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As a global sport, basketball has attracted the attention of many fans, and it has also become an important field for many sports brands to compete for layout. Recently, Adidas once again increased the basketball category, and signed many years’ shoes and clothing endorsement contracts with Grady Dick, the 13th pick of the NBA lottery, and Jay Hood-Shifino, a young Laker.

As rookies in the first draft, Grady Dick and Jay Hood-Shifino showed their excellent basketball talents and won the favor of Adidas by virtue of the vast basketball market behind their parent team. Adidas’ brand endorsement contract is not only expected to bring business opportunities to the players themselves, but also shows Adidas’ ambition in the basketball field.

The continuous overweight of basketball categories shows Adidas’ recognition of the importance of the basketball market. The signing of contracts with Grady Dick and Hood Shifino has also enabled Adidas to add two new stars to the NBA player endorsement, enriching the basketball spokesperson matrix. This is undoubtedly an important strategic move and lays a solid foundation for Adidas to make greater breakthroughs in the basketball market in the future.

As a world-renowned sports brand, Adidas has been committed to promoting the spread and development of basketball culture, not only continuously paying attention to and supporting the younger generation of basketball talents, but also deeply combining the brand with basketball culture. It is understood that Adidas’ new basketball shoes series "Chapter 03" was officially unveiled. This series continues the "bread" shape of classic Crazy boots, incorporates modern elements, and releases fashion beauty with the simple design of black and white. The shoe body is covered with dynamic synthetic fiber and TPU material, and the detailed elements such as zipper mesh cover make it glow with the charm of future combat boots. In addition, the brand-new Harden Vol.7 also brought surprises to the fans, and the vamp covered with mustard yellow showed the unique and simple aesthetics different from other practical shoes.

Basketball is not only a competitive sport, but also a part of fashion culture. As an important part of basketball culture, sneakers are not only related to sports performance, but also related to fashion trends. I hope Adidas will bring more cultural inheritance and collision, and create more legendary moments belonging to basketball!

How much can a good head coach change a team? After watching the match between China Men’s Basketball Team and Cape Verde, there may be a clear answer in everyone’s mind.

On the stage of the Italian Trentino Cup, the China men’s basketball team beat its opponent 86-66, and the content of the game was also very rich. Although Cape Verde is not a strong team, at least they are one of the top 32 in the World Cup, and the main players are here. At the beginning of the game, Cape Verde once played a wave of 14-4, which was their biggest lead in this game. After that, everything in the field was controlled by the China men’s basketball team. At most, the two teams went straight to 30 points.

In the previous confrontation with Slovenian, we can actually see the excellent overall defense of China. Height and confrontation are the foundation of everything, and the execution of defensive strategy is also excellent enough. When qi zhou is present, Djordevich will still focus on the center guard, but will combine the defensive changes of the players in the upper flank and the backcourt. Before the change of defense, there will be some loss of position caused by eating cover or poor communication, which has greatly improved when facing Cape Verde. In addition to being hit by several dry-pulled three-pointers by opponents, and failing to protect rebounds several times, the overall defense of China men’s basketball team put great pressure on opponents.

However, what is more gratifying is the offensive end. In the past few years, the offensive end of China men’s basketball team was very unstable, and the offensive position was basically to see the weather. The arrival of Jorjevich has changed the team, and the solution of positional warfare has been enriched a lot. In addition to the cooperation between Zhao Jiwei and the inside pick-and-roll, the players on the flanks can also bring great pressure to their opponents. When the team moves better as a whole and shares the ball more calmly, it will naturally get more chances to score. When chinese basketball association hired Jorjevich, he hoped that he could bring more advanced play to the China men’s basketball team. In previous games, China team made more mistakes when dealing with this relatively complicated attack mode. Some are immature in handling the ball, and some are conscious problems. However, as the team plays more and more games, it is obvious that they are more proficient in dealing with offense.

Of course, it’s hard to explain too many problems in a warm-up match, and China’s campaign also means that it is beyond the three-point line. But the progress of the team is really visible to the naked eye, and there is still room for further improvement. Tomorrow, Beijing time, China men’s basketball team will play in the final of Trentino Cup. At that time, Li Kaier will make his debut in China men’s basketball shirt. As a panacea player, Li Kaier can further enrich the offensive play of the China Men’s Basketball Team, and more ideas about this team by Jorjevich will naturally have more room for display.