2021 is the first year of the 14th Five-Year Plan. Recently, more than 20 provinces (autonomous regions and municipalities) have successively issued special plans for cultural tourism or cultural industries during the 14th Five-Year Plan, and systematically planned the investment and construction of major cultural tourism projects in the next five years. With the convening of the Central Economic Work Conference, various localities have launched investment promotion activities for cultural tourism projects to prepare for the rational expansion of effective investment in major projects in 2022. Then, what key projects and investment projects will be launched in the next 3-5 years?
author | Xiaojun Ge (cultural industry review author group; Researcher, Sanchuan Huiwen Tourism Research Institute)
read and edit | Tian Jianing (Assistant Research Fellow, Sanchuan Huiwen Sports Research Institute)
edit | Time
source | Cultural Industry Review
The text is 6100 words | Estimated reading time is 17 minutes.
Major construction projects are "ballast stones" to promote the sustained growth of effective investment and high-quality economic and social development. The Central Economic Work Conference held not long ago pointed out that China’s economic development will face triple pressures of shrinking demand, supply shock and expected weakening next year. Economic work should be done with stability as the first priority, and all localities and departments should shoulder the responsibility of stabilizing the macro-economy. All parties should actively introduce policies conducive to economic stability and appropriately invest in infrastructure ahead of schedule.
It can be seen that stable investment in 2022 is undoubtedly one of the important graspers of "responding with stability". Recently, more than 20 provinces, including Beijing, Tianjin and Hebei, have successively issued the "14th Five-Year Plan" for cultural tourism, and without exception, investment in major cultural tourism projects is the top priority.In this context, will cultural tourism projects in various places usher in a new round of investment boom in 2022? What areas will the focus be on? Cultural Industry Review (ID: WHCYPL) will take stock of 20 provinces one by one and find out.
1. Beijing: Strengthening project support and building four growth poles.
Beijing’s cultural and tourism development plan during the 14th Five-Year Plan puts forward that during the 14th Five-Year Plan period, Beijing will focus on building a spatial pattern of cultural tourism with "one core, one axis, four poles, four belts and multiple plates" and carry out related projects.Among them, the focus is to build four cultural tourism growth poles: sub-center, Beijing Daxing International Airport, New Shougang and Olympic Central District.
According to public reports,During the "Tenth Five-Year Plan" period, the Beijing City Sub-center will realize the investment of 800 billion yuan in various projects.Tongzhou District will take the opening of the Global Theme Park and the planning of the Grand Canal Cultural Belt as an opportunity to build a national smart cultural tourism leading area and introduce more high-quality cultural tourism projects. In addition, the Global Resort, Songzhuang Art Town, Taihu Performing Arts Town, zhang wan Design Town and other projects will be built into new highlands for the high-quality development of domestic performing arts industry, design industry, sports industry and Expo industry.
On November 24th, the "2022 Investment and Financing Promotion Conference of Beijing Cultural Tourism Key Projects" was held through the live broadcast platform of Beijing Equity Exchange.This promotion featured 45 key projects in 10 categories in 14 districts of Beijing, with a total investment of about 12.2 billion yuan.For example, the immersion experience project of "Heping County Bureau" in Dongcheng District, the boutique hotel cluster project in Zhoukoudian Town of Fangshan District, the comprehensive promotion project of sports tourism in Longqingxia District, and the upgrading project of Beijing Yalu Ancient Tropical Botanical Garden in Zhangziying Town of Daxing District are all key areas for the development of Beijing cultural tourism at present and in the future.
△ Cartography: Cultural Industry Review Author Group
2.Hebei Province: Focus on Ten Projects to Build Top 100 Projects
The "14th Five-Year Plan" for the development of culture and tourism in Hebei Province is clear. In the next five years, Hebei Province will focus on aggregating the general brand of "Happy Land in Gyeonggi, Enjoy Hebei" and build three platforms, namely, tourism conference, industrial investment and financing, culture and tourism cloud.Ten key projects have been formed, including the Great Wall (Grand Canal) National Cultural Park construction project, the "Four Ones" project of cultural and tourism science and technology innovation, the construction project of advantageous cultural industrial clusters, and the supply project of high-quality tourism products.And focus on key work and key projects to build top 100 projects.
Clear planning,During the Tenth Five-Year Plan period, there were 139 key cultural and tourism projects in Hebei Province, including 2 national cultural parks, 17 public cultural services, 12 cultural relics protection projects, 8 digital cultural and tourism projects and 100 cultural and tourism industry projects.(Including 21 cultural industry projects, 13 tourist attractions projects, 25 tourist resorts projects, 12 cultural and tourism complex projects, and 29 new cultural and tourism business projects).
3. Tianjin: "Planning+Scheme" promotes the implementation of key projects.
Different from Beijing and Hebei Province, on the basis of the Tenth Five-Year Plan for the Integration of Culture and Tourism in Tianjin, Tianjin Development and Reform Commission and the Bureau of Culture and Tourism jointly formulated the Action Plan for Promoting the High-quality Development of Tourism in Tianjin during the Tenth Five-Year Plan period, and made it clear in the plan that during the Tenth Five-Year Plan period,It is planned to add, renovate and expand 40 major cultural tourism projects within the city, with a total investment of 49.2 billion yuan.
It mainly includes: promoting the upgrading and transformation of ancient cultural street scenic spots, Italian style areas and other scenic spots, and creating a high-level Haihe River tour route; Build a world-class eco-leisure tourism destination that is close to the sea and hydrophilic, and build a civilized holiday bay for world marine tourism; We will build, rebuild and expand short-board infrastructure projects such as tourist service center, scenic road and scenic parking lot, and promote the construction of Tianjin Intangible Cultural Heritage Museum, Tianjin Grand Canal Cultural Museum, Tianjin Grand Canal Haihe Cultural Tourism Belt, and the protection, exhibition and promotion of Huangyaguan Great Wall.
4. Shanghai: Two "100 Billions" Help to Build a World Famous Tourist City
Shanghai’s plan to deepen the construction of world-famous tourist cities during the "14th Five-Year Plan" period puts forward that by 2025, Shanghai will strive to achieve a total annual tourism income of 700 billion yuan, and the added value of tourism industry will account for about 6% of Shanghai’s GDP, and build itself into a preferred city for urban tourism, an international tourism open hub, an Asia-Pacific tourism investment gateway and an international digital tourism capital.And in the planning indicators, it is clear that by 2025, the number of tourism investment projects will reach 100 on the basis of 46 in 2020.
In late September, at the first tourism investment promotion conference in Shanghai,Two "100 billion" 54 major tourism investment projects and investment promotion projects in Shanghai during the 14 th Five-Year Plan were officially launched.Among them, there are 30 major tourism investment start-up projects during the 14th Five-Year Plan with a total investment of 113.2 billion yuan, covering Jinshan Binhai International Cultural Tourism Resort, Shanghai International Tourism Resort, Shanghai legoland Resort and other related projects. There are 24 tourism investment projects with an estimated investment of 115 billion yuan, covering theme park supporting facilities, ecological country parks, cultural and sports commercial complexes and so on.
△ Launching ceremony of 54 major tourism investment projects and investment promotion projects in Shanghai during the 14th Five-Year Plan.
Image source: WeChat "Culture on the Beach"
5. Jiangsu Province: 90 major cultural tourism projects have invested over one trillion yuan.
The "14th Five-Year Plan" for the development of culture and tourism in Jiangsu Province is clear. By 2025, Jiangsu will be built into a highland for cultural construction, a demonstration province for high-quality tourism development, and a model area for the in-depth integration of culture and tourism, so as to promote Jiangsu to become a world-famous tourist destination that fully demonstrates its charm of water charm and humanity. Set 18 indicators and planning targets, such as the cumulative investment in cultural and tourism industries exceeding one trillion yuan and the number of provincial and above global tourism demonstration zones increasing by about 15.
At the same time, the plan also selected 90 major projects directly under the provincial and municipal governments, forming the List of Jiangsu’s Cultural and Tourism Key Projects during the Tenth Five-Year Plan Period, including 20 cultural and tourism facilities, 25 cultural heritage protection and utilization projects and 45 cultural and tourism industry projects.The main indicators of cultural and tourism development in Jiangsu Province during the 14th Five-Year Plan period show that the accumulated investment in cultural and tourism industries in Jiangsu Province will exceed one trillion. The total scale has surpassed that of Beijing and Shanghai.
6. Zhejiang Province: The annual investment is 200 billion yuan, and the accumulated investment is 1 trillion yuan.
The "14th Five-Year Plan" for the development of tourism in Zhejiang Province puts forward that during the "14th Five-Year Plan" period, we should focus on high quality, competitiveness and modernization, and actively create a number of world-class cultural signs such as Liangzhu culture. Reach the national standard of global tourism demonstration province; Strive to build a national cultural highland, the best tourist destination in China, and a national model for the integration of culture and tourism.To contribute to the construction of "an important window to fully display the superiority of Socialism with Chinese characteristics’s system in the new era".
In the construction of major cultural tourism projects, Zhejiang Province proposed that,We will promote the construction of major cultural tourism projects such as "Four Poetic Roads", 10 island parks and 10 famous mountain parks, and complete an investment of 1 trillion yuan, with an annual investment of 200 billion yuan.Carry out the cultural promotion project, build the Grand Canal National Cultural Park in Zhejiang Province, and create Liangzhu culture, Shangshan culture, Yangming culture, Hehe culture, Nankong culture and Song Yun culture.100 cultural signsA number of cultural projects, such as Zhijiang Cultural Center, have been built; Implement the project of creating excellent literary works in the new era,Create 10 national leading well-known tourism performing arts brand projects.
7. Shandong Province: More than 200 key cultural tourism projects have been put into storage.
Shandong Province’s Cultural Tourism Integration Development Plan (2020-2025) proposes to give full play to Qilu’s cultural advantages, promote the deep integration of culture and tourism, vigorously develop fine tourism, build a red cultural tourism base and an excellent traditional cultural tourism base, and build a new highland and an internationally famous cultural tourism destination for cultural tourism integration.
In the construction of cultural tourism projects, we will implement five major projects, including the construction of the Grand Canal National Cultural Park (Shandong), the construction of the Qi Great Wall National Cultural Park, the inheritance and promotion of the Yellow River cultural protection, the improvement of the quality of tourist attractions, and the integration of cultural tourism in historical cities.A library of key cultural tourism projects in the Yellow River has been established, and more than 200 projects have been put into storage, with a planned total investment of over 570 billion yuan.In the past two years, a total of 29.62 million yuan has been subsidized to support 15 key cultural tourism projects along the Yellow River, driving the investment of key projects along the Yellow River to nearly 11 billion yuan.
8. Guangdong Province: 47 major cultural tourism projects involve 18 cities.
Guangdong province will build a high-quality modern cultural industry system and a modern tourism system, which will be the top priority of cultural and tourism development during the 14 th Five-Year Plan period. It is clearly stated in the Plan that by 2025, there will be 90 demonstration parks (bases) for cultural industries above the provincial level, 40 demonstration zones for the integration and development of cultural industries and tourism industries above the provincial level, 239 scenic spots above 4A level and 40 tourist resorts above the provincial level.
The Plan also released 47 major cultural and tourism projects in Guangdong Province during the 14th Five-Year Plan.Among them, there are 7 major provincial cultural and tourism projects, including Guangdong Art Museum, Guangdong Cantonese Opera Cultural Center, Guangdong People’s Art Center, Guangdong Underwater Cultural Heritage Protection Center, Long March National Cultural Park (Guangdong Section), Opium War Coastal Defence Site Park, etc. There are 40 major municipal cultural and tourism projects, including Guangzhou Changlong Guangdong Cultural Project and the first phase of Guangzhou "Yuying Valley" tourism.
9. Fujian Province: Supporting the development of cultural tourism with 79 major projects.
The "14th Five-Year Plan" special plan for the reform and development of culture and tourism in Fujian Province puts forward that by 2025, great achievements will be made in the construction of a strong cultural province and a global eco-tourism province, and the high-quality development in the field of culture and tourism will take an important step. The ranking of cultural industry and tourism industry in the whole country will be significantly improved, and Fujian’s position as an important natural and cultural tourism center in China, a tourism core area of the 21st Century Maritime Silk Road and a world-famous tourist destination will become more prominent.
The Plan makes it clear that in the next few years,Fujian will promote the reform and development of culture and tourism in the 14 th Five-Year Plan with 79 key cultural and tourism projects as the support.It is also proposed to give each 300,000 yuan pre-planning and design fee subsidy to major tourism landmark products and projects; For newly introduced domestic and foreign enterprises to invest in cultural and tourist attractions in Fujian, they will be rewarded with 3 million yuan each if they start construction and the actual investment in the first year exceeds 200 million yuan (excluding land and relocation expenses).
10. Hainan Province: 15 landmark projects and more than 100 key projects.
The development plan of tourism culture, radio and television sports in Hainan Province in the 14 th Five-Year Plan puts forward that Hainan will be in the 14 th Five-Year Plan periodWe will promote the construction of 15 provincial-level landmark projects, including the tourist highway around the island, the eco-tourism project and the province’s duty-free shopping system project, and build 7 provincial-level cultural tourism industrial parks and 40 key tourist resorts.By 2025, the total number of tourists will reach 110 million, the total tourism revenue will reach 180 billion yuan, and the number of inbound tourists will reach 2.6 million.
11. Hunan Province: Strive to achieve 1 trillion yuan in cultural tourism investment in five years.
The "14th Five-Year Plan" for the development of culture and tourism in Hunan Province clearly puts forward a new pattern of "554" for the development of cultural tourism in Hunan Province by constructing five integrated development plates of culture and tourism, five inter-provincial cultural tourism linkage zones and four cultural tourism corridors. Strive to increase the total annual income of tourism from 826.195 billion yuan in 2020 to about 1.3 trillion yuan by 2025, and the proportion of added value of tourism in GDP will increase from 6.18% in 2020 to about 6.5%.Strive to achieve cultural tourism investment of more than 1 trillion yuan in five years.
12. Jiangxi Province: 20 theme projects strive to become an important base of national cultural tourism industry.
The 14th Five-Year Plan for the Development of Culture and Tourism in Jiangxi Province puts forward that by 2025, the soft power of Jiangxi’s culture will be further improved, the degree of social civilization will be further improved, the spiritual life of the people will be increasingly enriched, and the role of cultural empowerment and tourism for the people and tourism will be comprehensively strengthened. Cultural undertakings, cultural industries and tourism will become a powerful driving force and important support for economic and social development, and an important base for national cultural and tourism industries.And put forward 11 main tasks and 20 theme projects.
13. Shaanxi Province: It is planned to invest 850 billion yuan to build 524 key cultural tourism projects.
The 14th Five-Year Plan for Cultural and Tourism Development in Shaanxi Province proposes to actively build a new pattern of cultural and tourism development of "one core, four corridors and three districts", promote the deep integration of cultural tourism and related industries, and constantly stimulate new kinetic energy and create new prosperity.During the Tenth Five-Year Plan period, it is planned to invest 850 billion yuan to build 524 new key projects.In-depth development of the cultural industry "100 thousand" cultivation project, the province’s existing national cultural industry demonstration park, 11 bases, 10 national animation enterprises, related enterprises revenue reached 2.588 billion yuan.
14. Guizhou Province: Sort out 995 key projects with a total investment of more than 5 million yuan.
The "14th Five-Year Plan" for the development of culture and tourism in Guizhou Province proposes that by 2025, the added value of tourism and related industries in the province will double on the basis of 2019, reaching more than 186 billion yuan, and the average annual growth rate of tourists in Guizhou will be more than 10%, and the per capita spending level of tourism will enter the first phalanx in the country.
In terms of project reserve, all parts of the province actively plan a number of 995 key cultural tourism projects such as high-quality scenic spots, cultural and business travel complexes, agricultural and cultural tourism complexes, hot spring health, summer vacation, tourism equipment manufacturing and rural tourism. Among them, there are 537 state-owned projects, 403 private projects and 32 mixed projects.By the end of October, the total investment of 995 key tourism projects had reached 88.79 billion yuan, accounting for 88.79% of the annual target. A total of 778 cultural tourism projects were signed, with a total contracted amount of 263.29049 billion yuan.
15. Jilin Province: Promote 52 key projects with a view to strengthening the ice and snow economy.
The Tenth Five-Year Plan for the development of culture and tourism in Jilin Province is clear, and it will take 5 to 10 years to realize that the total tourism revenue of Jilin Province will break through the scale of "trillion" and become a strong ice and snow economy province in China and a world-class ice and snow tourism destination. And focus on the overall goal to build a "project system" with great potential.Planned 34 major tourism projects and 18 major ice and snow economic projects that were built and promoted by the whole province during the "14 th Five-Year Plan" period.
16. Liaoning Province: Taking 68 key projects as the general starting point.
The "14th Five-Year Plan" for the development of culture and tourism in Liaoning Province puts forward that by 2025, cultural undertakings, cultural industries and tourism will become a powerful driving force and important support for Liaoning’s economic and social development and comprehensive strength competition, initially forming a leisure tourism destination in Northeast Asia and marching towards a world-famous ecological leisure tourism destination. With a view to filling shortcomings, strong and weak items and increasing stamina, 68 key projects in 9 columns were designed as the main starting point for the implementation of the Plan.
17. Heilongjiang Province: Building a new pattern of global tourism with eight major projects.
According to the 14th Five-Year Plan for Cultural and Tourism Development in Heilongjiang Province, by 2025, the leading position of China’s ice and snow tourism destination will be further consolidated, and the international ice and snow tourism resort, China’s eco-health tourism destination and China’s self-driving and outdoor sports tourism destination will be initially established.Focus on building 11 tourism hub cities, building 5 comprehensive tourism clusters, planning 8 theme tourism clusters, improving 13 key tourism traffic links, and focusing on building 25 important nodes of "must-visit".
18. Gansu Province: Focus on "One Project, Ten Systems" to Promote Key Projects
The 14th Five-Year Plan for the Development of Culture and Tourism in Gansu Province puts forward that by 2025, the development level of cultural undertakings, cultural industries and tourism will be continuously improved, and the "one project and ten major systems" will make remarkable progress. The role of culture in building souls, empowering culture, serving the people and promoting tourism will be fully highlighted, and cultural tourism will become a powerful driving force and important support for the economic and social development and comprehensive competitiveness of Gansu Province.And through 15 columns, 83 key initiatives and engineering projects are listed, and efforts are made to enhance the operability of the Plan.
19. Ningxia: concentrate on organizing and implementing a number of key brand projects.
The 14th Five-Year Plan for Cultural and Tourism Development of Ningxia Hui Autonomous Region puts forward that Ningxia will focus on promoting the construction of the Yellow River cultural heritage demonstration area, creating a national tourism demonstration area and creating a demonstration area for the integration of cultural tourism. By 2025, tourist destinations, transit stations and international tourist destinations in the northwest will be initially formed.At the same time, the province focused on the construction of the Yellow River, the Great Wall and the Long March National Cultural Park, and concentrated on organizing and implementing a number of key brand projects.
20. Chongqing Municipality: Promote the construction of 100 key cultural industry projects.
The "14th Five-Year Plan" of Chongqing’s cultural industry development proposes that by 2025, a national cultural industry center city will be built, and an innovative highland of digital cultural industry, a highland of cultural and artistic fashion and creativity, a highland of integrated development of cultural industry and tourism industry, and a highland of research and development of cultural goods and equipment will be built.And clearly promote the construction of 100 key cultural industry projects, support the implementation of a number of international cooperation projects, and create more quality projects with independent intellectual property rights, market competitiveness and brand influence.In addition, the list of major projects in Chongqing’s "14th Five-Year Plan" also includes 71 key cultural and tourism industry projects.
21. Guangxi: The amount of 33 major cultural tourism projects signed is nearly 100 billion yuan.
According to relevant media reports, in late October, 2021 Guangxi (Beihai) Cultural Tourism Promotion Conference and Signing Ceremony of Major Projects were held in Beihai.A total of 33 cultural tourism projects were signed this time, with a total amount of more than 93 billion yuan. The projects include cultural tourism complex, cultural tourism industrial park, big health tourism and tourism infrastructure and capital cooperation.This also marks that the construction of major cultural tourism projects in Guangxi during the 14 th Five-Year Plan officially kicked off.
22. Xinjiang: The total amount of 37 major projects signed is nearly 69.5 billion yuan.
According to the investment platform of "Investing in Xinjiang":In 2021, the "Invest in Xinjiang" platform released 300 major cultural and tourism industry projects with a total investment of 104.208 billion yuan, of which more than 80% were concentrated in scenic spot development projects.On November 27th, at the 15th Xinjiang Winter Tourism Industry Fair and 2021 Northwest China Tourism Marketing Conference, 37 major cultural tourism projects in 12 prefectures in Xinjiang were signed successively, with a total contracted amount of nearly 69.5 billion yuan, involving transportation, hotels, resorts and other fields.
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After sorting out the inventory, among the key cultural tourism projects of the above 22 provinces in the "14 th Five-Year Plan", there are 5 provinces that plan to invest more than one trillion yuan, namely Beijing, Jiangsu, Zhejiang, Hunan and Guizhou; There are 11 provinces with more than 100 planned projects, of which more than 200 are Guizhou (995), Shaanxi (524), Xinjiang (more than 300) and Shandong (more than 200), and the remaining 7 provinces have more than 100, and the total investment exceeds 100 billion.
It is estimated that the total number of planned projects and investment projects in these 22 provinces exceeds 3,000, and the estimated investment exceeds 10 trillion yuan. Such a large-scale investment in cultural tourism projects reflects the strong self-confidence and firm determination of all localities to promote the high-quality development of the cultural and tourism industries, and will certainly inject infinite vitality and motivation into the upcoming new journey of cultural tourism in 2022.
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