CCTV News:The Survey of Good Life in China pays special attention to the consumption characteristics of married men. Where do they spend more? What are the differences between the consumption characteristics of married men in different regions? Let’s take a look.
According to the data of China Good Life Survey, married men have a strong sense of family responsibility. Cars, housing and insurance are their favorite consumption, and their consumption in these three aspects is obviously higher than that of men in other States. At the same time, however, they have the greatest pressure to shoulder family responsibilities, and they spend the least on entertainment consumption such as tourism, culture and entertainment. Another interesting discovery is that responsible married men are more eager to get promoted in education and training. Being a good husband, a good father and a good son, married men seem to be working hard on this road.
In the comparison of married men’s consumption expenditure in seven regions, the survey found that married men in South China love to buy houses most, men in Southwest China love to buy cars most, people in Northwest China love fitness more, and people in Northeast China prefer digital products such as computers and mobile phones. Married men in North China have a great demand for self-improvement and pay more attention to health preservation.
In the comparison of different types of cities, married men in first-tier cities spend far more on housing than married men in second-and third-tier cities, while married men in second-and third-tier cities spend significantly more on health care, cars and tourism than those in first-tier cities. In contrast, married men in first-tier cities are under greater pressure and have no life to settle down.
No matter where they are, married men in the first, second and third tier cities are surprisingly consistent in spending on education and training. According to the data of the past ten years, married men in different types of cities have reached a high degree of unity in education and training expenditure for the first time.
Married men generally pursue high-profile education and training consumption. Where do they spend all their money? A more in-depth survey on the Internet found that more than 70% of married men who have a high willingness to spend on education and training actually spend money on their children’s education. What a pity for inherit the wind!
What do married men choose to do in their leisure time in a day? A large survey found that between "family" and "self", the art of "carrying water" by married men has been perfected. Nearly half of the married men are willing to undertake the trivial housework during this time, 38.96% of them just want to "quietly" brush their mobile phones, 36.98% choose to watch the world through TV, and 31.12% are willing to experience life in a sweat.