Honing Will Quality in Learning, Training and Competition: Exploring "Physical Education+Ideological and Political Education" in Outdoor Classroom

   "Pay attention to defense and don’t forget to cooperate with teammates!" Under the guidance of the coach, Li Xiaohui, a quarterback, used his clever passing feint and feinted a shot to win the offensive opportunity for the players. The red flag at the opponent’s waist was torn off instantly, and Li Xiaohui successfully assisted and scored.

  This is the scene of the public elective course "Waist Flag Rugby" in Zhongnan University of Economics and Law (hereinafter referred to as "Zhongnan University of Finance"). Li Xiaohui is a sophomore in mathematics and statistics and a member of the school’s flag football team.

  Not long ago, as the core of the team, she led the school’s first flag rugby team to win three gold medals in the first rugby championship in Hubei Province. After winning the laurel, she wrote on the social platform: "I finally learned rugby, but I learned more than rugby."

  From the classroom to the stadium, the "temporary sports team" stormed the waist flag football competition.

  On December 9, 2023, the first Rugby Championship of Hubei Universities and the NFL FLAG Rugby Competition (Hubei Division) started in Wuhan University. More than 200 athletes from 12 universities in Hubei Province participated.

  Facing the strong rivals with established rugby teams such as Wuhan University and Wuhan Institute of Physical Education, Zhongnan Finance University Rugby Club, a "new star" of the student sports team established less than two months ago, won three gold medals in women’s group A, men’s group A and mixed group. Li Jinglin, one of the instructors and coaches, thinks: "Absolute unity and indomitable spirit are the key."

  "The flag football is a simplified version of football. Compared with the formal football game, it pays more attention to skills and relies on physical flexibility. The game stipulates that a waist flag is hung on the attacker’s belt, and when the defender pulls down the waist flag on the attacker’s belt with the ball, the attack is stopped. " In the first class, Li Jinglin explained the basic rules to the students. "It is a safe and non-collision sport, but it needs clever teamwork and tactical cooperation, and it is also a very cohesive sport."

  Li Xiaohui, who was born in the track and field team, is agile and explosive. She is quite talented in sports, but she was criticized by the teacher in the first class.

  "Rush out so fast? Have you figured out the tactics? Regardless of your teammates? " Three questions made Li Xiaohui speechless. At first, she only cared about her own score, ignoring the cooperation and cooperation of the team. After a class of practice and a game of running-in, Li Xiaohui finally understood that this is not a project that can be won by personal brute force.

  Li Xiaohui took the initiative to stay and practice, reflect on every movement on the field, and change from a stranger of different majors to a "comrade-in-arms" who can understand with his teammates. "I really realized that sportsmanship is not only a fighting spirit, but also a team spirit and a spirit of sacrifice."

  In order to prepare for the first provincial competition, Li Jinglin and her partner Wang Zehua selected 24 students from two classes they taught, and they didn’t formally train as a team until October 2023. Young teams are the most inexperienced. Under the guidance of coaches, the team "practices four times a week" to learn tactics, analyze and summarize. "Although the training of the flag football team has left the classroom and gone to the stadium, the core of training and learning is the same. Cultivating students’ sense of role division and team cohesion is the purpose of offering this course and providing a platform for practice and competition."

  Outdoor courses are new, and students are from "Little White" to expert in pulp board rescue.

  This semester, Yang Xinyi, a sophomore in mathematics and statistics, grabbed a online celebrity class and learned a new skill.

  In September, 2023, like swimming, she chose the newly-opened public course "Pulp Board". In a pulp board rescue class, she played the rescued person who accidentally fell into the water. The nearest classmate immediately turned over the board to rescue her, but her strength was not enough. The pulp board could not support her weight. At a critical juncture, two other students nearby also rushed to the board. It only took more than 30 seconds for Yang Xinyi to be successfully rescued.

  "One person’s strength may not be enough, but the strength of a group of people can certainly." Teacher Zeng Qifei preached.

  "perfect score, beautiful!" Thirty students rowed about 270 meters independently in Xiaonanhu, the school. With the teacher’s order, the students changed from kneeling position to standing position and sprinted forward. Shi Yashang, a 2022 law school student, won the first place in the men’s group as he wished.

  Just two months ago, he was a "layman" who had never been exposed to any water sports. Now, the pulp board class has ended, but Shi Yashang’s pulp board addiction is not over yet. In order to continue practicing in the future, he bought his first pulp board.

  When Shi Yashang just grabbed this popular class, he once thought that he would be able to row freely on the water with a paddle like a surfer. Unexpectedly, it was the third week since he actually got on the board.

  "First, drag the pulp board out of the equipment room to pump up, and three people will work together to hit a board. Only when the boat is strong enough, you will not capsize." In the second class, Zeng Qifei asked students to do equipment preparation and safety inspection. Shi Yashang, who is looking forward to galloping on the water, seems a little listless.

  "After pumping up for most of the class, when can I paddle?" He was complaining in his heart. Zeng Qifei went to his side and helped him inflate together. He said, "The balance and coordination of water sports test the patience of athletes. If you don’t even have the patience to prepare equipment, how can you cope with the wind and waves?"

  Zeng Qifei told reporters that these seemingly boring preparations are also "compulsory courses" he arranged for the students. At the same time, as the orienteering coach of the school, he believes that physical education teaching is not a skill to teach students to jump high and run far, but should pay more attention to the cultivation of students’ personality and the tempering of their will quality.

  Helping students to improve their personality and temper their will in physical exercise is the focus of sports education actively promoted by Zhongnan University of Finance and Economics. In 2023, the sports department of Zhongnan University of Finance and Economics opened new courses such as Paddle Board, Paragliding, Ultimate Frisbee for College Students, Rugby Flag and Body Correction, and promoted the teaching mode of "Sports+Ideological and Political Education", and the new classes were full and widely praised.

  Create sports culture and promote the normalization of extracurricular exercise

  "People who used to hate running the most now go running every day." Yan Changhao, a 2022 student of the School of Economics, was appraised by his roommate: "He is more energetic, like a different person."

  In the past three years, Zhongnan University of Finance and Economics has included regular healthy running in the scope of sports performance assessment, and launched the "Sunshine Sports" applet to urge students to punch in every week.

  At the beginning, the weekly sunshine sports was Yan Changhao’s biggest headache, but he ran and ran, and his punching frequency became more and more frequent, exceeding the task every time. "If you persist, you will get into the habit of running around Xiaonanhu every day, which can not only exercise but also empty your mind and give yourself a time to relax." Yan Changhao said.

  It is understood that the Sports Department of Zhongnan University of Finance and Economics is making great efforts to promote students’ "one hour a day" campus sports activities. For the whole school students, we advocate "getting out of the dormitory, getting off the internet and going to the playground", hold regular national aerobics and "Freshman Cup" series of sports events, and organize activities such as sunshine long-distance running competition and punching in the lake.

  In addition, relying on the Red Revolution Education Base, the school also developed the "Red Physical Education" practical course, explored the cultural resources of physical education classroom by flying across the canyon, cooking in a pot and camping on foot, created an experiential sports ideological and political classroom with the theme of "Party building+performance", and held the "Praise for the Party’s Grace and Follow the Party" sports art classroom performance activities.

  "We pay attention to hierarchical classification and promote the characteristics of teaching content. Follow the characteristics of sports and the law of students’ growth, and create courses suitable for students with different physical fitness and different levels, so that students can experience the spirit of unity, cooperation and tenacious struggle while learning, practicing and competing. " Huang Hongyuan, director of the sports department, introduced.

  This year, with the support of the school, the Ministry of Physical Education will launch a new talent training program, and the required credits for physical education will be increased from 4 to 8. On the basis of physical education class, nearly 30 characteristic physical education courses, such as outdoor sports, balloon volleyball, swimming, yoga, sports dance, body building and etiquette, will be newly opened.

  "In the new semester, we will add more adaptation classes, invest more teachers, give students more choices, and do our best to do a good job in sports education." Huang Hongyuan said.

  Feng Ningxuan Zhongqing Daily Zhongqing Net reporter Lei Yu Source: China Youth Daily

Who do you choose, the domestic beauty that is hanging all the way VS the international big name that won by lying down?

Text/A Jiu

2019 is definitely a year of domestic beauty.

At one time, Japanese brands represented by Shiseido and SK-II, Korean brands represented by Snow Show and whoo, and European and American brands represented by Lancome and Estee Lauder were attacked on three sides, and domestic brands were suppressed to have no sense of existence and could only be "poor" who were rubbed on the ground.

In 2019, domestic beauty was unprecedentedly hot: domestic beauty brands occupied half of the market, the brand growth rate exceeded 1000%, and brands were favored by capital. The public and the media described it as "counterattack".

However, is the domestic beauty brand really a comprehensive counterattack?

In the era of low prices, it is not easy to say goodbye.

In 2019, Tencent released the "Domestic Beauty Report", and the relevant person in charge said that "in the new market environment, national cosmetics have bid farewell to the era of low prices", and the media have also echoed it. Is it true?/You don’t say. We speak with data.

First of all, let’s look at the unit price:Take THE COLORIST and WOW COLOUR, which are positioned as the national fashion beauty collection stores, for example, the current customer price of the two brands is between 100 and 300 yuan; Sephora, which has gathered many international brands, surpassed 400 yuan in the unit price as early as 2010. The comparison between domestic beauty cosmetics and international brands is a bit tragic.

Then, let’s look at market share:According to the first financial data, in 2019, in the domestic beauty market in China, the mass brands accounted for over 50%, while the sum of high-end and mid-end brands with high premium did not exceed 50%. At the same time, the Japanese local brand market is evenly distributed with high, medium and mass brands, accounting for 30.15%, 29.94% and 39.91% respectively.

At the same time, there is no "talker" who can shoulder foreign brands and lead the industry in the domestic beauty and skin care market:Such as Baiqueling, shanghai jahwa, Shanghai Shangmei and other large enterprises, the domestic market share is only 2%~2.5%. In contrast, Senior Hall has won more than 13% market share in the Japanese market, while Amore has won a high share of 18.8% in the Korean market.

The unit price of customers is not high, the products are concentrated in the mass market with small profits, and there is no "talker" brand that can lead the industry … In short, it is not easy for domestic beauty cosmetics to say "goodbye" to the era of low prices.

You work hard, but others are "winning"

"Foreign goods go down, domestic products go up" is a trend, but does it mean that domestic beauty and skin care brands can compete with foreign rivals?

Although the products sell well, there are some embarrassment when it comes to high loyalty and high brand premium.Baidu’s search for "big-name replacement" keywords has over 29 million search results.In order to open up the market, some brands simply take the initiative to be small and low, and directly mark "big brand replacement" in their own propaganda content. In the impression of a large number of users, the consciousness of "domestic beauty = parity" is still deeply rooted.

Do I work hard for so long, but I can only be a big spare tire?

Domestic brands that don’t want to "turn positive" are not good brands, but they also have troubles trying to make their own domestic beauty. Simply put:We spend more money and do more marketing actions, but we can only watch foreign big brands "lie down and win".

According to the person in charge of the new domestic beauty brand in the industry, he spoke to the media: "Usually, the rebate given by overseas brands to KOL is about 20 points, and domestic brands can reach 50 points. It is not surprising that online celebrity brands can give 100 points in order to quickly open up sales. Some even give 120 points, which is completely losing money."

We have to face up to it: all roads lead to Rome, but the other side was born in Rome. Before we arrived in Rome, we were still at a disadvantage in this competition.

In the future, how to go?

At present, the movement of new domestic products is in the ascendant. Generation Z, which is composed of post-90s and post-90s, has become the main force of beauty consumption. The beauty supply chain is becoming more and more mature, and the marketing methods are constantly innovating … These are all good for domestic beauty and skin care brands.

Under these favorable conditions, what should we do to bid farewell to the era of low prices and get rid of the "flat replacement" spare tire hat? From the development of domestic high-end skin care brand Lin Qingxuan, we can learn some useful experiences.

◆ Speak with strength and improve yourself in all directions.

In the domestic beauty industry, there are old brands rejuvenating, new brands exerting their strength, and online celebrity brands rising, but the product strength is the key to gain user recognition.

From raw material planting and extraction, scientific research and production to sales and service, Lin Qingxuan has established an industry-leading whole industry chain model. Its self-developed main active ingredient "Qingxuancui" has the same significance to Lin Qingxuan as pitera; of SK-II; The supercritical extraction technology adopted is also comparable to the international famous brands. With its hard strength in product composition and technology, the brand has won 35 beauty and skin care awards at home and abroad, and has become the only "annual focus enterprise award" in WWD China.

◆ Break into the high end and bid farewell to the "price butcher"

With the confidence of high-end quality, shaping high-end brands and grasping high-consumption people is the only way for domestic beauty and skin care brands to rise.

Teacher Wu mentioned in the article Farewell to the Price Butcher that "the 30% line of life and death has always been the only way for China brands to compete with international brands". At present, this line of life and death is failing. Domestic beauty and skin care brands are not absolutely competitive in the field of high-end products. Whoever can seize the high-consumption crowd and realize the brand premium may become a new generation leader.

Through brand differentiation positioning, innovative digital marketing reform and other multi-dimensional brand strategy upgrades, Lin Qingxuan successfully transformed from a small fresh brand into a mid-to high-end skin care brand. In double 11 in 2019, the unit price of online customers reached 624 yuan, a year-on-year increase of 27%, and the unit price of offline customers reached more than 1,000 yuan, which did not lose any international first-line brands.

Teacher Wu believes that "new domestic products = (quality+core technology) × circle consumption" will be the new formula made in China at present.Only by reading and practicing it can domestic beauty and skin care brands bid farewell to the "price butcher" and conquer more consumers.

Exploring new retail: reconstructing people’s goods yard and building new consumption scenes.

At present, the domestic beauty and skin care brands are mainly online, but the offline channel has always been the killing place for beauty and skin care brands. Digital transformation, embracing new retail and reconstructing people’s goods yard have become a new battlefield for domestic beauty.

To the left, it is the accelerated offline layout of the national tide beauty collection stores such as THE COLORIST and WOW COLOUR; To the right, it is a direct store that insists on deepening the brand for a long time like Lin Qingxuan. Sun Laichun, founder of Lin Qingxuan, described it as:"Whether a cat can walk in a straight line depends on a mouse. Why do enterprises have to go digital? Because customers have been digitized. "

The rise of sales volume is only the starting point. It is the new pursuit of domestic beauty brands to build China brand and realize high brand premium and brand cultural identity.

In the new decade, we are happy to see more "Lin Qingxuan" break through the fierce competition and achieve the real light of domestic products.

Reference article:

"No more" big-name replacement ",how to counterattack domestic beauty? 》

"Is domestic beauty really rising? 》

Table tennis world cup: two games 8

On December 7, 2023, the table tennis mixed team World Cup continued. The second stage ended with two matches. South Korea beat Sweden 8-2, taking the lead in winning seven consecutive victories, Germany beat China Taipei 8-2, and the second seed ended its losing streak. The lineup of Guoping against France was announced.

In the first stage, South Korea won four games in a row, ranked first in Group D and advanced to the quarter-finals, but did not encounter too strong opponents. In the second stage, the competition was more intense. South Korea won French and Slovak in a row, and with the previous results against China and Taipei, there were still four rounds to play, of which the third round against Sweden was not sure of winning, which attracted the attention of outside fans, and the South Korean team changed its array and changed to a new lineup.

In the first three sets, South Korea sent Zhang Yuzhen/Tian Zhixi, Li Shiwen and Lin Zhongxun. Now mixed doubles are two choices. Lin Zhongxun/Shen Yubin can’t be underestimated. It depends on who plays singles. Some of the main players of Sweden are absent, and the lineup is relatively weak. Judging from the performance against Japan earlier, they also have strong threats, especially the male players Carlson and Carlberg, who are all first-class players.

The competition adopted the best of 15 games, so it was enough to win eight games first. In the first set, Zhang Yuzhen/Tian Zhixi lost 1-2 to Carlson/Christina (10-12, 11-6 and 6-11), and Zhang Yuzhen/Tian Zhixi were in poor condition and failed to play their best. In the second set, Li Shiwen beat Linda 3-0.

In the third set of men’s singles, Lin Zhongxun swept Carlberg 3-0 (11-7, 11-8, 11-8), and the process was easier than expected. You should know that Zhang Benzhi and Carlberg only won 2 points before, but now Lin Zhongxun has a strong performance and won no opponents directly. In the fourth set, Zhang Yuzhen/Lin Zhongxun beat Carlson/Carlberg 1-0 (11-7).

At the same time, German defeated China Taipei 8-2, mixed doubles meissner/Winter reversed Yang Jiaan/Li Yuhuang 2-1, women’s singles Shan Xiaona beat Chen Siyu 2-1, men’s singles Walther swept Ye Zhiwei 3-0, women’s doubles Shan Xiaona/Winter beat Chen Siyu/Huang Yihua 1-0, and the second seed ended its losing streak and won the first victory at this stage, but she wanted to win the top four.

The table tennis match against France is the focus of the battle. The lineups in the first three sets were announced, followed by Wang Chuqin/Sun Yingsha against Alex/Yuan Jianan, Manyu Wang against Pawad, and Fan Zhendong against Felix. It is worth mentioning that if the first three sets didn’t win eight sets, the lower ranked French team decided to choose men’s doubles or women’s doubles, and the team World Cup is about to usher in the highlight, so please look forward to it.

Pippen’s ex-wife had a double happiness, and the Hornets announced that Jordan officially cashed in 3 billion yuan and climbed the peak at the age of 60.

Time has come to August 4th. Recently, Jordan, the god of basketball, has once again attracted the attention of fans. It was reported that Jordan will sell most of the shares of the Hornets and quit the NBA. This transaction will make Jordan cash up to $3 billion. Now, the exact news has finally arrived.

Four hours later, the Hornets announced that the ownership of the team had been transferred. Gaby Plotkin and Rick Schnarr led the group to become the largest shareholder of the team, and the group would take over the management right from Jordan. Jordan will keep a little symbolic shares and will also serve as the back-up management.

The Hornets’ statement means that Jordan officially ended his 13-year NBA boss career. Three hours ago, Jordan also issued a statement, which wrote: "In the past thirteen years, I feel very honored to be one of the controllers of the Charlotte Hornets in my hometown of North Carolina. I am happy with the team’s honor and progress, including changing the name of the Hornets, hosting the 2019 All-Star Weekend, and the community service provided by the Hornets to Charlotte. "

Jordan’s statement also said: "I am grateful to the Hornets fans for their continuous support for the team and my work. I am very happy that I have handed over the team to two successful, wise and strategic bosses, Gaby and Rick. I believe that the future of the Hornets is bright and the team will continue to make progress. I am full of confidence in the future of the Hornets. "

To tell the truth, under the leadership of Jordan, the Hornets didn’t get any decent results. In 13 years, none of them had a decent record. Perhaps Jordan was impatient. For Jordan, at the age of 60, he should really retire completely and enjoy his old age. With $3 billion, Jordan can be very chic for the rest of his life.

Jordan was happy to sell the Hornets, so was Jordan’s son markus jordan, and Pippen’s ex-wife Larsa. Larsa and markus jordan have been dating for more than three months. After Jordan got 3 billion yuan, Marcus was smiling every day. Even if he did nothing for the rest of his life, he could live a very chic life with interest.

For Pippen’s ex-wife, it was a double happiness. First, she decided to get her ex-husband Pippen’s retirement salary of 50% in the NBA. Secondly, her boyfriend Marcus’s worth soared, and she no longer needed to worry about money. No wonder, she was smiling every day. # Pippen’s ex-wife #

Reporter: 70 million Eurobayern will not buy out Cancelo, Arsenal, Barcelona and Real Madrid to compete.

According to the latest report from German journalist Kerry Hau, Bayern will not buy out Cancelo, and there is no place to return to Manchester City. Both Barcelona and Arsenal are interested in signing Cancelo, and now Real Madrid will join the competition.

The reporter said that Cancelo was loaned to Bayern by Manchester City this winter, and the lease contract contained a buyout clause of 70 million euros, but it is unlikely that Bayern will buy out, which is also Bayern’s consistent style. There is no main position for Cancelo to return to Manchester City. Manchester City intends to cash in this summer window. Barcelona and Arsenal intend to sign Cancelo. Now that Real Madrid has joined the competition, they will intentionally let Cancelo replace carvajal.

Cancelo joined Manchester City from Juventus with a transfer fee of 65 million euros in 2019. This season, Guardiola changed into a third defender, and stones played in the back, which achieved very good results. Cancelo lost his main position, and because of his temper, the player insisted on leaving the team and renting to Bayern.

Cancelo, now 28 years old, came to Bayern in the winter window and played fairly well, not surprisingly.Bundesliga started 10 times in 13 games, 1 goal and 4 assists; Champions League 4 games, 2 starts and 1 assist; Germany Cup started with 1 assist in 2 games.. Cancelo has a contract with Manchester City until 2027. At present, the player’s value in Germany is 60 million euros.

Personally, Manchester City hopes to cash in Cancelo, but the price tag will not be less than 60 million euros. Barcelona, Arsenal and Real Madrid are really suitable for Cancelo, but Barcelona can’t afford it. Arsenal and Real Madrid will be good places for Portuguese right-backs.