作者： admin

What is the poison vermicelli？

Original Professor Liu Shaowei Professor Liu Shaowei

"Poison vermicelli"

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Vermicelli is a kind of traditional food deeply loved by Chinese people, and it has a long history of processing. There have been records about making vermicelli in ancient books such as Qi Min Yao Shu and Compendium of Materia Medica. Vermicelli is a strip-shaped, filamentary or ribbon-shaped product mainly made of starch such as potatoes and beans through the processes of mixing, molding, cooling and drying. According to the standard GB/T23587-2009, vermicelli is called "vermicelli" if the product diameter is more than ≤1 mm, and vermicelli is called "vermicelli" if the diameter is less than or equal to 1 mm. Generally speaking, vermicelli is better than vermicelli.

Vermicelli is rich in raw materials, simple in production and operation, diverse in product forms, deeply loved by consumers, with broad market prospects and rapid development of the industry. Vermicelli products can be eaten in a variety of ways, such as mixing, frying, steaming, stewing and cooking. At present, vermicelli products have become one of the essential foods on the table of Chinese consumers, and many vermicelli products have been widely exported to Japan, South Korea, the United States and Europe and other countries and regions.

However, with the development of social economy and the improvement of people’s living standards in China, consumers’ demand for high-quality, nutritious, convenient and diversified foods is increasing day by day, as well as economic restrictions, the problems affecting the healthy development of vermicelli industry in China are becoming increasingly prominent, and counterfeiting incidents occur frequently, which has attracted the attention of our government and relevant departments.

What do you know about "poison vermicelli"?

Where did the vermicelli come from?

The picture comes from the Internet.

At the 315 party in 2022, CCTV exposed the "fake sweet potato vermicelli in Yuzhou" because cassava starch was used as the inferior sweet potato starch. The ingredients of an "iron stick yam vermicelli" produced in Yuzhou City, Henan Province read: whole juice of iron stick yam, sweet potato starch and drinking water, but the actual yam composition is only about 20%, and the main raw material is unlabeled cassava powder. Some responsible persons said that using cassava starch instead of sweet potato starch was a hidden rule in the industry for 10 years. "All of them are made of cassava, with a good conscience and more sweet potato powder."

What are the hazards of "poison vermicelli"

The picture comes from the Internet.

Sweet potato starch contains carotene and vitamin C, and it is also found that sweet potato contains anticancer substances with high nutritional value. Two kilograms of sweet potato starch can produce about one kilogram of vermicelli. The price of one kilogram of sweet potato starch is between 3.5 yuan and 4 yuan, while the market price of one kilogram of pure sweet potato vermicelli is about 8 yuan. The profit of producing sweet potato vermicelli with pure sweet potato starch is very thin, but the price of one kilogram of cassava starch is only 1.8 yuan, and the purpose of shoddy is to maximize profits. From the appearance, both kinds of starch are white and delicate, and it is difficult to distinguish the vermicelli if it is not compared in detail, so merchants use these characteristics to "confuse the fake with the real".

The picture comes from the Internet.

In addition to the price, consumers will be detrimental to the interests. The most daunting thing is that cassava starch is toxic when eaten raw. The roots, stems, leaves and skins of cassava all contain a toxic substance called "cyanosides". Fresh cassava is the most toxic, and eating 150g raw may lead to poisoning. In 2019, there were incidents of "eating cassava poisoning" in Yunnan and Guangxi. However, this kind of "cyanoside" will disappear at a high temperature above 70℃, so cassava starch needs to be heated before it can be eaten, while ordinary starch has no natural toxin and can be eaten directly. This kind of "fake sweet potato starch", once a large number of raw vermicelli are eaten by mistake, or cassava is not peeled when it is made into starch, the consequences are unimaginable and there are great security risks. Long-term consumption of this food containing "cyanosides" will also pose a serious threat to health.

How to distinguish "poison vermicelli"?

Look at the color

The picture comes from the Internet.

The color of sweet potato vermicelli is yellow and dark; Cassava vermicelli is white, transparent and smooth to the touch.

However, many manufacturers of vermicelli intentionally add food pigment instead of the color of sweet potato vermicelli in order to save costs and earn high profits to the maximum extent. In this case, we must use the second method to assist in identification-smell.

Smell

After the pure sweet potato vermicelli is soaked in hot water, the water in the bowl is still clear, the vermicelli does not fade, and the faint sweet potato flavor can be smelled; After cassava vermicelli was soaked in hot water, the water became turbid, and the vermicelli was crystal clear, but it smelled without any smell.

Toughness and bending degree

The picture comes from the Internet.

In the dry state, sweet potato vermicelli is very brittle and brittle, and it will break when it is folded. Therefore, there will be a lot of crumbs on the shelf where sweet potato vermicelli is placed, and it is easy to soften when cooked in a pot. On the other hand, if the vermicelli is very tough and needs scissors to cut it off, it means that the vermicelli is not pure sweet potato vermicelli because various ingredients such as gelatin and cassava powder were added in the production process.

Burn with fire

Sweet potato starch is made of sweet potato with high starch content, and its tissue shape is composed of tiny particles, which is not strong in water absorption and has the characteristics of crystallinity. After being lit with a lighter, it will emit black smoke, but it will not produce a pungent smell. After burning, it will produce black powder, which will become fine powder with a gentle pinch. However, if the noodles made of cassava powder are ignited with a lighter, they will not burn fully. If you pinch the powder by hand, you will find that the hardness of the powder is stronger, and even there will be tiny particles that cannot be pinched.

Tips

When buying sweet potato vermicelli, don’t be greedy for cheap, get what you want for a price, be vigilant about this matter and let your family and yourself have peace of mind.

Expert in this paper: Huang Xinhe, master candidate of food research and development in East China University of Science and Technology.

Liu Shaowei, doctor of food safety, member of expert group of Shanghai Food Safety Research Association, member of food safety professional committee of Shanghai Food Society, doctor of engineering from Pennsylvania State University, and postdoctoral fellow from Kansas State University.

~ references ~

[1] Chen Bing. Study on the preparation and preservation of fresh and wet spinach vermicelli [D]. Chongqing: Southwest University, 2016.

[2] GB/T 23587-2009 vermicelli [S].

[3] Chen An, Xu Yan, Zhang Zhiming, et al. Present situation and development countermeasures of vermicelli production in China [J]. Grain and Feed Industry, 2007(2):12-14.

[4] Yin Yuyun, Guo Xuguang, Wendy Wang. Sampling monitoring of starch and starch products in Henan Province and problem analysis [J]. Modern Food, 2019(12):192-196.

Read the original text

[Winter trip to Tibet] The Tibetan secret hidden by a cherry

Cctv news(Reporter He Chuan) Less than 200 kilometers south of Lhasa, there is a snowy town called Zedang. At night on December 20, 2016, the street lights in the town were bright and people and cars were mixed. In the corner of the street, a row of small shops filled with mangosteen, strawberries, kumquat, ponkan and other fruits are particularly eye-catching in the night in a plateau town with an altitude of more than 3,500 meters.

In the front row of Mr. Zhang's fruit shop is a kilo of cherries in 80 yuan.

In the front row of Mr. Zhang’s fruit shop is a kilo of cherries in 80 yuan.

The reporter randomly walked into a roadside stall without a store name and found that the richness of fruit types inside was amazing: fruits that can be seen in big cities such as Beijing, Shanghai and Guangzhou are basically available here. One basket of fresh cherries especially aroused our curiosity: Where did this valuable anti-season fruit come from and where did it go? Who is consuming these fruits?

Mr. Zhang, the owner of the fruit shop, told the reporter affirmatively: "Most of the guests in these two months are locals. This cherry is a catty in 80 yuan, which is already a preferential price. The people here like it very much. It’s strange to eat it. A basket of cherries can be finished in three or four days."

Mr. Zhang comes from Pengzhou, Sichuan, and has been doing fruit business in Tibet for three or four years. In a few words, Mr. Zhang answered the whereabouts of these fruits. When talking about the recent business situation, Mr. Zhang had reservations: "The business is not good recently, and it sells more than 2,000 yuan a day, which is much worse than the tourist season."

December is the off-season of tourism in Tibet, and tourists habitually conclude that winter in Tibet must be ice and snow, so the number of tourists who choose to visit Tibet in winter is much less than that in spring and summer. But even so, according to Mr. Zhang’s conservative view, the monthly turnover of this small fruit shop in the off-season has reached 60 thousand yuan. Excluding the basic expenditure of about 10 thousand yuan per month, according to the gross profit of 30% of the vegetable and fruit industry, Mr. and Mrs. Zhang earn at least 15 thousand yuan per month in this season.

"When my new friends in the mainland asked me if your children were going to ride over the snow-capped mountains when they went to school, I silently took pictures of eating cherries in frozen Tibet, as well as local strawberries, pineapples and cherry tomatoes and sent them to him." Tsering Tashi, a local youth from Zedang Town who went to college in Beijing, told reporters humorously: "What is used to in Tibet today is the secret of Tibet for many people who don’t understand the development and changes in Tibet in recent years."

This strawberry is produced in a greenhouse in Lhasa, Tibet.

This strawberry is produced in a greenhouse in Lhasa, Tibet.

According to the official website of Xizang Autonomous Region government, the per capita disposable income of Tibetan farmers and herdsmen reached 8,244 yuan in 2015, up by 12% over the previous year, and has maintained double-digit growth for 13 consecutive years. This is the confidence that people in Xizang can consume a catty of cherries in 80 yuan. People in Xizang’s happy life now is an open secret in every place in Tibet.

Until the end of the interview, Mr. Zhang did not tell reporters where these cherries came from. In fact, it’s no mystery: about 100 kilometers from Zedang to Lhasa is Gongga Airport. Here, fruits from all over the world and all over the country can arrive on the same day or the next day. In other words, bananas picked from Hainan Island in the morning can be placed in the living room of college student Tsering Tashi’s home at night.

The Tibetan secret hidden by a cherry is the happy life that people in Xizang has become accustomed to.

Promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization

Hunan Daily All-Media Reporter Cao Xian Su Li Peng Yahui
Reviving the great cause opens a new chapter. On October 16th, The 20th National Congress of the Communist Party of China（CPC） opened in the Great Hall of the People.
"From now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups in the country to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization."
The report made by the Supreme Leader at the opening meeting of the 20th National Congress of the Communist Party of China clearly defined the mission and task of the Communist Party of China (CPC) in the new era and new journey, and led the whole party and people of all ethnic groups to unite and struggle for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way. After listening to the report on the spot, the representatives of the Hunan delegation were greatly encouraged and redoubled their efforts. They unanimously stated that they should closely unite around the CPC Central Committee with the supreme leader as the core, strengthen their confidence, work hard, and forge ahead bravely on the new journey of building a socialist modern country in an all-round way.
The report made by the Supreme Leader pointed out that the essential requirements of Chinese modernization are: adhering to the Communist Party of China (CPC)’s leadership, adhering to Socialism with Chinese characteristics, achieving high-quality development, developing people’s democracy in the whole process, enriching people’s spiritual world, achieving common prosperity for all people, promoting harmonious coexistence between man and nature, promoting the building of a community of human destiny and creating a new form of human civilization.
"Chinese modernization is the socialist modernization led by the Communist Party of China (CPC)." After listening to the report, the delegates said that the key to understanding the essential requirements of Chinese modernization is to see that only the Communist Party of China (CPC) can plan the correct direction for socialist modernization, draw the correct path, provide reliable institutional guarantee, and fully mobilize the enthusiasm of the people. "Only by adhering to the Communist Party of China (CPC)’s leadership and adhering to the socialist modernization road can our modernization road make sense."
(On April 26th, 2021, Shaoshan Village, Shaoshan Township, Shaoshan City, the former residence of Comrade Mao Zedong was full of tourists. Yu mingcai)
Delegates to 20th National Congress of the Communist Party of China (CPC), Mao Chunshan, Party Secretary and Village Committee Director of Shaoshan Village, Shaoshan Township, Shaoshan City, has a deep feeling about this. Founded in 1925, Shaoshan Special Branch of the Communist Party of China is one of the earliest rural party branches in the Communist Party of China (CPC). In the past hundred years, people in this red hot land, under the leadership of the Party organization, have continued to struggle and forge ahead, turning backward poor mountain villages into well-off and well-off villages. Today, the baton of history has passed to Mao Chunshan’s generation. Mao Chunshan said: "It is the unswerving goal of the’ two committees’ in our village to always uphold and strengthen the leadership of the Party, adhere to the correct direction of progress, and lead the people in Shaoshan village to a better day."
(On April 29th, 2021, Shaoshan Village took on a new look. Yu mingcai)
The development and change of Shaoshan Village is the epitome of tens of thousands of administrative villages in Sanxiang. The happy life of Shaoshan village people today is a portrayal of the happy life of more than 70 million people in Hunan.
Building a socialist modern country in an all-round way is a great and arduous undertaking with a bright future and a long way to go. The deputies said that on the way forward, we must continue to unswervingly uphold and strengthen the party’s overall leadership.
(On September 1, 2021, the newly-built Shazhou Furong School was officially opened in Shazhou Village, Wenming Yao Township, Rucheng County, and the freshmen who reported for duty were ushered in one after another. Photo by Guo Liliang, chief reporter of Hunan Daily Full Media)
"With the strong leadership of the CPC Central Committee with the Supreme Leader as the core and the scientific guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, the grand cause of building a socialist modern country in an all-round way and comprehensively promoting the great rejuvenation of the Chinese nation will be invincible." Walking out of the meeting, Wu Jupei, secretary of delegates to 20th National Congress of the Communist Party of China (CPC) and Chenzhou Municipal Party Committee, expressed his feelings with "full of confidence, lofty sentiments and full of energy". He said that he will make the spirit of the conference become a household name in Chenzhou, and promote the spirit of the conference to go deep, practical and effective in Chenzhou with the state of striving for strength, courage and dedication. Focus on the "five major" support and "ten major" work of strengthening industry, foundation, talents, culture and environment, accelerate the construction of a world tourism destination, a national innovation demonstration zone, an important growth pole of Hunan, and a vanguard of open development, and write a brilliant chapter in the new Chenzhou of socialist modernization.
China, with a population of 1.4 billion, has stepped into a modern society as a whole, and its scale exceeds the sum of the existing developed countries. It will completely rewrite the modern world map, which is a major event with far-reaching influence in human history.
"You can’t copy mechanically, and you can’t blindly admire it. You can only get out of the’ China Model’ based on specific national conditions." Daive, secretary of the Party Committee of delegates to 20th National Congress of the Communist Party of China (CPC) and Hunan University, believes that the reason why Chinese modernization is stereotyped in the new era of Socialism with Chinese characteristics lies in that the CPC Central Committee with the Supreme Leader as the core has grasped the major social contradictions and changes based on the overall situation of the great rejuvenation strategy of the Chinese nation and the unprecedented changes in the world in the past century, took people’s longing for a better life as the goal, put forward a series of new ideas, new ideas and new strategies, and stimulated new vitality of the economy and society and the general public.
Chinese modernization is to gradually realize the common prosperity of all the people. Since the 18th National Congress of the Communist Party of China, 6.82 million rural poverty-stricken people in Hunan Province have all been lifted out of poverty, 6,920 poverty-stricken villages have all been listed, and 51 poverty-stricken counties have all taken off their hats, winning the battle against poverty and building a well-off society in an all-round way, creating good conditions for promoting common prosperity.
(On July 29th, the wooden buildings in Shibadong Village, Shuanglong Town, Huayuan County were interdependent and surrounded by green hills, just like a modern version of Fuchun Shan Jutu with unique Miao characteristics. Hunan Daily all-media reporter Li Jian Fu Cong photo report)
Chinese modernization is also reflected in the harmonious coexistence between man and nature. In the past ten years, the forest coverage rate in Hunan has increased from 57.34% to 59.97%, the wetland protection rate has increased from 50.16% to 70.54%, and the air quality and surface water quality have improved year by year. The proportion of excellent air days in the whole year has exceeded 90%, and the excellent rate of 147 "national examination" sections of surface water has reached 97.3%, and the general public has enjoyed the most inclusive welfare.
"The basic requirement of Chinese modernization is to realize people’s yearning for a better life as the starting point and the end result. In 2021, Hunan’s per capita GDP exceeded 10,000 US dollars, and the general public budget revenue was 1.82 times that of 2012, which laid a solid foundation for the development of social undertakings that people are generally concerned about, such as education. " Delegates to 20th National Congress of the Communist Party of China (CPC), deputy secretary of the Education Working Committee of the Provincial Party Committee in charge of daily work, Xia Zhilun, director of the Provincial Education Department and secretary of the Party Group, said that at present, the development level of basic education in Hunan Province exceeds the national average, higher education has entered the stage of popularization, and modernization has been supported by intelligence and talents. "Hunan’s economic strength, scientific and technological strength have jumped to a new level, and the education system, social security system and medical and health system have been continuously improved, which can verify that the Chinese-style modernization road is the correct modernization road and the inevitable choice of historical logic and practical logic.
In the future, can the road of Chinese modernization become wider and wider? Youth is the key factor.
"Youth breeds hope and youth creates the future." Delegates to 20th National Congress of the Communist Party of China (CPC) and Li Zhichao, secretary of Hunan Provincial Committee of the Communist Youth League, feel honored with their mission. He said that the Communist Youth League has the responsibility to lead the young people in contemporary China, strengthen their faith, confidence and belief, be a faithful believer in Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, and firmly take the road of Chinese modernization, which is the only way and the right way to build a modern and powerful country. In Hunan, the youth league organization will make good use of more than 1,200 platforms and more than 24 million fan resources to promote the spirit of the 20th Party Congress to reach the hearts of every young person, so as to accelerate the growth of batches of qualified socialist builders and successors.
The coast of the Yangtze River, Dongting Lake and Chenglingji Port in Yueyang are busy day and night. In the first three quarters of this year, the container throughput reached 693,300 TEUs, and it is making every effort to sprint the megaports along the Yangtze River.
(June 30, busy Yueyang Chenglingji Xingang Wharf. Hunan Daily, all-media reporter Yi Angshe)
The opening door is getting bigger and bigger, and the quality of high-quality development is getting better and better. In the past ten years, Hunan’s total economic output has leapfrogged one after another. In 2012, the province’s total economic output was 2.22 trillion yuan, and it jumped to 4.61 trillion yuan in 2021, ranking first in the country.
Roll up your sleeves and go ahead, rain or shine. In the decade of the new era, the Communist Party of China (CPC) led the people of China to write great changes, and Chinese-style modernization provided a new choice for mankind to realize modernization.
New era, new journey. Report to the 20th CPC National Congress of the Party made it clear that from now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.
"Strive to explore the Yueyang path of Chinese modernization and strive to promote high-quality development." Cao Puhua, secretary of delegates to 20th National Congress of the Communist Party of China (CPC) and Yueyang Municipal Party Committee, was excited. He said that Yueyang, which is connected with the river and the sea, will implement the new development concept completely, accurately and comprehensively, achieve a new leap in "strong industry" and strive to build a high-quality development growth pole in Hunan; Construct a new pattern on the basis of "opening up and leading" and actively be the pioneer of reform and opening up in inland areas; Polish new business cards on the "green demonstration" and build a green development demonstration zone in the Yangtze River Economic Belt with high standards; Draw a new picture on "the common prosperity of the people", enhance people’s well-being and improve people’s quality of life.
Building a socialist modern country in an all-round way is a great and arduous undertaking with a bright future and a long way to go. The next five years will be a crucial period for the overall construction of a socialist modern country. Full of energy, the delegates said in succession that they should strengthen their ambition, backbone and confidence, face up to difficulties, unswervingly follow the bright road of Chinese modernization, and write a more splendid chapter for Socialism with Chinese characteristics in the new era.
Autumn is crisp, and the first phase of the key embankment reinforcement project in Dongting Lake area of Hunan Province grabs the "golden period" and races against time to promote the project construction. Seize the opportunity of the country’s new round of expanding effective investment policies, Hunan systematically plans a number of major projects and key plans, which plays an important role in stabilizing the economic market.
On the way forward, there are bound to be various difficulties and challenges, so we must be prepared for danger in times of peace and prepare for a rainy day. "Adhere to the bottom line thinking and extreme thinking, play a good first move, take the initiative, and coordinate development and safety." Delegates to 20th National Congress of the Communist Party of China (CPC), Director of the Provincial Water Resources Department and Party Secretary Luo Yijun, felt a great responsibility. He said that Hunan is a big water conservancy province with abundant water resources, and at the same time, there are certain risks in water security due to uneven distribution in time and space. Hunan will effectively prevent and resolve major risks, accelerate the high-quality development of water conservancy, and provide solid water conservancy support for the construction of a modern new Hunan by accelerating the construction of Hunan water network, scientifically defending against floods and droughts, improving the level of rural water supply security, and deepening the protection and management of water ecology.
(Participating in writing: Liu Yongtao Yu Rong Xiao Xiufen Liang Keting)
[Editor: Wang Yaobing and Tang Jiajun (Internship)]
[Source: Hunan Daily New Hunan Client]
Reporting/feedback

What are the key points to consider in a good activity planning scheme？

This paper will share the idea of activity planning from two aspects: pre-preparation and online preparation, and analyze the details that need to be paid attention to.

Today, let’s talk about online activity planning. All the partners who have done operations know that activity planning is one of the core tasks in operation.

Pre-preparation is mainly shared from the aspects of insight into user needs, activity themes, activity targets, activity selling points, activity rules, product selection, activity cycle, budget and effect estimation, and publicity channels.

Among them, the selling point of the activity is the core of the whole activity, and it is also an important factor to determine the final effect of the activity; Commodity selection and channel promotion follow the product and channel in the four elements of operation. The purpose of doing activities is to tap and upgrade the transformation of new and old users through core selling points and the use of superior commodities and channels, and finally achieve the purpose of innovation and secondary transformation.

Understanding users’ needs is the first step in activity planning. What are the needs of users at this stage? Why are there these needs? List and analyze them one by one.

What the event operators have to do is how to meet their needs and make them feel satisfied; In the end, a good reputation is formed, and the users themselves have become the propagandists and promoters of the platform, which is the most ideal result.

  • Mining from users’ psychological needs: analyze users’ current psychological demands, and what can be done to impress them?
  • Mining from users’ material needs: analyze users’ current material needs, and what do they urgently need?
  • Mining from the investigation of competitors: by investigating the situation of competitors, we can understand their current marketing strategies and gain insight into user needs.

After the user’s needs are clearly understood, the next step will be easy to start!

The theme of the activity is generally determined according to the annual activity plan, such as traditional holidays, western festivals and industry-created festivals throughout the year.

Generally speaking, the theme of the activity should not be too long, and it should be concise, relevant, novel in meaning and unique to some extent.

The theme of the activity should be accompanied by a subtitle or core selling point to set off the distinctiveness of the theme and let the users participating in the activity know the core selling point of the activity in a short time.

Such as:

  • Tmall double 11, 10% off the audience
  • JD.COM 618, send 2000 for over 1000.
  • Suning.cn summer season, purchased in 0 yuan.
  • Dangdang Book Festival, buy one and get two free.

The object of the activity refers to whether the activity is aimed at new users or old users. The marketing selling points of new and old main products are different. Generally speaking, the selling points for new users are larger and the cost is relatively high. For old users, we mainly maintain the activity of old users and the second purchase and transformation, with less power in selling points and appropriate cost control.

Such as:

  • For new users: send novice gift packages, deduction coupons, discount coupons, cash-filled red envelopes, etc.
  • For old users: send shopping points, postage cards, coupons, lottery places, etc.

As we have said above, the selling point is the core of the activity and an important factor that determines the breadth and effectiveness of the activity; Therefore, firstly, we should strengthen the idea of selling points that are easy to spread, and secondly, we should strengthen the idea of selling points that are attractive to the objects of activities. These two points must be established within the appropriate cost range, and remember that any activity is not aimed at high subsidies.

(1) Easy to spread：

It is necessary to ensure that both the sharer and the sharee have benefits, so as to form a communication effect, more and more people will participate, and at the same time, the sharer and the sharee will be indirectly transformed into their own members; Such as JD.COM’s "Divide up JD.COM beans and get cash."Activity, launched by Pinduoduo"Free spellingActivities, etc., while sharing activities, indirectly gained a large number of users, thus realizing the fission of user sharing.

(2) Attraction：

The attraction of the selling point of the activity is the catalyst for the transformation of the activity; The general forms of expression are buy-and-send, full-court xx discount, buy X to send X, pre-charge xxx yuan to send xxx yuan, limit free of charge, limit lottery, spike and so on. No matter which form, it is ultimately inseparable from the controllable cost principle, which maximizes the cost performance ratio without losing its appeal.

Every time you plan an activity, you can create one or two explosions appropriately, use them to drain and refresh, and then conduct secondary guidance through the second explosion to create a sustainable consumption pattern.

Explain and restrict some details of the activity:

  • Whether the user object targeted by the activity is a new user or an old user, or it does not distinguish.
  • What conditions can I meet to get the activity reward?
  • What goods are within the scope of activities?
  • Whether to set the threshold of consumption quota?
  • Is there a limit on the number of awards?
  • Do you want to set a participation threshold for users participating in the activity?
  • Need to explain the active portals, such as PC, APP and WAP.
  • Whether the reward of this activity overlaps with other activities;
  • Description of the issuing time of the activity reward.
  • Instructions on how to contact customer service if you have any questions about the activity.
  • The right to interpret this activity within the scope permitted by law belongs to the owner, etc.
  • Selection of explosion models: select 1-2 models, with low cost (0 profit), wide audience, strong acceptance and easy dissemination.
  • Selection of sub-explosions: The number depends on the platform, so as to guide the selection criteria of secondary transformation, a small amount of profit space and the combination of high and low costs.
  • Selection of general commodities: the quantity depends on the platform, with large profit space and easy acceptance by users as the standard.

There is no fixed standard for the activity cycle, which is based on the estimated activity effect. The length of time depends on the duration and heat of the festival, which varies according to the actual situation.

  • Cost budget: activity commodity cost, activity reward cost estimation, activity sharing and publicity cost, plus activity planning and preparation cost, etc.
  • Effect estimation: how much registration, turnover, turnover, conversion rate of each link and ROI are completed.

If there are many choices, we can’t estimate them one by one, but only according to the average price of all commodities, the average transaction quantity and the average transaction cost.

Whether to adopt channel publicity depends on the scale of the activity and the budget of the company that initiated the activity.

Of course, free channel promotion is the first choice, so the combination of self-media platform, WeChat WeChat official account, WeChat group, SMS, industry forums, a certain number of online media and other promotion is the current cost-effective choice! In the case of insufficient budget, payment channels, such as search engine keywords, information flow, big V, etc., can try to only advertise brands.

Landing page UI diagram, banner, landing page link, addition of active page TDK, addition of data monitoring code.

Preheating and official SMS, pre-heating and official self-media tweets, pre-heating and official forum tweets, pre-heating and official WeChat friends circle forwarding pictures and texts, pre-heating and official official WeChat group publicity pictures and texts.

Search engine keyword material preparation, information flow promotion material preparation, and other hard and wide material preparation.

Attached below is a list of material preparation items before the whole activity goes online:

Activity operation is a very brain-consuming activity, with a wide range of considerations and many details, ranging from the high cooperation of various matters to the correctness of each word.

Activity operation is one of the important categories of network marketing. Its function is not only limited to the purposes of innovation, promotion and transformation, but also the series of regular activities can enhance the brand’s popularity and influence and help broaden the user base.

After the activity, you need to make a summary, mainly analyze the shortcomings according to the estimated effect of the activity, and put forward optimization suggestions to avoid the same problem in the next activity!

Well, that’s all for the event planning, and I hope it can bring you gains!

　

Author: Minghang said operation (WeChat WeChat official account: minghang0205)

This article was originally published by @ Minghang. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

White-collar workers in Guangzhou CBD watch this exhibition. The original works are from artists Zhan Zhongxiao and Jincheng.

Text/Yangcheng Evening News All-Media Reporter Huang Zhouhui Correspondent Chen Jiqing Huang Shujuan

Figure/Yangcheng Evening News All-Media Reporter Deng Bo

On April 20th, "One Line Two People-Zhan Zhongxiao Jincheng Line Drawing Art Exhibition" opened in Guangzhou International Finance Center [M Space]. The exhibition was sponsored by China National Academy of Painting, Guangzhou Federation of Literary and Art Circles and Guangdong Artists Association, with Lin Lan and Meng Xiande as academic hosts, Ye Zhenghua and Wang Xiang as curators, and more than 70 original classics of the two artists were exhibited. Previously, two artists, Zhan Zhongxiao and Jincheng, were invited to the Yushun Art Museum in Heilongjiang, which was a great success.

Master and apprentice inherit and explore the art of line drawing

China’s line drawing art has a long history. With the development of the times, it has become more and more rich in connotation, with a myriad of implications. There was an incisive summary of the "eighteen strokes". At that time, Japanese Ukiyo-e was deeply influenced by China’s printmaking techniques in Ming and Qing Dynasties. With freehand line language, it described the life of the common people in the Edo era, and even had an impact on contemporary animation works-Takehiko Inoue’s cartoon "The Odyssey" and the animated film "The King of Dogs", which were being shown. The pictures and characters all had the shadow of China’s line drawing.

With the evolution of history, people’s aesthetic tastes are ever-changing, and contemporary painters are making unremitting exploration and practice to create works with the flavor of the times. Zhan Zhongxiao and Jincheng are the representatives among them. They know each other in line drawing and cherish friendship. They are a pair of tacit apprentices. The two artists have strong personal styles, one is old and the other is fashionable; One is thin and the other is thick.

One of the works exhibited in Zhan Zhongxiao this time, Arc Flashing, was published in 1973, which has just celebrated its 50th anniversary. It used to be a model for teachers and students of eight fine arts colleges to learn from the line drawing, and it is also a portrayal of the course of China’s line drawing art from prosperity to decline, and now it is back on its feet. Zhan Zhongxiao’s early works are mainly comic books and illustrations, with meticulous pictures, ingenious composition and exquisite costumes and props. In the 1990s, he was not satisfied with the exploration of comic books and illustrations, but turned his attention to the category of big art, and began to use the technique of line drawing to create Chinese paintings, forming an independent personal style system, which was called "Zhan Yi Description" by artists such as Feng Yuan and Lu Yushun.

As the inheritor of the intangible cultural heritage "line drawing art", Zhan Zhongxiao, with his unique artistic practice, has expanded the boundaries of Chinese painting, increased the diversity of contemporary painting in China, and expanded the territory of line drawing art, so he is famous at home and abroad.

Jincheng, another artist participating in the exhibition, is an animation artist and publisher transformed from comic books. He is a leader in the animation industry in China. He once founded Manyou magazine, which is regarded as a milestone of original animation in China, and entered the 20th China Animation Golden Dragon Award. In the 1980s, he published "Ming Girl" in the Comic Book, which became a cover work, leaving a strong impression on the art world in the early days of reform and opening up.

The works on display this time include comics and illustrations created by Jincheng in his early days, as well as a new work "Minimalist Girl" in recent years. Jincheng’s use line is bright, bold, simple and smart. In his line-drawing works, people can always find large chunks of blank space, and in the continuous rhythmic figure outline, they accidentally find hidden "broken lines", which are interesting and imaginative.

Move art works into CBD for exhibition.

"Line drawing is a treasure of Chinese culture, stretching for thousands of years. It is not only the basis of various painting shapes, but also an art form that the public loves. This time, the line-drawing works of Zhan Zhongxiao and Jincheng will be moved into CBD, so that art can go out of the art museum and no longer be shelved. The organizers hope to attract more young people’s attention and fully feel the beauty of line drawing art. " At the opening ceremony, Ye Zhenghua, one of the curators and full-time vice chairman of Guangdong Artists Association, introduced the initial intention of this exhibition to the guests.

According to reports, this exhibition integrates many cross-border resources such as art, culture and commerce, hoping to use the influence of urban landmarks in Guangzhou IFC to enlarge the scope of artistic radiation, attract more audiences to feel the charm of traditional art, and sow the seeds of imagination, inheritance and innovation in people’s hearts.

The reporter noticed at the scene that the exhibition was very attractive. White-collar workers from Guangzhou IFC and the surrounding CBD office buildings came to watch, and tourists from flower city square also came to punch in.

Ministry of Education： 29 provinces have started the comprehensive reform of the college entrance examination, and the number of provinces with unified proposition has reached 27.

CCTV News:The Ministry of Education held a press conference today (September 15th) to introduce the progress of the reform of the examination enrollment system since the 18th National Congress of the Communist Party of China. Wang Hui, director of the College Students Department of the Ministry of Education, said that up to now, the Ministry of Education has successively issued a series of supporting policies with four pillars and eight pillars, such as implementing the high school level examination, strengthening and improving the comprehensive quality evaluation, standardizing the college entrance examination, implementing the strong foundation plan, promoting the classified examination of higher vocational colleges, and reforming the enrollment of art and sports examinations. It has guided 29 provinces (autonomous regions and municipalities) to start the comprehensive reform of the college entrance examination in five batches, and all localities have formulated reform implementation plans and organized them in an orderly manner in light of actual conditions. An examination enrollment model of classified examination, comprehensive evaluation and multiple admissions has been formed, which has improved the system and mechanism of promoting fairness, scientific selection and strong supervision, and improved the enrollment system of modern education examinations with China characteristics.

At the same time, the Ministry of Education has deepened the reform of examination content, and the educational function of college entrance examination proposition has been continuously strengthened. Implement the fundamental task of cultivating people by virtue, build an examination content system to guide students’ all-round development in morality, intelligence, physique, beauty and labor, and further strengthen the educational function and active guiding role of the college entrance examination. Strengthen the connection between teaching and examination, improve the quality of propositions, lay a solid foundation, and focus on examining students’ key abilities such as independent thinking and applying what they have learned to analyze and solve problems. The number of provinces that have increased the use of national unified proposition papers has reached 27.

Xiaomi on the tuyere, why is it heavy in Nanjing？

Wuxiangjun Nanjing released

Xiaomi on the tuyere, why is it heavy in Nanjing?

□ Non-phase business trends

01

What is the biggest advantage of Xiaomi Automobile?

Lei Jun said that intelligence and ecology are the core advantages of Xiaomi. Xiaomi SU7 can be interconnected with Xiaomi’s mobile phones, tablets, computers and household appliances. "People, cars and homes are all ecological", which connects all intelligent terminals together as never before. With the listing of Xiaomi Automobile, a group of automobile ecological supply chains with Kechuang as the core has gradually taken shape.

Recently, the first phase of the East China Headquarters Project of Xiaomi Group was completed, and it is estimated that 5,000 people will be stationed in the office after its opening in April. Xiaomi Group’s East China headquarters is located in Jianye, Nanjing, just across the street from Alibaba’s Jiangsu headquarters. It will become the largest R&D center in China except Xiaomi’s Beijing headquarters. It is committed to the breakthrough of new technologies and new formats, the development of intelligent hardware and the Internet of Things, and the creation of Xiaomi’s ecological chain by integrating upstream and downstream industries and enterprises. In addition, Xiaomi has also opened a large-scale "Xiaomi Automobile Delivery Center" in the southern new city of Nanjing.

It is worth mentioning that in order to "move" talents from Beijing to Nanjing, Xiaomi’s salary is basically unchanged. It will also provide talented apartments, and employees will immediately receive high benefits such as housing purchase qualifications. Many Xiaomi technicians are eager for such generous treatment of "migratory birds". After all, compared with Beijing, Nanjing’s housing prices, prices, transportation, education and ecological environment are more livable. With the advantages of cultural tourism resources, the topic of "Come to Nanjing" in Weibo has been screened many times, and many tourists come to punch in because of Nanjing’s convenient transportation and countless beautiful scenery.

A friend of Xiaomi said that in Nanjing, the cost of buying a home is only 6 million, while Beijing needs 30 million.

East China headquarters of Xiaomi Group. Source: Sunshine City Forum

02

Of course, Xiaomi’s settlement in Nanjing is not all about "welfare" for employees, but more importantly, it is to expand the progress of research and development and promote the improvement of Xiaomi’s ecological chain.

Looking at East China, Nanjing is undoubtedly the best choice.

Because all cities where Internet companies are developing rapidly are inseparable from the core factor-the support of talents. One of the most important reasons for Xiaomi to put the country’s largest headquarters in Beijing is the support of many universities. It is also based on this perspective that the largest R&D center outside Beijing is located in Nanjing.

What many people don’t know is that many international and domestic manufacturers have their R&D headquarters in Nanjing. As a highland of science and education, as of June 2023, Nanjing has 51 universities, including Nanda University, Dongda University, Nanyou University, China Southern Airlines, South Institute of Technology and Hehai University. This point, in the whole East China region, is second to none. Moreover, compared with Shanghai and Beijing, the R&D cost is relatively low and the cost performance ratio is full.

Lei Jun, as an invisible boss in China’s investment circle, is well versed in the strategic layout. As a technological innovation enterprise, Xiaomi’s core competitiveness is actually talents. Where do these talents come from? Naturally, it comes from top universities.

Both NTU and NTU boarded the hot search because of the "Alumni IPO". According to incomplete statistics, since 2020, the Department of Photochemistry of Nanjing University has harvested six listed companies with a total market value of over 150 billion yuan, including Aidi Pharmaceutical, Legend Bio, Trina Solar, Heyu Medicine, Huahai Chengke and Tengya Seiko. At the other end of the Southeast University, Kelly Y Zhou, founder of Zhihu, Yu Dunde, CEO of Tuniu.com, Mao Daqing, founder of Youke Workshop, Qiu Yujing, a chip unicorn, and others also came out of Southeast University.

Boston in the United States has always been known as "Athens in the United States" and "the cradle of American industrial revolution". Because there are more than 250 thousand college students here, and there are famous schools such as Harvard, MIT, Tufts University, Boston University and Northeastern University. At the same time, Boston has a high proportion of people with college education or above, which is consistent with Nanjing.

Nanjing is to the Yangtze River Delta what Boston is to the New York metropolitan area.

03

Because of the gathering of talents, Nanjing has not only attracted a large number of scientific research factories, but also enjoyed a long-standing reputation in the manufacturing industry driven by these scientific research forces.

For example, Inventec, the main foundry of Xiaomi mobile phone, is located in Nanjing. Xiaomi just entered the mobile phone market in 2010, and many big manufacturers are unwilling to help OEM. In the end, Xiaomi found Inventec, and Inventec tailored a cost-effective design and supply chain for Xiaomi. Five years later, Xiaomi mobile phone won the first place in the country with an annual sales record of 70 million units. Lei Jun has feelings for the city of Nanjing.

In addition, according to Wind’s statistics, there are currently 50 listed companies that have entered the "Xiaomi Automobile Concept". In terms of cities, Jiangsu Province ranks first, with 15 Xiaomi automobile suppliers located in Jiangsu, accounting for 30%. Xiaomi automobile relies on ecology, and the integration of ecology often needs the support of software technology. Nanjing, as a "famous software city in China" and a national advanced manufacturing cluster (software and information services), has sustained and strong industrial development, and has gathered many game, scientific research and commercial software enterprises. This kind of atmosphere is an important pillar of an Internet company, and it is handy to put software research and development in Nanjing.

Of course, there is also a very pragmatic component. The cost of employing IT workers in Nanjing is lower than that in Shanghai and Hangzhou in East China, and the land price is relatively cheap. The government also provides support, which is very cost-effective for enterprises to start their own businesses. According to Xiaomi’s financial report, Xiaomi’s R&D personnel account for 52%, and more than half of its employees are engaged in R&D, and it is estimated that the investment in R&D will exceed 100 billion in the next five years.

The development of science and technology enterprises mainly depends on two factors, talents and capital. Putting the R&D headquarters in Nanjing not only has the source of living water, but also saves costs. Why not?

Nanjing has both talent gathering effect and industrial manufacturing support. Compared with other non-first-tier cities, Nanjing has great advantages in intellectual research and development, and it is not an exaggeration to call it "the city of scientific research". As a science and technology highland in China, Xiaomi is in a heavy position in Nanjing, just to take advantage of its intelligence and supply chain to quickly push the development of Xiaomi’s ecology to the fast lane.

This is the second half of Xiaomi Automobile, and it is also a leap from "manufacturing" to "intellectual creation" of Xiaomi Automobile.

Original title: "Xiaomi on the tuyere, why is it heavy in Nanjing? 》

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Zhongshan Mercedes-Benz EQE SUV cuts prices! Discount 130,000, don’t miss it.

[car home Zhongshan Preferential Promotion Channel] is offering a large discount in Zhongshan, with the highest discount rate reaching 130,000 yuan and the lowest starting price of only 356,000 yuan. If you are interested in this car, please click "Check the price of the car" in the quotation form to get a higher discount.

中山奔驰EQE

The design of Mercedes-Benz EQE SUV embodies the combination of elegance and strength. The front face adopts a unique closed air intake grille design with eye-catching LED headlights, which shows the sense of luxury and technology. The overall body lines are smooth, showing a dynamic and fashionable style, but also losing the classic elements of Mercedes-Benz brand.

中山奔驰EQE

Mercedes-Benz EQE SUV has a body size of 4880mm long, 2032mm wide and 1679mm high, with a wheelbase of 3030mm. In terms of appearance, EQE SUV has smooth lateral lines and 19-inch rims, showing a fashionable and dynamic style. The tyre size is 235/55 R19, and the front and rear tracks are 1649mm and 1662mm respectively, which provides stable handling performance for driving.

中山奔驰EQE

The interior of Mercedes-Benz EQE SUV adopts luxurious and modern design style, creating a driving environment where technology and comfort coexist. The steering wheel is made of high-grade leather and equipped with electric up-and-down and forward-and-backward adjustment functions to ensure that drivers can get a good grip in different driving postures. The central control area is equipped with a 12.8-inch super-large screen, which supports multimedia system, navigation, telephone, air conditioning and voice recognition control system of sunroof, providing convenient operation experience for drivers. The front seats are made of imitation leather, and the front and rear seats, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way) can be adjusted, with heating and ventilation functions, providing drivers and passengers with comfortable sitting positions. At the same time, the seat also supports electric memory function, and both the driver’s seat and the co-pilot seat can save and restore personalized settings. The car is also equipped with multiple USB and Type-C interfaces to facilitate passengers to charge electronic devices. There are three USB ports and one Type-C port in the front row, and two USB ports and one Type-C port in the back row. In addition, the front row is also equipped with mobile phone wireless charging function, providing drivers with convenient charging methods.

中山奔驰EQE

Mercedes-Benz EQE SUV is equipped with a powerful motor with a maximum power of 300 kW and a maximum torque of 858 Nm, providing excellent power performance and driving experience.

The owner of car home gave a positive evaluation of Mercedes-Benz EQE SUV. He mentioned: "The power is OK, the interior is luxurious, and Mercedes-Benz has its own aura." This evaluation fully reflects the advantages of Mercedes-Benz EQE SUV in power performance and interior design.

Observation of private economy in the new era： independent innovation promotes the ＂running＂ transformation and development of private enterprises

　　[Private economy and high-quality development in the new era]

　　Over the past 40 years of reform and opening-up, the private economy has been growing and playing an important role in entrepreneurship, employment, technological innovation and tax contribution. China’s economic development has created the China miracle, and the private economy has contributed greatly, especially compared with the external dependence path and mode of early technology introduction and technology imitation, private enterprises have significantly improved their awareness and ability of independent innovation.

　　In the first ten days of September, the investigation results of the "Private Economy and High-quality Development in the New Era" visiting the private enterprises in Guangdong, Zhejiang, Hubei and other places showed that the private economy structure was being optimized, independent innovation became the key word of development, emerging industries were born with innovation, and traditional industries were also blessed with independent innovation to achieve "running" transformation and development.

　　Emerging industries are "born with innovation"

　　When General Secretary of the Supreme Leader visited Guangdong last year, he emphasized that "to realize the grand goal of the great rejuvenation of the Chinese nation, we should have ambition and backbone to accelerate the enhancement of independent innovation capability and strength, strive to achieve independent control of key core technologies, and firmly grasp the initiative of innovation and development in our own hands."

　　Independent innovation achieves "China speed". The interview found that in recent years, with the guidance and support of various policies, many private enterprises have focused on creating new cutting-edge products and breaking the western blockade by themselves, which not only gradually narrowed the gap between them and Europe and the United States, but also provided more and more creative ideas.

　　Mass spectrometer is one of the most advanced fields of scientific instruments, which has been mastered by a few developed countries such as Europe, America, Germany and Japan for more than 110 years, and more than 95% of the domestic market has been occupied by foreign countries. Since 2004, Guangzhou Hexin Instrument Co., Ltd. has ventured into the "no man’s land" in China, with the aim of "being a mass spectrometer in Chinese", Do not forget your initiative mind has studied hard and mastered the core technology of mass spectrometer, constantly breaking through innovation and filling the technical gap in China. In recent years, Hexin entered the field of general mass spectrometry instruments for scientific research, and the detection performance index of single particle aerosol mass spectrometer independently developed reached the international leading level, breaking the international monopoly of this technical index.

　　At present, Hexin ranks among the best in the field of mass spectrometry in China and has become one of the high-end mass spectrometer suppliers in the world. "We must constantly break through key core technologies, build the first benchmark of cutting-edge scientific instrument manufacturing enterprises in China, and enter the competition of the first echelon in the world." The relevant person in charge of Hexin said.

　　In the field of infrared detector chips, when the technology, equipment, technology, raw materials and talents were blocked by the West and the core chip was "stuck", Wuhan Gaode Infrared Co., Ltd. concentrated on research and development, and raised more than 2 billion yuan by itself. After eight years of hard work, it developed an infrared detector chip with completely independent intellectual property rights, and its technical performance reached the level of the first echelon in the world, filling the gap in this field in China. High-tech infrared chip can be packaged at wafer level of 120×90, which is only a quarter of the size of the little finger nail shell, and can realize the complete infrared imaging function. At present, it has entered thousands of households as a consumer electronics module, realizing the complete localization of infrared detector chips.

　　Gaode infrared company has successfully developed an infrared detector chip with its own intellectual property rights. (Photo courtesy of Gaode Infrared)

　　Another amazing chip is the 1280×1024 detector chip, which is the most advanced refrigerator chip at present. Its effect is not like that of traditional infrared imaging. The picture is as fine as that of visible light, and the detection distance and action distance are very long. "We can proudly say that we have reached the forefront of the world in the infrared chip industry." The person in charge of Gaode Infrared said.

　　Ubisoft, which has been focusing on artificial intelligence and robot research and development, was selected as one of the "50 Smart Companies" in MIT Science and Technology Review in 2019 this year. You must choose the core technology in the field of robotics — — Starting with servo steering gear, we have accumulated a series of core technologies for long-term research and development, and the main technologies are independently developed, which are at the top international technical level. Excellent talents are the key to development. You must choose to attract scientists and technical experts from all over the world to join, and set up relevant laboratories with universities such as Tsinghua University, Sydney University, Huazhong University of Science and Technology and Central Academy of Fine Arts, which have become the core competitiveness of enterprises.

　　"Advanced technology and core technology can’t be obtained or bought, and we have to struggle on our own. Before the company was established, Ubisoft embarked on the road of technological innovation. " Zhang Wei, chief financial officer of Ubisoft Technology, said that Ubisoft started from the research and development of servo steering gear, and it took five years to overcome technical difficulties, achieving global leadership in performance parameters, stability and cost performance, and maintaining all the technical advantages of independent intellectual property rights except chips in the industry.

　　United as one, United as one. Private enterprises pay attention to independent innovation, which is the only way to climb the peak of science and technology in the world. Zhang Yuzhe, an expert who visited the investigation team, pointed out that the development model that relied on technology introduction and low labor cost in the past could no longer promote the high-quality development of enterprises. Private enterprises should base themselves on their existing foundations and comparative advantages, constantly promote the innovation of products, formats and business models, steadily enhance their own scientific and technological innovation strength, and realize strategic adjustment to adapt to the new normal of economic development.

　　Intelligent transformation of traditional industries "running" upgrade

　　Different from the emerging industries that are "born with innovation", private enterprises in traditional manufacturing industries want to be at the forefront in the new round of scientific and technological revolution and industrial transformation, and they must also be motivated by innovation, energetic by reform, and continuously enhance their enthusiasm and sense of mission for independent innovation, transformation and upgrading.

　　The digital age is in the ascendant, and the tide of intelligence is unstoppable. Zhengtai Group, which focuses on electrical components, power equipment and new energy industries, is actively implementing the machine substitution project, creating a new green, efficient and lean intelligent manufacturing model with the deep integration of industrialization and informationization, and accelerating the conversion of old and new kinetic energy. Zhengtai has set up three R&D centers in North America, Europe and Asia-Pacific, carried out independent innovation and technology pre-research, and formed a diversified and open R&D system. Explore the "Industry-University-Research" integration model with Tsinghua University, Shanghai Jiaotong University, Xi ‘an Jiaotong University, New South Wales, the United States, Europe and other institutions, integrate global innovation resources, and promote enterprise R&D innovation and personnel training.

　　In Hangzhou, Zhengtai Smart Factory introduced and independently integrated a full set of domestic automatic photovoltaic production equipment, which basically possessed most of the intelligent elements required by Industry 4.0, and showed the powerful power of intelligent manufacturing in hardware equipment, production technology and industrial software, which reflected the highest manufacturing level of many photovoltaic modules in China at present, and has been selected into the Sino-German cooperative intelligent manufacturing demonstration project of the Ministry of Industry and Information Technology.

　　It is one of the important breakthroughs in the transformation of traditional manufacturing industry to realize the orderly and efficient development of intelligent industrial chain through the interconnection of traditional business, artificial intelligence, big data and cloud computing.

　　CNC robot, automatic production line, personalized online customization & HELIP; … Driven by the digital revolution, Aokang Group Co., Ltd. is accelerating the pace of transformation with the help of digital interconnection and intelligent upgrade. Aokang’s "Smart Factory" — — Since the flying weaving workshop was officially put into use in 2017, it has been operating 24 hours a day, with a daily output of 3500-4000 pairs of uppers, which is the daily output of 150 workers in the traditional knitting workshop. In the store, Aokang Smart Store and C2M Experience Hall use technologies such as face recognition and crowd intelligence recognition to analyze sales behavior, integrate the preferences of different consumer groups, and meet the growing needs of consumers more efficiently and intelligently through data-driven and experience-driven.

　　Aokang flying weaving workshop. (Photo courtesy of Aokang)

　　"For Aokang, innovation is the only way to seize the opportunity of transformation and upgrading." Wang Zhentao, chairman of Aokang Holdings, said, "Driven by big data, Aokang will further integrate digital consumption scenarios, create new channels for shoe industry development, and promote artificial intelligence to empower and upgrade traditional industries."

　　Standing at the new crossroads of high-quality development, private enterprises will retreat if they don’t advance, and they must constantly improve their independent innovation and "run" transformation and upgrading. Zhang Yuzhe suggested that by continuously expanding open cooperation, carrying out collaborative innovation, promoting integration of defense and civilian technologies and other measures, we should innovate the organization mode of technology research and development, actively build an ecological circle around ourselves, promote the independent control of core technologies in key industries and the overall breakthrough of industrial chain innovation, realize the historical transformation of core key products from "unavailable" to "basically available" to "basically usable" and "leading development", and finally form the industrial ecological advantages based on core key products.

　　(Economic Daily-China Economic Net reporter Li Fang Yang Xiufeng Wang Yuying Wei Min)

The online drama ＂Chess Soul＂ was launched on October 27, and Hu Xianxu performed a counterattack against youth.

Poster of TV series "Chess Soul"

On October 23rd, the youth fantasy online drama "Chess Soul", with Ying Dai, Zhu Zhenhua and Zhao Wenzhu as the chief producers, directed by Liu Chang and starring Hu Xianxu, Juck Zhang, Hao Fushen, Han Mubo, Ji Li and Zhai Guanhua, first exposed the poster of the "Chess Soul" version, and announced that it would meet the audience on October 27th. This play is adapted from the comic book Chess Soul of the same name by Japan Jiying Society.

Hu Xianxu takes the lead and plays the leading role in the interpretation of realistic adventure youth.

The online drama "Chess Soul" has attracted many fans’ attention since it started shooting. Once the news that Hu Xianxu plays Xiaoguang was exposed, it attracted a large number of viewers’ attention. The role of "Time" in the play requires both a sense of youthful sunshine and emotional depth in the performance. Hu Xianxu is laughed at by everyone as "the old play bone after 00" and is undoubtedly the best person to play this role. And "Chess Soul" is also the first film and television work starring Hu Xianxu after his 18-year-old adult ceremony.

In order to better shape the characters in the play, Hu Xianxu also made a lot of efforts. On the one hand, he made the image as vivid as possible, and was closer to the feelings of ordinary students. On the other hand, he also systematically studied Weiqi under the guidance of professional chess players. In the preview of this release, the youthful temperament of "Time" is fully exposed, sometimes naughty and sometimes funny, and even the "chess soul" who has gone through thousands of years has been teased by him.

Stills of Hu Xianxu TV series "Chess Soul"

Chu won the Millennium, reappearing the human time, and Yu Liang accompanied him to grow up and witness his love.

The online drama "Chess Soul" tells the story that time (played by Hu Xianxu) found an ancient chessboard by chance, thus he got to know Chu Ying, the first person in Nanliang Weiqi who had been entrenched in the chessboard for thousands of years, and gradually became interested in Weiqi under his influence, and inspired himself to become a professional Weiqi player.

The "Chu Won" played by Zhang Chao is the soul of the whole play, which finally shows its true meaning in this preview. In addition to taking care of fans’ feelings as much as possible in modeling, as a live-action drama series, Chess Soul has added a transparent visual effect in its production in order to create a special state of "Chu Won", greatly enhancing the fantasy temperament of the whole drama and giving the audience a novel visual experience.

Another important person who witnessed the growth of "time" was also exposed in this poster and preview. Yu Liang, played by Hao Fushen, is called "the noble son of chess", and even more, he and Xiaoguang have become rivals who chase and inspire each other. As soon as Xiao Liang appeared, his handsome and refreshing appearance was very eye-catching, and his serious affection made people feel the concentration and love of this talented boy from Weiqi family.

Focus on the quality of content and reject the stereotype of youth drama

The launch of the youth fantasy online drama Chess Soul aims to tell the persistence and struggle of youth from the perspective of juvenile growth, find what you love, pursue dreams with a group of people who also love, experience blood and loss, and gain inspirational stories of friendship and life goals.

When it comes to "youth drama", it is easy for people to think of love stories in a preconceived way, while "Chess Soul" insists on starting from the content, rejecting the rigid definition that youth drama must be "in love" and creating a youth drama only related to love and blood based on touching emotions.

The youth fantasy online drama "Chess Soul" is produced by iQiyi, jointly produced by Xiaotangren Media and Houhai Culture, and produced by Xiaotangren Media, and will be launched on October 27, 2020.