"Flower Thousand Bones": From TV series to movies, why the popularity of IP is no longer popular


1905 movie network feature Directed by,,,,, and other starring Xianxia fantasy movie was released on January 20, 2024. The film tells the story of the girl Hua Qiangu’s struggle with fate all the way, finally finding herself, and harvesting pure love. The movie continues the original play of the original work, preparing to evoke the memories of the whole people’s pursuit of this master-disciple sadomasochism.



However, the movie version of "Hua Qiangu" has been sluggish since the official announcement. After the movie was released, the box office on the first day was less than 3 million, and the predicted box office was only about 20 million. Audiences who have seen the movie do not buy the quality of the movie, and even call it the first bad movie in 2024. Many people say it is "the first bad year".



In 2015, the TV series "Hua Qiangu" adapted from the novel of the same name, once broadcast, triggered a ratings boom, with popular actors, and set off a "Xianxia fever" across the country. The average audience rating of the TV series broke 2, and the audience share of the finale was as high as 50%. It broke the viewing record of China’s weekly broadcast drama. Why did the movie version "Hua Qiangu" "Love Tribulation" resurface after 8 years but no longer have a good reputation?


What’s wrong with "Hua Qiangu"?


Film critic Wu Yanyu gave her own opinion. From all aspects, she did not feel the sincerity of the film version "Hua Qiangu" as a movie.


The first is that the "Hua Qiangu" IP is basically out of popularity in 2024.



Before 2015, our audience saw more pure fairy fantasy works. At that time, in the form of a fairy and idol, "Flower Qiangu" pioneered the vertical type of "fairy puppet" and became the favorite film and television genre of young audiences at that time. By 2024, the audience had seen too many "fairy puppet" dramas and too many handsome men and beautiful women, so they were not so "cold" for this type of movie.



Secondly, in the casting, the audience was not satisfied with the casting of the male and female protagonists, and was questioned as "not immortal, very down-to-earth".



As a well-deserved protagonist in "Hua Qiangu", when Zhao Liying played this role, she was very smart and immersive, including the blackened performance in the later stage of the series. Zhao Liying could also perform a sense of contrast and bring the role of Hua Qiangu to life. Compared with the TV version of "Hua Qiangu", the make-up of the female protagonist Chen Turin in the film version was not as smart as Zhao Liying back then, and her acting skills were also quite different from Zhao Liying’s.



The image of the male protagonist Baizi painting is a relatively silent, thoughtful immortal, which is very suitable for the image of a relatively cold person. However, the ancient costume shape of Li Chengbin in the film version is too different from the image of Baizi painting in the minds of many audiences.



In addition, because of the length of the movie, the plot progression of the movie version also appears more blunt and sudden.


The relationship between Hua Qiangu and Baizi’s master and apprentice in the film and television drama was described at a long length, from the fact that the two could not fall in love, to the process of the two from the taboo to the final break, the gradual progression of the feelings would make the audience feel so moved.


However, in the movie, these two people broke the principle of "master and disciple taboo" very suddenly. In the movie, Bai Zihua was injured, and Hua Qiangu went to save him. Why did Hua Qiangu save his master? Where did their relationship start to grow? What did Hua Qiangu endure during the process of saving her master? How did the two "blacken"? How did they return to the right track after "blackening"? The movie unfolded in a hurry for more than ten minutes, and the screenwriter of the related plot of the two people’s emotional changes did not explain it, so the audience was also confused.



In the end, the special effects production was also quite shoddy, unable to match the audience’s expectations. Some viewers even commented that "CG network is at a high level, and webcasting is recommended".



A good Xianxia movie definitely has a relatively high threshold in terms of special effects, but judging from the level of special effects in this movie, it seems to be stuck at the same level as five years ago.



Therefore, from the film version of "Hua Qiangu", we can see that the popularity of IP will gradually decline, and the capital boom will gradually subside. If the creators of the film are not attentive, then as the audience said, the film may not really need to appear in the market.


The way out of the drama?


How to successfully create a second-generation film based on the drama version has become a problem that plagues filmmakers. As far as the "drama-to-film" model is concerned, it was very popular in the past few years. It was a pity that they did not achieve good reputation and box office results, and also consumed the trust of subsequent audiences in the entire "drama-to-film" category.



It can be said that it is more difficult to adapt a TV series into a movie than to create a brand new story. Although adaptations have a certain IP effect and have more advantages in publicity and marketing in the later stage, for film creation, adaptations are often constrained by the story of the series, the character setting, the actors and other parties, and the requirements for screenwriters and directors are higher.


Therefore, in order to meet the audience’s expectations, it is best to keep the original starring role in the movie remake project, but you can choose the behind-the-scenes production staff who are more familiar with the rules of film creation. At the same time, for an IP to carry out secondary creation, it must have some dialogue and combination with the current era and the current audience, and treat it with the most sincere and rigorous attitude, in order to make a second creation that is no less influential than its own IP.



The big IP that should have been getting hotter and hotter was getting colder and colder, from the empty alley to the lonely opening. In fact, the era of relying on reputation and attention has passed, and it is ultimately up to filmmakers to create movies with their hearts!


The Cannes Double Prize film "Dogs" will be released in the UK on August 30

Directed by Guan Hu and starring Peng Yuyan and Tong Liya, the Cannes double-prize film "Dog Formation" will be officially released in major cinemas in the UK and Ireland on August 30. On August 18 local time, the film held its UK premiere in London. Director Guan Hu, producer and chief producer Liang Jing attended the event, and actor Peng Yuyan also participated in the post-screening exchange through video connection. It is worth mentioning that the film "Dog Formation" was also selected for the non-competition section of the 2024 Edinburgh International Film Festival, and received many praise in a series of screenings in the UK. Some comments said that "this film is full of power and worth watching."

At the UK premiere event, the audience responded enthusiastically. The audience of the second film said that "the film has strong stamina", and the audience bluntly said that "it is very surprising, with expression and content, full of aesthetic value, and the composition and photography are full of film feeling". At the event, director Guan Hu shared his original intention of creating, "Time will forget many people, and film, as an art medium, has the responsibility to record and present these people. Many people who are not seen are still trying to live, and" Dog Array "is like a force, giving these people courage, helping them break through the predicament, embark on a new life journey, and regain a new life." Regarding the international screening, director Guan Hu said that the film has text ambiguity, and even if the audience’s growth and cultural background are different, they can still gain different feelings from it, hoping to promote cultural exchanges between China and the UK through "Dog Formation".

The movie "Dog Formation" won the best film in the "One Kind of Attention" section at the 77th Cannes International Film Festival. The dog actor Xiao Xin in the film won the "Golden Palm of Dogs" jury award for his outstanding performance. This time, Toby Rose, the founder of the Cannes Dog Palm d’Or, hosted the UK premiere of "Dog Formation". He once expressed his love for the film in Cannes. "The film" Dog Formation "is of great significance, and the director Guan Hu threw himself into the creation with the most authentic attitude." On the same day, the distributor also organized a special "Dog Friendly Screening". Many audience members brought their pets to watch the movie together. The warm atmosphere made the sincere feelings of one person and one dog in the film more deeply rooted in the hearts of the people. After the movie, Peng Yuyan also shared his behind-the-scenes story with Xiao Xin, a dog, online. He praised Xiao Xin as a "real actor" because he developed a deep emotion with Xiao Xin, a dog, during the filming process, so he adopted a dog to live with. The dog is like a gift.

Since the film was screened in Cannes and released in China, its philosophical expression of the author and the lens language of great aesthetic value have won unanimous praise from professional filmmakers at home and abroad. The vivid story of "one person and one dog redeeming each other" and the healing core of "embracing new life" in the film have also brought hope and strength to ordinary audiences. It is a word-of-mouth masterpiece that should not be missed this year. The film has been repeatedly recognized in the international film industry, fully proving its artistic value and international influence. As the film has landed in overseas theaters one after another, I believe this story can bring hope and strength to more audiences to start again.

Peng Yuyan and Zhang Shaohan were sealed as "scrambling for a twin". Why did Li Bingbing always get injured?

1905 movie network news Recently, Li Bingbing was robbed of a seat by Peng Yuyan at the just-concluded Weibo movie night, which caused heated discussions among netizens.

Some netizens broke the news that Li Bingbing, who was originally arranged in the first row that night, should be sitting between Xu Qing and Zhou Yun, while Peng Yuyan’s original position was arranged in the second row.

As a result, Li Bingbing’s famous brand and Peng Yuyan’s famous brand were swapped. In the live broadcast screen, Peng Yuyan seemed to be embarrassed to sit between the two female stars and switched places with Xu Qing.


There was also news that Li Bingbing did not take a seat, stood in the backstage for two hours, and walked out directly from the backstage to receive the award. That night, she won the "International Influential Actor", and the importance of the coffee position was obvious.


Peng Yuyan’s fans explained that he was sitting with the crew. However, this comment was quickly slapped in the face by Li Bingbing fans, saying: Liao Fan, the best actor in the same group, was also placed in the second row, but did not attend the event that night.

Users compare sticker location


More attentive netizens compared the position of Peng Yuyan’s famous brand stickers, and they were not on the same level as Zhou Yun and Xu Qing’s stickers. Did the person who posted the stickers not care? Deduct salary!


Afterwards, some netizens posted photos of the two in the same frame, which confused the little friend who ate the melon!But does Peng Yuyan really value location so much?


Back to the release of "The Legend of Wukong" in July last year, do you still remember Zheng Shuang’s "photo accident"?


When the main creator of the press conference took a group photo on the stage that day, when Ni Ni, the heroine, and senior Yu Feihong gave each other C position, Zheng Shuang, the female character in the play, quietly stood on the C position, making Ni Ni and Yu Feihong on the side confused. Ni Ni even directly threw a "eye salute" to the cool girl.


That night, Peng Yuyan shared the live photos of the press conference on Weibo Jiugongge. Except for a large group photo with a low resolution and a front photo of Zheng Shuang, half of the face of the cool girl could no longer be found. The interaction between Peng Yuyan and Ni Ni’s comment area was also very interesting, with "a faint smile" and "helpless hands". The comments of netizens under this Weibo comment also fell into a battlefield where fans tear each other.


It seems that Peng Yuyan still has some obsession with the C position…

However, this is not the first time Li Bingbing has occupied a position, it still dates back to last year! At last year’s Bazaar Charity Night, I still remember [Zhang Shaohan grabs the C position]?


At that time, when Zhang Shaohan, who had not yet become popular, took a group photo of the stars at the end of the event, she "accidentally" got stuck in the C position. And there were two different remarks on the Internet. On one side, Zhang Shaohan said that she was squeezed and squeezed into the C position.


The other side said with a real hammer: Zhang Shaohan was greeting and shaking hands all the way, and then attracted by some kind of force majeure, which was embedded in the C position.

Some netizens even looked back at the live broadcast and said they heard Su Mang shouting with a microphone:"Shaohan, squat for a while"But she didn’t seem to hear it, and finally got stuck in the C position


Among the stars who were stuck out of the C position by Zhang Shaohan, in addition to Liu Jialing, Zhang Ziyi and others, there was also Li Bingbing. Therefore, Peng Yuyan and Zhang Shaohan were dubbed "Grab C Twins" by spoof netizens.


Xiao Dianjun not only wants to ask: Why is there always Li Bingbing who is injured? Could it be the fault of people’s kindness and beauty?


At that time, there would also be a dispute over the C position in the same group, and the dispute over the position of the national group TFBOYS was a topic of frequent debate among fans.


Fans of the group members Wang Yuan and Jackson Yee have repeatedly expressed their dissatisfaction with the captain Wang Junkai standing in the C position.

Even in the news of a group member taking a taxi to catch a trip, a fan said: "Wang Junkai deliberately gave up the dangerous C seat in the back seat of the taxi to Jackson Yee."Why didn’t Wang Junkai grab the C spot at this time?"


Could it be that Wang Junkai is also a competitive person?

In fact, it is not! At the launch of "Give Me Five" last year, Wang Junkai made a move to give C position.


At that time, the activity was set up to require five members of the "Cambodian Heavenly Group" to write the words "Give Me Five", while Wang Junkai stood on the far left and wrote the word "Gao".


At this time, the host expressed the hope that Wang Junkai would stand in C position with the word "less" in Wang Continental’s hand, and the scene was very embarrassing for a while…


Wang Junkai replied cleverly: I hope to grow taller, so I insist on standing in place with the word "high". This small move not only reflects Wang Junkai’s lack of obsession with C position, but also reflects his high emotional intelligence.


And before that,movieDuring the propaganda period of "The Great Wall", Wang Junkai and the Luhan brothers had a scene of mutual humility, which was still fresh in people’s memories.

The two people’s humble posture plummeted, and they bowed to the ground, which shows that Wang Junkai is very humble and polite.


There is another such "peacemaker" in the entertainment industry, and that is Zhang Yixing.

It was also last year’s Bazaar Charity Night that Zhang Yixing allowed himself to be at the very edge.


At the press conference of the fourth season, Zhang Yixing also staged the battle of hiding from the C position. Zhang Yixing, who was originally standing on the side, was unknowingly pushed to the C position because Huang Lei and Luo Zhixiang were fighting.


After realizing that he was standing in position C, he tried to stand to one side twice, but was dragged back by Huang Lei and Xiaozhu Luo Zhixiang respectively.


But in the end, when the two brothers were distracted, they slipped to the side, looking relieved.


In fact, the status of the entertainment industry has always been based on seniority. But as a public figure, who doesn’t want a little more exposure? So often for this position, so that those stars who don’t care about the C position will attract more attention!


Huawei P7 is a hot seller, and Gentleman Rulan is well received

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Break! Wang Jianlin, big news! Super 16.20 billion is frozen

Wang Jianlin’s crisis still seems to be unresolved.

According to the information disclosed by the Tianyancha APP, the joint stock company of Dalian Wanda Commercial Management Group recently added an equity freeze information. It is understood that the amount involved in the equity freeze is as high as 16.205 billion yuan, and the company being executed is Dalian Xindameng Commercial Management Co., Ltd. Through equity penetration, the actual controller of the company is Wang Jianlin. The company has only been established for more than two months. The market once believed that this was Wang Jianlin’s latest business layout.

It is worth noting that just a few days ago, Zhuhai Wanda Commercial Management was once on the hot search, because a large amount of equity was frozen. According to the website of the National Enterprise Credit Information Publicity System, Zhuhai Wanda Commercial Management recently added an equity freezing information, and the amount of frozen equity was about 5.072 billion shares.

At present, Wang Jianlin’s pace of "selling, selling, selling" has not stopped, and even accelerated the pace of sales. In mid-March this year, Wanda Plaza Commercial Co., Ltd. in Jizhou District, Tianjin underwent industrial and commercial changes. The former wholly-owned shareholder Dalian Wanda Commercial Management Group’s joint stock company withdrew, and Beijing Tianding Kunyang Technology Co., Ltd. was added as a wholly-owned shareholder. As of now, Wanda Group has sold 14 Wanda Plaza.

Wang Jianlin suddenly

According to the information disclosed by Tianyancha APP, the joint stock company of Dalian Wanda Commercial Management Group recently added a new equity freeze information.

It is understood that the amount involved in the equity freeze is as high as 16.205 billion yuan, and the company being executed is Dalian Xindameng Commercial Management Co., Ltd.

The term of the equity freeze is from March 20, 2024 to March 19, 2027, and the enforcement court is the People’s Court of Hanjiang District, Yangzhou City, Jiangsu Province.

It is worth mentioning that Dalian Xindameng Business Management Co., Ltd. has only been established for more than two months, and the market once considered this to be Wang Jianlin’s latest business layout.

According to the data, Dalian Xindameng Commercial Management Co., Ltd. was established on January 12, 2024, the legal representative is Xiao Guangrui, the registered capital is 16.20 billion yuan, the company is a business service mainly engaged in the enterprise.

The company’s business scope includes: commercial complex management services; enterprise management consulting; enterprise management; supply chain management services; planning and design management; engineering management services; property management; non-residential real estate leasing; advertising; big data services; energy conservation management services; technical services, technology development, technical consultation, technology exchange, technology transfer, technology promotion; trade brokerage; domestic trade agency; information consulting services (excluding licensing information consulting services); financial consulting; import and export of goods; technology import and export; conference and exhibition services; software development; software sales; data processing and storage support services; Internet of Things technology research and development; Internet of Things technology services; Internet of Things equipment sales; security technology prevention system design and construction services; parking lot services. ( In addition to the projects that are subject to approval according to law, the company shall independently carry out business activities according to law with its business license.)

According to Tianyancha APP, the company’s shareholders are Dalian Wanda Business Management Group joint stock company and Dalian Wanyu Enterprise Management Co., Ltd., with shareholding ratios of 99.9938% and 0.0062% respectively.

Among them, the actual controller of the joint stock company of Dalian Wanda Commercial Management Group is Wang Jianlin, and the proportion of beneficial shares is 49.2888%.

Through equity penetration, the actual controller of Dalian Xindameng Commercial Management Co., Ltd., which was frozen by a huge amount, was Wang Jianlin, with 100% of the actual voting rights.

Dalian Wanda Commercial Management was also frozen by a huge amount

It is worth noting that just a few days ago, Zhuhai Wanda Commercial Management was once a hot search, due to the freezing of large shares.

According to the website of the National Enterprise Credit Information Publicity System, Zhuhai Wanda Commercial Management recently added a new equity freezing information, and the amount of frozen equity is about 5.072 billion shares.

The reason for the equity freeze is "property preservation", and the person subject to execution is Dalian Wanda Commercial Management, the major shareholder of Zhuhai Wanda Commercial Management. The enforcement court is the Shanghai No. 1 Intermediate People’s Court, and the freezing period is from March 4, 2024 to March 3, 2027.

Judging from the information disclosed in the enforcement ruling, the trial process of the relevant case may be "property preservation enforcement", but no other details have been released yet about who the specific applicant for enforcement is and what kind of disputes the case involves.

It is worth mentioning that about 5.072 billion shares mentioned above were frozen in July 2023 and thawed shortly after.

It is understood that Zhuhai Wanda Commercial Management was established on March 23, 2021, with a registered capital of about 7.248 billion yuan, and the legal representative is Xiao Guangrui.

From the previously disclosed prospectus, after the introduction of war investment in 2021, 22 institutional investors and 6 executives as cornerstone investors held a total of 21.17% of Zhuhai Wanda Commercial Management. Dalian Wanda Commercial Management directly holds about 69.99% of Zhuhai Wanda Commercial Management, while Wang Jianlin indirectly holds about 8.84% through Zhuhai Wanying and Yinchuan Wanda.

According to this calculation, Dalian Wanda Commercial Management and its concerted actors hold a total of 78.83% of the shares of Zhuhai Wanda Commercial Management, about 5.714 billion shares. At the end of 2023, due to the expiration of the Wanda Commercial Management IPO betting agreement but not yet completed the listing, some strategic investors have changed their shareholdings.

Roughly calculated, the 5.072 billion shares involved in the freeze accounted for 88.8% of the shares held by Dalian Wanda Commercial Management and its concerted actors in Zhuhai Wanda Commercial Management.

In addition, Zhuhai Wanda Commercial Management also involves another 100 million equity freezing information, the executor is also Dalian Wanda Commercial Management, the enforcement court is the Intermediate People’s Court of Dezhou City, Shandong Province, and the freezing time is July 5, 2023 to July 4, 2026.

Wang Jianlin "sell sell sell"

At present, Wang Jianlin’s pace of "selling, selling, selling" has not stopped, and even accelerated the pace of selling.

In mid-March this year, according to Tianyancha, there was an industrial and commercial change in Wanda Plaza Commercial Co., Ltd., Jizhou District, Tianjin. The original wholly-owned shareholder Dalian Wanda Commercial Management Group Joint Stock Company withdrew, and Beijing Tianding Kunyang Technology Co., Ltd. was newly added as a wholly-owned shareholder. At the same time, the company’s registered capital increased from 10 million yuan to 290 million yuan. The legal representative and main personnel also changed. The investor changed from Dalian Wanda Commercial Management Group Joint Stock Company to Beijing Tianding Kunyang Technology Co., Ltd.

According to incomplete statistics, up to now, including Tianjin Jizhou Wanda Plaza, Wanda Group has sold 14 Wanda Plaza. Among them, many Wanda Plaza in Shanghai, Guangzhou and other first-tier cities have been sold.

At present, Wanda commercial management surviving bonds 9, surviving scale 6.902 billion yuan, of which the maturity scale is 1.878 billion yuan within one year; in terms of overseas bonds, Wanda commercial management surviving US dollar bonds 3, surviving balance 1.24 billion US dollars, of which two US dollar bonds will mature within one year, with a maturity scale of 940 million US dollars.

It can be seen that Wanda Commercial Management’s short-term debt repayment pressure is relatively large. At the end of 2023, Wanda Commercial Management’s subsidiary 600 million US dollar debt adjustment repayment plan was approved by bondholders. The maturity date of the bond was adjusted from January 29, 2024 to December 29, 2024, and it was paid off in four installments during the extension period.

In order to deal with the corporate debt crisis, selling assets is undoubtedly the most direct and fastest way for Wanda to withdraw funds.

Selling assets and withdrawing funds has always been a common practice for Wang Jianlin. The last time Wanda Group broke out in a debt crisis, Wang Jianlin was rescued by selling assets.

Original title: "Sudden! Wang Jianlin, big news! Super 16.20 billion is frozen"

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Top ten keywords of the property market in 2022: from "four restrictions are loosened" to "one person buying a house to help the whole family"

  2022 is a year of deep adjustment in the real estate market. In the context of the impact of the epidemic and the expected decline in residents’ income, some housing demand was delayed; At the same time, the credit crisis of housing enterprises broke out frequently, the wait-and-see mood of buyers became stronger, and the performance of sales side was weak. However, from the beginning of 2022, favorable policies to support real estate in various places were introduced in turn, and gradual easing continued to be staged. At the central level, it reaffirmed the status of "real estate is a pillar industry of the national economy" and issued a number of policy tools to support the smooth operation of the real estate market.

  The Paper reviewed the property market in 2022 by taking stock of the top ten keywords of the real estate industry in the past year.

  Reduce down payment

  In 2022, credit policies will be optimized in many places, and the purchase cost and purchase threshold of buyers will be further reduced.

  According to the incomplete statistics of The Paper, more than 100 cities have reduced the down payment ratio of provident fund or commercial personal housing loans to 20% this year, including Chengdu, Sichuan, Shijiazhuang, Shaanxi, Xi ‘an, Taiyuan, Jilin, Changchun, Fuzhou, Fujian, Nanchang, Jiangxi, Chongqing, Guiyang, Guizhou, Lanzhou, Gansu, Yinchuan, Ningxia, Urumqi, Xinjiang, Wuhan, Hubei and other second-tier cities.

  From the perspective of down payment ratio, institutional statistics show that since 2022, the down payment ratio of the first suite in the unrestricted area has generally dropped to 20%, and the second set has dropped to 30%; The down payment ratio of the first suite in the restricted purchase area is mostly 30%.

  On January 5, 2023, Ni Hong, Minister of Housing and Urban-Rural Development, mentioned in an exclusive interview with CCTV reporters at the General Station that the buyers of the first house should be strongly supported. The down payment ratio and the first set of interest rates should be lowered. For the purchase of a second house, we should give reasonable support. Trade-in the old for the new, trade-in the small for the big, and give policy support to families with many children.

  The industry believes that it is expected that in 2023, under the tone of "housing and not speculating", both the supply and demand sides will continue to optimize their policies, and the policy intensity is expected to be further strengthened. The core first-and second-tier cities, especially the core second-tier cities, have greater room for policy optimization. The expectation of policy optimization in first-tier cities is also increasing, and there is room for reducing mortgage interest rate, down payment ratio and taxes.

  Lower interest rate

  In 2022, the central bank cut interest rates three times, and the LPR over five years was lowered by a total of 35 basis points, which was the strongest year to cut interest rates after the mortgage interest rate changed anchor LPR in 2019.

  At the same time, the central bank and China Banking and Insurance Regulatory Commission repeatedly lowered the lower limit of mortgage interest rate. In 2022, in May, the central bank and China Banking and Insurance Regulatory Commission made it clear that the lower limit of the interest rate of the first set of commercial personal housing loans was adjusted to not less than the quoted interest rate of the corresponding term loan market minus 20 basis points; At the end of September, the central bank and China Banking and Insurance Regulatory Commission successively released heavy benefits, and gradually relaxed the lower limit of the interest rate of the first commercial personal housing loan for some cities.

  According to the monitoring data of the Central Finger Research Institute, as of December 30 last year, nearly 30 cities have reduced the interest rate of the first home loan to below 4%, including Yangjiang, Qingyuan, Yunfu, Zhanjiang, Jining, Wuhan, Guiyang, Jiangmen, Yichang, Xiangyang, Tianjin, Baotou, Fuyang, Shijiazhuang, Qinhuangdao, Kunming, Dalian, Dali, Luzhou, Anqing, Enshi, Wenzhou and Wenzhou.

  The loan interest rates in some cities have fallen to historical lows. Shijiazhuang and Wenzhou in second-tier cities currently have the lowest interest rates of the first set of commercial loans of 3.8%, while Qingyuan and Zhuzhou in third-and fourth-tier cities have the lowest interest rates of 3.7%.

  At the same time, the central bank lowered the interest rate of the first personal housing provident fund loan by 15 basis points after seven years. Since October 1, 2022, the interest rate of the first home provident fund loan for more than five years has dropped to 3.1%.

  On January 5, 2023, the People’s Bank of China and China Banking and Insurance Regulatory Commission issued a notice to establish the first dynamic adjustment mechanism of housing loan interest rate policy. In cities where the sales price of newly-built commercial housing has decreased month-on-month and year-on-year for three consecutive months, the lower limit of the local first home loan interest rate policy can be maintained, lowered or cancelled in stages.

  "four limits" are loosened

  The optimization policy of loosening the "four limits" of purchase restriction, loan restriction, price restriction and sales restriction has become the first choice for the regulation of the property market in various places.

  According to the statistics of the Central Finger Research Institute, as of December 26th, 2022, more than 330 provinces, cities and counties in China have issued more than 1,000 housing market easing policies, which involve optimizing purchase restriction (111 in 48 cities), optimizing loan restriction (240 in 173 cities), optimizing sales restriction (41 in 33 cities) and adjusting price restriction (34 in 29 cities).

  In March 2022, Zhengzhou started the first shot of adjusting the policy of restricting purchases and loans. Zhengzhou issued the "Notice on Promoting the Benign Cycle and Healthy Development of the Real Estate Industry", which clearly relaxed the purchase restriction and cancelled the "recognition of housing and loan". Subsequently, many cities across the country successively introduced the "four limits" to loosen the property market policy.

  By the third quarter of 2022, many second-tier hotspot cities will follow up and optimize the purchase restriction policy. According to the statistics of The Paper, the optimization policies of core second-tier cities including Qingdao, Jinan, Suzhou, Tianjin, Chengdu, Xi ‘an, Nanjing, Xiamen, Foshan, Dongguan and Wuhan have been introduced one after another.

  Buy a house by group purchase

  "Buying a house by group purchase" has also become an important content in the toolbox of local property market regulation policies in 2022, and many cities have issued documents to encourage group purchase of commercial housing.

  According to incomplete statistics of The Paper, in the second half of 2022 alone, There are at least Taiyuan in Shanxi, Zhongshan in Guangdong, Shenyang in Liaoning, Tonglu in Zhejiang, Tongling in Anhui, Pu ‘er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Suining in Sichuan, Lianyungang in Jiangsu, Haining in Zhejiang, Macheng in Hubei, Meishan in Sichuan, Hangzhou in Zhejiang, Baise in Guangxi, Zhuji in Zhejiang, Xinghua in Jiangsu, Qingyang in Gansu, Wuzhou in Guangxi, Shaoxing in Zhejiang, Nanning in Guangxi, Zhengzhou in Henan, Laian in Anhui, and Nanning in Hubei. Zunyi, Guizhou, Yiwu, Zhejiang, Quzhou, Hubei, Enshi, Qingdao, Guangxi, Heshan, Linyi, Shandong and other places issued policies or activities related to "buying houses and buying groups".

  Among the cities that issue "buying houses by group purchase", some cities explicitly encourage government agencies, state-owned enterprises and institutions and other groups to buy houses. At the same time, encouraging real estate enterprises to carry out group purchase concessions is also a major feature of local policies.

  ensure timely deliveries of presold homes

  In June, 2022, driven by increasing policy support and active marketing of real estate enterprises, the market showed signs of stabilization. However, in July, the phenomenon of collective "off supply" of buyers caused by the suspension of auction houses appeared in many places, and market confidence was frustrated again, and sales were sluggish.

  At the end of July, 2022, "Guaranteeing the delivery of buildings and stabilizing people’s livelihood" was first written into the Politburo meeting of the Chinese Communist Party document. No matter the central level, local governments or real estate enterprises, they are actively making efforts to carry out the work related to "guaranteeing the delivery of buildings". According to the monitoring of the Central Finger, over 70 provinces and cities, in combination with local actual conditions, have substantially promoted the implementation of the "Guaranteed Building" initiative.

  In August last year, the Ministry of Housing and Urban-Rural Development, together with the Ministry of Finance, the People’s Bank of China and other relevant departments, issued special measures to support cities in need to promote the construction and delivery of residential projects that have been sold and are difficult to deliver. At the end of August, media reports showed that the national relief fund earmarked for "Baojiaolou" was launched. The initial scale of this special loan reached 200 billion yuan, and the central bank instructed China Development Bank and China Agricultural Development Bank to arrange it in the existing loan quota.

  In October last year, the central bank explicitly promoted the use of special loans for "Baojiaolou".

  In November last year, the Central Bank and China Banking and Insurance Regulatory Commission jointly issued the Notice on Doing a Good Job in Financial Support for the Stable and Healthy Development of the Real Estate Market, which supported the China Development Bank and the Agricultural Development Bank to issue the special loan of "Guaranteed Property" to the borrowers who have been reviewed and filed in compliance with the law, in an efficient and orderly manner, with closed operation and special funds earmarked to support the accelerated construction and delivery of the sold overdue residential projects.

  At the same time, Pan Gongsheng, member of the Party Committee and Vice President of the People’s Bank of China, introduced at the national symposium on credit work of commercial banks, "The ‘ Baojiaolou ’ On the basis of special loans, the People’s Bank of China will launch 200 billion yuan ‘ Baojiaolou ’ The loan support plan provides commercial banks with zero-cost funds to encourage their support ‘ Baojiaolou ’ Work. "

  In December last year, the Central Economic Work Conference proposed "to ensure the stable development of the real estate market" and "to do a solid job in ensuring the delivery of buildings, people’s livelihood and stability".

  Liquidation order

  From the perspective of housing enterprises, affected by the debt default, in 2022, a number of housing enterprises issued announcements of receiving creditors’ liquidation petitions.

  According to incomplete statistics of The Paper, in 2022, creditors filed liquidation petitions including Sunshine City, Fantasia Holdings, Fusheng International, China Evergrande, Dafa Real Estate, Tianyu Real Estate, Oceanwide Holdings, Sunac China, Jiayuan International, Xinli Holdings Group, Xiangsheng Holdings Group, Territorial Holdings, Longguang Group, Sanyun Group, Zhongliang Holdings and Xuhui Holdings Group.

  However, a number of housing enterprises reached a settlement with creditors, or after the final ruling of the court, the final liquidation petition was withdrawn or the two sides entered into a grace agreement.

  The so-called liquidation petition refers to the listed company’s excessive debts and operational difficulties for various reasons. Creditors or the company itself can submit a liquidation petition to the court, which will hear the liquidation petition. If the petition is passed, the court will issue a compulsory liquidation order to order the company to liquidate.

  Debt extension

  According to the monitoring data of the Central Finger Research Institute, as of December 31, 2022, the scale of real estate debt extension has reached 2087.3 yuan, involving 42 related real estate enterprises. In addition, many enterprises plan to launch debt restructuring plans.

  According to the statistics of The Paper, up to now, three housing enterprises have successfully extended their domestic debts. Among them, Longguang, together with its subsidiaries, proposed the extension of 21 open market bonds, all of which were voted by the holders’ meeting; Sunac Real Estate Group Co., Ltd.’ s overall extension plan of domestic bonds totaling 16 billion yuan was voted by the bondholders’ meeting; In addition, R&F Property’s domestic and overseas bonds totaling about 46.7 billion yuan were all successfully extended.

  According to the monitoring data of the Central Finger Research Institute, the debt repayment pressure of housing enterprises in 2023 is still relatively high. In 2023, the total amount of credit bonds and overseas debts due by real estate enterprises was 957.96 billion yuan, 70 billion yuan more than the previous year, and the scale of debt repayment by real estate enterprises increased. In particular, in the first quarter of 2023, in January and March, the scale of debt repayment of housing enterprises exceeded 100 billion yuan, and it also exceeded 100 billion yuan in April and July. In recent months, the pressure on debt repayment of housing enterprises was relatively high. At the same time, housing enterprises may still have the risk of debt default. Housing enterprises are under great pressure to repay debts, real estate sales have not stabilized and rebounded significantly, and some housing enterprises have limited financing support, so individual housing enterprises may still default on their debts.

  Three arrows

  In 2018, in order to support private enterprises to broaden financing channels, the People’s Bank of China, together with relevant departments, launched a "three arrows" policy combination from three main financing channels: credit, bonds and equity. In the second half of 2022, the financing environment of housing enterprises improved, especially in November, and the central government began to comprehensively strengthen the financing support for housing enterprises, and the "three arrows" made concerted efforts.

  On November 1, 2022, China Bond Credit Enhancement convened a meeting of 21 private housing enterprises to promote the second batch of credit enhancement projects of more than 10 housing enterprises of about 20 billion yuan. This symposium is also the third time that the Dealers Association has held a symposium on private housing enterprises since August last year.

  On November 21st of that year, the People’s Bank of China and China Banking and Insurance Regulatory Commission jointly held a national symposium on credit work of commercial banks to study and deploy financial support to stabilize the economy. At the symposium, Pan Gongsheng, member of the Party Committee and vice president of the People’s Bank of China, introduced that on the basis of the special loan for "guaranteed delivery building" launched in the early stage, the People’s Bank of China will launch a loan support plan of 200 billion yuan for six commercial banks to provide commercial banks with zero-cost funds to encourage them to support the work of "guaranteed delivery building". The first arrow "credit" financing force.

  On November 8, 2022, official website, a dealer association, announced that, with the support and guidance of the People’s Bank of China, the dealer association continued to promote and expand the "second arrow" to support private enterprises, including real estate enterprises, in order to implement a package of policies and measures to stabilize the economy, adhere to the "two unwavering" and support the healthy development of private enterprises. The relevant policies and measures issued by the Dealers Association are the "second arrow" — — Continuation and expansion of bond financing support tools for private enterprises.

  On November 28th, 2022, CSRC decided to adjust and optimize five measures in equity financing, including resuming mergers and acquisitions and matching financing of listed companies involved in housing, resuming refinancing of listed real estate enterprises and listed companies involved in housing, adjusting and improving the overseas listing policy of real estate enterprises, further giving play to the role of real estate investment trusts (REITs) in revitalizing the existing assets of real estate enterprises, and actively playing the role of private equity investment funds. This is also considered by the industry to be the "third arrow". After the introduction of the "third arrow", many listed real estate enterprises and housing-related enterprises planned to refinance.

  According to incomplete statistics, it at least includes Country Garden, Agile, Beixin Road and Bridge, Fuxing, Shimao, the new lake treasure, Tiandiyuan, Lujiazui, Vanke, Huaxia Happiness, Jinke, China Merchants Shekou, Jiakai City, Waigaoqiao, Huafa, Guancheng Datong, Greenland Holdings, Dima, gree real estate, Chinese Enterprises, Xincheng Development, Tibet City Investment, and Dexin China.

  Buying a house by one person and helping the whole family.

  In 2022, more and more cities introduced a new provident fund policy, making it clear that immediate family members can withdraw the housing provident fund to help buyers pay the purchase price or repay the mortgage, and implement "one person buying a house to help the whole family".

  According to incomplete statistics of The Paper, by the end of 2022, At least including Shaoyang in Hunan, Chaozhou in Guangdong, Qinhuangdao in Hebei, Zhuhai in Guangdong, Ganzhou in Jiangxi, Cangzhou in Hebei, Chizhou in Anhui, Chuxiong in Yunnan, Tangshan in Hebei, Xianning in Hubei, Quanzhou in Fujian, Tianjin, Maanshan in Anhui, Shenzhen in Guangdong, Hainan, Xinyang in Henan, wuzhong in Ningxia, Huzhou in Zhejiang, Lianyungang in Jiangsu, Taizhou in Zhejiang, Dingxi in Gansu, Suining in Sichuan, Chuzhou in Anhui, Shanwei in Guangdong, Yinchuan in Ningxia and Sichuan. More than 30 local governments, such as Liaocheng in Shandong, Jingzhou in Hubei, Xingyang in Henan and Lai ‘an in Anhui, have issued new policies on provident fund loans. Many places mentioned in the policies that children can withdraw their parents’ provident fund when buying a house, and implement "one person buys a house to help the whole family".

  Formally, the policy adjustment of "one person buying a house to help the whole family" is carried out from the aspects of helping to repay the loan, helping to withdraw the provident fund to pay the down payment, and withdrawing the relatives’ provident fund to pay the house purchase price. The industry believes that through the help of immediate family members, the economic pressure of buyers can be shared, the purchasing power of residents can be restored from the demand side, and the mood of residents buying houses can be boosted.

  mainstay industry

  At the end of December 2022, the central government reiterated that "real estate is a pillar industry of the national economy" and affirmed the importance of real estate, which will help to restore confidence in the real estate market.

  On December 15th, 2022, Liu He, Vice Premier of the People’s Republic of China delivered a written speech at the fifth round of China-EU dialogue between business leaders and former senior officials. Liu He pointed out that we have great confidence in the overall improvement of China’s economy next year. Real estate is the pillar industry of the national economy. In view of the current downside risks, we have introduced some policies and are considering new measures to improve the balance sheet of the industry and guide the market expectation and confidence to pick up. In the coming period, China’s urbanization is still in a rapid development stage, and there is enough demand space to provide support for the stable development of the real estate industry.

  On December 18, 2022, the relevant person in charge of the Central Finance Office made an in-depth interpretation of the spirit of the Central Economic Work Conference and the current economic hot issues: the focus of the real estate policy next year (2023) is: First, we must fully recognize the importance of the real estate industry. Real estate is a pillar industry of national economy with long chain and wide coverage. There are still some restrictive policies that hinder the release of consumer demand in housing consumption and other fields, and these consumption potentials should be released.

  The industry believes that the stability of real estate is crucial to the stable recovery of macro-economy in 2023. Under the positioning of pillar industries, it is expected that the optimization and improvement of policies at both ends of real estate supply and demand will be more direct and rapid in the future, and the intensity is expected to be further increased.

Tian Jia/Wang Jie lost to the American team and won the silver medal in women’s sand volleyball.

   


    On August 21st, China’s Wang Jie saved the ball in the game. On the same day, at the Beijing Olympic Gamesbeach volleyballIn the women’s championship and runner-up, China’s Wang Jie/Tian Jia lost 0-2 to American Kelly? Walsh/Misty? May treanor won the second place. Xinhua News Agency reporter Shadati photo


    CCTV News: At 11: 00 am on August 21st, Beijing time, the battle for the women’s beach volleyball championship in the 2008 Beijing Olympic Games kicked off at the beach volleyball court in Chaoyang Park. Tian Jia/Wang Jie fought hard for 45 minutes, and finally lost to the American group Kelly Walsh/Misty May treanor 0-2, and won the silver medal in the Olympic women’s beach volleyball. The scores of the two games were 18-21 and 18-21 respectively. 


    China’s Tian Jia/Wang Jie ranked second in the World Beach Volleyball Tour in 2006 and 2007 respectively, and won the sub-station champion of the World Beach Volleyball Tour in Poland in 2006 and Shanghai in 2007, and won the runner-up in the 2007 World Championships. The American group Walsh/May-treanor won the gold medal in this event at the 2004 Athens Olympic Games.


    Tian Jia/Wang Jie narrowly defeated China’s Xue Chen/Zhang Xi 2-1 in the semi-final, and the scores of the three sets were 22-24, 29-27 and 15-8. However, in the other semi-final, the American group Kelly Walsh/Misty May treanor fought fiercely for two games, beating the Brazilian group Talita/renata 2-0, and the results of the two games were 21-12 and 21-14 respectively.


    In the first game, Tian Jia’s second position directly spiked the ball and scored directly. China’s team led the opponent 5-3 at the beginning. Subsequently, Wang Jie made a mistake in serving directly out of bounds, and China was temporarily behind with a score of 7-8. Then, Wang Jie made a mistake in receiving the service directly over the net, and the American combination probe ball scored directly, keeping the lead with a score of 12-10.


    Since then, Mei treanor’s No.2 position has succeeded in nudging the back row, and the American team rewrote the score to 16-15. With Walsh tapping the neutral position at the fourth position to score again, the American team easily took a 20-17 lead to get the point. At the crucial moment, Mei-treanor’s fourth straight line attack succeeded, and the American team won the first game with 21-18.


    In the second game, Mei-treanor’s No.2 straight-line attacker scored out of bounds, and the American team took a temporary lead of 7-5. Subsequently, Tian Jia made a strong jump serve twice and succeeded directly. China’s team stubbornly overtook the score to 9-8. Then, Tian Jia’s fourth position smashed the ball diagonally again, and China changed the score to 12-11.


    Since then, Mei-treanor’s No.4 straight-line hitter went out of bounds and scored directly, and the American team rewrote the score to 16-15. With Wang Jie’s direct out-of-bounds mistake in the fourth position, the American team won the match point with a lead of 20-18. At the crucial moment, Mei treanor scored a direct score with a diagonal smash, and the American combination Walsh/Mei treanor finally locked the score at 21-18, and then beat China’s combination Tian Jia/Wang Jie 2-0 to successfully defend the Olympic women’s beach volleyball champion.


    > > > Details < < <


    Related news:


    Jiajie combination: complementary personalities are better than sisters.


    China’s two couples won women’s sand volleyball medals and made a historical breakthrough.

Editor: Tang Liang

Mei Lanfang was exposed by the explosion of fashion and rare swimsuit photos.


    Mei Lanfang’s swimsuit photos taken during her stay in the United States.




    Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.


    For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.


  Mei Lanfang loves fashion to take swimsuit photos.


    The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.


    According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.


  Love to take pictures, generous show camera


    Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.


  Singing Beijing Opera in Modern Costume


    Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie

Honing Will Quality in Learning, Training and Competition: Exploring "Physical Education+Ideological and Political Education" in Outdoor Classroom

   "Pay attention to defense and don’t forget to cooperate with teammates!" Under the guidance of the coach, Li Xiaohui, a quarterback, used his clever passing feint and feinted a shot to win the offensive opportunity for the players. The red flag at the opponent’s waist was torn off instantly, and Li Xiaohui successfully assisted and scored.

  This is the scene of the public elective course "Waist Flag Rugby" in Zhongnan University of Economics and Law (hereinafter referred to as "Zhongnan University of Finance"). Li Xiaohui is a sophomore in mathematics and statistics and a member of the school’s flag football team.

  Not long ago, as the core of the team, she led the school’s first flag rugby team to win three gold medals in the first rugby championship in Hubei Province. After winning the laurel, she wrote on the social platform: "I finally learned rugby, but I learned more than rugby."

  From the classroom to the stadium, the "temporary sports team" stormed the waist flag football competition.

  On December 9, 2023, the first Rugby Championship of Hubei Universities and the NFL FLAG Rugby Competition (Hubei Division) started in Wuhan University. More than 200 athletes from 12 universities in Hubei Province participated.

  Facing the strong rivals with established rugby teams such as Wuhan University and Wuhan Institute of Physical Education, Zhongnan Finance University Rugby Club, a "new star" of the student sports team established less than two months ago, won three gold medals in women’s group A, men’s group A and mixed group. Li Jinglin, one of the instructors and coaches, thinks: "Absolute unity and indomitable spirit are the key."

  "The flag football is a simplified version of football. Compared with the formal football game, it pays more attention to skills and relies on physical flexibility. The game stipulates that a waist flag is hung on the attacker’s belt, and when the defender pulls down the waist flag on the attacker’s belt with the ball, the attack is stopped. " In the first class, Li Jinglin explained the basic rules to the students. "It is a safe and non-collision sport, but it needs clever teamwork and tactical cooperation, and it is also a very cohesive sport."

  Li Xiaohui, who was born in the track and field team, is agile and explosive. She is quite talented in sports, but she was criticized by the teacher in the first class.

  "Rush out so fast? Have you figured out the tactics? Regardless of your teammates? " Three questions made Li Xiaohui speechless. At first, she only cared about her own score, ignoring the cooperation and cooperation of the team. After a class of practice and a game of running-in, Li Xiaohui finally understood that this is not a project that can be won by personal brute force.

  Li Xiaohui took the initiative to stay and practice, reflect on every movement on the field, and change from a stranger of different majors to a "comrade-in-arms" who can understand with his teammates. "I really realized that sportsmanship is not only a fighting spirit, but also a team spirit and a spirit of sacrifice."

  In order to prepare for the first provincial competition, Li Jinglin and her partner Wang Zehua selected 24 students from two classes they taught, and they didn’t formally train as a team until October 2023. Young teams are the most inexperienced. Under the guidance of coaches, the team "practices four times a week" to learn tactics, analyze and summarize. "Although the training of the flag football team has left the classroom and gone to the stadium, the core of training and learning is the same. Cultivating students’ sense of role division and team cohesion is the purpose of offering this course and providing a platform for practice and competition."

  Outdoor courses are new, and students are from "Little White" to expert in pulp board rescue.

  This semester, Yang Xinyi, a sophomore in mathematics and statistics, grabbed a online celebrity class and learned a new skill.

  In September, 2023, like swimming, she chose the newly-opened public course "Pulp Board". In a pulp board rescue class, she played the rescued person who accidentally fell into the water. The nearest classmate immediately turned over the board to rescue her, but her strength was not enough. The pulp board could not support her weight. At a critical juncture, two other students nearby also rushed to the board. It only took more than 30 seconds for Yang Xinyi to be successfully rescued.

  "One person’s strength may not be enough, but the strength of a group of people can certainly." Teacher Zeng Qifei preached.

  "perfect score, beautiful!" Thirty students rowed about 270 meters independently in Xiaonanhu, the school. With the teacher’s order, the students changed from kneeling position to standing position and sprinted forward. Shi Yashang, a 2022 law school student, won the first place in the men’s group as he wished.

  Just two months ago, he was a "layman" who had never been exposed to any water sports. Now, the pulp board class has ended, but Shi Yashang’s pulp board addiction is not over yet. In order to continue practicing in the future, he bought his first pulp board.

  When Shi Yashang just grabbed this popular class, he once thought that he would be able to row freely on the water with a paddle like a surfer. Unexpectedly, it was the third week since he actually got on the board.

  "First, drag the pulp board out of the equipment room to pump up, and three people will work together to hit a board. Only when the boat is strong enough, you will not capsize." In the second class, Zeng Qifei asked students to do equipment preparation and safety inspection. Shi Yashang, who is looking forward to galloping on the water, seems a little listless.

  "After pumping up for most of the class, when can I paddle?" He was complaining in his heart. Zeng Qifei went to his side and helped him inflate together. He said, "The balance and coordination of water sports test the patience of athletes. If you don’t even have the patience to prepare equipment, how can you cope with the wind and waves?"

  Zeng Qifei told reporters that these seemingly boring preparations are also "compulsory courses" he arranged for the students. At the same time, as the orienteering coach of the school, he believes that physical education teaching is not a skill to teach students to jump high and run far, but should pay more attention to the cultivation of students’ personality and the tempering of their will quality.

  Helping students to improve their personality and temper their will in physical exercise is the focus of sports education actively promoted by Zhongnan University of Finance and Economics. In 2023, the sports department of Zhongnan University of Finance and Economics opened new courses such as Paddle Board, Paragliding, Ultimate Frisbee for College Students, Rugby Flag and Body Correction, and promoted the teaching mode of "Sports+Ideological and Political Education", and the new classes were full and widely praised.

  Create sports culture and promote the normalization of extracurricular exercise

  "People who used to hate running the most now go running every day." Yan Changhao, a 2022 student of the School of Economics, was appraised by his roommate: "He is more energetic, like a different person."

  In the past three years, Zhongnan University of Finance and Economics has included regular healthy running in the scope of sports performance assessment, and launched the "Sunshine Sports" applet to urge students to punch in every week.

  At the beginning, the weekly sunshine sports was Yan Changhao’s biggest headache, but he ran and ran, and his punching frequency became more and more frequent, exceeding the task every time. "If you persist, you will get into the habit of running around Xiaonanhu every day, which can not only exercise but also empty your mind and give yourself a time to relax." Yan Changhao said.

  It is understood that the Sports Department of Zhongnan University of Finance and Economics is making great efforts to promote students’ "one hour a day" campus sports activities. For the whole school students, we advocate "getting out of the dormitory, getting off the internet and going to the playground", hold regular national aerobics and "Freshman Cup" series of sports events, and organize activities such as sunshine long-distance running competition and punching in the lake.

  In addition, relying on the Red Revolution Education Base, the school also developed the "Red Physical Education" practical course, explored the cultural resources of physical education classroom by flying across the canyon, cooking in a pot and camping on foot, created an experiential sports ideological and political classroom with the theme of "Party building+performance", and held the "Praise for the Party’s Grace and Follow the Party" sports art classroom performance activities.

  "We pay attention to hierarchical classification and promote the characteristics of teaching content. Follow the characteristics of sports and the law of students’ growth, and create courses suitable for students with different physical fitness and different levels, so that students can experience the spirit of unity, cooperation and tenacious struggle while learning, practicing and competing. " Huang Hongyuan, director of the sports department, introduced.

  This year, with the support of the school, the Ministry of Physical Education will launch a new talent training program, and the required credits for physical education will be increased from 4 to 8. On the basis of physical education class, nearly 30 characteristic physical education courses, such as outdoor sports, balloon volleyball, swimming, yoga, sports dance, body building and etiquette, will be newly opened.

  "In the new semester, we will add more adaptation classes, invest more teachers, give students more choices, and do our best to do a good job in sports education." Huang Hongyuan said.

  Feng Ningxuan Zhongqing Daily Zhongqing Net reporter Lei Yu Source: China Youth Daily