Export to domestic sales: how? How to stabilize?

On November 18th, in the weaving workshop of Baoji Dadi Textile Co., Ltd., workers were stepping up the production of domestic medical clothing fabrics. Our correspondent Wang Ling photo

On November 18th, in the weaving workshop of Baoji Dadi Textile Co., Ltd. (hereinafter referred to as Dadi Textile) located in Zhouyuan Town, chencang district, workers were stepping up the production of products ordered for domestic sales. As a key foreign trade enterprise in Baoji, the company mainly focuses on cloth production and foreign trade sales, and its products sell well in more than 40 countries and regions such as the United States and South Korea.

Affected by the COVID-19 epidemic, the company’s foreign trade export orders were seriously affected this year. In order to achieve steady development, Dadi Textile changed its thinking and management mode, and actively explored the domestic market. Liu Hongbing, the general manager of the company, led the sales staff to participate in the exhibitions of fabric accessories all over the country non-stop, and signed large sales orders on the spot through frequent communication with local merchants, effectively alleviating the impact of the epidemic on the company’s exports. By the end of October, the company had achieved sales of 46 million yuan, and the annual sales revenue is expected to exceed 100 million yuan.

Support the development of products with the same line, standard and homogeneity.

Accelerate the market access for domestic sales; Make full use of online sales, live delivery, scene experience, etc. to promote the integration of online and offline development; Give full play to the role of special funds for foreign trade and economic development, and support foreign trade enterprises to participate in online and offline domestic exhibitions … Recently, the general office of the provincial government issued "Supporting Measures for Supporting Export Products to Domestic Sales" (hereinafter referred to as "Supporting Measures") to help Shaanxi foreign trade enterprises explore the domestic market, and strive to help foreign trade enterprises tide over the difficulties and stabilize the basic foreign trade market.

It doesn’t sound difficult to turn foreign trade into domestic sales, but it’s not easy to realize the transformation. Due to the different domestic and foreign trade market environment, foreign trade enterprises often face some specific difficulties in expanding the domestic market, including the difficulty in expanding sales channels, the difficulty in turning production lines and the difficulty in brand building.

"Foreign trade exports are mainly order-based sales. After switching to domestic sales, enterprises lack market sales channels and are unfamiliar with market access and sales rules. It is more difficult to win domestic orders." Wang Zhigang, general manager of Xi ‘an Shengxuerong Cashmere Products Co., Ltd. (hereinafter referred to as Shengxuerong) said frankly. At the same time, domestic and international standards are inconsistent, and foreign trade products that are sold domestically need to be adjusted and transformed according to domestic standards, otherwise they cannot be sold domestically. In addition, some foreign trade enterprises are not well-known in the independent brand market, and it is also difficult to enter the domestic high-quality retail channels.

Based on this, the "Supporting Measures" first focuses on supporting export products to enter the domestic market, including accelerating the market access for domestic sales; Promote the development of "same line, same standard and homogeneity"; Strengthen intellectual property protection, etc. For example, support enterprises to develop products with the same line and the same standard and homogeneity, and encourage more foreign trade enterprises to participate in the special action of "100 cities, 1,000 industries and 10,000 enterprises" to upgrade the standards; Carry out the evaluation of foreign trade enterprise standards "leaders" and create a number of foreign trade enterprise standards "leaders".

According to Tang Yugang, deputy director of the Provincial Department of Commerce, in the context of weak global external demand, the accelerated release of domestic demand provides opportunities for foreign trade enterprises to switch to domestic sales, and supporting marketable export products to expand the domestic market can not only help foreign trade enterprises tide over the difficulties, but also further stimulate domestic consumer demand.

Accurately meet domestic consumer demand

What is the first step to enter the domestic market? Many foreign trade enterprises have turned their attention to the e-commerce platform.

Pingli County Nuwa Tea Co., Ltd. is a key export enterprise in the county, and its products are exported to overseas markets such as Southeast Asia and Africa. This year, the company vigorously explored the domestic market, selling tea online through Taobao Tmall, Tik Tok and other platforms, and offline through the company’s direct stores in Xi ‘an, Ankang, Pingli and other places. Up to now, the sales have reached 30 million yuan.

On June 18th, 11 e-commerce and commerce circulation enterprises, including Xi ‘an Chengcheng Yulang, Alibaba, Supply and Marketing Daji and 51 Barter Network, docked with more than 40 foreign trade enterprises in the province, and many enterprises reached cooperation intentions. Thirteen foreign trade enterprises registered online stores on Alibaba platform to expand domestic sales.

In addition, our province also held a series of activities of exporting products to domestic market with the theme of "Foreign Trade Premium Collection Dressing up Pedestrian Street" in Datang City, Xi ‘an. 121 foreign trade export enterprises in the province participated in the exhibition, and the products on display involved more than 500 kinds of high-quality foreign trade export products in five categories, including consumer goods, specialty agricultural products, textiles and clothing. More than 100 domestic trade circulation enterprises and well-known e-commerce platforms participated in the procurement, and a live webcast room was set up to build domestic and foreign trade integration, online and offline for enterprises. During the event, nearly 30 enterprises inside and outside the province signed centralized contracts for export to domestic sales, with a contract amount of 70.4 million yuan.

"There are problems such as inconsistent product positioning at home and abroad and unstable domestic sales channels when exporting to domestic sales." Ling Tingting, director of the office of Pingli County Nvwa Tea Co., Ltd. said that products that sell well abroad may not sell well in the domestic market, and they should be adjusted by themselves according to the demand characteristics of the domestic market. In this regard, the "Supporting Measures" proposes to guide enterprises to accelerate the transformation of development mode, research and develop marketable domestic products through personalized customization and flexible production, create their own brands, and accurately meet the demand for consumption upgrading in the domestic market.

In order to alleviate the loss of a large number of cancelled foreign trade orders caused by the epidemic, Shengxuerong actively cooperated with domestic and foreign trade enterprises and online sales platforms to sell cashmere products, and on the other hand, customized cashmere products for customers through personalized customization to expand the domestic market. "We should enhance our innovation ability and enhance the core competitiveness of products exported to domestic market." Wang Zhigang said.

Do a good job in financing services and support.

Foreign trade plays an increasingly important role in the economic development of our province. In 2019, the total import and export volume of our province was 351.58 billion yuan, which directly led to employment of about 2 million people. In order to help export to domestic sales, our province’s financing, insurance and other policy support is increasing.

The "Supporting Measures" clearly stipulates that banks are encouraged to provide loans to foreign trade enterprises, and guarantee institutions provide guarantees for foreign trade enterprises’ loans, and provide risk compensation for qualified small and micro foreign trade enterprises’ loans; Implement various policies to reduce the RRR and interest rates, and guide financial institutions to focus on supporting foreign trade enterprises and projects that export to domestic sales; Support intellectual property pledge financing business of foreign trade enterprises and open a green channel for intellectual property pledge registration in Xi’ an agency; Support insurance institutions to carry out domestic trade credit insurance, and provide risk protection for credit sales formed in enterprise trade and labor activities.

Improve the level of facilitation of domestic sales. Xi ‘an Customs shall declare the processing trade enterprises that meet the requirements and can go through the domestic tax collection procedures in a centralized way before 15th of each month on the premise of not exceeding the validity period of the manual (account) or the deadline for verification, and adjust it to declare within 15th day after the end of each quarter at the latest.

"The series of measures introduced this time to support the export to domestic sales are of great help to enterprises, which provides a guarantee for enterprises to expand the domestic market and has strong operability." Liu Hongbing said.

The relevant person in charge of the Foreign Trade Department of the Provincial Department of Commerce said that it will give full play to the role of special funds for foreign trade and economic development, support business training, publicity and promotion, information services related to export-to-domestic sales, and support foreign trade enterprises to participate in online and offline domestic sales exhibitions; Subsidies will be given to the expenses of equipment procurement or transformation, self-owned brand construction and promotion, domestic trademark registration and qualification certification generated by enterprises affected by the epidemic.

Tang Yugang believes that encouraging financial institutions to increase credit support for foreign trade enterprises will help enterprises solve the problem of tight capital chain, thus helping enterprises tide over difficulties and recover and grow rapidly. "Only by retaining the green hills can we win the future." Tang Yugang said.

E-commerce adds momentum to China’s economy

  

The picture shows that recently, villagers are broadcasting live at the e-commerce live broadcast base of Happy Flower Sea in Yanxia Village, yan ji zhen, Shuyang County, Suqian City, Jiangsu Province. Xinhua News Agency reporter Liu Wenhui photo

  According to the Russian satellite news agency, the head of the e-commerce department of the Ministry of Commerce of China recently introduced the development of e-commerce in China, saying that from January to October this year, the online retail sales in China reached 12.3 trillion yuan, an increase of 11.2%. The online retail of physical goods contributed 32.1% to the retail growth of social consumer goods.

  According to the Nihon Keizai Shimbun, in the United States, the usage of e-commerce service platforms originating from China, such as Temu Company and Xiyin Company, has surged. In October, the total number of American users of these two applications exceeded 100 million, reaching nearly 90% of the number of American users of Amazon, the largest e-commerce platform in the United States.

  In recent years, the market scale of e-commerce industry in China has continued to expand, with a rapid development momentum. According to the data of China Federation of Logistics and Purchasing, in October, the logistics index of e-commerce in China was 111.9 points, which remained above 110 points for five consecutive months.

  At present, the development of e-commerce industry in China presents the following characteristics: First, the total amount is large. China has the largest online retail market in the world. According to the National Bureau of Statistics, the national online retail sales in 2022 was 13.79 trillion yuan, a year-on-year increase of 4%. Among them, the online retail sales of physical goods was 11.96 trillion yuan, accounting for 27.2% of the total retail sales of social consumer goods. Online shopping has become one of the main ways of consumption and shopping for consumers; Second, the innovation activity is high. E-commerce has a high degree of integration with information technologies such as "internet plus", and new consumption formats and new models such as instant retail, live e-commerce and social e-commerce have developed rapidly; Third, the social influence is extensive. E-commerce has low entrepreneurial threshold and various forms, which can effectively promote employment and promote consumption.

  The booming e-commerce industry in China is based on many factors:

  First of all, the development of China’s e-commerce industry is accompanied by the rapid popularization of the Internet. Over the years, the government of China has attached great importance to the construction of information infrastructure. The acceleration of broadband popularization and the decline of network tariffs have provided strong technical support for the development of e-commerce and cultivated a huge user base.

  Secondly, the e-commerce industry in China benefits from the development of manufacturing and logistics industries in China. China’s manufacturing industry has ranked first in the world for 13 consecutive years, and its rich commodities and strong supply chain have provided important support for the development of e-commerce in China. At the same time, e-commerce relies on efficient logistics and distribution. In recent years, the express delivery industry in China has developed rapidly, which complements the development of e-commerce industry. Most private express delivery enterprises in China adopt franchise mode, which effectively solves the problem of high cost of express delivery.

  Third, the development of China’s e-commerce industry cannot be separated from the support of national policies. Over the years, China government departments have adopted an inclusive and prudent supervision mode, leaving enough room for the development of new formats and promoting the development of e-commerce under the premise of strictly observing the safety bottom line.

  E-commerce industry plays an active role in expanding domestic demand, stabilizing foreign trade and deepening international cooperation, adding strong momentum to China’s economy. According to the data released by the National Bureau of Statistics, in the first three quarters of this year, the national online retail sales reached 10.8 trillion yuan, an increase of 11.6%, which was 4.8 percentage points higher than the growth rate of the total retail sales of social consumer goods. Among them, the online retail sales of physical goods increased by 8.9% year-on-year, accounting for 0.7 percentage points higher than the same period of last year. It can be said that e-commerce has penetrated into every aspect of the lives of ordinary people in China, from basic necessities to daily entertainment.

  In addition, China’s cross-border e-commerce has developed rapidly, and its advantages in "buying the world and selling the world" have been continuously consolidated and its potential has been continuously released, which has become a new engine for the high-quality development of foreign trade. According to customs statistics, in 2022, the import and export scale of cross-border e-commerce in China accounted for 4.9% of the total import and export value of national goods trade, and the proportion was basically the same as that in 2021. At present, there are over 1,500 overseas warehouses of cross-border e-commerce in China, with a total area of over 19 million square meters.

  In the future, the development prospect of China’s e-commerce industry can be expected. At present, major domestic e-commerce companies are seeking new development opportunities and incremental space, and there are many new breakthrough directions in industrial transformation, such as live delivery, intelligent customer service, AI anchor and other new forms. In addition, the combination of cross-border e-commerce and China’s advantageous industries can further meet the consumption needs of global consumers and better lead China’s brand innovation.

  At the same time, it is worth noting that in 2016, China and Chile, a country that jointly built the Belt and Road Initiative, signed the first memorandum of understanding on e-commerce cooperation, which opened the prelude to the international cooperation of Silk Road E-commerce. Up to now, China has signed memorandums of bilateral e-commerce cooperation with 30 countries, and "Silk Road E-commerce" has become a new channel and a new highlight of international economic and trade cooperation, with partner countries covering five continents. In the future, the international cooperation of "Silk Road E-commerce" will continue to deepen, which will greatly promote the construction of e-commerce related fields in the "Belt and Road" countries.

  (Interviewed experts: interviewed by Li Mingtao, Yan Yu and Lin Peiqing, chief e-commerce experts of China International E-commerce Center)

Domestic prices keep running smoothly-a perspective of CPI and PPI data in the first quarter

Xinhua News Agency, Beijing, April 11th Title: Domestic prices keep running smoothly-a perspective of CPI and PPI data in the first quarter

Xinhua News Agency reporter Wei Yukun and Shui Jinchen

Since the beginning of this year, China’s prices have maintained a stable operation. The National Bureau of Statistics released data on the 11th. In the first quarter, the national consumer price index (CPI) rose by 1.3% on average compared with the same period of last year, and the national industrial producer ex-factory price index (PPI) dropped by 1.6% compared with the same period of last year, which continued to be an important "stabilizer" for global prices.

CPI runs in a reasonable range

Stabilizing prices is an important task to do a good job in this year’s economic work. This year’s government work report will set the annual increase in consumer prices at around 3%.

The latest data shows that in the first quarter, CPI continued to operate in a reasonable range, and the monthly increase was lower than the expected target of around 3%.

Dong Lijuan, chief statistician of the Urban Department of the National Bureau of Statistics, said that in January, due to factors such as the Spring Festival effect and the optimization and adjustment of epidemic prevention and control policies, CPI rose by 2.1% year-on-year, an increase of 0.3 percentage points over the previous month; In February, affected by factors such as falling consumer demand after the holiday and sufficient market supply, the year-on-year increase of CPI dropped by 1.1 percentage points compared with the previous month; In March, production and life continued to recover, and the consumer market was fully supplied. CPI rose by 0.7% year-on-year, and the growth rate dropped by 0.3 percentage points from last month.

In China’s CPI "basket" goods, food accounts for a relatively high proportion. Since the beginning of this year, the increase in food prices has continued to fall, from 6.2% in January to 2.4% in March.

From the ring comparison, the price of food changed from 2.8% in January to 1.4% in March. Dong Lijuan analyzed that in March, due to the abundant stock and the decline in consumer demand, pork prices decreased by 4.2% month-on-month; The price of fresh vegetables decreased by 7.2% month-on-month, which was 2.8 percentage points higher than that of last month.

"Vegetable production is greatly affected by meteorological conditions. Adequate sunshine and rising temperature in March are conducive to improving the growth rate of vegetables, resulting in an increase in the output of some vegetables and a downward price. In addition, due to the’ cold spring’ weather in the producing areas, the listing period of vegetables has been postponed, and the prices of lettuce, cauliflower and other varieties have fluctuated frequently. " Zhang Jing, chief analyst of the vegetable market analysis and early warning team of the Ministry of Agriculture and Rural Affairs, said.

The increase in non-food prices has declined. In March, non-food prices rose by 0.3% year-on-year, and the growth rate dropped by 0.3 percentage points from the previous month. In non-food, service prices rose by 0.8% year-on-year, with an increase of 0.2 percentage points over the previous month; The price of industrial consumer goods changed from 0.5% last month to 0.8%.

"Since the beginning of this year, the year-on-year increase of China’s core CPI has been fluctuating in the range of around 1%, which shows that the consumer prices of industrial consumer goods and services in China have remained stable." Wang Likun, an associate researcher at the Institute of Market Economy of the State Council Development Research Center, said.

PPI growth continued to fall.

Affected by factors such as the high comparative base in the same period of last year, the overall price of industrial products in China continued to decline. In the first quarter, PPI decreased by 1.6% year-on-year, including a decrease of 2.5% in March, which was 1.1 percentage points higher than that in the previous month.

From the ring comparison, in January, due to the fluctuation of international crude oil prices and the downward trend of domestic coal prices, the PPI decreased by 0.4% from the previous month. In February, the production recovery of industrial enterprises accelerated, the market demand improved, and the PPI turned flat. In March, due to the accelerated recovery of the domestic economy and the price trend of some commodities in the international market, the PPI remained flat.

Dong Lijuan analyzed that in March, domestic production and market demand continued to improve, key projects were accelerated, and the prices of steel, cement and other industries increased from the previous month. Among them, the prices of ferrous metal smelting and rolling processing industries and cement manufacturing all increased by 1.3% from the previous month. International input factors have driven down the prices of domestic oil and non-ferrous metals-related industries, among which the prices of oil and natural gas mining industry decreased by 0.9% month-on-month, and the prices of oil, coal and other fuel processing industries decreased by 0.4%. Affected by seasonal factors such as rising temperature, the demand for coal has decreased, and the price of coal mining and washing industry has dropped by 1.2%.

"The continuous decline in PPI growth will help improve the profit structure of upstream and downstream industries, ease the cost pressure of manufacturing enterprises in the middle and lower reaches, and stimulate the vitality of micro-subjects." Wang Likun said.

There is a solid foundation for keeping prices running smoothly.

Prices are related to economic operation and affect people’s lives. Experts said that with the gradual improvement of domestic demand, the supporting role for related prices will be enhanced, and the influence of international input factors still exists, and there is some pressure to stabilize prices. However, judging from the trend of the whole year, it still has a solid foundation to maintain the stable operation of prices.

Fu Linghui, a spokesperson for the National Bureau of Statistics, said that China’s grain production has maintained growth, and the grain output has been stable at more than 1.3 trillion Jin for eight consecutive years, and the inventory is relatively abundant; Pork production capacity is at a reasonable level and does not have the conditions for a sharp increase; Energy prices are stable. Last year, China effectively released advanced coal production capacity, and the energy self-sufficiency rate was above 80%. In recent years, the production of oil and natural gas has increased significantly, which is conducive to stabilizing energy prices.

The National Development and Reform Commission has made it clear that we should make overall plans to increase employment and income, and strengthen the supply and price stability of key commodities; The National Energy Administration requires that we do our best to ensure the supply and price stability of natural gas this year to ensure the demand for gas for people’s livelihood; Zunyi, Guizhou, established a unified "white list" system to guarantee supply, strengthened the mechanism of joint guarantee and supply, and ensured a strong and orderly supply of "rice bags" … Recently, all relevant departments and localities have made overall plans to ensure supply and stabilize prices.

Key enterprises have increased efforts to ensure supply and price stability, and have sufficient stocks. For example, Beijing Xinfadi Market will expand the "through train" to cover cities and build a green channel for featured agricultural products to enter Beijing; Meituan buys vegetables on the early-adopter channel of spring vegetables. Toona sinensis, shepherd’s purse, spring bamboo shoots and other fresh spring vegetables are well supplied. Cheap food markets and super discount channels are updated every day, and the prices remain generally stable.

"Looking forward to the whole year, China’s industrial and agricultural products and services are well supplied, production and marketing are smoothly connected, the market order is good, and the overall economic recovery trend will gradually appear in prices. It is expected that the overall price level will generally operate in a reasonable range." Guo Liyan, director of the Comprehensive Situation Research Office of China Macroeconomic Research Institute, said.

Decline in the growth rate of private investment: Why did Li Keqiang seize this matter?

  All the leaders of the State Council in Beijing, as well as the heads of 31 provincial (autonomous regions and municipalities) governments and ministries and commissions gathered in the first conference room of the State Council, Zhongnanhai, just to arrange one thing: to promote the healthy development of social investment. This scene happened on July 18th, when Premier Li Keqiang presided over a working meeting of provincial (autonomous regions and municipalities) government leaders to promote the healthy development of social investment.

  "There is no precedent for such a grand lineup to discuss such a thing." A staff member of the State Council said.

  As an important force to promote China’s economic growth, private economy has created about 60% of GDP, about 80% of social employment and more than 50% of fiscal revenue every year in recent years. Private investment is growing faster than social investment, accounting for more than 60% of fixed assets investment in the whole society. However, since the fourth quarter of 2015, the growth rate of private investment has dropped significantly.

  For this reason, Li Keqiang held several meetings in succession to deploy and expand social investment, especially private investment. In May this year, he presided over the the State Council executive meeting and decided to carry out special supervision on the implementation of policies to promote private investment; At an executive meeting in June, the Prime Minister and the participants specially listened to the report on the special supervision of the implementation of private investment policies, and this topic alone was fully discussed for more than three hours. This time, Premier Li Keqiang once again called the heads of governments of all provinces (autonomous regions and municipalities) to gather in Beijing to make special arrangements to further mobilize the enthusiasm of social investment.

  "We are holding this meeting today to grasp one point and drive the overall situation." Li Keqiang said at the beginning, "While seeing achievements and strengthening confidence, we should seize social investment, especially private investment, which is a key point affecting the future development of China’s economy, and give full play to the power of promoting development."

  The total amount of private investment is large, which has a strong driving effect on consumption and employment.

  Four days ago, China’s economy just handed over its "report card" for the first half of the year. Premier Li Keqiang listed a set of "head-on" figures at the meeting on July 18th: GDP growth rate was 6.7%, and 7.17 million new jobs were created. The survey unemployment rate in 31 large and medium-sized cities dropped, and the economy was operating in a reasonable range. At the same time, the contribution rate of consumption increased to 73.4%, the proportion of tertiary industry increased to 54.1%, the energy consumption per unit GDP decreased by 5.2%, and the economic structure continued to be optimized.

  "It is commendable that an economy with a volume of 10 trillion US dollars can achieve such achievements, which also sends a positive signal to the world." Li Keqiang said, "But at the same time, we must also see that there is a prominent problem in these data, that is, the growth rate of social investment, especially private investment, has dropped significantly."

  Statistics show that 1-mdash in 2016; In June, China’s private investment in fixed assets was 15,879.7 billion yuan, a nominal increase of 2.8% year-on-year, with a growth rate of 1-mdash; It dropped by 1.1 percentage points in May. Private fixed assets investment accounted for 61.5% of the national fixed assets investment (excluding farmers), which was 3.6 percentage points lower than the same period last year.

  "It must be recognized that the total amount of private investment is large and has a strong driving effect on consumption and employment. This is not only related to ‘ Steady growth ’ , but also affects ‘ Adjust the structure ’ ; It will not only affect the current situation, but also affect the development in the next few years. " Li Keqiang said, "So we must insist on ‘ Two unwavering ’ Promote the healthy development of social investment, especially private investment. "

  Expanding effective investment has strong correlation effect, multiplier effect and structural effect.

  Principal officials from six provinces (autonomous regions and municipalities) first reported the basic situation of social investment, especially private investment. In the first half of this year, the total investment in fixed assets in Guangdong Province increased by 13.5%, of which the growth rate of private investment reached 19.6%. However, in the central and western provinces such as Anhui and Sichuan, the growth rate of private investment has dropped to about 6%, especially in the northeast, including Liaoning 1-mdash; In June, private investment was negative growth of 58.1%.

  Li Keqiang pointed out that at present, the economic trends in different regions and industries are clearly differentiated. The growth rate of social investment, especially private investment in the eastern region is not low, but the decline of private investment in many central and western regions, especially in some northeastern provinces, is worrying.

  "Some comrades analyzed that the reason why the growth rate of private investment in Northeast China plummeted was because the infrastructure construction was relatively sound in previous years and the investment space was small. Is this really the case?" Li Keqiang asked, "Not to mention Liaoning, even Beijing has obvious shortcomings in infrastructure construction, and waterlogging will occur in some areas when it rains heavily. How can there be no investment space in other regions? The flood of the Yangtze River since June this year reminds us that our city still has many shortcomings in infrastructure construction, and there is still great potential for water conservancy project construction. "

  Li Keqiang pointed out that China is still in the process of industrialization and new urbanization. Expanding effective investment has strong correlation effect, multiplier effect and structural effect. It is an irreplaceable and indispensable tool, and it is also an important aspect of moderately expanding total demand and promoting development with supply-side structural reform as the main line.

  "Industrial upgrading, new economic growth, and strengthening the construction of weak areas such as infrastructure and public services have all brought opportunities for expanding investment space." The Prime Minister said. He stressed that all localities and departments should conform to the trend of conversion of old and new kinetic energy, strengthen the guidance of social funds while making good use of limited government funds, and prevent investment in industries with overcapacity and environmental pollution, and use them more to fill shortcomings, optimize structure and mass entrepreneurship, innovate, cultivate new kinetic energy, improve people’s livelihood, etc., and play a "thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-

  Stimulating the vitality of social investment is both a development issue and a reform issue.

  To expand effective investment, why must we promote the healthy development of social investment, especially private investment? Premier Li Keqiang calculated an account: according to the statistics of last year, the investment in China’s fiscal budget was around 500 billion, while the total amount of private investment was nearly 15.9 trillion, which was 31.8 times of the investment in the fiscal budget, and the proportion of private investment in social fixed assets investment exceeded 60%.

  "So we must make good use of financial funds ‘ Four or two thousand catties ’ The role of fully releasing the great vitality of social investment, especially private investment. " The Prime Minister said.

  He emphasized to the heads of various localities and departments attending the meeting that we must be soberly aware that stimulating the vitality of social investment is "both a development issue and a reform issue".

  "If we can’t fully mobilize social capital, especially private capital, but rely more on government investment, won’t we return to the old road of planned economy?" Li Keqiang asked in a sonorous tone, "So we must further deepen the reform and rely on the strength of the reform to promote the social investment ‘ Temperature ’ 。”

  Development is the key to solving all problems in China.

  On the morning of the meeting presided over by Premier Li Keqiang, the heads of the governments of 31 provinces (autonomous regions and municipalities) and the heads of relevant departments in the State Council also discussed in groups, and sorted out dozens of policy suggestions to promote the healthy development of social investment. Li Keqiang asked all departments in the State Council to "sit in the right place" on these suggestions. He then put forward three policy requirements: further relaxing market access and simplifying administrative procedures; Try to alleviate the financing difficulties and expensive financing; Innovate the investment mode and enhance the investment ability of private enterprises.

  "Over the years, we have promoted ‘ Streamline administration, delegate power, strengthen regulation and improve services ’ The achievements of reform are obvious to all, but there is indeed power ‘ Put ’ Did you go down below ‘ Then ’ The phenomenon of living. " The Prime Minister said, "I have seen that in some places, private enterprises have to invest in a project. In the past, they had to go through more than 200 approvals, but now they have been reduced to 90 or 60, but there are still too many. The institutional transaction cost of our enterprise is really too high! "

  He asked all localities and departments to improve relevant policies, clarify the list of government powers, and give private enterprises a "reassurance". “‘ Power list ’ Not clear, how to build a new type of political and business relationship? " The prime minister asked.

  Finally, Li Keqiang said earnestly to the participants that he hoped everyone could "make good use of the eighteen martial arts" from the interests of the country and the people. It is necessary to do a good job in implementing the decision measures and prevent the policy from being "suspended"; It is also necessary to improve the communication mechanism between government and enterprises, boost enterprise confidence and establish a new type of political and business relationship; It is also necessary to sum up and popularize the advanced experience of various places, further improve the incentive and restraint and fault-tolerant and error-correcting mechanisms, and promote the formation of a situation of competing for reform, restructuring and development.

  "Development is the key to solving all problems in China!" Li Keqiang’s tone is sincere and firm. "All localities and departments should unswervingly adhere to the party’s basic line, stabilize social investment, especially private investment, in a reasonable range, ensure the realization of the main objectives and tasks of economic and social development this year, and lay a solid foundation for economic development and structural adjustment next year and even in the next few years."

Country Garden is not Evergrande: Country Garden crisis marks the dawn of real estate instead.

The full text is 3,500 words in total and lasts about 5 minutes.

Source of this article: Liu Shengjun’s overall situation (produced by Liu Shengjun Micro Finance)

Text | Liu Shengjun

  • Others fear that I am greedy, others are greedy and I am afraid. -Buffett
  • If even Country Garden falls, it will be the last straw to crush the camel.
  • Extremes must be reversed. "Model student" Country Garden crisis, on the contrary, indicates that the real estate industry is about to usher in a turning point.
  • Evergrande’s problem is Evergrande’s problem; The problem of Country Garden is an industry problem. Different roads lead to different returns.

After Evergrande, Country Garden, the largest real estate company in China in terms of sales area, actually came to the brink of debt default in the first half of this year. It was predicted that the loss in the first half of this year exceeded 45 billion yuan, and its 11 domestic corporate bonds stopped trading, and its share price evaporated by nearly 50% in a week.

In fact, this is no exception. Like Country Garden, head housing enterprises such as Sunac and Greenland have a hard time. Which one is not trembling and treading on thin ice? Whoever falls first is likely.

On August 8th, Chen Qizong, a Hong Kong real estate tycoon, said with emotion, "Many of my old real estate friends, who have met here once a year for many years, are hard to meet now. A friend came to my place for dinner more than a year ago. He told me, can I make it this time? I dare not say. At last, when we said goodbye, my heart was sour. Of course, he is not bad now, but he was rescued. Another friend was more sure, and as a result, his end was not so good. "

According to statistics, Evergrande Group has a debt of 2.58 trillion yuan, Country Garden 1.7 trillion yuan, green land 1.2 trillion yuan and Sunac 1 trillion yuan. The liabilities of these four housing enterprises add up to nearly 6.5 trillion, which is equivalent to 5.4% of China’s GDP of 121 trillion in 2022!

Indeed, the head housing enterprises are too big and become unregulated "financial behemoths". Evergrande’s debt is equivalent to the asset size of the 19th largest bank in China. Anyone who studies finance knows the problem of "too big to fail". In 2008, the Federal Reserve blew up Lehman Brothers, a small bank, with a try attitude. Unexpectedly, the people who bombed the world went belly-up.

As a result, the "three red lines" were born. Everyone, including Country Garden, was dumbfounded by the fiercest regulation of China real estate in history.

Objectively speaking, it is necessary to prevent financial risks by limiting the "barbaric expansion" of head housing enterprises. However, in the implementation of the "three red lines", there has been a phenomenon of simplification, across the board, short-term long-term goals and protracted battles, which has led to the suspension of the whole real estate industry so far (what is the medium-and long-term solution to real estate? )。

The current situation of real estate is already very dangerous. All housing enterprises are unsafe. This further leads to the wait-and-see attitude of buyers. After all, no one wants to get into the trouble of "uncompleted residential flats". As a result, "negative feedback" began, and "guaranteeing the delivery of the building" did not help.

In July, house prices in 70 large and medium-sized cities nationwide fell, and the number of cities reached the highest range in history: house prices in 49 cities fell. In July, the sales area of commercial housing dropped by 46.1% from the previous month. From January to July, investment in real estate development decreased by 8.5% year-on-year, which seriously dragged down economic growth.

We must stabilize the property and can’t hesitate any longer. There is no need to worry about letting go of the purchase restriction and "soaring house prices". At this time, the environment has changed, expectations have changed, and the money bag has shrunk. What we really want to prevent now is not the sharp rise in housing prices, but the unbearable weight of the real estate systemic crisis.

Although Country Garden is dangerous, it is not Evergrande after all.

1. Evergrande is a "big" word. It relies on gambling and gambling blindly and expands savagely, and has no real core competitiveness. Evergrande blindly diversified and made a strategic taboo. We can get a glimpse from Evergrande Football, Evergrande Super Headquarters (unfinished) and Evergrande Automobile. Country Garden, which rose from "Give you a five-star home" in 1995, has considerable strength in product building, property service and refined management. Country Garden was once praised as a "model student" by the industry, but it didn’t get a hollow reputation. In 2022, Country Garden delivered 700,000 houses, and Vivanco Evergrande added up more.

2, Xu Jiayin blindly high-profile, Yang Guoqiang is very low-key and pragmatic. Xu Jiayin is one or two of the highest-profile entrepreneurs in China, and he is keen on publicity. Evergrande has not only a football team, but also a national song and dance troupe. Ma Weidou once recalled the first meeting with Xu Jiayin: Xu Jiayin was wearing a coat and walking with the wind. "Teacher Ma is here!" Xu Jiayin shoulders a shake, coat slipped from the shoulder with the action, behind the bodyguard "pa" stretched out his hand and caught. After taking a seat, Xu stretched out his index finger and middle finger, and the bodyguard behind him took out a cigar with a bang. Xu Jiayin "where people go, the elevator is controlled", "except the secretary’s bodyguard and personal butler, other people, especially men, are not allowed to approach" and "generally bring your own cigars, and you need to be equipped with cigar holders and cigar scissors." Diet "only eat imported fruits, including Japanese greenhouse honeydew melon, Japanese fragrant Yin Qing Ti, Qingwang watermelon, especially sweet winter jujube and mango." When KTV sings, "drink royal salute and soda water". When Evergrande hired Ren Zeping with a high salary, it was essentially a hype (Liu Shengjun fired in the early morning! Ren Zeping was "torn by hand": bragging, inciting and greedy for heaven! I hope you can get out of the swamp of desire as soon as possible! )。

In contrast, Yang Guoqiang, a farmer, is one of the lowest-key businessmen, and even when he reached the top of China’s richest man in 2007, he did not receive any media interviews. It is said that Yang Guoqiang reads 100,000 words every day. Yang Guoqiang, who is less than 70 years old this year, transferred his shares to his daughter Yang Huiyan several years ago. The author visited Country Garden headquarters a few years ago, and Yang Guoqiang personally toasted every guest at the table, which was very approachable.

3. It is difficult to engage in real estate without involving political and business relations, which is an extremely dangerous zone. A staff member of Guangdong judicial system told China Economic Weekly that in Guangdong officialdom, most of Wan Qingliang’s friends who were real estate developers were famous. Wan Qingliang, a "fan", is also a frequent visitor to Evergrande. Evergrande invested hundreds of billions of dollars in the Danzhou "Haihua Island" project, which was finally stopped by the environmental protection department. In September 2019, Zhang Qi, former member of the Standing Committee of Hainan Provincial Party Committee and former secretary of Haikou Municipal Committee, was dismissed. Zhang Qi used his position as secretary of Danzhou Municipal Party Committee to promote the Haihua Island project in violation of regulations, involving a total area of 783 hectares of reclamation. As a result, a large area of coral reefs and white butterflies were permanently destroyed. Zhang Qi, who "swelled his purse and destroyed the ecology", was sentenced to no life. Like Wanda Group, some people in Country Garden will inevitably take bribes, but with Yang Guoqiang’s personality, he must be very cautious in political and business relations.

The only free private high school in China, Guohua Memorial Middle School.

Yang Guoqiang, a peasant.

Of course, it is undeniable that Country Garden also made mistakes:

First, enter the third-and fourth-tier cities in a big way. In 2015, the shantytown renovation was carried out with monetary resettlement. For a time, hot money was rolling in the third-and fourth-tier cities, and Country Garden took the lead in blowing the horn of entering the third-and fourth-tier cities. Up to now, 80% of the land is still in the third-and fourth-tier cities. Now it seems that this is a major misjudgment. The purchasing power of third-and fourth-tier cities is insufficient, and it is easy to fall into a liquidity dilemma overnight.

Second, the Malaysian forest city project has been defeated. The "Forest City" project started in 2015 and plans to invest more than 100 billion US dollars. This "green and intelligent future city" in southern Malaysia, close to Singapore, has now become a "ghost town". However, the original idea is not unreasonable: to seize the psychology of high-net-worth people to buy a house overseas and settle down, the house price is equivalent to a quarter of Singapore’s. It’s just that people are not as good as heaven, and they have encountered black swan events such as exchange rate turmoil, difficulties in foreign exchange outflow, and sudden changes in Malaysia’s political situation, which led to the project being called to a halt, and they have no choice but to stop eating in the storm that has never changed in a hundred years.

No one can always win a business, such as a war. The key is to learn from failure.

Country Garden’s asset-liability ratio was 82.3%, while Evergrande once reached 132.6%, and the latter was insolvent. In 2021, Country Garden only failed to meet the standard of "excluding the asset-liability ratio of advance receipts not exceeding 70%". By 2022, Country Garden achieved "three red lines" without stepping on it. Evergrande stepped on all three red lines. Country Garden still has a chance to reorganize and survive.

Country Garden can’t fail for a simple reason: at present, regardless of potential buyers or upstream and downstream housing enterprises, the nerves are already quite fragile, and Country Garden is the industry benchmark. In addition, the financial giant "Zhongzhi Group" is also in trouble with Country Garden. Zhongrong Trust, a subsidiary of Zhongzhi Group, has fallen into a storm of suspension. Among the huge financial assets of Zhongrong Trust, real estate accounts for 11%. Once there are problems in Country Garden and Zhongzhi, the potential chain reaction cannot but be frightening.

If even Country Garden falls, it will be the last straw to crush the camel. Yang Guoqiang once encouraged his manager with such a request: Even if Country Garden falls, it will be the last real estate enterprise in China.

Practice has proved that the simple idea of "guaranteeing the delivery of buildings" is not feasible. "Baojiaolou" seems to help, but in fact it often aggravates the difficulty of capital turnover of housing enterprises. As long as the housing enterprises do not return to normal state, the normal operation of the industry will be difficult to maintain. At this time, it is unrealistic to expect people to buy houses (the sudden braking of real estate is unbearable: it is suggested to move from "guaranteeing the delivery of buildings" to "guaranteeing the main body"). "Protecting the main body of the market" should start from Country Garden.

Conclusion: Evergrande’s problem is Evergrande’s problem; The problem of Country Garden is an industry problem. Different roads lead to different returns.

Of course, Country Garden can’t wait for "Prince Charming" or "pie in the sky". Mo Bin, president of Country Garden, said in the announcement that Country Garden had encountered the biggest difficulty since its establishment. Wang Shi, an old friend of Yang Guoqiang, bluntly said, "At present, real estate enterprises are facing challenges one after another, especially large real estate companies are facing transformation. Lao Yang and I respect and admire each other. It is inevitable that there will be a shortage of funds during the transformation of Country Garden, but Mr. Xiang Yang Guoqiang will actively cope with the difficulties. ".

Country Garden faces a better environment than Evergrande. Evergrande is an early bird in the rectification of "three red lines". Now, the policy orientation has quietly changed. On July 24, 2023, the Politburo meeting proposed that "it is necessary to effectively prevent and resolve risks in key areas,Adapt to the new situation that the relationship between supply and demand in China’s real estate market has undergone major changes, and timely adjust and optimize real estate policies.Because the city makes good use of the policy toolbox to better meet the rigid and improved housing needs of residents and promote the stable and healthy development of the real estate market. "

On August 15th, Fu Linghui, spokesperson of the National Bureau of Statistics, responded to the Country Garden incident, saying, "At present, the real estate market is generally in the adjustment stage, and some housing enterprises have encountered certain difficulties, especially the debt risks of some leading housing enterprises have been exposed, which has affected market expectations. But we should see that these problems are phased,With the market adjustment mechanism gradually playing a role and the real estate market policy adjustment and optimization, the risks of housing enterprises are expected to be gradually resolved.. "

But in any case, the "big era" of real estate "big is good" has ended. Country Garden, which has been on the list of the world’s top 500 for seven consecutive years, please forget the charm of "the world’s top 500" from now on.

The author sends a message to Mr. Yang Guoqiang: Hold your ground steady and break your arm to survive. Learn from a painful experience, and from today on, get rid of the demons that "big is good". Face the new stage and new pattern of real estate, explore new models, and develop wholeheartedly with high quality, so as to "forget the pain without healing the scar" in the future (China real estate: new stage, new pattern, new model).

The historical picture that has not changed greatly in a hundred years is slowly opening.

Join the "study tour of entrepreneurs in secret places",

Join hands to cross the fog of world politics and economy,

Live up to Damei China,

Be a wise man in uncertain times.

Join the secret pursuit, pursue all the way, great beauty and true knowledge.

Liu Shengjun

Member of Shanghai Economic Committee of Zhi Gong Dang

An economist who insists on telling the truth

Political economy+great historical view

Participated in the Prime Minister’s Economic Symposium in 2014.

Chief economist of Tianjushi Group

Founder of Liu Shengjun Micro Finance

Chief Expert of Shandong Human Resources Development Promotion Association

Author of The Next Decade

Shandong Heze Dingtaoren

Chongqing: It is not necessary to leave Chongqing during the National Day holiday. Those who come to Chongqing and return to Chongqing must have a negative nucleic acid test certificate within 48 hour

CCTV News:According to the website of Chongqing Municipal Government, the General Office of novel coronavirus Epidemic Prevention and Control Headquarters in Chongqing issued a notice on doing a good job in epidemic prevention and control during the National Day holiday in 2022. The notice pointed out that it is not necessary to advocate the general public to spend the National Day holiday in the local area, not to leave Chongqing, not to go to areas with epidemics in the past seven days and land border port areas, especially not to high and medium risk areas; If you really need to leave Chongqing, you should take the initiative to report to your unit and village (community) before leaving Chongqing, and hold a negative certificate of nucleic acid detection within 48 hours. When returning to Chongqing, provide negative proof of nucleic acid test within 48 hours, report to the local village (community) or unit, and carry out nucleic acid test (at least once) according to relevant regulations, and implement self-health management measures. Strict health management of personnel entering Chongqing.

Notice of the General Office of novel coronavirus Epidemic Prevention and Control Headquarters on Doing a Good Job in Epidemic Prevention and Control during the National Day Holiday in 2022

Chongqing Pneumonia Finger Office No.49 [2022].

All counties (autonomous counties) leading group for epidemic prevention and control in novel coronavirus, municipal departments and relevant units:

At present, the situation of epidemic prevention and control in our city has generally stabilized, but the epidemic situation in the surrounding areas is still grim, the mobility of personnel during the National Day holiday has increased, and the pressure of "external defense input and internal defense rebound" is still relatively high. In order to thoroughly implement the spirit of the important instructions of the Supreme Leader General Secretary on epidemic prevention and control, implement the relevant deployment requirements of the joint prevention and control mechanism in the State Council, and earnestly do a good job in epidemic prevention and control during the National Day holiday in 2022 in our city, with the consent of the epidemic prevention and control headquarters in novel coronavirus, the relevant matters are hereby notified as follows:

First, it is not necessary to leave Chongqing. Advocate the general public to spend the National Day holiday in the local area, and do not leave Chongqing unless necessary, and do not go to areas with epidemic situation in the past 7 days and land border crossings, especially to high and medium risk areas; If you really need to leave Chongqing, you should take the initiative to report to your unit and village (community) before leaving Chongqing, and hold a negative certificate of nucleic acid detection within 48 hours. When returning to Chongqing, provide negative proof of nucleic acid test within 48 hours, report to the local village (community) or unit, and carry out nucleic acid test (at least once) according to relevant regulations, and implement self-health management measures. Party and government organs at all levels in the city, mass organizations, state-owned enterprises and institutions need to leave Chongqing, and strictly fulfill the examination and approval procedures; Teachers and students of all kinds of schools in the city really need to leave Chongqing, and they need to report to the school.

Second, strictly manage the health of people entering Chongqing. Those who come to Chongqing and return to Chongqing must hold negative proof of nucleic acid test within 48 hours, and traffic ports should increase their strength. For those who come to Chongqing and return to Chongqing in key epidemic areas, they should strictly implement the measures of scanning when entering Chongqing, checking when entering Chongqing, and reporting when entering Chongqing, that is, scanning "entering Chongqing code", checking "two codes and one certificate", conducting a nucleic acid test on the spot and filling in the "two-dimensional code of community report". The community should strengthen investigation, implement classified health management, and urge those who come to Chongqing and return to Chongqing in key epidemic areas to strictly implement prevention and control measures such as centralized isolation, home isolation, and "3-day 2-inspection" to avoid high-risk personnel from leaving the tube and leaking it; Guide people from other areas to come to Chongqing and return to Chongqing to take the initiative to carry out a nucleic acid test within 24 hours.

Third, reduce aggregation activities. Adhere to the principle that it is not necessary to hold it online and offline, and in principle, no large-scale meetings, training, exhibitions, cultural performances and other gathering activities will be arranged in the near future. If it is really necessary to hold it, it should be strictly examined and approved. According to the principle of "who approves, who is responsible" and "who holds, who is responsible", the epidemic prevention and control plan should be formulated, the scale should be controlled as much as possible, and prevention and control measures should be implemented; Participants need to scan the "site code" and check the negative certificate of nucleic acid detection within 48 hours. Advocate citizens not to gather or get together during holidays, reduce dinners and parties, and hold simple weddings and funerals.

Fourth, strengthen the management of key places. Strictly implement the requirements of "code must be set in public places, code must be scanned when citizens enter, and code must be checked by staff", and enter public places to scan "place code" and check "Yukang code". Shangchao, farmers’ markets, catering units, cultural venues, sports venues, entertainment venues, etc. should strictly implement "sweeping when entering" and "checking when entering", and personnel with red code and yellow code of "Yu Kang Code" and pop-up windows are not allowed to enter. Hotels and hotels should strictly check the negative proof of nucleic acid detection within 72 hours. If the "Yukang Code" is a red code or the "itinerary code" is involved in the epidemic-related key areas, immediately report to the community and temporarily control it on the spot; "Yukang Code" is a yellow code and a pop-up window. If you provide negative proof of nucleic acid test within 24 hours or perform nucleic acid test nearby, you can go through the registration formalities (the people who pop up the window for "Entering Chongqing Code" are not subject to this restriction). Civil affairs service institutions such as pension institutions and child welfare institutions should check the negative nucleic acid test certificate of visitors within 48 hours. Scenic spots should strictly implement the requirements of "limit, appointment and peak shift", check the negative proof of nucleic acid test within 72 hours of entering personnel, and scientifically control the flow of people.

Five, strengthen publicity and guidance and personal protection. Health, publicity, cultural tourism and other departments should issue health tips, guide citizens to make reasonable arrangements for travel trips, carefully choose destinations, advocate city tours, short-distance tours and Zhou Bianyou, do personal protection during the whole trip, and try not to go to places where people gather and the space is closed. It is necessary to guide the public to consciously abide by the provisions on epidemic prevention and control, maintain good hygiene habits and lifestyles such as wearing masks, washing hands frequently, using chopsticks, and coughing etiquette. After symptoms such as fever, dry cough, sore throat, decreased sense of smell (taste) and diarrhea appear, they should see a doctor and report it at the first time.

Six, do a good job on duty and emergency preparedness. The epidemic prevention and control command system of all levels and departments in the city should be activated, and a 24-hour duty system should be implemented. The main leading comrades of the party and government are the first responsible persons, and at least one person is on duty during the festival. It is necessary to make emergency preparations such as monitoring and early warning, epidemiological investigation, nucleic acid detection, centralized isolation, community prevention and control, and living security, and scientifically and reasonably arrange personnel to be on standby. Once an epidemic situation is discovered, it should be grasped early and dealt with resolutely and decisively to prevent proliferation and spillover.

Seven, compaction "quartet" responsibility. Relevant departments and units in all districts, counties and cities should earnestly implement the responsibility of "first stop, first question", and properly check traffic entrance, community investigation, prevention and control of key places, closed entry and personal protection, and timely investigate and rectify potential risks. To implement the normalized nucleic acid detection of key populations, all districts in the central city should do a good job in the normalized nucleic acid detection of the general population. It is necessary to effectively coordinate epidemic prevention and control and economic and social development, and resolutely prevent simplification, one size fits all and layers of overweight.

China Consumers Association released the 2017 "double 11" online shopping experience report

In order to strengthen the social supervision of the price, after-sales service and quality of online shopping products in double 11, China Consumers Association organized the price, quality and service survey experience of online shopping products in double 11 from October 2017 to January 2018. This survey and experience activity conducted a survey and experience on 16 online shopping platforms, involving 9 categories, including clothing, shoes and hats, mobile phone digital, food specialties, cosmetics and toiletries, home textiles, maternal and child products, luggage accessories, household appliances and other daily necessities. The investigation experience mainly involves price tracking records, seven-day unreasonable return operation, identification of "Haitao" goods, quality testing of non-"Haitao" goods and inspection of express delivery orders. The relevant survey experience results are as follows:

First, the price tracking record

In terms of price, from October 21st to November 21st, the experiencers selected 668 samples from 16 online shopping platforms with relatively large discounts and relatively large sales volume, and recorded the price changes of each product in detail through screen capture and other evidence collection methods. From the results of price tracking records, the commodity price behavior of 129 pre-sale samples is generally good, and only 4 pre-sale samples have higher prices than those after the pre-sale, or are suspected of price violations; Of the 539 non-pre-sale samples claiming to participate in the "double 11" promotion activities, 78.1% were able to buy promotional products at the price of "double 11" or lower on November 11th (regardless of the linkage activities). It is more prominent to increase the price first and then reduce the price, fabricate the "original price" and randomly mark the price (for detailed results, please refer to "China Consumers Association Information Network").

Second, the quality of goods

1. "Haitao" goods are suspected of counterfeiting more. In the identification of "Haitao" products, this survey experience actually purchased 93 samples of "Haitao" products, involving 37 brands. The experiencer contacts the brand trademark owner or the authorized person, and issues the commodity appraisal conclusion through consultation. Up to now, only the owners or authorized persons of 19 brands and trademarks have issued appraisal conclusions on 53 samples, of which 38 samples are genuine and 16 samples are suspected of counterfeiting.

Of the 53 samples, 5 are electrical samples, involving two brands such as Philips and Braun. According to the appraisal conclusion of the trademark owner or licensor, they are all authentic; Maternal and child products involve 10 samples from four brands including Kao, Garbo, Pampers and Wyeth, all of which are authentic.

Cosmetics involved 19 samples from 7 brands, including Shiseido, CPB, Lancome, Kiehl’s, Maybelline, Estee Lauder and Clinique. According to the appraisal conclusion of trademark owners or authorizers, 11 samples were genuine and 8 samples were suspected of counterfeiting. The products suspected of counterfeit goods are Shiseido Facial Cleanser sold by JD.COM platform "Meiya International Overseas Franchise Store", Estee Lauder Special Repair Muscle Penetration Essence sold by Jumei Premium Platform "Speed Duty Free Shop", and Shiseido Facial Cleanser sold by Honeybud Network Platform and Estee Lauder Multi-effect Wisdom Essence Cream sold by Honey Bud Select Merchants. Shiseido facial cleanser sold by jdf Beauty Shop on Pinduoduo platform, Estee Lauder ANR eye cream sold by Yadun Beauty Shop on this platform, Shiseido Anesuntan sunscreen sold by Kaleya Skin Care Family Store on Taobao platform, and Estee Lauder ANR eye cream sold by Netease koala online shopping platform "self-operated direct mail warehouse"; Footwear involves 10 samples from 4 brands, including Adidas, satchi, Aibu and Skye. According to the appraisal conclusion of trademark owners or authorized persons, 7 samples are genuine and 3 samples are suspected of counterfeiting. The goods suspected of counterfeit goods are Adidas clover Smith shoes sold by the Adidas /Adidas brand resident on Beibei. com, Adidas shell shoes sold by Gome online platform "Haikun Sports Franchise Store" and Adidas coconut shoes sold by Pinduoduo platform "Miss Cai’s Shoes" store; The luggage category involves 9 samples from 2 brands including coach and Michael Kors.According to the appraisal conclusion of the trademark owner or authorized person, 4 are genuine products and 5 are suspected counterfeit products. The goods suspected of counterfeiting are coach shopping bags sold by Dangdang platform "Luxury Taobao Global Shopping Franchise Store", coach Boston handbag sold by Gome online platform "Auchan Luxury Luggage Franchise Store", MichaelKors tortoise shell bag sold by JD.COM platform "Baiwang Overseas Franchise Store", coach shell bag sold by Pinduoduo platform "ishop Luxury No.1" and Taobao platform "Miss Yue Yue USA Purchasing".

In addition, the experiencers also contacted 18 other brands through various means, such as commodity information, website information and enterprise registration contact information, among which: Karen Murrell, AcQ, Kirkland and L ‘Occitane have never been contacted; Avène Avè ne, Free People, ARMANI Armani, Beineng, Deyun DEVONDALE, Huggies/ Curious and other six brands did not reply after the letter was delivered; Two brands, such as Burberry and GEOX Nutrilite, can only identify the goods authorized by the official direct channel, and other channels cannot determine the authenticity of the goods; The agent of line friends Brown Bear brand replied that there was no obligation to assist in authenticity identification; The samples of five brands, such as Aitamei, Mead Johnson, Hershey, Nike and Abbott, failed to complete the identification work due to the large demand, long period or other reasons for the same batch of samples.

2. The quality problem of non-Haitao merchandise clothing is relatively prominent. The experiencers sent 101 non-Haitao samples to institutions with relevant inspection qualifications for testing, tested their quality, and checked the sample identification and description. Quality test, identification and explanation of inspection results (this test result is only responsible for the samples submitted for inspection) show that 19 samples out of 101 have quality problems.

(1) The detected values of fiber content of clothing samples of individual platform merchants are inconsistent with the express. Fiber content is an important symbol reflecting the quality of fabric, the key for consumers to buy clothing products, and also an important factor to determine the value of clothing. The detection of fiber content in clothing is inconsistent with the express statement, and the manufacturer does not label it according to the actual composition of the fabric, which will mislead consumers and damage their rights and interests. The Label of Textile Fiber Content (GB/T29862-2013) stipulates that when a certain fiber content on the fiber content label is less than or equal to 10%, the fiber content tolerance is 3%; When the fiber content is less than or equal to 3%, the actual content shall not be 0. When the fiber content of a filler on the label is ≤ 20%, the fiber content tolerance is 5%; When the fiber content of a filler is ≤ 5%, the actual content shall not be 0. The test results show that the nominal "Tiffany Runchi" brand wool coat sold by JD.COM platform "Tiffany Runchi Women’s Flagship Store" has 53.9% wool, 30.6% polyester fiber, 6.5% cotton, 3.4% viscose fiber, 2.9% nylon, 2.7% acrylic fiber, and 94.2% polyester fiber as the test lining. The fabric and lining of the nominally "Xiyan" brand children’s down jacket sold by the "Fruit Girl Children’s Wear" store on Taobao platform are 100% polyester fiber, but the fabric and lining marked by the commodity tag are 100% polyester.The washing label indicates that the fabric and lining are 100% nylon; The detection value of the nominal "Youmai" brand sweater fabric sold by Tmall platform "Youmai Clothing Flagship Store" is 68.7% viscose fiber and 31.3% polyester fiber, while the fabric marked by the commodity tag is 52% polyester, 28% cotton and 20% spandex.

(2) The color fastness of some platform merchants’ clothing sample fabrics does not meet the standard requirements. Dyeing fastness is mainly to assess the fastness of dye adhesion to fiber. The range values of dyeing fastness of first-class products, superior products and qualified products are clearly defined in the corresponding standards of products. Unqualified color fastness In the process of wearing or washing, the pigment falls off and is transferred to the skin, which will harm the human skin or contaminate other clothes, directly affecting the health and beauty of consumers. The test results show that the color fastness (staining) of the nominal "Hengyuanxiang" brand sweater sold by Dangdang platform "Brioso Brioso franchise store" is 2-3, while the standard of national general safety technical code for textile products (GB18401-2010) (hereinafter referred to as the standard) requires it to be ≥3; The color fastness to soaping (staining) of the nominal "Tiffany Runchi" brand woolen coat sold by JD.COM platform "Tiffany Runchi Women’s Flagship Store" is 2-3, and the standard requires it to be ≥3; The color fastness to water of the nominal "Sponge Bubble" brand windbreaker jacket fabric sold by Pinchuang Trade Store on Jumeiyou platform is 2-3, while the standard requires it to be ≥3-4, the color fastness to acid and perspiration (staining) is 2-3, while the standard requires it to be ≥3-4, and the color fastness to rubbing (wet rubbing) is 2-3. The nominal "Ou Li Mommy" sold by Jumeiyou platform "Ou Li Mommy Clothing" store.The color fastness to rubbing (wet rubbing) of brand trousers is tested as grade 1, while the standard requires it to be ≥2.

(3) The formaldehyde content of infant clothing samples from individual platform merchants exceeds the requirements of relevant standards. Formaldehyde is an irritating gas, which can enter the human body through diet, breathing or skin contact. Formaldehyde is a safety index of clothing, which will cause harm to human body if it exceeds the requirements of national standards. According to relevant reports, formaldehyde will irritate eyes, skin and mucous membranes, and the use of additives containing formaldehyde in the production of textiles will lead to excessive formaldehyde content, which will cause serious harm to health. According to the standard requirements of national general safety technical code for textile products (GB18401-2010), the formaldehyde release content of finished products is limited to infant clothing (two years old and below) ≤20 mg/kg, clothing that directly contacts the skin ≤75mg/kg, and clothing that does not directly contact the skin ≤300 mg/kg. The test results show that the formaldehyde content of the coat fabric and lining of the nominal "Sponge Bubble" brand windbreaker sold in the "Pinchuang Trade" store of Jumeiyou platform is 28mg/kg and 43mg/kg respectively, while the standard requires infant clothing (two years old and below) ≤ 20 mg/kg; The formaldehyde content of the nominal "Yu Zhaolin" brand leggings sold by Pinduoduo platform "Shuduo Clothing Franchise Store" was 109mg/kg, while the formaldehyde content of the clothes that directly contacted the skin was ≤75mg/kg according to the standard.

(4) The pilling and pilling indexes of some platform merchants’ clothing samples failed to meet the standard requirements. Pilling is not only one of the important factors that affect the feel, appearance and wearability of clothing, but also affects the service life of products. According to the requirements of related standards such as "Determination of pilling performance of textile fabrics" (GB/T4802.1-2008, GB/T4802.2-2008), the test results show that the test results of the nominal "Hengyuanxiang" brand sweater pilling item sold by Dangdang platform "Brioso Brioso franchise store" are 1-2, while the related standards require it to be ≥ The measured wear resistance of the nominal "Handu Yishe" brand jeans sold by Dangdang platform "Handu Yishe Flagship Store" is 14,000 times, while the relevant standards require ≥ 25,000 times; The test result of the nominal "Ou Li Mommy" brand trousers pilling project sold by Jumeiyou platform "Ou Li Mommy Clothing" store is Grade 2, while the relevant standards require it to be Grade 3 or higher; The test result of the pilling project of the nominal "Lalajia" brand sweater sold by Pinduoduo platform "Lalajia Women’s Flagship Store" is Grade 2, while the relevant standards require it to be ≥2-3; The test result of the pilling project of the nominal "Youmai" brand sweater sold by the Tmall platform "Youmai Clothing Flagship Store" is Grade 2, while the relevant standards require it to be Grade 3 or higher; The test result of the pilling project of the nominal "Youmai" brand sweater sold by the "Youmai Designer Women’s Wear" store on Taobao platform is Grade 1, while the relevant standards require it to be ≥2-3; Netease koala sea purchase platform "Dapu home furnishing franchise store"The test result of the pilling project of the nominal "Dapu" brand bedding sold is Grade 2, while the relevant standards require it to be Grade 3 or higher; The test result of the pilling project of the nominal "Trendiano" brand woolen coat operated by Amazon platform is Grade 1, while the relevant standards require it to be Grade ≥3-4. In addition, the peeling strength project of the adhesive lining does not meet the standard requirements.

(5) The down jacket samples of individual platform merchants have cracking indicators or the types of down jackets do not meet relevant standards. Slip, seam performance and so on are the sewing strength of clothing, which is used to check the degree of yarn slippage after the external force is applied to the seam of clothing during wearing or using, and is the main index to check the durability of woven clothing products. Clothing cracks will not only affect the beauty of clothing, but also seriously affect the service life of clothing. The test results show that the lining crack of the nominal "Xiyan" brand down jacket sold by the "Fruit Girl Children’s Wear" store on Taobao platform is 20px, while the standard of Down Clothing (GB/T14272-2011) requires it to be ≤10px.

In addition, the survey experience also found that the measured down types of individual down jackets did not match the claims. For example, the down feather category of the nominal "Playboy" brand down jacket sold by Gome’s "Famous Brand Clothing Franchise Store" is land bird feather, while its product claims to be 90% white duck down; The down feather category of the nominal "Xiyan" brand down jacket sold by the "Fruit Girl Children’s Wear" store on Taobao platform is land bird feather, while its products claim to be 80% white duck down.

(6) The shock and impact resistance of individual platform merchants’ luggage samples did not meet the standard requirements. Unqualified shock and impact will easily lead to the separation of luggage tie rods, straps, handles, side handles and other components from the bag body, and will also cause the fabric of the bag body to break and open. Impact resistance is an important performance to test the quality of luggage case. During the use of luggage case, it is inevitable to encounter the problem of falling. Unqualified impact resistance seriously affects the service life of luggage case. The test results show that the connector of the nominal "Woodpecker" brand handbag in the "Woodpecker Leather" store of Jumeiyou product platform is broken during the shock performance test; Luggage case, the nominal brand of "OSDY" sold by Dangdang platform "official flagship store of OSDY luggage", cracked during the drop test of the impact resistance project.

(7) There are problems with the acid value index or sodium content of food samples from individual platform merchants. Acid value is an index to measure the rancidity degree of oil. The higher the acid value, the worse the quality of oil. The smaller the acid value, the better and fresher the oil quality. The rancidity and deterioration of oil will reduce the nutritional value of food. The test results show that the acid value of the nominal "Western Region Meinong" brand roasted cashew nuts self-operated by our website is 3.7mg/g, which is not in line with the standards of Nuts and Seed Foods (GB 19300-2014) and Food Additives Usage Standards (GB2760-2014). In addition, the nominal "Gongtianxia" brand rose flower cake operated by Vipshop platform has a sodium detection value of 880mg/kg and a label value of 190 mg/kg; The sodium detection value of the nominal "Western Region Meinong" brand roasted cashew nuts operated by our online platform is 1170mg/kg, while the commodity label value is 750mg/kg, which fails to meet the requirement that the sodium is less than 120% of the label value in the National Food Safety Standard General Rules for Nutrition Labeling in prepackaged foods (GB 28050-2011).

(8) The residual amount of plasticizer in liquor samples of individual platform merchants exceeded the standard. Di-n-butyl phthalate (DBP) (plasticizer) exceeding the standard will seriously affect human health, and it will bring potential harm to human body after being absorbed by human body. The test results showed that the detection value of dibutyl phthalate (DBP) in the liquor sold by Pinduoduo platform "Fuyulong Liquor Franchise Store" was 0.699 mg/kg, which did not meet the requirements of the former Ministry of Health for the maximum residue of phthalate esters in food and food additives (0.3mg/kg).

Third, the after-sales service situation

1. No reason to return the goods within seven days is better. As an ordinary consumer, the experiencer returned 101 samples of goods that were not marked with "No reason to return for seven days". The survey results show that among 101 samples, 96 samples have completed the return operation, which shows that merchants on all platforms have done a relatively good job in complying with the seven-day unreasonable return rule; Only five samples failed to be returned, namely, the nominal backpack of a certain brand sold by Gome’s online platform Swiss Army Knife Gear Flagship Store, the noodle machine of a certain brand sold by the store of Jiuyang Xiaoxiang Tribe Electric City on Taobao platform, and the sports shoes of a certain brand sold by Tmall platform sneakerhead Overseas Flagship Store, etc., which were not marked as not supporting the return for seven days without reason, but refused to apply for return in the after-sales link. In addition, a brand of rice flour and a brand of milk powder self-operated by Beibei. com marked "seven-day worry-free return" on the product information page, but the experience personnel found that these two models did not support seven-day unreasonable return.

In addition, the experiencers checked whether the "Haitao" samples sold through the cross-border e-commerce platform support seven-day unreasonable return. The statistical results show that among the 100 "Haitao" samples in this survey experience, 62 samples clearly indicate on the display page or the purchase page that seven-day unreasonable return is not supported. Moreover, even if there is no reason to return goods for seven days, consumers often choose to return goods because of the high freight and taxes.

2. The protection of personal information by express delivery is generally weak. The experiencers made statistics on the privacy protection of 206 delivery orders of goods from 16 online shopping platforms. The express list of this experience involves Baishi Express, Jingdong Express, Pinjun Express, Shentong Express, Suning Logistics, SF Express, Postal Express, Yuantong Express, Yunda Express, ZTO Express and other major domestic express companies. The statistical results show that the above privacy protection measures are not found in the express sheets of SF Express for two packages, SF Express for two packages and Suning Logistics for three packages.

IV. Conclusions and recommendations

Through this survey and experience activity, it is reflected that some platform merchants can abide by relevant regulations in terms of price behavior, quality management and after-sales service, and all parties have performed relatively well. For example, Gome online platform self-operated "Midea" brand rice cookers, JD.COM platform "SWANSHINY Cosmetics Official Flagship Store" sold "Double Decade" brand pomelo extract cleanser, Jumeiyoupin platform self-operated "Appropriate Herbal Medicine" Rhodiola whitening skin care suit, Suning.cn platform self-operated "Patriot" brand mobile power supply, etc., the survey experience is relatively good. It is hoped that the relevant platform merchants will strictly meet the quality and service standards and further meet the higher requirements of consumers for improving the quality of consumption.

Judging from the results of this survey experience, in most cases, "double 11" is not the most favorable for non-pre-sale goods; It is difficult to realize "unreasonable return" of "Haitao" goods, and there are many cases of suspected counterfeiting; Among non-Haitao goods, the quality problem of clothing products is relatively prominent. At the same time, the survey experience also found that the privacy protection measures of most express delivery companies are still not enough, and consumers’ personal privacy is easily leaked during the delivery of goods. The survey results show that during the online shopping in double 11, some platforms and businesses have many weak links in the protection of consumers’ rights and interests, and some even seriously damage the legitimate rights and interests of consumers, which is not conducive to the construction of a safe and secure online consumption environment. Online shopping is an important channel for operators to close the distance with consumers, and it is also an important pusher to promote the improvement of consumption quality. In order to create a good online shopping environment and effectively protect the legitimate rights and interests of consumers, the China Consumers Association suggests that:

1. Platform merchants should be guided by quality consumption, consciously regulate price behavior, and ensure the quality of platform products. According to the survey experience, many platform merchants are still used to fighting price wars or perplexing and misleading consumers through complicated price expressions, but they don’t pay enough attention to the quality control of online shopping products, which leads to the counterfeit problem of some "Haitao" products during the centralized promotion of e-commerce, and the quality problems of clothing and luggage products of individual e-commerce platforms are frequent. I hope that all e-commerce platform merchants: First, strictly abide by the national laws and regulations on prices, advocate clear prices, make clear discounts and deductions, and put an end to price misleading and price fraud; The second is to improve the qualification review mechanism of platform merchants, strengthen the whole process quality control of platform commodities, guide and adapt to consumers’ demand for quality consumption, and attach importance to consumers’ feedback on quality and service; Third, take effective technical protection measures to strengthen the protection of consumers’ personal information in terms of data collection and use, order display, communication and express delivery.

2. The relevant government departments should strengthen the supervision and management of online shopping, adhere to collaborative governance, and severely punish e-commerce illegal and untrustworthy behaviors. In the past three years, China Consumers Association and some local consumer associations have continued to carry out online shopping product quality and service supervision activities, reflecting many problems in terms of price, quality and service of relevant platforms and businesses. Some businesses use the platform to single out speculative letters, sell fakes and cheat consumption, which has seriously damaged the online shopping environment. It is suggested that the relevant government departments: first, further improve the legal provisions of online shopping supervision, adopt a combination of random sampling and key supervision, increase the supervision and management of online shopping market, and urge platform merchants to be honest and trustworthy and operate according to law; The second is to establish and improve the co-management and co-governance mechanism of online shopping, provide support for the construction of social credit system with big data analysis methods, increase the comprehensive punishment for serious illegal and untrustworthy behaviors, and create a safe and secure online consumption environment.

3. Call on consumers to establish the concept of quality consumption, adhere to smart and rational consumption, and develop a good awareness of consumer rights protection. According to the experience of this survey, the price representation of some e-commerce products is complicated and difficult to understand. Even experienced people can’t calculate the actual sales price of some products, which leads many consumers to fall into the trap of business price, and the quality and service are uneven. Consumers are not discerning and it is difficult to get benefits. Appeal to consumers: First, participating in online shopping should be guided by meeting their own consumption needs, adhere to quality first, carefully compare and identify, pay attention to the sampling results of relevant government departments, the survey results published by consumer associations and related organizations, and especially be alert to the price trap of e-commerce, and don’t covet unreasonable low prices; Second, learn and master the necessary common sense of consumption and legal knowledge, and pay attention to keeping the shopping screenshots and valid vouchers in the online shopping process. Once online sales of fake goods, false propaganda, price fraud and services are found to damage consumers’ rights and interests, they should promptly complain to the platform, relevant government departments or local consumers’ associations.

Can you go to a prestigious school by changing your clothes?

  "I’m sorry I didn’t tell you earlier. In fact, I can go to the’ 211′ university in 200 points." 360 Education Group launched a group of "sorry" marketing advertisements, which made the entrance examination for overseas Chinese students in "bred in an inner chamber, with no one knowing her" shine for a while. This is like a "life-saving straw" in the eyes of Ms. Song, a non-Beijing junior high school parent.

  "Go back to my hometown in Shandong to attend high school? As far as my son’s grades are concerned, I can only wander in the junior college. Staying in Beijing means that you cannot take the college entrance examination. " Ms. Song inquired about overseas Chinese joint examination training institutions in Beijing. When she came to Beijing Sanyi Shuren Education Office, several non-Beijing parents were waiting here, and they were all attracted by the agency’s advertisement of "100% copy rate".

  The person in charge of this institution revealed to parents that the entrance examination for overseas Chinese, students from Hong Kong, Macao and Taiwan Province jointly recruited by ordinary colleges and universities in China (referred to as National Joint Recruitment) is a "shortcut to prestigious schools". He sent a publicity page to every parent, which was filled with the admission scores of "985" colleges and universities in recent years, which was astounding. The admission score of a "985" college in Jilin Province was only 400 points. Training institutions simply refer to the national joint entrance examination as the joint entrance examination for overseas Chinese students.

  The person in charge "pointed out" that if non-Beijing parents want to let their children take the entrance examination for overseas Chinese students, they should apply for the Philippine green card or Malaysia’s second home plan, and then let their children obtain overseas Chinese status and stay abroad for two years, "exporting to domestic sales". When they sit in the entrance examination room for overseas Chinese students, the "indigenous people" will become "overseas Chinese students".

  270,000 yuan, "indigenous" turned into "overseas Chinese students"

  "Identity is more important than hard work!" Ms. Song visited several overseas Chinese students’ joint entrance examination training institutions in Beijing, and found that China’s "Wolf Dad" became the most successful case for parents. "Three children of" Wolf Dad "Xiao Baiyou were admitted to Peking University, relying not only on stick education, but also on overseas Chinese students’ joint entrance examination".

  However, what puzzled reporters was that although these institutions exploited policy loopholes, they acted boldly and openly, not only advertising on media platforms, but also organizing public publicity activities.

  The reporter entered the keyword of overseas Chinese entrance examination in a search engine and found about 1.89 million related results, most of which were advertisements of overseas Chinese students’ entrance examination training institutions. After opening these webpages, advertisements such as "Overseas Chinese Joint Entrance Examination, Direct Access to’ 985′ and’ 211′ Universities" and "Meet Peking University, Tsinghua and other top domestic universities" flooded the screen. Most institutions are headquartered in Beijing, Shanghai, Xiamen, Shenzhen and other places. In the name of parents, the reporter made unannounced visits to Beijing Sanyi Shuren Education, Shanghai Xinye Education, Xiamen Qiaoan Education and Shenzhen Yuanmeng Education.

  In 2017, the qualification for the national joint recruitment clearly stipulates that overseas Chinese candidates must have obtained long-term or permanent residency in foreign countries, and have actually lived abroad for more than 2 years in the last 4 years (as of the end of the registration time) (living abroad for 9 months in a year is counted as one year, and continuous residence is not required).

  The reporter was told that if children want to take the joint entrance examination for overseas Chinese students, they must first obtain long-term or permanent residency in foreign countries. The Philippine Special Residence Retirement Visa and the Malaysian Second Home Program are "springboard" for domestic students to "transform" into overseas Chinese students because of their convenient operation and low cost. In particular, the Philippine special residence retirement visa is fast and secure, and it is regarded as the "first choice" by Xiamen Qiaoan Education and other three institutions.

  Shenzhen Dream Education staff introduced the whole process of "indigenous" becoming overseas Chinese students and taking the joint entrance examination. The first step is to attend a five-month preparatory class for overseas Chinese students in Shenzhen from August to January each year, focusing on English. The second step, from January to March every year, go through the immigration visa formalities, apply for a foreign international high school student status, and go to an international high school in Manila, Philippines. The third step is to study in an international high school and train in a special joint entrance examination course for more than 18 to 20 months. The fourth step is to return to the Shenzhen training base and participate in the 7-month pre-test training. The fifth step is to assist students to apply for the exam, guide them to fill in their volunteers, and provide psychological counseling before the exam, and accompany them to participate in the national entrance examination for overseas Chinese, Hong Kong, Macao and Taiwan.

  She said that at present, each student charges 276,000 yuan, mainly including 36,000 yuan for overseas Chinese students’ preparatory class training; 58,000 yuan for overseas Chinese students, mainly including immigration handling fees, consulting fees and registration fees for Philippine international middle schools; 146,000 yuan for studying in the Philippines, including tuition fees and special joint entrance examination training fees during attending international high schools in the designated campus in Manila; 36,000 yuan for training before returning to China.

  The reporter inquired about four overseas Chinese students’ joint entrance examination training institutions in succession, with the costs ranging from 320,000 yuan to 500,000 yuan. The number of applicants for each institution ranges from 6 to nearly 100, and the number of applicants is increasing year by year.

  "Our biggest advantage is that we have our own teaching base in Ipoh, the capital of Perak, Malaysia." The person in charge of Beijing Sanyi Shuren said that the base is a Chinese middle school invested and established by the institution. Domestic students organize classes independently here, and the teachers are also "experienced college entrance examination tutors in China". Because there is no separate textbook for the National Joint Recruitment, the teaching of this school is based on "People’s Education Edition textbooks, real questions and our own textbooks".

  During the unannounced visit, the reporter found that many institutions emphasize that they have their own schools or cooperative schools abroad. Xiamen Qiaoan Education emphasizes that the institution has set up an independent school in Chinatown, Manila, Philippines, which is fully closed, and only offers courses related to the joint entrance examination except sports and music.

  The relevant person in charge of Shanghai Heart Leaf Education emphasized the results. Last year was the first year for overseas Chinese students operated by the institution to take the national entrance examination. All seven students were admitted to domestic undergraduate colleges, the worst ones were admitted to Fujian Normal University, and the best ones were admitted to Shanghai University of Finance and Economics and other colleges. This year, about 20 overseas Chinese students from this institution participated in the national entrance examination.

  "Buy a house to send a’ migration’ green card and easily get into a famous school in China." Some domestic real estate companies also take the entrance examination for overseas Chinese students as the selling point and gimmick of their overseas real estate development. When Ms. Cheng from Sichuan visited the property of a well-known domestic real estate company in Malaysia, the staff of the real estate company told her that they had signed a cooperation agreement with well-known educational institutions for overseas Chinese students’ projects, and would set up an overseas teaching base in Malaysia to provide overseas Chinese students’ courses for the owners’ children and create a green channel leading to prestigious schools.

  400 points on "985", identity determines fate?

  "Don’t believe it, you can get into Shandong University with 400 points!" Seeing that Ms. Song was not confident about her son’s grades, Mr. Qi, the head of Beijing Sanyi Shuren, kept on enlightening her.

  "200 marks on’ 211’" "400 marks on’ 985’", is it really as easy for overseas Chinese students to take the entrance examination as an intermediary agency’s propaganda slogan? What is the score of this "mysterious" exam? How difficult is it?

  The reporter asked the overseas Chinese students about the difficulty of the joint entrance examination as parents of students. The staff of Xiamen Qiaoan Education told reporters not to worry: "Most of our students here have below-average grades and come from Fujian, Shandong and other places. However, there are also students with good grades in Xiamen and other places, in order to impact domestic first-class universities such as Peking University. " The staff promised that students with below-average grades would go to the institution to take the overseas Chinese student route, and if they worked hard, it would be no problem to be admitted to an institution; As long as you can attend classes on time and finish your homework, it’s no problem to be admitted to two colleges and universities.

  "25% junior high school knowledge, 30% senior one knowledge, 35% senior two knowledge, and 10% senior three knowledge." The staff of Beijing Sanyi Shuren has repeatedly stressed that the entrance examination for overseas Chinese students is much less difficult than the ordinary college entrance examination.

  Headquartered in Guangdong Education Examinations Institute, the Joint Admissions Office of China Colleges and Universities (referred to as the National Joint Admissions Office for short) will publish the minimum admission control scores for each batch of overseas Chinese students’ joint entrance examination every year from 2011 (except 2015). The reporter found that the score line has not changed for 5 years:

  Literature, history and science and engineering in the first batch of undergraduate colleges: 400 points. Literature, history and science and engineering in the second batch of undergraduate colleges: 300 points. The preparatory course is reduced by 20 points on this basis. Art and sports colleges (majors) are 200 points.

  In terms of the number of students admitted, according to the data provided by China Overseas Chinese Network, schools are different, such as Sun Yat-sen University and Xiamen University, which admit one or two hundred students every year; As few as Tsinghua University, there are only about 3 people every year; In the same school, the admission line changes year by year, and the difference may be great.

  On the afternoon of April 13th, the reporter called Shandong University and Jilin University as parents. The staff said that in recent years, in the national joint recruitment, the annual enrollment plans of the two schools were 30 and 20 respectively. Because there were relatively few candidates who applied for the school, the admission score was 400 points for the first batch of undergraduate minimum scores. Jilin University is generally dissatisfied.

  According to the staff of Beijing Sanyi Shuren, in addition to famous universities such as Peking University, Tsinghua and Fudan University, as well as famous overseas Chinese schools such as Xiamen University and Jinan University, many famous universities in inland provinces are not well-known among overseas Chinese, resulting in dissatisfaction in the national joint recruitment.

  As the parents of overseas Chinese students, the reporter also called some national joint recruitment colleges and universities. The staff of the Admissions Office of Dongbei University of Finance and Economics told the reporter that the school became the first batch of undergraduate admission institutions in the national joint recruitment for the first time last year. As long as it is higher than the minimum control score of the first batch of undergraduate admission, no matter whether it is the first choice or the second choice, it has the opportunity to be accepted by the school. Last year, only two qualified candidates were admitted to the school.

  Similarly, Harbin Institute of Technology only had four candidates who met the requirements to fill in the school last year. The staff of the Admissions Office of Northwest A&F University, who is also a "985" university, told the reporter that in the past two years, no candidates have applied for the school. "As long as they apply for our school and the score exceeds the minimum score of the first batch of undergraduate courses, they will have the opportunity to be admitted to our school."

  According to reports, Wuhan University, Dalian University of Technology, Huazhong University of Science and Technology, Xi ‘an Jiaotong University, China University of Political Science and Law, Sichuan University and other six universities scored 550 points, 480 points, 450 points, 450 points, 441 points and 420 points last year. Colleges and universities such as North China Electric Power University, as long as the first choice or the second choice applies for the school, and the score line reaches the minimum control score line of the first batch of undergraduate admission in the national joint recruitment, have the opportunity to be admitted to the school.

  Although many overseas Chinese students’ joint entrance examination agencies have been promoting "100% one-copy rate", the overall admission rate of overseas Chinese students in Hong Kong, Macao and Taiwan is not that high. According to China Overseas Chinese Network, in the last three years, the number of applicants for the National Joint Recruitment was 4,500-4,700 each year, with a rate of 29% for one-year enrollment and 36% for two-year enrollment, and about 800-900 students failed to score 300 points each year.

  "The children of overseas Chinese who are really educated overseas can’t pass these mainland candidates." Liu Haifeng, dean of the Education Research Institute of Xiamen University, believes that the surge of overseas college entrance examination immigrants has caused a "crowding-out effect" in the joint entrance examination for overseas Chinese students from Hong Kong, Macao and Taiwan, and "these places of true overseas Chinese have been squeezed by overseas immigrants".

  The staff of the Admissions Office of Fudan University said that in the national joint recruitment in 2016, the minimum score of liberal arts was 621 points, compared with 562 points in 2014. The admission score fluctuates greatly, which is closely related to the number of applicants and the difficulty of the test paper.

  In Liu Haifeng’s view, the important reason behind this is that overseas college entrance examination immigrants have raised the scores of these schools. The staff of Beijing Sanyi Shuren also saw the soaring data: "There used to be several children, and there are more than 30 this year." He revised the agency contract again, and the fee was changed from 390 thousand yuan last year to 490 thousand yuan.

  Export to domestic sales, who will crack the "overseas Chinese students"?

  "Students who are usually in the same class are approaching the exam, and he has become an overseas Chinese student at the same table." Speaking of the entrance examination for overseas Chinese students, Liu Haifeng still remembers it vividly. More than ten years ago, there were many such "overseas Chinese students".

  According to Liu Haifeng’s memory, because there was no restriction of living abroad for two years at that time, many mainland candidates studied in China and went out just before the exam in exchange for overseas Chinese status.

  Around 2005, the "abnormal growth" of the number of overseas Chinese students seriously undermined the fairness of the national joint recruitment, infringed on the legitimate rights and interests of real overseas Chinese candidates, and caused a bad social impact. Official website, the Ministry of Education, said that due to the difference between the Joint Entrance Examination and the national college entrance examination, some intermediaries took improper measures to apply for overseas Chinese status for domestic students to take the Joint Entrance Examination, "which was particularly serious in 2005".

  This transformation "road map" is roughly like this: after signing up and paying 100,000 yuan to several hundred thousand yuan, the middleman guarantees that he will be admitted; Training, intermediaries run classes in well-known universities and give classes to "overseas Chinese students"; "transformation", through the snakehead to get the so-called green card; Examination, as an "overseas Chinese student" to participate in the joint examination.

  In order to obtain a foreign residence certificate for students, the "snakehead" often arranges students to travel to Malaysia, Laos and Vietnam for two days to one week.

  In order to plug this loophole, in 2006, the Ministry of Education, the Ministry of Foreign Affairs, the Ministry of Public Security and the Overseas Chinese Affairs Office of the State Council further clarified the qualifications for overseas Chinese students to apply for the national joint entrance examination, requiring candidates to obtain long-term or permanent residency in foreign countries and have actually lived abroad for more than two years in the last four years.

  According to media reports, in 2006, there were less than 30 overseas Chinese students in the national entrance examination of Shanghai, which fell back to the scale of more than 20 in 2004, while in 2005, there were 103 overseas Chinese students in the examination center. At that time, the overseas Chinese students in Xiamen test center fell off a cliff, and only 13 people took the exam that year. At that time, thousands of students in Beijing applied for the national joint entrance examination, but only 200 people got the admission ticket.

  However, training institutions soon found a way to solve the two-year residence restriction abroad, resulting in an increase in the number of overseas Chinese students. In 2016, only Xiamen Qiaoan Education claimed that more than 200 students participated in the national joint recruitment.

  "Candidates who have obtained overseas Chinese status through such opportunism are legal, although unreasonable." Yang Yiping, member of the Legal Advisory Committee of China Federation of Returned Overseas Chinese and former member of Shenzhen CPPCC, said.

  Are the participating universities and organizers aware of the "loopholes" in the joint entrance examination for overseas Chinese? The reporter consulted as a parent. The admissions offices of Jinan University and Huaqiao University clearly stated that the second home plan does not belong to long-term or permanent residency, and those who pass the project cannot apply for the school as overseas Chinese students only.

  The reporter dialed the telephone number of Xiamen University in succession, and the staff said that the school did not review whether the students were qualified for the national joint entrance examination. As long as the Xiamen Admissions Examination Committee Office recognizes it and can sign up in the department, the school will recognize it.

  Subsequently, the reporter called the office of Xiamen Admissions Examination Committee. The staff of the department also said that they could not answer: "We are only the registration confirmation point, and the qualification review is mainly handled by the Joint Admissions Office, and the special circumstances are decided by the Joint Admissions Office. If the joint recruitment office agrees, we will agree. " The reporter also called the Shanghai University Admissions Office, and the position of the department was similar to that of the Xiamen Admissions Examination Committee Office.

  The reporter dialed the telephone number of the National Joint Admissions Office. The staff told the reporter that some candidates had reported this problem to the institution before. They had already understood the situation and reported it to the Ministry of Education.

  "It’s not that we don’t care, but if the policy hasn’t changed, we can’t limit them." The staff member said that according to the current National Joint Recruitment Guide, applicants can apply as overseas Chinese students if they hold and meet the information and conditions such as China passport, long-term foreign residency, accumulated residence abroad for two years in the four years before registration, three-year high school grades, high school graduation certificate and so on. The enrollment policies such as this brochure are jointly formulated by the Ministry of Education, the Ministry of Foreign Affairs, the Overseas Chinese Affairs Office of the State Council, the Ministry of Public Security and other ministries, and the National Liaison Office is only responsible for implementing the existing policies.

  The staff repeatedly stressed: "We can’t judge which candidates are registered through the intermediary." Taking the candidate who registered through the Malaysia Second Home Program as an example, the staff said that at present, the agency can only see that the candidate is an overseas Chinese in Malaysia, but it is impossible to distinguish whether the candidate is a true overseas Chinese or an identity operated through an intermediary.

  Yang Yiping suggested that since the sole purpose of most "overseas Chinese students" who take advantage of loopholes is the national joint recruitment, their parents will not have the experience of living abroad for a long time like most overseas Chinese parents. Relevant state departments can introduce some restrictive clauses in this respect. In addition, as the Philippine Special Residence Retirement Visa, Malaysia’s Second Home Program and other projects have become the "hardest hit areas", the relevant departments should also introduce restrictive clauses for candidates who have obtained the qualification of overseas Chinese students through these projects. (Reporter Liu Bozhi Liu Dun)

  [Lawyer said] Shovel off the black interest chain behind "overseas Chinese students"

  Wang Yongjie

  Although the behavior of "changing face" of domestic students to "overseas Chinese students" does not constitute an illegal act, it has seriously affected the national joint recruitment ecology. The influx of "rich and willful" overseas Chinese students not only encroaches on the indicators of real overseas Chinese students, reduces their enrollment ratio, but also impacts the quality of higher education in China, which is unfair to other domestic students.

  To this end, the competent authorities should strengthen the examination of candidates’ registration qualifications, maintain a high-pressure attack on violations of laws and regulations, and find and investigate them together. To provide false registration materials to obtain the qualification of "overseas Chinese students", verified before the exam, to cancel their registration, examination qualification; If it is verified after the exam, it is necessary to cancel its college entrance examination results and admission qualifications; If it is verified after admission, its admission qualification shall be cancelled; Even if you have graduated, you should cancel and withdraw your student status and academic certificate. In addition, it is necessary to eliminate the "black barrier" of information, promote the all-round disclosure of overseas Chinese students’ application and admission information, and put it in the sun.

  At present, parents and intermediaries of "overseas Chinese students" are "digging" loopholes in laws and regulations, and the competent authorities should fill or repair possible policy loopholes as soon as possible, and intercept and accurately crack down on all kinds of illegal acts that exploit loopholes. Because most parents of "overseas Chinese students" work and live in China for a long time, they will not have the experience of working and living abroad like real parents of overseas Chinese students. The competent department should try to find a way and set a threshold in this regard, and ask candidates to provide materials in this regard. Even if this problem can’t be completely eradicated, it will cost opportunists a great deal, and the national joint recruitment can’t become the "crooked road" for opportunists to enter famous domestic schools.

  The reason why this phenomenon is getting worse and worse, such "immigration intermediaries" and "training institutions" have been publicized everywhere, and even hyped up in the open media, which has played a role in fueling the situation. Through the network of relationships, such institutions exploit policy loopholes to help domestic students apply for long-term or permanent residency in the Philippines, Malaysia and other countries, and collect benefits from them. Relevant departments should be brave enough to show their swords. They should not let them go because they are "legal", but should effectively crack down and cut off the black interest chain behind "overseas Chinese students" by standardizing the conditions for applying for the exam. (Author Wang Yongjie, chief lawyer of Beijing Zeyong Law Firm)

Between "family" and "self", the married man has perfected the art of "carrying water"

  CCTV News:The Survey of Good Life in China pays special attention to the consumption characteristics of married men. Where do they spend more? What are the differences between the consumption characteristics of married men in different regions? Let’s take a look.

  According to the data of China Good Life Survey, married men have a strong sense of family responsibility. Cars, housing and insurance are their favorite consumption, and their consumption in these three aspects is obviously higher than that of men in other States. At the same time, however, they have the greatest pressure to shoulder family responsibilities, and they spend the least on entertainment consumption such as tourism, culture and entertainment. Another interesting discovery is that responsible married men are more eager to get promoted in education and training. Being a good husband, a good father and a good son, married men seem to be working hard on this road.

  In the comparison of married men’s consumption expenditure in seven regions, the survey found that married men in South China love to buy houses most, men in Southwest China love to buy cars most, people in Northwest China love fitness more, and people in Northeast China prefer digital products such as computers and mobile phones. Married men in North China have a great demand for self-improvement and pay more attention to health preservation.

  In the comparison of different types of cities, married men in first-tier cities spend far more on housing than married men in second-and third-tier cities, while married men in second-and third-tier cities spend significantly more on health care, cars and tourism than those in first-tier cities. In contrast, married men in first-tier cities are under greater pressure and have no life to settle down.

  No matter where they are, married men in the first, second and third tier cities are surprisingly consistent in spending on education and training. According to the data of the past ten years, married men in different types of cities have reached a high degree of unity in education and training expenditure for the first time.

  Married men generally pursue high-profile education and training consumption. Where do they spend all their money? A more in-depth survey on the Internet found that more than 70% of married men who have a high willingness to spend on education and training actually spend money on their children’s education. What a pity for inherit the wind!

  What do married men choose to do in their leisure time in a day? A large survey found that between "family" and "self", the art of "carrying water" by married men has been perfected. Nearly half of the married men are willing to undertake the trivial housework during this time, 38.96% of them just want to "quietly" brush their mobile phones, 36.98% choose to watch the world through TV, and 31.12% are willing to experience life in a sweat.

Attention, all researchers! The State Council, this document will give you more autonomy, raise funds and reduce approval!

"Now we have to’ decentralize’ more thoroughly and further mobilize the enthusiasm of the majority of scientific researchers!" Premier Li Keqiang on July 4th.The State Council Standing CommitteeIt says.

A few days ago, the State Council issuedNotice on Several Measures to Optimize Scientific Research Management and Improve Scientific Research PerformanceIn the future, researchers will have greater autonomy in how to do scientific research and how to spend funds. How to specify it, the Chinese government website (WeChat ID: zhengfu) and the the State Council client will take you to see it together-

First, scientific researchers have greater decision-making power over the technical route.

■ Reporting period of scientific research projects: based onTechnical route proposed by scientific researchersDemonstrate for the Lord

■ During the implementation of scientific research projects: scientific researchers can, on the premise that the research direction remains unchanged and the reporting indicators are not lowered.Independently adjust the research scheme and technical route, reported to the project management professional institutions for the record.

■ The person in charge of a scientific research project may, according to the needs of the project, comply with regulations.Set up a scientific research team independently, and make corresponding adjustments according to the progress of project implementation.

Two, scientific research units have autonomy in the management and use of scientific research project funds.

■ In addition to the equipment cost, the direct cost,All other subjects’ cost adjustment rights are delegated to the project undertaker.

■ For the project funds entrusted by enterprises or other social organizations,Incorporate into the unified financial management of the unit., managed and used by the project undertaker according to the requirements of the entrusting party or the contract.

■ Universities and research institutes should simplify the procurement process of scientific research instruments and equipment, and adopt the equipment and consumables urgently needed for scientific research.Do special things and do them on call.The procurement mechanism can shorten the procurement cycle without bidding procedures; For the exclusive agent or production of instruments and equipment, according to the procedures to determine the adoption.Single source procurementEqual mode

First, increase the salary incentives for scientific researchers who undertake key technical research tasks in key areas of the country.

■ For team leaders (leading scientists/chief scientists, technical chief engineers, model chief engineers, chief commanders, chief executives, etc.) who undertake tasks full-time and full-time, as well as imported high-end talents, it is implemented.One policy, list management and annual salary system

■ The performance expenditure extracted by the unit from the indirect cost of the key technical research projects in key areas of the country should be paid to those who undertake the task.Young and middle-aged scientific research backbone tilt

■ Increase the incentives for scientific research personnel in universities, research institutes and state-owned enterprises to transform their scientific and technological achievements into equity, and the scientific and technological achievements obtained by scientific research personnel.The converted cash reward is included in the total performance salary of the unit in the current year., but not limited by the total amount, not included in the total base.

Two, to carry out a pilot program to simplify the budget of scientific research projects.

■ In addition to the equipment cost, the direct cost of the project,Other expenses only provide basic calculation instructions, not details.

■ furtherStreamline and merge other direct expense accounts.

■ All project management professional institutions should simplify the budget preparation requirements of relevant scientific research projects.Streamline descriptions and reports

Three, to expand the autonomy of the use of scientific research funds.

■ Pilot units are allowed to steadily support scientific research funds from basic scientific research business expenses and special funds for strategic pilot science and technology of Chinese Academy of Sciences.Withdraw no more than 20% as incentive funds.

■ The scope and standard of use of incentive funds shall be decided by the pilot unit independently within the total performance pay, and publicized within the unit.

■ Intelligence-intensive projects such as basic research, software development and integrated circuit design with low dependence on test equipment and low consumption of experimental materials.Increase the proportion of indirect funds30% for the part below 5 million yuan, 25% for the part between 5 million yuan and 10 million yuan and 20% for the part above 10 million yuan.

■ YesPure theoretical basic research projects such as mathematics, can further adjust the proportion of indirect funds according to the actual situation.

■ The use of indirect funds should be tilted towards teams and individuals with outstanding innovation performance.

Four, to carry out scientific research institutions to support the pilot classification.

For basic frontier research institutions, increase regular funding and other stable support,Appropriately raise the subsidy standard for personnel funds.To ensure reasonable salary and treatment, so that researchers can devote themselves to basic research for a long time.

First, simplify the declaration and process management of scientific research projects

S gradually implement the national science and technology plan annual guide release system on a regular basis, and the guide in advance online publicity, strengthen the project check,Avoid duplicate declaration, increase the preparation time for scientific research personnel to declare

■ Streamline the reporting requirements for scientific research projects,Reduce unnecessary application materials.

■ Implement "milestone" management for key nodes,Reduce all kinds of evaluation, inspection, spot check, audit and other activities during the implementation cycle of scientific research projects.

■ Free exploration basic research projects and implementation cycleFor projects under three years, the self-management of the undertaking unit is the main task., generally do not carry out process inspection.

Two, the merger of financial acceptance and technical acceptance

A one-time comprehensive performance evaluation will be conducted by the professional organization of project management in strict accordance with the task book at the end of the project implementation, and separate financial acceptance and technical acceptance will no longer be carried out.

Three, the implementation of "materials submitted at a time"

■ Integrate the work of science and technology management and the related links of material submission of plan management to realizeMulti-purpose of one meter

■ All materials that have been provided by the national science and technology management information system or have been requested,Repeated provision shall not be required.

■ Simplify statements and processes, speed up the establishment and improvement of academic assistant and financial assistant systems,It is allowed to purchase professional services such as accounting, the scientific research personnel from statements, reimbursement and other specific affairs.

Fourth, avoid repeated multi-head inspection

■ Make a unified annual supervision and inspection plan, and carry out joint inspections at relatively concentrated time to avoid the same project in the same year.Repeated inspection and multi-head inspection

■ Explore the implementation of "double random and open" inspection methods, make full use of information technologies such as big data to improve the efficiency of supervision and inspection, and implement information sharing and mutual recognition of supervision and inspection results.Minimize interference with scientific research activities.