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There are more and more green cars on the road.

Take Shanghai as an example. In 2023, the number of new energy vehicles in the city reached 1.288 million, ranking first in the world. In 2016, this number just exceeded 100,000, an increase of nearly 12 times in seven years.

Counting the history, it has been ten years since the first round of explosive growth of new energy vehicles in 2014.

In 2014, stimulated by the intensive subsidy policies of the central government and local governments, the demand for new energy vehicles was greatly released, which ushered in both production and sales. According to the statistics of China Automobile Association, in 2014, 78,499 new energy vehicles were produced and 74,763 vehicles were sold, up 3.5 times and 3.2 times respectively over the previous year.

The development of new energy vehicles has also brought economic benefits to their cities.In the past ten years, countless cities have come to an end. More than 10 cities, including Shanghai, Chongqing, Shenzhen and Xi ‘an, have set the goal of building a "new energy automobile capital", hoping to get this big cake first.

So in the past ten years, which cities have successfully embarked on their own development path of new energy vehicles? Based on corporate big data, we sketched out a ten-year urban competition record.

Ten Years of Enterprise Big Data: Counting Four Major Urban Industrial Clusters

To build a new energy automobile industry, one of the most important goals is to form industrial agglomeration, so as to achieve scale effect. We selected four major urban agglomerations with the largest concentration in China’s new energy vehicle industry, and further analyzed 62 cities in the Yangtze River Delta region, Pearl River Delta region, Beijing-Tianjin-Hebei region and Chengdu-Chongqing region.

According to the industrial database of CBN New First-tier City Research Institute, from the latest data of new enterprises such as "high-tech enterprises", "small and medium-sized scientific enterprises" and "specialized and special new enterprises",By 2022, there were 5,764 new enterprises related to new energy vehicles in the four industrial zones.

Based on the industry classification algorithm, the database matches enterprises to all segments of the new energy automobile industry chain, in which enterprises can be matched to three major industries according to the upstream, downstream and downstream: auto parts, vehicle manufacturing and service and application.

In order to better compare the different development directions of cities in the three major industries, we calculated the median of "total registered capital of new energy vehicle enterprises" in 62 cities in the three major industries, which were 947 million yuan, 297 million yuan and 735 million yuan respectively. When we calculate and compare the total registered capital of the three major industries in each city, we can see the industrial distribution characteristics of each city, thus calculating the main industries in the direction of new energy vehicles. For example, the total registered capital of new-type enterprises of "service and application" in Shanghai is 11.561 billion yuan, which is 16 times of the above median; However, the total registered capital of new enterprises related to "auto parts" and "vehicle manufacturing" in Shanghai is only 12 times and 13 times of the above median. Therefore, "service and application" can be considered as the main industry of new energy vehicles in Shanghai.

In order to compare cities better, we spread these data on the map. The main industries in each city are distinguished by different colors, and the total registered capital of emerging enterprises is represented by the size of a circle. It can be found that,The Yangtze River Delta urban agglomeration has more cities with new energy vehicles, and its geographical coverage is also wider.

In addition, among the 62 cities, 25 cities are mainly located in the downstream service and application industries, including Guangzhou, Shanghai, Shenzhen and Chengdu, with the largest number of cities. The main industries in 17 cities are the upstream auto parts industry, including Zhenjiang, Yangzhou and Taizhou. The main industries in 20 cities are the automobile manufacturing industry in the middle reaches, including Beijing, Tianjin and Changzhou.

Then if we add the time dimension, what about the changes of industrial clusters in four major cities from the span of ten years?

We calculated the annual growth rate of the number of new enterprises in industrial clusters in cities compared with 2013, and found that,"Automobile Manufacturing" and "Service and Application" located in the middle and lower reaches of the industrial chain have always been the development focus of the Yangtze River Delta region and Beijing-Tianjin-Hebei region in recent ten years. Comparatively speaking, the Pearl River Delta region has made greater efforts to develop the service and application industries, while Chengdu-Chongqing region has made greater efforts in the vehicle manufacturing industry.

The battle for "the capital of new energy vehicles": Who will end up? Who won?

In the battle for new energy automobile cities, cities have tried their best: some cities have made great efforts to develop with the help of their huge consumer market; Some cities actively promote industrial transformation and upgrading based on local industrial characteristics; Some cities tap the advantages of resources to attract investment.

So which cities won in this competition? Where did you win again? Judging from the available public data,Among the top cities of new energy vehicles, the top three are Xi ‘an, Changsha and Shenzhen, and the top three are Shenzhen, Liuzhou and Shanghai.

Capital never sleeps. In the face of new economic growth points full of infinite possibilities, in the past ten years, the new energy vehicle market has been surging, and many cities have also made efforts to compete for the "capital of new energy vehicles", and the industrial battle has continued to start. We look forward to the future new energy automobile industry, adhering to the concept of innovation and sustainability, and developing healthily and vigorously.

The opening is a 5:0, is it a surprise? Is the sting exciting? Russia, the host of the opening match last night, defeated Saudi Arabia, which once again confirmed the saying that "Europe has no weak teams" in the football world.

It’s time for the four-year World Cup carnival. Xiaobian refers to a calculation. Last night, did you put a classic three-piece supper set for yourself under the guise of watching the ball-beer, kebabs and crayfish?

However, after enjoying the feast of food and football, have you noticed China football entering this World Cup? Note that this may be a small word game. Bai Yansong, the host of CCTV, has repeatedly emphasized the details: it is "China Football", not the "China Football Team" that has repeatedly disappointed you.

　Match ball: German design and China manufacture.

In the opening match of this World Cup between Russia and Saudi Arabia last night, the game ball "TV Star" made a perfect appearance in large-scale events. This competition ball is "designed in Germany and made in China" in the standard sense, and it is produced by an enterprise authorized by Adidas in Dongguan, Guangdong, China.

According to Chong Wang, the general manager of this enterprise, they introduced the first automatic production line in China, so that the original 80-person production line now only needs 10 people, and it can produce 1,000 footballs a day. "We use an automated cutting machine to replace the traditional knife die cutting, an automated printer to replace the traditional screen printing, and a manipulator to replace the traditional handling. There will be a QR code on each ball, and the information on the code will tell us the time and address of the ball production." Chong Wang said.

However, it is a pity that although "China Football" has entered the World Cup, the intellectual property rights of the core technology of this "TV Star" full of "black technology" are completely in the hands of the designer Adidas. The related patent APPlication documents of Adidas in China revealed by the net show that in the field of chip technology, "TV Star" has built-in NFC near-field interactive chip. You only need to open any app with NFC identification function, and then bring your mobile phone close to this position to read the latest information about this competition ball; In the field of autumn skin materials, "TV Star" uses the thermal bonding technology of the ball skin, which is durable, waterproof and grit-proof. Coupled with the grooves spliced at right angles, the ball will produce nonlinear motion and drift in the flight process. In the field of design, "TV Star" uses classic black and white colors, dark trapezoidal decoration consists of mosaic patterns, and the text uses gold.

Of course, Xiao Bian wants to say, the most important thing is that all of the above are patent applications submitted by Adidas in China, which has nothing to do with our OEM enterprises in China. It seems that there is still a long way to go for China enterprises to truly realize the change from "Made in China" to "Design in China".

　Derivative goods: Zhejiang enterprises are officially authorized to take orders.

As a standard "fighting nation", the mascot of 2018 fifa world cup is also a Siberian plain wolf named "Zabivaka" with high fighting value. However, to trace the "birthplace" of this little wolf, we have to go to an obscure office building in Xiaoshan District, Hangzhou, Zhejiang, China.

Since July 2013, this enterprise named Hangzhou Fude Brand Management Co., Ltd. has become the first enterprise in China to obtain the official authorization of the World Cup mascot directly from FIFA. This year, Fude Company is exclusively responsible for the pricing, production and sales of Russian World Cup mascots on a global scale (except the host country Russia). At the same time, Fude also won the authorization of nearly 100 kinds of related goods around the event, such as plush toys, mugs, key chains, jerseys and so on.

Of course, compared with the ball used in the competition, it is "familiar" for China enterprises to obtain the production and sales rights of derivative goods related to the World Cup through official authorization. In 2010, the name of the plastic trumpet "Vuvuzela", which was made by Yiwu manufacturers and full of South African ethnic customs, has been resounded all over the world, and it has been continuously sent to South Africa, the venue of the competition, together with national flags, wigs, sunglasses and binoculars. While in 2014 fifa world cup, the derivatives of the new generation refueling artifact "Casilora", the official ball "Samba Glory" and the mascot "Flegu" were mostly produced by authorized manufacturers in China.

For the value of sports IP, the person in charge of Fude Company is deeply touched. "Compared with the traditional foreign trade that made meager profits before, with the help of the World Cup, the stage of Fude Company is now bigger and wider." The person in charge said. In fact, in this World Cup, there are many China enterprises like Fude Company. They bid farewell to the traditional OEM, not only profited from the World Cup, but also successfully opened a window to the world.

Brand sponsorship: marketing on and off the field.

Who is the trump card? If you ask questions before yesterday, Xiaobian, who is only used to wearing sportswear to work, doesn’t know this "Gaodashang" men’s wear brand that can be associated with the World Cup. However, if you pay attention to the live broadcast of last night’s match, you may notice that some staff and spectators’ national flag color matching ties are particularly eye-catching inside and outside the World Cup. This is the 32 ties with World Cup style customized by Dipai (China) Co., Ltd. after getting on the "last bus" and becoming the official regional support partner of 2018 fifa world cup, taking the color matching of flags of 32 countries selected for the final stage of this World Cup as the idea.

In fact, when it comes to the level of sponsorship, Dipai Company is only a "junior" in China enterprises. At present, FIFA divides sponsors into three levels, namely "global partners", "World Cup sponsors" and "World Cup regional support partners". At present, Wanda Group with "One Hundred Million Small Goals" and seven companies including Coca-Cola, Visa, Adidas and Hyundai Motor are FIFA’s "Global Partner" level sponsors. Sponsors at this level can use the FIFA logo for 8 years, and the sponsorship fee is at least $120,000,000-needless to say, it’s seven zeros, and $120 million-which scares Xiaobian into taking a sip of beer.

In addition, Mengniu, VIVO and Hisense from China have joined McDonald’s and Budweiser Beer as "World Cup sponsors", while Yadea Group, which produces electric vehicles, is a "World Cup regional support partner" like Dipai Company. According to FIFA, no matter what level of sponsors, they all benefit from the exclusive and highly recognizable official logo of FIFA. Through various marketing methods, these sponsors successfully associate their products, services and brands with the World Cup. Whether targeting specific consumer groups, taking the opportunity to expand their product lines or implementing each specific market strategy, sponsors will get good transcripts.

This has been reflected in the practice of Hisense Group. According to a person in charge of Hisense Group, the world’s top events are naturally related to the world’s leading consumer electronics brands. If Hisense wants to become a global brand, it must be bound with a cross-cultural and cross-border super brand, which is the world’s top event. Therefore, choosing sports marketing is the strategic path for Hisense’s global brand building. According to statistics, in 2017, Hisense Group’s international marketing achieved sales revenue of 3.9 billion US dollars, a year-on-year increase of 22.3%.

Seeing this, you must agree with the famous sentence of the Bai Yansong male god: "Let’s just say that China didn’t go to the Russian World Cup except the football team." Of course, as a small editor in fake fans, like everyone else, what we most want to see is that one day the national football team can join our "Made in China" and the China football team will rush into the World Cup with China football and become a frequent visitor on the World Cup stage. (Text: Cui Jingsi Image Source Network)