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Ministry of Industry and Information Technology： Since the beginning of this year, the overall production and operation of small and medium-sized enterprises have maintained a recovery trend, and furt

　　Cctv newsIn view of the difficulty in innovation and transformation of small and medium-sized enterprises, the Ministry of Industry and Information Technology and relevant departments recently launched a special campaign to empower small and medium-sized enterprises with scientific and technological achievements and a special campaign to assign brand names to small and medium-sized enterprises with quality standards.

　　On May 19th, the Ministry of Industry and Information Technology held a policy briefing to introduce the two "special actions" and answer reporters’ questions.

　　Xu Xiaolan, Vice Minister of the Ministry of Industry and Information Technology, said that the CPC Central Committee and the State Council attached great importance to the development of small and medium-sized enterprises. General Secretary of the Supreme Leader has repeatedly given important instructions, emphasizing that small and medium-sized enterprises can do great things, and that small and medium-sized enterprises have aura and vitality, demanding that more specialized and innovative enterprises emerge; On September 8, 2022, the General Secretary personally sent a congratulatory letter to the National Conference on the Development of Specialized Small and Medium-sized Enterprises, fully affirmed the important position and role of small and medium-sized enterprises in the new era, put forward ardent expectations for the majority of small and medium-sized enterprises to take the road of specialized and special development, and put forward clear requirements for party committees and governments at all levels to support the development of small and medium-sized enterprises. The Party’s Report to the 20th CPC National Congress proposed to "adhere to two unshakable principles", "support the development of small and medium-sized enterprises" and "support the development of specialized and special new enterprises". Promoting the development of small and medium-sized enterprises is the long-term development strategy of the party and the country.

　　In recent years, faced with the impact of unexpected factors on small and medium-sized enterprises, the Ministry of Industry and Information Technology, together with relevant departments and localities, thoroughly studied and implemented the spirit of a series of important instructions issued by the Supreme Leader General Secretary on promoting the development of small and medium-sized enterprises, resolutely implemented the decision-making arrangements made by the CPC Central Committee in the State Council, and insisted on paying attention to both relief and training, so as to help the vast number of small and medium-sized enterprises develop steadily and healthily.

　　Last year alone, more than 40 policies were issued at the national level to support the development of small and medium-sized enterprises, and more than 270 supporting policy documents were issued at the local level. With the support of various policies to benefit enterprises, the vast number of small and medium-sized enterprises are striving for self-improvement and facing difficulties. In 2022, the operating income and total profit of industrial small and medium-sized enterprises above designated size increased by 5.2% and 1.1% respectively, showing strong resilience and vitality.

　　Since the beginning of this year, the production and operation of small and medium-sized enterprises have generally maintained a recovery trend, and further improvement is expected. According to the survey, in April, 35% of small and medium-sized enterprises thought that their production and operation were in good condition, up 3.2 percentage points from the previous month. Big data monitoring shows that in March, the purchasing and sales indices of SMEs were 51.9% and 51.1% respectively, both of which rose for two consecutive months. Specialized and innovative small and medium-sized enterprises with strong innovation ability performed more brilliantly. In March, the revenue profit rates of "Little Giant" enterprises and specialized and innovative small and medium-sized enterprises were 9.6% and 7.0% respectively, which were 5.5 and 2.9 percentage points higher than those of the regulated small and medium-sized enterprises. From January to April this year, 55.3% of newly listed A-share enterprises were specialized and innovative SMEs, and 67% of newly listed enterprises in science and technology innovation board were specialized and innovative SMEs.

　　At present, small and medium-sized enterprises are still in the recovery period after the epidemic, and the foundation for stabilization and recovery is still not solid. China’s small and medium-sized enterprises and private enterprises are the main bodies of each other, with strong innovation motivation, courage and vitality. They are both the suppliers of innovation achievements and the demanders of innovation elements. There are difficulties in obtaining and transforming scientific and technological achievements. At the same time, the quality management and standardization level need to be strengthened, the brand value needs to be improved, and the supporting level of industrial chain needs to be improved.

　　In view of the new situation and situation faced by the development of small and medium-sized enterprises, in January this year, several measures to help small and medium-sized enterprises to stabilize their growth and adjust their structural strength were promulgated, which clearly put forward "giving wisdom to scientific and technological achievements", "assigning quality standards to brands" and "digitally empowering" small and medium-sized enterprises. The special action of empowering SMEs with scientific and technological achievements, the special action of assigning brand names to SMEs with quality standards, and the "three-fu" special action of digitally empowering SMEs that has been carried out in the early stage are the concrete achievements of studying and implementing the theme education of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, the "combination boxing" to help improve the innovation ability and core competitiveness of SMEs, and the important measures to promote the high-quality development of SMEs.

Mid-Autumn Festival domestic travel exceeds 70 million people, and holiday consumption has steadily warmed up.

　　People’s Daily Online, Beijing, September 13 (Reporter Yang Yiboro) According to official website, the Ministry of Culture and Tourism, during the Mid-Autumn Festival holiday this year, there were 73.409 million domestic tourists, down 16.7% year-on-year, and recovered to 72.6% in the same period of 2019 according to comparable caliber; The domestic tourism revenue reached 28.68 billion yuan, down 22.8% year-on-year, and recovered to 60.6% in the same period of 2019.

　　The Ministry of Culture and Tourism pointed out that local cultural and tourism systems give full play to their own advantages, enrich market supply, and meet the multi-level and diversified consumption needs of the masses.

　　Local tourism has become mainstream boutique homestay popular.

　　The Ministry of Culture and Tourism pointed out that local tourism has become the "main tone". During holidays, visiting relatives and friends, outdoor leisure, suburban tourism and rural tourism are the themes of tourists’ travel, and characteristic farms, homestays, art galleries and museums have become important recreational places for holiday tourists.

　　Ctrip’s "Summary Report on Mid-Autumn Festival Holidays in 2022" shows that under the background of advocating local festivals in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60%.

　　Flying Pig data shows that during the Mid-Autumn Festival, the "two-hour holiday circle" became the mainstream, and the booking volume of holiday products such as tickets for local scenic spots increased by more than 2.3 times. At the same time, the Mid-Autumn Festival tourism consumption presents a significant small radius feature. The relative extension of local play time has promoted the popularity of high-star resort hotels and parent-child hotels in the suburbs.

　　Driven by short-distance travel, boutique village houses are popular. Relevant platform data show that in the past week, the order volume of villagers’ accommodation in Mid-Autumn Township increased by 1.8 times compared with last week. Villagers’ hostels in Pingxiang, Huangshan, Huainan, Zhangjiajie, Dali, Lijiang, Shangrao and Xiangxi are eye-catching. At the same time, the average order price of Mid-Autumn B&B increased by 27% year-on-year, and the order of 1,000 yuan B&B increased by 59% compared with last Mid-Autumn Festival.

　　According to the above report, the search heat of B&B reached its peak in the week before the festival, and the booking volume increased by about 10% compared with the Dragon Boat Festival. Among them, the heat of rural residents rose the fastest, and the search heat basically recovered to the same period last year. The top 10 cities for booking popular homestays are: Beijing, Hangzhou, Shanghai, Zhoushan, Dali, Changsha, Guangzhou, Huzhou, Xiamen and Changzhou.

　　New outdoor tourism returns to the "C position" during the festival of folk activities

　　During the Mid-Autumn Festival, visitors experience traditional lacquer carving on the spot. Photo courtesy of China Arts and Crafts Museum and China Intangible Cultural Heritage Museum

　　As one of the four traditional festivals, the Mid-Autumn Festival is full of wonderful folk activities, and cultural activities all over the country are "new".

　　On the one hand, cultural and technological elements are integrated into traditional festivals, such as the China Arts and Crafts Museum and the China Intangible Cultural Heritage Museum, which hold a series of cultural activities of "Mid-Autumn Festival, Meet the Two Museums" and arrange intangible "small temple fairs".

　　On the other hand, the cultural tourism scenic spots seek innovation and change, and integrate traditional customs with the national wind trend. The popularity of night tourism projects suitable for enjoying the moon, such as theme park night tour, boat night tour, city night tour and night light show, continues to rise. According to relevant platform data, in the past week, the booking volume of Mid-Autumn Night Tour related products increased by 146% compared with last week. Night tours such as Huangpu River Night Tour, Great Wall Night Tour, Qiantang River Night Tour, Nianhuawan Night Tour and Xiangjiang River Night Tour are popular.

　　At the same time, as the high temperature dissipates, outdoor tourism returns to the "C position" and the camping experience heats up again. Tent camping and RV camping, which contain elements such as Shan Ye, nature and green space, have become popular games in Mid-Autumn Festival. The data shows that the booking volume of Mid-Autumn camping related goods has increased by more than 7 times from the previous month.

　　According to the above report, the search popularity of "Autumn Tour" related content has been rising during the Mid-Autumn Festival, up 342% from the same period last week. At the same time, theme parks and camping products increased by 48% and 53% respectively.

Last year, the third party paid about 58 trillion yuan. Is the ＂cashless society＂ near at hand？

　　On April 14th, Tim (front left) led his friend Jeffery (front second left) to buy vegetables in a farmer’s market in Hangzhou, and used his mobile phone to complete the payment. Tim from Sydney, Australia, became attached to a girl from Hangzhou and became a "foreign son-in-law" in China. He has lived in Hangzhou for six years. Xinhua News Agency reporter Huang Zongzhi photo

　　Recently, two men robbed three convenience stores in Hangzhou, only grabbing 1,800 yuan in cash. This rather dramatic news has been screened in the circle of friends, which is a microcosm of the popularity of mobile payment. From restaurants to convenience stores, from taxis to pancake stalls, people are increasingly accustomed to using mobile phones as wallets.

　　According to data from third parties, the total transaction volume of third-party payment in China in 2016 was 57.9 trillion yuan, an increase rate of 85.6% compared with 2015. Among them, the scale of mobile payment transactions is 38.6 trillion yuan, about 50 times that of the United States. With the full-speed sprint of mobile payment, China has stepped on the threshold of "cashless society".

　　With UNEP and Ant Financial as directors, a cashless alliance with members including ofo, Carrefour and even braised chicken rice was established recently. Jing Xiandong, CEO of Ant Financial Services, said that in the future, Ant Financial Services will invest no less than 3 billion yuan each year to give priority to supporting cashless alliance businesses, hoping to promote China into a cashless society in five years.

　　Does "no cash" just mean convenience? How far are we from the cashless society?

　　Mobile payment is booming.

　　Recently, Bank of Communications officially launched a mobile phone credit card known as "black technology". As a virtual credit card, it can realize the function of a credit card without the physical action of swiping the card. In addition to Bank of Communications, Bank of China, China Merchants Bank, Shanghai Pudong Development Bank, CITIC, Guangfa and other banks have also issued virtual credit cards. The positive layout of the bank reflects its enthusiasm for mobile payment.

　　The "red envelope war" between WeChat and Alipay has brought many people into contact with mobile payment for the first time, but the rapid development of mobile payment in China is not only due to red envelopes. Meng Tian, deputy director of technology and finance Institute of Shanghai University, summed up the reasons for the boom of mobile payment with "the right time, the right place and the right people".

　　The so-called "time of day" is a global trend towards "no cash". The Korean government plans to make coins disappear from circulation channels in 2020. Denmark also allowed retailers to refuse cash payment last year and only accept mobile and bank cards.

　　The so-called "human harmony" refers to the rapid popularization of mobile Internet and smart phones as infrastructure in China. As of December 2016, the number of netizens in China reached 731 million, with a total of 42.99 million new netizens in the whole year, including 695 million mobile netizens, an increase of 5.5 million compared with the end of 2015. As of June 2014, mobile phones surpassed computers to become the largest Internet terminal. The huge number of mobile phone users not only means the ability, but also means that mobile payment has a huge market space.

　　In addition, what is more important is "geographical location". Meng Tian said: "Non-bank payment institutions ‘ The catfish effect ’ China has an active market entity in the cashless payment field, which greatly accelerates the speed of related technology change and cashless payment. At present, the People’s Bank of China has issued 267 payment licenses. Since 2010, the transaction scale of the third-party payment market in China has maintained an average annual growth rate of more than 50%, which has rapidly expanded. Through seven years of development, China has become a global leader in the field of mobile payment. "

　　Quickly create inclusive demand

　　Hangzhou Xiaoshan International Airport recently announced that it will build the world’s first "cashless airport". From passengers leaving home to arriving at the hatch, including booking tickets, travel transportation, check-in, smart parking, airport bus, shopping and catering, cash is no longer needed.

　　Like many businesses covered by Xiaoshan Airport, the most fundamental advantage of "no cash" lies in convenience. Jing Xiandong said: "Mobile payment can improve the collection efficiency of offline merchants by about 60%." Yu Ying, chief marketing officer of Carrefour in China, said that the average time for a skilled Carrefour cashier to collect money for each order is 1 minute, and it only takes 15 seconds to 20 seconds to use mobile payment. "After Carrefour accessed Alipay for 4 months, the passenger flow to the store increased by 18%."

　　For small and micro businesses, crossing credit card payment and going directly to mobile payment will bring down costs and risks. Huang Kean, deputy general manager of Yang Mingyu’s braised chicken rice, told reporters that in more than 6,000 stores of braised chicken rice nationwide, more and more customers like to pay by mobile phone, and some stores even cancel cashiers, so they don’t have to worry about collecting fake money. "I hope that the proportion of mobile payment will reach half in one year."

　　Mobile payment also means that it can bring new service methods to service providers. Xiaoshan Airport said that in the future airport smart parking project, passengers will not need to stop when entering the airport, and will automatically lift the pole after recognizing the license plate. When the vehicle leaves the airport, it will be directly bound to the mobile phone for payment, and the phenomenon of vehicle queuing will no longer exist.

　　However, although "cashless" has many advantages, it still faces the problem of user education. Song Ke, deputy director of the International Monetary Research Institute of the School of Finance and Economics of Renmin University of China, said that farmers, the elderly, children and other people with low income, low knowledge level and low acceptance of information technology exist in large numbers, so that they can avoid being squeezed out by new payment technologies and share the convenience brought by efficient financial technologies.

　　Yuan Leiming, vice president of Ant Financial Services, said, "The annual investment of 3 billion yuan by Ant Financial Services for the cashless alliance is exactly like this ‘ Learning cost ’ On the one hand, we will continue to launch bonus and rights day activities, and continue to educate users through targeted red envelopes and marketing of joint businesses; On the other hand, it is used to reduce merchant fees and does not charge transaction fees and withdrawal fees. "

　　"Tomorrow" of Accuracy and Credit

　　In addition to convenience, the massive data accumulated by "no cash" is also a fortune. "Carrefour used to give paper coupons to consumers after the purchase was completed. Whoever came here was these, but many coupons were thrown into the garbage bin before going out. The popularity of mobile payment allows us to portrait users. You know what you need before you come, and you can just send you an electronic coupon, which is what you really want. " In Yu Ying’s view, including the use of electronic membership cards in offline scenes and the strengthening of big data service capabilities, is the real future of "no cash".

　　For users, "no cash" also means the accumulation of personal credit data. Zhang Siding, co-founder of bike-sharing ofo, said that users with a sesame credit score of 650 or above can use the yellow car without paying the deposit. "From another point of view, cashless can better promote the accumulation of credit data in the whole society and finally realize a credit society."

　　The accumulation of data can even help offline merchants to obtain credit services based on supply chain finance like e-commerce sellers. Jing Xiandong said: "We hope that in the next few years, with the data precipitated by mobile payment, we can provide better financial and credit support to small and micro businesses." Meng Tian also said: "The biggest significance of no cash is the effective accumulation of data. The accumulation of big data in different scenarios, if combined with artificial intelligence to carry out related analysis and operation, can bring unpredictable great value. This accumulation also provides conditions for opening up the data sources of the whole society. The high cost of credit information is the crux of the problem of financing difficulties and expensive financing for small and medium-sized enterprises in China. The cashless society may bring a new dawn. "

Intelligent vehicle management system： improving the intelligent level of enterprise operation

　　　　With the continuous progress of science and technology, the demand for intelligent management in enterprises is increasing. As an efficient management tool, intelligent vehicle management system is gradually becoming an important means to improve the intelligent level of enterprise operation. This paper will discuss how the intelligent vehicle management system can promote the intelligence of enterprise operation.

Comprehensive data collection and analysis

　　　　Intelligent vehicle management system can collect and analyze vehicle operation data in real time by integrating various data sources. This comprehensive data collection provides a scientific basis for enterprise management decision-making, so that managers can better understand the operating conditions.

　　　　For example, a courier company monitors the running status, fuel consumption and customer orders of vehicles in real time through an intelligent management system. Through in-depth analysis of the data, managers can find potential problems in operation in time and make targeted adjustments and optimizations. This comprehensive data analysis has greatly improved the decision-making efficiency of enterprises.

Intelligent scheduling and operational efficiency improvement

　　　　The scheduling function of intelligent vehicle management system can automatically optimize the vehicle scheduling scheme according to real-time data. Compared with traditional manual scheduling, intelligent scheduling is not only more efficient, but also more adaptable to market changes.

　　　　After using the intelligent dispatching system, a transportation company can analyze the traffic situation and order demand in real time, and automatically adjust the distribution and route of vehicles. This intelligent scheduling method improves the operation efficiency, reduces the operation cost, and enables enterprises to better cope with market changes.

Safety management and risk reduction

　　　　Intelligent vehicle management system also plays an important role in safety management. By monitoring the driver’s behavior, the system can identify unsafe driving habits in time, and give an alarm to managers to reduce the risk of accidents.

　　　　A logistics company monitors drivers’ driving behavior through an intelligent monitoring system, and finds that many drivers have problems of speeding and fatigue driving in time. Through systematic warning and training, drivers’ safety awareness has been significantly improved, the accident rate of enterprises has been greatly reduced, and the safety management level has been improved.

Enhance customer experience and brand value

　　　　In enterprise operation, customer experience is very important. By providing real-time order status and vehicle information, the intelligent vehicle management system enhances customers’ trust and improves service quality.

　　　　A shared travel platform provides users with real-time vehicle positioning and estimated arrival time through intelligent management system, which improves customer satisfaction. This transparent information service enhances users’ trust in the enterprise and helps to enhance the brand value of the enterprise.

conclusion

　　　　Intelligent vehicle management system provides strong support for the intelligentization of enterprise operation through comprehensive data collection and analysis, intelligent dispatching and operation efficiency improvement, safety management and risk reduction, and customer experience and brand value improvement. In the future, with the continuous progress of technology, intelligent vehicle management system will play a more important role in promoting the intelligent transformation of enterprises.

The box office is over 4.5 billion. In the past 12 years, it has relied on selling cute？

Time editorial department | Yinyin

Heal life with movies.

Speaking of the last ten years, the most successful animation images in the world are definitely indispensable.

This group of yellow, wearing big round glasses and suspenders, jabbering "Minions" little guys.

In 2010, Universal Picture’s animated film "Despicable Me" was released. Unexpectedly, it was the cute and mean Minions around him who was even more popular than the hero Gru.

After being away from the audience for nearly five years, and a whole summer vacation later than North America, the big movie "Minions" finally came this week.

Little Yellow Man with Big Eyes 2: Prequel to Despicable Me

"Minions 2" arrived late.

Minions can be said to be the "strongest worker" in the animation industry.

In the play, the mission of serving the boss must be achieved, and outside the play, it is a diligent box office gold collector.

As of August 15th, the global box office of "Minions 2" has reached 790 million US dollars, surpassing "New Batman" and rising to the fourth place in the global box office list this year.

The box office in North America was $340 million, which set a new record for animated films and family movies in North America since the epidemic.

Since 2010, the super popularity accumulated by the two Despicable Me films has led Lighting Entertainment to launch an independent film "Little Yellow Man with Big Eyes" belonging to Minions in 2015, and another "Daddy Thief 3" was released in 2017.

Minions 2, which is now released, is a direct sequel to Little Yellow Man with Big Eyes, and also a derivative work of Despicable Me.

Its production process was quite bumpy. It was originally planned to be launched in 2020, and it experienced various twists and turns such as epidemic stoppage, production stagnation and director change. It was finally released two years later.

The new film tells the story of Minions and 12-year-old Gru when they first met.

Gru, a teenager bent on becoming a "super villain", met five rebels in "The Six Heavenly Kings".

Gru accidentally snatched a piece of Yu Pei with great magic, so he forged a contradiction with these five bad guys.

Gru, who was still a teenager, was not dominant in all aspects, but he joined hands with the former boss in "Six Heavenly Kings", and with the help of Minions’s god, he was upgraded all the way to become a "super villain".

The familiar Minions trio Kevin, Stewart and Bob welcomed their new friends, Odou.

This is a small "chatterbox" with braces, and he is as cute as Bob!

The new breakthrough of "Minions 2" this time should be a large number of China elements in the film.

In addition to the opening Chinese title song, we can also see Yu Pei, Chinatown, dragon and lion dances, Bruce Lee’s yellow suit, Chinese plaque and the Chinese zodiac. ……

For a moment, people seem to have strayed into Kung Fu Panda.

In the film, Minions practiced China Kung Fu-Kevin and Stewart, who juggled the meteor hammer, and Bob, who practiced iron fist, all stole the camera.

Master Zhou, a skilled acupuncturist in Chinatown, is voiced by Chinese movie star Yang Ziqiong. This stone is also linked with the dream of "Instant Universe" starring Yang Ziqiong.

It is true that there are many "China elements" in this film, but most of them seem to be superficial and have not been deeply explored.

The China market is a big cake. In 2017, "Daddy Thief 3" grossed 1.037 billion yuan in the mainland of China, ranking third in the box office of imported cartoons.

These details of showing kindness to the audience in China are also painstaking.

Many people are curious, what is the language that Minions is chanting in his mouth? In fact, they have their own language system.

The language of Minions is a mixture of Chinese, French, English, Japanese, Spanish and Italian.

For example, BANANAA is pronounced according to the English pronunciation of bananas. Gelato, which Minions shouted after the ice cream truck in "Daddy Thief 2", means Italian ice cream. In the new film, we can also hear "Kung Fu" in Chinese.

This design is wonderful, and audiences all over the world seem to understand it, but they all seem to understand it, and they feel very cordial because they can hear one or two sentences of their own language.

Minions Universe

Minions is indeed the most famous and commercially valuable cartoon image of the new generation in the past decade.

Nowadays, they not only have amazing box office gold absorption ability, but also their derivatives sell well in the streets all over the world.

In 2010, lighting entertainment, which was just established, launched "Despicable Me" in a bold way, hoping to get a share in the summer file.

Unexpectedly, it gained the global audience’s "preference" for these yellow capsules, and this love even achieved the effect of usurping the host’s role.

At the beginning, Gru’s image design referred to many classic spy movies, from "007" series to "Pink Panther" series, and even learned from "Bean" series.

Taking the villain in the spy movie as the protagonist is actually quite a bit "anti-type".

These are not enough, but some more creative elements are needed to enrich the film’s interest and commercial potential, and "Minions" was born.

The original Minions is a far cry from what you see now.

According to pierre coffin, director of Despicable Me series, his original design of Gru’s sidekick was a muscular orc, but later he gave up such an ambitious setting because of budget problems.

Evolutionary history of "Minions"

But Chris Reynolds, the artistic director, had a flash of inspiration and suggested that "simply make the minions look like small workers", which was both economical and easy to operate.

"Don’t be so human", "Just paint them all yellow" and "Put glasses on them" … After brainstorming again and again, the silly yellow little people that the audience saw were born.

The setting of "Despicable Me" is also very clever: when the hero Gru appeared, he was an out-and-out "villain", thinking about how to become "the first villain in the universe".

Despicable Me’s preview

Despicable Me, in which the leading role is unconventional and the supporting role is good at selling cute, was well received in North America as soon as it was released.

The film finally earned $543 million at the box office around the world, and the scene of "stealing the moon" has been talked about by many fans.

The fame of "Minions" was quickly started. At the end of 2010, Lighting Entertainment launched four animated short films featuring Minions, and sequel to the movie of "Despicable Me" naturally followed suit.

Minions has achieved historic success in the market.

Minions’s silly temperament was fully displayed in "Daddy Thief 2", and Gru’s villain setting began to be washed away. This film earned $970 million at the box office around the world.

Lighting and entertainment went with the tide, and in 2015, Minions’s independent drama film "Little Yellow Man with Big Eyes" was released.

There are 899 Minions in the film. Although there is still suspicion of excessive consumption in the presentation of Minions, the film has grossed 1.159 billion US dollars in the world, which is the highest in the whole series.

In 2017, although the word-of-mouth of "Stealing Daddy 3" declined, the global box office also reached 1.034 billion US dollars.

Daddy Thief 3

Up to now, the "Minions" series of films, including three true stories and two prequels, have grossed nearly $4.5 billion in the global box office, which is a well-deserved "ceiling" of the global animated film box office.

Minions’s routine

Minions 2 is an interesting supplement between the derivative film Little Yellow Man with Big Eyes and the official story Despicable Me.

From these films, we can also see that the "routines" about Minions’s films are gradually changing.

In Despicable Me, Minions, the supporting role, is a simple laboratory product, a capsule-like creature composed of two cups of banana puree, mutant DNA and fatty acids by the protagonists Gru and Dr. Navalio.

They are born to follow the bad guy Gru, and they don’t need to choose. They are only responsible for selling cute and decorating the bad guy Gru.

In The Little Yellow Man’s Eyes Are Big, Minions, the protagonist, became a single-celled creature hundreds of millions of years ago, and Minions’s history can be traced back to the dinosaur period at least.

Minions is a product of evolution, and they deeply understand the essence of the law of the jungle. From dinosaurs to Napoleon, they followed all kinds of the best villains, and they also inadvertently pitted one big BOSS after another.

Minions’s history of selling cute, thus completed the transformation from passive to active.

We can sum it up as follows: the big bad guy with flowing water, Minions made of iron. Bad guys are always limited, but selling cute is infinite.

As one of the most successful original animated films in Hollywood in the past decade, Minions has become the most valuable IP for global and lighting entertainment.

However, the dazzling aura of the previous work, the highly similar plot mode and film elements are also slowly overdrawing the enthusiasm of the audience.

Starting from "Daddy Thief 2", the whole series has increasingly returned to the traditional family animation+action comedy routine, trying to find the "greatest common denominator" of family fun movies.

But from the villain to the protagonist, it seems that it is getting less and less "bad" and the black humor is getting weaker and weaker.

Now DreamWorks, another animation production company under Universal, has created League of Bad Guys with similar themes.

However, Minions’s films, which used to take "bad guys" as the leading role, gradually lost their original edge.

Although there are many "bad guys" in Minions 2, Gru is still young, just playing some practical jokes, and other bad guys make the audience have little memory.

The president of the "bad bank" and his son Victor in Minions 2.

In addition, Minions series animation has always had the problem of weak stories.

Of course, everyone wants to see Minions selling cute, but simply relying on Minions selling cute can’t afford an animated film that lasts more than 90 minutes.

People don’t care about the extended stories of other characters.

There are too many story lines in "Daddy Thief 3", such as how Gru’s wife is a good mother, and the engagement of Gru’s daughter and boy, etc., which are considered by many viewers to be too sloppy.

In "Minions 2", such problems still exist, and many story lines go hand in hand, with the emphasis on "Despicable Me prequel".

How to keep this "longevity" sequel animation fresh, and there are always surprises, which is really a difficult problem.

However, for many audiences, the expectation of Minions’s films is very simple, and "selling cute is the last word". It is enough to see this group of chirping little fat people in the cinema.

I don’t know whether this Minions 2 can rely on the China market to create the highest box office record in the whole series.

Originality used to be beautiful, but now it has become a rustic aunt. The ＂killing pig knife＂ of the years is too cruel.

introduction

Beauty is a woman’s talent and a woman’s capital. In the entertainment circle, beauty is a kind of competitiveness, which can make actresses have more popularity and opportunities. However, beauty is also a burden, which requires actresses to pay a lot of efforts and costs to maintain and maintain. Some actresses can resist the erosion of time and maintain their youth and charm; Some actresses, for various reasons, have greatly reduced their appearance and image, and have become rustic aunts from once sinking fish and falling geese. Today, let’s take stock of these five actresses and see the stories and changes between them.

main body

1. Rulu

Rulu is a powerful actress. She has appeared in many excellent film and television works for many years. Her most impressive role is Hua Fei in the Empresses in the Palace. She performed vividly with Hua Fei’s unruly waywardness, arrogance and infatuation with the emperor, which amazed four people. And her original Mu Wanqing in "Eight Dragons" was as beautiful as a lotus in clear water. At that time, she was pure and sweet, with fair skin and thin skin. She was really a fairy!

However, with the growth of age and the pressure of work, Rulu gradually gained weight. She no longer pays attention to her figure and image as before, and no longer caters to the aesthetic standards of the audience. She said in an interview: "I don’t want to live for beauty." She said that she didn’t want to care too much about her appearance, but wanted to be a happy, confident and meaningful woman. She said that she was not afraid of being called fat because she felt very happy.

Although Rulu has her own ideas and attitudes, she has inevitably been vomited and ridiculed by many netizens. Some netizens said that she looks like an aunt now, some netizens said that she wasted her beauty, and some netizens said that she didn’t respect her career. Rulu once lost some performance opportunities because of his weight. She once sent a complaint message in Weibo, saying that a director didn’t want her because she was fat, which made her very sad.

I was deeply touched by the story of Rulu. I think she is a woman with great personality and charm. She has her own ideas and pursuits and doesn’t want to be bound by outside eyes. She is also a talented and powerful actress. She can play different roles and bring different feelings to the audience. I don’t think she needs to change herself for the sake of other people’s opinions, as long as she is happy. I also hope that she can stay healthy and happy and continue to conquer the audience with her acting skills and charm.

2. Cecilia Han

Cecilia Han is a talented woman, not only an actress, but also a singer, host, writer and poet. Since her debut, she has always been a clear stream in the entertainment circle. She does not speculate, kiss, reject all "inhuman and immoral" practices, and wholeheartedly do what actors should do. Cecilia Han is a talented woman in the entertainment circle, not only with outstanding temperament, but also with a book fragrance all over her body. At the beginning, her performance in "Flying Fairy" really surprised a generation, which painted an indelible color on most post-90 s childhoods. Dressed in white, delicate and perfect face, are all symbolic existence!

Unfortunately, the good times did not last long. Cecilia Han was injured in a car accident while filming legend of miyue in 2015. The car accident caused her blindness in her left eye, decreased vision in her right eye, facial nerve damage, cervical spine injury and many other injuries. This is undoubtedly a heavy blow to an actress who is famous for her face value and temperament. As a result, Cecilia Han fell into a trough and depression. She once sent an emotional message on Weibo, saying, "I’m really tired".

After more than two years of treatment and rehabilitation, Cecilia Han returned to the entertainment circle. However, when she appeared in public again, it surprised and disappointed many people. The original Cecilia Han, who was pure and beautiful, elegant and talented, has disappeared, and has been replaced by an aunt with swollen face, dull eyes, dim complexion and rustic image. Many netizens said that they couldn’t recognize this as Cecilia Han in those days. Some netizens say that she has become too ugly, some netizens say that she has become too old, and some netizens say that she has become too old. Cecilia Han has been questioned and ridiculed for this.

Han Xue’s story makes me feel very distressed. I think she is a very strong and brave woman. She can stand up again and face life and work again after experiencing so much pain and frustration. She is also a talented and tasteful woman. She can express her feelings and thoughts with her own songs and words, which brings different feelings and inspirations to people. I don’t think she needs to change herself for others’ evaluation, as long as she is healthy. I also hope that she can regain her confidence and happiness and continue to conquer the audience with her talent and beauty.

3. Hermione

Hermione is a Korean actress, who has shot many film and television works in China. Her most impressive role is the Three Virgin in Lotus Lantern, and she has won the love of many China audiences by virtue of her gentleness, kindness, thoughtfulness and beauty. At the beginning, many people didn’t know that Hermione, who played the role of the Three Notre Dame, was a Korean, because she spoke Chinese fluently and her temperament was in line with the aesthetics of China people.

However, after Hermione appeared in Lotus Lantern, it seems that he has never appeared in China’s film and television works. She returned to Korea and continued to develop her acting career. However, she has not made great achievements in Korea, but has been criticized for some negative news. It is said that she was once arrested by the police for taking drugs, and was once laughed at by netizens because of the failure of plastic surgery. Today’s Hermione is no longer the beautiful, pure, lovely and enviable Three Virgin, but an unrecognizable and regretful aunt.

Hermione’s story made me feel very sorry. I think she is an actress with great potential and talent. She can cross national boundaries and cultures, perform roles with different styles and characteristics, and bring different visual enjoyment to the audience. She is also a woman with charm and temperament. She can attract people’s attention with her beauty and aura, which is unforgettable. I don’t think it is necessary for her to change herself in order to meet the trend and market, nor to indulge in drugs in order to escape from reality and pressure. I also hope that she can regain her reason and courage, regain her direction and value, and continue to conquer the audience with her acting skills and charm.

4. Huo Siyan

Huo Siyan is an actress who has made her debut for many years and has participated in many classic film and television works. Her most impressive role is Xiaoqian in Tianshi Zhong Kui. She has won the love of many audiences with her pure beauty, agility and touching. At the beginning, Huo Siyan was pure and sweet, with a little baby fat on her face, which was very pleasing. Her smiles in the play have made countless men fall for it and go crazy.

However, Huo Siyan got married and had children after she starred in "Tianshi Zhong Kui", and now her family is happy, not only with a spoiled husband Du Jiang, but also with a clever and sensible son Xiao Sponge. Protected by two men, she now lives like a queen. However, she also gave up her acting career and rarely appeared on the screen. Today’s Huo Siyan is no longer the pure and lovely, beautiful and enviable Xiaoqian, but an ordinary, rustic and disappointing aunt.

Huo Siyan’s story makes me feel very complicated. I think she is a very lucky and happy woman. She can have a perfect family, a loving husband and a lovely son. She is also a very virtuous and considerate woman. She can sacrifice her career for her family and her dream for her husband. I don’t think she needs to change herself for the sake of others’ expectations, as long as she is satisfied. I also hope that she can enjoy her life and continue to conquer her family with her love and warmth.

5. Xu Lu

Xu Lu is a once-popular actress. Since her debut, she has participated in many popular film and television works. Her most impressive role is Ke Yun in Princess Pearl. With her "grandiose" acting style, she can be described as the shadow of a generation’s childhood. Looking back at her original performance now, it must have made your scalp numb, but she laughed. In fact, Xu Lu’s costume modeling is also very excellent, with her hands on the pipa and her mouth smiling, showing her ladylike temperament. Are you amazed by the tenderness of "crazy"?

However, after Xu Lu starred in Princess Pearl, there are few works that people can remember. She was also criticized for her private life. It is said that she was once spurned for having an affair with married actor Chen Kun, and once despised for associating with wealthy businessmen. Today’s Xu Lu is no longer that beautiful, beautiful and enviable, but a decadent, old-fashioned and regrettable aunt.

Xu Lu’s story made me feel helpless. I think she is an actress with great talent and potential. She can play different roles and bring different jokes and touches to the audience. She is also a woman with great charm and personality. She can attract people’s attention with her beauty and style, which is unforgettable. I don’t think it is necessary for her to change herself for other people’s opinions, nor to give up her principles for money and fame. I also hope that she can regain her faith and passion, regain her direction and value, and continue to conquer the audience with her acting skills and charm.

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The above is an article I wrote for you, about five actresses who used to be so beautiful that they are now rustic aunts. I hope you like it and get some enlightenment and insight from it. Beauty is not eternal, and years will not stay. Every woman should cherish her beauty and youth, and at the same time cultivate her connotation and character. Only in this way can we be confident, elegant and charming at any time. Thank you for reading.

Editor in charge:

Dong Mingzhu didn’t show up! Gree Electric performance briefing, talked about these key issues!

"Say good Dong Mingzhu to attend? Only live text? " In an investor community, some investors raised the above questions about the 2022 online performance briefing held in Gree Electric (000651) on the afternoon of June 15th.

Prior to this, Gree Electric said in the announcement of the preview of the performance briefing on June 3 that four senior executives of the company, namely, Chairman and President Dong Mingzhu, Secretary Deng Xiaobo, Chief Financial Officer and Assistant President Liao Jianxiong and Independent Director Wang Xiaohua, would attend the meeting.

However, judging from the actual situation of this performance briefing, it was held in the form of text question and answer instead of audio and video live broadcast, which was commonly used in Gree Electric in the past. In addition, Deng Xiaobo, the director of Gree Electric, answered investors’ questions all the time, and Dong Mingzhu and other senior executives did not show up all the time.

Talking about diversification: a breakthrough in the intelligent equipment sector

Although it was a live text broadcast, Deng Xiaobo gave a detailed reply to many questions that investors were concerned about. Among them, Gree Electric’s progress in diversified sectors such as household appliances and smart equipment is the most concerned by investors. According to the annual report of 2022, the revenue from air-conditioning business in Gree Electric accounted for 71.36%, which was higher than 70.11% in 2021. In other words, in the past year, Gree Electric’s dependence on air conditioning has become more serious.

For the household appliances sector, Deng Xiaobo said that the company’s household appliances products are positioned in a healthy, intelligent and personalized manner, and a systematic layout is implemented to achieve full coverage of industries such as kitchen appliances, environmental appliances and ice washing products. In 2022, the series of household appliances realized the continuous upgrade from function to scene experience.

For the intelligent equipment sector, Deng Xiaobo said that the products independently developed by Gree Intelligent Equipment have exceeded 100 specifications, covering servo manipulators, industrial robots, intelligent storage equipment, intelligent detection, special machine tools for heat exchangers, unmanned automated production lines, CNC machine tools, etc. In more than ten fields, the industrial layout from industrial robots to core components and CNC machine tools has been basically completed, providing solutions for customized industrial robot integrated applications and large-scale automated production lines. In 2022, the company’s marketing strategy of intelligent equipment with technology as the center, market breakthrough and model breakthrough focused on breakthroughs in CNC machine tools, robots and overseas markets.

Among them, in the field of CNC machine tools, Gree Electric focuses on the lightweight market of automobiles, rod-type machine tools extend to the die-casting market, and cut into the integration projects in the automotive field, and large-kilogram industrial robots won the bid for several industry demonstration projects; In the robot sector, the company has made a major breakthrough in the four core components of controller, driver, servo motor and reducer, and launched a full series of products such as five-axis CNC machine tools, vertical CNC machine tools, horizontal CNC machine tools and gantry machining centers. Five-axis CNC machine tools can process complex curved materials and are widely used in energy, automobile, general machinery and other fields. In overseas markets, the company has successfully entered the high-end markets in North America and Europe, and built high-end CNC machine tool demonstration projects in developed areas such as North America and Europe.

Talking about new energy: Gree Titanium new energy vehicles have been operated in many places.

In recent years, Gree Electric has been making constant moves in the new energy sector, successively holding Zhuhai Yinlong (later renamed Gree Titanium), Dunan Environment (002011) and other enterprises.

Talking about the business progress in new energy, Deng Xiaobo said that the company continued to exert its efforts in the field of green energy, devoted itself to the key technology research and product development of new energy appliances and near-user-side energy Internet systems, and cooperated to build a new ecology of energy informationization and DC, and promoted the transformation of green economy. At present, it mainly focuses on the layout of photovoltaic (storage) air conditioning plate, new energy vehicle plate and lithium battery plate.

Among them, in the photovoltaic (storage) air-conditioning sector, the optical storage air-conditioning system built by Gree Electric can drive the air-conditioning operation in the shortest path, and the utilization rate of photovoltaic direct drive reaches 99% compared with the traditional photovoltaic power generation with three times of electric energy conversion and energy loss reduction, and has continuously made major breakthroughs in this field, and has continuously developed into a "zero carbon source" air-conditioning system, realizing the trinity of photovoltaic power supply, energy storage and electricity consumption.

At present, Gree photovoltaic air conditioning system has realized the full coverage of multi-connection, screw machine, centrifuge, condenser, modular machine and split machine, which effectively fits more application scenarios; Covering many types of typical climate zones around the world, it serves many countries and regions, and has reached more than 12,000 projects.

In the new energy vehicle sector, Deng Xiaobo revealed that the new energy vehicles produced by Gree Titanium have been operated in more than 230 cities in China, including Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Tianjin and Wuhan.

In the lithium battery sector, in 2022, Gree Titanium actively expanded the research and application of key technologies in various fields of new energy, and improved the traditional lithium battery bottleneck performance such as battery safety, low temperature resistance and high rate. Gree Titanium’s technology of "a lithium titanate composite material and its preparation method, negative plate and lithium ion battery" was successfully selected in the 23rd China Patent Award, which was the first and only lithium battery product technology selected in the new energy industry.

Deng Xiaobo also introduced that the thermal management of new energy vehicles in Dunan environment has extended the thermal management technology of new energy by virtue of the refrigeration technology foundation, and has become a reliable supplier of main engine plants such as BYD, Geely, Ideality, Weilai, Tucki, FAW, SAIC, Changan and Zero Run; And Yin Lun, Topp, Valeo, Mahler, Air Conditioning International, Ma Ruili, Southern Inter, Tenglong, Band-Aid and other air conditioning system vendors and pipeline vendors’ strong partners.

At the same time, we have established good cooperative relations with battery enterprises such as Contemporary Amperex Technology Co., Limited, Zhongchuang Singapore Airlines and Guoxuan Hi-Tech, as well as commercial vehicle enterprises such as faw liberation, Geely Commercial Vehicle, Yutong and CRRC, and the development of other key customers is being carried out in an orderly manner. In 2022, the revenue of the company’s automotive thermal management industry was 200 million yuan, a year-on-year increase of 290%.

It is worth mentioning that Deng Xiaobo is not only the director, vice president and secretary-general of Gree Electric, but also the chairman of Dunan Environment.

"As a large industrial group, the company’s industrial chain has extended to automobile air conditioning, motor electronic control, intelligent equipment, molds, castings and other fields. In recent years, the company has successively acquired Gree Titanium, Dunan Environment and other companies to improve the industrial chain layout. The company’s acquisition of Gree Titanium can quickly cut into the fields of new energy automobile industry chain, energy storage and battery manufacturing equipment, which is in line with the company’s long-term development interests. The company’s acquisition of Dunan Environment aims to improve the competitiveness of the company’s air-conditioning upstream core components and the stability of the supply chain, and improve the industrial layout of the company’s new energy vehicle core components. In the future, the company will gradually build a diversified and high-tech global industrial group, ensure the independent control of core components, improve the layout of the industrial chain, and further consolidate its business competitive advantage. " Deng Xiaobo said.

On channel reform: the integration of online and offline lines

Gree Electric’s channel reform is also a topic of great concern to investors.

Deng Xiaobo pointed out that Gree Electric has established a self-controlled, mutually beneficial and win-win sales channel and sales model, and implemented the "new retail" marketing model reform of online and offline integration. Based on 30 regional sales companies, over 30,000 offline outlets and official flagship stores of third-party e-commerce platforms, it has established a nationwide dual-line sales network, providing dual-line linkage integrated services of offline experience, online ordering, national unified distribution and installation.

On the concrete action level, Gree Electric has initiated the reform of digitalization of the whole system, taking "Gree Cloud Network Batch" as the representative, connecting the channel system, the warehousing system, the logistics system and the dispatching system in series, so as to realize all-round information access to the Internet and empower the channels through digitalization.

In terms of order management process, we continue to explore digitalization and warehouse network optimization. In the aspect of intelligent dispatching, intelligent dispatching is used instead of traditional manual dispatching to improve the efficiency of dispatching service.

For predictive maintenance, ID cards of data acquisition equipment are installed for the sold online air conditioners, which are distributed in various provinces and cities in China. Through the multi-connected air conditioner, the machine operation data of the big data platform is returned every day, so as to dynamically grasp the operation situation of the equipment, carry out operation and maintenance in time, and allocate the maintenance personnel and accessories in the sales area more reasonably and intelligently.

In the transformation of stores, by introducing digital devices such as smart shopping guide big screen, cloud shelf and electronic price tag and upgrading the store image, offline stores not only have offline and online sales functions, but also become a scene space for experience, meeting people and communication.

In terms of channel diversification, Gree Electric adopts the strategy of parallel online and offline diversified sales channels. Among them, online channels finely develop category merchants, and weak categories seek breakthroughs; Offline channels focus on developing ice-washing, kitchen and electric direct sellers and agents.

The company strengthened its deep cooperation with the three-party e-commerce platform, jointly developed sinking channels with JD.COM and opened up nearly 600 Gree+JD.COM joint stores; The sales of JD.COM stores and Tmall premium products continued to improve, further expanding the market scale of sinking channels.

At the same time, "Store in Dong Mingzhu" has been successfully transformed into an open platform, which serves as a docking terminal retailer for all kinds of e-commerce platforms, laying a foundation for online and offline integration and the promotion of online batch mode. In addition, the company laid out new retail channels in the form of live broadcast and community marketing, and gradually created a new media matrix.

Proofreading: Liao Shengchao

Linyi area blue electricity E5 price cut attack, the reserve price 99,800! If you miss it, there is no

Welcome to [Autohome Linyi Discount Promotion Channel], we bring you the latest car market trends. At present, the models that have attracted much attention are conducting an unprecedented preferential promotion in Linyi area. The maximum discount range is as high as 40,100 yuan, which brings the starting price of this popular electric car to the lowest 99,800 yuan. This is a rare opportunity to buy a car. Friends who want to know more affordable information and strive for higher preferential treatment, please be sure to click the "Check the car price" button in the quotation form to seize this excellent time to buy a car.

临沂地区蓝电E5降价来袭，底价9.98万！错过就没有

The car series Blue Electric E5 shows an elegant body profile with its exquisite side design. The body size is 4760mm long, 1865mm wide, 1710mm high, and the wheelbase reaches 2785mm, ensuring a spacious interior space and good handling performance. The front and rear wheelbase are 1585mm and 1580mm respectively, ensuring driving stability. The tire specification is 225/55 R18 with the same front and rear wheel style, which not only enhances the visual impact of the vehicle, but also ensures the comfort and grip during driving.

临沂地区蓝电E5降价来袭，底价9.98万！错过就没有

The interior design of the Blue Electric E5 focuses on the coexistence of practicality and texture, creating a comfortable and pleasant driving space. The steering wheel is made of leather material, which provides a good grip and supports manual up and down adjustment, which is convenient for the driver to adjust according to needs. The center console is equipped with a 12.3-inch high definition touch screen, which integrates functions such as multimedia system, navigation, telephone, air conditioning and sunroof control. It is easy to operate and full of technology. The seats are made of imitation leather, and the main and passenger seats support front and rear adjustment, backrest adjustment and high and low adjustment (2 directions) to ensure the comfort of the ride. USB and Type-C interfaces are distributed in the front and rear rows respectively to meet the charging and multimedia needs of passengers. The second row of seats also provides backrest adjustment function, and the space layout is flexible, which enhances the practicality of the ride.

临沂地区蓝电E5降价来袭，底价9.98万！错过就没有

The Blue Electric E5 is equipped with a 1.5L four-cylinder engine with a maximum power of 81kW and a torque output of 135N · m. This power system uses advanced E-CVT stepless transmission technology to ensure smooth and efficient driving.

Overall, the Autohome owner is full of praise for the Blue Electric E5. He particularly appreciates the large space and flexible seat layout of the vehicle, which undoubtedly brings great convenience to his second-child family. At the same time, the cost-effective electric hybrid design, excellent exterior interior and the convenience of the hybrid mode allow him to meet daily needs while also enjoying the pleasure of driving. For consumers like @Chongqing Rider 4096403, the Blue Electric E5 is undoubtedly a reliable car choice.

＂Flower Thousand Bones＂： From TV series to movies, why the popularity of IP is no longer popular

1905 movie network feature Directed by,,,,, and other starring Xianxia fantasy movie was released on January 20, 2024. The film tells the story of the girl Hua Qiangu’s struggle with fate all the way, finally finding herself, and harvesting pure love. The movie continues the original play of the original work, preparing to evoke the memories of the whole people’s pursuit of this master-disciple sadomasochism.

However, the movie version of "Hua Qiangu" has been sluggish since the official announcement. After the movie was released, the box office on the first day was less than 3 million, and the predicted box office was only about 20 million. Audiences who have seen the movie do not buy the quality of the movie, and even call it the first bad movie in 2024. Many people say it is "the first bad year".

In 2015, the TV series "Hua Qiangu" adapted from the novel of the same name, once broadcast, triggered a ratings boom, with popular actors, and set off a "Xianxia fever" across the country. The average audience rating of the TV series broke 2, and the audience share of the finale was as high as 50%. It broke the viewing record of China’s weekly broadcast drama. Why did the movie version "Hua Qiangu" "Love Tribulation" resurface after 8 years but no longer have a good reputation?

What’s wrong with "Hua Qiangu"?

Film critic Wu Yanyu gave her own opinion. From all aspects, she did not feel the sincerity of the film version "Hua Qiangu" as a movie.

The first is that the "Hua Qiangu" IP is basically out of popularity in 2024.

Before 2015, our audience saw more pure fairy fantasy works. At that time, in the form of a fairy and idol, "Flower Qiangu" pioneered the vertical type of "fairy puppet" and became the favorite film and television genre of young audiences at that time. By 2024, the audience had seen too many "fairy puppet" dramas and too many handsome men and beautiful women, so they were not so "cold" for this type of movie.

Secondly, in the casting, the audience was not satisfied with the casting of the male and female protagonists, and was questioned as "not immortal, very down-to-earth".

As a well-deserved protagonist in "Hua Qiangu", when Zhao Liying played this role, she was very smart and immersive, including the blackened performance in the later stage of the series. Zhao Liying could also perform a sense of contrast and bring the role of Hua Qiangu to life. Compared with the TV version of "Hua Qiangu", the make-up of the female protagonist Chen Turin in the film version was not as smart as Zhao Liying back then, and her acting skills were also quite different from Zhao Liying’s.

The image of the male protagonist Baizi painting is a relatively silent, thoughtful immortal, which is very suitable for the image of a relatively cold person. However, the ancient costume shape of Li Chengbin in the film version is too different from the image of Baizi painting in the minds of many audiences.

In addition, because of the length of the movie, the plot progression of the movie version also appears more blunt and sudden.

The relationship between Hua Qiangu and Baizi’s master and apprentice in the film and television drama was described at a long length, from the fact that the two could not fall in love, to the process of the two from the taboo to the final break, the gradual progression of the feelings would make the audience feel so moved.

However, in the movie, these two people broke the principle of "master and disciple taboo" very suddenly. In the movie, Bai Zihua was injured, and Hua Qiangu went to save him. Why did Hua Qiangu save his master? Where did their relationship start to grow? What did Hua Qiangu endure during the process of saving her master? How did the two "blacken"? How did they return to the right track after "blackening"? The movie unfolded in a hurry for more than ten minutes, and the screenwriter of the related plot of the two people’s emotional changes did not explain it, so the audience was also confused.

In the end, the special effects production was also quite shoddy, unable to match the audience’s expectations. Some viewers even commented that "CG network is at a high level, and webcasting is recommended".

A good Xianxia movie definitely has a relatively high threshold in terms of special effects, but judging from the level of special effects in this movie, it seems to be stuck at the same level as five years ago.

Therefore, from the film version of "Hua Qiangu", we can see that the popularity of IP will gradually decline, and the capital boom will gradually subside. If the creators of the film are not attentive, then as the audience said, the film may not really need to appear in the market.

The way out of the drama?

How to successfully create a second-generation film based on the drama version has become a problem that plagues filmmakers. As far as the "drama-to-film" model is concerned, it was very popular in the past few years. It was a pity that they did not achieve good reputation and box office results, and also consumed the trust of subsequent audiences in the entire "drama-to-film" category.

It can be said that it is more difficult to adapt a TV series into a movie than to create a brand new story. Although adaptations have a certain IP effect and have more advantages in publicity and marketing in the later stage, for film creation, adaptations are often constrained by the story of the series, the character setting, the actors and other parties, and the requirements for screenwriters and directors are higher.

Therefore, in order to meet the audience’s expectations, it is best to keep the original starring role in the movie remake project, but you can choose the behind-the-scenes production staff who are more familiar with the rules of film creation. At the same time, for an IP to carry out secondary creation, it must have some dialogue and combination with the current era and the current audience, and treat it with the most sincere and rigorous attitude, in order to make a second creation that is no less influential than its own IP.

The big IP that should have been getting hotter and hotter was getting colder and colder, from the empty alley to the lonely opening. In fact, the era of relying on reputation and attention has passed, and it is ultimately up to filmmakers to create movies with their hearts!

The Cannes Double Prize film ＂Dogs＂ will be released in the UK on August 30

Directed by Guan Hu and starring Peng Yuyan and Tong Liya, the Cannes double-prize film "Dog Formation" will be officially released in major cinemas in the UK and Ireland on August 30. On August 18 local time, the film held its UK premiere in London. Director Guan Hu, producer and chief producer Liang Jing attended the event, and actor Peng Yuyan also participated in the post-screening exchange through video connection. It is worth mentioning that the film "Dog Formation" was also selected for the non-competition section of the 2024 Edinburgh International Film Festival, and received many praise in a series of screenings in the UK. Some comments said that "this film is full of power and worth watching."

At the UK premiere event, the audience responded enthusiastically. The audience of the second film said that "the film has strong stamina", and the audience bluntly said that "it is very surprising, with expression and content, full of aesthetic value, and the composition and photography are full of film feeling". At the event, director Guan Hu shared his original intention of creating, "Time will forget many people, and film, as an art medium, has the responsibility to record and present these people. Many people who are not seen are still trying to live, and" Dog Array "is like a force, giving these people courage, helping them break through the predicament, embark on a new life journey, and regain a new life." Regarding the international screening, director Guan Hu said that the film has text ambiguity, and even if the audience’s growth and cultural background are different, they can still gain different feelings from it, hoping to promote cultural exchanges between China and the UK through "Dog Formation".

The movie "Dog Formation" won the best film in the "One Kind of Attention" section at the 77th Cannes International Film Festival. The dog actor Xiao Xin in the film won the "Golden Palm of Dogs" jury award for his outstanding performance. This time, Toby Rose, the founder of the Cannes Dog Palm d’Or, hosted the UK premiere of "Dog Formation". He once expressed his love for the film in Cannes. "The film" Dog Formation "is of great significance, and the director Guan Hu threw himself into the creation with the most authentic attitude." On the same day, the distributor also organized a special "Dog Friendly Screening". Many audience members brought their pets to watch the movie together. The warm atmosphere made the sincere feelings of one person and one dog in the film more deeply rooted in the hearts of the people. After the movie, Peng Yuyan also shared his behind-the-scenes story with Xiao Xin, a dog, online. He praised Xiao Xin as a "real actor" because he developed a deep emotion with Xiao Xin, a dog, during the filming process, so he adopted a dog to live with. The dog is like a gift.

Since the film was screened in Cannes and released in China, its philosophical expression of the author and the lens language of great aesthetic value have won unanimous praise from professional filmmakers at home and abroad. The vivid story of "one person and one dog redeeming each other" and the healing core of "embracing new life" in the film have also brought hope and strength to ordinary audiences. It is a word-of-mouth masterpiece that should not be missed this year. The film has been repeatedly recognized in the international film industry, fully proving its artistic value and international influence. As the film has landed in overseas theaters one after another, I believe this story can bring hope and strength to more audiences to start again.