Compared with last year, the 618 event in 2024 has been adjusted. JD.COM, Tmall, Taobao and other platforms have cancelled the pre-sale activities. When will the 618 event start this year? Let’s take a look at the specific time schedule, full reduction rules, and what preferential ways to play!
618 Super Red Packet Password
(Starting from 20th) Mobile Taobao Search: Earn 3300 when you get it.
(Starting from 28th) Mobile phone JD.COM search: Good luck red envelope 588.
First, Taobao Tmall 618 activities
1. Activity time
During the period of June 18, 2024, Taobao Tmall cancelled the pre-sale mechanism and directly grabbed the spot. The whole activity time is from May 19th to June 20th, 2024, and the whole preferential time is divided into two parts: the mid-year kick-off and the 618 Carnival.
① Make a good start in the middle of the year
Warm-up period: 0: 00 on May 19th, 2024-20: 00 on May 20th.
Sale period: 20: 00 on May 20th, 2024-24: 00 on May 28th.
②618 year-end carnival
Warm-up period: 0: 00 on May 29th, 2024-20: 00 on May 31st.
Sale period: 20: 00 on May 31st, 2024-24: 00 on June 20th.
How to collect super red envelopes: Open Taobao APP, enter the password "Earn 3300 if you receive it" in the search box, and then click Search.
2. Promotional gameplay
Cross-store full reduction of 300-50 or official reduction of 15%
3, this year’s 618 gameplay
① Shopping cart discount discovery
activity time
20: 00: 00 on May 20th-23:59:50 on June 20th.
Share it irregularly and empty the shopping cart.
You can get some discounts on purchased goods.
② Lucky win free of charge
activity time
May 31, 20: 00: 00-June 7, 23:59:59
Do the task of saving money and win the opportunity of free orders/goods at the venue.
Grab free goods at regular intervals every day
The venue is full of 50 yuan Lide 2 yuan (limited), and you can receive a red envelope without threshold every day.
③ Brand group
Dynamic time
20: 00: 00 on May 20th-23:59:59 on June 20th.
Clothing brand group enjoys exclusive Taobao category coupons of 100-10/200-20/400-40, and the discounts can be superimposed.
Maternal and child brand groups enjoy exclusive Taobao category coupons over 200-20/400-40, and the discounts can be superimposed.
Clothing+top 100 brands of mother and baby, explosive limited large Amoy gifts.
4, save money strategy
When is the best time to buy?
This year, Taobao Tmall’s price rules require merchants to sign up for the 618 event at the lowest price for 30 days. The price of the first wave on May 20 should not be higher than the price of the second wave of carnival day on May 31, which means that it is more cost-effective to start at 8 pm on May 20.
If the goods are purchased in advance, when there is a straight-down activity, a window will pop up to remind them that it can be cheaper.
To receive subsidy coupons, the same type of goods can be used universally. If you buy an Apple mobile phone during the period of 618, there will be two kinds of coupons: store coupons and Tmall Apple coupons.
The price is guaranteed until July 5, and Taobao stores (including store C) participating in the activities during the period of June 18 need to purchase transportation insurance, so you don’t have to worry about after-sales return.
Second, JD.COM 618 activities
1. Activity time
In this year’s 618, JD.COM focused on "Selling Good Things at Low Prices in Spot", and the activity time was from 20: 00 on May 31st to 24: 00 on June 20th. The whole activity period was divided into a good start, a special session, a climax and a counter-session.
① A good start: 20: 00 on May 31st, 2024-24: 00 on June 3rd.
② Special session: June 4th, 2024 from 0: 00 to June 15th, 2024 at 20: 00.
③ High tide period: from 20: 00 on June 15th to 24: 00 on June 18th, 2024.
④ Return period: 0: 00 on June 19th, 2024-24: 00 on June 20th.
How to collect the super red envelope: Open the JD.COM APP, enter the password "Good Luck Red Packet 588" in the search box and click Search.
2. Promotional gameplay
The main promotion of cross-store every full 300 yuan minus 50 yuan cross-store full reduction efforts.
3, save money strategy
If you want to buy a mobile phone at this time, it is most cost-effective to lock in at 20 o’clock on May 31.
Half-year lowest price: As long as the price of goods in the period of 618 is lower than the lowest price in the past 180 days, they will automatically participate in the "half-year lowest price" activity, and you can focus on the half-year lowest price logo when buying things.
Coupon Distribution: JD.COM will distribute all kinds of coupons, including large Apple coupons, 10 billion subsidy coupons, universal coupons over 200 minus 20, etc. The superposition of various coupons can also save a sum of money.