People’s Daily Online, Beijing, September 13 (Reporter Yang Yiboro) According to official website, the Ministry of Culture and Tourism, during the Mid-Autumn Festival holiday this year, there were 73.409 million domestic tourists, down 16.7% year-on-year, and recovered to 72.6% in the same period of 2019 according to comparable caliber; The domestic tourism revenue reached 28.68 billion yuan, down 22.8% year-on-year, and recovered to 60.6% in the same period of 2019.
The Ministry of Culture and Tourism pointed out that local cultural and tourism systems give full play to their own advantages, enrich market supply, and meet the multi-level and diversified consumption needs of the masses.
Local tourism has become mainstream boutique homestay popular.
The Ministry of Culture and Tourism pointed out that local tourism has become the "main tone". During holidays, visiting relatives and friends, outdoor leisure, suburban tourism and rural tourism are the themes of tourists’ travel, and characteristic farms, homestays, art galleries and museums have become important recreational places for holiday tourists.
Ctrip’s "Summary Report on Mid-Autumn Festival Holidays in 2022" shows that under the background of advocating local festivals in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60%.
Flying Pig data shows that during the Mid-Autumn Festival, the "two-hour holiday circle" became the mainstream, and the booking volume of holiday products such as tickets for local scenic spots increased by more than 2.3 times. At the same time, the Mid-Autumn Festival tourism consumption presents a significant small radius feature. The relative extension of local play time has promoted the popularity of high-star resort hotels and parent-child hotels in the suburbs.
Driven by short-distance travel, boutique village houses are popular. Relevant platform data show that in the past week, the order volume of villagers’ accommodation in Mid-Autumn Township increased by 1.8 times compared with last week. Villagers’ hostels in Pingxiang, Huangshan, Huainan, Zhangjiajie, Dali, Lijiang, Shangrao and Xiangxi are eye-catching. At the same time, the average order price of Mid-Autumn B&B increased by 27% year-on-year, and the order of 1,000 yuan B&B increased by 59% compared with last Mid-Autumn Festival.
According to the above report, the search heat of B&B reached its peak in the week before the festival, and the booking volume increased by about 10% compared with the Dragon Boat Festival. Among them, the heat of rural residents rose the fastest, and the search heat basically recovered to the same period last year. The top 10 cities for booking popular homestays are: Beijing, Hangzhou, Shanghai, Zhoushan, Dali, Changsha, Guangzhou, Huzhou, Xiamen and Changzhou.
New outdoor tourism returns to the "C position" during the festival of folk activities
During the Mid-Autumn Festival, visitors experience traditional lacquer carving on the spot. Photo courtesy of China Arts and Crafts Museum and China Intangible Cultural Heritage Museum
As one of the four traditional festivals, the Mid-Autumn Festival is full of wonderful folk activities, and cultural activities all over the country are "new".
On the one hand, cultural and technological elements are integrated into traditional festivals, such as the China Arts and Crafts Museum and the China Intangible Cultural Heritage Museum, which hold a series of cultural activities of "Mid-Autumn Festival, Meet the Two Museums" and arrange intangible "small temple fairs".
On the other hand, the cultural tourism scenic spots seek innovation and change, and integrate traditional customs with the national wind trend. The popularity of night tourism projects suitable for enjoying the moon, such as theme park night tour, boat night tour, city night tour and night light show, continues to rise. According to relevant platform data, in the past week, the booking volume of Mid-Autumn Night Tour related products increased by 146% compared with last week. Night tours such as Huangpu River Night Tour, Great Wall Night Tour, Qiantang River Night Tour, Nianhuawan Night Tour and Xiangjiang River Night Tour are popular.
At the same time, as the high temperature dissipates, outdoor tourism returns to the "C position" and the camping experience heats up again. Tent camping and RV camping, which contain elements such as Shan Ye, nature and green space, have become popular games in Mid-Autumn Festival. The data shows that the booking volume of Mid-Autumn camping related goods has increased by more than 7 times from the previous month.
According to the above report, the search popularity of "Autumn Tour" related content has been rising during the Mid-Autumn Festival, up 342% from the same period last week. At the same time, theme parks and camping products increased by 48% and 53% respectively.