标签： 广州桑拿

Future community concept empowers urban organic renewal.

In 2019, the work report of Zhejiang provincial government put forward the concept of "future community" for the first time. This concept focuses on the basic unit "community" of this beautiful city construction, focusing on three major value coordinates of humanism, low-carbon and digitalization, including nine scenes: neighborhood scene, education scene, health scene, entrepreneurship scene, architecture scene, traffic scene, low-carbon scene, service scene and governance scene, covering from engineering construction to system construction.

The "14th Five-Year Plan" clearly puts forward that urban renewal should be accelerated, and the functions of stock areas such as old residential areas, old factory areas, old blocks and villages in the city should be upgraded, the renovation of old buildings should be promoted, and new parking lots and charging piles should be actively expanded. As a community planner, the author adheres to the goal of "vibrant neighborhood" when participating in community urban renewal projects, innovatively introduces the concept of "future community", respects public opinion and empowers wisdom. From the perspective of humanism, low-carbon and digitalization, this paper discusses how to implement the future community concept in the organic renovation of old residential areas, and puts forward corresponding suggestions.

Starting with "people-oriented", we should worry about people’s urgency and worry about people’s worries.

First, the foundation should be solid. The foundation here, on the one hand, means that the basic research work before the transformation should be solid, we should dig deep into the root of the problem and identify the needs of residents; On the other hand, it means that the transformation and upgrading of infrastructure should be solid, not just superficial, but thorough and in place to avoid repeated rectification and constant disturbance to the people.

Different from new projects, old residential areas have their particularity and uniqueness. They need to check and fill gaps instead of starting from blanks. Therefore, the organic renewal and renovation of old residential areas should proceed from the needs of residents, do a good job of preliminary research, and give priority to ensuring the renovation content closely related to residents’ lives. Through a large number of practices, it is found that, in view of the demographic characteristics of the large proportion of middle-aged and elderly people in old residential areas, the reconstruction should pay special attention to the construction of neighborhood scenes and health scenes, and increase the communication space, community activities space and health care space for the elderly.

Second, the operation and maintenance should be pre-positioned. According to the scene construction requirements of the future community, the operation and maintenance of the old community is a very important part of the transformation of the old community besides the engineering construction. Only by operating the community as a whole can we really stimulate the vitality of the community, bring new features to the residents of the community and let them truly experience the improvement of their quality of life.

At the beginning of the renovation project design, the professional operation and maintenance team should make detailed planning and formulate the overall plan of community operation, thus giving guidance to the spatial layout of public service facilities. Community operation mainly includes educational scenes such as kindergartens and happy schools, as well as service scenes such as community commerce and convenience services and health scenes such as indoor fitness facilities; What needs to be maintained mainly includes public service scenes such as community shared study room and community medical station, and online service scenes such as community neighborhood mutual assistance integral mechanism, digital learning integral application mechanism, traffic information publishing platform and intelligent parking system.

Third, governance should be long-term. The organic renovation of old residential areas not only needs to upgrade the "hardware" of the residential areas, but also needs to upgrade the "software". If engineering design is "hardware", then community operation and maintenance and governance are "software". The quality of community governance is an important reference for residents in old communities to judge their happiness. The governance of old communities cannot be achieved overnight. First of all, it is necessary to establish a set of community management mechanism with clear responsibilities and responsibilities under the guidance of party building, so as to ensure the fairness and justice of community governance; Secondly, it is necessary to establish an effective self-government mechanism for community residents, increase residents’ participation, and convey the concept that "the community is my home", thus ensuring people’s democracy in community governance; Finally, it is necessary to do a good job in supporting facilities such as space and digital platforms to help implement the governance mechanism.

Pay attention to the concept of "low carbon", do a good job of scientific publicity and calculate the economic account

The first is to achieve engineering. In order to promote the concept of low carbon, it is necessary to implement "low carbon+"and "+low carbon" in the project. Under the premise of not increasing or slightly increasing the project cost, the "low carbon" of the future community can be realized by changing the design methods and technological processes. For example, in the process of rainwater and sewage reconstruction, the concept of sponge city construction is adopted, and some rainwater runoff pollution is controlled by changing outdoor vertical, reducing local green space elevation, increasing high-level flower beds and increasing wastewater storage in the balcony of the building facade, so as to realize low-carbon and toughness of the water system; For the construction of garbage sorting kiosks, the installation of photovoltaic equipment, the installation of water-saving and energy-saving equipment and other projects, low-carbon scenes can be created from the side to help achieve the goal of "double carbon". In addition, the old residential area does not mean that there are no new buildings. For new buildings, we should follow the low-carbon requirements in the architectural scene, design and build according to the requirements of Samsung’s green buildings, and realize the engineering of low-carbon concept.

The second is to realize the benefits. Economy is the catalyst for promoting the development of ideas. To promote low-carbon ideas, it is necessary to calculate the small economic accounts of community operations and the large economic accounts of social benefits from the perspective of economic interests. That is, from the perspective of use, low-carbon facilities such as photovoltaic power generation, water-saving facilities and central heating can reduce expenditures; From the perspective of social benefits, low-carbon facilities such as water-saving and energy-saving facilities and low-impact development facilities can reduce resource consumption and carbon emissions. Garbage sorting facilities can help realize the reuse of recyclable garbage, and the recycling of renewable energy such as kitchen waste compost can reduce resource waste.

The third is to realize human culture. Combine the low-carbon concept with Chinese traditional culture to promote the low-carbon concept to be deeply rooted in people’s hearts. "Saving" is the traditional virtue of the Chinese nation, and the concepts of water saving, energy saving and resource reuse coincide with the low-carbon concept. By combining the two, residents can accept new ideas more easily, thus achieving the purpose of publicity and promotion. In addition to the specific facilities construction, the low-carbon scene can also be realized by combining the neighborhood cultural scene or through the garbage classification and integral system and other governance scenes.

Push "Digitalization" Reform, Make Good Use of Intelligent Facilities and Assist Management.

In the new era of information explosion, people’s food, clothing, housing, transportation, work, study and even management services are inseparable from the use of data. In the application process of nine major scenes in the community, CIM (Urban Information Model) platform plays a very important role, and the application of each scene is inseparable from the digital platform.

The first is to realize the networking of life services. To carry out digital reform, we should follow the trend, help residents realize the functions of Internet of Things such as shopping, take-out and express delivery, provide service scenarios such as O2O business services and O2O housekeeping services, build educational scenarios such as smart bookstores and online schools, and set up health scenarios such as online doctors’ diagnosis and treatment and continuous health monitoring. Without leaving home, we can "master all the information in the world, eat, drink and get everything done".

The second is to realize the platform of community management. To carry out the digital reform, we should strengthen the digitalization of community governance, community security and community service, and build a "platform+housekeeper" property service model by building a community intelligent service platform, so as to realize the management service functions such as automatic identity registration (face recognition), epidemic prevention management, information sharing (vegetable price, weather forecast, important notice release, real-time update of public transport system, etc.), parking vehicle guidance in residential areas, parking space sharing in multiple residential areas, and realize fire warning. Through the digital platform, the management efficiency is effectively improved, and the timeliness, fairness and visualization of community management are guaranteed.

The third is to realize the diversification of scene applications. In the future, the nine major scenes of community construction can be built by digital means. Through the joint efforts of online and offline, the nine major scenes are more perfect and convenient to use. The existence of digital platform is more convenient for sharing facilities between communities, coordinating the public resources of the 15-minute convenience living circle, and helping the residents in old communities to improve their quality of life. In addition, there are many middle-aged and elderly people in old communities, which are restricted by objective factors such as age and culture, and their acceptance of smart devices and smart platforms varies. In view of this phenomenon, automatic function and one-button trigger function should be added in the process of wisdom transformation to facilitate the study and use of the elderly.

Problems and countermeasures of future community construction in the transformation of old residential areas

First, it is difficult to approve public buildings. Old residential areas are different from newly developed commercial housing areas. Due to the design concept and construction standards at that time, there are usually problems such as close spacing between buildings and insufficient public supporting facilities. Due to the limited space in the old community and the shortage of land in the old city, it is difficult to find suitable space to build new community public buildings. It is a good choice to demolish, rebuild or rectify the abandoned and inefficient buildings in the old residential area, but at the same time, the planning approval and architectural scheme review of the building are limited by the latest design specifications, so it is difficult to implement.

It is suggested that when the original public buildings in the residential area are demolished and rebuilt, the planning and approval conditions of the building scheme should be relaxed, and the rebuilt buildings should be allowed to be built without exceeding the original building volume or alleviating the adverse effects on the surrounding buildings. Paying attention to the priority of function has an important contribution to the public supporting services of the community, and more than two-thirds of the residents in the community agree that the existing public illegal buildings are allowed to continue to be used, and the property rights belong to the streets, so as to solve the contradiction between actual needs and planning approval.

Second, it is difficult to complete the green space rate index. With the development of economy and society, the living standards of residents are constantly improving, and the extensive use of private cars leads to a serious shortage of parking spaces in residential areas. In order to solve the parking problem, it is an inevitable choice for residents to sacrifice green space to increase parking spaces.

It is suggested that in the review of planning conditions of renovation projects, the requirement of green rate should be appropriately reduced, and the condition of green rate should be added as a supplement, and ecological measures such as vertical greening and roof greening should be encouraged to improve the living environment of residential quarters.

Third, the scene construction space is difficult to land. There are many limited conditions and few public spaces in the organic renewal and transformation of old residential areas. It is suggested that in the future community scene construction, the roof and underground space can be needed, especially the roofs of public bicycle garages and public buildings, and public activity spaces with security can be formed through transformation; It is suggested that more consideration should be given to the utilization of compound space, such as time-sharing classes, setting movable partitions in community auditoriums, and sharing the party building center with conference rooms to increase the utilization rate of public space; It is suggested to use online scene construction to reduce dependence on physical space and facilitate residents’ participation and community management.

The future community construction is the inevitable way to build this beautiful city and an important means to achieve the goal of common prosperity. How to make the old community bid farewell to the old and backward living conditions, rejuvenate and transform into a complete community is an important mission of the future community construction. In the process of organic renovation of old residential areas, we should vigorously promote the concept of future community construction and realize the long-term stability of old residential areas.

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Jiang guochao

Senior engineer and registered urban and rural planner of Jiaxing Planning and Design Institute Co., Ltd., graduated from the Department of Regional and Urban Planning of Zhejiang University. He has been engaged in general planning, special planning, detailed planning and other planning for a long time, and now focuses on the research, planning and scheme design of frontier disciplines such as sponge city construction, old community reconstruction and future community construction, with rich design experience and professional technical ability. Participated in the compilation of the national standard atlas "Design Example of Sponge City Construction" and "Technical Standard for Green Space Construction and Management in Sponge City", and presided over the compilation of the project "Upgrading and Renovation of Old Residential Areas in Nongxiang District of Nanhu District", which has been included in the topic of the Ministry of Housing and Urban-Rural Development and is being applied for the future community in Zhejiang Province.

Shanghai bill exchange opened today, and the bill market has entered a new stage.

　　Cctv newsThe Shanghai Bills Exchange, led by the head office of the People’s Bank of China, officially opened this morning.

　　Zhou Xiaochuan, Governor of the People’s Bank of China, said that the formal establishment of the Shanghai Bill Exchange is an important measure to deepen financial reform and development in China. In recent years, the rapid development of China’s bill market has played an important role in broadening the financing channels of enterprises and improving the multi-level financial market system. As a national unified bill trading platform with multi-functions of bill trading, registration and custody, clearing and settlement, and information service, Shanghai Bill Exchange will greatly improve the transparency and trading efficiency of the bill market, stimulate market vitality, and better guard against bill business risks; It is also helpful to improve the central bank’s financial regulation, optimize the transmission mechanism of monetary policy, and enhance the ability of financial services to the real economy.

　　The so-called negotiable instrument, according to the definition of China’s "Negotiable Instrument Law", refers to the securities with the purpose of paying money. Generally, it refers to bank drafts and commercial drafts, checks and cashier’s checks. Bills can be used for payment, mortgage and loan, and also have many functions such as financing, circulation and settlement. It is a common tool in modern finance.

　　According to insiders, China’s bill market is basically a spontaneous market at present, and various transaction barriers and information asymmetry have reduced the resource utilization efficiency of the bill market to a certain extent and increased the financing cost of the real economy, especially small and medium-sized enterprises. The establishment of the bill exchange will break the current bill market structure, form an intensive market organization form with legal persons as the main participants, electronic custody of paper bills and centralized and transparent information, help to break through the restrictions of geography and time on transactions, enable market participants to obtain more comprehensive and true market information, establish a nationwide, highly centralized and unified market form, improve the owners’ willingness to trade and speed of circulation, and further strengthen the supporting role of bill acceptance and discount to the real economy.

　　At the same time, the establishment of the bill exchange is helpful to improve the risk management level of the whole bill market. Bill business involves many risks, such as compliance risk, market risk, operational risk, moral hazard, etc., and there are many characteristics such as large amount of cases and hidden modus operandi. In recent years, a number of bills-related cases broke out in Agricultural Bank of China, China CITIC Bank and bank of tianjin, and some cases involved billions of yuan, which brought great risks to the market. The establishment of the bill exchange will help the central bank to standardize the market behavior, and by issuing and solidifying the bill supervision regulations and risk dynamics, it will help to enhance the understanding and understanding of the bill rules and regulations, risk prevention and control, and compliance operation of market participants, and improve the compliance of market participants’ behavior.

　　In addition, the settlement of Shanghai Bill Exchange in Shanghai has a far-reaching impact on the construction of Shanghai International Financial Center and Pilot Free Trade Zone. It is conducive to enriching the infrastructure of the financial market and further improving the market system and functions of Shanghai International Financial Center; Further enhance the global influence of Shanghai International Financial Center.

　　After its opening today, Industrial and Commercial Bank of China successfully completed a 1 million-yuan commercial bill reposting and cash selling business on the Shanghai Bill Exchange, which is also the first bill reposting and cash selling transaction after the opening of the Shanghai Bill Exchange. (CCTV reporter Zhang Daofeng Wang Lei)

Focus analysis： The window shop has been abandoned, and the tea shop is getting bigger and bigger.

On July 24th, on the first floor of Shanghai Heshenghui Plaza, the first newly opened LELECHA.PARK became a new punching place, and young people who came for early adopters lined up in a long queue.

With a number of stalls and a variety of peripheral products, Lele Tea Tea Paradise looks more like a lifestyle collection shop related to tea, and it is also a carnival for young people chasing the new tea trend.

Lele Tea Garden is also the largest store of the brand so far, covering an area of 1,000 square meters.One trend is that most tea brands are there.Work hard against Starbucks in terms of space and consumption experience.Try to open a bigger store. Not only Lele tea, but also CoCo Coco tea, Bayishan tea and Naixue tea.

CoCo, a veteran tea player, is using a modern and larger high-value new store, so consumers no longer have to experience wind and sun when waiting for drinks to come out. CoCo can also get rid of the image of "window tea shop" and realize brand upgrading and transformation. CoCo can say in an interview that it will not sign stores below 80 square meters in the future. In 2019, the number of CoCo stores exceeded 3,000, and the monthly turnover of a single store was between 300,000 and 400,000 yuan. This is a good business data for CoCo Coco, which has a lower unit price.

Ba Yishan, who is extravagant, opened a 3500-square-meter super-large shop, trying to sell the concept of leisure space for high-quality tea. There is an amusement park, a maternal and child room and a dressing room in the store. In addition to the common slides, the amusement park also has facilities such as basketball machines and doll machines. As an important player of new tea, Naixue’s tea has also recently launched blablabar pub, which not only enriches the scene, but also contributes to improving the overall profit of the brand.

The tea-making paradise opened by Lele Tea is one of the richest product forms among big store players. There are 10 stalls in the new store, selling 11 sub-brands, including Lele Tea, TEA GELATO, TEA POPSICLE, BREAD LAB, PILLOW TOAST, PINEAPPLE, BERRYHERE, BOBOCAKE, TEA LAB and TEA FACTORY, including classic Lele Tea, ice cream, popsicle bread, pillow toast, pie, strawberry cake, freshly baked Shufulei, etc.

Tea and soft bags are still the main categories. TEA LAB includes not only classic cheese fresh fruit tea, but also new products such as cross-border brewed beer tea, chicken tail tea, tea-making coffee, tea ice music and so on, as well as cold-extracted tea featuring original leaves. BREAD LAB has several main soft package brands. In order to enhance the brand style, Lele Tea and Michelin-starred chef Christophe Dufossé also launched two cooperative products, MOREFUN BREAD.

Lele Tea Garden also introduced scenes such as tea bars and tea houses for the first time. Consumers who arrive at the store can choose tea leaves and make tea themselves. In addition to selling the main products such as tea and soft bags, the aisle of the store opens up a display area for surrounding products, and puts cups, espresso, tea sets, tea leaves and other commodities.

Opening a big store is a high-investment and high-risk action.Bayishan’s "Big Mac" store spent more than NT$ 200,000 just in the window. According to the Wall Street Journal, Starbucks once chose to slow down the plan to open a shop in Zhenxuan Workshop because of the high cost of big stores.

When a tea brand opens a big store, it is necessary to choose a point with high cost performance as much as possible. Take Xicha as an example. In the big stores in shopping centers, they usually choose a location far away from the entrance of shopping malls to save costs as much as possible. Due to the numerous brands of shopping centers and obvious scale effect, even if the location is not so conspicuous, it can attract a large number of passengers. 36Kr also learned from an employee of a shopping center that many shopping centers attach great importance to the drainage effect of online celebrity tea shop and can generally give a relatively favorable rental price. The same is true for the location of Lele Tea Tea Paradise.Ba Yishan provides another way of thinking. Meilindian chose an industrial park with an area of over 1000 square meters. becauseIn the industrial area, you can get a larger storefront and the rent is lower. Although far from the city center, butParking is very convenient, close to convenient target customers.

Due to the high cost of big stores, tea brands are opening some small stores to provide self-service and take-away services while opening big stores. For example, Hi Tea opened a smart store, HEYTEA GO. There is no cashier in the store, and users can order their own orders through the Hi Tea GO applet.This means that tea players should not only expand brand influence, but also occupy consumers’ minds through new and unique space experiences; It is also necessary to pursue scale, and cover more consumption scenes through small take-out and self-lifting stores that are lightly decorated and light of assets, so as to improve the efficiency. However, because milk tea mainly focuses on leisure and holiday scenes, the demand for diverse scenes is higher than that of coffee that attaches importance to business scenes. Therefore, milk tea shops are still more willing to open large stores to attract tourists.

Behind the growing store is the brand’s helplessness to the reality of the industry.

The iteration of the new tea industry is too fast, and players need to continue to create freshness through differentiated play. On the one hand, they resist the cross-border of catering brands and the attack of coffee brands; Internally, reduce the threat of homogenization competition in the industry.

Because tea products occupy an important position in the food and beverage product mix and can bring a large number of young passengers, major food and beverage giants are opening related sideline businesses. Xiabu Xiabu opened a 200-square-meter tea shop, and Haidilao launched milk tea in 48 cities across the country, so that consumers can buy a cup of tea to quench their thirst after eating hot pot. Western fast food such as McDonald’s, KFC and Pizza Hut are also constantly introducing new seasonal teas, while coffee brands Starbucks, Costa and Ruixing also want to share a piece of this market. Ruixing even created a brand-new brand of deer tea, launched more than a dozen new products at a time, and found a niche Haoran Liu contemporary speaker.

In addition to competition, tea brands hope to give consumers a space to streamline their experience through multiple innovative scenarios, stimulate consumers’ buying behavior with different commodities and consumption links in a relatively complete consumption closed loop, and maximize brand influence. Consumers are too fickle, so tea brands have to speed up the pace of innovation and constantly give new labels to brands to keep these young people chasing the trend.

The bigger the store is, the more categories and SKUs the tea brand can provide, which is based on higher revenue targets. The profit that can be created by selling a cup of tea or coffee alone is always limited. Tea brands are trying to expand the baking business such as soft European bags and cakes, and do a good job of matching tea with soft European bags in order to seek more profit space.

But this road is not easy.The gross profit of soft European bags is between 50% and 60%, which is slightly lower than 70% of tea. According to a source from the tea industry, making soft European bags requires larger stores, more professional pastry chefs, the establishment of a central factory (such as Naixue’s tea, which is made into semi-finished products and then uniformly distributed to stores for on-site baking) and the increase in distribution costs, which cannot be made up by the sales of soft European bags, which is likely to lower the overall efficiency of stores.

New-style tea tries to retain consumers with fresher gameplay, more products and constantly adjusting stores, so as to earn more wins in the competition, which brings them huge financing and high valuation. How to provide good tea stably, control the cost structure and integrate the scattered tea supply chain are all topics that players need to further consider.

After all, new tricks can only bring temporary freshness, but it is difficult to guarantee the long-term brand.

(All the pictures in this article were taken by the author himself)

Exclusive observation ｜ Domestic movies are released overseas, and brave ＂non-Hollywood＂!

1905 movie network news On July 8th, several cinemas in London, Birmingham and Sheffield, thousands of kilometers away from China, were waiting patiently for a Chinese film to enter.


What they are waiting for is an anti-epidemic movie that is currently being shown in China. From the perspective of ordinary people, the film truly restores the ordinary and heroic anti-epidemic images of the people of China, and shows the endless "spring power".

"The films are mainly distributed in London and several other famous university towns, and there are more international students in China — — They are very important audiences for Chinese films in the UK. " In an interview with 1905 Film Network, Luo San, the executive deputy general manager of 1905 Film, who is in charge of the overseas distribution of the film in the above areas, revealed that the focus of the British distribution was local China students, and the summer file was the climax of their viewing.


Prior to this, on July 1, the film was released simultaneously in South Africa, Tanzania and Mozambique in Africa. Compared with the relatively mature distribution channels and rich experience in other overseas regions, Africa is more like a "new continent" that needs to be reclaimed urgently for the overseas distribution of domestic films.


March into mainstream commercial cinemas in Africa


When the new film is released, it will be announced first.


In order to spread the film release information to the local potential audience in the shortest time, 1905 Film Industry and local partner BrandChina formed a joint distribution team to carry out effective online and offline linkage publicity.



On the online side, we cooperated with one of the largest cinema brands in South Africa to publish a graphic introduction of the film on all its new media accounts, and rolled out a trailer with the release date.



"We also’ infiltrated’ a small financial program that is frequently used by local people. Just like you log in to the software/applet of a domestic bank, you can easily understand the film information and purchase tickets while using the banking function. " This in-depth cooperation with local online brands makes Luo San very proud. She said, "We have similar publicity activities in the UK, but the cooperation is with offline merchants, who can get small gifts or enjoy shopping discounts with tickets."



Offline, the film’s physical posters and other materials are mainly placed in places where there are many Chinese activities, such as Chinatown and Chinese supermarkets. Combined with the consumption habits of local Chinese, the film screening cinema is located in several shopping centers with the most crowded and prosperous people in the most important cities in South Africa, and light box posters are arranged on the spot in advance.




Canal Walk Cinema, located in the center of Cape Town, South Africa, is one of them.


"Canal Walk is one of the largest shopping malls in Africa, and the Canal Walk Cinema is the largest cinema in Cape Town." Li Xiaoyong, general manager of BrandChina, said that in the past, Chinese films were mostly shown in art theaters. This time, "You are my Spring" can be shown in a mainstream commercial theater such as Canal Walk in the bustling city center, which is the first time.



Bravely break into "non-Hollywood"


Initially, most African countries began to learn from Nigeria’s "Nollywood" model, develop their own film industry, and expand channels through transnational cooperation and video websites. Nowadays, on the basis of the former, a "non-Hollywood" model of pan-African countries has evolved.


From 2010 to 2019, thanks to the demographic dividend and other factors, the potential and vitality of the African film market are gradually being seen by more people. Under this general trend, many foreign films have entered the African film market to look for opportunities, including domestic films such as Japan, South Korea, Japan and South Korea.


According to foreign media reports, in 2017, the number of screens in South Africa reached 782, and the number of screens per million people reached 13.79, ranking first among African countries. From 2010 to 2018, the total domestic box office in South Africa increased from 717.73 million rand (South African currency unit) to 1.3 billion rand, a rapid growth.


Therefore, the African premiere of You Are My Spring was set in South Africa, Tanzania and Mozambique, and other African countries are also arranging follow-up screenings one after another to truly enter Africa.



"Africa is a difficult issue for overseas distribution. With a vast territory and many dialects, the cinema market is also experiencing the impact of streaming media. This time, combining the film with the local situation, we decided to promote the film as an event worthy of attention for Chinese audiences. " Luo San admits that the distribution of domestic films in Africa is full of challenges. Need to adjust measures to local conditions, according to the local and then market conditions, targeted publicity.


Thanks to the upgrading of cinema equipment in South Africa, the feasibility of digital transmission was ensured, and the film was finally released simultaneously with China on July 1. Although it has experienced unspeakable difficulties and challenges, synchronization also means that the impact of domestic piracy and the interference of domestic word-of-mouth can be minimized. In this way, even in Africa, the local audience can see the film for the first time and make their own judgments.


African market expects more China films.


"From my own point of view, when I watched this movie, I felt that the emotional fragments in many movies can be empathetic to audiences in South Africa and around the world. This movie can touch you and me and touch the hearts of ordinary people. I understand that it tells a story about love and the difficulties that everyone in the world has experienced. "


Abdullah Regal, senior manager of cinema in Canal Walk Shopping Center, said that he had seen You Are My Spring. The local people have just experienced the epidemic in the film, so they can feel the same.


On July 7, local time, the film was also shown in the VIP hall of Emperor Palace Cinema in Johannesburg.


"The mainstream audience of the younger generation is still very interested in action movies and kung fu movies with oriental characteristics." Years of local experience have made Li Xiaoyong well aware of the local audience’s viewing preferences. Local cinemas have also expressed their expectation for more China films.



The overseas release of "You are My Spring" has opened up a broader space for further cooperation between China and South Africa in the field of film and cultural industry, and further promoted the common feelings of the Chinese and African people and deepened China-Africa friendship.


After participating in the overseas distribution of The Climbers, "You are My Spring" and other films, the overseas distribution of 1905 films involved about 50 important box office output countries in Asia, Africa, Europe and America.


As the most vital and energetic part of cultural output, domestic films going out to sea are easier to spread and express the essence and details of Chinese excellent culture, and bear the mission of carrying forward China’s 5,000-year civilization. This is also an important part of China’s progress from a big movie country to a powerful movie country.


In the future, we expect more excellent domestic films to sail out of the sea.


(Note: All the pictures except the poster are provided by the interviewee.)


Originality used to be beautiful, but now it has become a rustic aunt. The ＂killing pig knife＂ of the years is too cruel.

introduction

Beauty is a woman’s talent and a woman’s capital. In the entertainment circle, beauty is a kind of competitiveness, which can make actresses have more popularity and opportunities. However, beauty is also a burden, which requires actresses to pay a lot of efforts and costs to maintain and maintain. Some actresses can resist the erosion of time and maintain their youth and charm; Some actresses, for various reasons, have greatly reduced their appearance and image, and have become rustic aunts from once sinking fish and falling geese. Today, let’s take stock of these five actresses and see the stories and changes between them.

main body

1. Rulu

Rulu is a powerful actress. She has appeared in many excellent film and television works for many years. Her most impressive role is Hua Fei in the Empresses in the Palace. She performed vividly with Hua Fei’s unruly waywardness, arrogance and infatuation with the emperor, which amazed four people. And her original Mu Wanqing in "Eight Dragons" was as beautiful as a lotus in clear water. At that time, she was pure and sweet, with fair skin and thin skin. She was really a fairy!

However, with the growth of age and the pressure of work, Rulu gradually gained weight. She no longer pays attention to her figure and image as before, and no longer caters to the aesthetic standards of the audience. She said in an interview: "I don’t want to live for beauty." She said that she didn’t want to care too much about her appearance, but wanted to be a happy, confident and meaningful woman. She said that she was not afraid of being called fat because she felt very happy.

Although Rulu has her own ideas and attitudes, she has inevitably been vomited and ridiculed by many netizens. Some netizens said that she looks like an aunt now, some netizens said that she wasted her beauty, and some netizens said that she didn’t respect her career. Rulu once lost some performance opportunities because of his weight. She once sent a complaint message in Weibo, saying that a director didn’t want her because she was fat, which made her very sad.

I was deeply touched by the story of Rulu. I think she is a woman with great personality and charm. She has her own ideas and pursuits and doesn’t want to be bound by outside eyes. She is also a talented and powerful actress. She can play different roles and bring different feelings to the audience. I don’t think she needs to change herself for the sake of other people’s opinions, as long as she is happy. I also hope that she can stay healthy and happy and continue to conquer the audience with her acting skills and charm.

2. Cecilia Han

Cecilia Han is a talented woman, not only an actress, but also a singer, host, writer and poet. Since her debut, she has always been a clear stream in the entertainment circle. She does not speculate, kiss, reject all "inhuman and immoral" practices, and wholeheartedly do what actors should do. Cecilia Han is a talented woman in the entertainment circle, not only with outstanding temperament, but also with a book fragrance all over her body. At the beginning, her performance in "Flying Fairy" really surprised a generation, which painted an indelible color on most post-90 s childhoods. Dressed in white, delicate and perfect face, are all symbolic existence!

Unfortunately, the good times did not last long. Cecilia Han was injured in a car accident while filming legend of miyue in 2015. The car accident caused her blindness in her left eye, decreased vision in her right eye, facial nerve damage, cervical spine injury and many other injuries. This is undoubtedly a heavy blow to an actress who is famous for her face value and temperament. As a result, Cecilia Han fell into a trough and depression. She once sent an emotional message on Weibo, saying, "I’m really tired".

After more than two years of treatment and rehabilitation, Cecilia Han returned to the entertainment circle. However, when she appeared in public again, it surprised and disappointed many people. The original Cecilia Han, who was pure and beautiful, elegant and talented, has disappeared, and has been replaced by an aunt with swollen face, dull eyes, dim complexion and rustic image. Many netizens said that they couldn’t recognize this as Cecilia Han in those days. Some netizens say that she has become too ugly, some netizens say that she has become too old, and some netizens say that she has become too old. Cecilia Han has been questioned and ridiculed for this.

Han Xue’s story makes me feel very distressed. I think she is a very strong and brave woman. She can stand up again and face life and work again after experiencing so much pain and frustration. She is also a talented and tasteful woman. She can express her feelings and thoughts with her own songs and words, which brings different feelings and inspirations to people. I don’t think she needs to change herself for others’ evaluation, as long as she is healthy. I also hope that she can regain her confidence and happiness and continue to conquer the audience with her talent and beauty.

3. Hermione

Hermione is a Korean actress, who has shot many film and television works in China. Her most impressive role is the Three Virgin in Lotus Lantern, and she has won the love of many China audiences by virtue of her gentleness, kindness, thoughtfulness and beauty. At the beginning, many people didn’t know that Hermione, who played the role of the Three Notre Dame, was a Korean, because she spoke Chinese fluently and her temperament was in line with the aesthetics of China people.

However, after Hermione appeared in Lotus Lantern, it seems that he has never appeared in China’s film and television works. She returned to Korea and continued to develop her acting career. However, she has not made great achievements in Korea, but has been criticized for some negative news. It is said that she was once arrested by the police for taking drugs, and was once laughed at by netizens because of the failure of plastic surgery. Today’s Hermione is no longer the beautiful, pure, lovely and enviable Three Virgin, but an unrecognizable and regretful aunt.

Hermione’s story made me feel very sorry. I think she is an actress with great potential and talent. She can cross national boundaries and cultures, perform roles with different styles and characteristics, and bring different visual enjoyment to the audience. She is also a woman with charm and temperament. She can attract people’s attention with her beauty and aura, which is unforgettable. I don’t think it is necessary for her to change herself in order to meet the trend and market, nor to indulge in drugs in order to escape from reality and pressure. I also hope that she can regain her reason and courage, regain her direction and value, and continue to conquer the audience with her acting skills and charm.

4. Huo Siyan

Huo Siyan is an actress who has made her debut for many years and has participated in many classic film and television works. Her most impressive role is Xiaoqian in Tianshi Zhong Kui. She has won the love of many audiences with her pure beauty, agility and touching. At the beginning, Huo Siyan was pure and sweet, with a little baby fat on her face, which was very pleasing. Her smiles in the play have made countless men fall for it and go crazy.

However, Huo Siyan got married and had children after she starred in "Tianshi Zhong Kui", and now her family is happy, not only with a spoiled husband Du Jiang, but also with a clever and sensible son Xiao Sponge. Protected by two men, she now lives like a queen. However, she also gave up her acting career and rarely appeared on the screen. Today’s Huo Siyan is no longer the pure and lovely, beautiful and enviable Xiaoqian, but an ordinary, rustic and disappointing aunt.

Huo Siyan’s story makes me feel very complicated. I think she is a very lucky and happy woman. She can have a perfect family, a loving husband and a lovely son. She is also a very virtuous and considerate woman. She can sacrifice her career for her family and her dream for her husband. I don’t think she needs to change herself for the sake of others’ expectations, as long as she is satisfied. I also hope that she can enjoy her life and continue to conquer her family with her love and warmth.

5. Xu Lu

Xu Lu is a once-popular actress. Since her debut, she has participated in many popular film and television works. Her most impressive role is Ke Yun in Princess Pearl. With her "grandiose" acting style, she can be described as the shadow of a generation’s childhood. Looking back at her original performance now, it must have made your scalp numb, but she laughed. In fact, Xu Lu’s costume modeling is also very excellent, with her hands on the pipa and her mouth smiling, showing her ladylike temperament. Are you amazed by the tenderness of "crazy"?

However, after Xu Lu starred in Princess Pearl, there are few works that people can remember. She was also criticized for her private life. It is said that she was once spurned for having an affair with married actor Chen Kun, and once despised for associating with wealthy businessmen. Today’s Xu Lu is no longer that beautiful, beautiful and enviable, but a decadent, old-fashioned and regrettable aunt.

Xu Lu’s story made me feel helpless. I think she is an actress with great talent and potential. She can play different roles and bring different jokes and touches to the audience. She is also a woman with great charm and personality. She can attract people’s attention with her beauty and style, which is unforgettable. I don’t think it is necessary for her to change herself for other people’s opinions, nor to give up her principles for money and fame. I also hope that she can regain her faith and passion, regain her direction and value, and continue to conquer the audience with her acting skills and charm.

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The above is an article I wrote for you, about five actresses who used to be so beautiful that they are now rustic aunts. I hope you like it and get some enlightenment and insight from it. Beauty is not eternal, and years will not stay. Every woman should cherish her beauty and youth, and at the same time cultivate her connotation and character. Only in this way can we be confident, elegant and charming at any time. Thank you for reading.

Editor in charge:

Ruan Jingtian was exploded to ＂go crazy and beat up the agent＂ Ruan Jingtian Xu Weining broke up. What is the reason for the reunion？

　　Artist Ruan Jingtian and Xu Weiyi’s 8-year relationship collapsed in March 2015. Not long ago, there were signs of a resurgence, but both parties did not respond in a low-key manner. It is reported that after Xu Weiyi moved out of the love nest, he felt depressed and empty, and he wanted to save his girlfriend. His friend and agent, Ah Jun, advised him to work hard before recovering his girlfriend, but a conflict broke out between the two. He yelled and punched Ah Jun, causing the brothers to break up their friendship for many years.

　　Ruan Jingtian and Xu Weining broke up

　　Let’s start with the current hottest "Ruan Jingtian steals mainland H actress". It was revealed that the actress had been a wife and a mother, but it was later found that the actress had been divorced, but it was announced two years later to take into account the image agreement. This triggered a big conjecture about "who is the H actress".

　　There are rumors that H refers to the surname, so Huang Yi, Huo Siyan, etc. lay down their guns one after another.

　　Later, it was rumored that it was Bai Baihe, because the two had cooperated. In response to this accusation, Pan Pan, Bai Baihe’s agent, replied: "Regarding some so-called rumors on the Internet, if they are serious, they are slander. We will take certain legal measures to solve them."

　　Of course, Xiaotian’s response to this was, "If you want to add a crime, you can have no words". What a righteous and awe-inspiring look!

　　According to reports, after Ruan Jingtian broke up with Xu Weiqian, his emotions fell into anxiety, and he just wanted to save the relationship. His work was not good, and his long-time buddy and agent, Ah Jun, couldn’t stand it. He advised him to do a good job in acting first, otherwise how could he make the girl change her mind? Unexpectedly, this sentence angered his sensitive nerves and shouted angrily: "What do you know?" Grabbing the other party’s collar with one hand and punching with the other.

　　For the woman to beat up his brother, Ruan Jingtian’s temper was still hot, and Ah Jun also decided to leave. In this regard, Ah Jun denied being beaten, but avoided saying: "I will only leave if I want to work behind the scenes of movies." In fact, the two had known each other since high school, and their income was unstable when they first debuted, and the other party would also send bento. He also said that Ah Jun was the first person who made him experience friendship. After he became popular, he insisted on handing over the brokerage contract to the other party, even though many companies were rejected.

Geely Xingyue with a wheelbase of 2.8 meters is L, and its size exceeds Tiguan L, but it is positioned as a compact SUV.

A few days ago, the brand-new SUV-Xingyue L completed its debut. I believe many people, like me, will regard this new car as a medium-sized SUV when they see its body size. After all, its length is nearly 4.8 meters, and its wheelbase is over 2.8 meters. The "block" is already bigger than Tiguan L. But the official defines it as a compact SUV. Why?

Low-key positioning, just for misplaced competition?

Let’s take a concrete look at the body size of Xingyue L. Its length, width and height are 4770/1895/1689mm and the wheelbase is 2845 mm. We choose two popular medium-sized joint venture SUVs to compare with them. As can be seen from the following table, the Star Yue L, which locates compact SUVs, is bigger than Tiguan L and Highlander.

In this regard, the official did not give a specific explanation. Personally, in today’s endless market segments, the so-called positioning of the model itself is very vague. Because of this, many car companies choose to compete in dislocation and compete with their opponents, such as Xingyue L.

As we all know, the price range of 100,000 to 150,000 is the main position of the independent compact SUV, and the price range of 150,000 to 200,000 belongs to the "site" of the joint venture compact SUV. If the autonomous SUV wants to cross the 150,000 hurdle, it can only choose dislocation competition. For example, UNI-K, which was listed before, used the identity of medium-sized SUV to compete with joint venture competitors.

Although the specific price of Xingyue L has not been announced yet, it can be boldly speculated that its starting price will not be low, at least above 150,000, maybe 160,000 or 170,000. If this is the case, then the price range of Xingyue L is almost "flush" with that of other models. From the price to the vehicle positioning, this is a real positive competition, which can reflect the confidence of the car. Of course, it is undeniable that from the product strength of the model itself, Xingyue L still has leapfrog advantages.

The highlight of Xingyue L: the engine pulls the eye.

So where is the leap of the star over L? In addition to body size including space, power is a bright spot. Its whole system is equipped with Drive-E series engines, and 2.0T provides high and low power output, which is divided into 218 horsepower and 238 horsepower. It is worth mentioning that the low power version matches the 7-speed wet dual-clutch gearbox, while the high power version matches the 8AT gearbox.

Combined with the estimated price, it is very likely that you can buy a version of 2.0T with 8AT for less than 180,000 yuan. You know, the joint venture models corresponding to this price are almost entry-level power, 2.0L self-priming or 1.4T small displacement engines. And Xingyue L is very competitive in terms of displacement and label (). In addition, Xingyue L will also be equipped with the sixth-generation Borgwarner four-wheel drive system, which is hard enough from the perspective of three major pieces.

In addition to the three major pieces, another highlight of the Star Yue L is the sense of design and materials, especially the interior parts. Different from previous models, the Star Yue L highlights the sense of technology on the one hand and adds a sense of luxury at the same time. This sense of luxury is more like a breakthrough. For example, in the interior, a lot of rose gold decoration has been added, which has been seen on the model before and is very textured; At the same time, with custom leather and brown plaques, the luxury atmosphere is in place.

It is worth mentioning that the steering wheel of Xingyue L adopts the design of two-color leather, which makes people shine again visually. When it comes to the sense of science and technology, Xingyue L has also made a breakthrough. In addition to the full LCD instrument screen, it also adopts the form of central control and co-driver’s joint screen, which is a bit of a new force. I believe that in terms of function, it can also give people a different experience.

Achuan pingche

In fact, it’s not the first time to take the misplaced positioning route. The previous Xingrui, with a wheelbase of 2.8 meters, is still positioned in a compact car, and the reason is the same. For Xingyue L, the final pricing is very important, because it has to compete with the joint venture compact SUV, but also with competitors at the same level such as UNI-K and Mocha. Every step is the key point to decide the outcome.

Andy Lau went to South Korea to promote the new film, and was confessed by Korean old woman fans

　　　　The crew of "Seeing the Dragon Remove Armor", which promotes the new film in South Korea, can be said to be in a non-stop hurry to announce that they just attended the cinema yesterday (March 24) afternoon to hold a grand meeting between fans and the media, and Andy Lau encountered the true confession of Korean nurse-level fans.


　　　　　





　　　　Andy Lau was confessed by elderly fans.


　　　　




　


　　　　Andy Lau attended the promotional activities of "Seeing the Dragon Remove Armor".


　　　　　





　　　　Wu Jianhao attended unexpectedly.


　　　　　


　　　　NetEase Entertainment, March 25 (text/photo, Li Li, Fifth Iron Peak) The crew of "Seeing the Dragon Remove Armor", which promotes the new film in South Korea, can be said to be in a non-stop hurry to announce that they just attended the cinema yesterday (March 24) afternoon and held a grand movie fan meeting with the media. In the evening, they participated in another dragon and lion dance performance arranged by the organizers, and Andy Lau was confronted with the true confession of Korean nurse fans.


　　　　Korean theaters and distributors specially arranged dragon and lion dance performances with Chinese characteristics. On the one hand, they expressed their welcome to the cast members, and on the other hand, they hoped that the film could achieve a good box office in Korea. Many fans also came to see the idol’s style, especially an old mother who was over 50 years old. She expressed Andy Lau’s love on the spot. She said in Korean: "I have liked you for 20 years, and I can finally meet you in person."


　　　　This sentence was uttered in Chinese by a Korean translator, which immediately caused the screams of fans, and Andy Lau himself seemed a little embarrassed. In addition to laughing embarrassedly, he also politely shook hands and hugged his mother to express his gratitude. In the subsequent handprint pressing session, due to the negligence of the organizers, the inverted material was made too thin, and several creators pressed their hands for a full 5 minutes without solidifying the handprint. Andy Lau had to joke that the enthusiasm of the fans was too high for the mud to solidify.


　　　　Wu Jianhao, who has been absent from the promotional activities of the movie "Seeing the Dragon Remove Armor", did not participate in the grand press conference held yesterday afternoon, but suddenly appeared at the outdoor activities of the crew in the evening. Wu Jianhao, who was wearing sunglasses and bearded, made the unprepared media and fans think he was just a Korean performance guest at first, and it was not until he greeted everyone in Chinese that he was recognized as Wu Jianhao. (Source of this article: NetEase Entertainment Feature)


Editor in charge: Fan Jing

Media survey： Over 80% of netizens support the management of network anchors (Figure)

　　On the 12th, the Ministry of Culture announced the 25th list of illegal Internet cultural activities, and nearly 17,000 network anchors were investigated. The number of illegal network anchors is so huge that it once again reflects the problems in the field of webcasting. From stars to ordinary people, more and more people join the ranks of network anchors. In order to attract more viewers, some network anchors even have no bottom line hype and show off pornography.

　　According to a survey, over 80% of netizens support relevant state departments to guide and manage network anchors. Among them, 48.08% of the respondents think that the live broadcast of eating and sleeping by network anchors is "vulgar and unintelligible". Some public opinion analysts pointed out that network anchors may usher in a big reshuffle in the second half of this year.

　　Some parents worry that their children will be affected.

　　In January of this year, a pair of male and female anchors on the betta platform conducted pornographic live broadcasts, so the vulgarization of network anchors became the focus of public opinion. Weibo, a police officer including Jiangsu Cyber Police, criticized this phenomenon by name and pointed out that two anchors had been suspected of breaking the law.

　　The survival of network anchors depends on the audience’s "reward" in the live broadcast. In order to attract more viewers, network anchors often go sideways, or speculate through verbal and physical cues, or live broadcast of boring behaviors such as eating and sleeping. This kind of soft pornography has brought high popularity and rich income, and network anchors have become more and more "willful".

　　But public opinion has been quite worried about this. By searching for "webcast" through Baidu Index, in terms of crowd division, 12% of followers are teenagers under the age of 19. A parent in Guangzhou once told reporters: "Now students have a mobile phone, and they are really worried that their children will see the bad content of the anchor and have an impact on him."

　　Some time ago, the "Men’s Subway Live Event" in Guangzhou was also criticized by public opinion, not only because the behavior of two men eating and drinking in the subway seriously disturbed public order, but also because their vulgar and "out of place" performance openly publicized a bad social habit. The voice of public opinion for rectifying the webcast platform is also getting higher and higher.

　　The anchor is basically recognized but needs supervision.

　　A few days ago, Questionnaires.com launched a survey about network anchors. The survey results show that over 70% of the respondents have some knowledge of the profession of network anchor, which shows that webcasting has become a phenomenon and is known to most people.

　　However, when asked, "What do you think of the overnight fame of network anchors?", 31.73% of the respondents thought it was a reflection of social impetuous psychology. Some media have reported that the high income of webcasting can reach hundreds of thousands of yuan a month, and the anchor of game commentary can even get an annual salary of 10 million yuan. Under the temptation of interests, many network anchors flock to it.

　　When asked, "What do you think of the influence of network anchor on the public and society?", half of the respondents still recognized the joy brought by anchor. Among them, 14.42% of the respondents think that webcasting broadens their horizons, and even 7.69% of the respondents think that webcasting has established people’s confidence and encouraged the diversified development of humanity and culture. It can be seen that network anchors are basically recognized, but they need supervision.

　　In "Do you think it is necessary for relevant state departments to guide and manage the webcast industry?" In one question, a total of 82.69% of the respondents chose necessary. In addition, 65.38% of the respondents said that network anchors should spread positive energy.

　　The network anchor had high hopes, and his versatility and good sense of camera are all pushing the development of the emerging industry of webcasting. Network anchors have gradually grown into an industry group, and "prohibition" is obviously not the best way.

　　It is true that the cultural department cannot always audit and supervise every network anchor, but it can combine with other relevant departments to introduce corresponding punishment measures to shock the warning. At the same time, the live broadcast platform should fulfill its main responsibility, with sufficient content audit inspectors and strict technical monitoring measures, so as to find, track and identify in time and shut down illegal performances in time. As an anchor, you are also responsible for the live content. In this regard, some experts suggest that real-name registration system measures such as identity authentication should be implemented for network anchors, so that the source can be traced and the responsibility can be investigated.

　　Nanfang Daily reporter Deng Qiang

Do we need so many live broadcasts of football matches？

Indeed, it is really convenient for modern people to watch the game nowadays. Even more and more people watch the live broadcast of the game in a year, which adds up to less than watching short videos or scoring GIFs. Then the question is, do we still need so many live football matches?

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football! When talking about this issue, a British fan said so.

Besides, as a China fan, how much time do you spend watching live games every week? What’s your opinion about the overload of live broadcast of the game? Please tell us together in the comments!

Author |　Adam Hurrey and Amitai Winehouse, ECO kryptonite

Edit |　Gao Xiaochen

Source |　Sports Industry Ecosphere (the original text was published in The Athletic, and it was partially deleted and adjusted due to the need of editing and expression)

The text is 4295 words in total | Estimated reading time is 11 minutes.

Not long ago, the Premier League officially announced:Before all the British fans can return to the stadium to watch the game(as early as May 17th), all events will continue to be broadcast live online in the UK.

This rule may not feel anything to overseas fans. But for British fans, it is a big event that can change their lives. After all, they haven’t watched the football match on TV on Saturday afternoon for decades.

This is due to a long-standing magical rule in Britain-3PM Blackout, which was negotiated and passed by the FA and the league.From 2: 45 pm to 5: 15 pm on Saturday, it is forbidden to broadcast any football match on TV.

The origin of 3pm blackout can be traced back to Bob Lord, Chairman of Burnley Club in 1964.(Bob Lord）A broadcast ban at Tevermore Stadium.In the view of Chairman Bao, the live TV broadcast is harmful to the club besides lowering the attendance rate of the stadium.

△ Center is Bob Lord, then chairman of Burnley Club.

Despite a lot of controversy, President Bao succeeded in persuading more and more clubs to accept it with his golden tongue.Television broadcast of demon theory.After unanimous negotiation, 3pm blackoutKick-off at three o’clock on Saturday afternoon is a tradition in English football.Not only has it become the rules of English clubs, but it has even been incorporated into the British broadcasting law, which makes it a criminal offence to broadcast football matches on TV on any Saturday afternoon in Britain.

However, due to the impact of the epidemic, all the games had to be broadcast online, and the question of whether the broadcast ban should be completely abolished was once again put on the focus of public discussion. But for British fans, although there are more games broadcast, the troubles of happiness have also come:With limited energy, so many games are broadcast live, it seems that I really can’t watch it!

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football!

When talking about this issue, a British fan said so. His views also represent the voices of many fans.

In this regard, two columnists of The Athletic discussed through a podcast: Do we still need so many live football matches?

Too much broadcast of the game has made people tired of watching the game.

The host of Adam Hurrey The Athletic podcast, Football Cliches.

It has been a whole year since the special situation of being forced to have an empty match due to the epidemic, and the discussion on whether 3pm blackout should be cancelled has been going on for a long time. Therefore, it seems a natural thing to broadcast all the games in the current situation.

However, with the resumption of broadcasting, we gradually found that in the face of so many football matches, watching the ball every day is no longer a pleasure, and it has even become a psychological burden.　

As early as before the epidemic isolation intensified the daily competition in domestic broadcast of football matches, the broadcast of three matches on Super Sunday in Premier League was already a marathon experience for football fans: from pre-match comments to players’ warm-up, from goal playback to VAR slow-motion analysis, from betting recommendation to various advertisements ….. The broadcast of several consecutive football matches in one day is quite challenging for fans to watch and broadcast.

Whether the game involves their favorite team or their annoying team, or involves two teams that they don’t care about.　

△ A busy Premier League weekend screenshot from Tencent Sports APP

A Premier League fan in the UK, watching the game every Saturday, is probably like this:

The first game, kick-off at 12: 30 noon British time:

Ok, at noon, the game will start. Today’s noon match is a match in leicester city (generally speaking, leicester city or Southampton kick off earlier, as evidenced by the data). You will notice the long shadows in the stadium, which is definitely the last light environment that people want to face when watching the match or even playing football games.

In the end, leicester city won 2-0, but the attention of this game was completely covered up by the VAR controversy.

The second game, EnglishKick-off at 3: 00 pm national time:

All right! You’ve watched a game and got into shape. Although the commentators are still discussing the question of whether Team X is excellent or Team Y is rubbish (the conclusion is usually: emmm…… … I think both teams are similar).

The confrontation between the two sides in this game is Crystal Palace vs West Brom, which makes you immediately start to wonder if you should do something else while watching the ball. But you can’t go out when you think about the epidemic; I also think that due to the broadcasting law, there is no advertisement in the live broadcast of the game at 3 pm on Saturday ….. Well, let’s watch another game.

Unfortunately, Wilfrid Zaha, the thigh of Crystal Palace, was injured, and there was one less attraction in the game … It is said that the commentary of this game is famous, but the fans never seem to care about this.

Game 3, kick-off at 5: 30 pm UK time:

Well, it’s prime time for the broadcast, and the strong teams are going to play again. It may be a game in which Manchester City beat a team 4-0, or it may be a showdown between Arsenal and Newcastle. Under the full light of the stadium, the shiny stadium is quite attractive. In addition, there is nothing to watch on TV at this time, which may be the perfect time to sit on the sofa and watch the football match.

At the moment, Jamie Carragher (a former Liverpool player and now a famous football commentator) slides his hand on the screen, showing you all the details of the game you should know, which is great. In the end, it was an excellent game to watch, but it doesn’t seem to be time to put an end to today’s full football marathon …　

Game 4, kick-off at 8: 00 pm UK time:

COVID-19 epidemic, the end of the world, all these things on TV. To tell the truth, Premier League football really doesn’t need to broadcast four whole games a day, especially after 7: 30 pm. Now, you have watched three football matches, and your mind is obviously not on TV. On the sofa, you have already started to brush your mobile phone and saw more than a dozen popular short videos about the coach’s rage or the commentator’s passion for wheat. Although these videos have been forwarded by you, you will forget all about the video content in a short time.

This is often the daily life of a Premier League fan watching the game on weekends.

If the football match is broadcast all day, will I watch it? Yes, obviously, I will, but this is probably just my consciousness as a practitioner, but other fans may not appreciate the broadcast of so many games.

△ Newcastle striker Callum Wilson celebrates the goal

Image: Newcastle United/Newcastle United via Getty Images

Indeed, as long as fans can’t watch the game offline, the Premier League has the responsibility to keep football in the spotlight through more broadcasts.However, don’t underestimate how tired fans will feel in such a marathon. Just for the sake of our poor and tired brains, I hope that the competitors and broadcasters will not regard the countermeasures in this special period as future decisions.　

The broadcast of the game is overloaded? I don’t think so at all!

Amitai Winehouse News Editor

It’s 11 o’clock on Saturday morning. You slept in, got up, had dinner, drank coffee and went out for a walk. Maybe you had a lesson with fitness coach Joe Wicks in front of the TV. So what’s next? I can’t eat any more food, and Zoom’s online test hasn’t started yet. For you, this day seems far away.　

However, you remember, there is a football match today! You looked at the live app on your mobile phone. At 12: 30, leicester city played against Liverpool; At 3: 00 pm, Crystal Palace played against Burnley; At 5: 30 pm, Manchester City played against Tottenham; At 8: 00 pm, Wolves play Chelsea!

As a fan, the distant Saturday was finally saved!

In this difficult period, there are not many interesting things happening. But we can watch all the matches in the Premier League. After watching the matches, you still have many things to do: chatting with friends on social software, playing Fan Texi in the Premier League, and brushing short sports videos … Is there anything more interesting for sports fans?

It can be said that playing football in the open field is meaningless, but online broadcasting can give the game real meaning.Indeed, not many people feel that it is necessary to watch a Southampton-Brighton game with dignity, but it is important that more games are broadcast, so that those Southampton fans and Brighton fans who want to watch this game have a proper way to watch this game.

The competition should belong to the public, not just the hundreds of people who are now allowed to enter the stadium.

In fact, the existence of streaming media just proves why the view that all sports events should not be broadcast is flawed. In any case, I am firmly opposed to the ban on Saturday afternoon games.There are always people who argue that this measure can protect the attendance rate of low-level leagues, but as early as 2018, EFL(English Football League)It has been announced that all Saturday 3: 00 pm games will be broadcast on its cooperative streaming media platform iFollow, and many international regions have also allowed to broadcast the games at this time.　

△ Amazon Prime’s Premier League live broadcast room　

Image: Adam Davy/pool/AFP via Getty Images

What’s more, for fans who want to watch the game offline, it doesn’t matter whether the game is broadcast or not. But if you don’t want to go to the scene, you can certainly find a way to watch the game at home.

In other words, even if the game is not broadcast on the mainstream platforms with copyright such as Sky Sports, BT Sport, Amazon Prime and BBC One, people will find various ways to watch the game, which is not a problem for modern fans at all.Besides, the football club has fallen into financial difficulties, and we can at least make the broadcasting company happy for a while, so that the team’s copyright income can be guaranteed, and the more the better.

So to be honest, although there may be a problem of watching the game on TV, football is now facing a critical moment, so please forget the idea that any match should not be broadcast on TV. Please broadcast all the football matches for us, without stopping for a moment … The broadcast of the games that helped you through the boring time during the epidemic is also an important part of your life.

The above is the discussion between two British sports experts. So, as a China fan, how much time do you spend watching the game broadcast every week? What do you think of the view that the broadcast of the game is overloaded? Please tell us together in the comments!

(End of full text)

Original link: https://the athletic. com/2394322/2021/02/17/Premier-League-Matches-Stay-on-UK-TV-Lockdown-Fans-Bring-It-on-Boring/? source=user_shared_article

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