Media survey: Over 80% of netizens support the management of network anchors (Figure)

  On the 12th, the Ministry of Culture announced the 25th list of illegal Internet cultural activities, and nearly 17,000 network anchors were investigated. The number of illegal network anchors is so huge that it once again reflects the problems in the field of webcasting. From stars to ordinary people, more and more people join the ranks of network anchors. In order to attract more viewers, some network anchors even have no bottom line hype and show off pornography.

  According to a survey, over 80% of netizens support relevant state departments to guide and manage network anchors. Among them, 48.08% of the respondents think that the live broadcast of eating and sleeping by network anchors is "vulgar and unintelligible". Some public opinion analysts pointed out that network anchors may usher in a big reshuffle in the second half of this year.

  Some parents worry that their children will be affected.

  In January of this year, a pair of male and female anchors on the betta platform conducted pornographic live broadcasts, so the vulgarization of network anchors became the focus of public opinion. Weibo, a police officer including Jiangsu Cyber Police, criticized this phenomenon by name and pointed out that two anchors had been suspected of breaking the law.

  The survival of network anchors depends on the audience’s "reward" in the live broadcast. In order to attract more viewers, network anchors often go sideways, or speculate through verbal and physical cues, or live broadcast of boring behaviors such as eating and sleeping. This kind of soft pornography has brought high popularity and rich income, and network anchors have become more and more "willful".

  But public opinion has been quite worried about this. By searching for "webcast" through Baidu Index, in terms of crowd division, 12% of followers are teenagers under the age of 19. A parent in Guangzhou once told reporters: "Now students have a mobile phone, and they are really worried that their children will see the bad content of the anchor and have an impact on him."

  Some time ago, the "Men’s Subway Live Event" in Guangzhou was also criticized by public opinion, not only because the behavior of two men eating and drinking in the subway seriously disturbed public order, but also because their vulgar and "out of place" performance openly publicized a bad social habit. The voice of public opinion for rectifying the webcast platform is also getting higher and higher.

  The anchor is basically recognized but needs supervision.

  A few days ago, Questionnaires.com launched a survey about network anchors. The survey results show that over 70% of the respondents have some knowledge of the profession of network anchor, which shows that webcasting has become a phenomenon and is known to most people.

  However, when asked, "What do you think of the overnight fame of network anchors?", 31.73% of the respondents thought it was a reflection of social impetuous psychology. Some media have reported that the high income of webcasting can reach hundreds of thousands of yuan a month, and the anchor of game commentary can even get an annual salary of 10 million yuan. Under the temptation of interests, many network anchors flock to it.

  When asked, "What do you think of the influence of network anchor on the public and society?", half of the respondents still recognized the joy brought by anchor. Among them, 14.42% of the respondents think that webcasting broadens their horizons, and even 7.69% of the respondents think that webcasting has established people’s confidence and encouraged the diversified development of humanity and culture. It can be seen that network anchors are basically recognized, but they need supervision.

  In "Do you think it is necessary for relevant state departments to guide and manage the webcast industry?" In one question, a total of 82.69% of the respondents chose necessary. In addition, 65.38% of the respondents said that network anchors should spread positive energy.

  The network anchor had high hopes, and his versatility and good sense of camera are all pushing the development of the emerging industry of webcasting. Network anchors have gradually grown into an industry group, and "prohibition" is obviously not the best way.

  It is true that the cultural department cannot always audit and supervise every network anchor, but it can combine with other relevant departments to introduce corresponding punishment measures to shock the warning. At the same time, the live broadcast platform should fulfill its main responsibility, with sufficient content audit inspectors and strict technical monitoring measures, so as to find, track and identify in time and shut down illegal performances in time. As an anchor, you are also responsible for the live content. In this regard, some experts suggest that real-name registration system measures such as identity authentication should be implemented for network anchors, so that the source can be traced and the responsibility can be investigated.

  Nanfang Daily reporter Deng Qiang

Career-only Workplace Drama: Can "Ideal City" Achieve "Overtaking in Curves"?

Author: a dead end

Reprinted source: a little drama reading (ID: yidianjd)

"The cleanliness of the cost table means the cleanliness of the project" and "All the time, is that right?" ….. When Su Xiao, played by Sun Li, said these words to his leaders and colleagues, the workplace drama door of the TV series "Ideal City" officially opened to the audience:

In the workplace ecology outlined by screenwriters Zhou Wei and Luo Hong, the heroine Su Xiao is no longer a "white workplace girl" with a golden finger and attached to a man step by step, and several waves of characters standing on the opposite side of the heroine also have their own calculations, instead of being a facelift "bad guy" who is mentally retarded and does not conform to the logic of the characters … The real, vivid and behavioral logic workplace side can be said to be a good impression for the early stage of the play; At the same time, the industry background with the construction industry as the entry point and the cost engineer as the entry point has also filled a blank in China’s workplace drama.

It can be said,"Ideal City" is quite stable in word-of-mouth level.Su Xiao, played by Sun Li, has the basic qualities of a "workplace employee" in terms of makeup and personnel design; The scene of old people in the workplace, led by Zhao Xiankun (Yu Hewei) and Wang Yang, fighting with young people and old cadres at the same level is more like a "career plan" full of philosophy.

Where there are people, there are rivers and lakes, and where there are rivers and lakes, there will be disputes. In this regard, "Ideal City" has basically achieved the top level of the current reputation of workplace dramas in China. It is a pity that this "Magnolia Sky Group" starring Sun Li and composed of many old and new faces such as Mark Chao, Yu Hewei, YCY and Chen Minghao (note: Sun Li, Yu Hewei, Mark Chao and director Liu Jin all won or nominated Magnolia at least once) did not get off to a good start in the market.

According to relevant data, the average daily ratings of the drama have basically stabilized at around 0.41% since it landed on 8 sets of Oriental TV and CCTV on August 12th-the ratings of prime-time files are not as good as those of "Sweeping the Black Storm" broadcast on the same platform (CCTV 8) and slightly lower than those of the family drama "Dear Mom and Dad", which also makes the drama lose face slightly. According to the data of Guduo, the highest historical popularity of the drama is 67.25, which is far from the highest popularity of the drama "You are my glory" (88.67).

Can the follow-up of "Ideal City" be "supported"? Is this workplace drama based on China architecture worth watching? Does Sun Li still have the ability to "carry drama" after Empresses in the Palace’s "Settle Down"? It is worth exploring.

"career-only workplace drama",

The "core" of Ideal City is very hard.

  

Although there are a large number of workplace dramas broadcast every year in China, there are few works that can really stand the assessment of the word "workplace". The last workplace drama that won unanimous praise from the public was "Ordinary Glory" with the situation of "applauding without being a hit", and the last one may be "Blame You for Being Too Beautiful" focusing on the entertainment industry and targeting the relationship between brokers and artists.

The final word-of-mouth trend of "Ideal City" may not be as 8 points as its predecessors, but it is well-deserved to wander around Douban 7.5. Focusing on the construction industry and taking the cost engineer as the entrance, this is an industry ecology of workplace drama for the audience in Ideal City. In this industry ecology, the audience can initially understand what a cost engineer is. The construction of a building, what manpower and material resources are needed, and how much preparation is needed in the early stage.

"The pile is reinforced concrete, but it is built by people’s hearts." Behind every high-rise building, the most complicated thing is often not professional skills and academic cost, but the untouchable relationship between people’s minds and workplaces. For this reason, in the story of Ideal, there are not only younger generations such as Su Xiao and Wu Hongmei, who have been in the workplace for several years, but also the "Xia Ming" generation, which has lost the edges and corners of their youth and is more stable and mature, and the older generation of leaders who are deeply hidden and seemingly harmless but are full of "small thoughts".

What "circles" these people together is a top-level domestic well-known private enterprise, Yinghai Group. The company is made up of Zhao Xiankun, Wang Yang, Huang Lilin and other old backbones. Today, it has become a large enterprise with five subsidiaries. Tiancheng, where Su Xiao is currently located, and Tianke, where Xia Ming is located, belong to this company, and they are also the two most competitive subsidiaries.

Judging from the 13 episodes currently broadcast, the audience saw at least three complicated career lines in the play. One is the personal career struggle history headed by Su Xiao. Su Xiao, who lost the qualification certificate of first-class cost engineer after taking the blame for his former company, faced with all kinds of scheming in the workplace, such as being unable to find a job, being blacklisted by the industry, being "hard-working" by the leaders, being excluded by colleagues and so on.

The other is from Su Xiao’s entry into Tiancheng Company, explaining the past of the two subsidiaries, and exposing the infighting between the leadership and the river’s lake grievances for more than ten years, which is also an important foreshadowing of the play; The last one is to introduce an "audit team". The parent company seems to trust the leaders of the two subsidiaries, but in fact it is suspicious and unannounced, which also highlights the real power arena behind the group … It can be said that "Ideal City" presents a real workplace arena to the public through the creative techniques of point to face and grass snake gray line.

This arena is not only full of bureaucracy and intrigue between the old school, but also full of "tactfulness" of the younger generation based on their own ideals. I’m glad,At last, the domestic workplace drama has an "attack" scheme in which all the pros and cons have online IQ. At the same time, the interpersonal science and the dark side of human nature involved behind the workplace are all full of it.

This is the "hard core" of "Ideal City", and it is also an important reason why the play is well received by the public at present.

Behind the "kernel",

"Ideal City" also has flaws?

  

It is undeniable that "Ideal City" is not too badly hurt in the content creation level, and even shows "workplace scheming". However, in terms of professional knowledge, this drama is just like some previous workplace dramas, and there are flaws.

First pointed out by netizens,It is the responsibility of the cost maker, which is presented by Su Xiao shortly after the opening of the drama.It is understood that in the project, the cost engineer often has a series of management and budget investment responsibilities for the project, and does not have the problems of project quality and project payment presented in the play.

In addition, the 32-gauge horse stool, the white hat worn by the construction workers, and the contract department that was the first to be held accountable after the project collapsed have all been "accused" by netizens.The details are slightly distorted, which is a subtle flaw in the content creation level of Ideal City.

Secondly, it is the rhythm and theme of the play.In the first two episodes, Su Xiao, the heroine, went on stage. After experiencing an "accident storm", Su Xiao was used as a gun by her direct leadership and became a back-burner in this incident. Then, disheartened, she called her boyfriend who had been in love for many years, and raided her boyfriend’s workplace, only to find that she was derailed and her boyfriend was "engaged" with her immediate boss … Then, Su Xiao officially started her own career path and explored the "Politburo" behind the scenes of Yinghai Group.

This seemingly harmless and logical "career opening" also exposes the rhythm and theme problems behind the play. As we all know, because workplace dramas often involve group portraits, behind the complicated events, it also reflects the creative difficulties of this kind of theme, that is, how to simply explain the industry background to the audience and quickly catch the eye in the golden opening time.

At present, at this point, The Ideal City needs to be improved. This is also an important reason why the "opening" of the play is cold and it is not getting better in the heat level at present. Can it overtake in corners? Looking at it from another dimension, this may also be a ratings test for "Empress" Sun Li.

After settling down,

Can "Sun Li" reach the top again?

  

In the public view, Sun Li really became a household name and a TV audience sister because of Empresses in the Palace directed by Zheng Xiaolong in 2012. At that time, the drama not only became the "explosion" in the TV drama market, but also made artists such as Ada Choi, Rulu and Chen Jianbin popular and became the first choice for TV stations and variety shows. Sun Li also got the "second bonus" of his career after this drama. This is another story.

Before Empresses in the Palace, many people may not know it.Sun Li has made many well-known TV dramas, and has been nominated for Magnolia, Hundred Flowers Award and other awards.She is the peace of mind wandering between relatives and enemies, affection and law in Jade Guanyin, the pure and kind cuckoo who loves the dance career in Happiness Like Flowers, and the actress with different images but great personal charm in many works such as Love is Air, Huo Yuanjia and New Shanghai Beach.

Sun Li was very spiritual and talented in acting in her early days. Many famous directors who worked with her, such as Ding Hei and Gao Xixi, praised her for her dedication and her personal performance charm.

("Happiness is like a flower")

Empresses in the Palace, the "explosive drama", elevated it to a brand-new level, and after welcoming the second spring of the career of married actresses, doubts followed. Once, because of legend of miyue, which is similar to Empresses in the Palace’s theme but not as good as the former, her and Tamia Liu’s performances in the play were once questioned by the audience as "overexertion"; The other time was "Anjia", which starred as a screenwriter in 1966 last year. This douban score happened to be on the verge of passing the exam (6.2 points), and it was also questioned by netizens about its ability to choose plays.

The audience is critical and tolerant. Just as these two films were questioned by the market, two works broadcast in Sun Li, "Flowers bloom and the moon is full that year" and "The Story of Hot Mom", played a mediating role. Sun Li’s position as "the queen of TV viewing" and "the first sister of domestic drama" in the drama market is unshakable.

The divergence point reappears, which is the "Ideal City" currently being broadcast.Su Xiao, played by Sun Li in the play, was accused by netizens of being slightly old and in poor condition. At the same time, her acting skills were also questioned. Can Sun Li still complete the myth of "carrying drama" in the past? 

At present, hope and disappointment are 50-50. First of all, the word-of-mouth of "Ideal City" is excellent compared with the same type of workplace drama; Secondly, judging from the plot, after the "content foreshadowing" of the previous episodes, the competition of the whole power field became more and more fierce, and there were several tipping points in the middle if the film was strong; Finally, and most importantly, workplace dramas are different from other types of dramas, and they often have more advantages in reflecting realistic topics. This is also the biggest "explosion point" in the follow-up of the play.

And advantages may also become disadvantages. After all, in front of the workplace drama headed by "Ordinary Glory", it is too divorced from the workplace background of public life, and it is difficult for ordinary audiences to get it. In addition, at present, the drama market is in the second half of the summer, and various platforms have made great efforts to "play", which has also distributed some audiences of the drama to some extent. This is the pity of the play.

However, no matter what the final result is, The Ideal City is based on "realism", and the principles of high-quality creation in the workplace are still worthy of recognition. After all, in developed countries headed by Britain and the United States, the creation of workplace drama has long been a mature type, but in China this kind of theme is just the "beginning".

Earth’s water doesn’t come from melting meteorites.

  The white dotted line in the figure shows the boundary between the inner solar system and the outer solar system, and the asteroid belt is roughly located between Mars and Jupiter. Bubbles near the top of the image show that water molecules are attached to rock fragments, indicating the type of objects that may bring water to the earth.

  Image source: Jack Cook/woods hole oceanographic institution

  Beijing Science and Technology Daily, March 16th (Reporter Zhang Jiaxin) Water accounts for 71% of the earth’s surface area, but no one knows how or when such a large amount of water arrived and existed on the earth. A new study published in the journal Nature on 15th brought scientists one step closer to answering this question. The researchers found that the water on the earth did not come from molten meteorites.

  The research team of the University of Maryland analyzed the molten meteorites that have been floating in space since the formation of the solar system 4.5 billion years ago. They found that the water content of these meteorites was extremely low. In fact, they are one of the driest substances ever measured. These results make researchers rule out that they are the main source of water on the earth, which is of great significance for finding water and life on other planets.

  The researchers analyzed seven molten meteorites, that is, spherulite-free meteorites, which split from at least five "planetesimals" and fell into the earth for billions of years. These planetesimals collided to form planets in the solar system. During the melting process, many of these micrometeoroids were heated by the decay of radioactive elements in the early solar system, causing them to split into layers with crust, mantle and core.

  Since these meteorites have only recently landed on the earth, this experiment measured their volatiles for the first time. The researchers used electron probes to measure their magnesium, iron, calcium and silicon levels, and then used secondary ion mass spectrometry to measure their water content.

  To reduce pollution, the researchers first baked their samples in a low-temperature vacuum oven to remove any surface water. The sample must be dried again before it can be analyzed in the secondary ion mass spectrometer.

  After analyzing the samples of non-chondrite, the researchers found that water accounts for less than two parts per million in its mass. In contrast, the wettest meteorite — — Carbonaceous chondrites contain up to 20% water (by weight), which is 100,000 times that of the meteorite samples studied by the team. This means that no matter where these micro-planets originated in the solar system, and no matter how much water they had in the beginning, the heating and melting of micro-planets will lead to almost all water loss.

  The researchers found that contrary to popular belief, not all extrasolar bodies are rich in water. This led them to conclude that water was probably transported to the earth through unmelted meteorites or chondrites.

After tea and coffee, Kuafu fried skewers should also be a chain of ten thousand stores?

Recently, "Kuafu Fried String" announced the completion of round B financing. This round was jointly led by Joy Capital and Juebi Fund, followed by Bubi Capital and Huaying Capital, the old shareholder, and Weilan Capital served as the exclusive financing consultant. So far, Kuafu Fried String has accumulated financing of nearly 500 million yuan, making it one of the brands with the highest total financing amount in recent years.

Now it is the capital winter, and the arrival of this financing has aroused a lot of attention and discussion in the industry. Among the employers in this round, Joy Capital is the investor of Ruixing, and has invested in Kuafu Fried String for three consecutive rounds. The unique fund focuses on food and restaurant chains and has great influence in the industry. Before this round of financing, they have been cooperating in industries such as logistics supply chain for a long time.

High growth may be the key to impress investors. Since its establishment five years ago, the total number of stores in Kuafu has exceeded 2,000, and at the same time, more than 25 overseas stores have been opened in the United States, Canada, Australia, Singapore, Malaysia, Italy and other regions, which have not only conquered the stomachs of local Chinese, but also conquered the stomachs of local people.

Foreign diners who love fried skewers are located in Kuafu fried skewers store in Milan.

Behind this round of financing, Kuafu Fried String also plans to speed up its expansion this year. At the 2024 strategy conference held today, Yuan Zelu, the founder of Kuafu Fried String, announced that 3,000 new stores will be opened in Kuafu Fried String this year, which also means that they will increase the total number of stores to 5,000 at an average rate of 8 stores per day.

Whether it is capitalization or expansion path, the script that Kuafu got in his hand is very much like the once hot tea and coffee.

Snack skewers, tea around 2020?

There are enough categories in the catering market of more than 5 trillion yuan. However, due to the different maturity of categories, the process of chaining and branding of each track is different, and there are only a handful of Wandian catering tracks, with only three tracks: western-style fast food, milk tea and coffee.

Different from western-style fast food, milk tea and coffee are typical emerging racetracks, all of which have benefited significantly from capitalization, and a large number of quasi-Wandian brands with thousands of scales have been born one after another. Since last year, several head brands have been in the IPO process, and the development path of branding, chaining and products is very clear.

However, the development track of each head brand is not linear growth. From the perspective of tea track, around 2020 is a common key watershed. Although the pattern of tea industry was still relatively scattered at that time, according to Huajing Industrial Research Institute, in 2020, the CR3 of China’s existing tea industry was only 29.5%, but the brand pattern had begun to differentiate. In that year, Mi Xue Bing City crossed the Wandian mark, and a number of head brands such as Guming, Chabaidao and Xicha expanded at a faster speed.

In other words, the head pattern that can be seen in 2023 has been basically clear in 2020, especially in the cost-effective route. Honey Snow Ice City has established a leading position. For those who want to get a slice of it, 2020 may be the last golden window.

Similar to the historical trajectory of the tea track, there are lo mei and coffee. At that time, the brand patterns of the two tracks began to appear. Among them, the delicious food increased the number of stores to nearly 10,000 in 2018. The situation of coffee track is similar. In 2021, Ruixun’s performance bottomed out, and the number of stores increased to more than 6,000 during the year.

After that, whether it is tea, pot-stewed or coffee track, the market concentration and brand saturation are gradually accelerating, and the opportunity space left for new brands and franchisees is gradually shrinking. Small and medium-sized brands and franchisees are facing the survival test.

The market of snack fried skewers in 2024 is very similar to milk tea in 2020, pot-stewed flavor in 2018 and coffee in 2021.

After a long evolution from roadside stalls to branding, the category of fried skewers has been developed and the head brand has initially appeared; At the same time, the gradual saturation of the milk tea industry has led to the overflow of a large number of high-quality franchisees, which has caused the popularity of snacks with similar models to soar.

In fact, Kuafu’s high growth expectations this year are not blindly optimistic.

It is understood that in 2023, the same store in Kuafu increased by 20% compared with 2022. From the external environment, although consumption is generally more cautious, it does not seem to be a bad thing for fried skewers. The unit price of 30 yuan makes Kuafu have a lipstick effect in the big environment. The complexity of the consumer market is that the decline and rise of consumption power occur at the same time, but in any case, consumers’ pursuit for better food is unchanged.

Fried skewers, the new "signboard" of snacks

The status of fried skewers in snacks was not established in one day, but gradually became clear in the past three years.

According to the market classification of catering, snacks are one of the 17 first-class classifications, but before 2021, Meituan defined snacks as "fried chicken snacks". After 2021, this category was changed to "fried chicken and fried string", and fried string became synonymous with snacks. The survey results of Kuafu fried skewers also prove this situation. Fried skewers are not only fried skewers, but also a collection of fried snacks.

Yuan Zelu told 36Kr that the 1.0 version is the fried string of string incense, positioning the original Leshan fried string, similar to the string incense, regardless of the price, and signing for silver; Version 2.0 is a series of barbecues, the price ranges from 50 cents to 5 yuan, and the products are gradually expanded to popular barbecue categories such as squid and chicken wings, which will last from 2020 to 2023.

Since last year, Kuafu Fried String began to explore the product 3.0 upgrade, and focused on the category of fried chicken, combining fried chicken with fried string. It is very important to consider this, so as to widen the track, and fried chicken is undoubtedly the existence of a larger track. At the same time, Kuafu is also broadening its demand coverage for the whole time, offering more "satiety" options, which can not only satisfy the craving, but also solve the urgent need. It is more like a "fast food".

Although the product continues to iterate, for Kuafu, cost performance is an unchangeable principle.

"We didn’t start doing cost performance last year, but we started doing it from the beginning," Yuan Zelu told 36Kr. The logic behind it is the ultimate cost advantage. In Kuafu’s fried string, this is defined as "total cost leading", that is, corresponding to two major commodity strategies, one is large supply, and the cost performance is continuously improved through cost advantage; The second is a big brand to enhance the sense of brand value.

Aiming at China’s stomach which needs nutrition and delicacy, Kuafu’s fried string products believe in "everything can be fried" and focus on "frying protein", while the fried chicken category in version 3.0 is more clearly defined as "fried chicken protein", that is, chicken is the most cost-effective high-quality protein.

As a big item in 2024, the "raw fried chicken leg" newly promoted by Kuafu Chuankebab adopts Chinese style, which is different from the western-style fried chicken wrapping method. This product is inspired by raw roast chicken, and combines the raw frying process with the fried kebab form. At the same time, it solves the problem of standardized operation because it does not need to be processed in stores.

Due to the accurate capture of users and market demand, this large single product quickly became popular as soon as it was launched. According to Yuan Zelu, this raw fried chicken leg sold 6.71 million pieces in two months, and the explosive products also boosted the sales of stores. Before and after the product went online, the store efficiency increased by an average of 27%.

Yuan Zelu, the founder, is a post-90 s catering person who once participated in the creation of the Western Young Master Chinese hamburger. As a young man, he wants to do a good job in this young man’s business. "We have been trying to string the fried chicken categories with bamboo sticks." Yuan Zelu said that in theory, bamboo sticks can be strung with everything, and whatever is popular and needed at present, Kuafu can fry them to make whatever.

Digitalization, all for business process reengineering

It is no accident that raw fried chicken legs are out of the circle, which is also the epitome of the digital transformation effect of Kuafu in the past three years.

As early as 2021, Kuafu Fried String started the digital transformation, which is not a simple online business in the usual sense. In Yuan Zelu’s view, "tools and systems are only results, and the core is business process reengineering."

Yuan Zelu said that catering and e-commerce are both combinations of human freight yards. There is actually only one difference between them. E-commerce is an infinite shelf, catering is a limited shelf, and the common core is commodity operation, which is the combination of commodity pool and flow pool.

It is reported that the product structure of Kuafu fried skewers can be divided into three categories: basic style, structural style and popular style. Among them, the new principle of popular style products is "high-speed innovation and rapid iteration", such as the previous slap chicken chops, fried skin and so on. In the past, there were 30-50 long-term new product pools, and next, they hope to expand this number to 80.

Although the new speed has been greatly improved, the new cycle of each new product still strictly follows the feedback of store sales data. At the beginning, they will test new products with a relatively small flow, and only do manual intervention when they perform well, and match the corresponding marketing resources. From the store side, the new is also gradient.

In the catering industry, the development of site selection system is also one of the key points of Kuafu’s digital investment in fried string.

Yuan Zelu told 36Kr that location is still established now, but the order source structure of catering stores is changing. In the past, location only referred to physical LBS, but now it is necessary to consider take-away heat and new channels such as Tik Tok. For Kuafu, the proportion of these three traffic sources is about 6:3:1. In the future, this ratio will reach 4:4:2 through the efforts of the marketing side, and the total traffic will be even greater.

In the past, the thermal evaluation of most restaurants’ takeout was done by manpower, but now the location of Kuafu can be presented automatically. Taking a shopping mall as an example, based on big data analysis, the location of shopping malls in Kuafu is divided into four levels: S, A, B and C. Combined with tens of thousands of data labels, the location system can be refined into recommended floors, estimated take-away orders, competing products and complementary products nearby, investment return cycle prediction, and operating effects of surrounding old stores. It is reported that the accuracy of the above prediction can reach over 90%.

One thing that catering is often criticized is that the industry is relatively backward. Yuan Zelu said that the original intention of Kuafu’s digital investment was to transform this relatively backward industry with more advanced working methods. And all this work is only done by a small team of more than 20 people.

In Kuafu, R&D has made it clear that "there is absolutely no big move". They will compress each iteration to less than two weeks, and if a function development cycle is long, it will be further split into multiple versions. Teams can get feedback at an early stage and quickly adjust iterations.

In Yuan Zelu’s view, digitalization does not necessarily correspond to a high-cost structure. In the past, many enterprises easily made a mistake, that is, they hired a CTO when they came up, and the digitalization planning was particularly complicated. On the one hand, the biggest problem was that when they were online, the business side had undergone great changes, and many "unfinished projects" were prone to occur. For Kuafu Fried String, no matter whether it is self-developed or imported software, they don’t need the system whose implementation process lasts for several months.

Business process reengineering is the precondition of digital transformation in Kuafu, that is, from the first principle, why each process of chain operation should do this and whether the efficiency is enough. After that, it is for more far-reaching organizational changes.

In January, 2023, the "Kuafu Merchants" APP launched a feedback channel for franchisees to go directly to the headquarters. At that time, the background of this function development was that they found that the problems of many franchisees in the industry in the past were passed on step by step through supervision, but the problems may be ignored or even covered up.

After this feedback channel in Kuafu was opened, it also had a new impact on the business side. For example, for some old shops that have been in business for more than three years, the equipment will be aging. In addition, Kuafu Fried String has been doing equipment iteration all these years, and the after-sales maintenance workflow of suppliers corresponding to the original equipment is not perfect, especially in cities with dense stores such as Beijing and Shanghai, and the maintenance response time of supplier service team alone is not enough. After realizing the problem, Kuafu Fried String quickly made localized spare parts for its core products, which shortened the response time by one time.

Similar business changes continue to occur at all levels.

The bigger the fish, the bigger the pool.

"Focus on development" is the expansion key word of Kuafu Fried Tandem.

According to Yuan Zelu, the increase of 3,000 stores this year is divided into two parts: one is encryption in high-speed cities; The second is to explore the sinking market and develop high potential energy points according to the network rules.

First-tier and new first-tier cities are the core bases of Kuafu’s string bombing, among which Beijing and Shanghai have exceeded 200, Wuhan has exceeded 100, and the second-tier cities such as Guangzhou, Xi ‘an, Hangzhou and Tianjin are gradually entering the "hundred stores". However, the capacity of this city is far from saturation. According to the Kuafu bombing network regulations, more than 400 shops can be opened in Beijing and Shanghai.

When it comes to encryption, some people will think of "grabbing business", but Kuafu’s practice of bombing strings has found that this is not the case, and franchisees are very happy to do encryption. Yuan Zelu told 36Kr that there are two reasons for this. First, they will do staggered encryption, such as the dislocation of street shops and shopping malls; Second, through the multi-store layout, it can be seen everywhere and easily available.

It is also necessary to save money. In view of the sinking market, Kuafu Fried String products are priced at A, B and C levels to adapt to different market and price consumption preferences. In addition, in 2023, Kuafu Zhachuan also made a project to reduce the cost of building a store, which comprehensively reduced the cost of building a store from the aspects of decoration, area, optimization and adjustment of moving lines and soft-fitting equipment.

It is reported that this project will reduce the cost of the whole store by about 30%. On the one hand, it will have a wider choice space, and at the same time lower the entry threshold for franchisees.

The scale bonus of Kuafu Fried String is also being released to franchisees. It is reported that in the past five years, with the scale expansion and bidding negotiation, Kuafu Fried String has taken the initiative to reduce the cost of franchisees for three rounds, helping to establish a very low cost advantage and giving franchisees a higher cost performance under the same quality.

At the press conference, Kuafu Zhachuan also officially released seven brand stores, including shopping malls, street shops, community shops, school shops, office shops, scenic shops and canteen shops, adapting to different scenes and making product and line adjustments.

"From a broad product perspective, joining the company is essentially selling our store types," Yuan Zelu admitted to 36Kr. More extreme, they are essentially a return on investment model, which is suitable for different people, goods, time and space.

Strong digital genes and multi-store models have helped Kuafu broaden its franchise channels. "Our franchisees have two most important portraits, one is younger, and the other is higher education," Yuan Zelu told 36Kr. According to statistics, among the franchisees in Kuafu, the proportion of former milk tea franchisees is getting higher and higher, which is close to 30%, followed by large catering transformation and small business, as well as catering whites including college students and white-collar workers.

At the same time of the official financing, Kuafu Fried String also launched the "300 million League Homesick Plan". It is reported that Kuafu Fried String will invest over 100 million yuan to subsidize franchisees and over 200 million yuan for brand marketing.

"In the part of brand investment, we will make efforts in three directions, explosive products, explosive stores and explosive cities." Yuan Zelu told 36Kr that explosive products are similar to the continuation of raw fried chicken legs, and continuous and sufficient single products are launched to help stores generate income; Explosive stores focus on polishing city landmark stores and establishing brand image; On the basis of the previous 20 core cities, the explosion city has further expanded to become an explosion city. And the three power points will all be invested in the whole network-level marketing resources.

In the process of rapid growth, Kuafu Fried String continues to expand its business "circle of friends". They are not obsessed with self-sustaining factories, but do upstream business by means of investment and partnership.

"This is mainly due to two factors. First, the total cost is leading. Second, we believe that there is huge room for improving efficiency upstream." Yuan Zelu told 36Kr that efficiency improvement is not only the part of Kuafu bombing, but also the great consumer brands, all of which have great ability to promote the transformation of the upstream.

"From the perspective of the United States and Japan, great catering enterprises all appear at the time of economic transformation and speed change. When the team becomes more and more professional, the organization and infrastructure are getting better and better, you can actually run out." Yuan Zelu said. (Photo courtesy of the enterprise)

Traditional culture, fashion life and diversified consumption light up holidays.

CCTV News:Tonight, the moon is full of people, and there are thousands of miles in the world. A bright moon entrusts the Chinese children with a beautiful yearning for reunion, and also carries the homesickness and patriotism of thousands of wanderers. Moon viewing is a traditional culture of Mid-Autumn Festival, but at the same time, it is now integrated into our economic life. In the past two years, not only the Mid-Autumn Festival, but also many people take the moon viewing as their tourism theme. For example, outdoor camping has the dual functions of tourism accommodation and moon viewing. Traditional culture integrates fashion consumption, and this Mid-Autumn Festival holiday, Starry B&B has also become a new choice for many people to travel.

Starry sky B&B enjoys the new fashion of bright moon and Mid-Autumn Festival consumption.

The full moon hangs high, and the moonlight is like water. This Mid-Autumn Festival holiday, there are not a few people who choose to go outdoors and enjoy the moon and the stars. In the starry sky camp in Wugongshan, Jiangxi, transparent starry sky rooms are lined up on the grass in turn, and tourists sit around singing, enjoying the moon and playing games, and spend a romantic and beautiful night together.

Jinding White Crane Peak, at an altitude of 1918 meters, is the highest peak of Wugong Mountain, which is very suitable for watching sunrise and sunset, clouds and starry sky. The local area has built a camp platform of Star Tent here. The design of the whole transparent glass gives a panoramic view of the surrounding scenery, and you can also watch the stars all over the sky at night. The Mid-Autumn Festival holiday attracted tourists from all over the country.

Based on the data of the travel platform, we have drawn a map of the national starry sky theme B&B. In the past five years, there have been more and more areas with Star B&B, with the fastest growth in the central and western regions. Cities such as Beijing, Zhongwei, Hulunbeier and Loudi have become popular destinations for Star B&B.

Immersed in the national wind and rhyme, night consumption lights up the mid-autumn night.

This year’s Mid-Autumn Festival holiday, not only the ways of enjoying the moon are richer and more diverse, but also the national style and charm have become a major feature. A variety of immersive folk activities were held in many places, which made people feel the charm of traditional culture.

Ordering tea, smelling incense, tasting tea, arranging flowers, hanging pictures and Mid-Autumn Festival holidays, these traditional lifestyles in China have been restored in many cities in Zhejiang. In the ancient town of Shou Chang in Jiande, the block is arranged like the streets and lanes of the Song Dynasty thousands of years ago, and more than a dozen stalls with ancient style and charm are lined up in turn. Visitors can put on Hanfu in Song rhyme and experience flying flowers, elegant tea and ancient entertainment activities.

Not long ago, the historical and cultural leisure block in Xinanli, Nanjing, Jiangsu Province was selected into the list of national night culture and tourism consumption gathering areas. During the Mid-Autumn Festival, relying on traditional folk culture, a series of night consumption experience activities were launched here.

Traditional culture is integrated with fashion consumption, and during the Mid-Autumn Festival holiday, some cities have lit up urban landmarks in new ways. In Guangzhou, the night tour of the Pearl River attracted many citizens.

Boarding this cruise ship enjoying the moon, whether it is seasonal fruits with unique local characteristics, Lingnan snacks and Cantonese moon cakes, or lanterns hanging in the cabin, it is full of Lingnan cultural charm.

Halfway through the voyage, a classic Cantonese opera performance pushed the atmosphere to a climax.

Mei Lanfang was exposed by the explosion of fashion and rare swimsuit photos.


    Mei Lanfang’s swimsuit photos taken during her stay in the United States.




    Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.


    For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.


  Mei Lanfang loves fashion to take swimsuit photos.


    The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.


    According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.


  Love to take pictures, generous show camera


    Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.


  Singing Beijing Opera in Modern Costume


    Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie

Every detail! It is too heavy for Du Feng to guide the Guangdong teenager’s skills with his hands.

The official media of Guangdong Men’s Basketball Team showed a video of Du Feng, the head coach of the team, guiding young players with his hands. Although he is the head coach of the team, he should control the team from a macro perspective, but Du Feng is still careful in picking the players’ basic skills.

In the video, Du Feng used a personal demonstration to tell Guangdong teenager Huang Ming what problems exist in his technical movements. From dribbling and holding the ball to getting rid of the defense, to dribbling behind and changing the dribbling range, Du Feng has been tirelessly guiding young players.

It stands to reason that technical links like this should be guided by the team’s assistant coach or technical coach, and will be carefully divided into center group, striker group and defender group. The head coach needs macro control of the team’s training plan, tactical system and other training.

However, in the offseason, on the premise that he had time, Du Feng was patient enough to guide the young players and let Huang Mingyi enjoy the treatment of "advanced private education".

In fact, this is not the first time that Du Feng has coached players in technology and other aspects. When Zhao Ruigang entered CBA, Du Feng also gave him a lot of tips in shooting hand shape and psychological level when Zhao Rui felt unstable.

In addition, Du Feng also likes to coach players and share his experience with them when he is coaching the national team. In 2012, Wang Zhelin entered the national team training for the first time, and Du Feng, who was also an assistant coach of the national team, repeatedly gave Wang Zhelin a small stove, sharing his back-to-back skills and experience when he was young. Later, when he coached the men’s basketball team, Du Feng also gave some subtle technical guidance to Guo Ailun, Hu Jinqiu and others, and Du Feng also gave more guidance to Hu Jinqiu, who also played power forward with himself.

Now, the Guangdong team is facing the great challenge of the alternation of the old and the new. In addition to ensuring the team’s competitiveness not to drop sharply, Du Feng also needs to care so much about the performance and skills of the teenagers. Next season, the burden on his shoulders is bound to be heavier.

The timetable of Vanke Le Run series activities was released, and the 2024 Vanke Dapeng New Year Marathon will return.

recent days

Vanke New Year Marathon released

Schedule of Vanke Le Run Series Activities in 2023

Among them, there are clear

2024 Vanke New Year Marathon

From December to January next year, start the 2024 New Year Marathon.

This may mean the return of Dapeng New Year Marathon, which has been suspended for several years.

Photo: Vanke New Year Marathon

Shenzhen Dapeng New Year Mara was founded on New Year’s Day in 2014. On the first day of the new year, Shenzhen Dapeng New District Management Committee and Vanke jointly hold the Vanke New Year Marathon.

From 2021 to 2023, due to epidemic factors, Shenzhen Vanke New Year Marathon was changed to online race. With the release of Vanke Le Run Plan and Dapeng Marathon Plan, on New Year’s Day in 2024, runners have a great chance to run in Dapeng Peninsula in Shenzhen.

Photo: Vanke New Year Marathon

Committed to improving the runner’s race experience, we always uphold the original intention of building the top high-level boutique events in China.

This event has become one of the "Five-Star Runner Experience" events, focusing on runners, emphasizing the concept of experience, service and happy running, and being praised by the majority of runners as the most anticipated hot event in China.

The Top Three Men in Dapeng Horse in 2020

Photo: Vanke New Year Marathon

1 Li Dongxing 2:25:13 (breaking the record)

2 Li Guoquan 2:32:54

3 Deng Guomin 2:34:53

The top three women in Dapeng Horse in 2020

Photo: Vanke New Year Marathon

1 Fu Jing 3:09:46

2 Li Sulan 3:18:49.

3 yihong 3:24:35

Basic information of the event:

(1) Date and time: 7:30-13:30 am on January 1, 2024.

(2) Events: Full marathon for men and women (42.195km)

(3) The size of the counselor: it is estimated that there will be 5,000 counselors.

(4) Venue: Dapeng New District, Shenzhen

(V) Registration channel: log in to the official website (www.newyearmarathon.cn).

(6) Registration fee: 300 yuan, the number of places will be on a first-come-first-served basis, and the quota will be closed.

According to previous information:

Qualification requirements for elite runners: from 2014 to 2020 (in any year), runners who finish the Vanke New Year Marathon within 3:30 in men’s group and within 4:00 in women’s group can obtain the qualification for elite runners in this event;

Super fan qualification requirements: from 2014 to 2020, runners who have participated in the Vanke New Year Marathon for three or more times and finished the race can obtain the super fan registration qualification for this event.

The specific information shall be subject to the final announcement by the organizer of the event!

In 2024, Shenzhen Dapeng Vanke New Year Marathon will return!

Are you looking forward to it?

Welcome to leave a message to share your expectations and your memories of Dapeng Horse.

"Creativity is infinite, and high-quality articles are under control-how to make soft writing more valuable?"

Recently, soft writing has become a hot topic on the Internet. More and more people realize that writing is a very important way of communication. In soft writing, the most important thing is to be able to convey information to readers and guide them to resonate.

So, how to make soft writing more valuable? First of all, we need to have a clear goal and orientation. We should consider the needs and problems of readers and turn these problems into high-quality articles. In addition, we can also use some professional tools, such as Tiger Writing AI WeChat official account, to quickly generate articles that meet the requirements.

Tiger Writing AI WeChat official account is a platform that can help us automatically generate articles. It uses artificial intelligence technology, and after inputting keywords, it can quickly generate articles that conform to the text structure, grammar rules and style characteristics. In this way, we can quickly produce high-quality soft articles and improve the reading rate and conversion rate of articles.

In addition to tiger writing AI WeChat official account, we can also push articles to major media platforms by using the publishing platform of Overflow Enterprise to increase the exposure and conversion rate of articles. Yiqi Publishing Platform is a professional promotion service provider, which can help us push articles to various channels, such as social media, news media, forums, questions and answers, etc., so that more people can learn about our articles and then produce transformation effects.

Finally, we need to pay attention to the improvement of personal writing skills. Through continuous study, thinking and practice, we can improve our writing level and make our articles more convincing and attractive.

To sum up, soft writing is a process of continuous learning and exploration. Only by choosing the right platform and tools and paying attention to the improvement of personal skills can we make our articles more valuable. Come and use Tiger AI WeChat official account and Overflow Enterprise to promote your soft writing level!