Growth enterprise market index fell by 1.37%, northbound funds sold by 4.4 billion yuan, and the precious metals sector rose against the trend.

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  The three major indexes of A shares fell collectively,It fell by nearly 1.4%, and the net sales of northbound funds exceeded 4 billion. On the disk, the mining industry rose sharply, and Tongyuan Petroleum, Baken Energy, Bomaike, Zhongman Petroleum and Renzhi shares rose daily. The precious metals sector strengthened, Sichuan gold rose daily, and Zhongrun resources rose by more than 8%. Diet pills, oil, gas, jewelry, aerospace and other sectors are in the forefront of the increase list. Energy metals, semiconductors, Chiplet concepts, memory chips, PVDF concepts, batteries, fluorine chemicals and passive components performed poorly, leading the market down.

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  As of the close of noon,Down 0.40% to 3075.80 points; The Shenzhen Component Index fell 0.99% to 9968.99 points; Growth enterprise market index fell 1.37% to 1969.24 points; The Science and Technology 50 Index fell 1.49% to 878.47 points. The total turnover of the two cities in half a day was 525.2 billion, and the net sales of northbound funds was 4.415 billion.

  The closing rate of 45 shares is 67.16%.

  In terms of daily limit stocks, as of noon closing, a total of 45 stocks had daily limit, and another 22 stocks once touched the daily limit, with a closing rate of 67.16%.

  In terms of individual stocks, the auto sector has multiple daily limit, Shenglong shares have 15 days and 8 boards, and Jintuo shares and Beiqi Blue Valley have daily limit; Oil and gas stocks rose collectively, with daily limit of Tongyuan Oil, Beken Energy, Bomaike and Zhongman Oil. Gold stocks fluctuated and strengthened, and Sichuan gold rose daily; The concept stocks of diet pills continue to be active, and Baihua Medicine and Shuanglu Pharmaceutical have daily limit; The concept stocks of computing power fluctuated and rebounded, and Sichuan Changhong, Tongfang, and Tefa Information had daily limit; Military stocks changed in intraday trading, Morning Air rose more than 10%, and Zhongtian Rocket had a daily limit. In terms of decline, chip stocks collectively adjusted to make a good limit.

  Northbound capital: net outflow of 4.415 billion yuan.

  As of midday, there was a net outflow of northbound funds, of whichThe net outflow was 1.994 billion yuan, and the net outflow of Shenzhen Stock Connect was 2.421 billion yuan, totaling 4.415 billion yuan.

  industryDirection: 370 million inflows of precious metals

  In terms of industry funds, as of noon closing, precious metals, mining industries, etc.Ranked high, with a net inflow of precious metals of 370 million yuan.

  In terms of net outflow, the net outflow of optical optoelectronics and semiconductors ranks high, of which the net outflow of optical optoelectronics is 3 billion yuan.

  Transaction amount of individual stocks TOP10

  In terms of the turnover of individual stocks, as of the close of noon, Cyrus ranked first in the two cities, with a turnover of 7.433 billion yuan; Shenzhen O-film Tech Co.,lt ranked second with a turnover of 6.678 billion yuan.

  Today’s news

  The adjustment and optimization of securities lending related systems is conducive to activating the market and boosting confidence.

  On October 14th, the CSRC adjusted and optimized the system of securities lending and strategic investors’ lending of allotment shares, and tightened the securities lending and strategic investors’ lending of allotment shares in stages on the premise of keeping the system relatively stable. On the same day, the Shanghai and Shenzhen Stock Exchanges issued "On Optimizing Securities Margin Trading andThe notice on relevant arrangements for securities lending transactions further refines the relevant rules, and the increase in the margin ratio for securities lending will be implemented as of October 30, and other provisions will be implemented as of October 16. Tian Lihui, dean of the Institute of Financial Development of Nankai University, told the Securities Daily that the optimization of the securities lending system has increased the cost of securities lending, constrained the insider’s securities lending behavior, and demonstrated that the regulatory authorities are advancing with the times on the premise of respecting the market. Strengthen the responsibility and actions of "countercyclical adjustment".

  The central bank continued to exceed 789 billion yuan, and the MLF interest rate remained stable.

  The central bank launched a 7-day reversal of 106 billion yuanOperation and 789 billion yuan one-year MLF operation, won the bid.Both are flat, 1.8% and 2.5% respectively. Today, there are 240 billion yuan of reverse repurchase and 50 billion yuan of treasury cash deposits due.

  40 billion! The securities industry today targeted "RRR cuts"!

  China Securities Depository and Clearing Co., Ltd. will formally implement the arrangement of reducing the minimum settlement reserve for stock business on October 16, 2023. After the implementation, the proportion of reserve payment will be reduced from the original 16% to the expected target of 13% on average, which is nearly 40 billion yuan compared with the funds released in September.

  Good news! ICBC, Agricultural Bank of China, Bank of China, China Construction Bank, Postal Savings Bank and Bank of Communications announced fee reduction and profit reduction.

  In order to further guide the banking industry to support the development of the real economy and enhance people’s financial consumption experience, on October 12th, under the guidance of the regulatory authorities, China Banking Association issued the Proposal on Adjusting the Price of Some Banking Services to Improve the Quality and Efficiency of Services. Specifically, the fee reduction and profit-making projects involve bill handling fee, cost, personal deposit account statement printing fee, cost of security authentication tool, credit card transaction reminder, overpayment transfer fee, annual fee replenishment mechanism, repayment time and tolerance service mechanism, etc. As of October 13th, Industrial and Commercial Bank of China, Bank of China, China Construction Bank, Agricultural Bank of China, Bank of Communications, etc. have announced that they will actively respond to the initiative of China Banking Association, increase the efforts to reduce fees and make profits, and continuously optimize customers’ financial experience, but the specific implementation details and implementation time need to be announced later.

  Pan Gongsheng, the governor of the central bank, recently voiced that monetary policy should continue to exert efforts and take advantage of the situation

  Pan Gongsheng said that in the next step, China will pay more attention to the balance between economic growth and sustainability and actively promote high-quality and sustainable development on the basis of maintaining a reasonable growth rate. In terms of monetary policy, Pan Gongsheng said that China’s prudent monetary policy is precise and powerful, and it has intensified countercyclical adjustment, effectively responding to domestic and international risk challenges and consolidating the economic recovery. In the next step, we should continue to exert ourselves and take advantage of the situation, give full play to the dual functions of monetary policy tools, focus on expanding domestic demand, boost confidence, accelerate the virtuous circle of the economy, and provide stronger support for the real economy.

  After the holiday, non-stop research on pharmaceutical stocks and diet pills has attracted special attention.

  The attention of institutions to the pharmaceutical sector is increasing. In terms of funds, more than one pharmaceutical stock has boarded in the past week.Many institutions continue to increase their positions. ConggeFrom the point of view, some strategy chiefs once again listed the pharmaceutical sector as one of the key sectors in the fourth quarter. In addition, in just one week after the National Day holiday, many pharmaceutical companies have accepted dozens of well-known companies..

  Public offering to play new music is tireless in order to enhance income.

  Since this year, participationPublic offeringThe number of products reached 4,848, and the total amount allocated reached 46.056 billion yuan, of which 74% of equity funds in the whole market participated.. The market continues to fluctuate, and innovation is considered to be one of the important ways for Public Offering of Fund to obtain low-risk absolute returns. The data shows that dozens of small-scale funds this yearFor itContributed at least 2 percentage points of income.

  The latest shareholding exposure of social security fund! Appeared in a number of A-share companies favor these stocks.

  With the disclosure of the third quarterly report of listed companies in 2023,The fund’s position trend also shows the tip of the iceberg. The latest three quarterly reports that have been disclosed at present show that social security funds have appeared in the top ten of a-share listed companies in the third quarter of this year.Among them, companies with relatively stable operation and performance are generally favored.

  Institutional point of view

  Guosheng Securities: It is expected that the demand for home furnishing in the peak season of "Golden September and Silver 10" will continue.

  Guosheng Securities Research Report pointed out that household consumption recovered during the 11th period, and the growth of Q4 leader is expected to accelerate. All home stores have started the "home rejuvenation consumption season" nationwide, and all regions have actively cooperated with the government to issue and undertake electronic coupons. We expect that the demand in the "Golden September and Silver 10" peak season will continue, and there is still room for improvement in the demand of first-and second-tier cities under the catalysis of policies, and the growth of home leading performance is expected to accelerate under the low Q4 base.

  Guotai Junan: The siphon effect in the beauty industry is further enhanced.

  Guotai Junan Research Report pointed out that the siphon effect of the beauty industry was significant in 2023, and it is expected that the growth rate of the Double Eleven will improve. Under the background of slow recovery of the consumption market, consumers tend to concentrate on buying when the big promotion discount is strong, so the siphon effect of the beauty market in 23 years has been further enhanced. Specifically, the growth rate of brands in Q1 and Q3 has dropped significantly in the off-season, but the head beauty companies in Q2 have made marginal improvements under the catalysis of 618. We expect that the beauty industry is expected to see an improvement in growth rate under the catalysis of the annual big promotion and double eleven.

  Dongguan Securities: The pharmaceutical sector is at a relatively low valuation in the past decade, and the sentiment of the sector continues to pick up.

  Dongguan Securities Research Report pointed out that the over-allocation rating of the pharmaceutical and biological industries should be maintained. The diet medicine industry chain has driven the plate sentiment to continue to pick up. In the sub-edition, GSK is the exclusive agent of Zhifei Bio.The heavy products of herpes zoster are good for stimulation, and the vaccine sector is among the top gainers this week. At present, the pharmaceutical sector is at a relatively low valuation in the past decade, and the sentiment of the sector continues to pick up. We can be moderately optimistic about the current position of the sector, and follow-up suggestions are to pay attention to structural opportunities such as diet pills industry chain, innovative drugs and medical services. The concerned sectors include medical equipment: Mindray Medical, UIH Medical and Australian-Chinese Endoscopy. Pharmaceutical business: Yifeng pharmacy, Dashenlin, Yinxintang. Medical beauty: Aimeike, Huadong Medicine, etc. Chinese medicine: China Resources Sanjiu, Tongrentang, Yiling Pharmaceutical; Innovative drugs: Hengrui Pharma, Huadong Medicine, etc.

  Zheshang Securities: It is expected that monetary policy will continue to be loose.

  Zheshang Securities Research Report pointed out that the total amount of credit was stable in September, but the resilience of the structure was relatively weak. We believe that China’s economy is still in a weak repair period, and credit data is still driven by "supply". Relevant policies are still needed to continue to pull "demand". As of September, we estimated that the excess savings balance of residents was 7.27 trillion yuan, an increase of about 93.7 billion yuan over the previous month, and continued to accumulate. In September, both the growth rates of M2 and M1 dropped, and the growth rate of M1 dropped to 2.1%, which means that the economic vitality still has room for repair. Generally speaking, we expect monetary policy to continue its loose tone, but the broad currency may converge and the focus will shift to broad credit. For large-scale assets, it is expected that China’s fundamental policies may be gradually strengthened, stocks attach importance to cyclical investment opportunities, and bonds remain volatile.

  Ping An Securities: Structural warming characteristics are heating up.

  Ping An Securities Research Report pointed out that A shares continued to consolidate last week, and the performance of electronics and automobile industries was relatively dominant, with obvious structural recovery characteristics. On the whole, although the short-term overseas risk disturbance still exists, the direction of marginal improvement of domestic economy and sustained efforts of policies has not changed, and the cost-effectiveness ratio of A-shares that have been adjusted to the relatively bottom area will gradually emerge in global risk assets. Structurally, it is suggested to continue to pay attention to the pro-cyclical dividend strategy, the pharmaceutical sector with a warmer market sentiment, the automobile sector with a rebound and transformation, and the TMT sector under the wave of technological trends.

  CITIC Securities: Continue to pay attention to Huawei’s industrial chain and the "Kunpeng+Shengteng" ecology.

  Citic Securities Research Report pointed out that overall, the global semiconductor boom has gradually bottomed out in Q2 this year. In September, the launch of Huawei+Apple’s new machine is expected to drive a new wave of rotating machines, and Q3 will start to consume electronics or enter the traditional peak season. The bottom of the memory chip cycle is clear, and DRAM/NAND welcomes the price increase; The performance of digital chips is divided, the downstream demand such as mobile phones and PCs is gradually recovering, and the demand related to AI is in an explosive growth stage; Analog chips are still waiting for the recovery of downstream demand, and the industry is under short-term pressure. Breakthroughs in core "stuck neck" links such as chips also boosted market confidence. In the short and medium term, it is suggested to continue to pay attention to Huawei’s industrial chain and the "Kunpeng+Shengteng" ecology. In the long run, the upstream high-end equipment, parts and materials will be the most direct beneficiaries of domestic alternative logic. Follow-up should continue to pay attention to Huawei’s shipments, chip yield, orders and further restrictions in the United States.

  GF Securities: Social integration was acceptable in September, and it is expected to continue to be repaired this year.

  GF Securities Research Report said that the current market pricing impact clues are more complicated and diversified; Objectively speaking, the social integration data in September is still relatively positive. Looking back, the total amount of social integration still has the kinetic energy to be further repaired during the year. First, the central bank’s meeting on August 18th explicitly demanded that "major financial institutions should take the initiative and increase the lending, and state-owned banks should continue to play a pillar role", which is obviously different from the "moderate total amount and steady pace" at the beginning of the year. Second, corporate bonds have a low negative feedback base in the bond market in the fourth quarter of last year; The third is the stock mortgage.After the adjustment, the early repayment behavior of residential departments may be reduced; Fourth, a new round of debt securitization may bring about some social integration increments. The social financing structure may also be optimized, and long-term loans in the enterprise sector may be affected by debt conversion, but the actual financing demand should not be too bad in the environment of profit recovery and centralized issuance of special bonds.

  China CITIC Construction Investment Co., Ltd.: Huawei’s cross-border orders continue to exceed expectations, and related industrial chains are expected to benefit.

  Citic Jiantou pointed out that the latest data of the Association showed that the wholesale sales volume of passenger cars in September was 2,451,700, +6.8% year-on-year and+9.6% quarter-on-quarter; Retail sales were 2,018,500 vehicles, up +5.0% year-on-year and+5.0% quarter-on-quarter; The wholesale of new energy passenger cars was 829,000, +23.0% year-on-year and +4.2% quarter-on-quarter, corresponding to the electrification penetration rate of 33.81%; On September 25-30, it retailed 128,600 vehicles, which was-5% year-on-year; Wholesale 153,500 vehicles, -6% year-on-year, and the wholesale end weakened slightly year-on-year. Recently, the new M7, Tucki G9, Zhiji LS6 and other models have been put on the market, and the price bands have dropped significantly. Among them, the new M7 car in the world of inquiry has a high degree of attention. On October 6th, the world of inquiry revealed that it had definitely exceeded 50,000 units, because its own products were strong and coincided with the high attention of Huawei’s mobile phone brand, and the M7 car in the world of inquiry spread in circles. The order of the intelligent driving version exceeded 60%, and the user’s cognition and acceptance of high-level intelligent driving was significantly improved. The automobile supply chain in Wenjie is improving its production capacity, and the parts with high value and high share are expected to benefit.

  CICC: Focus on three main investment lines in combination with the results of the third quarterly report.

  The research report of CICC believes that three main investment lines should be paid attention to in combination with the performance of the third quarterly report. As the profitability of listed companies is expected to improve marginally, compared with the first half of the year, it is suggested to increase the allocation weight in the fields of performance cashing and fundamental improvement. At present, high-growth areas are still relatively scarce, so it may be an important investment idea to grasp the fundamental inflection point and repair elasticity. In the stage of performance forecast and report disclosure of the third quarterly report, we should focus on: 1) the booming areas where the performance of the third quarterly report may exceed expectations or improve month on month. 2) The sub-sectors of scientific and technological growth that conform to new technologies and trends and have industrial catalysis, such as communications, semiconductors, consumer electronics, etc., which are expected to benefit from industrial autonomy and their own industrial prosperity improvement, and the pharmaceutical organisms that have been adjusted more in the early stage and have marginal mitigation expectations in industrial policies are also worthy of attention. 3) The improvement of demand, the improvement of supply pattern such as inventory and production capacity, and the areas with strong performance flexibility are worthy of attention, such as liquor, auto parts and upstream resource industries.

  Donghai securities: All-vanadium flow battery meets the development opportunity

  Donghai securities Research Report pointed out that the safety of energy storage power stations requires the development trend of superimposed long-term energy storage, and all-vanadium redox flow batteries meet the development opportunity. The high installed capacity of wind and solar energy has improved the demand of new power system for consumption, peak regulation and frequency modulation, superimposed with the implementation of relevant domestic storage policies, and the long-term trend of energy storage has become increasingly clear, and the long-term energy storage route such as all-vanadium redox flow battery has a good opportunity for development. At present, the life cycle cost of vanadium battery is better than that of lithium battery and sodium battery. Marginal cost decreases with the length of energy storage, and the cost advantage is prominent in the long-term energy storage market. In addition, the construction period of vanadium battery is short, the floor space is small, the site selection is not limited by natural resources, and it can flexibly adapt to all sides of the source grid load and has stronger adaptability to wind and solar installations. At present, the industrial chain of vanadium batteries has basically formed, and the market demand needs to be released urgently.

  Hua Fu Securities: The quarter-on-quarter improvement of some tracks in the chemical industry is worth looking forward to

  Hua Fu Securities Research Report pointed out that the third quarterly report was disclosed in October, and the quarter-on-quarter improvement of some tracks in the chemical industry is worth looking forward to. Looking to the future, it is necessary to actively grasp the profit release and high profit under the background of high prosperity of traditional energy (coal-crude oil)The high dividend effect brought by low valuation, while actively tracking the changes in the sub-track. It is suggested to pay attention to: 1) energy security: China’s special estimate, abundant cash flow & stable dividends; 2) Middle and lower reaches: refining and chemical industry, tires, chemical fiber, fluorine chemical industry, coal chemical industry, agrochemical products (leading compound fertilizer), membrane materials, real estate infrastructure materials (alkali, titanium dioxide, silicone rubber, paint, etc.), modified plastics, dyes, civil explosives and surfactants; (3) New materials: high-end polyolefins and catalysts, aerogels, high-end carbon black, OLED luminescent layer materials, semiconductor and lithium battery materials, aviation and special ship materials, sweeteners and bio-based materials.

  Orient securities: The medical demand is rigid, and the long-term trend of the industry is improving.

  Orient securities Research Report pointed out that in the long run, medical insurance fee control and normalized centralized purchasing will continue, and enterprises need to choose new varieties and fully grasp the clinical needs. Therefore, we are optimistic about enterprises with real innovation ability, and suggest focusing on the demand opportunities at the product end. In terms of medical devices, the conventional diagnosis and treatment continues to resume the marginal relaxation of the superposition policy, and the plate is expected to usher in Davis’ double click. It is recommended to pay attention to Mindray Medical, Sanyou Medical and Bairen Medical. In terms of innovative drugs, research and development continue to be promoted under strict review, and attention should be paid to cutting-edge clinical progress. It is suggested to pay attention to Hengrui Pharma, Jingxin Pharmaceutical and Kangchen Pharmaceutical. In terms of CXO, the industry prosperity is expected to improve marginally, which has the bottom investment value. It is suggested to pay attention to Sunshine Nuohe, Wuxi PharmaTech and Kanglong Chenghua.

  Open source securities: coal prices fluctuated at a high level, and stable performance and high dividends made the valuation cost-effective prominent.

  The open source securities research report pointed out that we maintain the logical recommendation of high winning rate and high margin of safety for the coal sector, and both offensive and defensive: from the perspective of high winning rate, high dividends have gradually been favored by capital market funds, and high dividends for coal enterprises have become a major trend; At present, the steady growth policy is introduced and exceeds expectations, and coal stocks will also become offensive varieties. As an upstream resource link, it will inevitably be boosted by downstream demand, reflecting the price increase. In terms of safety, we believe that the valuation of coal stocks has been at the bottom of history, PE valuation is 5-6 times of the performance in 2023, and the PB-ROE method is used to analyze that coal stocks have a high ROE, but Pb is greatly discounted, and the value of coal enterprises is underestimated. Beneficial targets with high flexibility, high dividends and growth: mountain coal international, Yankuang Energy and Shanxi Coking Coal; Beneficial targets of steady and high dividends: China Shenhua and Shaanxi Coal Industry.

  Guohai Securities: Adhere to AIGC Main Line+Cinema Line+Low Valuation Main Line.

  Guohai Securities Research Report pointed out that there was a temporary adjustment in September due to the poor box office performance caused by the empty window of supply and the expected landing of the interim report. The economic recovery is superimposed on the emotional recovery of watching movies, optimistic about the performance elasticity of the film and television sector; The normal distribution of the game sector and the new product cycle are expected to release profits. At the present stage, we are still optimistic about the application of AIGC in the media industry. Media companies have the advantages of users, scenarios and data. In the future, cooperation with large model manufacturers is expected to improve content production efficiency, enhance experience, accelerate industry innovation, and continue to pay attention to the application development of games, IP, marketing, e-commerce, education, film and television. At present, we adhere to the strategy of AIGC mainline+cinema line+low valuation leading stock selection. We believe that AIGC is expected to bring a new round of content productivity revolution.

  Shanxi securities: optimistic about the performance of gold and jewelry enterprises in the third quarterly report

  Shanxi Securities Research Report pointed out that from the report point of view, we continue to be optimistic about the performance of gold and jewelry enterprises in the third quarterly report, driven by the Qixi Festival in August and the franchisees actively stocking in September. From the perspective of follow-up demand, after a short-term rapid decline, gold prices have started to rebound, and both international gold prices and domestic gold prices have rebounded. Continue to be optimistic about the relative prosperity of the gold and jewelry industry in optional consumption. In the medium and long term, we are still optimistic that the progress of gold technology will continue to stimulate young consumers to satisfy their needs. It is suggested to pay active attention to Zhou Dasheng, Lao Fengxiang and Chao Hongji.

  Central china securities: Pay attention to the film and television, games and advertising sectors with rising prosperity.

  Central china securities Research Report pointed out that the overall performance of the media sector rebounded in the first half of the year, and the fundamentals showed an improvement trend. Although some sub-sectors once experienced short-term performance pressure, there is a greater possibility of improvement in the future. Q2′ s film, television, advertising and book sales have been well restored. At the same time, since the end of Q2, the market scale of film, television, advertising and games has improved, and the demand for cultural consumption and advertising has rebounded, which is expected to support the performance of Q3′ s media sector and continue into Q4. In the medium and long term, we will continue to pay attention to the new changes brought by AIGC technology to the industry, including the changes of content production mode, the innovation of commercial realization mode, the revaluation of industrial chain value and the changes of competition pattern. It is suggested to pay attention to the film and television, games, advertising and publishing sectors with strong defensive attributes, and pay attention to the performance of key companies in the third quarter recently disclosed.

  China Post Securities: The short-term A-share environment is intertwined and will continue to fluctuate and grind the bottom.

  China Post Securities pointed out that short-term A-shares will continue to fluctuate and grind to the bottom in the face of mixed environment. The industry configuration recommends the scientific and technological direction represented by electronics, automobiles and medical biology, and can pay attention to bank insurance in the short term. The fundamentals of the domestic economy are improving, but the trend of strong recovery has not yet been determined. We will continue to recommend the science and technology sectors with improved winning rate due to risk preference, mainly including automobiles and electronics related to Huawei’s smart driving concept, as well as medical organisms driven by the development trend of diet pills industry and key products going out to sea. Bank insurance will have a certain comparative advantage in short-term because of the public increase in Huijin’s secondary market and overseas risks. In the medium and long term, it is suggested to pay attention to three main lines. The first category is the target related to the decline in the potential growth rate of macro-economy and the decline in macro-economic capital expenditure, which mainly corresponds to high dividend assets. The second category is the science and technology sector with independent research and development as the main line, such as Huawei’s industrial chain and semiconductor equipment. The third category is the global distribution enterprises deeply involved in the global industrial division of labor, such as consumer electronics, automobiles, medicine and machinery.

Lei Jun responded to why Xiaomi built a car quickly.

Elephant journalist Chen Zhengyi

On April 6th, Tamia Liu Weibo, CEO of Zhiji Automobile, issued a document praising Xiaomi Automobile for its high efficiency and high speed, but wondered how it was achieved.

Previously, Xiaomi CEO Lei Jun had already answered in the video, "It takes only three years for Xiaomi to build a car. Why is it so fast?" The problem.

Lei Jun said that Xiaomi has 14 years of experience and accumulation, and has formed a very reliable R&D team. Now there are about three or four thousand engineers.

Ren Zhengfei gave Yu Chengdong a blow.

This article comes from WeChat WeChat official account:Alphabet list (id: wujicaijing), Author: Zhao Jinjie, brother Yu, title map from: vision china.

The three-year contract of not building a car is about to expire. Just as the outside world is speculating about when Huawei brand cars will be unveiled, Ren Zhengfei stood up and made a final decision: "In the next five years, Huawei will not build a car."

Xu Zhijun, the rotating chairman, confirmed this at the press conference of Huawei’s 2022 annual report on March 31, saying that the five-year period is because the longest validity period of all Huawei documents is only five years."After the five-year deadline has arrived, we will send another five years."

"Huawei’s strategy has not changed. We don’t build cars, help car companies build good cars, and become an incremental component supplier of intelligent networked electric vehicles." Regarding the replacement of Huawei’s brand, Xu Zhijun said, "Some of our departments or some individuals or some partners are abusing Huawei’s brand, and Huawei has been investigating."

In order to prevent Huawei’s brand influence, which has been built for more than 30 years, from being abused, Ren Zhengfei clearly stipulated in the document that Huawei logo can’t be used in combination with automobile trademarks, and "Huawei asks the world" and "HUAWEI AITO" are prohibited. "Huawei is starting to clean up and rectify flagship stores, sales stores and promotional materials that do not meet the requirements." Xu Zhijun said.

This is undoubtedly a blow to Yu Chengdong who wants to lead the radical development of automobile business through Huawei Eco-car. At the launch conference of Huawei P60 series a week ago, Yu Chengdong was still promoting the upcoming M5 advanced intelligent driving version with the help of the brand influence of "Huawei Jiejie".

On March 8 this year, under the leadership of Yu Chengdong, "AITO asking the world" was officially changed to "HUAWEI asking the world", which was regarded by the outside world as an important signal for Huawei to strengthen its leading position in the automobile business.

In the planning of Yu Chengdong, Huawei is the brand of "Huawei Eco-car". By uniting a number of car companies to build eco-alliances belonging to different price segments, Yu Chengdong hopes that Huawei’s auto business will be profitable in 2025.

It is worth noting that in February this year, in the poster released by AITO official blog, the logo was once changed from AITO to HUAWEI, and the external publicity speech was also changed from "Huawei’s deep empowerment" to "Huawei’s overall leadership".

This is not the first time that Ren Zhengfei has "stepped on the brakes" for Huawei’s auto business.

In 2018, after Huawei held its annual strategy meeting in Sanya, Hainan, and decided to "not build cars, but help car companies build good cars", the voice of wanting to build cars was still filled inside. At that time, Xu Zhijun, the rotating chairman of Huawei, was considered as the key to promote Huawei’s smart car BU from scratch. According to the news from the media science and technology forces, Xu Zhijun has been pushing Huawei to enter the automotive field, and even made no secret of his conflict with other executives and even Ren Zhengfei.

One month after Huawei BU was handed over to Yu Chengdong in October 2019, Ren Zhengfei issued the document "Resolution on the Management of Smart Car Parts Business", which made it clear that "whoever proposes to build a car in the future and interferes with the company can be transferred from his post and find another post", and gave a three-year ban period.

In July, 2021, Xu Zhijun revealed that only Yu Chengdong in Huawei was still unconvinced and still wanted to build a car. "But he only had one vote. For Huawei’s senior team, it is clear what to do and what not to do in the survival stage. "

Apart from stopping Yu Chengdong’s radical move, Huawei’s financial difficulties may also be one of the reasons why Ren Zhengfei is unwilling to build more cars.

The financial report shows that Huawei’s revenue in 2022 was 642.3 billion yuan, a year-on-year increase of only 0.9%, and its net profit fell to 35.6 billion yuan, a year-on-year plunge of 68.7%.

Figure/Huawei Financial Report

"In 2023 and for a long time to come, sustainable survival and development will be the core proposition of Huawei’s strategy." Xu Zhijun said.

one

Huawei’s overall revenue is reaching a bottleneck. Since 2017, the growth of the carrier business that started from it has stagnated, with the year-on-year growth rate hovering between -4.03% and 3.8%. In 2022, Huawei achieved sales revenue of 284 billion yuan in the field of operator business, with a year-on-year increase of only 0.9%, which was basically the same.

The terminal business achieved a sales revenue of 214.5 billion yuan in 2022, down 11.9% year-on-year.

The only Huawei enterprise business that can be called substantial growth achieved sales revenue of 133.2 billion yuan, up 30.1% year-on-year, but it only accounted for 20.7% of the total revenue, and it has not yet become a new pillar to support Huawei’s stable development.

Faced with the slowdown of Huawei’s revenue growth, Ren Zhengfei gave an early warning as early as last August, and issued a document entitled "The management policy of the whole company should shift from the pursuit of scale to the pursuit of profit and cash flow", saying that based on the prediction that the global economy will continue to decline in the next decade, it is required to reduce or close those businesses that cannot generate value and profit, and link the promotion and upgrading of bonuses with the operating results, shouting the slogan "Let the chill pass to everyone".

As the only business that Huawei is still losing money, BU, led by Yu Chengdong, bears the brunt.According to the spirit of Ren Zhengfei’s instructions in the document, Huawei’s automobile business will no longer pursue a complete front, reduce the research budget, but also strengthen the closed-loop business and focus on several key components to make competitiveness.

For Ren Zhengfei’s series of adjustment measures, Wu Jianguo, former vice president of Huawei’s human resources, told the alphabet list that the weakening of the global consumer side will inevitably lead to the extension of Huawei’s cycle of coming back to life, which also means that Huawei needs to make greater adjustments than responding to the US crackdown. "(before 2022)It’s not so clear, but now it’s finally guaranteed.(The trend of economic recession)Ren Zhengfei dared to clearly stand up and adjust the strategy. "

Although Car BU is still regarded by Ren Zhengfei as a core project that can maintain strategic investment, under the guidance of the highest policy of bidding farewell to scale growth and turning to profit creation, Huawei’s automobile business obviously can no longer simply change scale with losses, and Yu Chengdong needs to find a balance between growth and making money.

What’s more, from the reality of the development of new car-making forces, except Tesla, the second new car-making company that can achieve annual profit has not yet been born in the world. Even Tesla has experienced high-intensity capital investment for more than ten years. Short-term high losses caused by going off to build a car in person, bothContrary to the pursuit of profit advocated by Ren Zhengfei, it is not allowed by Huawei’s current revenue reality..

two

If we continue to concentrate on building cars, more and more car companies may be wary of Huawei and choose to escape from Huawei.

GAC has become another car company that announced its "breakup" with Huawei.. On the evening of March 27th, Guangzhou Automobile Group announced that the company’s holding subsidiary Guangzhou Automobile Ai ‘an AH8 project was changed from joint development with Huawei to independent development.

This also means that since the two sides reached a joint car-building agreement in 2021, Huawei’s role has changed from the Huawei Inside model of deep cooperation to the most basic component supplier model.

Guangzhou Automobile Ai ‘an’s dissatisfaction with Huawei has long been traceable. At the 19th China Automobile Marketing Summit in August last year, Xiao Yong, deputy general manager of GAC Ai ‘an, once spoke out: "It may not only be batteries, but Huawei is also a big-name supplier, and its price is relatively high and uncontrolled. If we want to cooperate with Huawei, we will find that there is basically no bargaining power."

Xiao Yong said that while maintaining cooperation with Huawei, Guangzhou Automobile is carrying out self-research on battery technology and building a battery factory, and is striving to build a self-research system in terms of core technologies, domain controllers and intelligent cockpits. "Walking on two legs … In the future, 30% of Aeon will conduct self-research and 70% will choose market procurement and cooperation".

There is also SAIC that is far away from Huawei because of fear of losing its dominance.Chen Hong, the chairman of SAIC, who doesn’t want Huawei to be its "soul", made it clear at the 2021 shareholders’ meeting that SAIC can’t accept the overall solution of any supplier, and at most, it will maintain a cooperative relationship.

Even in the eyes of the outside world, Cyrus, which maintains the closest relationship with Huawei, has also started to stand on its own feet.

According to the interface report, Huawei has the initiative in three aspects: all closed-loop data, calibration of important vehicle parameters and main sales channels. The car data related to the world will be uploaded to Huawei first, and Celeste will have to ask Huawei for the demand first if necessary.

In order to enhance the control of data, Cyrus began to set up its own relevant team to collect and analyze data.

On March 30th, Chongqing Sailisi Landian Automobile Co., Ltd., a subsidiary of Sailisi Group, officially released a brand-new new energy vehicle brand-Landian, and launched its first product, Landian E5, which no longer uses Huawei’s electric drive platform and HarmonyOS cockpit.

Instead, it is BYD’s Foday electric hybrid scheme, including 1.5L high-efficiency plug-in special engine and DHT300 electric hybrid system. On the car plane, only HUAWEI HiCar 3.0 is supported, and the HarmonyOS cockpit, which Huawei prides itself on, is no longer adopted by Cyrus.

Obviously, unlike the pursuit of "Chinese content" by the brand in the world, the brand of Blue Power cultivated by Cyrus itself is "going to Huawei".

According to an insider of Celestial, "the sales revenue of the brand in the world is incorporated into the financial report of Celestial listed companies, and Huawei is divided according to the supplier model. Although it seems that Huawei’s participation is very high, in fact, the sharing model is completely based on suppliers. " According to the previously released financial report, in 2022, Sailis expects to achieve a net loss of about 3.5 billion to 3.95 billion yuan, which is significantly larger than the loss of 1.824 billion yuan in the same period of last year, showing a situation of no increase in income.

The more you sell, the more you lose. It is precisely because in the process of cooperation with Huawei, Cyrus has invested excessive funds in R&D and manufacturing. This level of investment exceeds the traditional "foundry model". The bottomless investment makes the cooperation model between Cyrus and Huawei difficult to be copied for a time. The above-mentioned Celeste insiders revealed, "For Huawei, I definitely hope that like Celeste, I can work and actively cooperate, and I am willing to spend more and more money."

In addition, the current sales decline of the car industry has made the car companies waiting to see more hesitant. In December last year, the car industry was able to sell 10,134 cars, but in January this year, it dropped to 4,475 cars by diving. I thought this was affected by the Spring Festival holiday, but in February, the sales volume of the car industry further fell to 3,505 cars. According to insiders of Sailis, "HUAWEI recently changed AITO to Huawei. In fact, there is also a lot of sales pressure. This year, the whole situation has changed a little.(Huawei)Sales can’t go up, and we can’t even talk about going out for negotiations. "

After basically bidding farewell to the orders of new forces such as "Wei Xiaoli", it is obviously more important for Huawei BU, which is determined to be "Bosch" in the new energy era, to make a clear declaration of not making cars, and to win more high-quality cooperation from traditional car companies by dispelling the doubts of partners.

three

Compared with overweight automobile business, it is undoubtedly more urgent and important to maintain the stability of Huawei’s existing business.

Since it was included in the "Entity List" in May 2019, the United States has continuously stepped up its pressure on China enterprises including Huawei: in August 2022, the US Department of Commerce burned EDA software, ultra-wide band-gap semiconductor materials and pressure gain.(PGC)And other four technologies to implement new export controls; At the end of January this year, the United States reached an agreement with the Netherlands and Japan to restrict the export of advanced chip manufacturing equipment to China, further suppressing China’s chip industry chain; In February, Bloomberg, Reuters, etc. broke the news again that the US government is considering cutting off all contacts between American suppliers and Huawei, and stopping issuing licenses of key chip manufacturers such as Intel and Qualcomm, such as 4G, Wi-Fi 6/Wi-Fi 7, artificial intelligence, high-performance computing and cloud projects.

Once these measures are implemented, Huawei will completely cut off the supply from the part before 2023. In addition to the unsustainable development of Huawei’s terminal services such as mobile phones and notebooks, the high-order intelligent driving solution ADS, which is the mainstay of Huawei’s Hi model, will also lose its competitive advantage in the industry because it cannot obtain sustained and stable high-computing chips.

In order to break the technical blockade, Huawei launched a domestic alternative development campaign around three R&D production lines of hardware, software and chip development.

Combined with the recent speeches made by Ren Zhengfei and Xu Zhijun, Huawei has successively completed ERP.(Enterprise Resource Management)Software, and localization of EDA tools above 14nm.

"We completed the replacement development of 13,000+devices and the repeated board replacement development of 4,000+circuit boards in three years … until now, our circuit boards have stabilized because we have domestic parts." Ren Zhengfei said.

However, at the annual report conference on March 31, Xu Zhijun corrected the above information, saying that it was not three years, but it actually took Huawei nearly 10 years to complete some replacement work.

But for Huawei, which wants to return to the leading position in the industry, these alternatives are far from enough.Taking chips as an example, Apple, Samsung, etc. are already matching the 4nm process. For Huawei, which has just broken through the 14nm EDA tool, there are still many key process nodes such as 10nm, 7nm, 5nm, etc., and the smaller the process, the greater the R&D investment resources it consumes.

As Xu Zhijun said, "Although we have made a lot of breakthroughs in product development tools in recent years, we still face many challenges, and there are many product development tools that have not completely broken through, which requires us to work non-stop and redouble our efforts."

The self-developed software business has become one of Huawei’s key breakthrough directions in 2023.

However, Car BU, which was originally born to make up for the deficit caused by the decline of mobile phone business, is still the most promising sector for Huawei to become a new growth point at present, under the circumstance that Huawei’s two revenue pillar terminals BG and operator BG either have a decline in revenue or their revenue reaches a bottleneck.

This may also be the reason why Ren Zhengfei did not directly announce that he would never build a car. After waiting for five years, Huawei solved the problem of localization substitution in the field of software and hardware, and it may not be impossible to put the car on the table in person.

This article comes from WeChat WeChat official account:Alphabet list (id: wujicaijing)Author: Zhao Jinjie, Senior Brother Yu

Third place I didn’t expect the sales list of new forces in August.

  [car home Information] In August, the list of new forces was released, and Ai ‘an, Ideality and Weilai once again became the top three in the list of new forces. After experiencing the low sales in the first half of the year, Weilai and Tucki both bottomed out in the second half of the year and returned to the "first camp". Weilai’s brand-new (|) was a great success, which helped the sales to be bullish. The cooperation between Tucki and Volkswagen also made the brand see hope. In addition, Ai ‘an, Deep Blue, Zero Run, Krypton, Nezha and Tengshi also performed well, with sales exceeding 10,000 units in August.

August sales list of new forces sort brand Sales volume (units) one AION 52057 2 ideal 34914 three Weilai 19329 four dark blue 14736 five Zero run 14190 six Tucki 13690 seven Extreme krypton 12303 eight name of a god in Chinese mythology 12103 nine Tengshi 11515 10 AITO Wen Jie 5018 11 Lantu 4009 12 Skyworth 3693 13 Aouita 1975 14 Polar fox 1868 15 Tomoji 1537 16 Hechuang 1011

● Ai ‘an 52057

Home of the car

  In August, Ai ‘an sold 52,057 units, up 15.5% from the previous month’s delivery. Although it ranked first, it grew rapidly, further distancing itself from the second place. Limited by the production capacity of the factory, there was also a phenomenon of "delivery upside down" in August, with 45,029 vehicles produced and sold and 52,057 vehicles delivered by the terminal. Haobo GT, launched in July, also helped Ai ‘an usher in a key watershed of scale profit, which will lead from sales to profit. According to the 2023 semi-annual report disclosed by Guangzhou Automobile Group, Ai ‘an achieved profit for two consecutive months from June to July this year.

● Ideal 34,914 units

Home of the car

  In August, LI delivered a total of 34,914 new cars, up 663.8% year-on-year, and the monthly delivery of three models of the ideal L series exceeded 10,000. In the near future, the sales volume of the three ideal cars are relatively stable, with a small increase in sales volume, with a 2.2% increase from the previous month. Different product positioning meets the needs of different families, and the idea of relatively balanced vehicle configuration at different prices has also been recognized by the market. To celebrate the first anniversary of the delivery of L-series vehicles in LI, which exceeded 250,000 vehicles, LI launched a 10,000-yuan insurance subsidy policy within a limited time. The models involved in this discount include new orders for Ideal L9, Ideal L8 and Ideal L7 from August 30, 2023 (inclusive) to September 30, 2023 (inclusive), and you can enjoy an insurance subsidy of 10,000 yuan if you purchase auto insurance through cooperative insurance institutions.

● Weilai 19329 units

Home of the car

  Weilai delivered 19,329 new cars in August, an increase of 81.0% year-on-year and a decrease of 5.5% month-on-month. Although there was a slight decrease compared with last month, compared with the bleak situation in the first half of the year, the listing of the new Weilai ES6 undoubtedly gave Weilai a shot in the arm, and the sales volume increased rapidly. With the recovery of sales volume, Weilai’s financial report in the second quarter also performed well. The revenue in the second quarter was 8.77 billion yuan, and the Q3 delivery guideline was 55,000-57,000 units, up 74.0-80.3% year-on-year. The revenue guidance is 18.90-19.52 billion yuan, up 45.3-50.1% year-on-year, which is the highest delivery and revenue guidance in history. Weilai expressed full confidence in the promotion of sales of second-generation platform products. In the second half of the year, with the delivery of new models of the second-generation platform, the scale of production and sales will climb, and the average gross profit will increase. Weilai brand expects that the gross profit margin will increase steadily in the second half of the year, and it is expected to return to double digits in the third quarter, and strive for 15% in the fourth quarter.

● Deep Blue 14736 units

Home of the car

  In August, Deep Blue delivered 14,736 vehicles, an increase of 11.8% from the previous month, and the growth was obvious. Among them, the delivery of a Deep Blue S7 vehicle reached 10,039 vehicles in a single month. Two months after the launch and delivery, it achieved the achievement of breaking 10,000 units in a single month. Its starting price of 149,900 yuan, coupled with the size of medium-sized SUV, almost achieved the same price of oil and electricity, plus extended range and pure electric fists, which met the needs of different markets. Deep Blue also expects S7 to have a bigger sales breakthrough in the next few months. Looking forward to the future, in 2024 and 2025, Deep Blue will launch a model with a larger positioning than the current Deep Blue S7, and another off-road SUV model will be launched.

● Run 14,190 units at zero speed.

Home of the car

Home of the car

  The sales data of retail in August was 14,190 vehicles, which was basically the same as that of last month, among which C11 vehicles exceeded 10,000 vehicles in a single month. Previously, Zero Car has announced its interim results, with revenue of 5.813 billion yuan in the first half of the year, up 14.4% year-on-year. On August 1st, Zero Run adjusted the price of some models of its C11 and C01, with an adjustment range of 10,000-20,000 yuan. Among them, the adjusted prices of the 650 Zhixiang version and the 580 four-wheel drive performance version of the retail C11 model are 189,800 yuan and 209,800 yuan respectively; After the adjustment of the zero-run C01 model, the 606 Zhixiang version sold for 173,800 yuan, the 717 Zhixiang version sold for 196,800 yuan, and the 630 four-wheel drive performance version sold for 208,800 yuan. These adjustments also promoted the sales volume. At the upcoming Munich Auto Show, Zero Run will also release a brand-new model CX (code B11). According to the plan, Zero Run will launch seven new cars from 2023 to 2025, including two cars and five SUVs.

● 13,690 units in Tucki

Home of the car

  In August, Xpeng Motors delivered 13,690 new cars, up 24% month-on-month and 43% year-on-year, and delivered more than 10,000 vehicles for two consecutive months, which has maintained a growth trend for seven consecutive months. Among them, Tucki G6 delivered 7,068 units, an increase of 80% from the previous month. Good things have been happening in Tucki recently. First, on July 26th, Volkswagen brand reached a technical framework agreement with Xpeng Motors. In the initial stage of cooperation, the two parties plan to jointly develop two Volkswagen brand electric vehicles for the medium-sized car market in China. These two new cars, which are exclusively for China market, will complement the product portfolio based on MEB platform, and are planned to go to market in 2026. On August 28th, Xpeng Motors officially announced that it had reached a strategic partnership with Didi to acquire related assets and R&D capabilities of Didi’s smart electric vehicle project. Xpeng Motors will release A-class intelligent electric vehicles with a brand new brand, and plans to achieve mass production in 2024, officially entering the stage of multi-brand strategy.

● 12,303 kryptons

Home of the car

  In August, Extreme Krypton delivered 12,303 new cars, up 2.2% month-on-month and 71.7% year-on-year. At present, there are three models of Extreme Krypton, 001, X and 009, and the overall sales volume is relatively stable. On August 11th, the limited-time discount was launched for some configurations of Krypton 001, with a maximum reduction of 37,000 yuan, which helped the sales volume, but the impact was not great.

● Nezha 12103.

Home of the car

  In August, Nezha Automobile delivered 12,103 new cars, up 21% from the previous month. By the end of August, 2023, Nezha had delivered a total of 332,609 vehicles. On August 3rd, Nezha AYA went public, with a greatly upgraded configuration and more attractive price. The starting price was 73,800 yuan, and its comprehensive strength was improved. In the future, Nezha’s new skateboard chassis platform based on Haozhi strategy will also be equipped with intelligent cockpit, 250 kW high-voltage motor, heat pump air conditioner and 1000TOPS computing platform, which can realize L4/L5 automatic driving, and its high-voltage motor will also have an acceleration performance of 0-100km/h in about 3.5 seconds. 400V or 800V SiC charging platform with CTC (Integrated Battery and Chassis) battery system can extend the battery life by 200 kilometers in an ideal environment, so that the total battery life of the vehicle is expected to exceed 1,000 kilometers.

● Tengshi 11515 units

Home of the car

  Tengshi Automobile sold a total of 11,515 new cars in August, an increase of 3.3% from the previous month. Among them, Tengshi D9 sales reached 10,035 vehicles, ranking first in MPV sales of more than 300,000 vehicles for eight consecutive months. Tengshi N7 sold 1,480 vehicles in the first month; Tengshi N8 will be delivered nationwide in September. According to the new product planning of Tengshi brand, it will continue to launch eight new models in three years: including three SUV products such as N7/N8/N9, D9, a higher-end MPV product and three car models. It is worth mentioning that all three car products will enter the mid-to-high-end market without exception, and become substitutes for Porsche Panamera, Mercedes-Benz S-Class and BMW 5 Series (Mercedes-Benz E-Class) respectively.

● AITO asks for 5018 sets.

Home of the car

  In August, AITO series delivered 5,018 new cars, down 48% year-on-year and up 18.3% quarter-on-quarter. On August 26th, the new AITO M7 Chengdu Auto Show was officially unveiled and a small order was opened. The pre-sale price started at 258,000 yuan, and the order had exceeded 5,000 by August 31st. It will be officially released and delivered on September 12th. In addition to M7, AITO also has a M9 that is worth looking forward to. At present, it has been researched and developed for more than two and a half years, and it is not the ideal L9, but the higher-level Mercedes-Benz GLS and Land Rover Range Rover, especially in the interior, which will have a better performance. It will also support functions such as 800V fast charging and high-order assisted driving.

● Lantu 4009

Home of the car

  In August, Lantu delivered 4,009 vehicles, up 65% year-on-year and 17.5% quarter-on-quarter..At present, Lantu has three models for sale: FREE, Dreamer and Chasing Light. On August 19th, the new Lantu FREE went on the market, and the new Lantu FREE all-car series only launched one version, with a price of 266,900 yuan. If the price is further lowered, it will be more attractive. It will be delivered in September, and the new car sales will be reflected in the sales data in September. At the just-held "2023 China Automobile Industry Healthy Development Forum" co-sponsored by China European Economic and Technical Association Intelligent Networked Automobile Branch and car home, Lu Fang, CEO of Lantu Automobile, said that only by continuously improving its operational efficiency and innovation ability can it win market recognition and consumer trust.

● Skyworth 3693

Home of the car

  In August, Skyworth delivered a total of 3,693 new cars, up 6.9% from the previous month, of which 987 were exported overseas.Skyworth’s main models currently on sale are two SUVs, HT-i and EV6. HT-i is a plug-in hybrid medium-sized SUV, while EV6 is a pure electric medium-sized SUV. On September 12th, Skyworth Auto 2023 Autumn Technology Ecology Conference will be held, and it is expected that the delivery of super fast charging vehicles will be realized in September.

● 1868 polar foxes

Home of the car

  In August, the delivery volume of polar fox vehicles was 1,868 vehicles, which was basically the same as that of last month, and the cumulative delivery volume from January to August was 12,485 vehicles. On August 31st, the results of the first half of 2023 disclosed by BAIC Blue Valley showed that the company’s revenue reached 5.77 billion yuan, a year-on-year increase of 65.85%; In the first half of the year, the overall sales volume of Beiqi Blue Valley reached 35,191 vehicles, up nearly 107% year-on-year. Since 2023, Polar Fox has launched a number of new cars, including Polar Fox Alpha S and T Forest Edition, Polar Fox Alpha S Advance Edition, etc. Polar Fox Koala has started pre-sale during the recent Chengdu Auto Show, with a pre-sale price of 133,800 to 171,800 yuan, which provides a temperature-sensitive parent-child travel space for parent-child travel. On August 14th, BAIC Blue Valley announced that in order to further deepen cooperation, BAIC New Energy will carry out intelligent cooperation with Huawei Terminal Co., Ltd. on the basis of existing strategic cooperation with Huawei Technologies Co., Ltd., and the first model will be positioned as a high-end intelligent pure electric car, and the new car is expected to land next year.

● 1537 sets of Zhiji

  In August, the sales volume of Zhiji automobile was 1,537 units, up by 89% year-on-year and down by 10.7% month-on-month. At present, it has sold a total of 10,846 units. Up to now, the order volume of Zhiji LS6 has exceeded 10,000, and it will be officially listed in the middle and early October, and will be delivered as soon as it is listed.

● Hechuang 1011 units

Home of the car

  In August, the delivery volume of Hechuang vehicles was 1,011 units. Previously, the delivery volume in July was 1,647 units, a decrease from the previous month. At present, Hechuang’s main products are compact SUV Hechuang Z03, medium-sized SUV Hechuang 007 and medium-sized car Hechuang A06. At present, the pure electric MPV Hechuang V09 has started booking. (Text/car home Qin Chao)

2024 Xuanyuan Award Announces First Vacancy of Annual Automobile Award

  On December 16th, 2024, the 11th China Automobile Industry Annual Contribution Award — — Xuanyuan Award Ceremony was held in China Chegu International Sports and Cultural Exchange Center in Wuhan Economic and Technological Development Zone.

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  Xuanyuan Award was jointly sponsored by auto business review and Austrian EFS in 2013, adhering to the "three independences" award criteria, which are independent of business, power and relationship. Experts from all over the world selected China’s automobile of the year, looking for the contribution samples of China’s automobile industry, thus pushing the new automobile forward.

  75 models were declared. After the initial evaluation, 40 finalists gathered in Wuhan Intelligent Networked Vehicle Test Site. After four rigorous tests and tests of static and dynamic, cockpit ecology and intelligent interaction, intelligent driving experience and scene experience, a total of 25 models entered the final evaluation.

  On December 15th, members of the jury of Xuanyuan Award made a final evaluation on 25 models, and the whole selection process was very heated.

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  Dr. Jia Ke, director of Xuanyuan Award Executive Committee, editor-in-chief of auto business review and director of Xuanyuan School, said: "The judges can abstain from voting against all the winning models. As long as one judge votes against it, we will continue to discuss it until we come up with a list that everyone agrees on. Our review process is also a discussion process. In this discussion process, our understanding of the industry can be further deepened. "

  In the end, the winners of the 2024 Xuanyuan Award were grandly released.

  TOP10 models of Xuanyuan Award Year: Ideal L7, Weilai ES6, Jetway Traveler, Tucki G6, MG Cyberster, Warrior 917, Lectra 08 EM-P, Deep Blue S7i, Lantu Zhuiguang PHEV, SAIC-GM-Wuling Bingo; Xuanyuan Award Special Award: Excellent Iteration Award — — New Lantu Dreamer, Brand Promotion Award — — Nezha S, Rookie Award — — Extreme Leap 01, Scene Innovation Award — — Polar fox car koala; Nominated models of Xuanyuan Award for the year: Zhiji LS7, Gaohe HiPhi Y, Extreme Krypton X, GAC Chuanqi New Energy E9, Weipai Gaoshan DHT-PHEV, Haobo GT, Haval Raptors, SAIC-GM-Wuling Baojun Yunyun, Geely Yinhe L7, Wenjie New M7 and Feifan F7.

  Unexpectedly, the 2024 Xuanyuan Award for Automobile of the Year was vacant. This is the first time that the annual award has been vacant since the Xuanyuan Award was awarded in 11 years. Why did this happen? The answer will be revealed later.

  This year’s Xuanyuan Award ceremony added a new link, which is to share the highlights and trends of Xuanyuan Award products found in the annual evaluation with the industry.

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  Professor Ma Jun, the judge of Xuanyuan Prize, School of Automobile and School of Design and Creativity of Tongji University, shared the "Development Trend of Intelligent Cockpit and New Method of Product Development". He believes that next year, the big model will be a battleground for military strategists, and car companies must do it. Focusing on the evaluation of user experience, human-computer interaction risk and security of large models, they are building an evaluation system for large models.

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  Ni Kai, the judge of Xuanyuan Award, founder and CEO of Heduo Technology, published the Xuanyuan Award Intelligent Driving Test Report. This intelligent driving evaluation is divided into four categories: basic driving, advanced driving, basic parking and advanced parking. In terms of driving, the scores of new power brands, independent new brands and traditional independent brands are equal; In terms of parking, the new power brands and independent new brands have not shown their advantages. On the contrary, many traditional independent brands have achieved good results.

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  Zhang Xiaoliang, the judge of Xuanyuan Award, founder and CEO of SoCar product strategy consulting, brought the trend sharing of Xuanyuan Award annual evaluation scene experience. He said, "From this year’s review, we have seen many things that we have never seen before. These things mean that we are making a new round of innovation in another direction. Whether these innovations must be logical or not will certainly stand the long-term test of the market. This will take some time to sort out and may bring more input to our core scenes and killer scenes in the next stage. "

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  Du Fang, the representative of Xuanyuan Award test partner and director of Botai products, shared the Xuanyuan Award annual test of intelligent cockpit. This year’s overall trend is to face a more hard-core, more delicate and more interconnected scene experience, with enhanced scene capabilities and more technological and intelligent blessings. She also made some predictions about the future trend: the application of large-scale models in the automotive field will become a new trend next year, whether the multi-modal cockpit natural interaction will surpass the mobile phone-like interaction and become a better way of interaction, and the global integration of cockpit, intelligent driving and vehicle capabilities will bring great challenges.

  In 2024, the list of intelligent driving in the 11th Xuanyuan Awards was released simultaneously. At the same time, excellent cases of intelligent driving, intelligent cockpit and scene experience were also revealed.

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  There is also a very interesting link at the scene. According to the design characteristics of the TOP10 model of the 2024 Xuanyuan Award, EFS AI expert Minh Cao used AIGC to generate a set of concept car design drawings. In this regard, Wang Xuanzheng, a judge of the Xuanyuan Prize and a professor at the Central Academy of Fine Arts, asked: "If all our designs are exactly the same as expected, what is the role of users in the whole system? Where should our emotions and personalities be placed? "

  Finally, he commented: "AI today, no matter what, we always firmly believe that it is a tool, not a complete solution. Of course, behind deciding whether it is a tool or a plan, it must be our interesting thoughts and souls. "

  The only annual vehicle vacancy in the history of Xuanyuan Award was the unanimous decision of the Xuanyuan Award Executive Committee and the members of the jury.

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  Truls Thorstensen, chairman of the Xuanyuan Prize jury and president and CEO of Austrian EFS arc advisory group, said: "If we put these models tested this year in previous years, each model has the ability to win the final prize."

  But at the same time, he pointed out: this year’s automobile products have a homogenization trend; Compared with last year’s products, this year’s automobile products are not so daring to try new things; Compared with previous years, we haven’t seen some excellent product performance this year.

  Vacancy does not mean the retrogression of products and automobile industry, but it is gestating more energy, more potential innovations and better products in the future.

  On the basis of not having the 11th Xuanyuan Award model of the year, we put forward the "Xuanyuan Ten Questions":

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  Jia Ke said that the "Ten Questions of Xuanyuan" has put forward a big "question mark" for China automobile industry, which is a question mark at the peak.

  "On the new track of new energy intelligent networked cars, we are the vanguard in the world. In a sense, we still pursued Tesla, followed the opportunity very closely, and made many innovations in application. Today, many of our cars have far exceeded the previous standards. We climbed from the bottom of the mountain to the mountainside. Can we climb the peak again? We may need to answer ‘ Xuanyuan Ten Questions ’ . This is also an inspiration left to us by the car vacancy in the 11th Xuanyuan Award. "

  In essence, the "Xuanyuan Ten Questions" is exactly what China automobile industry needs to think calmly in the fierce competition and high involution.

  This year is the 11th Xuanyuan Award and the beginning of a new decade. Jia Ke said: "I hope that in the new decade, the Xuanyuan Award will accompany China’s automobile industry not only to change lanes and overtake, but also to better promote the development of the world’s automobile industry on the new car track."

  The new decade of Xuanyuan Award also needs the continued support of partners.

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  Xuanyuan Award has been attached to Wuhan Economic Development Zone for three years, which also witnessed the extraordinary development of Wuhan Economic Development Zone for three years. In his speech, Liu Maohua, member of the Working Committee of Wuhan Economic Development Zone and deputy director of the Management Committee, sincerely invited entrepreneurs to build a new highland of the automobile industry with Chegu of China. "We will provide the best policy, the best service and the best environment to support enterprises to grow and develop in Chegu, China, and create brilliance together."

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  Xuanyuan Award and Daan Center have been cooperating since 2015. The location of this Xuanyuan Award evaluation activity is the intelligent networked automobile test plant of Daan Center, which provides a solid foundation for the evaluation of Xuanyuan Award. Wang Jin, general manager of Daan Center, said in his speech: "Daan and Xuanyuan Prize have witnessed the decade of intelligent development of new energy in China, and hope to jointly open a new decade of intelligent networking to the third space."

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  Xuanyuan Award has an independent observer, which is a unique feature that distinguishes Xuanyuan Award from other awards. Since the sixth Xuanyuan Award, Xuanyuan Award has introduced an independent observer mechanism to further increase the transparency of the selection and ensure the fairness and justice of the award. At the awarding ceremony, Li Jingwen, the manager of Ernst & Young Huaming Certified Public Accountants (special general partnership), read the notarized words and opened the password box for storing the award list on the spot. (Source: China Automobile Industry Annual Contribution Award — — Xuanyuan Award)

  The following is the list of winners of the 11th Xuanyuan Award in 2024:

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  Nominated model of the year

  Zhiji LS7

  Reason for winning: With elegant interior and exterior design and the perceived quality of luxury materials, a high-end new energy SUV with interior and exterior features has been built.

  Gaohe HiPhi Y

  Reason for winning the prize: It not only integrates the excellent genes of family products, but also shows good maneuverability, so that the brand provides consumers with a unique product experience in the new price range.

  Extreme krypton x

  Reason for winning: Following the brand’s car-making quality and driving pleasure, and creating a boutique small SUV with exquisite interior space.

  Guangzhou Automobile Chuanqi New Energy E9

  Reasons for winning the prize: It not only realized the overall transformation of corporate brand to new energy, but also promoted the development of PHEV technology in MPV market with independent innovation technology.

  Weipai Gaoshan DHT-PHEV

  Reason for winning: With its original flat floor design, it provides consumers with a high-end new energy MPV with comfortable driving and large space experience.

  Haobo GT

  Award-winning reason: It provides a cool and fun electric car for young elite consumers with the shape of a sports car with scissors doors.

  Haval Raptors

  Award-winning reason: In view of the strong demand change of market consumers for personalized products, a "square shell" light off-road product was built with solid technology.

  SAIC-GM-Wuling Baojun Yunduo

  Reasons for winning the prize: unique shape, emphasizing space and comfort, and achieving high-level intelligent driving assistance within 150,000 yuan.

  Geely Yinhe L7

  Reason for winning the prize: As a work of Geely’s transformation into a new energy source, it not only has distinctive family product characteristics, but also has a high price-performance ratio.

  Wen Jie Xin M7

  Reason for winning the prize: deeply binding Huawei’s ability and reputation, it has achieved a substantial increase in sales in the market through the annual change.

  Feifan F7

  Reason for winning the prize: It provides exquisite value choices for consumers in terms of design, quality, control and comfort.

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  Second, the special prize

  Excellent iteration award — — Xinlantu dreamer

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  Reason for winning: This year’s product insists on continuous improvement in terms of chassis adjustment, interior perceived quality, and cockpit experience, which not only greatly improves the product experience compared with the previous year’s model, but also makes people feel refreshed, and drives the brand sales to rise with new product strength.

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  Brand promotion award — — Nezha s

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  Reasons for winning the prize: The product concept of equal rights in science and technology not only provides a value choice for more young people to realize their dream of sports cars, but also successfully helps the brand to break the inherent cognition of consumers and create a brand-new corporate brand image with brand-new products.

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  Rookie Award — — Jiyue 01

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  Reason for winning: This brand-new brand-new product shows its edge in the aspects of intelligent cockpit, intelligent driving and dynamic performance. At the same time, it still has more room for expansion and imagination in the Internet ecology and future product form, which deserves more expectations.

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  Scene Innovation Award — — Jihu automobile koala

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  Reasons for winning the prize: I really practiced the concept of defining a car in a scene, thought deeply in many sub-scenes such as maternal and child, parent-child and female, and carefully explored the user experience and functional demands, which provided a good reference sample for the diversification and customization of the market.

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  Third, the Top10 model

  Ideality L7

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  Award-winning reason: deeply inherited the characteristics of brand family products and the concept of user scenario definition, successfully met the needs of brand-new markets and brand-new consumers with unique product development concepts, and achieved market sales success.

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  Weilai ES6

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  Reasons for winning the prize: the technology is solid, restrained and convergent, but it continues to improve and improve rhythmically. In the fierce market competition, it always maintains its own brand style, luxurious style and accurate crowd positioning, showing the uniqueness of products and brands.

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  Jietu traveler

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  Reason for winning: As an attempt to break into a new category, the brand not only has a high degree of product definition and design completion, but also creates a unique experience for light off-road, travel+and other sub-scenes, such as supporting external expansion of hardware and in-vehicle health inspection.

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  Tucki G6

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  Reason for winning the prize: Taking intelligent driving as the core breakthrough point, on the basis of ensuring the user experience and perceived value, the successful subtraction provided consumers and the market with a smart new energy vehicle with better quality-price ratio, and achieved good market sales.

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  MG Cyberster

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  Reason for winning the prize: This product pays tribute to the classics, and in the new era of intelligent, electric and new energy, it faces the domestic and international markets with its unique product definition, product design and atmosphere creation, showing the confidence and ability of China car enterprises to build a good sports car.

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  Warrior 917

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  Reasons for winning the prize: The combination of off-road, intelligence, new energy, customized modification and other elements has redefined the new luxury off-road category and new species, and demonstrated solid technical strength and product performance in two different scenes of daily driving and hard-core off-road.

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  Lingke 08 EM-P

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  Reason for winning the prize: Based on the original product style, the brand-new power form and original vehicle-machine interconnection ecology not only realized the brand’s transformation to the era of intelligent new energy, but also won the recognition of consumers with excellent product experience.

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  Deep blue S7i

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  Award-winning reason: With youthful interior and exterior styling design, good perceived quality, human-computer interaction and the third space design of the new power of building cars on a par, a high-end new energy vehicle with high price-performance ratio has been created again.

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  Lan tu Zhu guang PHEV

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  Reasons for winning the prize: positioning the executive car in the new energy era, and fully meeting the needs of market segments and unique scene definitions with good design, perceived quality of materials, space and ride comfort, and making positive attempts in the field of independent new energy executive cars.

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  SAIC-GM-Wuling Binguo

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  Reason for winning the prize: With a very cost-effective price and good product modeling and perceived quality of interior and exterior decoration, it not only provides consumers with a fashionable and convenient electric scooter, but also promotes the brand image of enterprises in the small electric vehicle market segment.

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High-value and high-product-force vehicles have emerged. Chongqing’s automobile industry has changed from "quantitative change" to "qualitative change"

On December 26th, AITO authorized the user center, and many consumers came to consult and learn about AITO’s M9.

This group of pictures was taken by reporter Zhang Jinhui/Visual Chongqing

On December 26th, the flagship SUV AITO, a panoramic wisdom cooperation between Cyrus and Huawei, was officially released. This car is not only the epitome of the most advanced technology and the latest manufacturing technology in the automobile industry, but also enhances the perception of the "Made in Chongqing" car.

A few days ago, the National Bureau of Statistics also released the latest data. From January to November this year, Chongqing’s automobile production reached 2,074,200, up 10% year-on-year, ranking second in the country.

Over the past decade or so, the ranking of Chongqing’s automobile production in the country has fluctuated. Now Chongqing ranks among the top in the country again. The industry is more concerned about the specific path to promote the development of local industries. After all, it is difficult to sustain the current automobile industry structure through the "impulse" of low-end products.

Chongqing’s auto industry has performed brilliantly this year. Is there really a "new power" blessing behind it? From the emergence of AITO M9 and the performance of major auto companies in Chongqing this year, we can see that Chongqing’s auto industry is changing from "quantitative change" to "qualitative change".

The price of high-end cars rushed to five or six hundred thousand yuan.

Since the second half of this year, the AITO series products jointly designed by Cyrus Auto and Huawei have continued to sell well. In November, the sales volume of Sailisi new energy vehicles reached 23,834, up 104.39% year-on-year; Among them, the sales volume of Sailis brand was 20,318 vehicles, up by 145.92% year-on-year, both hitting new highs.

Changan Automobile is still strong. In November, the sales volume of its own brand new energy vehicles exceeded 50,000, a year-on-year increase of 52.73%.

The reporter learned from the Municipal Economic and Information Committee that the output of new energy vehicles in Chongqing in November increased by more than 100% year-on-year, which also far exceeded the year-on-year growth rate of total local automobile production in the same period.

The relevant person in charge of the Municipal Economic and Information Committee said that since 2023, the contribution rate of new energy vehicles in Chongqing to the growth of the city’s automobile industry has reached 85%.

"Behind the recent bright performance of Chongqing Automobile, it is obviously driven by high-end models, especially high-end intelligent networked new energy vehicles." A related person from Chongqing Automobile Business Association said that a large number of "Made in Chongqing" vehicles with high value and high product strength have emerged in this year, with intensity and frequency exceeding any previous period.

The reporter combed the "Made in Chongqing" new energy hot-selling models launched this year, and found that most of them are mid-to-high-end vehicles, such as the dark blue S7 model of Changan, whose price is between 150,000 and 220,000 yuan, while the price of Aouita 11 HarmonyOS Edition and Aouita 12 is between 300,000 and 400,000 yuan. The price of Sailis AITO’s M5 Smart Driving Edition and AITO’s new M7 covers 250,000 to 400,000 yuan. AITO asked M9 to push the price above 500,000 to 600,000 yuan.

The new path makes "Made in Chongqing" cars sought after.

In the eyes of the industry, the above changes in Chongqing’s automobile industry follow a profound value logic.

On December 16th, in the special activity of Chongqing International Talent Exchange Conference, Li Keqiang, an academician of China Academy of Engineering and chief scientist of Chongqing Western Science City Intelligent Networked Automobile Innovation Center, pointed out that the automobile industry will usher in the 4.0 era, and the new generation of automobiles will reflect the characteristics of low-carbon energy, electrification of power, intelligent body and networking of transportation networks, and the original automobile development mode, production mode and ecology will change.

Dong Yang, vice chairman of China Electric Vehicle committee of 100, believes that people’s "quality view" of automobiles has changed, from focusing on quality to focusing on experience. "In the past, when a new car was released and 20 new technologies were listed, it was amazing that users could use one or two items. Each car also brought a thick manual, and no one read it. This is no good. Car companies must directly face users, find out what needs users have, and let users make full use of new technologies. "

"First, we must’ change’ and strive to develop new technologies in the direction of intelligent networking and new energy; The second is to be’ close’, close to the needs of users, shorten the distance with users and reduce communication costs. " The relevant person in charge of Changan Automobile said.

A closer look at the many products newly launched by Chongqing car companies such as Chang ‘an and Sailis this year shows that they all follow the above ideas.

Taking the M9 as an example, by adopting the innovative owl-enhanced steering technology, the turning radius of a 5.2-meter-long "big guy" is smaller than that of a medium-sized car. In addition, the model also has 2.6 million pixels of fine lighting with dual lights. When the high beam illuminates the opposite vehicle, it will automatically leave a dark area, which will not affect the opposite vehicle, but also keep the high beam.

Qu Yunchao, a market observer, believes that some of the above technologies and functions have solved the pain points of users, while others have opened up interesting or comfortable new experiences for users. Since the beginning of this year, the popularity of "Made in Chongqing" cars has proved the success of this path.

It takes "one step at a time" to become a world-class company.

In the new year, how can Chongqing’s automobile industry anchor new development coordinates? "The global automobile industry pattern is undergoing subversive changes." Zhu Huarong, Chairman of Changan Automobile, said that from Europe, America, Japan, Germany and South Korea, where China was divided into six parts, to China, where the brand occupies half of the country today, the advantages of China brand in modeling, new energy and intelligence lead the world, and its scale advantage is further highlighted, and its competitive advantage in changing lanes is even more obvious.

But it also brings a series of new problems-

For example, the future development of China’s automobile industry will no longer be promoted by learning from the outside world. Another example is that the boundary of the division of labor between the whole vehicle and parts is reconstructed, and the battery of new energy vehicles is rapidly transformed from shortage to overcapacity.

To solve these problems well, we can move towards the first-class in the world, and the road is only "one step at a time". Zhu Huarong believes that it is necessary to take five steps to meet the challenges in the critical period of track switching in the industry by accelerating the layout of products and production capacity, strengthening the layout of brand building, strengthening the layout of marketing services, accelerating the improvement of market layout and strengthening the layout of organizational talents.

Zhang Xinghai, the chairman (founder) of Sailis Automobile, said that the local area is currently in the best opportunity to develop new energy intelligent networked vehicles. A strong supply chain can support a strong vehicle enterprise, and the industry should further expand open cooperation and let professionals do professional things to create high-quality products that meet the needs of users.

Relevant persons of the Municipal Economic and Information Committee said that Chongqing will strive to basically form a new ecology of intelligent networked new energy automobile industry by 2025, and build a world-class intelligent networked new energy automobile industry cluster by 2030, with the industrial scale reaching the world-class level.

To this end, Chongqing will continue to expand its industrial scale, accelerate the completion and commissioning of new projects, put new products on the market, and develop new brands, and strive to build a trillion-level intelligent networked new energy automobile industrial cluster; Adhere to the whole zero coordination, implement major projects to attract investment, cultivate and upgrade key enterprises, transform and upgrade traditional enterprises, and promote intelligent networked new energy vehicles to supplement the chain and strengthen the chain extension; Strengthen the integrated layout of charging, storage and parking, vehicle and Lu Yun infrastructure, promote the integration of energy network, transportation network and information network, and strive to form a moderately advanced, rational, intelligent and efficient charging and replacing service system; Accelerate the network transformation of existing roads and create the most distinctive and rich vehicle-road collaborative experience scene in China.

The first "Made in Chongqing" panoramic wisdom flagship SUV

AITO asks M9 to go public.

On December 26th, at the press conference of the M9 and Huawei’s whole winter scene, the first "Made in Chongqing" panoramic wisdom flagship SUV AITO was officially launched, and four models were launched in two power versions, namely extended range and pure electric, with a price of 469,800-569,800 yuan.

AITO Jiejie M9 was jointly launched by Chongqing car companies Cyrus and Huawei, and adopted a brand-new family design "Kunpeng Wings Spreading". The new car applied a number of cutting-edge innovative technologies, such as "Super Xuanwu Body", which was the world’s largest one-piece die-casting, and the lightweight coefficient was significantly higher than that of the same class. The 12 parts of the whole car also adopted 2000 MPa nuclear submarine-class hot car steel.

Huawei Turing Intelligent Chassis, equipped with AITO Wenjie M9, comes standard with intelligent closed air spring and CDC variable damping shock absorber, supports 5-speed body height adjustment, and also has a full-scene smart road preview system with adaptive active suspension, which can smoothly cope with different road conditions.

In terms of power, AITO’s M9 extended range version is equipped with a drive system consisting of a 1.5T engine and front and rear motors, with an acceleration of 4.9 seconds at zero and 4.3 seconds at zero for the pure electric version. The fuel consumption of the extended range version is as low as 6.9 liters per 100 kilometers, the comprehensive battery life is as high as 1402 kilometers, and the pure battery life is as high as 275 kilometers. The pure electric version is equipped with Huawei’s "Whale" 800-volt high-voltage battery platform, which can achieve a battery life of 150 kilometers in 5 minutes and an overall battery life of 630 kilometers.

In terms of automatic driving, M9 adopts Huawei ADS2.0 advanced intelligent driving, equipped with industry-leading 192-line laser radar, and cooperates with high-definition camera and millimeter-wave radar to support intelligent driving of national highways, urban expressways and urban areas.

AITO M9 is expected to be delivered in batches on February 26th next year. The relevant person in charge of Cyrus said that the company has built a world-leading super smart factory in Chongqing, with intelligent manufacturing equipment that integrates advanced technologies such as AR vision and big data. The key processes are 100% automated, and a new car can be rolled off the assembly line every 30 seconds, with the highest production efficiency in the world.

The most unforgettable SUV in 2021, such as Lanyue/Xingyue L (I)

  [car home Information] Today is destined to be an extraordinary day for everyone, because we have ushered in the new year of the Year of the Tiger. Here, we will pay tribute to you first! In 2021, it was also an extraordinary year for China brands, because in this year, China brands continued to rise and became a hot topic. At the same time, in the field of new energy, China brands also occupied new heights, including plug-in hybrid fields. Today, let’s review the China brand SUV models that went on the market in 2021, and see which new car was most impressed by the editors of car home Car News Channel.

Home of the car


Qin Chao’s most unforgettable China brand SUV: Geely Xingyue L.

Reason: A typical representative of China’s brand upward.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  In 2021, Lectra and Krypton were very high-profile. When it comes to Lectra 05+, Lectra 03+Cyan customized version, ZEEKR 001, perhaps the listing of each model will make you vivid and excited. Of course, our big brother Geely has also taken an upward step, and launched a higher-end compact SUV model (|). Just look at the price and you will know how high-end this SUV is, 137,200-185,200 yuan. Few China brand SUVs dare to touch the price range, and even FAW Toyota Corolla Sharp Release, GAC Toyota Fenglanda, and Toyota’s compact SUV have all dropped to this price range.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  Dare to price like this, naturally it has its own unique place, so let’s talk about its advantages compared with ordinary compact SUV. First of all, Xingyue L comes from CMA architecture, which is a modular architecture led by Volvo and jointly developed by Geely and Volvo. Many models of Volvo XC40 and Lectra come from this architecture. The Drive-E series 2.0T engine carried by the Star Yue L was once equipped on Volvo and Lectra. The high-power version has a maximum power of 175kW and a peak torque of 350Nm. Even if it is carried on the Star Yue L weighing nearly 1.8 tons, it can achieve an acceleration of 7.7 seconds from 0-100 km/h. When competitors at the same level are still hovering at the 10-second mark, the power performance of the Star Yue L can be said to be more than enough.

Geely Automobile Xingyue L 2022 1.5T Raytheon Hi·X Hybrid Super Express

  In view of the fuel consumption problem that everyone is concerned about, if you are concerned, you can also choose the hybrid version of Xingyue L Raytheon Hi·X, with a pre-sale price of 173,700 yuan. This is a hybrid model that is rare in China brand SUVs, and it does not need to be plugged in. The comprehensive fuel consumption is only 4.3L/100km, and the acceleration of 0-100km/h can also achieve 7.9 seconds.

Geely Automobile Xingyue L 2021 2.0TD high-power automatic four-wheel drive flagship model

  Of course, the texture of driving is also improved. Xingyue L does not tend to make an SUV product that sits like a boat. On the contrary, it has a sense of "German taste". When driving at low and medium speeds, the suspension and chassis will not completely filter out these vibrations, but will moderately restore them to the users who feel it. At the same time, this texture is by no means at the expense of comfort.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  What impressed me deeply was the appearance and interior of Xingyue L, perhaps influenced by the simple design concepts of Volvo, Lectra and Krypton. Geely’s design seems to be more natural and harmonious than in the past, and there are no more complicated and cumbersome designs, so it gives people a very comfortable and exquisite feeling. Of course, some elements that consumers in China are keen on will not be lost here, such as chrome-plated decoration that can set off the atmospheric elements, car lamp design that reflects the sense of class, and gorgeous interior materials. The interior has a large number of leather packages, and the color matching is also extremely bold.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  We also noticed that the entire center console in the car was occupied by the screen, and Geely never lost in keeping up with the trend of the times. And you will find that the interface design of these three screens is also very interesting, more like experiencing a tablet computer, and the operation is simple and smooth. Of course, for many fuel vehicles, the third screen is still new, and no more functions have been developed, which may make us look forward to the future.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  As for the space, this has always been the strength of China brand SUV, so I don’t need to say much here, because every compact SUV of China brand will not let people down.

  So, after reading the above, do you think the Star Yue L has so many advantages compared with the ordinary China brand compact SUV? Is its price expensive or not? Is it beyond the premium of Geely brand? Maybe we can find the answer by looking at the sales of new cars. In December, 2021, the sales volume of Xingyue L was 12,035 units, ranking 29th in the SUV sales list of that month, and the sales performance was moderate. However, it was quite good among SUVs of the same price of China brand. If I told you that the sales volume of Tank 300 was the same, maybe you should have some ideas.


The most unforgettable SUV in Zhang Xuelian: Changan CS75 PLUS
Reason: It became an explosion when it went public, and once drove Haval H6 off the altar.

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  Looking around, it is not difficult to find that youthfulness, sportiness and intelligence have already become the vane of China automobile market. For example, the SUV whose design is more and more popular with young people, and the LCD instrument/central control panel that is never too big. At the same time, we can see that the rapidly rising China brands can always cater to such brands quickly, so the master can become the best in the same level.

  Chang ‘an CS75 PLUS, which impressed me deeply, is a good example. This car was officially launched at the Chengdu Auto Show in September 2019, and a new model was launched in August 2021. A total of five models are available, and the price range is 117,900-154,900 yuan. Changan CS75 PLUS gained a high degree of attention at the beginning of its listing, and stood out in the following months, explaining what "listing means explosion".

Home of the car

  In 2021, Changan CS75 PLUS continued to be steady and steady, with a cumulative annual sales volume of 274,800 vehicles and an average monthly sales volume of about 22,900 vehicles, ranking only below Haval H6. It is worth mentioning that in February 2021, CS75 PLUS drove Haval H6 off the altar with 32,365 vehicles.

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  My colleague Mr. Ma once said, "If you want to catch the hearts of consumers, you must first catch their eyes." CS75 PLUS naturally uses a brand-new design, giving this car a sharp appearance style and saying goodbye to the past CS75 completely. It is worth mentioning that the previous sales data show that the sales volume of Changan CS75 PLUS sports version is much higher than that of the regular version. After all, who hasn’t a restless heart yet?

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  Although some manufacturers strive to be "bigger than bigger" in terms of the size of the central control screen, the disadvantages of this appeal are also revealed: a strong sense of violation. However, Changan CS75 PLUS obviously didn’t follow blindly. Its integrated large screen integrates full LCD instrument and central control display screen, which greatly enhances the sense of science and technology, and the right size also makes it not inferior in the same class, and does not fall into the conventional pattern. Interior is, after all, a place with more contact with consumers, so it is more valued by users than appearance.

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  In the power part, it can be seen that the blue whale family model equipped with the blue whale engine has become a strong driving force for the continuous growth of Changan Automobile sales. At present, the Blue Whale family has made great strides in the SUV and car market, and the CS75 PLUS with this powertrain can naturally stand upright.

  In any case, Changan CS75 PLUS is the only SUV that can compete with the Haval H6 family. Our data show that space, appearance, fuel consumption, cost performance, power and comfort are the places where CS75 PLUS satisfies consumers, and these evaluations happen to be the priority factors for users in the price range of 100,000-150,000 yuan, which is also the main reason why CS75 PLUS can have a place in the SUV market. It must be said that Changan CS75 PLUS is a product that conforms to the trend of the times.

Changan Automobile Changan CS75 PLUS 2022 Second Generation 2.0T Automatic Flagship Type

  In 2022, Changan CS75 PLUS, which was redesigned in the medium term, will also meet with you, and this car will be launched in February. At that time, we will wait and see whether the CS75 PLUS with all-round upgrade in appearance and configuration can completely drag Haval H6 off the altar.


Gengyuan’s most unforgettable SUV: the new generation Chuanqi GS8
Reason: the rising China brand design and China Power.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Twin Engine Series 2.0TM Two-wheel Drive Premium Edition (seven seats)

  There is no denying that we are in an era of looking at faces. Whether it is people or products, the first impression left by looks is still very important. I still remember the deep impression left by the first generation Chuanqi GS8 at the 2016 Beijing Auto Show. The absolutely original design, China brand, medium-sized SUV and seven-seat layout were very risky in the market five years ago, but Chuanqi decided to break through the ceiling of China brand in SUV, MPV and car market through three products.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Two-wheel Drive Premium Edition (six seats)

  Today, five years later, when we see a new generation of Chuanqi GS8, we will think that without the layout of the first generation of models, it may be difficult to see a product of the same type again in today’s 7-seat medium-sized SUV market. If the design has laid the market foundation for the first generation Chuanqi GS8, then the second generation Chuanqi GS8 will continue to expand this advantage.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  The Chuanqi design team, headed by Zhang Fan, vice president of Guangzhou Automobile Research Institute, has made great efforts in the design idea of the new generation Chuanqi GS8. First, it has retained the basic atmospheric modeling of the first generation Chuanqi GS8, and at the same time, it has applied the more popular straight line design. In terms of details, it has made more exquisite characterization and functional improvement for the headlight group and the taillight group, and a more exquisite medium-sized SUV has appeared in front of us.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  Whether it is the "Spreading Wings" of the pilot series or the "Long Lin Wings" of the double-engine series, two different grille shapes are worthy of everyone passing by to turn their eyes, just like the ritual feeling at that moment when the "Eye of Conquest" is lit, giving people a visual feeling of not being angry and arrogant.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  Of course, it is absolutely unqualified if we just stop the Chinese people instead of paying the bill. Compared with the blue ocean market five years ago, there are too many models and products concentrated in this market segment, including China brands and overseas brands. This is by no means a market where a hundred flowers blossom. It is obvious that users only favor products with more hard power in the win-win competition.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  You want to say that space performance is hard-core strength? Yes, but not all of them. No matter how big the space is, it can’t satisfy the appetite of consumers in China. We have seen 7 medium-sized or large-sized SUVs. Even those users who just need seven seats and space turn around and choose a more suitable MPV. The upgrade and change of powertrain is the real strength aspect of the new generation Chuanqi GS8.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Twin Engine Series 2.0TM Two-wheel Drive Premium Edition (six seats)

  Whether it’s 2.0TGDI Julang Power or THS hybrid system cooperated with Toyota, China brand has undoubtedly given a new answer to the powertrain. Especially the hybrid powertrain, which has been attracted by Japanese brands for many years for China consumers, finally has more choices.

  It has been said that when China brand can upgrade a product vertically, then China car companies will have enough self-confidence. Nowadays, we have seen more and more China brand models welcoming the second or even third generation products. The brand confidence has been greatly improved compared with before, but at this time, we should have strong brand strength to support this signboard.

Career-only Workplace Drama: Can "Ideal City" Achieve "Overtaking in Curves"?

Author: a dead end

Reprinted source: a little drama reading (ID: yidianjd)

"The cleanliness of the cost table means the cleanliness of the project" and "All the time, is that right?" ….. When Su Xiao, played by Sun Li, said these words to his leaders and colleagues, the workplace drama door of the TV series "Ideal City" officially opened to the audience:

In the workplace ecology outlined by screenwriters Zhou Wei and Luo Hong, the heroine Su Xiao is no longer a "white workplace girl" with a golden finger and attached to a man step by step, and several waves of characters standing on the opposite side of the heroine also have their own calculations, instead of being a facelift "bad guy" who is mentally retarded and does not conform to the logic of the characters … The real, vivid and behavioral logic workplace side can be said to be a good impression for the early stage of the play; At the same time, the industry background with the construction industry as the entry point and the cost engineer as the entry point has also filled a blank in China’s workplace drama.

It can be said,"Ideal City" is quite stable in word-of-mouth level.Su Xiao, played by Sun Li, has the basic qualities of a "workplace employee" in terms of makeup and personnel design; The scene of old people in the workplace, led by Zhao Xiankun (Yu Hewei) and Wang Yang, fighting with young people and old cadres at the same level is more like a "career plan" full of philosophy.

Where there are people, there are rivers and lakes, and where there are rivers and lakes, there will be disputes. In this regard, "Ideal City" has basically achieved the top level of the current reputation of workplace dramas in China. It is a pity that this "Magnolia Sky Group" starring Sun Li and composed of many old and new faces such as Mark Chao, Yu Hewei, YCY and Chen Minghao (note: Sun Li, Yu Hewei, Mark Chao and director Liu Jin all won or nominated Magnolia at least once) did not get off to a good start in the market.

According to relevant data, the average daily ratings of the drama have basically stabilized at around 0.41% since it landed on 8 sets of Oriental TV and CCTV on August 12th-the ratings of prime-time files are not as good as those of "Sweeping the Black Storm" broadcast on the same platform (CCTV 8) and slightly lower than those of the family drama "Dear Mom and Dad", which also makes the drama lose face slightly. According to the data of Guduo, the highest historical popularity of the drama is 67.25, which is far from the highest popularity of the drama "You are my glory" (88.67).

Can the follow-up of "Ideal City" be "supported"? Is this workplace drama based on China architecture worth watching? Does Sun Li still have the ability to "carry drama" after Empresses in the Palace’s "Settle Down"? It is worth exploring.

"career-only workplace drama",

The "core" of Ideal City is very hard.

  

Although there are a large number of workplace dramas broadcast every year in China, there are few works that can really stand the assessment of the word "workplace". The last workplace drama that won unanimous praise from the public was "Ordinary Glory" with the situation of "applauding without being a hit", and the last one may be "Blame You for Being Too Beautiful" focusing on the entertainment industry and targeting the relationship between brokers and artists.

The final word-of-mouth trend of "Ideal City" may not be as 8 points as its predecessors, but it is well-deserved to wander around Douban 7.5. Focusing on the construction industry and taking the cost engineer as the entrance, this is an industry ecology of workplace drama for the audience in Ideal City. In this industry ecology, the audience can initially understand what a cost engineer is. The construction of a building, what manpower and material resources are needed, and how much preparation is needed in the early stage.

"The pile is reinforced concrete, but it is built by people’s hearts." Behind every high-rise building, the most complicated thing is often not professional skills and academic cost, but the untouchable relationship between people’s minds and workplaces. For this reason, in the story of Ideal, there are not only younger generations such as Su Xiao and Wu Hongmei, who have been in the workplace for several years, but also the "Xia Ming" generation, which has lost the edges and corners of their youth and is more stable and mature, and the older generation of leaders who are deeply hidden and seemingly harmless but are full of "small thoughts".

What "circles" these people together is a top-level domestic well-known private enterprise, Yinghai Group. The company is made up of Zhao Xiankun, Wang Yang, Huang Lilin and other old backbones. Today, it has become a large enterprise with five subsidiaries. Tiancheng, where Su Xiao is currently located, and Tianke, where Xia Ming is located, belong to this company, and they are also the two most competitive subsidiaries.

Judging from the 13 episodes currently broadcast, the audience saw at least three complicated career lines in the play. One is the personal career struggle history headed by Su Xiao. Su Xiao, who lost the qualification certificate of first-class cost engineer after taking the blame for his former company, faced with all kinds of scheming in the workplace, such as being unable to find a job, being blacklisted by the industry, being "hard-working" by the leaders, being excluded by colleagues and so on.

The other is from Su Xiao’s entry into Tiancheng Company, explaining the past of the two subsidiaries, and exposing the infighting between the leadership and the river’s lake grievances for more than ten years, which is also an important foreshadowing of the play; The last one is to introduce an "audit team". The parent company seems to trust the leaders of the two subsidiaries, but in fact it is suspicious and unannounced, which also highlights the real power arena behind the group … It can be said that "Ideal City" presents a real workplace arena to the public through the creative techniques of point to face and grass snake gray line.

This arena is not only full of bureaucracy and intrigue between the old school, but also full of "tactfulness" of the younger generation based on their own ideals. I’m glad,At last, the domestic workplace drama has an "attack" scheme in which all the pros and cons have online IQ. At the same time, the interpersonal science and the dark side of human nature involved behind the workplace are all full of it.

This is the "hard core" of "Ideal City", and it is also an important reason why the play is well received by the public at present.

Behind the "kernel",

"Ideal City" also has flaws?

  

It is undeniable that "Ideal City" is not too badly hurt in the content creation level, and even shows "workplace scheming". However, in terms of professional knowledge, this drama is just like some previous workplace dramas, and there are flaws.

First pointed out by netizens,It is the responsibility of the cost maker, which is presented by Su Xiao shortly after the opening of the drama.It is understood that in the project, the cost engineer often has a series of management and budget investment responsibilities for the project, and does not have the problems of project quality and project payment presented in the play.

In addition, the 32-gauge horse stool, the white hat worn by the construction workers, and the contract department that was the first to be held accountable after the project collapsed have all been "accused" by netizens.The details are slightly distorted, which is a subtle flaw in the content creation level of Ideal City.

Secondly, it is the rhythm and theme of the play.In the first two episodes, Su Xiao, the heroine, went on stage. After experiencing an "accident storm", Su Xiao was used as a gun by her direct leadership and became a back-burner in this incident. Then, disheartened, she called her boyfriend who had been in love for many years, and raided her boyfriend’s workplace, only to find that she was derailed and her boyfriend was "engaged" with her immediate boss … Then, Su Xiao officially started her own career path and explored the "Politburo" behind the scenes of Yinghai Group.

This seemingly harmless and logical "career opening" also exposes the rhythm and theme problems behind the play. As we all know, because workplace dramas often involve group portraits, behind the complicated events, it also reflects the creative difficulties of this kind of theme, that is, how to simply explain the industry background to the audience and quickly catch the eye in the golden opening time.

At present, at this point, The Ideal City needs to be improved. This is also an important reason why the "opening" of the play is cold and it is not getting better in the heat level at present. Can it overtake in corners? Looking at it from another dimension, this may also be a ratings test for "Empress" Sun Li.

After settling down,

Can "Sun Li" reach the top again?

  

In the public view, Sun Li really became a household name and a TV audience sister because of Empresses in the Palace directed by Zheng Xiaolong in 2012. At that time, the drama not only became the "explosion" in the TV drama market, but also made artists such as Ada Choi, Rulu and Chen Jianbin popular and became the first choice for TV stations and variety shows. Sun Li also got the "second bonus" of his career after this drama. This is another story.

Before Empresses in the Palace, many people may not know it.Sun Li has made many well-known TV dramas, and has been nominated for Magnolia, Hundred Flowers Award and other awards.She is the peace of mind wandering between relatives and enemies, affection and law in Jade Guanyin, the pure and kind cuckoo who loves the dance career in Happiness Like Flowers, and the actress with different images but great personal charm in many works such as Love is Air, Huo Yuanjia and New Shanghai Beach.

Sun Li was very spiritual and talented in acting in her early days. Many famous directors who worked with her, such as Ding Hei and Gao Xixi, praised her for her dedication and her personal performance charm.

("Happiness is like a flower")

Empresses in the Palace, the "explosive drama", elevated it to a brand-new level, and after welcoming the second spring of the career of married actresses, doubts followed. Once, because of legend of miyue, which is similar to Empresses in the Palace’s theme but not as good as the former, her and Tamia Liu’s performances in the play were once questioned by the audience as "overexertion"; The other time was "Anjia", which starred as a screenwriter in 1966 last year. This douban score happened to be on the verge of passing the exam (6.2 points), and it was also questioned by netizens about its ability to choose plays.

The audience is critical and tolerant. Just as these two films were questioned by the market, two works broadcast in Sun Li, "Flowers bloom and the moon is full that year" and "The Story of Hot Mom", played a mediating role. Sun Li’s position as "the queen of TV viewing" and "the first sister of domestic drama" in the drama market is unshakable.

The divergence point reappears, which is the "Ideal City" currently being broadcast.Su Xiao, played by Sun Li in the play, was accused by netizens of being slightly old and in poor condition. At the same time, her acting skills were also questioned. Can Sun Li still complete the myth of "carrying drama" in the past? 

At present, hope and disappointment are 50-50. First of all, the word-of-mouth of "Ideal City" is excellent compared with the same type of workplace drama; Secondly, judging from the plot, after the "content foreshadowing" of the previous episodes, the competition of the whole power field became more and more fierce, and there were several tipping points in the middle if the film was strong; Finally, and most importantly, workplace dramas are different from other types of dramas, and they often have more advantages in reflecting realistic topics. This is also the biggest "explosion point" in the follow-up of the play.

And advantages may also become disadvantages. After all, in front of the workplace drama headed by "Ordinary Glory", it is too divorced from the workplace background of public life, and it is difficult for ordinary audiences to get it. In addition, at present, the drama market is in the second half of the summer, and various platforms have made great efforts to "play", which has also distributed some audiences of the drama to some extent. This is the pity of the play.

However, no matter what the final result is, The Ideal City is based on "realism", and the principles of high-quality creation in the workplace are still worthy of recognition. After all, in developed countries headed by Britain and the United States, the creation of workplace drama has long been a mature type, but in China this kind of theme is just the "beginning".

[Close-up] online celebrity Concert: Business of Live Broadcasting Platform and Star Dream

Standing on the stage of Beijing Workers Stadium, Wood, who performed on the stage for the first time, didn’t feel a little nervous.

There are so many people under the stage that he can’t see the faces of the fans who should help, but he can see them holding white light signs with their names written on them. Wood was excited and thought, "Be sure to sing well".

On the evening of August 27th, he and three other popular anchors on a live broadcast platform, Meng Xiaomei, Zi Hao and Mo Xiaomeng, performed four opening songs: A little tempted, Love Must Have It, Love ING and age of love, which kicked off the star ceremony of "Have a Heart".

"Pretty cool", two days later, Mu described his feelings at that time to the interface entrepreneur reporter. Although after watching the video of the concert, he found that he had too many shortcomings, such as "imperfect walking posture" and "ugly to death", so he was somewhat dissatisfied. But this experience made him set his next goal — — Have a concert of your own.

On the evening of August 27th, in addition to TFBOYS, Fish Leong, Jordan chan and other stars, six popular anchors such as Vivian, Mu, Meng Xiaomei and Zi Hao also performed on the stage. Not only can the audience see the performance, but the concert is also broadcast simultaneously on a live broadcast platform. According to the final data of science and technology, the highest number of online viewers reached 6.1 million, and the cumulative number of viewers reached more than 68 million.

All six anchors were selected through a live competition.

In July this year, a live broadcast launched the "I want to sing with you" competition. The anchor has to go through five stages, including registration, sea election, primary election, promotion and final, to compete for the opportunity to participate in the star ceremony.

The competition is divided into three time periods: daytime, prime time and midnight. In the half-month competition, every day is competition time. The anchor sings in his own studio, and fans increase the popularity of the anchor by rewarding him. As soon as you go online, the corner sign on the screen will show where you are now and how many gifts you need from the previous ranking.

"Just push forward hard," said Wood, describing his mentality during the competition.

Opponents in the same time slot are randomly assigned by the system, mainly based on the ranking of the field list. The people who match you are all close to your ranking. The higher you rank in the list, the higher the ranking of your matching opponents, and the ranking of the list depends on how many gifts fans gave on this day.

In the half-month competition, Wood PK passed dozens of people and won a total of seven or eight three-game winning streaks. At most, he sang more than 50 songs a day and broadcast them live for 8 hours a day. After 100 into 60, 60 into 40, 40 into 10, and the final, he won the second place in the daytime stalls and got tickets for the concert.

More and more live broadcast platforms are trying to enter the traditional entertainment industry.

In the first half of this year, online celebrity Concert became a new field that live broadcast platforms are scrambling to explore. In April, the first "online celebrity Concert" was held live on Zanthoxylum bungeanum. In May, Starry Night of the Goddess, which was broadcast live, made more efforts in the lineup, and invited stars such as Chris Lee, Carina Lau, Jane Zhang and Hua Chenyu to perform on the same stage with online celebrity.

Such a move is not difficult to understand.

The bonus period of the live broadcast platform has passed. According to the 2017 China Online Video Live Industry Trend Report released by Penguin Zhiku, the average monthly usage time of live users dropped from 203 minutes in the second half of last year to 182 minutes at the beginning of this year. The latest report released by China Internet Information Center also shows that as of June 2017, there were 343 million webcast users, accounting for 45.6% of the total netizens, and the scale of webcast users and the overall proportion of netizens declined.

Therefore, now the platform consciously wants to transfer the brand influence from online to offline. Periodic online and offline activities can undoubtedly arouse the enthusiasm of fans and online celebrity, and from the economic perspective, it is also a profitable business. As far as popularity is concerned, many online celebrity artists are not much different from real artists. In the live broadcast room, fans can brush their popularity and give gifts. Now, they go offline, just like a women’s group holding a theater performance, and they are also doing the fan economy in online celebrity.

In the contest "Zanthoxylum Zanthoxylum Sound" held by the live broadcast of Zanthoxylum Zanthoxylum before, the two-month contest was watched by 6.225 million people, supported by 3.44 million netizens, and presented with 26 million Zanthoxylum Zanthoxylum coins (about RMB 1.82 million). Then the "online celebrity Concert" held in April attracted 2.3 million people to watch it online and received 600,000 yuan as a reward.

In the live broadcast of "I want to keep singing" on July 1st, Mo Xiaomeng’s fans brushed her a gift of 170,000 at most, and Vivian, a live broadcast of "One Sister", gained 4.88 million views and 2.26 million likes in the final live broadcast, and won 143 million gold coins in a single game (about RMB 1.43 million). In order to get offline concert tickets, fans also need to recharge on the platform.

In the live broadcast circle where the head anchor is highly competitive, providing opportunities to contact with stars can undoubtedly increase the attractiveness of the platform. Yang Xu, general manager of a live broadcast, told the interface entrepreneur that the concert had been prepared for two or three months. On the one hand, it was to hold an induction ceremony for TFBOYS, and on the other hand, it was hoped that the anchor on the platform would perform on the same stage with the first-line big coffee, so as to "enhance the anchor’s influence through the IP value of the stars". In addition, such activities can also show the resources and strength of the platform and attract more external talents.

The platform is strong, and the popularity and worth of the anchor on stage can also be improved. From August 28th to September 3rd, in the pan-entertainment anchor list of China live broadcast list, more than half of the TOP10 live broadcast anchors, Vivian and Wood are on the list. Yang Xu said that after the concert, advertisers on the platform have also revealed their interest in the anchor.

Online celebrity star concert may be a new attempt, but the various star-making plans of the live broadcast platform have existed for a long time.

Among many star-making plans, Momo is the biggest one this year. On June 20th, MOMO joined forces with BMG, Taihe Music, Huayi Music and Lehua Entertainment to launch the "Momo Music Plan", and planned to invest 10 million yuan to enter the music industry and tap high-quality potential new stars on Momo platform. If you win in Momo’s selection, the anchor can distribute films around the world and go to the United States for training.

In September last year, Betta announced that it would invest 100 million yuan to build a "star anchor cultivation plan" to train, package and publicize its anchors. Zanthoxylum bungeanum’s "Star-making Plan" should also cultivate potential anchors and expand into the entertainment circle after signing a contract with a brokerage company. In the past August, the anchor of Yingke selection platform walked on the red carpet of 2017 Venice International Film Festival.

When talking about why the anchor should be developed in the direction of artists, Yang Xu told the interface entrepreneurial reporter that this was due to the consideration of "flow". Artist anchors can break through the live broadcast circle and drive those who usually don’t watch live broadcasts to become platform users.

In the live broadcast industry, a live broadcast that entered the market in May 2016 is regarded as a latecomer. However, due to its deep cooperation with Weibo and rich entertainment resources, the initial positioning of a live broadcast is to "make online celebrity a real star". This idea even came into being when the company started to do xiaokaxiu in 2015. According to Yang Xu, at that time, the company also made a program "Model King xiaokaxiu" with Southeast Satellite TV. By selecting talents from xiaokaxiu to participate in variety shows, the platform also took the opportunity to observe whether these people were good prospects worthy of training.

However, more people enter this plan because of their crisis awareness of the live broadcast industry. Li Yao is the head of the brokerage business of 51 worry media, the anchor brokerage company where Mu works. In an interview with an interface entrepreneur, he expressed his understanding of the live broadcast market with several questions.

"The live broadcast industry is now in a blowout era, but this way of making money is only short-term. What if it doesn’t work within five years and ten years? Or saturated? Or upgraded? "

In his view, now is the live broadcast 3.0 era, which needs to have a face value and talent at the same time, and it will develop into the 4.0 era in the future. At that time, the anchor may be required by the standards of an artist. The offline and dual-line development of Worry-Free Media is also to make the offline increment become the core competitiveness of Worry-Free Media when the threshold of the industry becomes higher.

In all kinds of star-making plans, the core three forces are platform, anchor brokerage company and anchor.

Yang Xu told reporters that the platform mainly provides directional guidance and various entertainment resources. A live broadcast divides the anchor into head, waist and bottom levels according to the monthly running water. For the head anchor like Vivian, the platform will specially give core resources and do key packaging planning.

In terms of entertainment resources, a live broadcast has regular docking with TV stations, variety shows and major film and television production companies. "There are large-scale production and high-cost teams, as well as small and medium-sized teams. Different teams invite different people according to their own conditions. Some low-cost production teams tend to invite online celebrity to star because online celebrity has a certain popularity, which can drive the film’s broadcast volume. "Yang Xu told reporters that at present, the head artists in the domestic film and television variety field are expensive, but there is actually a lack of low-cost and flowing artists.

More routine things still need to be done by the brokerage company, including helping the anchor to position his personal style, developing skills such as singing and acting, how to dress up, and even how many articles and photos Weibo sends every day. Of course, online celebrity brokerage companies with ideas are also expanding their performing arts resources.

Lei Binyi, the founder of Worry-Free Media, once worked in Phoenix Video and YY. He felt that the trade union management mode in the current live broadcast market was a bit too arrogant to adapt to the increasingly mature live broadcast market, so he founded Worry-Free Media in April 2016, hoping to create artists through the incubation of the company.

Li Yao, the head of the brokerage business of Worry-Free Media, once worked as an assistant to actor Kenny Lin, and engaged in brokerage work in organizations such as Ciwen Media and Aixiao Media. Now his daily job is to establish contact with various performing arts organizations and dock platform anchors in different categories.

The variety shows of major program groups and satellite TV regularly need some young people with high traffic and high face value, and Li Yao will go to the appropriate live broadcast of online celebrity. In terms of film and television, he will select anchors who are trained in transportation or suitable for offline development, and participate in the shooting of online universities, online dramas and cinema films. Li Yao also contacted music organizations such as Evergrande Music and Tianhao Shengshi, and recommended several anchors with musical expertise.

"Music producers also want to see if you are valuable to cooperate. Before Evergrande Music, there was a music producer who was very interested in the anchor. We contacted him, but later we didn’t cooperate for some personal reasons, "Li Yao told the interface entrepreneur reporter.

5Worry-Free Media also tried to combine the current hot topics to make short stories videos similar to Tear-resistant Men and Women for its anchors, and promote them on platforms such as Youku, Iqiyi and Weibo.

In Li Yao’s view, anchor is not a high-threshold occupation, and it is difficult to develop to a more demanding offline. "But we should take the initiative anyway.".

In addition to live broadcast platforms and brokerage companies, there are even anchors who set up their own brokerage companies, transforming themselves from online celebrity to bosses. Zi Hao, the anchor who also participated in the "Heart-warming" star ceremony, set up his own brokerage company "Little Monster" in October last year. In the past six months, "Little Monster" has expanded from dealing with Zihao’s one-person brokerage affairs to training signing artists, e-commerce and other directions. At present, its signing anchors have exceeded 300.

Yang Xu didn’t disclose the specific capital investment of a live broadcast in the star-making plan, but he said that since there is still much room for improvement in the professional quality of the anchor, the platform is also planning to hold some training courses with some art colleges, and plans to select talents to send to South Korea as trainees for short-term training.

"It still depends on the effect of different training methods, and then decide how much to invest," Yang Xu told the interface entrepreneurial reporter.

To some extent, all the live broadcast platforms and online celebrity brokerage companies are still "crossing the river by feeling the stones".

YY can be regarded as the first live broadcast platform to try to turn online celebrity into an artist. In September 2015, YY launched the "Starway Plan", and the anchor needs to pull fans to raise funds and popularity for it. Finally, the selected high-quality artists will get the opportunity to sign contracts with YY and gain guidance from professional production teams.

In 2015, music critics took part in this star-making project in Liushui Ji, helping some online celebrity to make singles and videos. He is well aware of the difficulties. In his view, on the one hand, the problem is that these anchors operating on YY have millions of fans, and their income is already very high. But can sending them a single also ensure that their fans will pay the bill?

As it turns out, fans pay the bill, but it’s not what they think, because these anchors are very popular on the Internet, and they can become very popular singers after posting songs. Very popular online celebrity and singers can’t be equated. At that time, the combination of light blue, low water, Lingxi and K Na launched by the platform was almost unsuccessful.

On the other hand, from the perspective of economic value, sending songs to these online celebrity didn’t make them earn much by sitting in the live broadcast room and singing and chatting. "YY also asked Huang Zhongping, a famous MV director in Taiwan Province, to make a film at that time, but the money spent was not proportional to the money earned by online celebrity’s single. It is not difficult to understand whether to continue to invest or let online celebrity stop making songs and make a live broadcast." Liu Shuiji told the interface entrepreneur reporter.

After a year of unsuccessful attempts, YY took the initiative to stop the plan, and in the view of Liushuiji, these problems still exist today.

The head anchor broadcasts millions a month, and it takes her several days to record a single, which may cost hundreds of thousands. Liu Shui-ji believes that whether singing can be achieved depends on the long-term planning of online celebrity and the ideas of online celebrity’s team and platform. "If online celebrity really wants to be an artist and has his own masterpiece, he must stand the temptation of money."

In Worry-Free Media, people with artistry or clear demands will be the focus of the company’s training.

Li Yao revealed that among the more than 3,000 anchors signed by 51 Worry-Free Media, dozens have expressed their willingness to develop in the direction of artists. At the same time of internal selection, the company is also recruiting from abroad. If the students who graduated from the class have the value of artists, the company will also sign them before they graduate, helping them to suck powder live and do activities offline.

"Being an actor, live broadcast is to attract fans and increase exposure. People with such needs are the most suitable for us to promote." Li Yao gave me a successful case on the platform, Xie Jia. This boyish girl is the anchor of the core group of Worry-Free Media. She has participated in Super Girl before and cooperated with Huang Xiaoming, He Jiong and Nana, but she is not famous. After entering the company, on the one hand, Xie Jia used the live broadcast to suck powder, and on the other hand, the company also helped her to dock a female No.2 in a cinema movie.

Anchors with a certain artistic foundation are also the focus of a live broadcast of the platform. Wang Chuxuan, the anchor, graduated from Beijing Modern Conservatory of Music and participated in My Show. Last August, he came to a live broadcast and became a full-time artist of Tiantai Entertainment. Wang Chuxuan broadcasts for 4 or 5 hours a day, and he has talent advantages, which has gradually attracted many people’s attention. Now he has 600,000 fans on the platform.

"He has been chasing dreams for many years and no one has paid attention to it. After the live broadcast, many people really like him. The company also provided resources to help him go to the stage, send songs, go to QQ music, sing bars to promote the list, and even get some online reviews. "Yang Xu told the interface reporter that although there is still a distance from the first-line stars, Wang Chuxuan has achieved a breakthrough from zero to one after all.

Despite many difficulties, Liu Shuiji still thinks that online celebrity singers may be the opportunities for future music. At present, he is also working with a live broadcast, Aauto Quicker and other platforms to create music works for some online celebrity.

Liu Shuiji regards online celebrity as "a popular newcomer who hasn’t made a film". In his view, "traditional music institutions are willing to cooperate with live broadcast platforms like Momo, and to some extent, they also value the economic benefits of online celebrity. It is definitely more cost-effective to package online celebrity as a newcomer than to be a pure amateur".

In fact, the popularity of head anchors like Yifa Chen is very close to the real "stars". On Netease Cloud Music, Yifa Chen’s two singles "Storybrooke" and "Grandma’s Story" both received 999+ comments, and many fans spontaneously produced and edited videos on bilibili.

"From the traffic point of view, Yifa Chen’s traffic is very high, and many first-line singers have been knocked down statistically, but whether they can become mainstream singers is another matter," Liu Shuiji said.

Not only YY, but also no live broadcast company has pushed the anchor to the height of artists, which is the consensus in the industry.

In Liushuiji’s view, from online celebrity to singer, not only the quality and packaging of their works need to be further improved, but also online celebrity needs to get out of the live broadcast circle and gain the attention and recognition of mainstream media audience.

Whether holding a concert or walking the red carpet at the Venice Film Festival, it is an attempt by the platform to push online celebrity into the mainstream.

Back to the topic of concert, for the anchor who faces the mobile phone camera every day, this high-profile occasion undoubtedly puts forward higher requirements for the performer in terms of posture, expression management and live performance.

A week before the concert, Mu came to Beijing from Shandong for training. Wood told me that in order to prepare for the concert, the platform invited a music teacher to rearrange the music and coach the anchor. "But I mainly practice on my own," said Mu. The teacher will focus on correcting the wrong actions in one day. He recorded them with video and went home to study repeatedly. He was reluctant to receive professional training for fear of losing his own style, but he also had to admit that the singing method taught by the teacher was "more skillful".

Before this concert, Mu was a talent anchor on a live broadcast, with 500,000 to 600,000 fans. Under normal circumstances, he gets up at 12 noon, has lunch, starts live broadcast until 6 or 7 o’clock, and then continues to broadcast until 2 or 3 o’clock in the morning after dinner. Except for eating and sleeping, it is broadcast live because he feels that "his own conditions are not good" and he needs to multicast a little more than others.

He attributed his efforts and the help of the company to getting so many fans in just one year. "Everyone in the company knows who works the hardest, Wood", and he is somewhat proud of this.

Time goes forward, 27-year-old Mu started working at the age of 14, and worked as a waiter in KTV and bars all the way to management. After working for more than ten years, he felt a little tired. Because he liked singing, a friend recommended him to do live broadcast. He quit his job last June and started his anchor career.

The first live broadcast didn’t even have an avatar, and no one took care of it. In August and September, the number of people who came to watch his live broadcast gradually increased. At the end of September, more than 10,000 people came to watch him sing. "There are too many people who type and interact with you to watch."

Before the live broadcast, Wood never thought that he would meet such a group of people who like to listen to his singing. He has a "brother-like" fan. Every time he needs to vote in the activities on the platform, he will send messages to people one by one to canvass votes, and fans will call him the boss. They also set up a group without wood to discuss how to organize aid activities. "I want to sing all the time" requires users to vote in the sea election stage. Wood’s fan "Rabbit Army" can pull several people to vote. On the first day, Wood won more than 10,000 votes, ranking second. Later, he felt that it was troublesome and would not let fans vote again.

As for how long this love can last, the idea of wood is simple. He feels that the live broadcast circle is like a shrinking entertainment circle. "If you are an anchor full of positive energy, people will always like you. If you have a lot of negative energy, it will definitely not work soon."

What many people don’t know is that this "big boy who can sing" in the eyes of fans was tone-deaf when he was a child. Once in a choir, the teacher told Wood, "Your voice is not good at all." After that, he began to practice constantly. Sometimes, he can’t speak until the next day, even so, he still turns his voice to the maximum practice in the KTV room.

The live broadcast platform gave him the opportunity to sing to more people, and now it also gave him the opportunity to go to a bigger stage. Before that, Mu also participated in another contest "Hey Sing Not NG" broadcast live, and the reward was to help the winner complete a single. Wood didn’t make the top three that time, but he said the company promised to help him produce a single.

"There will be a special producer to write songs for me, and this place will soon become a place where people can realize their dreams." Wood’s eyes sparkled.

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Reading | Young People’s "Partner" Socialization

  * This article is the 11th issue of Pindu in 2023.

  I ran into an acquaintance, but I didn’t see him for more than a month and thought he had lost a lot of weight, so I asked him for advice on the secret of losing weight. He told me: "I found some partners to lose weight, ran together and ate fat-reducing meals. Everyone encouraged and supervised each other every day. I didn’t expect the effect to be quite obvious."

  Weight loss partner? Seeing my doubts, my acquaintances told me with a smile that compared with my friends, the utility of "partner" is more clear, and it can be accurately subdivided, such as "meal partner", "game partner" and "gym partner". That is, from the joint participation of something, it ends at the end of cooperation; Highly in tune with a certain field, but emotionally independent. Because we only concentrate on the matter itself, we are both relaxed. The acquaintance said happily: "This time, I lost weight successfully, and’ Zuozi’ contributed a lot. The purpose of getting together is to lose weight. If you lose weight successfully, the mission of’ taking the child’ will be completed, and it will be automatically dissolved. There is no trouble with the relationship. "

  I am a person who seems to have a "flattering personality". Every time I go out with my friends, I always habitually compromise. For example, if I want to stay in a hotel and my friend wants to experience a B&B, then go to the B&B, even though it makes me feel unsafe, I may not sleep well all night. I wanted to taste local specialties, but my friend couldn’t get used to it and asked for a change of fast food, so I stopped insisting and just ate at will. I plan ahead and want to visit more scenic spots, but my friend is tired and prefers to sleep in his room, so stay in his room and play with his mobile phone in another place.

  With the "partner", it is completely different. You are used to staying in a hotel, and I am used to staying in a hotel; You like to eat special food, and I like to try it. You are energetic and want to look around, and I also want to visit all the scenic spots … We are in tune with each other in terms of tourism. If it’s not in tune, then find another one who is in tune, and no one has to accommodate anyone. The original purpose of everyone is to find people with the same hobbies and have a good time. If you are happy, I will be happy.

Reading | Young People's "Partner" Socialization

  I have read Xu Zhimo’s poem: You and I meet in the dark sea/You have yours/I have mine/direction/You remember it/You’d better forget it/The light that shines on each other at this meeting … This poem is very suitable for describing the relationship between partners. After meeting each other, the vast majority of the results are forgotten, but some will remember, and thus further develop.

  Xiaoyuan is an example. When she announced her engagement in a circle of friends, many of her friends were surprised. Everyone knows that Xiaoyuan has always been in fear of marriage, and has declined many people’s kindness to introduce her boyfriend. Why did you suddenly change your mind? Xiaoyuan told everyone shyly that some time ago, she found a "book partner" to read together and exchange reading feelings. This "book partner", like Xiaoyuan, especially likes reading, and they have similar views and have the same view on many things. Because there is no burden of "making friends", Xiaoyuan gets along with each other easily and happily, and unexpectedly discovers the "interesting soul" of each other. It happened that the other party also felt this way, so they naturally developed from "partners" to male and female friends until they "made a positive result."

  In fact, "partner" socialization is a kind of "shallow socialization" above strangers and below friends. This kind of relationship can not only inspire each other, but also cause no extra burden to each other because of the sense of boundary, which is very suitable for busy young people with increasing pressure. If you want to get rid of a person’s loneliness quickly, it is still feasible to find a precise companion.

  Author: Qiao Kaikai

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