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＂Edge Walker＂ released a trailer, Ren Xianqi and Ren Dahua upgraded their anti-violence

1905 movie network news A few days ago, the crime movie directed by a famous director and starring in,,,, announced that the Qingming schedule will open nationwide on April 2, and at the same time released a new "anti-violence upgrade" trailer and a "sharp-edged" group portrait poster. In the trailer, A Luo, played by Ren Xianqi, uses multiple identities to kill and eliminate violence. What kind of bloody storm will he set off in the darkest moment of the chaotic times? The national screening will start on April 2, and the Arrogance Battle Qingming file will be revealed.

The background of the story of "Marginal Walker" focuses on the eve of its return in 1997. Under the black and white dilemma, the contradictions between multiple forces have intensified, violent incidents have occurred frequently, the situation is fleeting, and great changes are coming. The gang leader Lin Yaochang (played by Ren Dahua) has entrusted the gang to his confidant A Luo (played by Ren Xianqi). A Luo with multiple identities walks on the edge of black and white, and a riot control operation is quietly opening the prelude to anti-killing.

Arrogant undercover riot removal upgrade is imminent

Ren Xianqi’s "identity" is densely clouded and walks the edge of black and white

"Edge Walker" released "anti-violence upgrade" trailer released more film suspense. In the trailer, the "arrogant undercover" Ah Luo’s complex and misplaced identity conflict is vividly displayed – if you want to find out the mastermind behind the crime, you will inevitably put yourself in the core of the intertwined contradictions of gang leaders, ruthless bandits, politicians and new stars. The situation with all forces is like water and fire, which also makes this black and white confrontation even more thrilling.

The police, gang leaders, and chaebol dignitaries who stood at the peak of their power appeared in turn, and the whole city was swept into the whirlpool of disputes by multiple forces. A desperate undercover, A Luo, vowed to light up the lights at the darkest moment and light up the dawn. A Luo went from street gangster to gang leader, and even became a rising star in politics to deal with bosses from all sides.Unexpectedly, Ah Luo, who was prosperous and prosperous, finally "revealed his identity as a new member of Liansheng" and turned into a "stain witness". The sentence "Those who dare to step on a tightrope are not afraid of death" also started Ah Luo’s journey of hanging Buddha and killing Buddha and Demon and killing Demon all the way. The multiple inversions of identity and the urgent changes of the current situation, can Ah Luo, who is wandering in the black and white world, defend his "edge" of good and evil and successfully fight back? The multiple upgrades of arrogant undercover anti-killing and anti-violence make people eager to go to the movie to find out the results.

Five characters stand out and wait for an opportunity

Rare Chinese themes subvert Hong Kong film cognition

In the new "Sharp-edged" version of the poster released at the same time as the "Anti-Violence Upgrade" trailer, arrogant undercover agents, gang leaders, police leaders, gang tyrants and other prominent figures are collectively exposed. The people hiding in the dark are waiting for an opportunity under the black and white chaos, and the ruthless eyes and scattered gazes also suggest that the good and evil confrontation between the characters is about to break out. Who is a friend and who is an enemy in this? Everything is unpredictable, and the foes like black and white destiny will eventually kick off the final showdown.

Since the "Edge Walker" was finalized, it has attracted wide attention from the audience with its rare historical background, anti-killing and anti-violence crime film genre, the strength of all acting schools and the strong narrative style of Hong Kong films. Many audiences have heated discussions about the details revealed in the film’s lineup and materials, and the slaughter of various social platforms along the way, coupled with this "anti-violence upgrade", will undoubtedly be crowned "April’s most explosive film".

The movie "Edge Walker" is led by Ren Xianqi, Ren Dahua, Fang Zhongxin, Tan Yaowen, and Wu Zhuoxi, starring,,, Zhu Jianran, starring in friendship,,,,, and special starring. With all the staff showing their sharp edges, how to upgrade the anti-killing and anti-violence? The movie will be screened nationwide on April 2. The arrogant undercover Qingming file will take the lead in blowing up the screen, and everything will finally come to an end!

Huawei P7 is a hot seller, and Gentleman Rulan is well received

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Huawei P7 – Huawei’s annual flagship model, which is hailed by the media as "redefining smartphones", has been optimistic about the industry since its release. It has been on sale for more than a month, and it still maintains a high popularity, becoming one of the hottest 4G mobile phones sold at the moment. According to Huawei’s information released at an event, it is estimated that the retail sales of Huawei P7 exceeded 300,000 units in the first month. After a month on the market, consumers’ enthusiasm for buying has not diminished… In the smartphone market dominated by Samsung and Apple, it is really not easy for domestic mobile phone brands to perform in the 2000-3000 yuan file. Especially in markets with serious product homogeneity, the competition between products is more of a contest of brand strength. Huawei P7 has been able to hand over a satisfactory answer, which also reflects Huawei’s increasingly mature brand influence in the mid-to-high-end market to a certain extent.
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In recent years, Huawei mobile phones have been adhering to the brand concept of "doing what you say", adhering to the quality-focused strategy of technological innovation, further optimizing the product structure, and gradually forming the P series hot-selling models focusing on fashion technology. From the P6 "Beauty is an attitude" to win four million sales, Huawei brand began to occupy a place in the high-end mobile phone market. Now P7 "Gentleman Rulan" is also taking the star dream of Huawei brand, actively laying out to grab ** high-end market share, and accelerating the implementation of its branding road.
Make products with heart and achieve initial results
The smartphone market is undoubtedly still the fastest growing and most promising market. In China, the 4G network construction of operators has accelerated, and domestic mobile phone manufacturers have finally ushered in a major opportunity. Previously, Huawei put forward a quality-focused strategy, relying on its expertise in technology, excellent product quality, and advantages in traditional channel providers and operators. To gain a firm foothold in the mid-to-high-end market, it is necessary to fight the brand battle. Brand, the test is the three-way joint performance of manufacturers in products, channels and marketing. How to seek resonance with users in the fickle social background, do a good job in each product, and gradually gain the word-of-mouth recognition of consumers. Last year, the P6 "Beauty is an Attitude" was released in London, advocating the concept of "ultra-thin" and "beautiful", which made many people’s eyes shine. In the end, the P6 is still a hot-selling and hotly discussed model in the industry.
Up to now, the "beauty" of the P6 is still continuing. Huawei’s P7 has allowed Huawei to move forward in branding. In addition to its main selling points such as "exquisite appearance", "super photography", and "speed network", it has been generally recognized by users. "Gentleman Rulan" has also given the product more humanistic spirit, and Huawei’s concept of building star products is gradually maturing. We can also clearly feel that Huawei, a domestic manufacturer, is becoming more and more mature on the road of branding.
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Shaping the spiritual core outside the product
Huawei P7 is listed, with "Gentleman as Lan" as the embodiment of product values, a kind of turbid and not follow the courage, shaping the spiritual core of the product, "Orchids are far away, everyone loves, gentlemen are noble, everyone respects", the name of gentleman given by Huawei P7, in the flashy moment, looking for an inner peace. "In a country of gentlemen, not everyone is a gentleman, but a gentleman is in power. Most people yearn to become a gentleman and despise villains. Ordinary people who yearn for gentlemen, synthesize a decent society composed of decent people." At the Huawei P7 conference, the famous scholar Xu Jilin talked about gentleman culture and interpreted the social value pursued by Huawei P7. " Born like an orchid, elegant and fragrant, with a super-elegant charm, suave style, and a gentleman’s demeanor "–The gentleman’s orchid temperament advocated by Huawei P7 does make its consumers who choose it reach spiritual resonance.
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Lei Jun responded to why Xiaomi built a car quickly.

Elephant journalist Chen Zhengyi

On April 6th, Tamia Liu Weibo, CEO of Zhiji Automobile, issued a document praising Xiaomi Automobile for its high efficiency and high speed, but wondered how it was achieved.

Previously, Xiaomi CEO Lei Jun had already answered in the video, "It takes only three years for Xiaomi to build a car. Why is it so fast?" The problem.

Lei Jun said that Xiaomi has 14 years of experience and accumulation, and has formed a very reliable R&D team. Now there are about three or four thousand engineers.

Dongguan requires that buses must be equipped with enough fire extinguishers and safety hammers.

Only when the bus safety measures are fully implemented can the citizens ride with confidence. Reporter Zhuang Xiaolong photo

The safety hammer is missing. Reporter Zhuang Xiaolong photo

　　There must be no less "small hammers" on the bus

　　Dongguan held an emergency meeting of the bus industry yesterday.

　　It is required that buses must be equipped with enough fire extinguishers and safety hammers.

　　The bus industry is about to carry out the activities of "big inspection, big education and big rectification"

　　The safety facilities and equipment on the bus should be effective and available; Non-airtight windows must be easy to open.

　　After the vehicle stops to drop off passengers or after the operation, drivers and passengers should check the facilities in the vehicle to ensure that there are no suspicious items left or other safety hazards.

　　(Reporter Zhang Yingyan, Li Shaowei correspondent Lu Yuxiong) The fire accident of Chengdu No.9 bus has aroused widespread concern about bus safety.

　　In order to strengthen public transport safety management, Dongguan public transport industry held an emergency safety work meeting yesterday to summarize various safety problems existing in Dongguan public transport industry and deploy rectification actions.

　　Luo Guanyun, director of the Municipal Road Transportation Administration Bureau, announced yesterday that since January this year, there have been nine safety accidents in the bus industry in Dongguan, including three spontaneous combustion accidents and six road traffic accidents.

　　There are many hidden dangers in bus safety in Dongguan.

　　Yesterday, in order to learn a lesson from the catastrophic accident in which 27 people were killed and 76 injured when a bus burned in Chengdu on June 5, the Dongguan Municipal Transportation Bureau and the Municipal Road Transportation Administration convened the heads of transportation groups such as Dongguan Bus, Great Wall, Huali and minibus to hold an emergency safety work meeting in the bus industry.

　　The meeting thoroughly analyzed the current situation of bus safety in Dongguan, summarized the safety problems existing in the bus industry in Dongguan, and decided to carry out "big inspection, big education and big rectification" activities in the bus industry in the near future.

　　Han Renhai, director of Dongguan Transportation Bureau, said at the meeting that there are some problems in bus safety in Dongguan, which need to be solved urgently. Han Renhai introduced that bus accidents have increased this year, and bus spontaneous combustion occurred in John Wan and Wangniudun. Fortunately, no casualties were caused; In addition, the serious aging of some buses has also increased the unsafe factors. Han Renhai also mentioned in his speech that at present, the facilities in bus compartments are not perfect enough, for example, some vehicles are not equipped with safety hammers.

　　In view of the above situation, Director Han Renhai emphasized that "major inspection, major education and major rectification" activities will be carried out in the public transport industry in the near future, and all town buses, city buses, cross-town buses, city minibuses, parking lots and passenger stations in the city will be comprehensively investigated. The purpose is to "make the public feel at ease about the bus safety in Dongguan".

　　Nine safety accidents occurred in half a year.

　　According to reports, since the beginning of this year, there have been 9 safety accidents in the bus industry in Dongguan, including 3 spontaneous combustion accidents and 6 road traffic accidents. Four people were killed and nine injured in the accident.

　　The direct causes of several spontaneous combustion accidents are mainly problems in vehicle circuits, engine sets and other lines. However, judging from the safety inspection of relevant transportation enterprises, some enterprises still have loopholes and security risks in vehicle technical management. The reporter also learned at the meeting that the Transportation Bureau will establish a perfect vehicle technical inspection system in the future.

　　The transportation department stressed that after the meeting, all enterprises should immediately carry out a comprehensive safety hazard investigation according to their own reality. In the investigation, the maintenance of passenger vehicles will be strengthened, especially the devices such as circuits, oil circuits and engines, and the hidden dangers will be rectified immediately. Minimize the risk of vehicle spontaneous combustion.

　　It is forbidden to bring dangerous goods on board.

　　It is understood that the transportation department stipulates that all bus stops must strictly implement the "Safety Production Specification for Bus Terminals". Strictly follow the operating rules to use the baggage security machine and hand-held security instrument, and assign a special person to be responsible for the baggage security inspection. Passengers are strictly forbidden to take flammable, explosive and toxic substances by bus.

　　The transportation department said that the drivers and passengers of local buses (including city buses, town buses and cross-town buses) must strengthen the "three products" inspection of passengers’ luggage. If you find or suspect that you are carrying explosives, dangerous drugs, controlled knives, guns and other dangerous goods on the bus, the drivers and passengers should immediately stop them from getting on the bus and report to the public security organ.

　　Check the configuration of safety facilities.

　　It is reported that after this emergency meeting, all bus groups will notify their subsidiaries and motorcades to conduct a comprehensive investigation on the safety facilities and equipment of buses, ensure the conspicuous position on the buses, place enough fire extinguishers and safety hammers, and ensure their effectiveness and availability. Vehicles with unsealed windows must ensure that these windows are lubricated and easy to open.

　　The transportation bureau said that this safety inspection work will be fully completed on June 11.

　　The reporter visited some buses and found that:

　　Safety hammer is missing.

　　The reporter visited a number of buses in the city yesterday and found that there were obvious "alarm" signs in the carriages, but there was no trace of the safety hammer where it was originally placed.

　　The reporter found that the windows of Citybus are generally sealed, and only the last two windows can be opened freely, but the windows are not big, so it will be more difficult for people who are in danger to escape through the windows.

　　The location of the "fire extinguisher" in the car is also inconspicuous. The reporter randomly surveyed several citizens and they all said that they did not know where the fire extinguisher was in the car.

　　Related links:

Text/A Jiu

2019 is definitely a year of domestic beauty.

At one time, Japanese brands represented by Shiseido and SK-II, Korean brands represented by Snow Show and whoo, and European and American brands represented by Lancome and Estee Lauder were attacked on three sides, and domestic brands were suppressed to have no sense of existence and could only be "poor" who were rubbed on the ground.

In 2019, domestic beauty was unprecedentedly hot: domestic beauty brands occupied half of the market, the brand growth rate exceeded 1000%, and brands were favored by capital. The public and the media described it as "counterattack".

However, is the domestic beauty brand really a comprehensive counterattack?

In the era of low prices, it is not easy to say goodbye.

In 2019, Tencent released the "Domestic Beauty Report", and the relevant person in charge said that "in the new market environment, national cosmetics have bid farewell to the era of low prices", and the media have also echoed it. Is it true?/You don’t say. We speak with data.

First of all, let’s look at the unit price:Take THE COLORIST and WOW COLOUR, which are positioned as the national fashion beauty collection stores, for example, the current customer price of the two brands is between 100 and 300 yuan; Sephora, which has gathered many international brands, surpassed 400 yuan in the unit price as early as 2010. The comparison between domestic beauty cosmetics and international brands is a bit tragic.

Then, let’s look at market share:According to the first financial data, in 2019, in the domestic beauty market in China, the mass brands accounted for over 50%, while the sum of high-end and mid-end brands with high premium did not exceed 50%. At the same time, the Japanese local brand market is evenly distributed with high, medium and mass brands, accounting for 30.15%, 29.94% and 39.91% respectively.

At the same time, there is no "talker" who can shoulder foreign brands and lead the industry in the domestic beauty and skin care market:Such as Baiqueling, shanghai jahwa, Shanghai Shangmei and other large enterprises, the domestic market share is only 2%~2.5%. In contrast, Senior Hall has won more than 13% market share in the Japanese market, while Amore has won a high share of 18.8% in the Korean market.

The unit price of customers is not high, the products are concentrated in the mass market with small profits, and there is no "talker" brand that can lead the industry … In short, it is not easy for domestic beauty cosmetics to say "goodbye" to the era of low prices.

You work hard, but others are "winning"

"Foreign goods go down, domestic products go up" is a trend, but does it mean that domestic beauty and skin care brands can compete with foreign rivals?

Although the products sell well, there are some embarrassment when it comes to high loyalty and high brand premium.Baidu’s search for "big-name replacement" keywords has over 29 million search results.In order to open up the market, some brands simply take the initiative to be small and low, and directly mark "big brand replacement" in their own propaganda content. In the impression of a large number of users, the consciousness of "domestic beauty = parity" is still deeply rooted.

Do I work hard for so long, but I can only be a big spare tire?

Domestic brands that don’t want to "turn positive" are not good brands, but they also have troubles trying to make their own domestic beauty. Simply put:We spend more money and do more marketing actions, but we can only watch foreign big brands "lie down and win".

According to the person in charge of the new domestic beauty brand in the industry, he spoke to the media: "Usually, the rebate given by overseas brands to KOL is about 20 points, and domestic brands can reach 50 points. It is not surprising that online celebrity brands can give 100 points in order to quickly open up sales. Some even give 120 points, which is completely losing money."

We have to face up to it: all roads lead to Rome, but the other side was born in Rome. Before we arrived in Rome, we were still at a disadvantage in this competition.

In the future, how to go?

At present, the movement of new domestic products is in the ascendant. Generation Z, which is composed of post-90s and post-90s, has become the main force of beauty consumption. The beauty supply chain is becoming more and more mature, and the marketing methods are constantly innovating … These are all good for domestic beauty and skin care brands.

Under these favorable conditions, what should we do to bid farewell to the era of low prices and get rid of the "flat replacement" spare tire hat? From the development of domestic high-end skin care brand Lin Qingxuan, we can learn some useful experiences.

◆ Speak with strength and improve yourself in all directions.

In the domestic beauty industry, there are old brands rejuvenating, new brands exerting their strength, and online celebrity brands rising, but the product strength is the key to gain user recognition.

From raw material planting and extraction, scientific research and production to sales and service, Lin Qingxuan has established an industry-leading whole industry chain model. Its self-developed main active ingredient "Qingxuancui" has the same significance to Lin Qingxuan as pitera； of SK-II; The supercritical extraction technology adopted is also comparable to the international famous brands. With its hard strength in product composition and technology, the brand has won 35 beauty and skin care awards at home and abroad, and has become the only "annual focus enterprise award" in WWD China.

◆ Break into the high end and bid farewell to the "price butcher"

With the confidence of high-end quality, shaping high-end brands and grasping high-consumption people is the only way for domestic beauty and skin care brands to rise.

Teacher Wu mentioned in the article Farewell to the Price Butcher that "the 30% line of life and death has always been the only way for China brands to compete with international brands". At present, this line of life and death is failing. Domestic beauty and skin care brands are not absolutely competitive in the field of high-end products. Whoever can seize the high-consumption crowd and realize the brand premium may become a new generation leader.

Through brand differentiation positioning, innovative digital marketing reform and other multi-dimensional brand strategy upgrades, Lin Qingxuan successfully transformed from a small fresh brand into a mid-to high-end skin care brand. In double 11 in 2019, the unit price of online customers reached 624 yuan, a year-on-year increase of 27%, and the unit price of offline customers reached more than 1,000 yuan, which did not lose any international first-line brands.

Teacher Wu believes that "new domestic products = (quality+core technology) × circle consumption" will be the new formula made in China at present.Only by reading and practicing it can domestic beauty and skin care brands bid farewell to the "price butcher" and conquer more consumers.

Exploring new retail: reconstructing people’s goods yard and building new consumption scenes.

At present, the domestic beauty and skin care brands are mainly online, but the offline channel has always been the killing place for beauty and skin care brands. Digital transformation, embracing new retail and reconstructing people’s goods yard have become a new battlefield for domestic beauty.

To the left, it is the accelerated offline layout of the national tide beauty collection stores such as THE COLORIST and WOW COLOUR; To the right, it is a direct store that insists on deepening the brand for a long time like Lin Qingxuan. Sun Laichun, founder of Lin Qingxuan, described it as:"Whether a cat can walk in a straight line depends on a mouse. Why do enterprises have to go digital? Because customers have been digitized. "

The rise of sales volume is only the starting point. It is the new pursuit of domestic beauty brands to build China brand and realize high brand premium and brand cultural identity.

In the new decade, we are happy to see more "Lin Qingxuan" break through the fierce competition and achieve the real light of domestic products.

Reference article:

"No more" big-name replacement ",how to counterattack domestic beauty? 》

"Is domestic beauty really rising? 》