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As a global sport, basketball has attracted the attention of many fans, and it has also become an important field for many sports brands to compete for layout. Recently, Adidas once again increased the basketball category, and signed many years’ shoes and clothing endorsement contracts with Grady Dick, the 13th pick of the NBA lottery, and Jay Hood-Shifino, a young Laker.

As rookies in the first draft, Grady Dick and Jay Hood-Shifino showed their excellent basketball talents and won the favor of Adidas by virtue of the vast basketball market behind their parent team. Adidas’ brand endorsement contract is not only expected to bring business opportunities to the players themselves, but also shows Adidas’ ambition in the basketball field.

The continuous overweight of basketball categories shows Adidas’ recognition of the importance of the basketball market. The signing of contracts with Grady Dick and Hood Shifino has also enabled Adidas to add two new stars to the NBA player endorsement, enriching the basketball spokesperson matrix. This is undoubtedly an important strategic move and lays a solid foundation for Adidas to make greater breakthroughs in the basketball market in the future.

As a world-renowned sports brand, Adidas has been committed to promoting the spread and development of basketball culture, not only continuously paying attention to and supporting the younger generation of basketball talents, but also deeply combining the brand with basketball culture. It is understood that Adidas’ new basketball shoes series "Chapter 03" was officially unveiled. This series continues the "bread" shape of classic Crazy boots, incorporates modern elements, and releases fashion beauty with the simple design of black and white. The shoe body is covered with dynamic synthetic fiber and TPU material, and the detailed elements such as zipper mesh cover make it glow with the charm of future combat boots. In addition, the brand-new Harden Vol.7 also brought surprises to the fans, and the vamp covered with mustard yellow showed the unique and simple aesthetics different from other practical shoes.

Basketball is not only a competitive sport, but also a part of fashion culture. As an important part of basketball culture, sneakers are not only related to sports performance, but also related to fashion trends. I hope Adidas will bring more cultural inheritance and collision, and create more legendary moments belonging to basketball!

This season, the team has successively introduced Levan and Rafinha, which has achieved good results. Barcelona hopes to continue to upgrade its frontcourt position this summer, while some players with poor performance will be purged. Fati and Phelan Torres are undoubtedly inferior to others in the frontcourt. In terms of reinforcement, Barcelona intends to introduce Rocco, while in terms of cleaning, Fati and Phelan Torres are the two frontcourt players who are most likely to leave the team. In order to have enough funds to continue the upgrade and reinforcement of the frontcourt, Barcelona may consider selling one of Fati and Phelan Torres.

Fati, the new Barcelona No.10 is obviously not as good as the previous No.10 players of the club, and it is difficult for people to see any signs of improvement. Fati’s future in Barcelona has become increasingly uncertain, and now the club is more inclined to sell it to recover funds, rather than give time to prove itself. Fati’s own performance is unstable, and it also affects other players on Barcelona’s offensive end from time to time. The most classic scene is that Fati grabbed Levan, who was in a better position, so that the latter failed to make a header attack. Fati failed to have a good chemical reaction with other teams in the frontcourt, but it had the opposite effect. The data of 6 goals and 3 assists in 36 games seems not bad, but Fati did more harm than good in the frontcourt.

Fortunately, Fati still has a market, and several top teams in the Premier League want to introduce this Barcelona frontcourt player. Therefore, as long as Barcelona is willing to push Fati into the transfer market, I believe it can be sold at a good price. As for Phelan Torres, he only came to Barcelona in January last year, and this season has actually begun the first full season of his career in Barcelona. However, the club is obviously not satisfied with Phelan Torres’ performance on the court. Poor ability to seize opportunities, whether it is personal scoring or organizing assists, has not played the role and effect expected by the coach. Phelan-Torres Espiba has a low presence on the offensive end, which has actually lasted for a long time.

People don’t see any signs of recovery in Phelan Torres. Phelan Torres is not as good as Dembele in breaking and killing on the flank. The latter can not only play a critical role, but also always send assists to his teammates. Barcelona hopes to sell Phelan Torres this summer. At the beginning, it cost 55 million euros to introduce him from Manchester City, and the capital cost is a little. Now it seems that this transaction is obviously disappointing and at a loss. Phelan Torres has played 32 games for Barcelona so far this season, of which only 13 started and scored 5 goals and 1 assist. It’s worse than Fati in data.

For Barcelona fans, compared with Fati, the club is actually more inclined to sell Phelan Torres. After all, the former comes from the team’s own youth training, and the fans still hope Fati can play and show his due role on the court. Phelan Torres is not from Barcelona, but from Valencia. Phelan Torres made a name for himself in Valencia and attracted the attention of Manchester City. During his time at Manchester City, Phelan Torres’ performance was remarkable. However, due to Barcelona’s invitation, fans have the idea of returning to La Liga. Manchester City chose to follow Phelan Torres’ wishes and the deal was successfully concluded. However, it is a pity that Phelan Torres, who returned to La Liga, played an outstanding performance in Valencia and even Manchester City, but now he is facing the fate of being purged.