique intelligent driving configurations such as APA automatic parking and LKA lane keeping. The car is equipped with full-speed ACC adaptive cruise system, which can realize full-speed adaptive cruise of 0-150 km/h, making driving easier for users.

　　SLA speed limit sign monitoring and active reminder function

　　Yin Tongyue, Party Secretary and Chairman of Chery Automobile, said at the press conference that as the flagship model of the Tiggo SUV family, the new generation Tiggo 8 is a masterpiece of technological innovation in Chery for 22 years. The powerful 1.6TGDI engine, leading platform technology, intelligent networking system with AI gene, and L2-level autonomous driving technology are not only the highest level of Chery, but also represent the highest level of the domestic automobile industry.

　　Since the debut of the new generation of Tiggo 8 at the Shanghai Auto Show, Chery Automobile has invited media and intended users to carry out public testing activities with a scale of more than 100,000 people in more than 200 cities across the country, which has been widely praised. I believe that with the official launch of the new generation of Tiggo 8, more consumers will understand and like this high-quality SUV with performance, beauty and intelligence.

?

The M7 sold well just after the pre-sale. The outside world is concerned about Huawei, which sells cars, rather than building a well-off society. Huawei stole all the limelight.

This is the third car that Huawei has cooperated with Cyrus, a subsidiary of Xiaokang, and the second car under the AITO brand. Strictly speaking, M7 is not Huawei’s own car, because its brand name, manufacturing and sales revenue are all owned by Xiaokang Sailis. But the outside world believes that this is Huawei’s car, which was released by Huawei, sold in Huawei’s stores, and personally sold by the top leaders of Huawei’s automobile business.

Actor Hu Jun and Olympic boxing champion Zou Shiming both booked M7. Anyone with a discerning eye can see that they are coming for Huawei, not a well-off society.

The outside world is worried that Xiaokang will become Huawei’s foundry, but Xiaokang does not admit that it has its own ideas. Xiaokang wants to use Huawei’s strength to realize the transformation of new energy automobile business, and the sparrow becomes a phoenix. Its new factory in Shapingba, Chongqing, which is used to produce M7, is called "Phoenix".

But the cooperation with Huawei is both beautiful and dangerous.

From the first car, the Celestial SF5, to the third car, the M7, Huawei’s involvement is getting deeper and deeper, and its voice is getting bigger and bigger.

A Cyrus channel manager told Shentu that the previous rule was that Huawei was in charge of sales and marketing, while Cyrus was in charge of delivery and service, but recently, Huawei slowly began to infiltrate delivery. "The head and deputy head of some stores are all Huawei people, and they are very ambitious."

No company has ever been involved in building cars like Huawei. Huawei has always denied building a car, but it is infinitely close to building a car, making its boundaries blurred. The so-called "asking the boundary" is somewhat "asking the boundary".

However, this does not prevent a well-off society from making money. Shortly after the release of M7, Xiaokang changed its company name to "Sailis" and announced that it had completed a fixed increase of 7.1 billion yuan, which is the largest auto financing project of A shares this year.

Above the water, the two sides cooperated to build a car, which was prosperous, but below the water, the undercurrent surged, and both sides played their own abacus.

Asking for directions by throwing stones: the first car and the third venture

Before cooperating with Xiaokang, Huawei had already entered the automobile industry, and was officially announced at the Shanghai Auto Show in 2019. At that time, it was positioned as a component supplier.

Its partners are not only well-off. BAIC, Changan and GAC, three traditional car companies with deep backgrounds, all cooperated with Huawei, and the time was earlier than Xiaokang.

But in the end, the deepest cooperation with Huawei, the earliest landing and the biggest movement were the well-off society with the weakest sense of existence.

Xiaokang is a traditional car company in Chongqing, and it doesn’t rank very well in the car-making rivers and lakes in China. The earliest company was called Yu ‘an Group, which made motorcycles and had nothing to do with cars. Later, it cooperated with Dongfeng Motor to build the brand "Dongfeng Xiaokang", cut into the automobile industry, and became famous by low-priced vans, and the company was renamed "Xiaokang".

The cooperation with Huawei can be regarded as the third venture of a well-off society.Xiaokang wants to take the road of cooperation with Dongfeng again-set up a new company, Sailis, and build a new energy automobile brand, AITO. The company was renamed "Sailis".

For a well-off society, Huawei’s role is just like the Dongfeng of that year, and it is a white knight on the road to transformation.

Previously, the brand image of Xiaokang has been relatively low-end. Since 2016, it has been a new energy vehicle, which has cost a lot of money and achieved little results. This time, it chose to give its soul to Huawei, trying to make another gamble in the direction of new energy vehicles.

Huawei has always declared that it won’t build cars and wants to be a supplier, but now Yu Chengdong, who is actually in charge of Huawei’s automobile business, has ambitions beyond suppliers.

Huawei is deeply involved as a supplier in the Extreme Fox Alpha S HI version, with many highlights and strong gimmicks, but it has repeatedly delayed delivery; Aouita, built in cooperation with Chang ‘an and Contemporary Amperex Technology Co., Limited, has a high starting point, but it is still unknown whether the market will buy it or not. Only a well-off society, let Huawei take the lead in "getting on the bus", and it is three in one breath.

From mobile phones to cars, Huawei is broadening its own borders on the one hand, and on the other hand, it is also looking at it while walking, throwing stones and asking for directions.

If Huawei is the person who asks for directions on the road to building a car, then a well-off society is a stone thrown by Huawei.

Sailis SF5 is the first car sold by Huawei. This car was released at the Shanghai Auto Show in April last year, produced by Xiaokang, equipped with Huawei’s smart cockpit solution HiCar, electric drive system and audio unit, and sold in Huawei’s mobile phone experience store.

This first "investment" was not successful, and more than 8,000 vehicles were delivered in 2021. One of the reasons is that Huawei is not deeply involved in this car.

Sailis SF5 was actually released as early as 2019. This is the first model of Xiaokang Sailis, and its sales volume is very bleak. After Huawei reached a cooperation with Xiaokang in 2021, it sent a team to improve this car. However, due to the tight time, this car has no essential change in product strength.

After a bad start, Huawei threw out the second stone, this time it was the new brand AITO and the first model M5, or it cooperated with Xiaokang.

Compared with Lisi SF5, Huawei should be more involved in M5. Huawei led the design, R&D and marketing of the M5, and installed all the Huawei components that can be used, including the Huawei HarmonyOS system. Therefore, this car is called the first HarmonyOS car.

The new car was also released by Huawei. Yu Chengdong spent more than an hour at the end of the conference to promote the car.This is the first time in the automobile industry that a mobile phone manufacturer has released cars produced by other car companies.

This second "vote" was a success. Under Huawei’s vigorous shouting, the M5 delivered over 10,000 yuan in three months, which caused some splash in the Jianghu.

There is a saying in the industry that "three generations of Huawei produce high-quality products". By the time the third car comes to the M7, it already has the explosion potential.

M7 appeared at Huawei’s new product launch conference in July. Previously, Huawei has done a lot of preheating for it, which has aroused the market appetite. Yu Chengdong’s enthusiasm for promoting this car even surpassed that of mobile phones.

According to the official data, the M7 pre-sold 60,000 vehicles in three days. This achievement is quite eye-catching in the car circle, indicating that Huawei has figured out the way to sell cars.

However, the question also follows. Who does the car built under this cooperation mode belong to? How to locate your identity when you still have a weak sense of well-off?

Take what you want: Huawei wants fame, well-off society wants profit.

Huawei firmly controls the dominance of this cooperation. Many people have drawn the equal sign between the company and Huawei directly, so that the owner of M5 in the company has removed the "Sailis" logo from the rear of the car and replaced it with Huawei logo. Is Huawei building a car? It’s like a window paper, and it will break when you poke it.

Huawei needs cars.Even if "the automobile business is Huawei’s only loss-making business, which costs more than one billion dollars a year", it must be done.

After being sanctioned by the United States two years ago, Huawei was unable to get 5G chips from the outside and was forced to sell its glory. The mobile phone business that originally contributed a lot of revenue to Huawei experienced a cliff-like decline.Only cars can fill the gap in the lack of mobile phones.

However, it is not convenient for Huawei to build a car directly. Some analysts believe that Europe is an important market for Huawei’s traditional business. Huawei does not want to turn European car giants into enemies because of building cars, leaving a handle that is both a supplier and a competitor.

The top-level tone comes from Ren Zhengfei. He hopes that Huawei will become a global first-class supplier of smart cars and "help car companies build good cars". The "No suggestions to build cars" order issued by him is still valid for more than one year.

Yu Chengdong, the "hawk", is more anxious than others. He made a crazy test on the border of Huawei’s car-making, which not only violated Ren Zhengfei, but also cleverly went deep into the product process of car-making. The final product was two new cars arranged by Huawei, which created this magical cooperation model with Xiaokang.

“Generally, traditional Tier 1 suppliers are less likely to publicize, and consumers are more inclined to know about car companies than suppliers who provide parts.. Judging from the official information that Huawei wants to be a smart car, the positioning should be to be a Tier 1 supplier that provides parts for car companies. The boundary is relatively clear and will not enter the vehicle field. However, from the current cooperation with some automakers, there are also some cooperation with vague boundaries. Especially this year’s AITO brand. According to the experts of Third Bridge High-tech Consulting,The supplier role of Huawei Tier 1 seems to be beginning to blur.

Huawei took a step forward from Tier1 and became Tier0.5, which crossed the border a little bit and even took the lead. In this process,Xiaokang became that stone, which not only made Huawei ask for directions, but also let it cross the river by feeling the stones.

Let’s look at the other side of cooperation-Xiaokang.

Many people believe that Xiaokang is gradually becoming Huawei’s foundry and losing its dominant position. However, in the narrative of well-off, it is on an equal footing with Huawei and will not do OEM, even though it mainly undertakes the production function.

"I didn’t do a foundry before and now, let alone a foundry." Zhang Xinghai, who has stepped down as the chairman of the group and retired from the background, said categorically at an investor exchange meeting in January this year.

In Zhang Xinghai’s view, Xiaokang entered the automobile industry through cooperation with Dongfeng Group 18 years ago, and achieved the first successful cross-border without being a foundry. So if we cooperate with Huawei for the second cross-border, we will not be a foundry.

This is consistent with Huawei’s external caliber: "The car is still a well-off Cyrus, and Huawei’s role is to assist.. "

Whether it’s a main attack or an assist, it’s not a problem until the cake gets bigger, because there is no cake to be divided. It would be nice for both sides to do their best, take what they need and push forward the matter of building cars.

According to Xiaokang, the cooperation mode between Huawei and Xiaokang is:Huawei is deeply involved in product definition, quality control and channel sales, while Xiaokang is responsible for R&D, manufacturing, delivery, service and creating a life-cycle user experience.

In short, Huawei decides what cars to build and how to build them, and is responsible for selling them, while Xiaokang is responsible for production delivery and after-sales service.

Liu He, the channel manager of Cyrus, confirmed this statement to Shentu. "Huawei is responsible for sales and marketing, and Cyrus is responsible for delivery and service, so the experience center is Huawei and the user center is Cyrus." He said. At the beginning of this year, Celeste’s national stores have been changed into AITO brand user centers one after another, in order to prepare for fully promoting the sales and service of vehicles with the brand of Wenjie.

Regardless of the project dominance, the benefits that a well-off society will gain from it are obvious.

An industry insider who is close to a well-off society told Shentu,The brand of the car is well-off, and the sales revenue is well-off. For every car sold by Huawei’s stores, the corresponding commission is extracted.. Therefore, even if Huawei is deeply involved in product definition, it will still be a supplier model in the end.

For Huawei, the long-term strategic significance is greater than the short-term financial return. Huawei took this opportunity to penetrate the intelligent networked automobile market, go deep into the automobile manufacturing process, and complete the layout in terminal sales, which is more convenient than building cars directly by itself.

Moreover, as long as the series of models in the world continue to sell well, Huawei has set a benchmark case in the industry, which has laid the foundation for Huawei to cast a bigger net.

Don’t ask West East: Will the delicate relationship be broken?

After more than a year of cooperation, although there are rumors from time to time, Huawei has not made equity investment in Xiaokang. This casts a layer of uncertainty on the stability of this cooperation.

"There is no joint venture between Huawei and Xiaokang, and it can be withdrawn immediately if it is withdrawn." Liu He said to the deep road.

At present, both Xiaokang and Huawei are open to the outside world."It is not up to us to decide who Huawei cooperates with." Xiaokang once said.

Huawei is now involved in building a car in three modes:

First, as a component supplier., providing car networking modules and other spare parts products to car manufacturers, such as Huawei’s motor and battery management system, etc. This model has the lowest participation of Huawei;

The second is HI(Huawei Inside) mode.Car companies use Huawei’s complete set of smart car solutions, and the tail of the vehicle is marked with "HI". Typical cases are extremely fox and Aouita;

The third is the "Huawei Intelligent Selection" model., led by Huawei, provides full-stack solutions, and Huawei terminal BG defines products, carries out industrial design, grasps user experience and realizes product sales. This model has the deepest participation of Huawei.

Of these three modes, the first two toB (for enterprises) and the third toC (for consumers), and Yu Chengdong, who has been in charge of Huawei’s consumer business before, is famous for his "big mouth", prefers the third mode. Xiaokang is the only partner with a project under this model.

Huawei has every right and freedom to choose more partners, just as it can decide whose car to drive into its 5000 stores nationwide. It is reported that Chery, Jianghuai and Polar Fox, in addition to Cyrus, have reached cooperation intentions with Huawei to choose smart cars.

Previously, only Celestial SF5 and Wenjie M5 were sold in Huawei offline stores. With the delivery of the Extreme Fox Alfa S HI version, Aouita 11 opened the reservation, and more models were queuing to enter Huawei stores. Xiaokang will soon be no longer the only one.

Huawei’s background and power make many car companies both love and fear when they cooperate. Liu He said to Shentu, "Huawei has people in almost every department in Celeste, and the personnel department is no exception."

Contradictions and frictions in cooperation are inevitable. Liu He was puzzled by the complicated relationship between Cyrus and Huawei, and it was difficult for him to understand Huawei’s culture. "Xiaokang wants to learn Huawei’s wolf culture, but Huawei’s so-called wolf culture shows a strong desire for control and wants to catch everything. It’s really unbearable."

Xiaokang is well aware of his situation. How to maximize the benefits in this subtle cooperative relationship and draw a clear line of safety at the same time is a big test for a well-off society.

Xiaokang doesn’t want to be a foundry,It hopes to turn Huawei’s power into its own and gain more say for its future development.

An anonymous user said that Xiaokang invited Huawei to write the basic law of Xiaokang, learn super hard every day, make a value evaluation system, and offer online classes like universities, with various activities every month. These practices are to learn from Huawei’s organizational competitiveness.

This is also reflected in the organizational structure.

At the end of last year, Xu Lin, CTO of Xiaokang Co., Ltd., added a new title-President of Celeste (rotating), which was the first time that Celeste appeared as the rotating president. Huawei began to implement the rotating CEO system as early as 2011, and implemented the rotating chairman system in 2018.

According to a recruitment information obtained by Shentu, Xiaokang was still recruiting a rotating president in March this year, and his work place was located in Chongqing. At that time, he was also recruiting the general manager of the Science and Technology Center, the general manager of the M5 product lines in Wenjie, and the director of Huawei’s background strategic planning department. The position of director of strategic planning department is directly related to Huawei, requiring familiarity with Huawei BLM and leading the strategy formulation of BU or BG.

Xiaokang has its own ideas, and it tries to use Huawei’s strength to complete organizational change and strategic transformation.

Some people regard the cooperation between Huawei and Xiaokang as a special choice in a special period. In the difficult period of each other, the two sides hit it off and created an unprecedented cooperation mode, leaving a big stone behind the already unsettled lake surface of the car circle.

This thrilling leap may enable Huawei to cross the river and go ashore well-off. But after crossing the river, the time to cut the cake has not yet arrived.