Cultural observation, digital fashion, the real "emperor’s new clothes"?

"If you are in the metauniverse every day, you will need virtual fashion and digital tools."
Digital fashion, the real "emperor’s new clothes"?
2022-06-02 Source: Volkswagen Daily 12th Edition
□ Our reporter Zhu Zikai
Will you buy a dress that you can’t wear? Not long ago, Xiaohongshu and Xintiandi launched 18 limited-edition virtual fashion new products, covering 9 brands such as ANNAKIKI and CHENPENG. A dazzling array of fashions were made into digital collections, which were sold out in a short time even if they could not be worn in the real world. "You can’t get it, you can only cover the virtual pattern on the buyer through 3D modeling, and make the virtual fashion fit the skin better and produce a photo through computer scanning and capturing actions." A little red book blogger, Miss Chill Zhiqiu, explained the magic of virtual fashion in this way. She confidently predicted that virtual fashion is an irresistible trend in the future. Not only that, people can also buy digital fashion with collectible value and resale. In 2019, digital fashion named "Rainbow" was sold at a high price of $9,500 in new york, USA.
Digital fashion, just the tip of the iceberg, hides a huge digital fashion market behind it. In fact, it’s not just Little Red Books that are aiming at digital fashion. Tik Tok, a subsidiary of Byte, plans to launch a business called "pheagee" to create a brand-new digital fashion community. Tencent upgraded the super QQ show based on QQ show, and cited an application scenario for virtual fashion, which attracted traditional clothing enterprises such as Li Ning to launch joint-name digital clothing. Internet companies compete for layout, and digital fashion has become the next outlet, which is accompanied by the public’s torture of its actual value.
overturn
The Research Report on Fashion Industry Consumption in China in 2021-Revival of the National Tide shows that the driving force of fashion industry development is closely related to the four major forces of industry, science and technology, culture and commerce. The impact of scientific and technological innovation on fashion format is particularly prominent. The emergence of digital fashion has directly subverted the expression of fashion industry and people’s consumption patterns.
The direct cause of subversion is the introduction of Metauniverse and NFT, one of which establishes a new space to connect the virtual world with the real world, and the other provides a value realization system, which makes digital fashion products have value-added space and collection value. As we all know, blockchain technology, interactive technology, electronic game technology, artificial intelligence technology, network and computing technology, and Internet of Things technology are the six supporting technologies of the metauniverse. NFT is an important technology to support the meta-cosmic economic system, which generates unique digital vouchers for specific products and realizes real and feasible digital distribution, purchase, collection and use. Therefore, consumers have become an important form of participating in the metauniverse by purchasing NFT.
Sun Ruizhe, president of China National Textile and Apparel Council, believes that "fashion industry, as a highly condensed material creation and cultural power, has strong penetration, extensive radiation and profound appeal." It can be said that there is no sense of contradiction in its combination with the meta-universe. Digitalization makes the forms of fashion more diverse, especially under the influence of the epidemic, which can break the limitations of space, make fashion, culture and technology perfectly fit together, and form an unprecedented consumption experience and extremely impactful visual presentation. From March 24th to March 27th this year, Decentraland held the world’s first Metauniverse Fashion Week, in which dozens of brands such as Selfridges, Jacob&Co, Franck Muller, Garrett Leight, Cavalli and digital fashion companies participated.
In the first Meta-Universe Fashion Week, netizens from all over the world logged on related websites and shuttled through the event with a cartoon image. In the shining fashion week scene, people can not only see the latest works of brand designers and more than 500 fashion models, but also buy virtual and physical clothing of brands. In addition, many brands have opened digital boutiques, including high-end watches and handbags. Users buy these NFT products to show their identity and position in the meta-universe.
Obviously, this trend is spreading and growing in the fashion circle. The reporter found out that China International Fashion Week recently announced that it has joined forces with 14 brands and launched several sets of digital clothes at @NFTCN, with the highest release price of 9890 yuan. Among them, the release price of "361 degrees I am the future of the East" virtual clothing is 361 yuan, and one copy is limited; Shenzhen Fashion Week held in April also introduced the concept of meta-universe for the first time. In the digital modeling venues, digital models walked on the runway in fashion, realizing the effect of "new season ready-to-wear and virtual clothing co-exhibition, real models interacting with virtual idols". This immersive experience of virtual and real transformation is more like a sci-fi adventure for many viewers, which is impressive.
mix together
Digital fashion has broken the restriction of physical conditions on fashion, and time, space, materials and cost are no longer the obstacles to the expression of fashion ideas. Free and unconstrained style, free and unrestrained, unprecedented … Here, human imagination can be unlimited. From this perspective, digital fashion is no longer related to the body, but the expression of people’s desires, reflecting people’s psychological characteristics of pursuing personalized consumption. Kira Qiya, a fashion blogger, has worn virtual fashions many times. She believes that the reason why she is keen on them is that "they completely get rid of the influence of gravity and the limitation of fabrics, which opens a new era for fashion design".
Like the "Rainbow" digital fashion mentioned at the beginning of the article, the relevant person analyzed that "Rainbow imitates the laser PVC material, creating a fluttering and anti-aerodynamic effect." Fashion design like this is basically difficult to realize in physical space. Rainbow comes from ——The Fabricant, a company specializing in digital fashion design, which was founded in Amsterdam, the Netherlands. They use 3D modeling technology to make clothes, without using related fabrics, so that real models can try them on. "Pure digital visual display creates a unique sense of modeling and brings people’ surprises that real clothes can’t give’." It is this kind of "unlimited" that digital fashion can break the physical boundaries, integrate with different formats, and collide with sparks.
Some fashion brand companies have successfully explored the communication with game companies and technology companies, and took this opportunity to create a unique fashion perspective. Electronic games have become a perfect medium. The video game project "Afterworld:The Age of Tomorrow" launched by Balenciaga, a fashion brand, for the Fall/Winter 2021 fashion show, players wake up from a store, go to a future city street and embark on an interesting and exciting heroic journey. During the whole game, all characters can choose brand series modeling fashion as their own image. Once the game was launched, it triggered a hot discussion in the market, and many players’ test videos were born.
The game focuses on interactivity and immersion, and players participate in it for specific purposes. In the game, players have long had the consumption habit of buying "skin" and the dress requirements of players’ images, which coincides with the consumption concept of digital fashion-from another perspective, digital clothing is more like the "skin" of virtual images in the online world. "If you are in the metauniverse every day, you will need virtual fashion and digital tools." Zuckerberg, the founder of Facebook, has publicly stated. In this field, Balenciaga is not the only explorer. Fashion brands that create fashion shows and launch digital fashion on the game platform emerge one after another. Brand Louis Vuitton created the "Louis The Game" mobile game, and you can get an exclusive customized NFT gold postcard by completing a specific task. Gucci launched the permanent virtual space "Gucci Town" on the online game platform Roblox. As a small game, players can buy virtual Gucci products for their game avatars, and Gucci officially stated that "the virtual clothing in the game uses Roblox’s new’ layered clothing’ technology."
future
The most fundamental feature of fashion is that it wants to be consistent with popular groups and different from others. This is a mixture of contradictions and a full expression of self-personality. Focusing on fashion consumption, creative industrial clusters formed in the fields of clothing, beauty, lifestyle and so on make the connotation and extension of fashion industry constantly deduced with the times. In the future, fashion seems to have unlimited possibilities.
Digital fashion, after all, is the product of the virtual world. Visible but intangible, virtual fashion has been ridiculed as "the emperor’s new clothes", which can neither be worn nor kept warm. However, with the sharp increase in online consumer demand, the arrival of Generation Z on the mainstream consumer stage, and the increasing number of related application scenarios, digital fashion has increasingly become the real "emperor’s new clothes". According to the 2021 Digital Fashion Report released by Lyst, a British fashion shopping search platform, in cooperation with The Fabricant, a digital fashion company, about 3.5 billion people in the world are digital fashion customers. "Kira Qiya" bought a digital collection "The Skirt of Void", which is limited to three pieces in the world and has a unique serial number. The product comes from the virtual fashion house of China international student designers. "It can be expected that this skirt will have irreplaceable value in the future." She said.
Digital fashion has promoted the fashion industry to exert greater economic and social benefits and is changing the industry system. According to an academic research, it is a new brand promotion method based on digital technology. Technology companies, game companies and digital fashion companies jointly create brand digital products, which become the driver and creative source of technology fashion. By building the consumption chain of digital fashion industry, the marketing mode of fashion industry will change to the advanced form of "community marketing", which can further enhance consumer stickiness and export brand culture and values; Promote the digital transformation of fashion brands and "create a shared private domain between virtual space and physical space". Balenciaga has cooperated with a game platform to design a series of fashionable NFT. Based on these digital collections, Balenciaga’s offline stores have also created a brand-new physical clothing series. Nowadays, it is widely believed in the industry that digital ways are used to drive cross-border win-win fashion brands.
"The virtual world is a space full of imagination, but this does not exclude its commonality with the real world." It is a popular practice for many brands to provide digital products online and launch derivative benefits offline. At the same time, the domestic fashion industry has firmly grasped this development trend, and digital fashion has opened up different dimensions of exploration. QQ Hyun Dance cooperates with Li Ning to launch virtual concept store and virtual fashion. Super QQ Show is poised to lead a new era of online virtual social interaction. Domestic high-end fashion brand Gelisi launched the brand avatar @ ELISA … Compared with the physical industry, digital fashion saves production costs such as materials and transportation, and reduces the waste of resources. Sustainable fashion may be an important proposition in the future.
Reporting/feedback

International Children’s Ski Festival: More than 200 children in Qinghai enjoy plateau ice.

The picture shows Qinghai teenagers riding "caterpillars" in the snow field. Photo by Yuan Shuai
The picture shows Qinghai teenagers interacting in the snow field. Photo by Yuan Shuai
The picture shows teenagers preparing ski equipment. Photo by Yuan Shuai
The picture shows Qinghai teenagers preparing for skiing. Photo by Yuan Shuai
The picture shows teenagers playing snow circles on the snowy road. Photo by Yuan Shuai
The picture shows Qinghai teenagers receiving professional skiing guidance. Photo by Yuan Shuai
The picture shows teenagers in the snow field. Photo by Yuan Shuai
January 21st is the World Snow Day and International Children’s Skiing Festival established by the International Skiing Federation. On the same day, the World Snow Day and the International Children’s Ski Festival, a series of activities of "Running Teenagers" in the 10th national mass snow season, sponsored by Qinghai Winter Project and Outdoor Sports Management Center and Xining Sports Bureau, were held in Datong County, Xining City. More than 200 teenagers from Qinghai Province participated in the activity.
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Shuhe Technology promotes the transformation of talent structure and is committed to building a highland where financial talents gather.

Looking back on 2023, it was a year when the old concept of "financial technology" gained new vitality. On the technical side, a new generation of artificial intelligence technology represented by the big model is accelerating the change of the financial industry, and the big model of the financial industry has become a wave of attention on the tide of the big model. At the same time, on the application side, digital intelligence has become an important trend in the development of the financial industry, financial service experience and service efficiency have been reshaped, and many scenarios such as customer acquisition, marketing and risk control have been transformed. As one of the "pioneers" in the financial technology industry, Shuhe Technology has transformed itself into a powerful digital service capability in inclusive finance, solving the pain points of credit and dredging capillaries.
With the deepening of financial digital transformation, the strategic position of financial technology is rising. Talent is the first core element of financial development, and in the process of high-quality development, it is inseparable from the "engine role" of financial talents. In the future, the financial industry will continue to pay attention to the compound talents of financial technology and the state of "thirst for talents", and it will become the general trend to seize the highland of talents. At present, among the nearly 1,000 employees of Shuhe Technology, 60% are engaged in technical and other related work. Among them, campus recruitment is the backbone of digital talent reserve. In 2022, the number of digital talents recruited by schools doubled compared with last year. The proportion of talents in 211 and 985 colleges increased by 14% year-on-year. In addition, Shuhe Technology followed the company’s business strategy and promoted the transformation of talent structure. In 2022, its risk personnel increased by 13.6%, strategy personnel increased by 9.9, and technical personnel increased by 5.8%.
Under the wave of digitalization, how to realize the digital transformation of the financial industry, represented by financial technology enterprises, is the focus of the industry. As an industry closely integrated with digital technology, how should financial technology enterprises seize this new opportunity and meet new challenges? The digital capability of Shuhe Technology has obtained a number of national authoritative certifications, including Zhuoxin Big Data Certification, VERC Certification for Security and Privacy, and Grade III Certification from the Ministry of Public Security. In the inspection of the National Computer Virus Emergency Response Center, it passed all the steps of applying for authentication, preparing materials, submitting materials, and testing by testing institutions at one time, and obtained three-level authentication in the two tests of APP privacy and security.
Looking forward to the future, the road is broad. With the blessing of digital transformation and digital technology ecological partners, the financial industry is linking the key nodes of everyone’s life with intelligent and warm financial services, thus serving the real economy and the public’s better life. In the next step, Shuhe Technology will always adhere to innovation as the guide and talents as the core, and strive to build digital financial talents and industrial highlands and contribute more to the development of the financial industry.
Reporting/feedback

CCTV.com


   







 The pale Tuocha on the left of the picture is bad tea that has been mildewed, and the high-quality aged Pu ‘er on the right.


    







Pu ‘er tea is more valuable as a cultural relic than tea itself in the eyes of collectors, which makes many tea merchants fake old Pu ‘er tea.


   







 The tea fermented after large leaves are planted in bulk is commonly known as Pu ‘er tea.


    







This is the so-called 30-year-old fake "golden marble"


    Pu ‘er tea is hailed as an "antique" that can be drunk, and many people believe that the more it is stored, the more valuable it is. Illegal businessmen seize the opportunity to use various means to turn new tea into old tea at high prices. According to experts in the industry, exaggerating the year, making a musty smell in a wet warehouse and adding chemicals are the most commonly used methods in the market. In addition, by changing the packaging, non-brand old tea is faked as brand old tea.


    In the past 30 years, "Golden Marbles" have won hundreds of dollars.


    Uncovering the Fake: The "Golden Marbles" came into the market only after 1992.


    Zou Jiaju, executive vice president and secretary general of Yunnan Tea Association, told the reporter: "A friend told me with great interest that he spent hundreds of yuan to buy a 30-year-old’ golden marble’ and invited me to have a drink. I laughed at him for being cheated."


    In order to prove his judgment, Zou Jiaju told the reporter a history: in 1992, Xiang Jinshan, Geng Qingguo and Zhai Yuanhong, employees of Kunming Tea Factory under Yunnan Tea Import and Export Corporation, jointly designed a three-piece stamping machine to produce a 5-gram disposable Miniature Tuocha with the official name of "mini" (English mini) at that time. Later, it was orally renamed as "Golden Marbles" and later filed a technical patent with the State Patent Office. Later, Zhai Yuanhong designed a two-piece stamping machine and applied for the corresponding technical patent. "It can be seen that the’ Golden Marbles’ will not be available until after 1992. How can there be a’ Golden Marbles’ with a 30-year shelf life? Therefore, the’ golden marble’ that my friend said has been stored for 30 years is by no means true. " Zou Jiaju said positively.


    80-year-old tea still has pectin


    Expose the fake: pectin will evaporate if it is stored for more than 30 years.


    Tea contains a certain amount of pectin, but with the passage of time, microorganisms will gradually decompose pectin. For old tea with a storage period of more than 30 years, pectin has long been transformed and volatilized. However, some teas on the market that claim to be decades old, if you look carefully, still have pectin. Obviously, such teas must have lied about their age.


    "pectin is the main substance that constitutes the interlayer of tea cells. It is an amorphous colloid with strong hydrophilicity, adhesion and softness, which can make adjacent cells stick together. In the process of tea kneading, cells are broken and pectin comes out. " Zou Jiaju said: "During the Republic of China, there was no power equipment in Xishuangbanna tea area, and the pressed tea processing relied on human stone molds. The artificial pressure is limited, and the pressed tea in the period without electricity is relatively loose, which depends on the adhesion of pectin to a certain extent. With the passage of time, microorganisms will gradually decompose pectin. The pectin of old tea with a storage period of more than 30 years has long been transformed and volatilized, and the connection of tea pieces mainly depends on the pull of shape shaping. In addition, other impurities are often based on pectin, pectin volatilizes, and fluff or other impurities will be reduced accordingly. "


    Zou Jiaju told the reporter an example: "A friend invited me to have tea, and it was agreed in advance that it was decades-old tea. Tea is packed in a well-designed paper seal, about 10 grams. He introduced that this tea has been aged for more than 80 years, and the value of a bubble is 1500 yuan. ""Well, it was in the early years of the Republic of China when tea was made. I saw that two thirds of the tea leaves were caked and one third had been scattered. After careful observation, the connecting pectin in the caked part is still working. Obviously, this is a piece of tea with false age. "


    The truth of "20-year-old tea" in bud head explosion


    Uncover the fake: there will be no buds in the tea in 1985.


    Zou Jiaju also told an example of a 3-year-old tea pretending to be a 20-year-old tea: "In the Spring Festival of 2005, my friend’s family spent 3,000 yuan to buy two pieces of Pu ‘er cake tea that was said to have been produced before 1985. After brewing, the tea tastes bitter and has a light smell of pile fermentation. The tea soup is full of fluff and a faint smell of smoke. It can be concluded that the storage time of this tea is not more than 3 years, because only the storage life is very short.


    There is also a historical background to prove that the age of this tea is not 20 years. You know, from 1983 to 1985, the price of bud tips in sun-dried green tea was very high, and the market was good. When processing pressed tea of raw tea, manufacturers would use a little bud tips to spread the flour, but there would definitely be no white bud tips in the middle and back of the tea. Under normal circumstances, Pu ‘er tea cakes and Pu ‘er tea bricks are not even sprinkled.


    It was not until around 1995 that the buds were proved to be too low in polyphenols to produce Pu ‘er tea, and these once noble buds and young leaves were gradually squeezed into all kinds of pressed teas with thick and big bodies. The two tea cakes bought by my friend’s family were pressed into the bud head from the outside. Obviously, it could not have been produced before 1985, at least after the price of the bud head was reduced in 1995. "Zou Jiaju said.


    "Most of the old tea in the market is fake."


    Zou Jiaju said that some so-called experts are completely irresponsible in writing books. If they have any "goods" in their hands, they will fabricate history and raise prices. "Some maps are too outrageous. The production of Fenghuang Tuocha in Nanjian was in the 1990 s, but it was said by some people that it was in the 1970 s." Zou Jiaju said, "Most of the so-called aged Pu ‘er tea sold in the market now is not true. Pu’ er tea consumers, especially Pu’ er tea operators, can’t buy tea only by ear, only by attractive labels, and they should be carefully identified. "


    Pu-erh fermented in wet warehouse is moldy and "wet to death"


    How to determine whether "wet warehouse tea" is good tea or bad tea? There are different voices in the tea industry, but they all agree that the practice of "wet warehouse tea pretending to be old tea" is to deceive consumers. In fact, some unscrupulous tea merchants moved their tea products into caves with high humidity in Yunnan, Guizhou and other places, accelerated aging and fermented mildew, hoping to speculate on the year and make old Pu ‘er tea, which not only violated the natural oxidation and fermentation law of tea endoplasm, but also made Pu ‘er tea lose its health care function, but also harmed people’s health.


    Store wet caves for tea fermentation.


    "’Wet warehouse’ refers to some tea merchants who store fresh raw Pu ‘er tea in places with poor ventilation and high humidity, such as kilns, air-raid shelters, earth houses, etc. In order to make fresh raw Pu ‘er tea be drunk early, which is easy to cause the breeding of Aspergillus in tea and accelerate the aging. This Aspergillus oxidation is called fermentation after wet warehouse. However, wet-stored Pu ‘er tea completely destroyed the tea fiber, changed the original essence of tea, and violated the law of natural oxidation and fermentation of tea endoplasm. " Chen Guozhang, a senior tea man and chairman of Tea Art Paradise (China) Co., Ltd., said that he always advocated storing Pu ‘er tea in a "dry warehouse", that is, the tea leaves were fermented in Fang Chen in an environment with moderate temperature and humidity, ventilation, freshness and no odor, which not only preserved the authenticity of Pu ‘er tea, but also increased the value of tea tasting.


    High humidity makes tea moldy and wet to death.


    In order to give reporters a vivid understanding, Chen Guozhang took out a sample used for giving lectures to members of Pu ‘er Club on weekdays-Pu ‘er tea aged in wet warehouse, and compared it with Pu ‘er tea stored in Fang Chen and well preserved. The reporter found that the Tuocha aged in the wet warehouse has been mildewed and grown hoarfrost, while another brick tea block aged in the wet warehouse is dim and yellow. The moldy Tuocha with hoarfrost smells like bran, while the yellow brick tea has a musty smell.


    "Both are bad teas, which one is worse?" The reporter asked. Chen Guozhang replied: "The yellow one (different from the golden fungus" Jinhua ",which should be evaluated in a scientific and correct manner) is even worse, but the yellow one is not as conspicuous as the white one. In fact, the tea has been" wet to death "!"


    Chen Guozhang explained that tea leaves stored in wet warehouses are prone to mildew due to too much water, and the tea leaves with severe mildew will grow hoarfrost. If they are not returned to the warehouse in time for air drying, hoarfrost will turn into yellow mold (Aspergillus flavus). Now, some people say that "the milder Pu ‘er tea is, the better", but it is not. The essence of moldy tea has deteriorated. Too much water encourages the growth of white, black, green and yellow bacteria. Drinking tea was supposed to help health, but drinking this kind of tea has the opposite effect.


    Natural wet storage can age tea, and artificial fermentation will destroy tea products.


    In addition, some tea industry experts do not deny the practice of wet storage, but it is difficult to master the technology of aging good tea products in wet storage. If the humidity is too high or inappropriate, the goods are prone to black mold and green mold and become bad tea. At present, many people in the market use bad "wet warehouse tea" to pretend to be old tea and dry warehouse old tea.


    When the humidity exceeds 85%, tea will become moldy.


    Shi Kunmu, a senior tea man in Taiwan Province and one of the top ten outstanding figures of Pu ‘er tea in the world, said: "If there are two pieces of dry-stored tea and wet-stored tea in the 1950s, I will definitely choose to drink dry-stored tea, but it doesn’t mean that wet-stored tea is not good, but my personal taste is different. In fact, the existing old tea is basically wet warehouse tea, and even the old tea with a cake of 200,000 yuan is wet warehouse tea. We must know that when the relative humidity of the air exceeds 85%, the stored Pu ‘er tea will be moldy. For example, the annual average relative humidity in Guangzhou is 88%. In the past, Guangdong and Hong Kong, which were important places for storing tea, were actually’ natural wet warehouses’, and there were basically no dry warehouses for old tea. "


    Shi Kunmu told reporters that in Hong Kong, the so-called "warehousing" means that the environment of Pu ‘er tea is artificially controlled without natural storage. In Guangdong, there are similar ways to accelerate the aging of Pu ‘er tea, such as building a tin house and entering an air-raid shelter. "As long as the tea produced by these artificial methods is not too outrageous, there is no direct evidence of adverse effects on the human body according to the standards of modern medical inspection. Sometimes, the temperature, humidity and time are properly handled. However, it is not only immoral, but also harmful to people’s health to use the year of speculation and use fraud to mislead consumers.


    It is difficult to age tea in wet warehouse.


    Regarding the problem of "wet warehouse", Zou Jiaju, executive vice president and secretary-general of Yunnan Tea Association, also said that the prerequisite for microbial fermentation is a certain amount of water, temperature and oxygen. Without water, it will not ferment, just like there will be no life on the planet without water.


    For example, he said, "I got together with the Hong Kong and Kowloon Tea Chamber of Commerce and said that some people sealed raw tea cakes with plastic paper decades ago, but it changed little after opening them. The reason is just like what we usually call a dry warehouse. The less moisture in the dry warehouse, the slower the aging speed of tea. Many Pu ‘er tea books hold the dry warehouse to the sky, but they don’t know that there is no certain moisture and humidity. Where can microorganisms survive and multiply? "


    "I often observe in the fermentation workshops of Kunming Tea Factory, Xiaguan Tea Factory and Menghai Tea Factory. I have a good grasp of technology and normal white hair, which is good tea; The temperature of the pile is high, the tea embryo is burned, the temperature is low, and black hair appears on the surface of the pile, which is bad tea. " Zou Jiaju believes that these are due to improper technical mastery, too high or inappropriate humidity, and black mold and green mold appear in some goods. Because of the technical difficulty, how can we produce such a large batch of aged tea?


    Year of speculation of tea merchants borrowing warehouses


    "After rapid aging, raw tea products have the advantage of immediately reducing the bitterness, turning the soup red and making it smooth and sweet. The cooked tea can quickly remove the smell of the pile (new taste and fishy smell), and the soup is smooth and has obvious old fragrance. What they have in common is that the pungent taste of new tea can disappear quickly when they enter the warehouse. " Although Shi Kunmu affirmed the "wet warehouse", he said that there are five negative effects in warehousing: the storage process is costly and the possibility of mildew is greatly increased; Appearance and cake surface gloss disappear; The smell of warehouse will never disappear; The same batch of tea has great differences in aroma, taste and appearance; Compared with the tea that has not been put into the warehouse, the smell of the warehouse is stringy and the aroma of the taste is lost.


    "It is not necessarily bad to enter the warehouse, but entering the warehouse is often used by tea merchants as a means of hype year to mislead consumers into wrong ideas." Shi Kunmu said that individual businessmen, driven by profit, poured a lot of water on the finished Pu ‘er tea or cast other color-changing substances, or put it directly on the wet ground to make it grow mold. After aging, it not only lost the charm of storage, but also did not have the health care effect of Pu ‘er tea.


    Quickly make "aged tea" by boiling water and insolating.


    Make old tea with chemicals


    In fact, it is even more abominable to make money by pretending to be old tea than by using wet warehouse tea, and even using chemicals to make old tea. Chen Guozhang said that "aging" at high temperature has become the latest counterfeiting method. They put plates of raw tea sprayed with water and containers filled with water into iron boxes, and then exposed them at high temperature, thinking that the iron boxes were not high enough in temperature and humidity, and then poured water into the hot iron boxes, and repeated operations, in order to quickly "age" Pu ‘er tea. "In summer in the south, such a rapid Pu ‘er tea can achieve the effect of three months to five years. Besides, after such high temperature baking? The Pu ‘er tea made is ruddy in color and has a high selling price. "


    Moreover, "making water old" is an upgraded version of "wet warehouse Pu ‘er". Chen Guozhang told reporters that they not only stored Pu ‘er raw tea in Fang Chen in underground kilns, air-raid shelters, earthen houses and other places with poor ventilation and high humidity, but also artificially sprinkled water on the tea to make the fermentation speed faster after wet storage. "I have personally been to the old kiln, and some sanitary conditions are very poor. The tea has been moldy for a long time."


    A month and a half ago, the reporter tasted this kind of wet barn to make old tea at a friend’s home. This so-called brick of Chinese tea cultural revolution (250g/piece) with a storage age of more than 20 years has a retail price of more than 4,000 yuan/piece in Fangcun tea market. It looks neat on the surface and doesn’t smell musty. However, experts from the same industry knew at a glance that it was "wet goods". When the soup was opened, it tasted bitter and musty, and the bitterness persisted in the mouth for a long time, which was difficult to fade. Experts say that the appearance of old tea made in this wet warehouse has been well handled, which has deceived many people. The tea artificially stored in the wet warehouse has a pungent smell after opening the soup, and the soup is black and mixed, and the throat is locked. The dry tea sees green, black and red mildew spots, and the bottom of the leaves is sticky after brewing.


    Soaking tea with potassium permanganate


    Zheng Bingji, chairman of Yunnan Pu ‘er Tea (Group) Co., Ltd., said in an interview that some fake Pu ‘er teas are even more "horrible". They steamed the prepared and processed tea again. After steaming at high temperature, they threw it into those brick kilns and tile kilns that were already closed for ants to bite. The tea was rotten and the paper was rotten, and then dried again. The Mongolian said, "We are rotten."


    Zheng Bingji gave an example to reporters: "One day in 2005, a friend came to me mysteriously and handed me something. I took my friend’s’ baby’ and carefully opened it layer by layer. A big musty smell came to my nose, and the whole thing had rotted away. There were traces of insects crawling on it and Baba pulled out by insects. I felt sick. People who might not understand it thought it was a century-old tea, but people who knew tea felt sick. This is not tea, this is garbage! "


    Puer dictionary


    Key points of tea age identification


    First look at outsourcing paper and printing: the printing color of paper in every era is irreplaceable, and its particularity is even more impossible to counterfeit because of the weathering of paper and printing history. In addition, the internal flying paper is also related to printing, which is the same as outsourcing paper and printing. What is more special is that the internal flying paper is embedded in tea products? Yes, under normal circumstances, you can’t change it.


    At the same time, molds, including stone molds, iron molds, wood molds, etc., have their special appearance and process in each era, which has a profound impact on the aging of tea products. However, the matching technique of tea cyanine varies with the background of each era. A comprehensive judgment with the pressing mold can be used as an auxiliary condition for the identification of Pu ‘er tea year.


    Dry-stored Pu ‘er tea is tightly knotted, evenly fermented, glossy and moist. When you tap the tea cake with your hand, the sound is crisp and neat, and the tea soup is clear and bright, sweet and refreshing, and has no odor. Wet-stored Pu ‘er tea is loose and dull in color. If there is too much water, the surface of the tea leaves will be covered with frost, or the tea leaves will breed mold from the inside out, which has a strong pungent taste, alkaline taste and musty taste. The tea soup is turbid like cooked tea and tastes like acupuncture.


    The Times asks you to tell the story of fried tea.


    If you are a Pu ‘er lover, you have had a special experience in collecting Pu ‘er. Or "tea speculators", who know many unknown stories about the operation of Pu ‘er market, welcome to call our hotline or send us an email for information.


   

Editor: Shi Guanghui

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  fast

  happy

  HAPPY NEW YEAR

  Our five bases are located in the southeast and northwest of China.

  In this beautiful 2024,

  I wish you all your wishes,

  The whole family is happy and healthy,

  My career is soaring like a dragon flying.

  May your boat of life,

  Sail to a more brilliant tomorrow in the sunshine of the Year of the Dragon!

  Happy New Year

  Pay attention to Xianhe shares

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