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Privacy clause review to improve the level of information protection

The four departments review the privacy clauses of various network products and services. Photo courtesy /CFP

　　In order to ensure the effective implementation of the relevant requirements for personal information protection in the Cyber Security Law and improve the personal information protection level of network operators, the Central Network Information Office, the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Standards Committee jointly held the launching meeting of the "Personal Information Protection Promotion Action" and the establishment meeting of the expert working group to launch the special work on privacy clauses. The first batch will review the privacy clauses of ten online products and services such as WeChat and Taobao.

　　Privacy clause is the window for users to know about the collection and use of personal information of products or services, and it is the primary channel for users to exercise the right of choice and consent given by law. Network operators should, in accordance with legal requirements, standardize the content, presentation form and location of privacy clauses, and obtain users’ consent through privacy clauses. At the same time, some people have doubts about the special work of privacy clauses. They think that on the one hand, the privacy policy is too long for users to read at all; On the other hand, the special work of privacy clause is aimed at personal information collection, but in the era of big data and Internet of Everything, it is impossible to control personal information collection. With the gradual spread of the special work of privacy clauses, the author believes that the review of privacy clauses is helpful to improve the level of personal information protection and should not give up the control of personal information collection.

　　The special work of privacy clause can improve the effect of notification

　　The most important purpose of privacy clause is to inform users. And notification is a clear requirement of China’s current laws. Whether it is the Decision of the National People’s Congress Standing Committee (NPCSC) on Strengthening the Protection of Network Information in 2012, the Law on the Protection of Consumers’ Rights and Interests in 2013, or the Cyber Security Law implemented in June 2017, individual consent is always regarded as the main legitimate reason for personal information controllers to collect and use personal information. "Agree" must be the expression of the user’s true will. In order to ensure this, notification becomes a very necessary step.

　　Some scholars have suggested that the framework of "inform-agree" is that the privacy policy is long and obscure, and the user is eager to use the product or service, and may directly click "agree" or "next". However, since personal information can identify specific individuals and reflect their thoughts, opinions, preferences and actions, individuals will be concerned about how their personal information is collected and used. Then, the reason why individuals show "indifference" now is that the content of privacy policy is not well displayed.

　　In fact, the special work on privacy clauses has made detailed consideration on how to effectively improve the effect of notification:

　　The first is the privacy policy, whose function is to completely and clearly describe the practices of product and service providers in collecting, saving, using and providing personal information to the outside world. Although this text is often criticized for its length, the readers of privacy policy are not only users, but also regulators and consumer protection groups. Generally speaking, the privacy clause is a public statement of network operators on their personal information processing behaviors such as collection, storage, use, sharing and transfer, which is not only a legal commitment to users, but also an important basis for network operators to carry out law enforcement and social supervision.

　　The second is enhanced notification, that is, registering an account, installing a program, and prompting the user about personal information when using it for the first time. It is not a text of privacy policy, but it condenses the core content of privacy policy, or highlights the information that users are most concerned about, such as what personal information is collected and to whom it will be provided. Many times, the enhanced notification contains a link to the complete privacy policy text. The advantage of this is that even if users don’t read the text of privacy policy, they can know the key core content of privacy policy and the high-risk personal information processing behavior through enhanced notification.

　　The third is instant prompt, that is, prompt about personal information processing behavior displayed immediately during the user’s use. It is often used to inform personal sensitive information before the second authorization. Personal sensitive information refers to personal information that may endanger personal and property safety and easily lead to personal reputation, physical and mental health damage or discriminatory treatment once leaked, illegally provided or abused. Generally speaking, personal privacy information belongs to personal sensitive information. Then, before these personal sensitive information are collected, used or provided to others (including sharing, transfer and public disclosure), users need to be reminded again, because such information is of great significance to users. From the user’s point of view, the behavior of handling personal sensitive information should not only be buried in the text of privacy policy, but should be highlighted and highlighted, with the consent of users. This is a good way to practice the concept of "user-centered".

　　In addition to these three forms, there are also platform-based apps. There are more single-function apps abroad, and platform-based apps are very common in China, so it is necessary to integrate many other functions. These functions may be subject to the same privacy policy, or they may have their own special provisions. Therefore, when users click on these additional functions, the providers of products and services should provide a separate notice to inform users in a targeted manner what the additional functions will do to personal information that is different from the unified privacy policy.

　　In fact, notification can not only be achieved through long privacy policy texts, but also through various paths in reality. If enterprises really adhere to the concept of "user-centered", they should be more creative so that ordinary users can truly feel the sincerity and temperature of products and services.

　　We should not give up the control of personal information collection.

　　Comply with the trend of the times and give up the control of the collection link, which is a typical embodiment of the supremacy of technical logic and growth. Scholars who hold this view often think that the development of artificial intelligence should be domesticated through the power of ethics and law. In fact, this debate is not unique today. In 1980, the Organization for Economic Cooperation and Development (OECD) issued a "Privacy Guidelines" guide. After entering 2000, OECD hopes to update this guide according to the characteristics of the times and technological development. Many experts convened by the OECD suggested that the 1980 guide had requirements for collection, but whether it was suitable for future development needed to be re-evaluated. After the debate, experts reached a consensus that the collection of personal information needs to be controlled. Therefore, in the updated Privacy Guidelines issued in 2013, the "collection restriction principle" was placed at the top of the eight principles of personal information protection.

　　It is generally believed that the protection of personal information in the United States is relatively loose, so the Internet has developed rapidly in the United States. The protection of personal information in Europe is too strict, so there are basically no decent Internet companies in Europe. But the complexity of the reality far exceeds the above simple comparison. Taking the "Privacy Protection Rules for Broadband Service Providers" formulated by the Federal Communications Commission (FCC) as an example, a framework is established in this rule: personal sensitive information should adopt the opt-in mode, and personal non-sensitive information can adopt the opt-out mode; Both personal sensitive information and non-sensitive information need to be clearly informed, and users should be provided with the right to withdraw their consent. It can be seen that the framework formulated by FCC is to strengthen the control of the collection link.

　　However, this rule was overturned by the US Congress not long ago. The important reason is that the framework of FCC for broadband service providers is actually stricter than the privacy protection framework of FTC for non-broadband service providers (such as Google and Facebook). Therefore, it will cause discrimination against broadband service providers in competition. However, at least ten states in the United States then tried to pass legislation at the state level to restore the framework established by the FCC.

　　A few days ago, Nevada also passed legislation to formally require website operators and network service providers to provide privacy policies on their websites, and put forward specific requirements for the content of privacy policies. The bill will take effect on October 1, 2017.

　　To sum up, the biggest market for the idea of "abandoning the collection of personal information and controlling the use of it" is in the United States, but by simply tracking the development of news and legislation, it can be found that even in the United States, such a view has not been fully accepted by legislators and regulators. (Hong Yanqing: Peking University Internet Development Research Center)

Something happened to this cold medicine! The Food and Drug Administration has issued a notice to stop selling and recall nationwide.

　　CCTV News:Recently, the temperature has continued to fall, and the number of cold patients has increased significantly. Various cold medicines have become "standing medicines"! However, please note that the State Food and Drug Administration recently issued a notice saying that Shenyang Xindi Pharmaceutical Co., Ltd. was suspected of illegally producing chlorphenamine maleate, and requested to stop using it immediately!

　　Flight inspection by the General Administration, pharmaceutical companies seriously violated the law.

　　A few days ago, the State Food and Drug Administration issued a notice saying that according to reports from the masses, the General Administration organized a flight inspection of Shenyang Xindi Pharmaceutical Co., Ltd. and found that the company was suspected of serious violations of laws and regulations. Initially, it was found that the enterprise:

　　In violation of the approved production process, the raw material of chlorphenamine maleate was produced by purchasing the intermediate chlorphenamine maleate instead of the feed production of p-cyanobenzyl chloride.

　　Records and data such as material source, batch production records, batch inspection records, inspection reports, product review and release documents are not true, so it is impossible to trace the process of drug production and quality control.

　　Do not cooperate with the inspection team.

　　The country immediately stopped selling and recalled.

　　According to public information, chlorpheniramine maleate bulk drug preparations include tablets and injections, also known as chlorpheniramine. Mainly used for rhinitis, skin and mucous membrane allergy and relieving cold symptoms such as tears, sneezing and runny nose. This raw material medicine involves many kinds of preparations, such as pediatric paracetamol, chlorphenamine maleate, vitamin C Yinqiao tablets, Keteling capsules, Biyan tablets and so on.

　　The General Administration requires:

　　All operating and using units,Stop selling and using immediately.Marked as chlorphenamine maleate raw material medicine produced by Shenyang Xindi Pharmaceutical Co., Ltd. in 2017.

　　Liaoning Food and Drug Administration should supervise enterprises to recall all chlorphenamine maleate raw materials produced in 2017, and the food and drug supervision departments of relevant provinces (autonomous regions and municipalities) should actively cooperate.Do a good job of recall.

　　It is understood that the Liaoning Food and Drug Administration has recently filed an investigation on the enterprise.After testing the relevant API products involved in the case according to the Pharmacopoeia, no unqualified situation was found.The company was strictly investigated mainly for compliance issues.

　　Require all localities to intensify inspections.

　　China food and drug administration requires that all API manufacturers earnestly implement the main responsibility and strictly follow the approved process to ensure that the whole process records are true, complete and traceable.

　　The relevant person in charge of the Department of Pharmaceutical Supervision of the Food and Drug Administration said that the General Administration will urge enterprises to continue to comply with production through various forms of inspections in the future. The food and drug supervision and administration departments of all provinces (autonomous regions and municipalities) are required to perform their duties according to law, intensify the inspection of production enterprises, pay attention to all kinds of risk signals and clues, and find any illegal acts suspected of violating the approved process production, untrue or incomplete records, etc., and all of them will be investigated and punished according to law.

One-week quick review： there are many imported films, full of routines but charming.

The imagination of "Star Agent" is wonderful.

On weekends, watching a good movie is like a spiritual journey. "China Film Report" and the China Film Critics Association jointly create a "Weekly Review" section to take you to taste the new films that are hot this week.

This week, 8 new films were released, including sci-fi action movies; Crime action movies; Animated film; Feature film; Romantic films,; In this issue of Weekly Review, we invite experts to analyze the top three films on the first day and give you the most authoritative professional cool reviews.

　Star Agent: A City of Thousand Stars: A magnificent space game

On the first day, 30.14% films were arranged.

Tan Zheng: Deputy Director of Film Theory Research Department of China Federation of Literary and Art Circles Film Art Center.

Star Agent: The City of a Thousand Stars can score 72 points. This is another sci-fi work presented to the audience by luc besson since then. Compared with his previous works, he provides the audience with a more complex and grand sci-fi universe, that is, he creates an existence with different time and space in the same space. Through different devices, you can see the existence of different time and space, and this kind of imagination is wonderful.

Another feature of this film is that its love line may be more than ordinary science fiction films. This kind of composition is heavier, which makes the narrative of the whole story more compact. Of course, the weakness of this film is also its narrative aspect, and its intensity is relatively weak. When you see the middle, you basically know who this anti-No.1 is and what is going on.

Of course, for the audience in China, the actors in the film may be unfamiliar, except for the international singer Rihanna who plays an alien who can transform, and there is Wu Yifan in China. Wu Yifan plays a key supporting role in it, which plays a key role in narrative, but there are almost no lines in the first half of the film, which may be embarrassing.

　Auto Thief: It is the first musical film about speeding crimes.

On the first day, 25.36% films were arranged.

Suo Yabin: Professor of Communication University of China, Director of China Film Criticism Society;

As for the movie Auto Thief, I scored 80 points. It is a highly formal and stylized work. The main plot of the film is about a talented young driver who is forced to serve a criminal gang. When he meets the girl he loves, he is eager to get rid of the past completely and start a free life again.

The story itself is very simple, even full of routines, but under the interpretation of the director’s musical spirit, it radiates a unique charm. We know that in addition to musical musicals, the use of musical elements in movies generally appears as a background to set off the plot and understand emotions, but in this film, musical elements have entered most of the plots, and they are ubiquitous, almost covering the sound track of the whole movie. Moreover, music has a wonderful relationship with the plot, scene and action of the whole film, especially the action scenes of car chase, gun fight and so on, which are combined with music to produce a sense of rhythm and rhythm.

Therefore, some viewers say that this film not only tells a complete story, but also looks like a super MV composed of songs one after another. Therefore, some critics in the United States say that this film was shot in a new style.

Racing Story 3: Extreme Challenge Lightning McQueen’s "Midlife Crisis"

The first day of film arrangement was 16.12%

Lin Jinxi: Member of China Film Criticism Society and editor of Contemporary Film magazine.

I scored 80 points for this film, which basically reflected the production level of Pixar Industry in terms of drama and visual effects. Compared with the previous two films, it has two points of view. The first is the protagonist McQueen, who was hit hard after experiencing the peak of his life, and he also drowned. He also wanted to live up to expectations, be able to rekindle his fighting spirit and work hard, but he had to face the inherent disadvantages. He was confused and struggled.

The second point of view is its ending. When we thought about what kind of posture McQueen would win in the risk, he found another way. He joined forces with (Cool Sister) and completed the race together. He fulfilled himself and also fulfilled (Cool Sister). This ending has a certain attraction, and it also paves the way for the replacement of the protagonist in the fourth part.

It can be regarded as a typical family movie, and the ending of the story also tells the audience that life is not just a choice of retirement, but a diversified choice, so every audience will have their own different feelings when they enter the cinema.

The key word of this weekend’s movie market is: the foreign film group is coming. One month after dominating the box office, three foreign films, Star Agent, Auto Theft God and Racing Story 3, came in strongly, occupying the top three in the film list. Next week, there will be war history films, fantasy romance films and other types of films released, and the summer file will also be successfully concluded.

Linyi area blue electricity E5 price cut attack, the reserve price 99,800! If you miss it, there is no

Welcome to [Autohome Linyi Discount Promotion Channel], we bring you the latest car market trends. At present, the models that have attracted much attention are conducting an unprecedented preferential promotion in Linyi area. The maximum discount range is as high as 40,100 yuan, which brings the starting price of this popular electric car to the lowest 99,800 yuan. This is a rare opportunity to buy a car. Friends who want to know more affordable information and strive for higher preferential treatment, please be sure to click the "Check the car price" button in the quotation form to seize this excellent time to buy a car.

临沂地区蓝电E5降价来袭，底价9.98万！错过就没有

The car series Blue Electric E5 shows an elegant body profile with its exquisite side design. The body size is 4760mm long, 1865mm wide, 1710mm high, and the wheelbase reaches 2785mm, ensuring a spacious interior space and good handling performance. The front and rear wheelbase are 1585mm and 1580mm respectively, ensuring driving stability. The tire specification is 225/55 R18 with the same front and rear wheel style, which not only enhances the visual impact of the vehicle, but also ensures the comfort and grip during driving.

临沂地区蓝电E5降价来袭，底价9.98万！错过就没有

The interior design of the Blue Electric E5 focuses on the coexistence of practicality and texture, creating a comfortable and pleasant driving space. The steering wheel is made of leather material, which provides a good grip and supports manual up and down adjustment, which is convenient for the driver to adjust according to needs. The center console is equipped with a 12.3-inch high definition touch screen, which integrates functions such as multimedia system, navigation, telephone, air conditioning and sunroof control. It is easy to operate and full of technology. The seats are made of imitation leather, and the main and passenger seats support front and rear adjustment, backrest adjustment and high and low adjustment (2 directions) to ensure the comfort of the ride. USB and Type-C interfaces are distributed in the front and rear rows respectively to meet the charging and multimedia needs of passengers. The second row of seats also provides backrest adjustment function, and the space layout is flexible, which enhances the practicality of the ride.

临沂地区蓝电E5降价来袭，底价9.98万！错过就没有

The Blue Electric E5 is equipped with a 1.5L four-cylinder engine with a maximum power of 81kW and a torque output of 135N · m. This power system uses advanced E-CVT stepless transmission technology to ensure smooth and efficient driving.

Overall, the Autohome owner is full of praise for the Blue Electric E5. He particularly appreciates the large space and flexible seat layout of the vehicle, which undoubtedly brings great convenience to his second-child family. At the same time, the cost-effective electric hybrid design, excellent exterior interior and the convenience of the hybrid mode allow him to meet daily needs while also enjoying the pleasure of driving. For consumers like @Chongqing Rider 4096403, the Blue Electric E5 is undoubtedly a reliable car choice.

After he lost the case, he refused to apologize and was forcibly executed by the court

Dawan News On December 25, the big Anhui news reporter saw from the People’s Court Announcement Network that recently, because Jiang Moumou failed to fulfill his obligation to apologize, Di Lizheba applied to the court for enforcement, and the Beijing Internet Court announced the main content of the court verdict in the case of Di Lizheba and Jiang Moumou’s reputation dispute on December 23.

Screenshot of the People’s Court Announcement Network

According to the announcement, the Beijing Internet Court issued a civil court verdict in the case of a dispute over reputation rights between the plaintiff Dilizheba Dilimurati and the defendant Jiang Moumou. In this case, according to the evidence in the case, the Weibo account involved in the case was registered and used by the defendant; the defendant used the account to post comments, using "Middle East 48…" "… donkey" and other descriptions of the plaintiff. The use of vulgar language, the intention of vilifying and belittling the plaintiff is obvious, and it is full of abuse and personal attacks. It has exceeded the reasonable boundaries of freedom of speech and normal comments, and constitutes an infringement of the plaintiff Dilizheba Dilimurati’s right to reputation. The corresponding tort liability shall be borne according to law.

Therefore, the defendant Jiang Moumou posted an apology statement at the top of his Sina Weibo account for ten consecutive days, and compensated the plaintiff Dilizheba Dilimurati 150 yuan for economic losses and 8,000 yuan for mental damage.

After the above judgment took effect, Jiang Moumou failed to fulfill his obligation to apologize, and Dilizheba Dilimurati applied for compulsory execution. The main content of the above judgment is hereby announced.

Zhu Qingling, news reporter from Dawan

Meitu Yifu debuted at the AMWC World Beauty and Anti-Aging Conference, helping beauty brands tap into the 100 billion anti-aging market

On October 20th, the AMWC World Beauty and Anti-Aging Conference was held at Chengdu Tianfu International Conference Center. At this conference, more than 200 well-known brands and enterprises gathered to showcase their advanced products and technologies in an all-round way. At the same time, more than 180 domestic and foreign authoritative experts and scholars were invited to share the latest progress in anti-aging medicine, dermatology, etc., and jointly discuss cutting-edge technologies and latest research results in the field of beauty and anti-aging.

AMWC World Beauty and Anti-Aging Conference was held at Chengdu Tianfu International Conference Center

Meitu’s scientific skin test brand Meitu Yifu brought the latest research results in the field of anti-aging to booth D14 of Tianfu International Conference Center, attracting many experts, scholars and customers to stop and experience Meitu Yifu’s AI skin test products.

AMWC World Beauty and Anti-Aging Conference Meitu Skin Booth

In the past two years, Meitu Yifu has been deeply involved in the field of skin anti-aging and has achieved a series of results.

In 2021, Meitu Yifu pioneered the "aging degree" detection standard, followed the interpretation of professional physicians and research scholars, revolutionized image detection methods and intelligent labeling technology, launched 3D indicators for detecting skin aging, and pioneered detection methods in dimensions such as apple muscle, eye bags, horns, cheeks, and mandibular margin to more scientifically and accurately measure the degree of skin aging.

In 2022, Meitu Yifu participated in the official formulation of China’s first skin aging evaluation standard "Human Skin Aging Evaluation Standard". In the same year, Meitu Yifu also jointly published two major scientific research results related to [Genetic Mechanism of Nasolabial Grooves and Its Influencing Factors] and [Quantitative Analysis of Facial Aging Based on Deep Learning] with a team of scientists, and were selected for publication by the International Society for Dermatology Research (SID) and the International Society for Skin Biophysics and Imaging (ISBS) respectively.

In August this year, Meitu Yishu’s Joint Laboratory for Skin Testing and Digital Standards, together with a team of scientists, discovered the "inflection point" of aging in different age groups, which was released at the International Society of Dermatology Research Congress (ISID) in 2023, which attracted widespread attention in the industry. The study, with more than 430,000 participants, is the most extensive study of its kind to date. It uses the panoramic AI skin measurement system Meitu Yishu to identify key inflection points in the development and severity of wrinkles, marking an important step forward in using AI to understand skin aging.

These research results of Meitu Yishu have been applied to Meitu Yishu AI skin test instrument products, and have formed three AI skin test systems: panoramic AI skin test, image skin test, and contact skin test, which can provide a full range of scenarios for skin care brands and beauty salons. Product Research & Development, offline and online marketing skin test solutions.

Meitu Yifu

As the global population continues to age, "healthy aging" is becoming a huge consumer market. According to iiMedia Consulting’s "2022-2023 Global and China Anti-aging Industry Development and Consumer Demand Research Report", the global anti-aging market has grown from $139.50 billion in 2015 to $216 billion in 2021. Forbes data believes that China’s anti-aging market has 100 billion development space in the future.

It is the huge market potential that has attracted major beauty brands to constantly seek effective anti-wrinkle products to meet this demand. How to better participate in the competition in this track and guide consumer anti-aging skin care more scientifically has become the focus of industry discussion. It is based on this that Meitu Yishu, which aims to "scientifically measure skin", has attracted many brands to cooperate with it.

In practical applications, Meitu Yishu can gain a deeper understanding of the mechanism and characteristics of skin aging by linking the quantification of skin problems, skin care, and Product Research & Development, thus providing a more scientific basis for future skin care Product Research & Development to meet the needs of consumers of different ages for facial anti-aging and achieve better skin care results.

In the face of market demand, Meitu Yifu is also developing a new application of AI skin testing in the field of anti-aging, that is, generating skin conditions of different ages through AIGC (Generative Artificial Intelligence), thus extending to the judgment of skin aging trends of individual users. This application will help users target anti-aging.

In addition, Meitu Yishu can also be applied to the marketing of beauty brands to help customers detect their skin conditions in any scenario. Beauty brands can continuously track customers’ skin health online, which can not only improve the brand’s service quality and customer retention, but also customize more effective skin care programs with sufficient skin data to improve transaction conversion rates.

Meitu Yifu debuts at JD.com’s "Breakthrough Innovation, Join Hands for Win-Win" 2023 Partner Conference

On the same day, Meitu Yifu, as an Apple industry solution partner, jointly participated in the "Breakthrough Innovation, Join Hands for Win" 2023 Partner Conference held by JD.com Retail 3C Digital Enterprise and Business Procurement Business Department on October 20, to interpret the strategic direction of enterprise business development, share government and enterprise, e-commerce procurement trends and 3C digital intelligent commercial supply chain development planning, and work together to create a win-win situation!

It is reported that as of now, Meitu Yifu has landed in more than 3,600 offline stores around the world, and has reached strategic cooperation with more than 140 well-known brands such as Dior, Shiseido, and Fan Wenhua.

Source: The Internet

Go LIVE exploded! Zhou Xingchi’s new drama is coming, 1 hour of playback breaks millions, but word-of-mouth is polarized! 220,000 episode has been filed, this industry is going to take off？

Every time edited, Duan Lian　　　　

On June 2, Zhou Xingchi’s first short drama was officially launched. Under the blessing of Xingye’s aura,The first episode of "Golden Pig and Jade Leaf" broke through one million views in one hour, definitely considered "top class".

But at the same time, after the first episode, the reputation of the show was polarized. Some critics thought that "the texture of the movie is full of sarcasm," but many people thought that "it is not funny and has nothing to do with Stephen Chow."

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Stephen Chow skits go LIVE

word of mouth polarization

The 24-episode first season of Golden Pig Jade Leaf, each about five minutes long, is set against the backdrop of online fraud and tells the story of intern lawyer Ye Xiaolai teaming up with live streaming host Zhu Hao to uncover the truth about the "romance scam" fraud, save her sister Ye Xiaohui and find her own career path.Stephen Chow served as the producer of the play, guiding the creation of characters, plot setting, and post-editing…

"Golden Pig and Jade Leaf" invited many comedians such as Tudou, Jiang Shimeng, Pai Xiaoxuan, Zhang Baiqiao, Xu Zhisheng to join. The play also uses a senior cinematography art team to shoot horizontally.Strive to bring a cinematic quality comedy skit…

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As the first road-themed boutique skit,"Golden Pig Jade Leaf" integrates comedy elements such as Northeast dialect and talk show, and is a creative innovation of comedy skitsThis drama is dense in jokes and meets the audience’s demand for fast-paced watching dramas on the mobile end

According to the official drama calendar, "Golden Pig and Jade Leaf" will officially end on June 21, with a total of 12 episodes…

At the end of January this year,Douyin announces an exclusive boutique micro-drama collaboration with Stephen ChowThe two sides will jointly develop and operate a boutique theater IP "9527 Theater". "Golden Pig Jade Leaf" is the first work of "9527 Theater". The theater is jointly developed and operated by Douyin and Zhou Xingchi, based on the official Douyin account of Zhou Xingchi’s director’s works "9527 Theater", and directly faces user content creation.

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Image source: Visual China

Zhou Xingchi said at the time: "Short drama is a rapidly developing field of technological innovation and media innovation in recent years. This time we cooperate with Douyin Short Drama Theatre, hoping to bring more joy to the audience. I am looking forward to this new attempt, and everyone will join us." Douyin said that Douyin will continue to promote the exploration of high-quality micro-short dramas, and one of its important paths is to create benchmark works. This time, in cooperation with director Zhou Xingchi, we hope to explore the innovative creation of multi-theme content with the new genre and new grammar of micro-short dramas.

However, after the show went live, its reputation was polarized. Some netizens said that Xu Zhisheng’s acting skills were good, and 5 minutes per episode was not enough to watch; others said that it was not attractive enough, unlike Zhou Xingchi’s filming.

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220,000 approved

The skit market could break 100 billion in three years

On June 1, the new regulations on the management of micro-dramas came into effect, and unreviewed and filed micro-dramas were not allowed to be disseminated online.

According to the China Network Audiovisual Program Service Association, on June 1, the new regulations on the management of micro-short dramas came into effect. The new regulations require the implementation of industry supervision responsibilities, territorial management responsibilities, and platform main responsibilities, and the implementation of "classification and layered review" of micro-short dramas."Key micro-short dramas" with a total investment of 1 million yuan and above shall be uniformly filed and publicized by the State Administration of Radio, Film and Television; "ordinary micro-short dramas" with a total investment of 300,000 yuan (inclusive) – 1 million yuan and not recommended by the provincial radio, film and television departments shall conduct planning, filing and review and complete film review; "other micro-short dramas" with a total investment of less than 300,000 yuan and not recommended by the broadcast or drainage and push network audio-visual platforms shall perform the duties of content management and be responsible for content review and copyright approvalIn addition, the new regulations also emphasize that unreviewed and filed micro-dramas cannot be broadcast online

According to Red Star News, the reporter found in the online audio-visual program filing system inquiry that as of 24:00 on June 1, there have been 3309 about 227,000 episodes of micro-dramas in the system to complete the filing and obtain the online filing number. On June 2, the topic of 220,000 episodes of short dramas being approved rushed to Baidu’s hot search first.

Most of the above mini-dramas obtained the record number issued by the audio-visual platform, which is the category of "other micro-dramas" with an investment of less than 300,000 yuan. After conducting high-frequency word cloud analysis of the titles of 3,309 mini-dramas, it was found that,189 titles use "CEO", 109 titles use "Madam", 81 titles use "Sweet Wife", and 80 titles use "Divorce"The person in charge of the Network Department of a provincial radio, film and television bureau said that according to the new regulations, the micro-skits that have passed the record and obtained the online qualification should be marked with the program record number at the beginning

The relevant practitioners and experts and scholars in the micro-drama industry have expressed that the new regulations on the management of micro-dramas have established a clear mechanism and standards, which can not only improve the efficiency and effectiveness of administrative management, but also ensure the quality of content production at the source, avoid the spread of vulgar and harmful content, and greatly promote the micro-drama industry to move towards high quality.

It is reported that short dramas refer to episodes broadcast on online platforms, with a broadcast time of generally less than 10 minutes and a plot advancement. Due to the compact content of short dramas, they can complete the portrayal of characters and the description of clues in a relatively short time, and they also have the reversal of episodes, which meets the current fragmented entertainment needs of users. Users can watch an episode of short dramas in a short time to form a complete viewing experience.

China’s online mini-drama market will show a hot trend in 2023, with explosive growth in short dramas of various genres. iiMedia Consulting pointed out that in 2022, micro-short dramas will rise and quickly enter the public eye. In less than three years,Its market size has approached the annual box office of Chinese films in 2023 (54.915 billion yuan), showing amazing development potentialAccording to iiMedia Research,In 2023, the size of China’s online micro-drama market is 37.39 billion yuan, an increase of 267.65% year-on-year, and the market size is expected to reach 100.68 billion yuan in 2027…

Haitong International pointed out that according to the scale of the number of short video users in the country, assuming the penetration rate, payment rate and single ARPU level of short drama users, and assuming that other income such as advertising accounts for 20% of the overall market size of short dramas,Forecast 2024 short drama market size of about 49.60 billion yuan…

edit|Duan Lian　Yi Qijiang, Gaiyuanyuan

Proofreading |Wang Yuelong

Daily economic news comprehensive from Red Star News, brokerage China, Blue Whale Finance, public information, etc

Andy Lau went to South Korea to promote the new film, and was confessed by Korean old woman fans

　　　　The crew of "Seeing the Dragon Remove Armor", which promotes the new film in South Korea, can be said to be in a non-stop hurry to announce that they just attended the cinema yesterday (March 24) afternoon to hold a grand meeting between fans and the media, and Andy Lau encountered the true confession of Korean nurse-level fans.

　　　　Andy Lau was confessed by elderly fans.

　　　　Andy Lau attended the promotional activities of "Seeing the Dragon Remove Armor".

　　　　Wu Jianhao attended unexpectedly.

　　　　NetEase Entertainment, March 25 (text/photo, Li Li, Fifth Iron Peak) The crew of "Seeing the Dragon Remove Armor", which promotes the new film in South Korea, can be said to be in a non-stop hurry to announce that they just attended the cinema yesterday (March 24) afternoon and held a grand movie fan meeting with the media. In the evening, they participated in another dragon and lion dance performance arranged by the organizers, and Andy Lau was confronted with the true confession of Korean nurse fans.

　　　　Korean theaters and distributors specially arranged dragon and lion dance performances with Chinese characteristics. On the one hand, they expressed their welcome to the cast members, and on the other hand, they hoped that the film could achieve a good box office in Korea. Many fans also came to see the idol’s style, especially an old mother who was over 50 years old. She expressed Andy Lau’s love on the spot. She said in Korean: "I have liked you for 20 years, and I can finally meet you in person."

　　　　This sentence was uttered in Chinese by a Korean translator, which immediately caused the screams of fans, and Andy Lau himself seemed a little embarrassed. In addition to laughing embarrassedly, he also politely shook hands and hugged his mother to express his gratitude. In the subsequent handprint pressing session, due to the negligence of the organizers, the inverted material was made too thin, and several creators pressed their hands for a full 5 minutes without solidifying the handprint. Andy Lau had to joke that the enthusiasm of the fans was too high for the mud to solidify.

　　　　Wu Jianhao, who has been absent from the promotional activities of the movie "Seeing the Dragon Remove Armor", did not participate in the grand press conference held yesterday afternoon, but suddenly appeared at the outdoor activities of the crew in the evening. Wu Jianhao, who was wearing sunglasses and bearded, made the unprepared media and fans think he was just a Korean performance guest at first, and it was not until he greeted everyone in Chinese that he was recognized as Wu Jianhao. (Source of this article: NetEase Entertainment Feature)

Editor in charge: Fan Jing

The Ministry of Transport promotes major online ride-hailing and freight platform companies to reduce excessive commissions

　　Xinhua News Agency, Beijing, April 17 (Reporter Ye Haoming) The reporter learned from the Ministry of Transport on the 17th that in order to ensure the reasonable labor compensation level of employees in the new mode of transportation, the main online car-hailing and freight platform companies will be promoted to reduce the platform’s excessive percentage or membership fee cap, and publicly released to the public.

　　The Ministry of Transport recently issued the "2023 Work Plan to Promote the Reduction of Excessive Carry-out by New Business Type Platform Enterprises in Transportation". According to the plan, for online ride-hailing platform companies, the city transportation authorities organize the deployment and implementation of online ride-hailing platform companies operating services locally; urge all online ride-hailing platform companies operating services locally to communicate and negotiate with employee representatives, industry associations, etc., to ensure the reasonable level of labor compensation for employees; Take the initiative to announce to the public the work arrangement to reduce the upper limit of the enterprise’s excessive take-out ratio. Provincial transportation authorities conduct research and supervision on the implementation of online ride-hailing platform companies operating services in their provinces. The Ministry of Transport guides provincial and urban transportation authorities to urge major online car-hailing platform companies to clarify work arrangements, time nodes and responsible persons; continuously track and grasp the progress of various goals and tasks and existing problems, and regularly dispatch various online car-hailing platform companies; organize an evaluation and summary of the implementation of the work, and publicize and promote the typical experience and practices of various localities and enterprises to reduce the proportion of excessive commissions and protect the rights and interests of employees in new forms of transportation. All major online car-hailing platform companies will basically complete the work of reducing the upper limit of the proportion of excessive commissions by the end of May.

　　For freight platform companies, the plan points out that the relevant provincial transportation authorities organize freight platform legal person companies registered in the province to communicate and negotiate with truck drivers, industry associations, etc., to reduce the excessive proportion or membership fee cap, and ensure the reasonable income of truck drivers; Take the initiative to announce to the public the company’s commitment to reduce the excessive proportion or membership fee cap. Provincial transportation authorities conduct research and supervision on the implementation of freight platform companies operating services in their provinces. The Ministry of Transport guides relevant local transportation authorities to urge major freight platform companies to formulate implementation plans, clarify work arrangements, time nodes and responsible persons; continuously track and grasp the progress of various goals and tasks and existing problems, and regularly dispatch freight platform companies; organize the implementation of the work to evaluate and summarize, publicize and promote the typical experience practices of various localities and enterprises to reduce excessive commissions and protect the rights and interests of truck drivers. All freight platform companies will summarize the work experience and results of protecting the rights and interests of truck drivers before the end of October.

Media survey： Over 80% of netizens support the management of network anchors (Figure)

　　On the 12th, the Ministry of Culture announced the 25th list of illegal Internet cultural activities, and nearly 17,000 network anchors were investigated. The number of illegal network anchors is so huge that it once again reflects the problems in the field of webcasting. From stars to ordinary people, more and more people join the ranks of network anchors. In order to attract more viewers, some network anchors even have no bottom line hype and show off pornography.

　　According to a survey, over 80% of netizens support relevant state departments to guide and manage network anchors. Among them, 48.08% of the respondents think that the live broadcast of eating and sleeping by network anchors is "vulgar and unintelligible". Some public opinion analysts pointed out that network anchors may usher in a big reshuffle in the second half of this year.

　　Some parents worry that their children will be affected.

　　In January of this year, a pair of male and female anchors on the betta platform conducted pornographic live broadcasts, so the vulgarization of network anchors became the focus of public opinion. Weibo, a police officer including Jiangsu Cyber Police, criticized this phenomenon by name and pointed out that two anchors had been suspected of breaking the law.

　　The survival of network anchors depends on the audience’s "reward" in the live broadcast. In order to attract more viewers, network anchors often go sideways, or speculate through verbal and physical cues, or live broadcast of boring behaviors such as eating and sleeping. This kind of soft pornography has brought high popularity and rich income, and network anchors have become more and more "willful".

　　But public opinion has been quite worried about this. By searching for "webcast" through Baidu Index, in terms of crowd division, 12% of followers are teenagers under the age of 19. A parent in Guangzhou once told reporters: "Now students have a mobile phone, and they are really worried that their children will see the bad content of the anchor and have an impact on him."

　　Some time ago, the "Men’s Subway Live Event" in Guangzhou was also criticized by public opinion, not only because the behavior of two men eating and drinking in the subway seriously disturbed public order, but also because their vulgar and "out of place" performance openly publicized a bad social habit. The voice of public opinion for rectifying the webcast platform is also getting higher and higher.

　　The anchor is basically recognized but needs supervision.

　　A few days ago, Questionnaires.com launched a survey about network anchors. The survey results show that over 70% of the respondents have some knowledge of the profession of network anchor, which shows that webcasting has become a phenomenon and is known to most people.

　　However, when asked, "What do you think of the overnight fame of network anchors?", 31.73% of the respondents thought it was a reflection of social impetuous psychology. Some media have reported that the high income of webcasting can reach hundreds of thousands of yuan a month, and the anchor of game commentary can even get an annual salary of 10 million yuan. Under the temptation of interests, many network anchors flock to it.

　　When asked, "What do you think of the influence of network anchor on the public and society?", half of the respondents still recognized the joy brought by anchor. Among them, 14.42% of the respondents think that webcasting broadens their horizons, and even 7.69% of the respondents think that webcasting has established people’s confidence and encouraged the diversified development of humanity and culture. It can be seen that network anchors are basically recognized, but they need supervision.

　　In "Do you think it is necessary for relevant state departments to guide and manage the webcast industry?" In one question, a total of 82.69% of the respondents chose necessary. In addition, 65.38% of the respondents said that network anchors should spread positive energy.

　　The network anchor had high hopes, and his versatility and good sense of camera are all pushing the development of the emerging industry of webcasting. Network anchors have gradually grown into an industry group, and "prohibition" is obviously not the best way.

　　It is true that the cultural department cannot always audit and supervise every network anchor, but it can combine with other relevant departments to introduce corresponding punishment measures to shock the warning. At the same time, the live broadcast platform should fulfill its main responsibility, with sufficient content audit inspectors and strict technical monitoring measures, so as to find, track and identify in time and shut down illegal performances in time. As an anchor, you are also responsible for the live content. In this regard, some experts suggest that real-name registration system measures such as identity authentication should be implemented for network anchors, so that the source can be traced and the responsibility can be investigated.

　　Nanfang Daily reporter Deng Qiang