标签： 广州阡陌同城

　　Consumption is the ultimate demand, which is not only the ultimate goal and motive force of production, but also the direct embodiment of people’s needs for a better life. General Secretary of the Supreme Leader pointed out that it is necessary to establish an effective system to expand domestic demand, release the potential of domestic demand, speed up the cultivation of a complete domestic demand system, strengthen demand-side management, expand household consumption, and upgrade consumption levels, so as to make the construction of a super-large domestic market a sustainable historical process. Since the beginning of this year, China has effectively coordinated epidemic prevention and control and economic and social development, intensified macro-policy adjustment, effectively implemented a package of policies and measures to stabilize the economy, and withstood the downward pressure on the economy brought about by unexpected unexpected unexpected factors. However, we should also see that the foundation of China’s economic recovery is still unstable, the contradiction of insufficient demand is still outstanding, and the recovery of consumer demand is still weak. To enhance the basic role of consumption in economic recovery, we must conform to the new trend of consumption structure upgrading and give play to the traction and driving role of service consumption in expanding consumption.

　　The development of service consumption in China presents three major trends.

　　Service consumption is an important force to release consumption potential. With the growth of residents’ income and the expansion of middle-income groups, China’s consumption structure has been accelerated, and the trend of residents’ consumption service has accelerated, which has become an important driving force for expanding domestic demand. In recent years, communication services, mass catering, culture and entertainment, leisure travel, education and training, health and wellness are becoming new consumption hotspots. In 2019, China’s per capita service consumption expenditure was close to 10,000 yuan, accounting for 45.9% of residents’ per capita consumption expenditure, and the consumption structure accelerated the transformation from physical consumption to service consumption. From the international experience, the proportion of service consumption in the final consumption of major developed countries is about 74% on average. In 2021, China’s per capita GDP has reached $12,500, and the increase in the proportion of service consumption will be the general trend.

　　Different from the development stage of service consumption in developed countries, China’s accelerated development of service consumption is in the period of a new round of scientific and technological revolution and industrial transformation, in the period of residents’ pursuit of high-quality life in the new era and new stage, in the period of demographic changes and younger consumers, showing a series of new characteristics.

　　First, the development of service consumption and the rapid rise of digital economy meet, showing a trend of accelerating digitalization. A new generation of digital technologies, such as big data, 5G and artificial intelligence, have rapidly penetrated into the field of service consumption, accelerating the online and offline integration of service industry, enriching service consumption scenarios, improving service consumption experience, promoting service consumption reform, and promoting more effective matching between service supply and service consumption demand, which has provided a strong impetus for the development of new service consumption formats and new models.

　　Second, the development of service consumption and residents’ pursuit of high-quality life meet, showing a trend of accelerating high-end. Residents’ demand for service quality and quality is increasing day by day, which accelerates the transformation of service consumption from focusing on quantity satisfaction to pursuing quality improvement. For example, in the tourism industry, the order volume of holiday four-star and five-star hotels has increased, and the willingness and ability of tourists to spend high-end has been further enhanced.

　　Third, the development of service consumption meets the change of population age structure, showing the trend of younger consumers. The characteristics of service consumption largely depend on the characteristics of consumer groups. With the younger consumer groups, a new generation of consumer groups with "post-90 s" and "post-00 s" as the main body pursue fashion and brands, are willing to try new things, accelerate the rise of personalized consumption, and promote the segmentation of service consumption and the development of diversified consumer markets.

　　In a word, the new trend of service consumption transformation and upgrading in China promotes the service market to glow with new vitality and vitality, and promotes the model innovation of service consumption and the iterative upgrading of supply.

　　Digital transformation promotes profound changes in service consumption.

　　The digital transformation of service consumption is of great significance for releasing consumption potential. Digitalization solves the problem of information asymmetry between supply and demand, and both ends of supply and demand realize quick search and matching of supply and demand information through internet platform, releasing potential consumption potential; Digitalization realizes the matching of supply and demand in time and space, guides different people to spend at the wrong peak and time, and greatly improves service capacity and service efficiency; Digitalization better meets the needs of customers, and further enhances customer satisfaction by providing customers with more customized services. With the wide penetration of digital technology into the service field, the digitalization of service consumption in China presents two new trends.

　　First, the digitalization of service consumption has changed from a single breakthrough to full chain coverage, which has bred new business models. At the enterprise level, digital technology is infiltrating from front-end links such as customer diversion, online order and after-sales service to back-end links such as supply chain management, personnel management and operational decision-making, opening up front-end and back-end data to enhance linkage effect and promote enterprise management efficiency. At the industry level, digital technology is extending to upstream and downstream industries along the industrial chain, promoting enterprises to digitize all business processes such as material procurement, logistics, processing, retail, distribution and financing services, improving the efficiency of resource allocation through data integration, and forming a digital ecology of service consumption. For example, with the development of technologies such as drone distribution, Beidou navigation, and 5G cloud intelligent robots, retail links, including fresh food, will realize instant point-to-point supply, and expand the development space of new formats such as direct supply of e-commerce and unmanned retail. For another example, the integration of material supply is strengthened, the trend of seamless docking is accelerated, and the intelligent level of supply chain is continuously improved, which will greatly improve the collaborative efficiency of supply system. Taking the catering industry as an example, the construction of smart restaurants further promotes the traceability of agricultural products in smart agriculture, the efficiency of procurement and distribution in smart logistics, and the convenience of financing for SMEs in financial technology, which further promotes the high-quality development of service consumption.

　　Second, the digitalization of service consumption expands from the demand side to the supply side, and promotes the digitalization of the entire upstream and downstream chain. With the improvement of users’ requirements for service experience such as quality and efficiency, the digitalization of demand side will force the supply side to accelerate the digital transformation and promote the shift of development focus from consumer Internet to industrial Internet. At the same time, with the reduction of the application cost of digital technology, the increase of third-party service providers and the emergence of more successful cases, the willingness of suppliers to actively promote digital transformation is increasing. If we say that in the past period, China’s consumer Internet rose rapidly, forming a number of platform enterprises in the forefront of the world. It can be expected that the development of industrial Internet on the supply side will also breed a number of large-scale platform enterprises in the coming period.

　　Accelerate the expansion and quality improvement of service consumption

　　Accelerating the expansion and upgrading of service consumption is not only an important way to expand domestic demand, but also will inject new impetus into the upgrading of consumption structure and high-quality economic development. In the coming period, efforts should be made at the levels of supply, demand and system to encourage the development of new modes and formats of service consumption and help upgrade the consumption structure.

　　The first is to tap the potential of the service consumption market. Expand middle-income groups, give play to the backbone role of middle-income groups in leading the upgrading of service consumption, and make them the main force of middle and high-end service consumption such as education, medical care and leisure tourism. Adhere to the positioning of "houses are for living, not for speculation", accelerate the establishment of a housing system with multi-agent supply, multi-channel guarantee and simultaneous rent and purchase, and steadily implement a long-term real estate mechanism to stabilize land prices, house prices and expectations, promote the stable and healthy development of the real estate market and reduce the crowding-out effect on consumption. Improve the holiday system, implement the paid vacation system, and encourage holiday consumption and night economic development. Support the construction of consumption center cities and cultivate international consumption center cities.

　　The second is to promote the structural reform of the supply side of service consumption. Further liberalize the market access of the service industry and encourage social capital to participate in the development of the service industry. Further expand the opening up of the service industry and promote the deepening reform and efficiency improvement of the domestic service industry. Improve the service industry standard system, promote the benchmarking of domestic standards and international standards, and improve the quality of service consumption. Accelerate the deep integration of online and offline service consumption, and cultivate new consumption patterns and new formats such as online retail, online education, smart tourism and internet medical care. Improve the consumer rights protection system, innovate the supervision methods, and create a secure consumption environment.

　　The third is to deepen the digital transformation of service consumption. Encourage the digital transformation of different sub-sectors and continuously expand the field and scope. Accelerate the service enterprises to "use the number to give wisdom" and accurately solve the problem of capital shortage of small and medium-sized enterprises through tax deduction and financial subsidies. Promote the widespread use of SaaS and other systems in small and medium-sized service enterprises, so that more enterprises can join the digital transformation process. Give full play to the advantages of data and technology of service consumption platform, and build a "internet plus" service consumption ecology. Strengthen vocational skills training, improve the digital skills of service consumers, and enhance the digital transformation ability of service enterprises.

　　The fourth is to increase government expenditure on public services. From the international experience, in the range of per capita GDP from $10,000 to $25,000, the increase in the proportion of government expenditure is the most significant, and this period is often the accelerated period of service consumption development. In the coming period, China’s economic development is at this stage. It is necessary to gradually increase government spending on education, medical care, housing, social security and other fields, improve the level and equalization of basic public services, further enhance residents’ service consumption capacity, and expand the development space of service consumption.

The full text is 3,500 words in total and lasts about 5 minutes.

Source of this article: Liu Shengjun’s overall situation (produced by Liu Shengjun Micro Finance)

Text | Liu Shengjun

• Others fear that I am greedy, others are greedy and I am afraid. -Buffett
• If even Country Garden falls, it will be the last straw to crush the camel.
• Extremes must be reversed. "Model student" Country Garden crisis, on the contrary, indicates that the real estate industry is about to usher in a turning point.
• Evergrande’s problem is Evergrande’s problem; The problem of Country Garden is an industry problem. Different roads lead to different returns.

After Evergrande, Country Garden, the largest real estate company in China in terms of sales area, actually came to the brink of debt default in the first half of this year. It was predicted that the loss in the first half of this year exceeded 45 billion yuan, and its 11 domestic corporate bonds stopped trading, and its share price evaporated by nearly 50% in a week.

In fact, this is no exception. Like Country Garden, head housing enterprises such as Sunac and Greenland have a hard time. Which one is not trembling and treading on thin ice? Whoever falls first is likely.

On August 8th, Chen Qizong, a Hong Kong real estate tycoon, said with emotion, "Many of my old real estate friends, who have met here once a year for many years, are hard to meet now. A friend came to my place for dinner more than a year ago. He told me, can I make it this time? I dare not say. At last, when we said goodbye, my heart was sour. Of course, he is not bad now, but he was rescued. Another friend was more sure, and as a result, his end was not so good. "

According to statistics, Evergrande Group has a debt of 2.58 trillion yuan, Country Garden 1.7 trillion yuan, green land 1.2 trillion yuan and Sunac 1 trillion yuan. The liabilities of these four housing enterprises add up to nearly 6.5 trillion, which is equivalent to 5.4% of China’s GDP of 121 trillion in 2022!

Indeed, the head housing enterprises are too big and become unregulated "financial behemoths". Evergrande’s debt is equivalent to the asset size of the 19th largest bank in China. Anyone who studies finance knows the problem of "too big to fail". In 2008, the Federal Reserve blew up Lehman Brothers, a small bank, with a try attitude. Unexpectedly, the people who bombed the world went belly-up.

As a result, the "three red lines" were born. Everyone, including Country Garden, was dumbfounded by the fiercest regulation of China real estate in history.

Objectively speaking, it is necessary to prevent financial risks by limiting the "barbaric expansion" of head housing enterprises. However, in the implementation of the "three red lines", there has been a phenomenon of simplification, across the board, short-term long-term goals and protracted battles, which has led to the suspension of the whole real estate industry so far (what is the medium-and long-term solution to real estate? )。

The current situation of real estate is already very dangerous. All housing enterprises are unsafe. This further leads to the wait-and-see attitude of buyers. After all, no one wants to get into the trouble of "uncompleted residential flats". As a result, "negative feedback" began, and "guaranteeing the delivery of the building" did not help.

In July, house prices in 70 large and medium-sized cities nationwide fell, and the number of cities reached the highest range in history: house prices in 49 cities fell. In July, the sales area of commercial housing dropped by 46.1% from the previous month. From January to July, investment in real estate development decreased by 8.5% year-on-year, which seriously dragged down economic growth.

We must stabilize the property and can’t hesitate any longer. There is no need to worry about letting go of the purchase restriction and "soaring house prices". At this time, the environment has changed, expectations have changed, and the money bag has shrunk. What we really want to prevent now is not the sharp rise in housing prices, but the unbearable weight of the real estate systemic crisis.

Although Country Garden is dangerous, it is not Evergrande after all.

1. Evergrande is a "big" word. It relies on gambling and gambling blindly and expands savagely, and has no real core competitiveness. Evergrande blindly diversified and made a strategic taboo. We can get a glimpse from Evergrande Football, Evergrande Super Headquarters (unfinished) and Evergrande Automobile. Country Garden, which rose from "Give you a five-star home" in 1995, has considerable strength in product building, property service and refined management. Country Garden was once praised as a "model student" by the industry, but it didn’t get a hollow reputation. In 2022, Country Garden delivered 700,000 houses, and Vivanco Evergrande added up more.

2, Xu Jiayin blindly high-profile, Yang Guoqiang is very low-key and pragmatic. Xu Jiayin is one or two of the highest-profile entrepreneurs in China, and he is keen on publicity. Evergrande has not only a football team, but also a national song and dance troupe. Ma Weidou once recalled the first meeting with Xu Jiayin: Xu Jiayin was wearing a coat and walking with the wind. "Teacher Ma is here!" Xu Jiayin shoulders a shake, coat slipped from the shoulder with the action, behind the bodyguard "pa" stretched out his hand and caught. After taking a seat, Xu stretched out his index finger and middle finger, and the bodyguard behind him took out a cigar with a bang. Xu Jiayin "where people go, the elevator is controlled", "except the secretary’s bodyguard and personal butler, other people, especially men, are not allowed to approach" and "generally bring your own cigars, and you need to be equipped with cigar holders and cigar scissors." Diet "only eat imported fruits, including Japanese greenhouse honeydew melon, Japanese fragrant Yin Qing Ti, Qingwang watermelon, especially sweet winter jujube and mango." When KTV sings, "drink royal salute and soda water". When Evergrande hired Ren Zeping with a high salary, it was essentially a hype (Liu Shengjun fired in the early morning! Ren Zeping was "torn by hand": bragging, inciting and greedy for heaven! I hope you can get out of the swamp of desire as soon as possible! ）。

In contrast, Yang Guoqiang, a farmer, is one of the lowest-key businessmen, and even when he reached the top of China’s richest man in 2007, he did not receive any media interviews. It is said that Yang Guoqiang reads 100,000 words every day. Yang Guoqiang, who is less than 70 years old this year, transferred his shares to his daughter Yang Huiyan several years ago. The author visited Country Garden headquarters a few years ago, and Yang Guoqiang personally toasted every guest at the table, which was very approachable.

3. It is difficult to engage in real estate without involving political and business relations, which is an extremely dangerous zone. A staff member of Guangdong judicial system told China Economic Weekly that in Guangdong officialdom, most of Wan Qingliang’s friends who were real estate developers were famous. Wan Qingliang, a "fan", is also a frequent visitor to Evergrande. Evergrande invested hundreds of billions of dollars in the Danzhou "Haihua Island" project, which was finally stopped by the environmental protection department. In September 2019, Zhang Qi, former member of the Standing Committee of Hainan Provincial Party Committee and former secretary of Haikou Municipal Committee, was dismissed. Zhang Qi used his position as secretary of Danzhou Municipal Party Committee to promote the Haihua Island project in violation of regulations, involving a total area of 783 hectares of reclamation. As a result, a large area of coral reefs and white butterflies were permanently destroyed. Zhang Qi, who "swelled his purse and destroyed the ecology", was sentenced to no life. Like Wanda Group, some people in Country Garden will inevitably take bribes, but with Yang Guoqiang’s personality, he must be very cautious in political and business relations.

The only free private high school in China, Guohua Memorial Middle School.

Yang Guoqiang, a peasant.

Of course, it is undeniable that Country Garden also made mistakes:

First, enter the third-and fourth-tier cities in a big way. In 2015, the shantytown renovation was carried out with monetary resettlement. For a time, hot money was rolling in the third-and fourth-tier cities, and Country Garden took the lead in blowing the horn of entering the third-and fourth-tier cities. Up to now, 80% of the land is still in the third-and fourth-tier cities. Now it seems that this is a major misjudgment. The purchasing power of third-and fourth-tier cities is insufficient, and it is easy to fall into a liquidity dilemma overnight.

Second, the Malaysian forest city project has been defeated. The "Forest City" project started in 2015 and plans to invest more than 100 billion US dollars. This "green and intelligent future city" in southern Malaysia, close to Singapore, has now become a "ghost town". However, the original idea is not unreasonable: to seize the psychology of high-net-worth people to buy a house overseas and settle down, the house price is equivalent to a quarter of Singapore’s. It’s just that people are not as good as heaven, and they have encountered black swan events such as exchange rate turmoil, difficulties in foreign exchange outflow, and sudden changes in Malaysia’s political situation, which led to the project being called to a halt, and they have no choice but to stop eating in the storm that has never changed in a hundred years.

No one can always win a business, such as a war. The key is to learn from failure.

Country Garden’s asset-liability ratio was 82.3%, while Evergrande once reached 132.6%, and the latter was insolvent. In 2021, Country Garden only failed to meet the standard of "excluding the asset-liability ratio of advance receipts not exceeding 70%". By 2022, Country Garden achieved "three red lines" without stepping on it. Evergrande stepped on all three red lines. Country Garden still has a chance to reorganize and survive.

Country Garden can’t fail for a simple reason: at present, regardless of potential buyers or upstream and downstream housing enterprises, the nerves are already quite fragile, and Country Garden is the industry benchmark. In addition, the financial giant "Zhongzhi Group" is also in trouble with Country Garden. Zhongrong Trust, a subsidiary of Zhongzhi Group, has fallen into a storm of suspension. Among the huge financial assets of Zhongrong Trust, real estate accounts for 11%. Once there are problems in Country Garden and Zhongzhi, the potential chain reaction cannot but be frightening.

If even Country Garden falls, it will be the last straw to crush the camel. Yang Guoqiang once encouraged his manager with such a request: Even if Country Garden falls, it will be the last real estate enterprise in China.

Practice has proved that the simple idea of "guaranteeing the delivery of buildings" is not feasible. "Baojiaolou" seems to help, but in fact it often aggravates the difficulty of capital turnover of housing enterprises. As long as the housing enterprises do not return to normal state, the normal operation of the industry will be difficult to maintain. At this time, it is unrealistic to expect people to buy houses (the sudden braking of real estate is unbearable: it is suggested to move from "guaranteeing the delivery of buildings" to "guaranteeing the main body"). "Protecting the main body of the market" should start from Country Garden.

Conclusion: Evergrande’s problem is Evergrande’s problem; The problem of Country Garden is an industry problem. Different roads lead to different returns.

Of course, Country Garden can’t wait for "Prince Charming" or "pie in the sky". Mo Bin, president of Country Garden, said in the announcement that Country Garden had encountered the biggest difficulty since its establishment. Wang Shi, an old friend of Yang Guoqiang, bluntly said, "At present, real estate enterprises are facing challenges one after another, especially large real estate companies are facing transformation. Lao Yang and I respect and admire each other. It is inevitable that there will be a shortage of funds during the transformation of Country Garden, but Mr. Xiang Yang Guoqiang will actively cope with the difficulties. ".

Country Garden faces a better environment than Evergrande. Evergrande is an early bird in the rectification of "three red lines". Now, the policy orientation has quietly changed. On July 24, 2023, the Politburo meeting proposed that "it is necessary to effectively prevent and resolve risks in key areas,Adapt to the new situation that the relationship between supply and demand in China’s real estate market has undergone major changes, and timely adjust and optimize real estate policies.Because the city makes good use of the policy toolbox to better meet the rigid and improved housing needs of residents and promote the stable and healthy development of the real estate market. "

On August 15th, Fu Linghui, spokesperson of the National Bureau of Statistics, responded to the Country Garden incident, saying, "At present, the real estate market is generally in the adjustment stage, and some housing enterprises have encountered certain difficulties, especially the debt risks of some leading housing enterprises have been exposed, which has affected market expectations. But we should see that these problems are phased,With the market adjustment mechanism gradually playing a role and the real estate market policy adjustment and optimization, the risks of housing enterprises are expected to be gradually resolved.. "

But in any case, the "big era" of real estate "big is good" has ended. Country Garden, which has been on the list of the world’s top 500 for seven consecutive years, please forget the charm of "the world’s top 500" from now on.

The author sends a message to Mr. Yang Guoqiang: Hold your ground steady and break your arm to survive. Learn from a painful experience, and from today on, get rid of the demons that "big is good". Face the new stage and new pattern of real estate, explore new models, and develop wholeheartedly with high quality, so as to "forget the pain without healing the scar" in the future (China real estate: new stage, new pattern, new model).

The historical picture that has not changed greatly in a hundred years is slowly opening.

Join the "study tour of entrepreneurs in secret places",

Join hands to cross the fog of world politics and economy,

Live up to Damei China,

Be a wise man in uncertain times.

Join the secret pursuit, pursue all the way, great beauty and true knowledge.

Liu Shengjun

Member of Shanghai Economic Committee of Zhi Gong Dang

An economist who insists on telling the truth

Political economy+great historical view

Participated in the Prime Minister’s Economic Symposium in 2014.

Chief economist of Tianjushi Group

Founder of Liu Shengjun Micro Finance

Chief Expert of Shandong Human Resources Development Promotion Association

Author of The Next Decade

Shandong Heze Dingtaoren

On November 14th, Avita Technology joined hands with strategic partner Huawei to jointly create Avita’s "Smart Driving Experience Day", which became one of the largest and richest high-level smart driving activities in the industry this year. Through this event, Avita 11 for the first time demonstrated the strength of ceiling-level hardcore products such as high-speed NCA smart driving navigation assistance, urban ICA smart cruise assistance, and APA smart parking assistance.

Tan Benhong, chairperson and CEO of Avita Technology, said, How to make intelligent driving meet user requests? Based on the understanding of users, Avita and Huawei have worked together to develop products from the product definition stage, and both parties have invested the leading resources in their respective fields to the greatest extent to achieve 1 + 1 > 2. We firmly believe that whether it is appearance, comprehensive performance, or intelligent driving ability, Avita 11 is the top of the industry’s first echelon.

As one of the first lock single owners, Wang Jun, chief operating officer of Huawei Smart Car Solutions BU and president of Intelligent Driving Solutions Product Line, said on the spot, I often drive Avita 11, high-speed, urban, and parking continuous experience, and various scene processing is very smooth. Huawei and Avita have deeply cooperated to deeply integrate mechanical systems such as steering and braking with intelligent driving assistance systems to achieve the best experience. The intelligent driving that Avita 11 is about to deliver is the highest level we can do now. Of course, next year will be better, because this system will continue to evolve. The more you drive, the more you understand, and the smarter you drive.

Personalized driving makes high-speed travel more comfortable

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"Eye View Six Roads" Super perception, safer urban complex road conditions

Entering urban roads, the complexity of road conditions has skyrocketed, and accidents, construction and other working conditions have occurred frequently, which is the most test of a car’s intelligent driving strength. Avita 11 is equipped with urban ICA intelligent cruise assistance, and has the ability to perceive and respond to crises that are "invisible to the human eye and unknown to the human mind". It can easily resolve various hidden dangers such as accidents, water horses, construction pile and barrel guidance lines, and provide users with safety protection.

The accident rollover vehicle located at the entrance of the tunnel often causes temporary visual impairment due to the contrast between light and dark, and the intelligent driver is also unable to identify due to the "special shape", which brings safety hazards. The super full fusion perception ability of Avita 11 not only is not affected by light conditions and bad weather, but also can identify the special-shaped vehicle in advance, issue a timely warning, and take very linear braking measures, which not only prevents accidents but also ensures the comfort of the ride.

When passing through the construction section, Avita 11 in the open state of the smart driver can easily identify the pile bucket used to guide the lane line change, anticipate the speed reduction in advance and automatically turn on the lights to change lanes. In the scenario of water horses encroaching on the lane, the system will evaluate the traffic capacity of the lane, and after confirming that the lane still has the capacity of the vehicle, it will slightly slow down and bypass the water horse to improve the continuity and safety of intelligent driving.

Overcome "intractable diseases" and park with more peace of mind

Compared with the traditional "blind man touching the elephant" solution, the fully integrated sensory parking solution adopted by Avita 11 breaks the isolation between the driving and parking systems, and applies the sensing capabilities of the AVATRUST super-sensing system and the powerful computing power of the AVATRUTH supercomputer system to the parking scene. Therefore, the APA intelligent parking assistance on Avita 11 can identify all the parking spaces seen by the human eye in all directions, completely solving the pain points of "not parking, not being placed correctly, taking a long time, and being easy to scratch", bringing users a more reassuring and pleasant intelligent parking experience.

Traveling between alleys or alleys, you often encounter tricky "severed road" reverse inclined train positions. Faced with this intimidating scene for novice drivers, Avita 11 can use its powerful 360-degree perception ability to find the rear space by itself, and use its powerful computing power and cloud-empowered path planning experience to autonomously reconstruct the scene, plan the route, and make a U-turn, so as to complete the warehousing action in reverse at the back of the car.

As one of the common parking scenarios, ramp parking poses a high test for the accuracy of vehicle longitudinal and lateral control. For this scenario, Avita 11 can carefully adjust the steering, power and braking based on human factors engineering theory to compensate for the impact of slope, and precisely control the position and route of the vehicle. Parking is smooth and silky throughout, just like flat ground performance.

Parking process may encounter pedestrians, non-motor vehicles from the rear of the car suddenly across the situation, in this regard, Avita 11 can rely on 34 intelligent driving sensors empowered by long-range perception and target trajectory prediction ability based on AI enhanced learning, accurate tracking of dynamic targets, anticipate target movement, timely stop action, to be moved to a safe distance after the target to automatically resume the parking process, to achieve real one-click peace of mind into the position.

Emotional smart cabin space, smart cars are more comfortable

At the event site, Avita 11 further demonstrated the unique charm of the emotional intelligent cockpit developed based on HarmonyOS. The floating central control screen interface adopts the HarmonyOS car-machine interaction design language, allowing the services and information used in the car to achieve zero-level interaction "visible on the first screen"; the screen edge swipe can be easily retracted, and the two-finger swipe can easily rotate the window position and other operations are consistent with the mobile phone, which greatly reduces the user’s learning cost.

Thanks to the colorful Huawei app store, Avita 11 can be adapted to Autonavi Map, Himalayas, NetEase Cloud Music, Kugou Music, Migu Music, Bilibili, Sohu Video, Youku Video, WeSing, WPS and other head APPs, bringing users a colorful car experience with the often new cockpit ecology. Avita 11 is also intimately equipped with a 10.25-inch high definition full LCD screen for the co-pilot, which is based on the organic linkage of one-core multi-screen capability and cockpit smart interconnection screen to bring users a multi-person shared intelligent entertainment driving experience.

Based on HarmonyOS voice capabilities, Avita 11 has created a full-interface voice control system that can be seen and spoken. At the interface of car control, music video, navigation and other three-party applications, users can directly speak text according to the interface information without manual clicking. The intelligent voice assistant can support 4-partition sound source positioning, continuous instructions, fuzzy semantic instructions, custom Keyword Spotting and other functions, making "Xiaota" more intelligent and loving for users.

In addition, Avita 11 is intimately equipped with six smart scenario modes, one-click linkage of ambient lights, music, fragrance, HALO screen and other hardware, and interacts with a real and interesting scene-based interface to bring a full range of intelligent atmosphere experience. Take the unique pet mode as an example. After turning on this function, the car machine can turn on the air conditioner and adjust it to a suitable temperature. At the same time, the car machine screen will enter the care reminder state to avoid misunderstandings by passers-by outside the car. And if the user accidentally leaves the pet in the car when getting off the car, Avita 11’s departure cockpit perception function can send a reminder to the user in time through the APP, giving the "shit shoveling officer" peace of mind and protecting the safety of small lives.

Car review

As the first model fully equipped with HI (Huawei Inside) Huawei’s full-stack smart car solution, Avita 11 demonstrates the results of complementary advantages and deep binding between Avita and Huawei in multiple fields, allowing intelligence to truly realize the value of providing users with a safe and comfortable driving experience. In the future, Avita Technology will continue to be committed to exploring future-oriented humanized travel technology to create a better emotional intelligent travel experience for users.