Haikou, China Broadcasting Network, December 8 (Reporter Lin Weiwei) On December 7, the State Council issued the Notice on Further Optimizing the Implementation of COVID-19 Epidemic Prevention and Control Measures to the Comprehensive Group of novel coronavirus Epidemic Prevention and Control Mechanism, and put forward the "new ten" epidemic prevention and control measures. That night, the novel coronavirus Epidemic Prevention and Control Command issued the Announcement on Optimizing and Adjusting Relevant Measures for Epidemic Prevention and Control, and timely adjusted the prevention and control strategies. Immediately after the release of the policy, the market was ignited, and the search and booking of travel and tourism products rebounded rapidly. Can Hainan’s cultural tourism market usher in a "warm winter"? The reporter conducted a survey for this purpose.
Sanya Phoenix International Airport (photo by Yang Guangwang and Chen Zhenhuang)
The search volume of travel and tourism platforms has suddenly exploded.
Winter is the peak tourist season in Hainan, and the further optimization and adjustment of the epidemic prevention and control policy has undoubtedly enhanced the enthusiasm of many tourists who are preparing to come to Hainan for the winter. After the news was released, the search volume of Hainan’s tourist destinations in the Mawei platform rose sharply, among which the search popularity of "Sanya Holiday" rose by 450%, making it the destination with the highest increase in instantaneous visit popularity in China.
According to the data of one-way travel, from December 7 to 8, the search volume of inbound and outbound air tickets in Haikou and Sanya increased sharply, and both increased by more than 200% within one hour compared with the same period of the previous day. Among them, the popular starting points for air ticket search to Sanya and Haikou are Chongqing, Beijing and Harbin.
The reporter learned from haikou meilan international airport and Sanya Phoenix International Airport that in the past two days, the number of people entering and leaving Hong Kong at the two airports has increased significantly. Judging from the current air ticket booking information, it is expected that the two airports will have a peak number of people entering and leaving Hong Kong from the end of December to New Year’s Day next year.
Hotel B&B booking day rose by about 10%.
"From last night to now, I have received nearly a hundred phone calls. I feel that everyone has been squatting for too long and can’t wait to go out and have a look." Wang Defen, head of the "Wild Grass Global Tourism Boutique B&B" in Lingshui Li Autonomous County, Hainan Province, told the reporter.
Grass-growing tourism boutique B&B (Photo courtesy of respondents from Yangguang. com)
The B&B operated by Wang Defen opened in 2018 with 20 rooms, and the occupancy rate before the epidemic reached over 90%. In recent years, affected by the epidemic, the occupancy rate once dropped to less than half. Since December 5, many cities and counties in Hainan have successively issued announcements that foreign (returned) personnel in the province will no longer be classified and controlled, and the booking volume has risen instantly, and the occupancy rate has reached 100% in these days. "We have convenient transportation here and are close to the sea. It is the first choice for many repeat customers, so we are fully booked soon. Passengers who want to stay next need to book at least one week in advance. "
In addition to homestays, hotels in Hainan are also very sought after. Flying pig travel data shows that on December 7 and 8, the real-time search volume of hotels in Hainan increased by 30% compared with the same period of last week, and the search volume of hotels in Sanya, Haikou, Danzhou, Lingshui and Wanning all doubled compared with the previous weeks.
Star-rated hotels located in Dadonghai Tourism Resort in Sanya (Photo courtesy of Sanya Tourism Hotel Industry Association issued by Yangguang. com)
Tang Caixia, deputy secretary-general of Sanya Tourism Hotel Industry Association, told the reporter that the average occupancy rate of Sanya hotels was 33% from November 21 to 27 this year, down 3.8% from the previous month. On December 7, after further optimizing the epidemic prevention and control measures, the average hotel booking volume in the city increased by about 10% in a single day. At the same time, in order to attract tourists, major hotels and homestays have also planned various programs, and launched business trips, parent-child tours, couples tours and long-stay preferential packages to welcome the upcoming "peak season" of tourism.
"Judging from the current booking data, from December 18, major hotels and hotels in Sanya will usher in this year’s occupancy peak, and the average occupancy rate will reach about 80%, which is worth looking forward to." Tang Caixia said.
The choice of duty-free shopping and boutique tourism routes has increased.
In order to welcome the upcoming "peak season" of tourism, on December 7, Hainan launched the off-island duty-free New Year carnival season, which will last until February 5, 2023 (the fifteenth day of the first lunar month). During the event, six duty-free business entities and 12 duty-free shops on outlying islands in Hainan will launch various themed promotions to bring different duty-free shopping experiences to consumers.
Among them, stores and e-commerce sales platforms in Hainan Operation Center of China Free Group will launch preferential activities such as "China Free Handbag Festival" and "Buy and Give Full Reduction". Sea Travel Duty Free City will launch a series of marketing activities of "Sanya duty-free shopping first stop, making money when you buy it". Haikong Global Boutique Duty Free City will hold a series of promotional activities to welcome the Spring Festival and celebrate the anniversary with the theme of "He Xinchun+Celebration". Mission Hills Duty Free City in Haikou will offer discounts, multiple points and large gift certificates for many products. The National Free Sanya Store will hold a number of themed marketing activities such as "National Free Football Carnival-Meet the National Free Shopping Wonderful" and "Red Rabbit Exhibition to Welcome the New Year". Wangfujing International Duty Free Port will show consumers an interesting and diverse duty-free shopping space.
Tourists shop in Haikong Global Boutique Duty Free City (photo by Yang Guangwang, Li Haorong)
In the creation of tourist routes and products, cities and counties in Hainan have also made "big moves" to launch various forms of boutique tourist routes and products. Among them, Haikou launched a variety of theme activities from three aspects: tourism, culture and sports, and went to Hefei and Changsha to carry out tourism industry exchange meetings to attract tourists from Central China and East China to Haikou, so as to stir up Haikou’s winter and spring tourism market in advance. Sanya held a mobilization meeting to improve the safety production and service quality in the tourism industry at the end of the year and the beginning of the year, demanding that hotel room prices and tourist reception services should be done well, and actively planning to launch new tourism boutique routes. Changjiang, Dongfang, Wanning, Lingshui and other cities and counties combined with their own characteristics, launched a scenic tour, cultural tour, picking tour, surfing tour and other special tourism products.
Wang Suizhen, deputy mayor of Dongfang Municipal People’s Government, said that Dongfang, as the third largest coastal city in Hainan, is rich in tourism resources. In recent years, it has built several influential tourism cultural brands around outdoor sports, landscape, red culture and rural leisure, and will carry out various promotional activities in the near future to attract more people to travel to this beautiful coastal city, make it a "tourism cake" of the East, and promote the high-quality development of the tourism industry.