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1905 movie network feature February 10 is about to usher in the 2024 Lunar New Year. As of 0:00 on January 16, a number of films have been officially announced for the Spring Festival movie file.

As the most important film schedule of the year, the Spring Festival not only represents the main force of the cinema box office during the year, but also an excellent period for family reunion to enter the cinema to enjoy high-quality films. Therefore, the films in the Spring Festival are often highly anticipated by audiences and the industry.

At present, the six films that have been archived for the Spring Festival are respectively, and it is reported that they are also intended to be archived.

Although these films have different types, they all have the same "comedy elements" in content, which also makes many audiences commit "choice difficulties" in choosing films. This issue of "Today’s Film Review" will take you in-depth interpretation of the Spring Festival films and help you forget yourself in the cinema!

The Spring Festival video "keeps reversing, keeps moving"

The films currently advertised during the Spring Festival this year can be said to have both commonalities and differences in form and core, and the audience choices are also diverse in type and highly selective.

First of all, focusing on the commonalities of these films, this year’s Spring Festival files can be described as "constantly reversing and touching." In terms of form, these films have some "surprises" that the audience did not expect.

For example, the title of "Article 20" can easily remind the audience of the law and judge it as a crime mystery or judicial film, but in fact it is a family movie promoting "I love my family".

For example, in the "Hot Hot" before and after the 50 kilograms slimming, after the slimming of Jia Ling’s appearance, may have to wait for the film to be released to reveal.

There is also the final chapter of the "life trilogy" movie "Let’s Shake the Sun Together". Although the content focuses on the life experience of patients with severe diseases, according to the plot preview released so far, the film does not sing about suffering, but has a lot of ironic and ironic scenes.

On the core, these films also play the optimistic song of "little people will not admit defeat". The protagonists of the stories are mostly ordinary little people, but they have a pure heart that will not give up easily in the face of difficulties –

For example, the prosecutor played in "Article 20" seems to have the high title of "prosecutor", but it rarely has the voice over in the workplace. It is like a "humble migrant worker", but in the face of human traffickers who want to forcibly abduct the mother and daughter who have language barriers, they can bravely step forward, act righteously and defend the public’s personal safety.

There is also Le Ying, played by Jia Ling in "Hot Hot", who is an ordinary girl who has been counterattacking all the way. She has gone from a "female man" of nearly 200 catties, in order to prove herself and love herself more, to complete a gorgeous transformation with sweat and tears, and become the "Muse boxer" that everyone in the boxing ring admires.

Then to "Flying Life 2", the former champion racer Zhang Chi was reduced to a down-and-out driving school coach, and how he overcame the difficulties with the help of his friends and crossed the finish line that had appeared countless times in his dreams.

Even the bald head in "Bear Infested · Reversing Time and Space" has become a programmer, constantly typing code in front of the computer from morning to night, and finally can realize the value of life, appreciate the taste of life, and prove that "being better than others is not noble, the real noble is better than yesterday’s self".

Spring Festival film "Different types, full of surprises"

But in terms of comedy elements, although these films are not purely comedic, they have their own target audience and style orientation.

"Article 20" focuses on controversial cases and reflects the reflection on social phenomena; "Mr. Red Carpet" contains in-depth insights into the entertainment industry through spicy lenses; "Flying Life 2" has tears mixed with the emotional experience of different characters; "Let’s Shake the Sun Together" reflects on the meaning of life and death in laughter… They never collide, and each one allows the audience to obtain many different experiences.

After looking forward to a number of exciting films in the Spring Festival, what trend will these films in the Spring Festival this year have in the future? Film critic Ma Ning gave a prediction.

"Dragon Teng Tiger Leap Highlights": "Article 20" "Hot Hot"

"Article 20" and "Hot and Hot" are two major films for the Spring Festival in 2024.

First of all, "Article 20" is a directed film. As a regular visitor during the Spring Festival, Zhang Yimou’s films released during the Spring Festival in previous years were on the rise in both box office results and audience reputation. The quality of the films reassured the audience.

In addition, the mother character who challenges the language barrier for the first time in the film, in the search for her daughter, hand-to-hand combat with human traffickers, and the final crying scene of the film, the audience is particularly looking forward to it, and there will be a lot of discussion on future hot searches.

And Jia Ling’s second work as a director, "Hot and Hot", first of all, has earned enough attention on the topic of "Jia Ling lost 50 kilograms", and the audience will also look forward to what kind of surprise Jia Ling will appear. Coupled with the comedy elements that Jia Ling is good at, I believe it must be a viewing experience that makes the audience laugh and cry, and also look forward to the box office miracle that it can continue and reach its peak.

"Ode to the Joy of the Dragon Horse Spirit":"Mr. Red Carpet", "Flying Life 2", "Bears Infested · Reversing Time and Space"

The expectation for these three films is more that the audience’s basic plate that comes with the film itself can be fermented by word of mouth and open up the market.

I believe that audiences who are interested in the film industry and entertainment industry will watch "Mr. Red Carpet"; audiences who have followed the first work will be given priority to watch "Flying Life 2"; ten-year die-hard fans of "Bear Infested" IP will also enter the theater to "call" for "Bear Infested · Reverse Time and Space".

In the current film market where word-of-mouth marketing is becoming increasingly important, if one of these three films can first break through in the audience rating, I believe it will be able to win more box office space in the future Spring Festival, continue the long-tail effect, and gain more audience support and love.

"Hidden Dragon and Crouching Tiger": "Let’s Shake the Sun Together"

As the most controversial "Let’s Shake the Sun Together" after the official announcement, although the film trailer released so far has proved that the film is not too serious and sad in content, there will still be many viewers who believe that this theme of focusing on diseases is contrary to the atmosphere of the Spring Festival.

Therefore, after the final release of the film, "Let’s Shake the Sun Together" may experience a reversal in word-of-mouth, making audiences who originally did not expect it willing to enter the theater, or enter the theater one after another after the Spring Festival, and then experience the life and death thinking of the final chapter of the "life trilogy" movie.

Now it seems that the Spring Festival in 2024 is likely to be a very enjoyable Spring Festival stall, but also a rather textured Spring Festival stall. Viewers can not only get a good laugh, but also experience the taste of life in this Spring Festival stall.

In the end, I also wish that the future 2024 film market will be prosperous and prosperous, and I hope that audiences and friends can enter the theater during the Spring Festival and harvest the most suitable "New Year’s laugh".

1905 movie network news The 68-year-old was hospitalized with severe illness, and then his friend revealed during an interview that Wu Mengda was suffering from liver cancer. At present, the surgery has passed the difficult time and is receiving chemotherapy, slowly recovering. After the news of Wu Mengda’s illness broke, a person familiar with the matter revealed that it was rumored that he and Wu Mengda had a long-term heart knot.

On the 23rd, Zhu Pi, a well-known media person in Hong Kong, posted on Weibo that he had always sent a text message to Wu Mengda in the past. When he met him three months ago, his voice sounded very loud, unlike his health. He did not expect his illness to take a turn for the worse in just a few months, so he rushed back to Hong Kong from Malaysia for medical treatment.

Zhu Pi speculated in the article that "it is estimated that Xingye will visit Wu Mengda soon," and revealed that Xingye had helped introduce doctors when the father of Zhou Xingchi’s assistant suffered from liver cancer in the past. Zhu Pi said optimistically that "I believe this time will be no exception." Zhu Pi believes that Zhou Xingchi will also use resources to help Wu Mengda this time, and the two may use this opportunity to break the ice.

In 2019, Wu Mengda was asked in an interview about the repeated discord with Zhou Xingchi. After thinking about it, he said helplessly: "I sometimes think about the reason, as if… now I feel a little bit… the feeling of not seeing each other." He lamented that he still had contact in the past few years. When he was sick and admitted to the hospital, he also received Zhou Xingchi’s concern. He admitted that he had received an invitation to appear, but refused due to his physical condition.

Wu Mengda also revealed at the time that the reason why the two sides did not contact and care about each other may be that the environment around each other is changing, resulting in less and less contact between the two sides. Gradually, he does not know how to pull back the distance. He also regrets the current situation of the two, and more bluntly hopes to sit down with Zhou Xingchi again.

Hu Ge, a 40-year-old man recognized as a golden bachelor in the circle, is now unexpectedly married and has children. On January 31, Hu Ge posted on his social platform that he was very happy to have a daughter. Because his wife is an outsider, she has not been public from marriage to pregnancy. Now that the child has been born smoothly, Hu Ge also directly posted the good news to everyone.

1. Hu Geyin married a woman, and the stars sent blessings

From Hu Ge’s words, it could be seen that he really cared about protecting his wife and daughter. This time, he blew himself up as a father and did not post family photos like other celebrities. The ladies outside the circle were even more curious.

But insiders seem to have known about Hu Ge’s marriage for a long time. Previously, there were rumors that Hu Ge took his girlfriend home to meet his parents. In January, nurses and friends working in the hospital said that Hu Ge’s girlfriend was in the hospital for labor. After Hu Ge blew himself up, friends in the circle immediately sent blessings.

This time, Hu Ge personally announced the marriage as his father. Although many people were surprised, everyone sent their blessings one after another, and they would not be unable to accept it because Hu Ge hid something. It can be seen that Hu Ge’s status in everyone’s eyes is really very high. different.

At Hu Ge’s current age, it was indeed time to get married and have children. In recent years, netizens had been urging Hu Ge to finally have good news this time, and one could imagine their joy.

Hu Ge’s clothes are getting better and better

After Hu Ge became a father, everyone looked forward to his future changes even more. Although Hu Ge was now 40 years old, his appearance had not changed and his figure remained the same. This also made Hu Ge more attractive as he got older.

When Hu Ge celebrated his 40th birthday, he posted a set of birthday photos. In the photos, he not only looked young and handsome, but also dressed more like a gentleman. Hu Ge’s appearance was really suitable for boys to study hard.

Dressing skill 1: Wear more basic colors

If you want to emphasize the high-end sense of clothing for boys, you should wear more basic colors, especially black, white and other common basic colors. If you wear it right, it is really suitable for boys.

Hu Ge’s usual looks were almost all basic colors, but in his birthday blockbuster, Hu Ge once again perfectly interpreted black and white and other basic colors, especially this one is more business and casual. The white upper body is matched with black stacked pants, black and white wear, minimalist style, more handsome and high-end.

For basic color wear, there are a few tips to pay attention to:

01 black and white color scheme, the simpler the wear more advanced.

02 The basic color can be worn in monochrome, or you can choose the splicing and matching of two basic colors. 03 The basic color + basic style can be worn to highlight the minimalist style of the shape.

Wear skills 2: mix and match styles, more eye-catching

Many of Hu Ge’s styles have a clear sense of mix and match. The mix and match of casual style and workplace wear can not only make the whole body look more fashionable, but also make the workplace dress more stylish. Lack of vitality and uniqueness.

For this mix and match style, we need to pay more attention to the choice of style.

For example, casual clothes should be neat, not too casual, mainly business and leisure style single items, workplace style clothes should not be too rigid, but also have a sense of fashion.

Disclaimer: The text is original, and the pictures are from the Internet. If there is any infringement, please contact to delete it. Plagiarism is prohibited, and violators will be held accountable!

Text/Xiaoxiao

Responsible editor:

　　Individuals can’t get the location of the other party without other professional equipment or software, even if they have a mobile phone number. Generally, only the police or professionals can obtain the general geographical location of the mobile phone through the triangulation of the mobile phone after obtaining the background data of the operator. The following is a detailed introduction:

　 　 　 　1. Individuals cannot obtain and locate the location of the other party without the help of other professional equipment or software;

　　2. But theoretically, if the police or professionals know the other party’s number, they can get the other party’s position through the positioning of the mobile phone base station, but they need to get the background data of the operator, which ordinary consumers can’t get; The principle is that the mobile phone needs to ensure the signal strength, so the mobile phone will be under the signal coverage of multiple base stations in the city. Similar to the principle of radar, the mobile phone can get the signal TOA (time of arrival) or TDOA (time difference of arrival) of the base station after receiving the signal. According to this measurement result, combined with the coordinates of the base station, the coordinate value of the mobile phone can be calculated, and the approximate position can be finally obtained by triangulation.

　　3. To get the location of the other party, you can ask the other party to open the real-time location sharing function of WeChat or map software and share the current location with you through the GPS information of the other party;

Recently, "Kuafu Fried String" announced the completion of round B financing. This round was jointly led by Joy Capital and Juebi Fund, followed by Bubi Capital and Huaying Capital, the old shareholder, and Weilan Capital served as the exclusive financing consultant. So far, Kuafu Fried String has accumulated financing of nearly 500 million yuan, making it one of the brands with the highest total financing amount in recent years.

Now it is the capital winter, and the arrival of this financing has aroused a lot of attention and discussion in the industry. Among the employers in this round, Joy Capital is the investor of Ruixing, and has invested in Kuafu Fried String for three consecutive rounds. The unique fund focuses on food and restaurant chains and has great influence in the industry. Before this round of financing, they have been cooperating in industries such as logistics supply chain for a long time.

High growth may be the key to impress investors. Since its establishment five years ago, the total number of stores in Kuafu has exceeded 2,000, and at the same time, more than 25 overseas stores have been opened in the United States, Canada, Australia, Singapore, Malaysia, Italy and other regions, which have not only conquered the stomachs of local Chinese, but also conquered the stomachs of local people.

Foreign diners who love fried skewers are located in Kuafu fried skewers store in Milan.

Behind this round of financing, Kuafu Fried String also plans to speed up its expansion this year. At the 2024 strategy conference held today, Yuan Zelu, the founder of Kuafu Fried String, announced that 3,000 new stores will be opened in Kuafu Fried String this year, which also means that they will increase the total number of stores to 5,000 at an average rate of 8 stores per day.

Whether it is capitalization or expansion path, the script that Kuafu got in his hand is very much like the once hot tea and coffee.

Snack skewers, tea around 2020?

There are enough categories in the catering market of more than 5 trillion yuan. However, due to the different maturity of categories, the process of chaining and branding of each track is different, and there are only a handful of Wandian catering tracks, with only three tracks: western-style fast food, milk tea and coffee.

Different from western-style fast food, milk tea and coffee are typical emerging racetracks, all of which have benefited significantly from capitalization, and a large number of quasi-Wandian brands with thousands of scales have been born one after another. Since last year, several head brands have been in the IPO process, and the development path of branding, chaining and products is very clear.

However, the development track of each head brand is not linear growth. From the perspective of tea track, around 2020 is a common key watershed. Although the pattern of tea industry was still relatively scattered at that time, according to Huajing Industrial Research Institute, in 2020, the CR3 of China’s existing tea industry was only 29.5%, but the brand pattern had begun to differentiate. In that year, Mi Xue Bing City crossed the Wandian mark, and a number of head brands such as Guming, Chabaidao and Xicha expanded at a faster speed.

In other words, the head pattern that can be seen in 2023 has been basically clear in 2020, especially in the cost-effective route. Honey Snow Ice City has established a leading position. For those who want to get a slice of it, 2020 may be the last golden window.

Similar to the historical trajectory of the tea track, there are lo mei and coffee. At that time, the brand patterns of the two tracks began to appear. Among them, the delicious food increased the number of stores to nearly 10,000 in 2018. The situation of coffee track is similar. In 2021, Ruixun’s performance bottomed out, and the number of stores increased to more than 6,000 during the year.

After that, whether it is tea, pot-stewed or coffee track, the market concentration and brand saturation are gradually accelerating, and the opportunity space left for new brands and franchisees is gradually shrinking. Small and medium-sized brands and franchisees are facing the survival test.

The market of snack fried skewers in 2024 is very similar to milk tea in 2020, pot-stewed flavor in 2018 and coffee in 2021.

After a long evolution from roadside stalls to branding, the category of fried skewers has been developed and the head brand has initially appeared; At the same time, the gradual saturation of the milk tea industry has led to the overflow of a large number of high-quality franchisees, which has caused the popularity of snacks with similar models to soar.

In fact, Kuafu’s high growth expectations this year are not blindly optimistic.

It is understood that in 2023, the same store in Kuafu increased by 20% compared with 2022. From the external environment, although consumption is generally more cautious, it does not seem to be a bad thing for fried skewers. The unit price of 30 yuan makes Kuafu have a lipstick effect in the big environment. The complexity of the consumer market is that the decline and rise of consumption power occur at the same time, but in any case, consumers’ pursuit for better food is unchanged.

Fried skewers, the new "signboard" of snacks

The status of fried skewers in snacks was not established in one day, but gradually became clear in the past three years.

According to the market classification of catering, snacks are one of the 17 first-class classifications, but before 2021, Meituan defined snacks as "fried chicken snacks". After 2021, this category was changed to "fried chicken and fried string", and fried string became synonymous with snacks. The survey results of Kuafu fried skewers also prove this situation. Fried skewers are not only fried skewers, but also a collection of fried snacks.

Yuan Zelu told 36Kr that the 1.0 version is the fried string of string incense, positioning the original Leshan fried string, similar to the string incense, regardless of the price, and signing for silver; Version 2.0 is a series of barbecues, the price ranges from 50 cents to 5 yuan, and the products are gradually expanded to popular barbecue categories such as squid and chicken wings, which will last from 2020 to 2023.

Since last year, Kuafu Fried String began to explore the product 3.0 upgrade, and focused on the category of fried chicken, combining fried chicken with fried string. It is very important to consider this, so as to widen the track, and fried chicken is undoubtedly the existence of a larger track. At the same time, Kuafu is also broadening its demand coverage for the whole time, offering more "satiety" options, which can not only satisfy the craving, but also solve the urgent need. It is more like a "fast food".

Although the product continues to iterate, for Kuafu, cost performance is an unchangeable principle.

"We didn’t start doing cost performance last year, but we started doing it from the beginning," Yuan Zelu told 36Kr. The logic behind it is the ultimate cost advantage. In Kuafu’s fried string, this is defined as "total cost leading", that is, corresponding to two major commodity strategies, one is large supply, and the cost performance is continuously improved through cost advantage; The second is a big brand to enhance the sense of brand value.

Aiming at China’s stomach which needs nutrition and delicacy, Kuafu’s fried string products believe in "everything can be fried" and focus on "frying protein", while the fried chicken category in version 3.0 is more clearly defined as "fried chicken protein", that is, chicken is the most cost-effective high-quality protein.

As a big item in 2024, the "raw fried chicken leg" newly promoted by Kuafu Chuankebab adopts Chinese style, which is different from the western-style fried chicken wrapping method. This product is inspired by raw roast chicken, and combines the raw frying process with the fried kebab form. At the same time, it solves the problem of standardized operation because it does not need to be processed in stores.

Due to the accurate capture of users and market demand, this large single product quickly became popular as soon as it was launched. According to Yuan Zelu, this raw fried chicken leg sold 6.71 million pieces in two months, and the explosive products also boosted the sales of stores. Before and after the product went online, the store efficiency increased by an average of 27%.

Yuan Zelu, the founder, is a post-90 s catering person who once participated in the creation of the Western Young Master Chinese hamburger. As a young man, he wants to do a good job in this young man’s business. "We have been trying to string the fried chicken categories with bamboo sticks." Yuan Zelu said that in theory, bamboo sticks can be strung with everything, and whatever is popular and needed at present, Kuafu can fry them to make whatever.

Digitalization, all for business process reengineering

It is no accident that raw fried chicken legs are out of the circle, which is also the epitome of the digital transformation effect of Kuafu in the past three years.

As early as 2021, Kuafu Fried String started the digital transformation, which is not a simple online business in the usual sense. In Yuan Zelu’s view, "tools and systems are only results, and the core is business process reengineering."

Yuan Zelu said that catering and e-commerce are both combinations of human freight yards. There is actually only one difference between them. E-commerce is an infinite shelf, catering is a limited shelf, and the common core is commodity operation, which is the combination of commodity pool and flow pool.

It is reported that the product structure of Kuafu fried skewers can be divided into three categories: basic style, structural style and popular style. Among them, the new principle of popular style products is "high-speed innovation and rapid iteration", such as the previous slap chicken chops, fried skin and so on. In the past, there were 30-50 long-term new product pools, and next, they hope to expand this number to 80.

Although the new speed has been greatly improved, the new cycle of each new product still strictly follows the feedback of store sales data. At the beginning, they will test new products with a relatively small flow, and only do manual intervention when they perform well, and match the corresponding marketing resources. From the store side, the new is also gradient.

In the catering industry, the development of site selection system is also one of the key points of Kuafu’s digital investment in fried string.

Yuan Zelu told 36Kr that location is still established now, but the order source structure of catering stores is changing. In the past, location only referred to physical LBS, but now it is necessary to consider take-away heat and new channels such as Tik Tok. For Kuafu, the proportion of these three traffic sources is about 6:3:1. In the future, this ratio will reach 4:4:2 through the efforts of the marketing side, and the total traffic will be even greater.

In the past, the thermal evaluation of most restaurants’ takeout was done by manpower, but now the location of Kuafu can be presented automatically. Taking a shopping mall as an example, based on big data analysis, the location of shopping malls in Kuafu is divided into four levels: S, A, B and C. Combined with tens of thousands of data labels, the location system can be refined into recommended floors, estimated take-away orders, competing products and complementary products nearby, investment return cycle prediction, and operating effects of surrounding old stores. It is reported that the accuracy of the above prediction can reach over 90%.

One thing that catering is often criticized is that the industry is relatively backward. Yuan Zelu said that the original intention of Kuafu’s digital investment was to transform this relatively backward industry with more advanced working methods. And all this work is only done by a small team of more than 20 people.

In Kuafu, R&D has made it clear that "there is absolutely no big move". They will compress each iteration to less than two weeks, and if a function development cycle is long, it will be further split into multiple versions. Teams can get feedback at an early stage and quickly adjust iterations.

In Yuan Zelu’s view, digitalization does not necessarily correspond to a high-cost structure. In the past, many enterprises easily made a mistake, that is, they hired a CTO when they came up, and the digitalization planning was particularly complicated. On the one hand, the biggest problem was that when they were online, the business side had undergone great changes, and many "unfinished projects" were prone to occur. For Kuafu Fried String, no matter whether it is self-developed or imported software, they don’t need the system whose implementation process lasts for several months.

Business process reengineering is the precondition of digital transformation in Kuafu, that is, from the first principle, why each process of chain operation should do this and whether the efficiency is enough. After that, it is for more far-reaching organizational changes.

In January, 2023, the "Kuafu Merchants" APP launched a feedback channel for franchisees to go directly to the headquarters. At that time, the background of this function development was that they found that the problems of many franchisees in the industry in the past were passed on step by step through supervision, but the problems may be ignored or even covered up.

After this feedback channel in Kuafu was opened, it also had a new impact on the business side. For example, for some old shops that have been in business for more than three years, the equipment will be aging. In addition, Kuafu Fried String has been doing equipment iteration all these years, and the after-sales maintenance workflow of suppliers corresponding to the original equipment is not perfect, especially in cities with dense stores such as Beijing and Shanghai, and the maintenance response time of supplier service team alone is not enough. After realizing the problem, Kuafu Fried String quickly made localized spare parts for its core products, which shortened the response time by one time.

Similar business changes continue to occur at all levels.

The bigger the fish, the bigger the pool.

"Focus on development" is the expansion key word of Kuafu Fried Tandem.

According to Yuan Zelu, the increase of 3,000 stores this year is divided into two parts: one is encryption in high-speed cities; The second is to explore the sinking market and develop high potential energy points according to the network rules.

First-tier and new first-tier cities are the core bases of Kuafu’s string bombing, among which Beijing and Shanghai have exceeded 200, Wuhan has exceeded 100, and the second-tier cities such as Guangzhou, Xi ‘an, Hangzhou and Tianjin are gradually entering the "hundred stores". However, the capacity of this city is far from saturation. According to the Kuafu bombing network regulations, more than 400 shops can be opened in Beijing and Shanghai.

When it comes to encryption, some people will think of "grabbing business", but Kuafu’s practice of bombing strings has found that this is not the case, and franchisees are very happy to do encryption. Yuan Zelu told 36Kr that there are two reasons for this. First, they will do staggered encryption, such as the dislocation of street shops and shopping malls; Second, through the multi-store layout, it can be seen everywhere and easily available.

It is also necessary to save money. In view of the sinking market, Kuafu Fried String products are priced at A, B and C levels to adapt to different market and price consumption preferences. In addition, in 2023, Kuafu Zhachuan also made a project to reduce the cost of building a store, which comprehensively reduced the cost of building a store from the aspects of decoration, area, optimization and adjustment of moving lines and soft-fitting equipment.

It is reported that this project will reduce the cost of the whole store by about 30%. On the one hand, it will have a wider choice space, and at the same time lower the entry threshold for franchisees.

The scale bonus of Kuafu Fried String is also being released to franchisees. It is reported that in the past five years, with the scale expansion and bidding negotiation, Kuafu Fried String has taken the initiative to reduce the cost of franchisees for three rounds, helping to establish a very low cost advantage and giving franchisees a higher cost performance under the same quality.

At the press conference, Kuafu Zhachuan also officially released seven brand stores, including shopping malls, street shops, community shops, school shops, office shops, scenic shops and canteen shops, adapting to different scenes and making product and line adjustments.

"From a broad product perspective, joining the company is essentially selling our store types," Yuan Zelu admitted to 36Kr. More extreme, they are essentially a return on investment model, which is suitable for different people, goods, time and space.

Strong digital genes and multi-store models have helped Kuafu broaden its franchise channels. "Our franchisees have two most important portraits, one is younger, and the other is higher education," Yuan Zelu told 36Kr. According to statistics, among the franchisees in Kuafu, the proportion of former milk tea franchisees is getting higher and higher, which is close to 30%, followed by large catering transformation and small business, as well as catering whites including college students and white-collar workers.

At the same time of the official financing, Kuafu Fried String also launched the "300 million League Homesick Plan". It is reported that Kuafu Fried String will invest over 100 million yuan to subsidize franchisees and over 200 million yuan for brand marketing.

"In the part of brand investment, we will make efforts in three directions, explosive products, explosive stores and explosive cities." Yuan Zelu told 36Kr that explosive products are similar to the continuation of raw fried chicken legs, and continuous and sufficient single products are launched to help stores generate income; Explosive stores focus on polishing city landmark stores and establishing brand image; On the basis of the previous 20 core cities, the explosion city has further expanded to become an explosion city. And the three power points will all be invested in the whole network-level marketing resources.

In the process of rapid growth, Kuafu Fried String continues to expand its business "circle of friends". They are not obsessed with self-sustaining factories, but do upstream business by means of investment and partnership.

"This is mainly due to two factors. First, the total cost is leading. Second, we believe that there is huge room for improving efficiency upstream." Yuan Zelu told 36Kr that efficiency improvement is not only the part of Kuafu bombing, but also the great consumer brands, all of which have great ability to promote the transformation of the upstream.

"From the perspective of the United States and Japan, great catering enterprises all appear at the time of economic transformation and speed change. When the team becomes more and more professional, the organization and infrastructure are getting better and better, you can actually run out." Yuan Zelu said. (Photo courtesy of the enterprise)