标签： 苏州夜生活论坛

The Japanese drama is in crisis： the broadcast is postponed, the recording is stopped, and the director intends to deliver food on a part-time basis.

On April 7th, Japan issued the "Declaration of Emergency", and the emergency measures covered Tokyo, Osaka Prefecture, saitama, Chiba Prefecture, Kanagawa Prefecture, Hyogo Prefecture and Fukuoka Prefecture. From April 7th, the state of emergency will last for one month to May 6th. This move may "add insult to injury" to the Japanese entertainment industry that was originally affected by the epidemic.

As early as March, Japan’s entertainment industry had been clouded by the epidemic. A number of Japanese dramas have been postponed or stopped, including Naoki Banzawa 2, BG ~ The Guard around 2, Cinderella’s Pharmacist and other spring hits. Most variety shows are suspended, the advertising revenue of TV stations is hit hard, and the cast members are facing unemployment crisis. With the death of Japanese artist Ken Shimura due to COVID-19, many artists were diagnosed one after another, and the actors were also worried. Kimura Takuya and Sakai Masato bought masks and other epidemic prevention supplies from their own pockets.

Naoki Banzawa 2

Cinderella’s Pharmacist

But the Japanese entertainment industry is also seeking self-help in anxiety. Many TV stations began to evaluate the possibility of replacing new dramas with "replaying old dramas" according to the appeal of netizens; Variety shows try to ensure subsequent broadcast through "remote recording". The major TV series studios are still busy, trying to catch up with the progress on the basis of reducing the risk of infection by reducing intimate contact with dramas and strengthening epidemic prevention.

It’s cool and hot around the world, and the spring of Japanese entertainment industry in 2020 seems to come later, just like other regions.

-Japanese drama-

　

The spring show was supposed to be a "fairy fight", but now many popular dramas have been postponed.


In the spring of 2020, the Japanese drama was once known as the "golden schedule". Since the Tokyo Olympic Games was originally planned to be held from the end of July to the beginning of August, many TV stations have rescheduled their works for nearly half a year in advance to avoid the heat of summer stalls being diverted, including Naoki Banzawa 2, BG~ Guard 2 (starring Kimura Takuya), Cinderella Pharmacist (starring Satomi Ishihara) and Lawyer in Gold 2 (starring Y?ji Oda).

Key dramas that have been stopped or postponed:

Shooting while broadcasting leads to "no inventory", avoiding kissing scenes to reduce the risk of infection.


Among the extended Japanese dramas, Naoki Banzawa 2, a sequel released after seven years, has attracted the most attention. "Due to the spread of the novel coronavirus epidemic, it has affected the shooting schedule of the show. It is a pity that we can only postpone the opening date." For this hot work whose ratings are expected to reach 30%, TBS’s choice to postpone the broadcast is indeed forced to guarantee the inventory.

# Japanese drama features #


It is reported that Japanese dramas are the same as American dramas, and they are broadcast while shooting in the production mode. Not only can the screenwriter modify the follow-up story according to the feedback from the audience, but the platform can also "cut off" the stop loss in time if the ratings are not good. Usually, Japanese dramas will be turned on one to two months before the broadcast, and about three to six episodes will be completed in advance, and the rest will be filmed after the broadcast; The endings of some Japanese dramas are even broadcast live. This also leads to Japanese dramas like American dramas. Once shooting is blocked, the inventory is immediately in short supply.

"We usually start shooting in the early hours of the morning and call it a night, so naturally there will be a decline in immunity caused by fatigue on the set, and it is easy to get infected with the virus." A Japanese TV producer A said in an interview that Naoki Banzawa 2, in particular, takes the office as the stage, and there are so many actors, group performances and even cameras that makeup artists, stylists and actors can’t avoid contact every day. In a sense, the studio can’t strictly prevent and control it. "So in order to avoid cluster infection at the shooting scene, of course, it is impossible to continue shooting."

In addition, the popularity of Covid-19 has caused many crews to re-evaluate the possibility of outdoor shooting. Renting buildings and disinfecting the shooting scene is a huge consumption of manpower and material resources for the crew; However, the abandonment of outdoor shooting has caused some plots to be unable to be successfully realized. "Naoki Banzawa 2 is a sequel that the audience has been looking forward to for seven years. Whether as a fan or a producer, I hope to postpone the broadcast to try to avoid the story from being reduced because it cannot be filmed." A said frankly.

Stills of Naoki Banzawa 2. The picture comes from the Internet.

But there are still many Japanese dramas being filmed. After the 17-year-old actor Ryoya Komiya, who plays the hero in the Asahi TV series "The Magic Warrior", was diagnosed in COVID-19, and the crew had to stop working and isolate, many Japanese netizens began to call for the Japanese performing arts industry to stop working collectively in a special period. On April 8th, the original Netflix Japanese drama "Naked Supervision 2" starring Takayuki Yamada was diagnosed by COVID-19, and the filming work was urgently stopped. The play was originally scheduled to be filmed indoors in TBS studio.

Naked supervision 2


　 　 　 　Coping with:In order to reduce the risk of infection, some crews decided to avoid close contact between actors by reducing kissing scenes and intimate scenes. Since novel coronavirus is mostly infected through "intimate contact", if two people perform hugs, kisses, entanglement and other scenes, the risk of infection will rise. A TV producer said in an interview that in the past, kissing was almost necessary in Japanese TV dramas and movies, and sometimes some entangled intimate scenes were needed. "But due to a series of epidemics, this kind of drama has now been banned." At present, the filming of works with kissing scenes and intimate scenes, such as An Qi Ge Lian and Shohei Miura’s M for the Loved One, Nakajima Kento and Hirano Sho’s Under Police, and My Housekeeper, Mr. Fuzhu, has been affected.

　

—— Japanese comprehensive—


Some variety production companies may close down, and young directors consider part-time food delivery.


Coping with:Since March, Japanese TV stations have announced the adoption of audience-free recording, or stopped recording most variety shows, in order to avoid cluster infection.

On March 30th, Tokyo TV decided to stop recording all the programs, and only reserved the relevant personnel who guaranteed the broadcast of the programs, and other employees worked at home. Xiao Sunmao, president of Tokyo TV Station, said at a press conference on March 26th that from March 27th, only more than 20% of the staff of Tokyo TV Station went to work in the company, and the remaining nearly 80% of the staff only needed to complete normal broadcasting work at home. After that, it will be slowly adjusted to only 10% employees go to work in the company.

TBS announced that from April 4 to April 19, all variety shows and TV series will be suspended. NTV suspended the studio shooting and location shooting of Japanese dramas and variety shows for two weeks from April 6th. On April 7, NHK also announced that it would suspend the recording and live performances of broadcasting companies in seven prefectures, excluding news and other urgent programs. The necessity of outdoor location shooting, broadcasting and recording is also being carefully discussed whether to keep it.

The former producer of Asahi TV Station, Makoto, expressed pessimism about the current prospects in the TV field. He admits that, due to the need to maintain a social distance of more than 1.8 meters and avoid gathering, except for news programs, almost all entertainment programs taking the star route and outdoor shooting programs taking the amateur route are stopped. In this case, radio and television companies and program production companies will encounter unprecedented crisis.

Radio and television companies:This year, it was originally planned to produce a large number of special programs during the Olympic Games, including pre-recording. However, due to the postponement of the Olympic Games, broadcasters have to urgently recruit new programs, so the cancellation of recording is undoubtedly worse for them. In addition, the original advertisements related to the Olympic Games have all been cancelled. In addition, with the current economic downturn in Japan, advertisements can’t be sold at all, and it is impossible to produce best-selling programs. It is inevitable that the operation of TV stations will deteriorate.

Production company:The situation is more serious. Once the recorded "inventory" of the TV station is completely used up, it is possible to fill the vacancy with elaborate or replayed programs, but the production company will hardly earn a penny. Focusing on small and medium-sized enterprises, the reduction of production will make their financial situation deteriorate rapidly, and many cases of bankruptcy may also occur.

Freelancers working on site:It is also facing "nowhere to go." It is reported that the Japanese Variety Recording Association will employ a large number of freelance assistant directors, directors, radio writers, etc., and the programs will stop being included, so that the income of such staff will plummet.

A well-known program director (40 years old) said helplessly that the TV station stopped filming on location and at least five programs he was recording were cancelled. The current income can only last for two months. If it continues, it is expected that the income will be reduced by 3 million yen (about 190,000 RMB) in June and July. "There may be only 150,000 yen (9,000 yuan) in income every month, and my wife is very anxious because she is running out of money every day." Another assistant director in charge of late-night programs (20 years old) said that the cancellation of recording led to a substantial reduction in the number of staff needed, and he had to consider part-time take-away food delivery in order to make money.

　

"Variety Coffee" is facing unemployment, and big-name artists pay their own money for epidemic prevention.


Due to the shutdown of several dramas caused by COVID-19, the living conditions of Japanese entertainment industry are not optimistic. With the death of Ken Shimura, the "master comedian", due to COVID-19, Professor Kurosawa, a member of the funny trio Mori No.3 Middle School, was diagnosed, and the entertainment circle was in an uproar.

However, according to the agency’s survey of micro-loan business owners, 82% of business owners said that they "don’t want to borrow" on the grounds that "I don’t know if their future work can go smoothly and the repayment prospect is uncertain".

The epidemic has also affected big-name artists. With the program completely stopped recording, Shinobu Sakagami, Teruyoshi Uchimura, Hiroiki Ariyoshi, Suo George and other so-called "variety coffee" have begun to be "unemployed".

The picture of Shinobu Sakagami comes from the Internet.


Teruyoshi Uchimura (middle) pictures come from the Internet.

Secret:It is reported that apart from wage-based artists, most artists in Japan have no income without jobs, and the redder the artists, the higher their pay. Affected by the epidemic, the long-term sponsors of TV stations are accelerating their departure, and production costs must also be controlled. In this way, compared with making new programs, TV stations would rather replay old programs, or give up high-paid stars and choose young artists with a recording reward of about 30,000-100,000 yen (2,000-6,500 yuan) for emergency.

In addition, the music program is blocked, which also causes idol artists or groups to reduce their exposure. "THE MUSIC DAY (Japanese TV station) and the Music Day (TBS), and even the Red and White Song Festival (NHK) on New Year’s Eve, also began to spread that it would be suspended. If it is an idol artist, this large-scale music program is the best publicity opportunity in the past. " Relevant personnel of a record company revealed.

"Red and White Songs" live. The picture comes from the Internet.

And even the film and television artists who have not stopped working in the crew spend every day in anxiety. It is reported that Kimura Takuya took a special humidifier and air purifier with him when shooting "BG~ Guard 2".

Kimura Takuya’s "BG~ Guard 2" stills. The picture comes from the Internet.

Sakai Masato put on a three-layer mask immediately after filming Naoki Banzawa 2. Knowing that the staff did not prepare masks, he also provided 1000 masks from his own pocket. Y?ji Oda specially arranged a camper for himself when filming "The Lawyer in Gold 2", which was also out of his own pocket.

Stills of Sakai Masato’s Naoki Banzawa 2. The picture comes from the Internet.

Koji Matoba, a Japanese actor, said on the social platform on the 6th that both actors and staff are facing the danger of unemployment. His filming in June has been confirmed to be postponed, and it is said that it will start at the end of July at the earliest; A series of work schedules, such as the recording of variety shows and Shang Yan, were almost completely suspended. Koji Matoba also revealed that some local production companies in Japan have been forced to close down. "This is a crisis in the Japanese entertainment industry."

-broadcast platform-

　

Japanese audience suggested that the old drama be replayed, and the variety show plan was "remote recording"

　

The new drama in the spring is in a bleak business, and the TV station has to fill the schedule with old dramas. TBS announced that three new dramas, such as Naoki Banzawa 2, were postponed, and it also said that the time slot would be adjusted to broadcast two old dramas, namely, the special collection of Xiamachi Rocket and the masterpiece selection of Obstetricians and Gynecologists. It is reported that "Xiamachi Rocket", starring Hiroshi Abe, was broadcast in 2015 and won many Japanese drama academy awards. "Obstetricians and Gynaecologists", starring G Ayano, was broadcast in 2015, and once received an average audience rating of 11.41% in that year.

Stills of "Obstetrician Hong Bird". The picture comes from the Internet.

For Japanese TV stations, replaying the old drama is only a helpless move to make up for the new drama, but it has won the audience’s love unexpectedly. According to Japanese media reports, The First Night of the Special Collection of Xiamachi Rockets broadcast on TBS on April 5th, the average family ratings were 9% in kanto region and 8% in Kansai, which even outperformed some new dramas.

Some netizens commented that they hope that TV stations can take this opportunity to let viewers order, or they can take stock of some old dramas of their own TV stations in the past. The comment was praised by thousands of netizens. Many netizens have begun to seriously order old dramas. "If possible, can Fuji TV replay the masterpiece selection of the trilogy" Gu Chu Ren Saburo "? If it is a medical theme, I also like "Medical Dragon". "

As for the variety show, some TV stations have interrupted location shooting and studio recording, and some programs have begun to seek countermeasures such as recording without audience and "remote performance".

Coping with:For example, can I go to your home with you? Originally, it was a purely external shooting program. The program group would randomly find passers-by at the station when the trams were out of service in the middle of the night and ask if they could go to see others. However, as the number of infected people in Tokyo has greatly increased, there are fewer and fewer people traveling at night, so the program group has to publish the "shooting guide", stating the basic mode of shooting, such as looking around the whole room, being close to shooting interesting places, shooting the most authentic appearance while chatting with their families, etc., and replacing the recording of the program group with amateur self-recording. "In order to ensure the broadcast, new challenges must be carried out. We hope that everyone can enjoy recording programs at home. " Gao Qiao Hiroshi, producer of the program, said.

"Can I go to your house with you? 》。 The picture comes from the Internet.

Junichiro Nakagawa, a news editor who participated in the live recording of TBS on April 2, said that everyone in the TV station seems to be working with the consciousness of "not wanting to be infected by gathering". In the past, there were a lot of fans outside the live broadcast, but there was almost no one there that day. The TV station will write down the precautions for the staff in advance, such as "alcohol disinfection when entering the station" and "all staff should check their body temperature before entering the studio". During the recording, the staff must also all wear masks; After the recording starts, except that the staff and performers will keep a long distance, other performers also adopt remote "cloud recording".

In addition, many artists’ offices have also spawned the "online cloud entertainment" approach due to the epidemic. For example, on March 17th, Genese announced that it had suspended all performances, and since March 28th, it has released the video images of its artists to fans on the video website. LDH also announced in March that it would release the concert video materials of many artists such as EXILE, J Soul Brothers, E-girls, etc. for a limited time, so as to alleviate everyone’s negative emotions. Ebex also released the concert images of its artists such as Ayumi Hamasaki, TRF and Kumi Kouda.

It is worth mentioning that although entertainment variety shows have been hit hard, some news programs have gradually increased their ratings due to the epidemic. It is reported that in February, NHK TV broadcasted the news content related to "The requirement for the suspension of primary and secondary schools nationwide" (February 17 -23), and the average audience rating of family programs was 12.4%. At the same time, the ratings of news programs in the same period rose to 17.9 again on March 23 -29 one month later.

Beijing News reporter Z Ryan

Editor Tong Na proofreads Lin Zhao.

　

　

　

　

　

The General Secretary has just been here ｜ Plant drought and alkali wheat to ensure food security.

　　On May 11th, General Secretary of the Supreme Leader made an investigation in Cangzhou City, Hebei Province, and went to the dry-alkali wheat field in Xianzhuang District, the old town of Huanghua City to learn about the local cultivation, promotion and industrialization of dry-alkali wheat.

　　With the general secretary’s footsteps, he entered this hopeful field in full of green, and the drought-alkali wheat is in the filling stage. The breeze blew and the wheat waves rolled.

　　Drought-alkali wheat is a drought-resistant and salt-tolerant wheat variety. Huanghua City is located in the southeast of Hebei Province, bordering Bohai Sea in the east, where there is little rain in winter and spring, and the soil is highly salinized. Ordinary wheat is difficult to grow in such an environment, while drought-alkali wheat grows well.

　　"The general secretary stood on the field path with a smile and ears of wheat in his hand," said Yang Dongjin, a grower in Houxianzhuang Village, an old town in Huanghua City. "The general secretary asked me about the output, cost and income of my wheat, and asked me a lot of details."

　　Huanghua drought-alkali wheat has a long history of planting. According to the Records of Huanghua County, drought-alkali wheat has been planted in Huanghua for more than 2,600 years. The original varieties are mainly "Little Red Mang", and the yield per mu is only 50 kg.

　　In recent decades, after repeated seed selection and improvement by local agricultural technicians, the yield of drought-alkali wheat has been "step by step" year by year. At present, Jiemai 19, Cangmai 6002, Cangmai 6005, Xiaoyan 60 and Xiaoyan 155 are mainly planted, and the yield per mu in normal years remains around 214 kg.

　　"I reported the main varieties of Huanghua drought-alkali wheat to the general secretary, and the general secretary affirmed the supporting role of our Nanpi ecological agriculture experimental station in the production of drought-alkali wheat," said Guo Kai, deputy stationmaster of Nanpi ecological agriculture experimental station of China Academy of Sciences. "The general secretary not only cares about agriculture, but also knows agriculture in particular."

　　On the roadside of Yang Dongjin’s wheat field, there is a rectangular wooden table. On the table, there are samples of plants and grains of drought-alkali wheat for display, as well as products such as flour, dried noodles, steamed bread and Huanghua flour flowers made from drought-alkali wheat. The general secretary stopped here to watch. Huanghua Mianhua, engraved with auspicious patterns, is listed as a provincial intangible cultural heritage.

　　The quality of Huanghua drought-alkali wheat is very unique, with full grains, transparent luster, rich in trace elements such as calcium, potassium, iron and zinc, and the content of protein is 13% to 16% (national standard 12.2%). Especially wheat flour, the flour yield is about 76%, and the wet gluten content is above 35% (national standard 30%). In this way, the advantages and characteristics of flour and flour are formed, such as non-stick to hands and strong toughness. The steamed bread, flour flowers and other foods are rich in wheat flavor, soft and tender, and comfortable in taste.

　　In recent years, Huanghua City has adhered to the structural reform of the agricultural supply side as the main line, and actively explored and promoted the production and management model of "new agricultural business entities+scientific and technological support+standardization (scale)", with a standardized yield of about 320 kg per mu and a large-scale yield of about 235 kg per mu. At present, the planting area of perennial drought-alkali wheat in Huanghua City is about 618,000 mu, with a total output of about 132,600 tons.

　　Through the industrialization development in recent years, there are now 20 large flour processing enterprises in Huanghua City, with an annual processing capacity of nearly 500,000 tons. The whole city has formed a "whole industry chain wheat industry" integrating the functions of contract agriculture, storage and transit, flour processing and food production. It not only solved the food problem, but also drove farmers to increase their income continuously.

　　"The general secretary paid attention to the drought-alkali wheat in person. As an agricultural science and technology worker, I felt greatly encouraged and my confidence doubled!" Guo Kai said, "Next, we must keep in mind the entrustment of the General Secretary, continue to take root in saline-alkali land, carry out research on the screening and utilization of salt-tolerant crop varieties and the improvement of soil fertility in saline-alkali land, and develop more new technologies to raise the yield of drought-alkali wheat and make contributions to national food security."

Supreme leader opens trip to Kazakhstan, deepens cooperation and builds community of destiny.

　　Data Map: On June 24th, 2016, the Supreme Leader of president attended the 16th meeting of the Council of Heads of State of the SCO member states in Tashkent, Uzbekistan and delivered an important speech. Xinhua News Agency reporter Rao Aimin photo

　　China Net News June 7 (Reporter Qi Yibin) At the invitation of President Nazarbayev of the Republic of Kazakhstan, the Supreme Leader of president of China paid a state visit to the Republic of Kazakhstan from today to 10, and attended the 17th meeting of the Council of Heads of State of the Shanghai Cooperation Organization and the opening ceremony of the special World Expo in Astana.

　　Li Huilai, Assistant Foreign Minister of China, said that this visit is the first visit by the Supreme Leader Chairman after China successfully hosted the "Belt and Road" international cooperation summit forum, and it is a major diplomatic action of China to Kazakhstan and Eurasia this year, which is of great significance to promoting the development of relations between China and Kazakhstan and other Eurasian countries, deepening mutually beneficial cooperation in various fields, and promoting the sustained, healthy and stable development of the Shanghai Cooperation Organization.

　　Enhance the level of relations and jointly build the "Belt and Road"

　　This year marks the 25th anniversary of the establishment of diplomatic relations between China and Kazakhstan. Over the past 25 years, China-Kazakhstan relations have maintained stable and healthy development. Kazakhstan is China’s comprehensive strategic partner, and the two sides have become a model of good-neighborly friendship and mutually beneficial cooperation.

　　This is the third visit to Kazakhstan by the Chairman of the Supreme Leader in four years. In September 2013, the Chairman of the Supreme Leader officially put forward the initiative of jointly building the Silk Road Economic Belt for the first time in Astana. In recent years, the "Silk Road Economic Belt" and Kazakhstan’s "Bright Road" new economic policy have been successfully docked, and one after another cooperation projects have become a reality, which has become a witness to the common prosperity of China and Kazakhstan under the framework of the "Belt and Road" construction.

　　At present, Kazakhstan is China’s largest trading partner in Central Asia and the largest foreign investment target country in Europe and Asia. Cooperation in traditional fields such as economy, trade and energy between the two countries has continued to deepen, cooperation in innovation, science and technology and cross-border logistics has flourished, people-to-people exchanges have become increasingly active, and traditional friendship has deepened.

　　Today, building the "Belt and Road" has become a great potential for upgrading China-Kazakhstan cooperation and bringing more benefits to the two peoples. During this visit, the Chairman of the Supreme Leader will have an in-depth exchange of views with President Nazarbayev on the docking of development strategies, the joint construction of the "Belt and Road" and mutually beneficial cooperation in various fields. The two heads of state will also witness the signing of a number of important cooperation documents in the fields of economy, trade, finance and water conservancy.

　　This year, Kazakhstan will host a special World Expo with the theme of "Future Energy". During his visit to Kazakhstan, the Chairman of the Supreme Leader will attend the opening ceremony of the World Expo, which is not only a strong support for Kazakhstan’s hosting of the Expo, but also shows China’s concern and attention to international energy, especially new energy issues. This year is also the year of China Tourism in Kazakhstan, and China and Kazakhstan can take this opportunity to expand cultural exchanges and cooperation between the two countries and further promote the communication between the two peoples.

　　Zhang Hanhui, China’s ambassador to Kazakhstan, said that the overall goal of China and Kazakhstan is to build a community of interests and destiny. Under this background, President Xi’s visit to Kazakhstan again has greatly promoted Sino-Kazakh relations. There is reason to believe that President Supreme Leader’s visit will definitely inject strong impetus into improving the level of China-Kazakhstan relations, deepening political mutual trust and promoting the "Belt and Road" cooperation.

　　Carrying forward the "Shanghai Spirit" and Expanding Multilateral Cooperation

　　The 17th meeting of the Council of Heads of State of the member States of the Shanghai Cooperation Organization will be held in Astana, the capital of Kazakhstan. The Chairman of the Supreme Leader will attend the summit for the fifth year in a row, and discuss with the leaders of other countries in depth the new ideas and new measures for jointly coping with risk challenges and promoting common security, stability and development and revitalization under the new situation. After the summit, China will take over the rotating presidency of the Shanghai Cooperation Organization and host the summit in 2018.

　　This year marks the 15th anniversary of the signing of the Charter of the Shanghai Cooperation Organization and the 10th anniversary of the signing of the Treaty on Long-term Good-Neighborliness, Friendship and Cooperation among the Member States of the Shanghai Cooperation Organization. Since the establishment of the Shanghai Cooperation Organization, member States have firmly adhered to the "Shanghai Spirit", solidly promoted cooperation in the fields of politics, security, economy and humanities, played a constructive role in regional and international affairs, and set a new model of international relations with win-win cooperation.

　　At this summit, China will propose to continue to carry forward the "Shanghai Spirit", put forward proposals and opinions on consolidating the unity and mutual trust of the Shanghai Cooperation Organization and deepening cooperation in the fields of security, economy, humanities, organizational construction and foreign exchanges, introduce the relevant ideas of China taking over the rotating presidency, and work with all parties to promote the new development of the Shanghai Cooperation Organization.

　　At the Astana Summit, India and Pakistan will formally join the Shanghai Cooperation Organization, which is the first expansion since its establishment, and will thus become the most populous and largest regional cooperation organization in the world, and its cooperation potential and international influence will further increase.

　　The member countries and observer countries of the Shanghai Cooperation Organization are located along the Silk Road and are important partners in inheriting the spirit of the Silk Road and building the "Belt and Road". China promoted the "Belt and Road" cooperation on the platform of the Shanghai Cooperation Organization, and connected the "Belt and Road" construction with the development plans of the countries of the Shanghai Cooperation Organization, which won wide support.

　　Not long ago, all member States of the Shanghai Cooperation Organization sent high-level delegations to attend the "Belt and Road" international cooperation summit forum, which showed the enthusiasm of all parties in the Shanghai Cooperation Organization to participate in the China Initiative. Kyrgyzstan’s Deputy Foreign Minister Kayiyev believes that the "Belt and Road" has opened up new development space and prospects for Central Asia and is conducive to expanding multilateral cooperation among SCO member States.

　　In June 2016, at the Tashkent Summit of the Shanghai Cooperation Organization, the Chairman of the Supreme Leader pointed out: "In order to promote the overall economic development of the region, China has vigorously promoted ‘ Belt and Road ’ It is hoped that the Shanghai Cooperation Organization will play an active role in this regard and create more opportunities for cooperation. " During the Astana Summit, the Chairman of the Supreme Leader will further discuss with the leaders of relevant countries the measures to deepen pragmatic cooperation under the framework of the Belt and Road Initiative and jointly build a community of peripheral destiny.

Looking at the rivers, the mountains and the green hills meet each other —— The effect of ecological greening along the Yangtze River coastline in Chongqing has begun to show.

　　Chongqing is located in the upper reaches of the Yangtze River and the heart of the Three Gorges reservoir area, which is an important ecological function area in China. In recent years, the vegetation in the ecological barrier area along the Yangtze River in Chongqing has been restored through comprehensive measures such as promoting the Yangtze River ecological environment protection project, planting trees and implementing the ecological greening of the illegal wharf on the Yangtze River. The picture shows a scene of Wushan County, Chongqing. Xinhua News Agency reporter Liu Yushe

　　In January 2016, General Secretary of the Supreme Leader pointed out during his investigation in Chongqing that protecting the Three Gorges reservoir area and the mother river of the Yangtze River is related to the long-term development of Chongqing and the overall development of the country. On April 26, 2018, General Secretary of the Supreme Leader delivered an important speech at the symposium to further promote the development of the Yangtze River Economic Belt, stressing that it is necessary to consider the long-term interests of the Chinese nation, put the restoration of the Yangtze River ecological environment in an overwhelming position, and strive to build the Yangtze River Economic Belt into a golden economic belt with more beautiful ecology, smoother traffic, more coordinated economy, more unified market and more scientific mechanism, and explore a new path of ecological priority and green development. The broad masses of cadres and masses in Chongqing thoroughly study and implement the important strategic thinking of the Supreme Leader General Secretary on promoting the development of the Yangtze River Economic Belt, strengthen the upstream consciousness, shoulder the upstream responsibility, speed up the construction of inland open highlands and beautiful places, strive to promote high-quality development and create high-quality life, and fully implement the general secretary’s earnest entrustment on the land of Chongqing.

　　"It is difficult to write about the mountains on both sides of Qutang." The famous sentences written by Zhang Wentao, a poet in Qing Dynasty, tell the fact that the beautiful scenery along the Yangtze River is hard to describe and the wonders are hard to describe. On the coastline of the Yangtze River in Chongqing in May, the first word that comes to mind when people write is "green"; The first word that comes to mind is "returning to green". Re-greening the Three Gorges and the banks of the Yangtze River is exactly what Chongqing wrote to build an ecological Yangtze River and paint the Three Gorges in poetry. Returning to the "green" of the river bank, each kind makes people taste a unique taste.

　　Nearly 700 kilometers of coastline is fragrant with flowers and fruits.

　　Some are green, and the green is sweet.

　　Nearly 700 kilometers of the Yangtze River in Chongqing has built a continuous high-quality fruit base. Citrus in Zhongxian, loquat in Yunyang, grapefruit in Longevity and Liangping, navel orange in Fengjie and crisp plum in Wushan, some are refreshing and pleasant, and some are as sweet as honey. Each flavor tells its own story.

　　Zhongxian County is the core area of citrus in Chongqing and the national citrus demonstration area. More than 200,000 people in the county are employed in the citrus industry chain. Of the 35 acres of standardized citrus orchards that have been built, 220,000 acres have become a unique citrus ecological corridor along the Yangtze River, making the forest coverage rate on both sides of the Yangtze River in Zhongxian County reach 70%. More than 200,000 mu of barren-tolerant crisp plum trees in Wushan County have turned barren hills into flower and fruit mountains. Every year, when plum blossoms bloom in the Spring Festival, both sides of the Yangtze River will become Li Huahai all over the mountains. Flower viewing festivals and picking festivals held by various districts and counties for each kind of fruit can attract hundreds of thousands or even millions of tourists every time, which has become a new highlight of rural tourism.

　　Hundreds of square kilometers of water-level fluctuation zone become a river on Lin Ze.

　　Some are green, and others are persistent.

　　The water storage period of the Three Gorges Reservoir is from September every year to March the following year, and the water level is as high as 175 meters. After entering March, the storage capacity will be vacated before the flood season, when the water level will drop to about 145 meters. Between the high water level and the low water level, a fluctuating zone with a maximum drop of more than 30 meters and a total area of more than 340 square kilometers has been formed in the Three Gorges reservoir area. The water-level fluctuation zone loses more than 100 million tons of sediment every year. How to control the water-level fluctuation zone is a world-class problem.

　　In recent years, all districts and counties in Chongqing, located in the Three Gorges reservoir area, have explored their own unique management modes of water-level fluctuation zone: fengjie county has implemented wetland forest, ecological agriculture and wetland ecological reconstruction projects in water-level fluctuation zone, and implemented ecological management or ecological wetland projects in water-level fluctuation zones such as Baidicheng, Caotang Lake and Kangle Lake; The planned total area of Huanghua Island National Wetland Park in Zhongxian County is 1,400 hectares, including 637 hectares of natural wetlands, 179 hectares of water below 145 meters, and 584 hectares of river bank highlands above the water level fluctuation zone. Experts in agriculture, forestry, environment, meteorology and other aspects of the country believe that the management of the fluctuating zone in the Three Gorges reservoir area is of great significance for protecting the ecological environment, managing mountains, water and poverty.

　　The former director of the Forestry Institute of Wanzhou District Forestry Bureau and the senior forestry engineer let the team persistently find and screen the suitable plants in the water-level fluctuation zone. After 8 years of immersion test, they found that Chinese fir not only grows fast, has fewer pests and diseases, but also is resistant to flooding in winter and drought in summer. In 2012, Wanzhou Forestry Bureau built about 500 mu of experimental demonstration forest within the range of 165-175 meters in the water-level fluctuation zone, and then gradually popularized and planted 1,000 mu, turning the 40-kilometer-long water-level fluctuation zone into a special green ecological corridor and a spectacular aquatic forest along the river.

　　Multi-plant symbiosis on 175 meters water level line

　　Some are green, and the green is meticulous.

　　The ecological protection of the Three Gorges reservoir area sometimes requires the effort of embroidery needle.

　　Yunyang County, bordering Wanzhou, has three municipal forest parks, one municipal nature reserve and two county-level nature reserves, and is one of the seven major forest resources counties in Chongqing. The Huolong Community in Panlong Street, which looks across the river from Yunyang New County, is the planning and construction area of the ecological barrier demonstration section in Yunyang County. In this area, the ecological protection zone within 100 meters above the 175-meter water level of the Three Gorges Reservoir is subdivided into three belts, and tree species are matched according to the requirements of non-functional areas. In Linjiang, a reed belt with a width of 2 meters is planted in the first belt, and a kind of bamboo belt with a width of 3-5 meters is planted in the second belt. In the third belt, evergreen and deciduous leaves, needles and broad leaves, and green and color are mixed to highlight the landscape effect. More than 100 meters above the 175-meter water level line is an eco-economic forest belt, where citrus, grapes, longan and other fruit trees are planted, and other native tree species are planted in the barren hills on the ridge. The ecological protection forest belt cultivated in this way has strong water conservation ability, good soil and water conservation effect and obvious air purification effect, and also drives the annual per capita income of the whole community to increase by more than 2,000 yuan.

　　More than 100 illegal docks turned into green spaces.

　　Some are green, and others are determined.

　　Due to historical reasons and various interests, a large number of illegal docks have been formed in the main stream of the Yangtze River and its tributaries. These docks illegally occupy shoreline resources, destroying the coastal ecological environment and the normal shipping order along the river, and illegal sand mining activities have been repeatedly banned. There are 118 illegal docks in Chongqing, distributed in 17 districts and counties along the main stream and tributaries of the Yangtze River. At present, 108 green buildings have been closed and 10 buildings have been upgraded.

　　The growth and development of green logo can guide rational and wise people. Two sand and gravel processing plants near Luogongzi Wharf in Yuejin Village, dadukou district, disappeared in mid-May. The original site of the processing plant has become a large open and flat green space. Liu Chongyuan, deputy secretary of the Street Party Working Committee, said that the whole district is carrying out greening renovation of the sand and gravel factory along the Yangtze River. After renovation, Luogongzi Wharf will also plant more than 200 trees of pueraria lobata, sow more than 20 tons of Ophiopogon japonicus and more than 2 tons of grass seeds, and turn the wharf into a public hydrophilic park with "clear water, smooth flow, green shore and beautiful scenery".

　　At almost the same time, 40 illegal catering vessels in Jiangbei District were rectified and dismantled. These illegal catering vessels without a qualified sewage system often discharge garbage directly into the river, causing serious pollution to the waters. As the earliest catering vessels existed more than 20 years ago, and there are problems such as overlapping functions in management, how to deal with these illegal catering vessels has always been a "long-standing problem" in Chongqing’s environmental governance. In order to "jointly protect", Jiangbei District Committee issued subsidies and incentives to encourage and guide the owners of catering vessels to abandon their ships and land for other jobs, and finally completely solved the problem of direct pollution of the Yangtze River and Jialing River by catering vessels within their jurisdiction. According to the newly formulated waterfront planning, Beibin Road in Jiangbei District will be transformed into a riverside park, a viewing platform, a high-standard humanistic waterfront leisure area and a riverside art gallery.

　　The "big construction site" in the Three Gorges reservoir area has become a "big park"

　　Some are green, and the pain is sweet.

　　He Xianhua, who lives near Tianxianhu Square in Wanzhou District, likes to fly kites in the square with his family, take a walk along binjiang road or go to nanshan park to bask in the sun in his spare time. In the past, He Xianhua could see the black smoke from the factory at home, and he could smell the pungent smell of burning coal and lampblack in some small restaurants facing the street. In order to let the children breathe more fresh air, he takes them to his hometown in the country every weekend. In recent years, after Wanzhou stepped up efforts to control air pollution, the gray days gradually turned blue and the dirty air gradually became sweet. In recent years, there are more green plants in Wanzhou city, and egrets will patronize the square from time to time. This makes He Xianhua feel particularly gratified. He said: "I have lived here since I was a child and worked here when I grew up. I have a deep feeling for every change in the environment. "

　　"Look at the river with your pillow, and do whatever you want. Wulixi, Yunshan, Three Gorges, stay with me in Yuzhou. " In May, the temperature in the Chongqing reservoir area of the Three Gorges of the Yangtze River has entered summer, but there is still a poetic feeling of "green hills like the east of Daiyuan village, green and long streams with catkins" among the mountains and waters, attracting many tourists to visit. Today, 16 years after the Three Gorges Reservoir was officially impounded, it has changed from the original resettlement site to a beautiful park. Chongqing has set an ecological red line of 63 million mu of forest land, 56 million mu of forest and 3.1 million mu of wetland for itself. This is also the premise and bottom line for Chongqing to build an ecological barrier in the upper reaches of the Yangtze River and strengthen the construction of a beautiful and beautiful place. The essence and essence of "clear water in one river, green hills on both sides of the river, red leaves in the Three Gorges, clouds and rain in all seasons, ancient towns with thousands of years of civilization", beautiful canyon clear water, gorgeous red leaves in Jiangshan and charming clouds and rain in Wushan are all green in the Three Gorges.

　　 (Reporter Zhang Guosheng)

How to choose a TV set and the skills of choosing a TV set.

　　Almost every household has a TV set. With the development of society, there are more and more ways for people to buy TV sets, and there are more and more styles of TV sets on the market. How to choose a TV set? Here’s how to buy.

　　Skillfully avoid the trap of buying. Xiaobian teaches you how to buy TV sets.

　　1. Pay attention to the brand when choosing a TV set.

　　There are so many TV brands in the market. There are many varieties under each brand. Among them, Sony TV, Samsung TV, TCL TV, Konka TV, LG TV, Skyworth TV, Hisense TV, Philips TV, Changhong TV and Panasonic TV are all better TV brands sold in the domestic market.

　　Then we are making a classification, as follows:

　　The LCD TV market is better:

　　1. SONY Sony TV

　　2, SHARP Sharp TV

　　3. SAMSUNG Samsung TV

　　4. SAMSUNG Hisense TV

　　5. LCD TV LG

　　6. SKYWORTH Skyworth TV

　　7. Toshiba Toshiba TV

　　8, PHILIPS Philips TV

　　9. LCD TV TCL

　　10. KONKA Konka TV

　　Among them, plasma TVs sell better:

　　1. Panasonic

　　2. Hitachi Hitach

　　3. Changhong changhong

　　4. Hisense Hisense

　　5. SAMSUNG Samsung

　　6. LG plasma TV

　　7. Pioneer

　　8. SKYWORTH Skyworth

　　9. Haier Haier

　　10. Xoceco XOCEC

　　Among them, rear projection and TV sets and color TVs sell better, so I will introduce them here for the time being, so that you can pay attention to the brand and update it at any time.

　　2. Pay attention to the size when choosing a TV set.

　　It depends on your house. Do you want to put it in the living room? Bedroom? Or a place to work? And a hotel? These are all sized according to the size of the room. You’d better measure the size before buying a TV set so that you won’t be upset. It’s not appropriate to put a small room in your 200-square-meter house, but it depends on your personal hobbies.

　　3, the effect of the TV and equipment

　　In addition to the brand and size, you should check whether the TV is intact, whether the interface is good, whether it can be played, whether the animation is clear, etc., and also check the after-sales service, whether it is broken, how long the warranty is, and so on.

　　4. Price

　　You should also consider this. It is most important to buy a particularly expensive one for the sake of face, which is within your acceptance range and so on.

　　That’s all for the purchase of TV sets. Thank you for your attention. Learn more and share it with more friends. We will work harder under your supervision.

Tesla ModelY is about to be updated and is expected to be released in 2025.

Recently, the latest news about Tesla has aroused widespread concern. It is reported that the production of the current Model Y factory in Shanghai is nearing completion, and the last batch of vehicles have been off the assembly line. This change indicates that the debut of the new Model Y is coming soon, and it is expected that the new model will meet with consumers on January 1, 2025.

What new changes will the new Model Y bring? Here are some highlights to look forward to:

1. Design: The new Model Y is expected to make bold innovations in appearance, and the front and rear light groups may adopt penetrating design to make the vehicle look more modern and unique.

2. Endurance: The new Model Y will continue to provide standard endurance, long endurance and performance versions, among which the cruising range of the long endurance version is expected to reach 600-700 kilometers to meet the needs of different consumers.

3. Intelligent upgrade: In terms of intelligent configuration, the new Model Y is expected to be equipped with HW4.0 hardware. There are rumors that EAP (Enhanced Automatic Driving Assistance System), which originally required an additional payment of 32,000 yuan, may become standard, bringing users a smarter driving experience.

4. Price adjustment: In terms of price, the price of the new Model Y is expected to be 20,000-30,000 yuan higher than that of the current model to reflect its upgrade in technology and configuration.

Although the detailed information about the new Model Y has not been fully disclosed, it is certain that the new Model Y will continue to lead the new trend of the electric vehicle market and provide consumers with a more excellent driving experience. Let’s look forward to the official appearance of the new Tesla Model Y and witness how it can refresh the new standard of electric vehicles again.

Reunion Year ｜ Celebrating the New Year with gongs and drums, dancing and celebrating the Chinese New Year.

Where spring comes early, spring comes alive in the drum.

In the history of Chinese civilization, drum is an important ritual instrument for offering sacrifices and welcoming the New Year. The drum sound is regarded as the sound from the earth, which can germinate plants and animals. During the Spring Festival, people beat drums, symbolizing the hope for a bumper harvest and a beautiful new year.

Drums are often accompanied by dancing. People in the north and south of the great river dance and sway with the sound of drums, celebrating the New Year with their own traditional customs, and expressing the heartfelt wishes of Chinese children for good luck, peace and smoothness in life.

On the eve of the Spring Festival in 2014, the General Secretary of the Supreme Leader came to the Inner Mongolia prairie wrapped in silver, participated in Nadam in winter with herdsmen dressed in festive costumes, and enjoyed the Mongolian dance with dynamic, lively rhythm and rich grassland customs in the ice and snow.

The flourishing dance, bright national costume and melodious long tune are not only the unique way for Mongolian people to welcome the Spring Festival, but also an important carrier to express their vigorous and uplifting spirits and passionate feelings. This is in line with the general secretary’s exhortation to "persevere" and "work hard" at the ceremony of "Blessing Five Animals".

Beat drums to say goodbye to the new year and dance to welcome the new year. The inspiring culture of China’s ethnic minorities not only inspires people, but also shows the indomitable and pioneering spirit of our ethnic compatriots.

In the Wa village in Yunnan Province, which has a history of more than 500 years, the general secretary watched the villagers dance happily and sounded three Wa wooden drums according to local customs, wishing the coming year a good weather, peace and prosperity. In Huawu Village, Miao Township, Guizhou Province, which is known as the "hometown of folk culture and art in China", the general secretary came to the villagers and applauded the Miao villagers who advocated sheng and sang and danced … …

Drumming and dancing again and again, not only entrusted the general secretary with his deep blessing to the compatriots of ethnic minorities, but also expressed the feelings of the sons and daughters of all ethnic groups of the Chinese nation to share weal and woe.

The picture shows the lion dance performance at the ancestral temple in Foshan City, Guangdong Province.

The picture shows the lion dance performance at the ancestral temple in Foshan City, Guangdong Province.

The dragon is the totem of the Chinese nation, and the lion is the statue of all animals. Both of them are symbols of vigor, fearlessness and fearlessness in Chinese culture.

In China, the embryonic form of dragon dance can be traced back to the sacrificial ceremony in ancient times. According to legend, the custom of lion dance was formed in the Northern Wei Dynasty, and it has a history of 1,500 years.

In the Spring Festival and other festivals, the lively dragon and lion dance performances not only create a festive and warm festive atmosphere, but also place people’s good hopes for a safe and smooth life and good luck.

Before the Spring Festival, he went to the local area to visit and express condolences to the grassroots. The General Secretary of the Supreme Leader has watched the dragon and lion dance performances with the masses many times and felt the rich and authentic flavor of the year together.

On February 3, 2016, on the eve of the Spring Festival of the Year of the Monkey, the General Secretary visited Jiangxi. When they arrived at Guangming Community, Pengjiaqiao Street, donghu district, Nanchang City, the lion dance team and lantern festival team formed by residents were rehearsing. The general secretary was deeply gratified by the happy and perfect scene. He said happily, "I hope our people will have a happy, peaceful and beautiful Spring Festival."

The Year of the Loong’s dragon dance is "the meaning in the title", which is expected. On February 1, 2024, before the Spring Festival in the Year of the Loong, the General Secretary came to Tianjin, the hometown of Quyi. In the ancient cultural street, which embodies the folk customs and history of Tianjin, the general secretary, together with citizens and tourists, immersed himself in the lively and festive atmosphere of the old street, and watched the dragon and lion dance performances with drum music, and "felt the strong flavor of the year" … …

On January 19th, 2020, General Secretary of the Supreme Leader sounded three Wa wooden drums on the Wa Village Square in three village Zhongzhai Simola, Qingshui Township, Tengchong City, Yunnan Province, wishing the coming year good weather, prosperity and national security.

On January 19th, 2020, General Secretary of the Supreme Leader sounded three Wa wooden drums on the Wa Village Square in three village Zhongzhai Simola, Qingshui Township, Tengchong City, Yunnan Province, wishing the coming year good weather, prosperity and national security.

At the end of 2024, "Spring Festival — — Social Practice of Celebrating the Traditional New Year in Chinese "is listed in UNESCO’s representative list of intangible cultural heritage of mankind. A series of traditional customs, such as dragon dance, lion dance and social fire, are its important components.

These customs not only bear the Chinese nation’s eager hope for a happy life, but also show rich and profound humanistic feelings, which together constitute a unique cultural spectacle of the Spring Festival.

"Carefully protect the cultural heritage left by our ancestors" and "Let the excellent Chinese traditional culture live on forever" … … The general secretary’s thinking on culture is profound and long-term.

Focus analysis： The window shop has been abandoned, and the tea shop is getting bigger and bigger.

On July 24th, on the first floor of Shanghai Heshenghui Plaza, the first newly opened LELECHA.PARK became a new punching place, and young people who came for early adopters lined up in a long queue.

With a number of stalls and a variety of peripheral products, Lele Tea Tea Paradise looks more like a lifestyle collection shop related to tea, and it is also a carnival for young people chasing the new tea trend.

Lele Tea Garden is also the largest store of the brand so far, covering an area of 1,000 square meters.One trend is that most tea brands are there.Work hard against Starbucks in terms of space and consumption experience.Try to open a bigger store. Not only Lele tea, but also CoCo Coco tea, Bayishan tea and Naixue tea.

CoCo, a veteran tea player, is using a modern and larger high-value new store, so consumers no longer have to experience wind and sun when waiting for drinks to come out. CoCo can also get rid of the image of "window tea shop" and realize brand upgrading and transformation. CoCo can say in an interview that it will not sign stores below 80 square meters in the future. In 2019, the number of CoCo stores exceeded 3,000, and the monthly turnover of a single store was between 300,000 and 400,000 yuan. This is a good business data for CoCo Coco, which has a lower unit price.

Ba Yishan, who is extravagant, opened a 3500-square-meter super-large shop, trying to sell the concept of leisure space for high-quality tea. There is an amusement park, a maternal and child room and a dressing room in the store. In addition to the common slides, the amusement park also has facilities such as basketball machines and doll machines. As an important player of new tea, Naixue’s tea has also recently launched blablabar pub, which not only enriches the scene, but also contributes to improving the overall profit of the brand.

The tea-making paradise opened by Lele Tea is one of the richest product forms among big store players. There are 10 stalls in the new store, selling 11 sub-brands, including Lele Tea, TEA GELATO, TEA POPSICLE, BREAD LAB, PILLOW TOAST, PINEAPPLE, BERRYHERE, BOBOCAKE, TEA LAB and TEA FACTORY, including classic Lele Tea, ice cream, popsicle bread, pillow toast, pie, strawberry cake, freshly baked Shufulei, etc.

Tea and soft bags are still the main categories. TEA LAB includes not only classic cheese fresh fruit tea, but also new products such as cross-border brewed beer tea, chicken tail tea, tea-making coffee, tea ice music and so on, as well as cold-extracted tea featuring original leaves. BREAD LAB has several main soft package brands. In order to enhance the brand style, Lele Tea and Michelin-starred chef Christophe Dufossé also launched two cooperative products, MOREFUN BREAD.

Lele Tea Garden also introduced scenes such as tea bars and tea houses for the first time. Consumers who arrive at the store can choose tea leaves and make tea themselves. In addition to selling the main products such as tea and soft bags, the aisle of the store opens up a display area for surrounding products, and puts cups, espresso, tea sets, tea leaves and other commodities.

Opening a big store is a high-investment and high-risk action.Bayishan’s "Big Mac" store spent more than NT$ 200,000 just in the window. According to the Wall Street Journal, Starbucks once chose to slow down the plan to open a shop in Zhenxuan Workshop because of the high cost of big stores.

When a tea brand opens a big store, it is necessary to choose a point with high cost performance as much as possible. Take Xicha as an example. In the big stores in shopping centers, they usually choose a location far away from the entrance of shopping malls to save costs as much as possible. Due to the numerous brands of shopping centers and obvious scale effect, even if the location is not so conspicuous, it can attract a large number of passengers. 36Kr also learned from an employee of a shopping center that many shopping centers attach great importance to the drainage effect of online celebrity tea shop and can generally give a relatively favorable rental price. The same is true for the location of Lele Tea Tea Paradise.Ba Yishan provides another way of thinking. Meilindian chose an industrial park with an area of over 1000 square meters. becauseIn the industrial area, you can get a larger storefront and the rent is lower. Although far from the city center, butParking is very convenient, close to convenient target customers.

Due to the high cost of big stores, tea brands are opening some small stores to provide self-service and take-away services while opening big stores. For example, Hi Tea opened a smart store, HEYTEA GO. There is no cashier in the store, and users can order their own orders through the Hi Tea GO applet.This means that tea players should not only expand brand influence, but also occupy consumers’ minds through new and unique space experiences; It is also necessary to pursue scale, and cover more consumption scenes through small take-out and self-lifting stores that are lightly decorated and light of assets, so as to improve the efficiency. However, because milk tea mainly focuses on leisure and holiday scenes, the demand for diverse scenes is higher than that of coffee that attaches importance to business scenes. Therefore, milk tea shops are still more willing to open large stores to attract tourists.

Behind the growing store is the brand’s helplessness to the reality of the industry.

The iteration of the new tea industry is too fast, and players need to continue to create freshness through differentiated play. On the one hand, they resist the cross-border of catering brands and the attack of coffee brands; Internally, reduce the threat of homogenization competition in the industry.

Because tea products occupy an important position in the food and beverage product mix and can bring a large number of young passengers, major food and beverage giants are opening related sideline businesses. Xiabu Xiabu opened a 200-square-meter tea shop, and Haidilao launched milk tea in 48 cities across the country, so that consumers can buy a cup of tea to quench their thirst after eating hot pot. Western fast food such as McDonald’s, KFC and Pizza Hut are also constantly introducing new seasonal teas, while coffee brands Starbucks, Costa and Ruixing also want to share a piece of this market. Ruixing even created a brand-new brand of deer tea, launched more than a dozen new products at a time, and found a niche Haoran Liu contemporary speaker.

In addition to competition, tea brands hope to give consumers a space to streamline their experience through multiple innovative scenarios, stimulate consumers’ buying behavior with different commodities and consumption links in a relatively complete consumption closed loop, and maximize brand influence. Consumers are too fickle, so tea brands have to speed up the pace of innovation and constantly give new labels to brands to keep these young people chasing the trend.

The bigger the store is, the more categories and SKUs the tea brand can provide, which is based on higher revenue targets. The profit that can be created by selling a cup of tea or coffee alone is always limited. Tea brands are trying to expand the baking business such as soft European bags and cakes, and do a good job of matching tea with soft European bags in order to seek more profit space.

But this road is not easy.The gross profit of soft European bags is between 50% and 60%, which is slightly lower than 70% of tea. According to a source from the tea industry, making soft European bags requires larger stores, more professional pastry chefs, the establishment of a central factory (such as Naixue’s tea, which is made into semi-finished products and then uniformly distributed to stores for on-site baking) and the increase in distribution costs, which cannot be made up by the sales of soft European bags, which is likely to lower the overall efficiency of stores.

New-style tea tries to retain consumers with fresher gameplay, more products and constantly adjusting stores, so as to earn more wins in the competition, which brings them huge financing and high valuation. How to provide good tea stably, control the cost structure and integrate the scattered tea supply chain are all topics that players need to further consider.

After all, new tricks can only bring temporary freshness, but it is difficult to guarantee the long-term brand.

(All the pictures in this article were taken by the author himself)

Roewe released two DMH hybrid new cars, and innovative technology opened a new chapter in China hybrid.

On November 8, 2024, two new hybrid models of SAIC Roewe-DMH Xinluzun and DMH World Champion Edition were officially launched. Empowered by DMH super hybrid technology, these two new cars have shown remarkable performance, marking the development and application of China’s own brands in the field of hybrid technology to a new level.

In the "DMH Technology Cloud Classroom", SAIC Roewe product experts explained in detail how the Roewe D7 DMH World Champion Edition broke the Guinness World Record without relying on a large fuel tank, and how the Roewe iMAX8 DMH New Land Zun became the mystery of "the longest battery life and the lowest fuel consumption MPV in the world". The key to the success of these two models lies in how to improve the efficiency of the whole hybrid system and realize the cooperative work of software and hardware.

In terms of hardware, Roewe DMH adopts P1+P3 dual-motor configuration, which not only improves the mechanical transmission efficiency, but also accelerates the dynamic response speed and realizes more efficient decision-making. In addition, Roewe DMH also adopts the coaxial structure of the industry-leading engine and P1 motor, which improves the transmission efficiency, reduces the energy loss, and also improves the NVH (noise, vibration and acoustic vibration roughness) performance. Roewe’s 1.5T super-hybrid engine has achieved the highest thermal efficiency of 43% by using VGT variable cross-section turbocharging technology, EGR exhaust gas recirculation technology and deep Miller cycle technology, which shows Roewe’s leading position in its own brand.

In terms of software, Roewe DMH innovatively put forward the concept of "vehicle energy domain management", and realized the "five in one" functions of motor control, engine control, hybrid gearbox control, air conditioning thermal management and battery thermal management through the integrated powertrain control system architecture. This highly integrated system not only saves 70% redundant components, but also greatly reduces the network load and data delay in the vehicle, improves the communication speed and makes the dynamic response more rapid.

The Roewe D7 DMH World Champion Edition, with the blessing of the powertrain super brain PICU, has a dynamic response time of only 0.26 seconds, which not only speeds up overtaking, but also has lower fuel consumption and longer battery life. This is the first time that an autonomous automobile company has broken the monopoly of foreign technology, innovatively developed a fully autonomous and high-precision control system for mass-produced gasoline engines, and applied it to a hybrid system. DMH super hybrid system can provide five working modes: pure electric mode, series mode, full load mode, direct drive mode and energy recovery to ensure the best power output and energy saving balance under various driving conditions.

With the rapid development of global hybrid technology, China has ushered in the "China moment" of hybrid technology. As the representative of the first camp of independent brand hybrid technology, DMH super hybrid technology has provided strong power support for Roewe iMAX8 DMH New Land Zun and D7 DMH World Champion Edition, and brought "the best choice" for home users. In the future, Roewe will continue to lead the development of hybrid technology and help China’s new energy vehicles to continuously improve their position in the global market.

Analysis of BMW 5 Series This rim powder is countless.

When talking about a car model, the first thing you should talk about is the appearance of its car. In terms of the appearance of the car, the BMW family-style sports appearance is adopted. The middle net grille on the front face is very large, and the eagle-eye headlights on both sides are quite huge. After the headlights on both sides are lit, they look very energetic. The lines on the side create a feeling of being ready to go, which looks very sporty. In addition, with the 18-inch wheel hub style, the sports atmosphere is even stronger. The shape of the rear of the car still looks beautiful, and the taillights are equally beautiful, especially the brake lights, which echo each other with the front daytime lights.

In terms of decoration, this car is also very high-end luxury. The steering wheel is made of leather, which feels good and makes people feel energetic when driving. In the central control area, there are door handles, etc., which are covered and wrapped with a lot of plastic, leather, wood and metal materials. It is simple to touch and feel, equipped with a 10.25-inch floating central control panel, which shows clearly and has a high resolution. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. The front and rear seats are relatively spacious and can firmly grasp the family.

The length, width and height are 5175×1900×1520mm respectively, and the wheelbase has reached 3105 mm. In the same class, the wheelbase of BMW 5 Series ranks fourth. The interior space of the car is relatively spacious at the same level, the height and width of the car are ideal, and the legroom in the back row will not feel cramped, which belongs to the upper-middle level at the same level. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of BMW 5 Series ranks 28th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

The BMW 5 Series is equipped with a 2.0 engine with a maximum output of 190kW and a maximum torque of 400Nm. The power performance of the 2.0 engine on the BMW 5 Series is quite satisfactory, and the low torque is weak and the hysteresis can be felt. The official measured acceleration of BMW 5 Series is 6.5S, ranking 30th among the medium and large-sized cars with more than 800,000.

The active/passive safety configuration of BMW 5 Series is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand the BMW 5 Series, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased the BMW 5 Series in history. It can be seen that what everyone is most satisfied with the BMW 5 Series is that it likes the screen. In addition, the sense of technology and the beautiful interior are also the points that everyone likes it.