作者： admin

What are the routines of I like you？ Zhao Lusi pushed too hard, and Lin Youyou had more slots for women.

After the broadcast of "I like you", it quickly occupied the hot search. This sweet pet dinner drama let the audience see the long-lost delicious food on the tip of the tongue, and also let the audience see the romantic bridge in Korean dramas. In particular, the ending song is simply a visual sense of Korean drama, and the model of Ouba+nervous little girl.

Tencent video of "I like you" has been played 390 million times, which is a good start. Major entertainments have given the play a good rating from the media. Gu Shengnan, played by Zhao Lusi, was a fine performer as soon as he appeared, and Lu Jin, played by Lin Yushen, staged a famous flour scene, as well as a famous coat scene.

The most direct thing is that Lu Jin and Gu Shengnan compensated for the car. Gu Shengnan cooked food to pay off debts, and they all smelled sweet taste through the screen. Although it is paying debts with food, it is actually an indirect cohabitation model for couples.

"I like you" is adapted from the blue-and-white novel "I finally wait for you". The play mainly tells the story that Gu Shengnan, who is very sad, has become more and more proficient in cooking after meeting Lu Jin, a poisonous tongue. Lu Jin, who eats food, is attracted by the food of Gu Shengnan, a witch. Thus, two people wrote a romantic love myth. Love may be late, but it will never be absent.

I like you scored 7.3 on Douban, which was 0.3 higher than the movie version of Takeshi Kaneshiro Zhou Dongyu’s Like Me, and the result was quite good.

Zhao Lusi’s overexertion is embarrassing, and Lin Yushen’s acting skills in man show are short-board.

Zhao Lusi, with her "Chen Qianqian in Rumor", became popular all over the country and jumped to the top. She is definitely the queen of idol drama. However, if you look at "I like you" carefully, you will find that there is no breakthrough in her acting skills, which is embarrassing, and she has not performed Gu Shengnan’s ghost horse elf at all.

In the play, Zhao Lusi gives the audience the feeling that he has been playing a character similar to Chen Qianqian and dancing in minutes. Xiao Bian’s watching the first ten episodes is like watching an idol drama in Taiwan Province 20 years ago. Especially in that crying scene, I almost cried out the sound of boiling water.

Lin Yushen stepped into the "uncle circle" by virtue of Lu Jin, whose personality is overbearing president+man show+manly+melancholy prince. Lin Yushen performed man show of Lujin and the overbearing president, but he didn’t perform masculinity. Therefore, he looks greasy. Comparing his Lu Jin with Takeshi Kaneshiro’s, LinYu’s Lu Jin lacks charm.

"I like you" has a strong sense of CP, and many kissing scenes are also very sweet.

In the original work, Gu Shengnan and Lu Jin are the CP of Uncle and Lori, and the collocation of LinYu Shen and Zhao Lusi in the play is also highly praised. The tacit understanding between the two people and those famous scenes allowed the audience to walk into the real fragrance scene in minutes. Sister Ruth and Uncle Lin Yushen are also regarded as immortals CP in idol dramas.

There are so many kissing scenes in "I like you". A careful analysis of the kissing scenes in the play will find that it has contributed to the feelings of the two. In the first episode, Sister Ruth left a bad impression on Uncle Lin Yushen. Gu Shengnan wanted to escape and had to tell Lu Jin in broken Korean. I didn’t expect Lu Jin’s Korean to match the authentic Korean. After this battle, Gu Shengnan lost.

The turning point in the warming relationship between Gu Shengnan and Lu Jin was that Gu Shengnan accidentally kissed Lin Yushen, and both of them felt the wonderful power of love. Later, they almost kissed in the corridor, either the lights were on or the uncle appeared, the atmosphere was destroyed and they didn’t kiss. It is a pity to be the host and hostess, and it is even more regrettable to be the audience.

Female three as saboteurs, disgraceful means comparable to Nothing But Thirty Lin Youyou.

In every play, there is a girl who is shouted by everyone. They are always saboteurs. In "I like you", there is a stalk in the general idol drama, that is, the third girl acted as a saboteur, and she was unkind when she appeared on the barrage.

Riemann, played by Li Qian, is the No.3 female in the play, which is also regarded as the villain in the play. She has a crush on the hero Lu Jin. As soon as Riemann appeared, he arranged a full schedule for Lu Jinan, and he also angered Gu Shengnan’s cooking skills in front of Lu Jin. This young lady was besieged by hundreds of millions of netizens as soon as she went online.

Li Qian once played Song Yuzhi in "The Tale of Two Dragons in Datang", but her acting skills were ok, and she didn’t suck powder at all.

Riemann is a man who uses means to destroy the feelings of men and women, which is comparable to that of Nothing But Thirty Lin You You, and will certainly arouse the hatred of hundreds of millions of netizens.

Gu Shengnan’s girlfriends interpreted plastic sister flowers, and shameless+routines promoted the development of the plot.

Some girlfriends in film and television dramas are very tight, such as Zhong Xiaoqin and Gu Jia in Nothing But Thirty, Sang Tian and Xiao Rou in Girl in Armor, Cheng Lu, Tian Lei and Ding Shiya in Who Says I Can’t Get Married, etc., all of which show the audience the depth of girlfriends’ affection.

The girlfriends in "I like you" look fake. Gu Shengnan’s girlfriends are shameless and always follow Gu Shengnan’s routine. For example, her joint uncle made Gu Shengnan drunk, and the two escaped, and all the expenses were paid by Gu Shengnan. The opening scene of male and female names is that Gu Shengnan stood out for his girlfriends, and as a result, he got into trouble.

Gu Shengnan’s best friend can be called a plastic sister flower, and her only existence is to promote the development of the plot. For example, Gu Shengnan made a mistake for her and scratched Lu Jin’s car. After getting drunk under her routine, Gu Shengnan slept in Lu Jin’s bed, so that men and women met more and more times.

However, the girlfriend Zhao Di also played a real girlfriend love, that is, Gu Shengnan went to see Lu Jin with witch soup, and Gu Shengnan finally understood his sincerity to Lu Jin.

Zhao Di also got the address of Lai Lu Jin’s family, and Gu Shengnan successfully sent the cake. Although she met Riemann, she also found a hidden enemy around her, which is also a good thing for her. Wen/Yin Yi Jiu

[＂New Era, New Platform, New Opportunity＂] Tangjiazhai Reservoir ＂Deformation Record＂： From ＂Stinky Ditch＂ to ＂Scenic Area＂ in one year.

Cctv news(Reporter wanglili Chi-Kin Leung) Recalling the first time I saw Tangjiazhai Reservoir in Xi ‘an, Pang Zhengxi, general manager of the Ecological Construction Company of Shaanxi Environmental Protection Group, was still haunted. "The water is dark and smelly. If you stay around for a while, you will cry and even vomit."

Tangjiazhai Reservoir was built in the 1970s, and once undertook the irrigation task of thousands of acres of farmland in surrounding villages. Since Jiangcungou landfill was built less than two kilometers upstream in 1994, it was quickly polluted by landfill leachate and became a stinking ditch, which seriously affected the lives of nearby villagers.

In the first four months of 2017, as the key supervision project of the Central Environmental Protection Inspector Group, the Inspector Group requested Xi ‘an to rectify Tangjiazhai Reservoir polluted by leachate from Jiangcungou Landfill, and the rectification should be completed by the end of December 2017.

Shaanxi Environmental Protection Group Ecological Construction Company undertakes the task of rectification. Speaking of the process of the treatment project, Pang Zhengxi said frankly that the construction is very difficult in the face of the problems of sludge deposition and accumulation for more than 20 years and the inability of large machinery to enter the site at the same time. After comprehensive treatment projects such as solidification and landfill of sludge in the pond, anti-seepage treatment and construction of artificial wetland water circulation system, on April 16, 2018, the national environmental protection department officially completed the acceptance and cancellation of this project, and the former stinking ditch became a scenic spot today.

The staff is explaining the products and projects in the exhibition hall (photo by CCTV wanglili)

The staff is explaining the products and projects in the exhibition hall (photo by CCTV wanglili)

Tangjiazhai Reservoir Management is only a project case of Shaanxi Environmental Protection Group since its establishment. On May 11th, in the b3 Industry Hall of Xi ‘an Qujiang International Convention and Exhibition Center, Shaanxi Environmental Protection Group, as the only state-owned eco-environmental comprehensive enterprise in Shaanxi Province, held a centralized exhibition with the projects and products of its 19 subsidiaries and 2 regional branches.

An advanced intelligent environmental protection platform integrating science and technology (photo by CCTV wanglili)

An advanced intelligent environmental protection platform integrating science and technology (photo by CCTV wanglili)

The reporter saw that in the exhibition hall, there is not only a smart and environmentally-friendly atmospheric intelligent grid platform that integrates science and technology, but also an atlas of rural garbage and sewage treatment, as well as a kitchen waste processor closely related to life.

The relevant person in charge of Shaanxi Environmental Protection Group said in an interview that Shaanxi Environmental Protection Group has always focused on sludge treatment like Tangjiazhai, focusing on solving the problems of solid waste disposal, air pollution prevention and control, urban and rural environmental sanitation integration, etc. Now, they have set up the province’s first 15 billion yuan environmental protection industry investment fund, all of which are demonstrating their confidence in becoming stronger and better, and their determination to protect the green water and green mountains of Sanqin.

＂New Ten Articles＂ Released Hainan Tourism Warmed Up Rapidly

Haikou, China Broadcasting Network, December 8 (Reporter Lin Weiwei) On December 7, the State Council issued the Notice on Further Optimizing the Implementation of COVID-19 Epidemic Prevention and Control Measures to the Comprehensive Group of novel coronavirus Epidemic Prevention and Control Mechanism, and put forward the "new ten" epidemic prevention and control measures. That night, the novel coronavirus Epidemic Prevention and Control Command issued the Announcement on Optimizing and Adjusting Relevant Measures for Epidemic Prevention and Control, and timely adjusted the prevention and control strategies. Immediately after the release of the policy, the market was ignited, and the search and booking of travel and tourism products rebounded rapidly. Can Hainan’s cultural tourism market usher in a "warm winter"? The reporter conducted a survey for this purpose.

Sanya Phoenix International Airport (photo by Yang Guangwang and Chen Zhenhuang)

The search volume of travel and tourism platforms has suddenly exploded.

Winter is the peak tourist season in Hainan, and the further optimization and adjustment of the epidemic prevention and control policy has undoubtedly enhanced the enthusiasm of many tourists who are preparing to come to Hainan for the winter. After the news was released, the search volume of Hainan’s tourist destinations in the Mawei platform rose sharply, among which the search popularity of "Sanya Holiday" rose by 450%, making it the destination with the highest increase in instantaneous visit popularity in China.

According to the data of one-way travel, from December 7 to 8, the search volume of inbound and outbound air tickets in Haikou and Sanya increased sharply, and both increased by more than 200% within one hour compared with the same period of the previous day. Among them, the popular starting points for air ticket search to Sanya and Haikou are Chongqing, Beijing and Harbin.

The reporter learned from haikou meilan international airport and Sanya Phoenix International Airport that in the past two days, the number of people entering and leaving Hong Kong at the two airports has increased significantly. Judging from the current air ticket booking information, it is expected that the two airports will have a peak number of people entering and leaving Hong Kong from the end of December to New Year’s Day next year.

Hotel B&B booking day rose by about 10%.

"From last night to now, I have received nearly a hundred phone calls. I feel that everyone has been squatting for too long and can’t wait to go out and have a look." Wang Defen, head of the "Wild Grass Global Tourism Boutique B&B" in Lingshui Li Autonomous County, Hainan Province, told the reporter.

Grass-growing tourism boutique B&B (Photo courtesy of respondents from Yangguang. com)

The B&B operated by Wang Defen opened in 2018 with 20 rooms, and the occupancy rate before the epidemic reached over 90%. In recent years, affected by the epidemic, the occupancy rate once dropped to less than half. Since December 5, many cities and counties in Hainan have successively issued announcements that foreign (returned) personnel in the province will no longer be classified and controlled, and the booking volume has risen instantly, and the occupancy rate has reached 100% in these days. "We have convenient transportation here and are close to the sea. It is the first choice for many repeat customers, so we are fully booked soon. Passengers who want to stay next need to book at least one week in advance. "

In addition to homestays, hotels in Hainan are also very sought after. Flying pig travel data shows that on December 7 and 8, the real-time search volume of hotels in Hainan increased by 30% compared with the same period of last week, and the search volume of hotels in Sanya, Haikou, Danzhou, Lingshui and Wanning all doubled compared with the previous weeks.

Star-rated hotels located in Dadonghai Tourism Resort in Sanya (Photo courtesy of Sanya Tourism Hotel Industry Association issued by Yangguang. com)

Tang Caixia, deputy secretary-general of Sanya Tourism Hotel Industry Association, told the reporter that the average occupancy rate of Sanya hotels was 33% from November 21 to 27 this year, down 3.8% from the previous month. On December 7, after further optimizing the epidemic prevention and control measures, the average hotel booking volume in the city increased by about 10% in a single day. At the same time, in order to attract tourists, major hotels and homestays have also planned various programs, and launched business trips, parent-child tours, couples tours and long-stay preferential packages to welcome the upcoming "peak season" of tourism.

"Judging from the current booking data, from December 18, major hotels and hotels in Sanya will usher in this year’s occupancy peak, and the average occupancy rate will reach about 80%, which is worth looking forward to." Tang Caixia said.

The choice of duty-free shopping and boutique tourism routes has increased.

In order to welcome the upcoming "peak season" of tourism, on December 7, Hainan launched the off-island duty-free New Year carnival season, which will last until February 5, 2023 (the fifteenth day of the first lunar month). During the event, six duty-free business entities and 12 duty-free shops on outlying islands in Hainan will launch various themed promotions to bring different duty-free shopping experiences to consumers.

Among them, stores and e-commerce sales platforms in Hainan Operation Center of China Free Group will launch preferential activities such as "China Free Handbag Festival" and "Buy and Give Full Reduction". Sea Travel Duty Free City will launch a series of marketing activities of "Sanya duty-free shopping first stop, making money when you buy it". Haikong Global Boutique Duty Free City will hold a series of promotional activities to welcome the Spring Festival and celebrate the anniversary with the theme of "He Xinchun+Celebration". Mission Hills Duty Free City in Haikou will offer discounts, multiple points and large gift certificates for many products. The National Free Sanya Store will hold a number of themed marketing activities such as "National Free Football Carnival-Meet the National Free Shopping Wonderful" and "Red Rabbit Exhibition to Welcome the New Year". Wangfujing International Duty Free Port will show consumers an interesting and diverse duty-free shopping space.

Tourists shop in Haikong Global Boutique Duty Free City (photo by Yang Guangwang, Li Haorong)

In the creation of tourist routes and products, cities and counties in Hainan have also made "big moves" to launch various forms of boutique tourist routes and products. Among them, Haikou launched a variety of theme activities from three aspects: tourism, culture and sports, and went to Hefei and Changsha to carry out tourism industry exchange meetings to attract tourists from Central China and East China to Haikou, so as to stir up Haikou’s winter and spring tourism market in advance. Sanya held a mobilization meeting to improve the safety production and service quality in the tourism industry at the end of the year and the beginning of the year, demanding that hotel room prices and tourist reception services should be done well, and actively planning to launch new tourism boutique routes. Changjiang, Dongfang, Wanning, Lingshui and other cities and counties combined with their own characteristics, launched a scenic tour, cultural tour, picking tour, surfing tour and other special tourism products.

Wang Suizhen, deputy mayor of Dongfang Municipal People’s Government, said that Dongfang, as the third largest coastal city in Hainan, is rich in tourism resources. In recent years, it has built several influential tourism cultural brands around outdoor sports, landscape, red culture and rural leisure, and will carry out various promotional activities in the near future to attract more people to travel to this beautiful coastal city, make it a "tourism cake" of the East, and promote the high-quality development of the tourism industry.

Two departments： all the central relief materials urgently allocated to Shanxi have arrived in the disaster area.

CCTV News:According to the WeChat WeChat official account news of the Emergency Management Department, the Office of the National Disaster Prevention and Mitigation Committee and the Emergency Management Department fully supported Shanxi to do a good job in disaster relief due to low temperature, cold wave, freezing rain and snow, and sent a working group to go to Yuanqu County of Shanxi Province to inspect the disaster situation on the spot. In the heating company, the power supply company, the government duty room and the affected communities, they gave guidance on emergency repair and recovery of power supply and heating, distribution of relief materials, and people’s living security, and tried their best to reduce the impact of the disaster.

The 10,000 pieces of cotton coats, 10,000 beds of quilts and other central relief materials and 5,000 sets of household emergency lighting equipment urgently allocated to Shanxi by the Emergency Management Department and the State Grain and Material Reserve Bureau have all arrived in the disaster-stricken areas such as Yuanqu, Wenxi and Changzhi on the 17th to ensure the safety and warmth of the affected people for the winter. At present, the production and living order of the people in the disaster-stricken areas in Shanxi is stable, and the power supply and heating in the main disaster areas in Yuanqu have been restored one after another.

Attack the big model! ByteDance AI software and hardware ecology is taking shape.

Science and technology innovation board Journal, December 18th (Reporter Huang Xinyi)At the Force conference in Volcano Engine, Tan Dai, president of Volcano Engine, announced that as of mid-December, the daily average usage of tokens of the bean bag universal model had exceeded 4 trillion, which was 33 times higher than that when it was first released seven months ago.

The previous list of monthly active users in the world shows that the MAU of Bean Bag App is close to 60 million, ranking second in the world after ChatGPT of OpenAI.

At the meeting, ByteDance officially released the visual understanding model of bean bags, the 3D generation model of bean bags, and the comprehensive upgraded universal model of bean bags, such as pro, music model and Wensheng diagram model. Among them, the input price of the visual understanding model of bean bags is only 3%, and one yuan can handle 284 720P pictures. The conference also announced that ByteDance will launch version 1.5 of the video generation model of Bean Bag with longer video generation capability in the spring of 2025, and the end-to-end real-time voice model of Bean Bag will be launched soon.

The science and technology innovation board Journal reporter learned exclusively that,Volcano Engine Edge Cloud and Runxin Technology jointly create AI voice toys, and its Wi-Fi module adopts Hengxuan Technology. Graffiti Intelligence also participates in providing related modules and docking platforms..

From the live experience, consumers can interact with the AI toy "puppy" in voice, so that they can answer questions and provide companionship.

Some people in the industrial chain expressed optimism about the follow-up sales of AI voice toys. He told the science and technology innovation board Journal reporter,It is expected that the first batch of AI toys will be listed at the end of this year and early next year. It is expected that a large number of players will join the competition in the industry in the first half of next year.However, the landing of AI toys also has certain challenges. "First of all, AI toys need to be based on high-quality knowledge bases of different age groups in order to achieve better human-computer interaction. Besides,The daily interaction frequency of AI toys is high. For users, the cost of cloud reasoning will be a big expense, and it is also a difficulty that affects its landing.. "

At the meeting,Volcano Engine Video Cloud, Lexin Technology and ToyCity jointly launched the AI+ Hardware Smart Jump Program., combined with the big model of bean curd, Volcano Engine’s anthropomorphic voice dialogue technology, ToyCity tide play design, as well as the AI chip of Lexin Technology and other product strengths, to promote the popularization of AI tide play. It is reported that Lexin Technology will provide a one-stop hardware solution for AI Chaowan, including end-side audio and video processing.

In terms of robots,Horizon’s sweet potato robot and Volcano Engine Edge Cloud are developing intelligent robots based on large model gateways.A robot intelligent perception and control system scheme based on edge large model gateway is built.

Facing the robot call scenario, the big model gateway can make use of the edge to call the big model service nearby based on the originating position of the end-side request, and improve the response speed and ensure the call stability through the product capability of the edge big model gateway, so as to realize the near access and query acceleration of the big model for robot equipment and call it on demand at a lower price and faster speed.

In addition, Leju Robot also cooperates with the bean bag model. At present, Leju robot is mainly used in scientific research, exhibition hall tour, etc., and is also exploring the application in the industrial field.

In terms of end-side AI, the bean bag model has been connected to many smart terminals such as mobile phones and PCs, covering about 300 million terminal devices, and the call volume of the bean bag model from smart terminals has increased by 100 times in half a year.

It is reported that HONOR’s magic retouching and AI abstract functions are provided by the bean bag model, and vivo mobile phone adopts the bean bag music model, which provides music creation ability for photo album users. Bean bag music model will create AI lyrics and songs according to the materials provided by users, and generate personalized movies for users.

Tan Dai told science and technology innovation board Daily that most Android phones in China are cooperating with Doubao. “For mobile phone manufacturers, bean bags will be used in some scenes, other large models will be used in some scenes, or a certain scene will be mixed.. For enterprise users, a cloudy or multi-model strategy is definitely needed, which I think is normal. In the end, the ability is better and the cost is lower. Who will be used? This account is easy to calculate. "

The reporter of science and technology innovation board Daily found on the spot that a large number of application scenarios have been explored based on ByteDance’s AI agent development platform button.

For example, cooperate with Supor to explore the generation of AI personalized recipes and improve the service level of cooking machines.

AI fish farming in cooperation with Ji Zhiyun, the agent automatically provides users with an optimization scheme according to the real-time data of fish tank equipment. For example, when the water quality is not up to standard, the agent can automatically adjust the operation mode of the pump to improve the growth environment of fish or plants.

It is reported that there are more than 1 million active developers in the agent development community of Button, and more than 2 million agent applications have been created.

In terms of car companies, Dongfeng Motor, Zhiji Automobile, and Mercedes-Benz’s SMART Car have cooperated with the bean bag model in smart cockpits and other aspects. Tan Dai said that more than 80% of domestic mainstream automobile brands are cooperating with the big model of bean bag.

ByteDance is expected to launch version 1.5 of the video generation model of bean curd with longer video generation capability in the spring of 2025. Talking about the possible computational challenges, Tan Dai said, "The Volcano Ark provides MaaS reasoning service for the large model of bean curd, which I think is sufficient from our own reserves. It is for this reason that we can now provide the industry’s largest TPM and RPM. When the user is stuck or blocked, this is not necessarily the reason for insufficient computing power. After all, you are using an application and a system. Even if there is something wrong with the user’s authentication, it will affect the fluency of the whole system, including whether there is engineering optimization. This is actually not just a simple calculation problem. "

For the market competition in the future big model field, Tan Dai said that it is still in the early stage of the market. "To be honest, from my point of view, I don’t care much about competition now, because this market is still very early, and maybe one thousandth of this market has just been developed. At this time, you don’t really have to care about competition. What you care about is what users’ needs are not met. "

(science and technology innovation board Daily reporter Huang Xinyi)
Reporting/feedback

What is the poison vermicelli？

Original Professor Liu Shaowei Professor Liu Shaowei

"Poison vermicelli"

be

how

for interrogatives and adverbs/used to show confuse

return

matter

Vermicelli is a kind of traditional food deeply loved by Chinese people, and it has a long history of processing. There have been records about making vermicelli in ancient books such as Qi Min Yao Shu and Compendium of Materia Medica. Vermicelli is a strip-shaped, filamentary or ribbon-shaped product mainly made of starch such as potatoes and beans through the processes of mixing, molding, cooling and drying. According to the standard GB/T23587-2009, vermicelli is called "vermicelli" if the product diameter is more than ≤1 mm, and vermicelli is called "vermicelli" if the diameter is less than or equal to 1 mm. Generally speaking, vermicelli is better than vermicelli.

Vermicelli is rich in raw materials, simple in production and operation, diverse in product forms, deeply loved by consumers, with broad market prospects and rapid development of the industry. Vermicelli products can be eaten in a variety of ways, such as mixing, frying, steaming, stewing and cooking. At present, vermicelli products have become one of the essential foods on the table of Chinese consumers, and many vermicelli products have been widely exported to Japan, South Korea, the United States and Europe and other countries and regions.

However, with the development of social economy and the improvement of people’s living standards in China, consumers’ demand for high-quality, nutritious, convenient and diversified foods is increasing day by day, as well as economic restrictions, the problems affecting the healthy development of vermicelli industry in China are becoming increasingly prominent, and counterfeiting incidents occur frequently, which has attracted the attention of our government and relevant departments.

What do you know about "poison vermicelli"?

Where did the vermicelli come from?

The picture comes from the Internet.

At the 315 party in 2022, CCTV exposed the "fake sweet potato vermicelli in Yuzhou" because cassava starch was used as the inferior sweet potato starch. The ingredients of an "iron stick yam vermicelli" produced in Yuzhou City, Henan Province read: whole juice of iron stick yam, sweet potato starch and drinking water, but the actual yam composition is only about 20%, and the main raw material is unlabeled cassava powder. Some responsible persons said that using cassava starch instead of sweet potato starch was a hidden rule in the industry for 10 years. "All of them are made of cassava, with a good conscience and more sweet potato powder."

What are the hazards of "poison vermicelli"

The picture comes from the Internet.

Sweet potato starch contains carotene and vitamin C, and it is also found that sweet potato contains anticancer substances with high nutritional value. Two kilograms of sweet potato starch can produce about one kilogram of vermicelli. The price of one kilogram of sweet potato starch is between 3.5 yuan and 4 yuan, while the market price of one kilogram of pure sweet potato vermicelli is about 8 yuan. The profit of producing sweet potato vermicelli with pure sweet potato starch is very thin, but the price of one kilogram of cassava starch is only 1.8 yuan, and the purpose of shoddy is to maximize profits. From the appearance, both kinds of starch are white and delicate, and it is difficult to distinguish the vermicelli if it is not compared in detail, so merchants use these characteristics to "confuse the fake with the real".

The picture comes from the Internet.

In addition to the price, consumers will be detrimental to the interests. The most daunting thing is that cassava starch is toxic when eaten raw. The roots, stems, leaves and skins of cassava all contain a toxic substance called "cyanosides". Fresh cassava is the most toxic, and eating 150g raw may lead to poisoning. In 2019, there were incidents of "eating cassava poisoning" in Yunnan and Guangxi. However, this kind of "cyanoside" will disappear at a high temperature above 70℃, so cassava starch needs to be heated before it can be eaten, while ordinary starch has no natural toxin and can be eaten directly. This kind of "fake sweet potato starch", once a large number of raw vermicelli are eaten by mistake, or cassava is not peeled when it is made into starch, the consequences are unimaginable and there are great security risks. Long-term consumption of this food containing "cyanosides" will also pose a serious threat to health.

How to distinguish "poison vermicelli"?

Look at the color

The picture comes from the Internet.

The color of sweet potato vermicelli is yellow and dark; Cassava vermicelli is white, transparent and smooth to the touch.

However, many manufacturers of vermicelli intentionally add food pigment instead of the color of sweet potato vermicelli in order to save costs and earn high profits to the maximum extent. In this case, we must use the second method to assist in identification-smell.

Smell

After the pure sweet potato vermicelli is soaked in hot water, the water in the bowl is still clear, the vermicelli does not fade, and the faint sweet potato flavor can be smelled; After cassava vermicelli was soaked in hot water, the water became turbid, and the vermicelli was crystal clear, but it smelled without any smell.

Toughness and bending degree

The picture comes from the Internet.

In the dry state, sweet potato vermicelli is very brittle and brittle, and it will break when it is folded. Therefore, there will be a lot of crumbs on the shelf where sweet potato vermicelli is placed, and it is easy to soften when cooked in a pot. On the other hand, if the vermicelli is very tough and needs scissors to cut it off, it means that the vermicelli is not pure sweet potato vermicelli because various ingredients such as gelatin and cassava powder were added in the production process.

Burn with fire

Sweet potato starch is made of sweet potato with high starch content, and its tissue shape is composed of tiny particles, which is not strong in water absorption and has the characteristics of crystallinity. After being lit with a lighter, it will emit black smoke, but it will not produce a pungent smell. After burning, it will produce black powder, which will become fine powder with a gentle pinch. However, if the noodles made of cassava powder are ignited with a lighter, they will not burn fully. If you pinch the powder by hand, you will find that the hardness of the powder is stronger, and even there will be tiny particles that cannot be pinched.

Tips

When buying sweet potato vermicelli, don’t be greedy for cheap, get what you want for a price, be vigilant about this matter and let your family and yourself have peace of mind.

Expert in this paper: Huang Xinhe, master candidate of food research and development in East China University of Science and Technology.

Liu Shaowei, doctor of food safety, member of expert group of Shanghai Food Safety Research Association, member of food safety professional committee of Shanghai Food Society, doctor of engineering from Pennsylvania State University, and postdoctoral fellow from Kansas State University.

~ references ~

[1] Chen Bing. Study on the preparation and preservation of fresh and wet spinach vermicelli [D]. Chongqing: Southwest University, 2016.

[2] GB/T 23587-2009 vermicelli [S].

[3] Chen An, Xu Yan, Zhang Zhiming, et al. Present situation and development countermeasures of vermicelli production in China [J]. Grain and Feed Industry, 2007(2):12-14.

[4] Yin Yuyun, Guo Xuguang, Wendy Wang. Sampling monitoring of starch and starch products in Henan Province and problem analysis [J]. Modern Food, 2019(12):192-196.

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[Winter trip to Tibet] The Tibetan secret hidden by a cherry

Cctv news(Reporter He Chuan) Less than 200 kilometers south of Lhasa, there is a snowy town called Zedang. At night on December 20, 2016, the street lights in the town were bright and people and cars were mixed. In the corner of the street, a row of small shops filled with mangosteen, strawberries, kumquat, ponkan and other fruits are particularly eye-catching in the night in a plateau town with an altitude of more than 3,500 meters.

In the front row of Mr. Zhang's fruit shop is a kilo of cherries in 80 yuan.

In the front row of Mr. Zhang’s fruit shop is a kilo of cherries in 80 yuan.

The reporter randomly walked into a roadside stall without a store name and found that the richness of fruit types inside was amazing: fruits that can be seen in big cities such as Beijing, Shanghai and Guangzhou are basically available here. One basket of fresh cherries especially aroused our curiosity: Where did this valuable anti-season fruit come from and where did it go? Who is consuming these fruits?

Mr. Zhang, the owner of the fruit shop, told the reporter affirmatively: "Most of the guests in these two months are locals. This cherry is a catty in 80 yuan, which is already a preferential price. The people here like it very much. It’s strange to eat it. A basket of cherries can be finished in three or four days."

Mr. Zhang comes from Pengzhou, Sichuan, and has been doing fruit business in Tibet for three or four years. In a few words, Mr. Zhang answered the whereabouts of these fruits. When talking about the recent business situation, Mr. Zhang had reservations: "The business is not good recently, and it sells more than 2,000 yuan a day, which is much worse than the tourist season."

December is the off-season of tourism in Tibet, and tourists habitually conclude that winter in Tibet must be ice and snow, so the number of tourists who choose to visit Tibet in winter is much less than that in spring and summer. But even so, according to Mr. Zhang’s conservative view, the monthly turnover of this small fruit shop in the off-season has reached 60 thousand yuan. Excluding the basic expenditure of about 10 thousand yuan per month, according to the gross profit of 30% of the vegetable and fruit industry, Mr. and Mrs. Zhang earn at least 15 thousand yuan per month in this season.

"When my new friends in the mainland asked me if your children were going to ride over the snow-capped mountains when they went to school, I silently took pictures of eating cherries in frozen Tibet, as well as local strawberries, pineapples and cherry tomatoes and sent them to him." Tsering Tashi, a local youth from Zedang Town who went to college in Beijing, told reporters humorously: "What is used to in Tibet today is the secret of Tibet for many people who don’t understand the development and changes in Tibet in recent years."

This strawberry is produced in a greenhouse in Lhasa, Tibet.

This strawberry is produced in a greenhouse in Lhasa, Tibet.

According to the official website of Xizang Autonomous Region government, the per capita disposable income of Tibetan farmers and herdsmen reached 8,244 yuan in 2015, up by 12% over the previous year, and has maintained double-digit growth for 13 consecutive years. This is the confidence that people in Xizang can consume a catty of cherries in 80 yuan. People in Xizang’s happy life now is an open secret in every place in Tibet.

Until the end of the interview, Mr. Zhang did not tell reporters where these cherries came from. In fact, it’s no mystery: about 100 kilometers from Zedang to Lhasa is Gongga Airport. Here, fruits from all over the world and all over the country can arrive on the same day or the next day. In other words, bananas picked from Hainan Island in the morning can be placed in the living room of college student Tsering Tashi’s home at night.

The Tibetan secret hidden by a cherry is the happy life that people in Xizang has become accustomed to.

Promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization

Hunan Daily All-Media Reporter Cao Xian Su Li Peng Yahui
Reviving the great cause opens a new chapter. On October 16th, The 20th National Congress of the Communist Party of China（CPC） opened in the Great Hall of the People.
"From now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups in the country to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization."
The report made by the Supreme Leader at the opening meeting of the 20th National Congress of the Communist Party of China clearly defined the mission and task of the Communist Party of China (CPC) in the new era and new journey, and led the whole party and people of all ethnic groups to unite and struggle for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way. After listening to the report on the spot, the representatives of the Hunan delegation were greatly encouraged and redoubled their efforts. They unanimously stated that they should closely unite around the CPC Central Committee with the supreme leader as the core, strengthen their confidence, work hard, and forge ahead bravely on the new journey of building a socialist modern country in an all-round way.
The report made by the Supreme Leader pointed out that the essential requirements of Chinese modernization are: adhering to the Communist Party of China (CPC)’s leadership, adhering to Socialism with Chinese characteristics, achieving high-quality development, developing people’s democracy in the whole process, enriching people’s spiritual world, achieving common prosperity for all people, promoting harmonious coexistence between man and nature, promoting the building of a community of human destiny and creating a new form of human civilization.
"Chinese modernization is the socialist modernization led by the Communist Party of China (CPC)." After listening to the report, the delegates said that the key to understanding the essential requirements of Chinese modernization is to see that only the Communist Party of China (CPC) can plan the correct direction for socialist modernization, draw the correct path, provide reliable institutional guarantee, and fully mobilize the enthusiasm of the people. "Only by adhering to the Communist Party of China (CPC)’s leadership and adhering to the socialist modernization road can our modernization road make sense."
(On April 26th, 2021, Shaoshan Village, Shaoshan Township, Shaoshan City, the former residence of Comrade Mao Zedong was full of tourists. Yu mingcai)
Delegates to 20th National Congress of the Communist Party of China (CPC), Mao Chunshan, Party Secretary and Village Committee Director of Shaoshan Village, Shaoshan Township, Shaoshan City, has a deep feeling about this. Founded in 1925, Shaoshan Special Branch of the Communist Party of China is one of the earliest rural party branches in the Communist Party of China (CPC). In the past hundred years, people in this red hot land, under the leadership of the Party organization, have continued to struggle and forge ahead, turning backward poor mountain villages into well-off and well-off villages. Today, the baton of history has passed to Mao Chunshan’s generation. Mao Chunshan said: "It is the unswerving goal of the’ two committees’ in our village to always uphold and strengthen the leadership of the Party, adhere to the correct direction of progress, and lead the people in Shaoshan village to a better day."
(On April 29th, 2021, Shaoshan Village took on a new look. Yu mingcai)
The development and change of Shaoshan Village is the epitome of tens of thousands of administrative villages in Sanxiang. The happy life of Shaoshan village people today is a portrayal of the happy life of more than 70 million people in Hunan.
Building a socialist modern country in an all-round way is a great and arduous undertaking with a bright future and a long way to go. The deputies said that on the way forward, we must continue to unswervingly uphold and strengthen the party’s overall leadership.
(On September 1, 2021, the newly-built Shazhou Furong School was officially opened in Shazhou Village, Wenming Yao Township, Rucheng County, and the freshmen who reported for duty were ushered in one after another. Photo by Guo Liliang, chief reporter of Hunan Daily Full Media)
"With the strong leadership of the CPC Central Committee with the Supreme Leader as the core and the scientific guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, the grand cause of building a socialist modern country in an all-round way and comprehensively promoting the great rejuvenation of the Chinese nation will be invincible." Walking out of the meeting, Wu Jupei, secretary of delegates to 20th National Congress of the Communist Party of China (CPC) and Chenzhou Municipal Party Committee, expressed his feelings with "full of confidence, lofty sentiments and full of energy". He said that he will make the spirit of the conference become a household name in Chenzhou, and promote the spirit of the conference to go deep, practical and effective in Chenzhou with the state of striving for strength, courage and dedication. Focus on the "five major" support and "ten major" work of strengthening industry, foundation, talents, culture and environment, accelerate the construction of a world tourism destination, a national innovation demonstration zone, an important growth pole of Hunan, and a vanguard of open development, and write a brilliant chapter in the new Chenzhou of socialist modernization.
China, with a population of 1.4 billion, has stepped into a modern society as a whole, and its scale exceeds the sum of the existing developed countries. It will completely rewrite the modern world map, which is a major event with far-reaching influence in human history.
"You can’t copy mechanically, and you can’t blindly admire it. You can only get out of the’ China Model’ based on specific national conditions." Daive, secretary of the Party Committee of delegates to 20th National Congress of the Communist Party of China (CPC) and Hunan University, believes that the reason why Chinese modernization is stereotyped in the new era of Socialism with Chinese characteristics lies in that the CPC Central Committee with the Supreme Leader as the core has grasped the major social contradictions and changes based on the overall situation of the great rejuvenation strategy of the Chinese nation and the unprecedented changes in the world in the past century, took people’s longing for a better life as the goal, put forward a series of new ideas, new ideas and new strategies, and stimulated new vitality of the economy and society and the general public.
Chinese modernization is to gradually realize the common prosperity of all the people. Since the 18th National Congress of the Communist Party of China, 6.82 million rural poverty-stricken people in Hunan Province have all been lifted out of poverty, 6,920 poverty-stricken villages have all been listed, and 51 poverty-stricken counties have all taken off their hats, winning the battle against poverty and building a well-off society in an all-round way, creating good conditions for promoting common prosperity.
(On July 29th, the wooden buildings in Shibadong Village, Shuanglong Town, Huayuan County were interdependent and surrounded by green hills, just like a modern version of Fuchun Shan Jutu with unique Miao characteristics. Hunan Daily all-media reporter Li Jian Fu Cong photo report)
Chinese modernization is also reflected in the harmonious coexistence between man and nature. In the past ten years, the forest coverage rate in Hunan has increased from 57.34% to 59.97%, the wetland protection rate has increased from 50.16% to 70.54%, and the air quality and surface water quality have improved year by year. The proportion of excellent air days in the whole year has exceeded 90%, and the excellent rate of 147 "national examination" sections of surface water has reached 97.3%, and the general public has enjoyed the most inclusive welfare.
"The basic requirement of Chinese modernization is to realize people’s yearning for a better life as the starting point and the end result. In 2021, Hunan’s per capita GDP exceeded 10,000 US dollars, and the general public budget revenue was 1.82 times that of 2012, which laid a solid foundation for the development of social undertakings that people are generally concerned about, such as education. " Delegates to 20th National Congress of the Communist Party of China (CPC), deputy secretary of the Education Working Committee of the Provincial Party Committee in charge of daily work, Xia Zhilun, director of the Provincial Education Department and secretary of the Party Group, said that at present, the development level of basic education in Hunan Province exceeds the national average, higher education has entered the stage of popularization, and modernization has been supported by intelligence and talents. "Hunan’s economic strength, scientific and technological strength have jumped to a new level, and the education system, social security system and medical and health system have been continuously improved, which can verify that the Chinese-style modernization road is the correct modernization road and the inevitable choice of historical logic and practical logic.
In the future, can the road of Chinese modernization become wider and wider? Youth is the key factor.
"Youth breeds hope and youth creates the future." Delegates to 20th National Congress of the Communist Party of China (CPC) and Li Zhichao, secretary of Hunan Provincial Committee of the Communist Youth League, feel honored with their mission. He said that the Communist Youth League has the responsibility to lead the young people in contemporary China, strengthen their faith, confidence and belief, be a faithful believer in Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, and firmly take the road of Chinese modernization, which is the only way and the right way to build a modern and powerful country. In Hunan, the youth league organization will make good use of more than 1,200 platforms and more than 24 million fan resources to promote the spirit of the 20th Party Congress to reach the hearts of every young person, so as to accelerate the growth of batches of qualified socialist builders and successors.
The coast of the Yangtze River, Dongting Lake and Chenglingji Port in Yueyang are busy day and night. In the first three quarters of this year, the container throughput reached 693,300 TEUs, and it is making every effort to sprint the megaports along the Yangtze River.
(June 30, busy Yueyang Chenglingji Xingang Wharf. Hunan Daily, all-media reporter Yi Angshe)
The opening door is getting bigger and bigger, and the quality of high-quality development is getting better and better. In the past ten years, Hunan’s total economic output has leapfrogged one after another. In 2012, the province’s total economic output was 2.22 trillion yuan, and it jumped to 4.61 trillion yuan in 2021, ranking first in the country.
Roll up your sleeves and go ahead, rain or shine. In the decade of the new era, the Communist Party of China (CPC) led the people of China to write great changes, and Chinese-style modernization provided a new choice for mankind to realize modernization.
New era, new journey. Report to the 20th CPC National Congress of the Party made it clear that from now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.
"Strive to explore the Yueyang path of Chinese modernization and strive to promote high-quality development." Cao Puhua, secretary of delegates to 20th National Congress of the Communist Party of China (CPC) and Yueyang Municipal Party Committee, was excited. He said that Yueyang, which is connected with the river and the sea, will implement the new development concept completely, accurately and comprehensively, achieve a new leap in "strong industry" and strive to build a high-quality development growth pole in Hunan; Construct a new pattern on the basis of "opening up and leading" and actively be the pioneer of reform and opening up in inland areas; Polish new business cards on the "green demonstration" and build a green development demonstration zone in the Yangtze River Economic Belt with high standards; Draw a new picture on "the common prosperity of the people", enhance people’s well-being and improve people’s quality of life.
Building a socialist modern country in an all-round way is a great and arduous undertaking with a bright future and a long way to go. The next five years will be a crucial period for the overall construction of a socialist modern country. Full of energy, the delegates said in succession that they should strengthen their ambition, backbone and confidence, face up to difficulties, unswervingly follow the bright road of Chinese modernization, and write a more splendid chapter for Socialism with Chinese characteristics in the new era.
Autumn is crisp, and the first phase of the key embankment reinforcement project in Dongting Lake area of Hunan Province grabs the "golden period" and races against time to promote the project construction. Seize the opportunity of the country’s new round of expanding effective investment policies, Hunan systematically plans a number of major projects and key plans, which plays an important role in stabilizing the economic market.
On the way forward, there are bound to be various difficulties and challenges, so we must be prepared for danger in times of peace and prepare for a rainy day. "Adhere to the bottom line thinking and extreme thinking, play a good first move, take the initiative, and coordinate development and safety." Delegates to 20th National Congress of the Communist Party of China (CPC), Director of the Provincial Water Resources Department and Party Secretary Luo Yijun, felt a great responsibility. He said that Hunan is a big water conservancy province with abundant water resources, and at the same time, there are certain risks in water security due to uneven distribution in time and space. Hunan will effectively prevent and resolve major risks, accelerate the high-quality development of water conservancy, and provide solid water conservancy support for the construction of a modern new Hunan by accelerating the construction of Hunan water network, scientifically defending against floods and droughts, improving the level of rural water supply security, and deepening the protection and management of water ecology.
(Participating in writing: Liu Yongtao Yu Rong Xiao Xiufen Liang Keting)
[Editor: Wang Yaobing and Tang Jiajun (Internship)]
[Source: Hunan Daily New Hunan Client]
Reporting/feedback

What are the key points to consider in a good activity planning scheme？

This paper will share the idea of activity planning from two aspects: pre-preparation and online preparation, and analyze the details that need to be paid attention to.

Today, let’s talk about online activity planning. All the partners who have done operations know that activity planning is one of the core tasks in operation.

Pre-preparation is mainly shared from the aspects of insight into user needs, activity themes, activity targets, activity selling points, activity rules, product selection, activity cycle, budget and effect estimation, and publicity channels.

Among them, the selling point of the activity is the core of the whole activity, and it is also an important factor to determine the final effect of the activity; Commodity selection and channel promotion follow the product and channel in the four elements of operation. The purpose of doing activities is to tap and upgrade the transformation of new and old users through core selling points and the use of superior commodities and channels, and finally achieve the purpose of innovation and secondary transformation.

Understanding users’ needs is the first step in activity planning. What are the needs of users at this stage? Why are there these needs? List and analyze them one by one.

What the event operators have to do is how to meet their needs and make them feel satisfied; In the end, a good reputation is formed, and the users themselves have become the propagandists and promoters of the platform, which is the most ideal result.

  • Mining from users’ psychological needs: analyze users’ current psychological demands, and what can be done to impress them?
  • Mining from users’ material needs: analyze users’ current material needs, and what do they urgently need?
  • Mining from the investigation of competitors: by investigating the situation of competitors, we can understand their current marketing strategies and gain insight into user needs.

After the user’s needs are clearly understood, the next step will be easy to start!

The theme of the activity is generally determined according to the annual activity plan, such as traditional holidays, western festivals and industry-created festivals throughout the year.

Generally speaking, the theme of the activity should not be too long, and it should be concise, relevant, novel in meaning and unique to some extent.

The theme of the activity should be accompanied by a subtitle or core selling point to set off the distinctiveness of the theme and let the users participating in the activity know the core selling point of the activity in a short time.

Such as:

  • Tmall double 11, 10% off the audience
  • JD.COM 618, send 2000 for over 1000.
  • Suning.cn summer season, purchased in 0 yuan.
  • Dangdang Book Festival, buy one and get two free.

The object of the activity refers to whether the activity is aimed at new users or old users. The marketing selling points of new and old main products are different. Generally speaking, the selling points for new users are larger and the cost is relatively high. For old users, we mainly maintain the activity of old users and the second purchase and transformation, with less power in selling points and appropriate cost control.

Such as:

  • For new users: send novice gift packages, deduction coupons, discount coupons, cash-filled red envelopes, etc.
  • For old users: send shopping points, postage cards, coupons, lottery places, etc.

As we have said above, the selling point is the core of the activity and an important factor that determines the breadth and effectiveness of the activity; Therefore, firstly, we should strengthen the idea of selling points that are easy to spread, and secondly, we should strengthen the idea of selling points that are attractive to the objects of activities. These two points must be established within the appropriate cost range, and remember that any activity is not aimed at high subsidies.

(1) Easy to spread：

It is necessary to ensure that both the sharer and the sharee have benefits, so as to form a communication effect, more and more people will participate, and at the same time, the sharer and the sharee will be indirectly transformed into their own members; Such as JD.COM’s "Divide up JD.COM beans and get cash."Activity, launched by Pinduoduo"Free spellingActivities, etc., while sharing activities, indirectly gained a large number of users, thus realizing the fission of user sharing.

(2) Attraction：

The attraction of the selling point of the activity is the catalyst for the transformation of the activity; The general forms of expression are buy-and-send, full-court xx discount, buy X to send X, pre-charge xxx yuan to send xxx yuan, limit free of charge, limit lottery, spike and so on. No matter which form, it is ultimately inseparable from the controllable cost principle, which maximizes the cost performance ratio without losing its appeal.

Every time you plan an activity, you can create one or two explosions appropriately, use them to drain and refresh, and then conduct secondary guidance through the second explosion to create a sustainable consumption pattern.

Explain and restrict some details of the activity:

  • Whether the user object targeted by the activity is a new user or an old user, or it does not distinguish.
  • What conditions can I meet to get the activity reward?
  • What goods are within the scope of activities?
  • Whether to set the threshold of consumption quota?
  • Is there a limit on the number of awards?
  • Do you want to set a participation threshold for users participating in the activity?
  • Need to explain the active portals, such as PC, APP and WAP.
  • Whether the reward of this activity overlaps with other activities;
  • Description of the issuing time of the activity reward.
  • Instructions on how to contact customer service if you have any questions about the activity.
  • The right to interpret this activity within the scope permitted by law belongs to the owner, etc.
  • Selection of explosion models: select 1-2 models, with low cost (0 profit), wide audience, strong acceptance and easy dissemination.
  • Selection of sub-explosions: The number depends on the platform, so as to guide the selection criteria of secondary transformation, a small amount of profit space and the combination of high and low costs.
  • Selection of general commodities: the quantity depends on the platform, with large profit space and easy acceptance by users as the standard.

There is no fixed standard for the activity cycle, which is based on the estimated activity effect. The length of time depends on the duration and heat of the festival, which varies according to the actual situation.

  • Cost budget: activity commodity cost, activity reward cost estimation, activity sharing and publicity cost, plus activity planning and preparation cost, etc.
  • Effect estimation: how much registration, turnover, turnover, conversion rate of each link and ROI are completed.

If there are many choices, we can’t estimate them one by one, but only according to the average price of all commodities, the average transaction quantity and the average transaction cost.

Whether to adopt channel publicity depends on the scale of the activity and the budget of the company that initiated the activity.

Of course, free channel promotion is the first choice, so the combination of self-media platform, WeChat WeChat official account, WeChat group, SMS, industry forums, a certain number of online media and other promotion is the current cost-effective choice! In the case of insufficient budget, payment channels, such as search engine keywords, information flow, big V, etc., can try to only advertise brands.

Landing page UI diagram, banner, landing page link, addition of active page TDK, addition of data monitoring code.

Preheating and official SMS, pre-heating and official self-media tweets, pre-heating and official forum tweets, pre-heating and official WeChat friends circle forwarding pictures and texts, pre-heating and official official WeChat group publicity pictures and texts.

Search engine keyword material preparation, information flow promotion material preparation, and other hard and wide material preparation.

Attached below is a list of material preparation items before the whole activity goes online:

Activity operation is a very brain-consuming activity, with a wide range of considerations and many details, ranging from the high cooperation of various matters to the correctness of each word.

Activity operation is one of the important categories of network marketing. Its function is not only limited to the purposes of innovation, promotion and transformation, but also the series of regular activities can enhance the brand’s popularity and influence and help broaden the user base.

After the activity, you need to make a summary, mainly analyze the shortcomings according to the estimated effect of the activity, and put forward optimization suggestions to avoid the same problem in the next activity!

Well, that’s all for the event planning, and I hope it can bring you gains!

　

Author: Minghang said operation (WeChat WeChat official account: minghang0205)

This article was originally published by @ Minghang. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

White-collar workers in Guangzhou CBD watch this exhibition. The original works are from artists Zhan Zhongxiao and Jincheng.

Text/Yangcheng Evening News All-Media Reporter Huang Zhouhui Correspondent Chen Jiqing Huang Shujuan

Figure/Yangcheng Evening News All-Media Reporter Deng Bo

On April 20th, "One Line Two People-Zhan Zhongxiao Jincheng Line Drawing Art Exhibition" opened in Guangzhou International Finance Center [M Space]. The exhibition was sponsored by China National Academy of Painting, Guangzhou Federation of Literary and Art Circles and Guangdong Artists Association, with Lin Lan and Meng Xiande as academic hosts, Ye Zhenghua and Wang Xiang as curators, and more than 70 original classics of the two artists were exhibited. Previously, two artists, Zhan Zhongxiao and Jincheng, were invited to the Yushun Art Museum in Heilongjiang, which was a great success.

Master and apprentice inherit and explore the art of line drawing

China’s line drawing art has a long history. With the development of the times, it has become more and more rich in connotation, with a myriad of implications. There was an incisive summary of the "eighteen strokes". At that time, Japanese Ukiyo-e was deeply influenced by China’s printmaking techniques in Ming and Qing Dynasties. With freehand line language, it described the life of the common people in the Edo era, and even had an impact on contemporary animation works-Takehiko Inoue’s cartoon "The Odyssey" and the animated film "The King of Dogs", which were being shown. The pictures and characters all had the shadow of China’s line drawing.

With the evolution of history, people’s aesthetic tastes are ever-changing, and contemporary painters are making unremitting exploration and practice to create works with the flavor of the times. Zhan Zhongxiao and Jincheng are the representatives among them. They know each other in line drawing and cherish friendship. They are a pair of tacit apprentices. The two artists have strong personal styles, one is old and the other is fashionable; One is thin and the other is thick.

One of the works exhibited in Zhan Zhongxiao this time, Arc Flashing, was published in 1973, which has just celebrated its 50th anniversary. It used to be a model for teachers and students of eight fine arts colleges to learn from the line drawing, and it is also a portrayal of the course of China’s line drawing art from prosperity to decline, and now it is back on its feet. Zhan Zhongxiao’s early works are mainly comic books and illustrations, with meticulous pictures, ingenious composition and exquisite costumes and props. In the 1990s, he was not satisfied with the exploration of comic books and illustrations, but turned his attention to the category of big art, and began to use the technique of line drawing to create Chinese paintings, forming an independent personal style system, which was called "Zhan Yi Description" by artists such as Feng Yuan and Lu Yushun.

As the inheritor of the intangible cultural heritage "line drawing art", Zhan Zhongxiao, with his unique artistic practice, has expanded the boundaries of Chinese painting, increased the diversity of contemporary painting in China, and expanded the territory of line drawing art, so he is famous at home and abroad.

Jincheng, another artist participating in the exhibition, is an animation artist and publisher transformed from comic books. He is a leader in the animation industry in China. He once founded Manyou magazine, which is regarded as a milestone of original animation in China, and entered the 20th China Animation Golden Dragon Award. In the 1980s, he published "Ming Girl" in the Comic Book, which became a cover work, leaving a strong impression on the art world in the early days of reform and opening up.

The works on display this time include comics and illustrations created by Jincheng in his early days, as well as a new work "Minimalist Girl" in recent years. Jincheng’s use line is bright, bold, simple and smart. In his line-drawing works, people can always find large chunks of blank space, and in the continuous rhythmic figure outline, they accidentally find hidden "broken lines", which are interesting and imaginative.

Move art works into CBD for exhibition.

"Line drawing is a treasure of Chinese culture, stretching for thousands of years. It is not only the basis of various painting shapes, but also an art form that the public loves. This time, the line-drawing works of Zhan Zhongxiao and Jincheng will be moved into CBD, so that art can go out of the art museum and no longer be shelved. The organizers hope to attract more young people’s attention and fully feel the beauty of line drawing art. " At the opening ceremony, Ye Zhenghua, one of the curators and full-time vice chairman of Guangdong Artists Association, introduced the initial intention of this exhibition to the guests.

According to reports, this exhibition integrates many cross-border resources such as art, culture and commerce, hoping to use the influence of urban landmarks in Guangzhou IFC to enlarge the scope of artistic radiation, attract more audiences to feel the charm of traditional art, and sow the seeds of imagination, inheritance and innovation in people’s hearts.

The reporter noticed at the scene that the exhibition was very attractive. White-collar workers from Guangzhou IFC and the surrounding CBD office buildings came to watch, and tourists from flower city square also came to punch in.